Most Diligent Businesswomen to watch in 2021

www.theenterpriseworld.com | America Edition | June 2021 Most Diligent Businesswomen to watch in 2021 SHANNON WILKINSON Cybersecurity Redefined! VICKY GRAMMATIKOPOULOU enhancing identity, redefining aesthetics! ELLEN VOIE Voice of the Working Women SABRINA KHAN Revolutionary Woman of the Pharmaceutical Industry BETSY WIERSMA SAMANTHA RINCIONE CO-FOUNDER, CEO & COO CRAVE HOT DOGS AND BBQ Taste that Radiates, Taste that Stays!

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The Most Diligent Businesswomen to Watch in 2021 The Most Diligent Businesswomen to Watch in 2021 features the stories of visionary and resilient woman entrepreneurs who not only dared to venture into the world of business but also used the pandemic to the company’s best advantages and valiantly faced and conquered all the challenges that were thrown at the company. Many industries got shut due to the pandemic, some were staggered and some boomed. Despite the setbacks and challenges, some entrepreneurs wanted to test their mettle and prove their worth as an entrepreneur and as an able, efficient and visionary leader. The Enterprise World magazines, The Most Diligent Businesswomen to Watch in 2021 bring to you stories of such innovative and passionate woman leaders who are the inspiration for budding entrepreneurs. Featuring for the cover story is Samantha Rincione, Co-founder, CEO, and COO of Crave Hot Dogs and BBQ. Crave Hot Dogs and BBQ is a Hot Dog and BBQ restaurant franchise, with some of the best dishes when looking for a Hot Dog or BBQ. They not only deliver one of the most exquisite BBQ and Hot Dog menus but also their trademark taste and service is highly popular among their loyal customers and talked about highly whenever Hot Dogs and/or BBQ comes up in a conversation. Crave is rising to be one of the most popular and fast-growing franchises in its category. They are offering various mouth-watering dishes as well as their most distinctive feature, self-serve beer walls, featuring anywhere from 18-42 taps of local crafts. No one buys flower just for special occasions anymore. Many average Americans will purchase bouquets once a week to freshen up their home and bring color to their space. What's even more shocking is the boom in flower sales despite the pandemic, or maybe, it isn't so surprising. With more time spent inside, consumers are excited to bring nature inside. Eventually, flower delivery services are booming. Read more about the blooming flower business in our special editorial feature. In our leadership talk segment read an interview with Betsy Wiersma, Founder of Wiersma Experience Marketing and Creator at CampExperience™ Network, in which she shared her journey throughout and her views on current business scenarios across the world. Betsy Wiersma is a visionary leader on a mission to transform the lives of many through her businesses and is the true motivation for budding entrepreneurs. In a special editorial feature 50 Most Popular Women On the Internet, dwell on what made them become the most popular women, and most importantly, let’s celebrate the journey of women, from being neglected to becoming major role models in every industry or field. Give a loud cheer for the most inspiring, prominent, and most popular women on the internet. There is much more inside! Happy Reading, Stay Safe! Rushikesh Deshpande

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The Enterprise World, 1985, Henderson Rd, PMB 18262, Columbus, OH, 43220 +1 614 385 1709 Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher The Enterprise World Creative Content Editor Susanne J. Asst. Editor Rushikesh, Adeeb Marketing Coordinator(USA) Peter J. PR & Marketing Coordinator James H. Business Development Executive Ben Clarke Creative Design Head: V. Mittal Social Media Manager Avinash G. Digital Circulation Manager Amanda V. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

In the Spotlight The Enterprise World true motivation for budding inspiration to all those aspiring Magazines, The Most Diligent entrepreneurs. women entrepreneurs. Businesswomen to Watch in 2021 features, Aptorum Group Limited is a Vie aesthetics is a leading name in clinical-stage biopharmaceutical the market and one of the most Featuring for the cover story is company, working to provide trusted brands in the aesthetic Samantha Rincione, Co-founder, medical treatments, extensively in treatment industry and the hearts of CEO and COO of Crave Hot Dogs the domain of oncology and its loyal and highly satisfied and BBQ. Crave Hot Dogs and infectious diseases. They are one of customers. Vicky’s sincerity, BBQ is a Hot Dog and BBQ the leading companies, taking the affection for the clients, and restaurant franchise, with some of innovation curve ahead, dedicated unmatched leadership not only the best dishes when looking for a to discovering, developing, and make Vie Aesthetic and its services Hot Dog or BBQ. They not only finally commercializing the as the best-in-class but also a mile deliver one of the most exquisite medical treatments for such ahead of the competition in the BBQ and Hot Dog menus, but also diseases which are not only market. In conversation with the their trademark taste and service is infectious but as they are not given Founder and CEO of Vie highly popular among their loyal proper and adequate attention, can Aesthetics, Vicky customers and talked about highly pose a serious threat to the survival Grammatikopoulou. Discover whenever Hot Dogs and/or BBQ of mankind. In conversation with more about the company, its comes up in a conversation. Crave the CFO of Aptorum Group, service, and the CEO’s professional is rising to be one of the most Sabrina Khan know more about the journey. popular and fast growing franchises company, its products/services, and in its category. They are offering the CFOs professional journey. Women in Trucking is a not-for- various mouth-watering dishes as profit association, aimed at well as their most distinctive Tego Cyber Inc. is one of the most encouraging employment in feature, a self-serve beer walls, sought-after companies when women, building a strong featuring anywhere from 18-42 taps looking for solutions related to community on their way through, of local crafts. cyber threats and protection. They so they all can enjoy and achieve are not only of the most innovative success, along with uplifting the Read an interview with Betsy and highly trained, experienced sentiments and perceptions of those Wiersma, Founder of Wiersma personnel with decades of around them about women in work. Experience Marketing and Creator combined experience, producing Organization are a breakthrough for at CampExperience™ Network, in services that are not only efficient, what they have achieved and the which she shared her journey foolproof, providing impeccable number of members that are like a throughout and her views on safety services and security net to strong-knit family, sharing each current business scenarios across their client’s data and systems. milestone of their journey and their the world. Betsy Wiersma is Shannon Wilkinson, Director, success. Read an interview with the visionary leader on a mission to CEO, and CFO of Tego Cyber Inc. President and CEO of Women in transform the lives of many is a visionary, a successful Trucking, Ellen Voie to discover through her businesses and is the businesswoman, and a true more about the company.

Tego Cyber Inc. Cybersecurity Redened! Crave Hot Dogs Aptorum and BBQ Group Limited Taste that Radiates, Taste that Stays! Revolutionary woman of the pharmaceutical industry FROM 50 Most Popular Women on Internet THE Why Flower Delivery Services Are Booming Businesses? Biggest Merger Companies of All Times EDITOR

Ellen Voie Voice of the Working Women BETSY Vicky WIERSMA Grammatikopoulou Enhancing Identity, Redening Aesthetics! CONTENTS

08 June 2021

COVER STORY SAMANTHA RINCIONECo-Founder, CEO, and COO Crave Hot Dogs and BBQ The Food and beverage industry has been one of TASTE Radiates, the most looked upon and valued industries, as everyone THAT Stays! loves food and everyone has to eat. Most foodies seek out popular food the standards and procedures that were put in place. The future of the Food and beverage joints that encompass and beverage industry is exciting and mouth-watering, keeping everyone great food and great environment. on the edge of their tables eagerly waiting for the arrival of the next The Food and beverage industry generation of tasty and new, exciting food. has seen rapid growth in past years ranging from cafés, fast-food joints, Crave Hot Dogs and BBQ is a Hot Dog and BBQ restaurant franchise, sit down and more. Since the with some of the best dishes when looking for a Hot Dog or BBQ. They pandemic has got them to shut not only deliver one of the most exquisite BBQ and Hot Dog menus, but down, the rising canned and other also their trademark taste and service is highly popular among their loyal packed foods are serving as a good customers and talked about highly whenever Hot Dogs and/or BBQ comes substitute for the taste that we all up in a conversation. Crave is rising to be one of the most popular and fast look for when going to these fast- growing franchises in its category. They are offering various mouth- food joints and cafes. This industry watering dishes as well as their most distinctive feature, a self-serve beer has witnessed major ups and downs wall, featuring anywhere from 18-42 taps of local crafts. This truly sets in the past two years but this has not stopped Crave Hot Dogs and BBQ nor their mission to provide mouth-watering dishes, with unique and fun dishes and environment’s. The pandemic has changed a lot of things, especially given the rise to hygiene and overall cleanliness of these places, which has not only boosted the popularity of these restaurants among the population who were hesitant before, but see www.theenterpriseworld.com 09

| Cover Story them apart as one of the best among the competition in the market. They are delivering greatness by adhering to the best of industry practices, utmost cleanliness levels, and not to forget their unforgettable taste, making them one of the most looked after Hot Dogs and BBQ franchises in the United States today. The Company, The Journey Crave Hot dogs and BBQ is a Hot Dog and BBQ franchise that features a self-serve beer wall as well as its delicious BBQ dishes and grilled dogs. The defining factors of this company are not only their service and standards of quality but also their savoring, and never-ending taste of pulled chicken, pulled pork and smoked brisket and fun plays on BBQ dishes like BBQ tacos or Mac N’ Brisket sandwiches. Also featured are many classic sides to include favorites such as baked beans, loaded baked potatoes and of course, fries and tots. They provide all of this with an interior design that not only welcomes and embalms the aroma of the food, wrapping the customer into a modern rustic design that is warm and inviting while creating a sense of happiness, giving a vibrant and authentic ambiance to the customers. A company entering into the Food and beverage industry has additional challenges in the 10 June 2021

Mac N Brisket www.theenterpriseworld.com 11

| Cover Story Pflugerville wall 12 June 2021

Beer Handles

beginning with this industry being like family, so finding the right but has also created multiple ways ruthless to the newcomers but also people who would believe in the customers can enjoy and dine with the customers and acceptance of brand and its success and growth Crave. They can dine in while concept. Crave Hot Dogs and BBQ was paramount to them. The goal ordering from a cashier or utilizing has experienced ups and downs but has always been not to create just their self-order kiosks, order managed to make a great another fast-casual franchise, but to through their app for takeout, impression with their taste in the create a family, serving authentic pickup, or use the curb side pickup hearts and minds of their and unmatched food to the nation. option. They can also order online customers. Crave Hot Dogs and and pick a time to pickup. Their BBQ has become one of the most The Services Provided by Crave app allows customers to view the looked after restaurant franchises in franchise, New Additions, and menu, collect loyalty points and the Hot Dogs and BBQ genre. how do these Services Cope with earn rewards. They also receive Some of their initial challenges the Changing Time and Trends. alerts on their newest products, were to find the right franchise promotions, and specials. All these partners that could help see their To provide the most satisfying factors not only add to a more vision of greatness for the future. unique experience, Crave has not engaging experience for the They treat every Crave franchisee only a customer-centric approach, customer but also allows the 14 June 2021

Meat by the LB franchisee to better understand the the restaurants as well as through in a calm and precise manner but needs of their customers, allowing its website, fundraisers, and events. also track the changing trends and them to provide a more effective This not only shows their tastes as the food and beverage and efficient service. By doing so commitment to their customers but industry grows and changes. Crave they are ensuring both the company also to their duties towards society, is extremely well organized and is and the customers gain from their and desire to help others. able to handle innovations in both experiences. technology and menu. They are not Crave is always ahead of the curve. only handling this complex task The founders of Crave, Samantha They spend time watching the beautifully and efficiently, but also and Salvatore Rincione, have competition, other fast-casual increasing the customers and sales recently founded a non-profit brands, and knowing the market. by creating a loyal fan base among organization, “Crave Saves INC”. Their market research has allowed the people and respect amongst the Crave Saves is a non-profit them to be ahead of the game. They competition in the market. organization that will aid the follow trends and move quickly prevention of child trafficking and efficiently to innovate their The company was started with an through awareness. The company company and model as they grow. idea and a concept along with plans to collect donations through This not only enables them to work passion, hard work and a vision. All www.theenterpriseworld.com 15

| Cover Story credit to the team’s perseverance, industry is Samantha Rincione, Salvatore & efforts and not to forget their Co-Founder, CEO, and COO of addictive taste, within 30 days of Crave Hot Dogs and BBQ. Crave is constantly innovating and becoming franchisable, they sold have tight coordination as most of their first franchised unit. It hasn't Samantha was the largest multi-unit the team have worked together for slowed down but in fact, is the franchisee for Red Mango Yogurt 10+ years so they are nothing less opposite. Since its inception in and Smoothies Café, owning and than a close-knit family. This is not 2018, every year the franchise sales operating 10 locations on Long work for them, it’s a fun adventure numbers increase from the year Island NY. Samantha’s stores were that they are embarking on before. They have a food truck utilized for training locations, and together. The members they have model as well which took off this testing of products due to their added along the way are truly an past year in 2020. operational and cleanliness asset to their team, and they took a procedures. She also co-founded a lot of time to find the right While many other concepts faced franchise development company, additions. insurmountable obstacles in 2020, Emerging Franchises. Emerging Crave persevered and grew with its Franchises assisted new brands highest year in franchise sales yet. with development, construction, Having many of the key items in and innovation. They would place was optimal to their success. re-configure kitchens, fix menus, create systems, and conduct their Professional experience of the franchise sales piece to help these CEO brands expand on a national level. She is currently the President and The idea of setting foot in the food founder of Crave Saves Inc, a non- and beverage industry is indeed profit venture started by Samantha bold but entering and and her husband Sal. setting up a franchise company is a different ball game altogether. Her experience in being a Crave Hot Dogs and BBQ has not franchisee as well as a franchisor only proved to be one of the truly sets her apart as she fastest-growing BBQ and Hot Dog understands both points of view restaurant’s, but also its food has and believes this reason to be one gotten them a loyal following and of the most driving reasons for her customers hooked, making them success. come back for more and more. Crave Hot Dogs and BBQ has been Team and Work Culture of Crave lucky to have an effervescent and Hot Dogs and BBQ. bold leader, who not only took the idea of creating a fast-casual Craves employees all have franchise but also made sure the experience in different fields of common goal and vision are shared restaurants and franchising. They throughout all the franchisees. This are all interchangeable and can all not only requires excellent assist each franchisee with any communication skills, but also issue. They all have their defined effective handling of other areas roles and stay their lane, but the where one step can lead to a chain fact they can all assist a franchisee of disastrous events for the in case of an emergency is truly a company. game-changer for the company, always keeping them one step The woman climbing to the hall of ahead of the competition in the fame of the food and beverage market. 16 June 2021

Samantha The Founder’s Views on how she sees and Copes with the Competition in the Market. Samantha says: ” You need to be aware of what’s going on in the market, what are the trends, and be cautious of every decision you make. Your decisions don’t only affect you as a person but also the franchisees and other business partners that are on the ride with you.” Samantha spends ample time researching trends and discussing innovative ideas with her team. “When we think we are the best, I push to become better.” Be the best, know what the market warrants and demands and run the race to the finish line with confidence. www.theenterpriseworld.com 17

| Business Story Shannon Wilkinson CEO 18 June 2021

Tego Cyber Inc. Cybersecurity Redefined! As the world is pushing and provide measures to not only true inspiration to all those aspiring towards the digital realm, keep the integrity of the data and its women entrepreneurs, showcasing and most of the work and valuable information, also prevent her skills, dedication, and functioning of companies, any future threats to the same and discipline. She is a testament that enterprises, etc. is taking the digital ward off any attacks with ease, one can become a successful name roadmap, the security and keeping the systems and data intact. in the world of business; all it takes vulnerability of the data has is perseverance, confidence, and become a top priority for many. Tego Cyber Inc. is one of the most diligence towards one’s company, This data is not only highly sought-after companies when and to never stop moving forward. valuable but also contains looking for solutions related to Shannon not only portrays the confidential personal information cyber threats and protection. They persona of a true leader but also regarding the company, their are some of the most innovative projects how a woman can clients, etc. which can not only be and highly trained, experienced transform any industry with exploited but can also be used for personnel with decades of cutting-edge and breakthrough other criminal activities by combined experience, producing solutions. individuals with malicious intent. services that are not only efficient, This not only calls for expert foolproof, providing impeccable The company, and its journey. solutions but also highly safety services and security net to specialized personnel who are not their client’s data and systems. Tego Cyber Inc. is a cyber threat only aware of the latest tricks and Shannon Wilkinson, CEO of Tego intelligence company that focuses methods used by hackers but can Cyber Inc. is a visionary, a on filling the gaps in the cyber effectively manage any situation successful businesswoman, and a world, providing unparalleled and www.theenterpriseworld.com 19

| Business Story unmatched services, that enable product launch in Q3/2021. provide a whole new level of safety their clients to work without any measure, ensuring the integrity and worry and hesitation, in turn Tego Cyber Inc. is traded on the safety of valuable information. providing additional return-on- OTCQB as TGCB. investment of existing Tego Cyber is always striving to cybersecurity tools. Services offered by Tego Cyber provide its clients the best possible Inc. and new additions. Tego’s services and solutions to their Their threat intelligence platform plans to take these services a step needs and problems. Their takes in vetted and curated threat ahead. dedication and sincerity are not data and through a proprietary only unparalleled but it is their process, they analyze, deduplicate, Tego is focused on the threat drive to pursue excellence no add additional context, and then intelligence segment of the matter what they do, which truly send that information through from cybersecurity industry. Their makes them one of the best-in-class their platform to leading SIEM product is a threat intelligence cybersecurity service providers. software platforms through their platform (TTIP.) The TTIP Tego Cyber is constantly working integrations. This not only ensures integrates with SIEM platforms to on enhancing and improving its a heightened security cover to their gather, analyze, then identify services along with creating new clients but also makes sure that threats to an enterprise network. services that adhere to more there are no loopholes in the The threat intelligence provides complex and unattended yet critical security system that could be additional context including problems. They are working on leveraged to cause any threat to specific details needed to identify providing a Planned future version their clients and their data. These and counteract threats so that of the application include are some of the few factors that not security teams can spend less time integration with other leading only make them one of the most searching for disparate information. SIEM platforms including Elastic, dominant and strong players in the The first version of the TTIP will Devo, IBM QRadar, AT&T cybersecurity threat intelligence integrate with the widely accepted Cybersecurity (formerly domain but also keeping them a SPLUNK platform to provide real- AlienVault), LogRhythm, and step ahead of the competition in the time threat intelligence to Exabeam. market. enterprises using the SPLUNK architecture. It was in hearing the frustrations of As the company was founded in an their fellow professionals in the up-and-comer in the threat Differentiators to the TTIP versus security operations centers over intelligence space, they are competing solutions are the having to look for disparate constantly working hard to build addition of the context and information when incidents arose brand awareness and highlight the integration into SIEM platforms. that in part prompted their team to differences in their platform The integration takes the idea of a take a look at the threat intelligence compared to what companies may “single pane of glass” but does not market. They quickly realized the be used to up to this point, as they make the customer use Tego’s glass opportunity to create a platform are not only keen on changing the but instead allows the customer to that could easily give a security way cybersecurity threat continue to operate within the analyst the information they needed intelilgence works but are existing tools that they use daily for at their fingertips so they could dedicated to set a benchmark for all security operations. make informed, timely decisions the companies in the domain with without having to leave the SIEM. their revolutionary and innovative Their services are not only leading Their network continues to give services. As their founding team the innovation curve of the them feedback and and management team are highly cybersecurity industry but also a recommendations based on their experienced and well-respected key factor in unlocking the daily activities of what things they within the cybersecurity industry, potential of these services that can would like to see in their products there has been a great deal of not only benefit enterprises in a and what would make their jobs excitement about their upcoming much more holistic way but also easier. This not only helps Tego 20 June 2021

Cyber in keeping their services up peacekeeping mission that she met to provide the best-in-class to date with the changing times and her husband, Troy Wilkinson. They cybersecurity services. trends but also plays a key role in decided to come back home to the keeping their services flawless and US and she worked as the Director Shannon’s views on the always accurate to avert any threat of Software Development for an competition in the market and at any point in time. eHealth company for a couple of how she deals with it. years. In 2015, she and Troy Leadership at Tego Cyber Inc. realized that there was a lack of She doesn’t think that many trusted companies that focused on organizations ever lack For a company like Tego Cyber, cybersecurity solutions and competition. They will always face which not only is present in highly services for small-to-medium questions about how one is technological and complex space, businesses and they co-founded different than this or that product. working 24x7 to maintain the Axiom Cyber Solutions. They sold The challenge is explaining why integrity of highly important data to private equity in mid-2019. She your product offering and company and systems, requires a team of wanted to continue the are a better match for the customer highly skilled and expert personnel entrepreneurial journey. Applying and the benefits of working with but moreover an effervescent and their knowledge of the your organization. At Tego Cyber highly talented leader, who not only cybersecurity industry and the Inc. they like to pride themselves can handle the highly stressful feedback of their network on on listening to the needs of their environment, handle the company, needed solutions, they co-founded customers. Shannon has seen too clients, upholding the vision and Tego Cyber Inc. in September 2019 often in product development, goals of the company, while with a focus on enterprise cyber especially as a former developer keeping the employee and clients in threat intelligence solutions. herself, that product managers or close-knit coordination, keeping the designers will assume they know delivery and performance standards The work culture at Tego Cyber what the customer needs without at their best, at all times. Inc. ever asking the customer what problems they need solved, their Tego Cyber has been very fortunate At Tego Cyber Inc. they pride current frustrations, or seeking to to have been under the eloquent themselves in a collaborative and get their feedback during a product and charismatic leadership of diverse work environment. They launch. What happens is that the Shannon Wilkinson, Director, CEO believe in encouraging employees customer ends up with systems that at Tego Cyber Inc. She is not only a to provide feedback and fulfill some of their needs but will true inspiration but also a leader suggestions. Working together and often add to the existing frustration that not only is a key factor to the encouraging the creative processes that they already have. If growth of Tego Cyber but also a of their employees simply makes companies take the time during the key player in the overall their organization and products development of their product to development of the team of Tego better. This inclusion and openness understand the problems, Cyber. She is not only a flagbearer in their organization help them to frustrations, and needs of their of the company but also avoid falling into the trap of clients,they can deliver a solution spearheading the Cybersecurity homogeneous problem solving and that checks all the boxes. domain with her skills and highly brings about more creativity in effective leadership. their solution design. Shannon feels having competition helps bring out the best in the She started her career with the These factors not only make the company and solutions. Tego Cyber United Nations Department of team of Tego Cyber unique, Inc. strives to set themselves apart Peacekeeping Operations as a capable of handling any complex from the competition by offering a software developer. She then problem and task with perfect better solution and taking the time moved up to manage development coordination and minimum delays, to listen to the needs of their teams and into software makes Tego Cyber Inc. and its team customers. architecture. It was in the one of the most skilled specialists www.theenterpriseworld.com 21

| Trending 22 June 2021

50 MOST POPULAR WOMEN ON THE INTERNET Women are becoming superheroes of today, there is hardly any top ten list in the world that does not have maximum women participants and holders. Women are not only progressing but also dominating many areas, careers, roles in the world. They are not only necessary but also crucial for the world to grow and become a place that treats everyone with the same respect and harmony. Today, we talk about the 50 most popular women on the internet. Let’s dwell on what made them become the most popular women, and most importantly, let’s celebrate the journey of women, from being neglected to becoming major role models in every industry or field. Give a loud cheer for the most inspiring, prominent, and popular women on the internet. www.theenterpriseworld.com 23

| Trending Women, achievers, succeeders, Leaders! 50 most popular women on the ♦ Kate Middleton: Known as ♦ Vanessa Hudgens: A well-known internet and in the hearts of Duchess of Cambridge, a fashion and respected actress and singer. millions and counting are: icon, and married to Prince William. ♦ Jessie J: Famous singer and ♦ Kendall Jenner: She is an songwriter of the past decade. American media personality, ♦ Michelle Obama: Former First model, and socialite. Lady, veteran lawyer, and social ♦ Carly Rae Jepson: One of the activist. Inspiration and an iconic most popular pop singers of the ♦ Marilyn Monroe: A popular role model for women. 21st century. American model, actress, and singer of the 50s-60s. An evergreen ♦ Ellie Goulding: Singer, ♦ Emma Watson: Better known as role model for today's women! songwriter, and composer. ‘Hermione Granger’ from the Harry Potter series. Works actively ♦ Priyanka Chopra: Popular ♦ Hillary Clinton: She is a towards climate change and Bollywood actress, former Miss renowned American politician, feminism. India, businesswoman, lawyer, diplomat, writer, and public philanthropist, and humanitarian. speaker. She is honest and blunt, ♦ Lindsay Lohan: One of the most traits that inspire one and all. popular teen actresses of the early ♦ Scarlett Johansson: Global 2000s. heartthrob. Actress by profession. ♦ Halle Berry: Astonishing actress, and a role model. ♦ Alicia Keys: Award-winning and ♦ Billie Eilish: Teen sensation, renowned musician. professional singer. Looted 4 ♦ Kesha: A sensational singer, and Grammy Awards in 2020, creating a strong woman, inspiring bravery ♦ Kristen Stewart: Actress, known history! by standing tall, upfronting the for ‘The Twilight’ series. lawsuits for unjust behavior. ♦ Jennifer Aniston – Her fan base ♦ Mariah Carey: One of the most is spread over decades, actress by ♦ Hilary Doughman icon right popular and legendary musical profession. Her roles and acting from childhood to becoming a artists over the past 3 decades. have mesmerized one and all. successful actress, singer, entrepreneur, fashion model, and ♦ Megan Fox: American actress ♦ Ellen DeGeneres: Host of the producer. and model, known for the longest-running talk show 'The ‘Transformers’ series. Ellen DeGeneres Show'. Humor, ♦ Kate Moss: One of the most charisma, talent, she packs it all. admired models of today’s era. ♦ Kylie Jenner: Youngest billionaire in the world, known for ♦ Jessica Alba: Actress turned ♦ Kylie Minogue: Music and ‘Kylie Cosmetics’, second-most entrepreneur. Always dropping fashion icon, spreading awareness followed woman on Instagram! jaws with her acting and now for cancer, after being diagnosed running a billion-dollar business, herself. ♦ Christina Aguilera: Known for the Honest Company. her versatility with musical styles, ♦ Heidi Klum: Iconic host, first she is a popular American actress, German Victoria’s Secret Angel. songwriter, singer, and television personality. 24 June 2021

♦ Demi Lovato: An actress since a professional singer with a debut a sensation in the music industry her childhood, and a social activist. at the pole position on Billboard and an iconic role model for 200 with her first music act. women. ♦ Paris Hilton: Granddaughter of Conrad Hilton. She is an eminent ♦ Madonna: One of the most ♦ Lana Del Ray: An iconic singer, businesswoman, model, singer, influential figures in pop culture, bringing the world of emotions into socialite, actress, and DJ. she is a professional singer and her music videos, creating songwriter. sensational music and back-to-back ♦ Angelina Jolie: The bold and blockbusters. beautiful actress, humanitarian, and ♦ Adele: A well renowned and a human with a golden heart. highly acclaimed English singer ♦ Oprah Winfrey: A highly and songwriter. regarded American talk show host, ♦ Kimberley Kardashian West: actress, tv producer, and American socialite, media ♦ Selena Gomez: A multi-talented philanthropist. ‘The Oprah Winfrey personality, actress, model, singer and actress. Show’ ran for 25 years straight! producer, and businesswoman. ♦ Britney Spears: American Women: Shaping the Future! ♦ Miley Cyrus –A highly singer, dancer, songwriter, and acclaimed singer, songwriter, and actress, often regarded as the These women have proved that record producer. ‘Princess of Pop’. anyone can do anything, whatever they want in their life. They are ♦ Nicki Minaj: An extremely ♦ Ariana Grande: A child actress, living examples of how a woman popular rapper, actress, singer, to a highly talented and popular can achieve great success in her life songwriter, and model. singer. She is the most followed despite the challenges, hurdles, and woman on Instagram since 2019. circumstances. Their roles, careers, ♦ Shakira: A Colombian singer, etc. are a mere shadow of what they record producer, songwriter, ♦ Taylor Swift: One of the best- have achieved with their flair, actress, dancer, and philanthropist. selling and loved musical artists of charisma, dedication, and These are just a few, her talent and all time. discipline, inspiring millions of fans are still being counted and people worldwide and still discovered. ♦ Lady Gaga: A sensational singer, counting. They deserve to be called actress, and businesswoman. the most popular women on the ♦ Katy Perry: A very popular Known to few, her real name is internet owing to their tenacity to songwriter and singer. Stefani Joanne Angelina showcase what one can achieve if Germanotta. they set their hearts and minds into ♦ Jennifer Lopez: Most influential it, irrespective of gender, Latin entertainer in the US. She is ♦ Cher: She is an American media irrespective of race, irrespective of an American actress, fashion personality, actress, and singer. She anything, and that is something that designer, dancer, singer, producer, is highly regarded and acclaimed as defines these women! and businesswoman. A perfectionist the ‘Goddess of Pop’. indeed! ♦ Beyonce: Regarded as the ♦ Rihanna: Barbadian actress, epitome of beauty and brains, she is singer, and businesswoman. She is www.theenterpriseworld.com 25

| Leadership Talk

Aptorum Group Limited Revolutionary Woman of the Pharmaceutical Industry There is an alarming need for experts and specialists in the field pose a serious threat to the survival medical services and to provide treatment or medicine of mankind. They are not only facilities since the for the diseases that are largely dedicated but their sincerity and pandemic has struck but that not unmet and require immediate work speak a great deal about the only has shown the world the need medical attention before it takes the company’s vision and goals. They for better and efficient medical form of another pandemic. are not only changing the way of resources but a need for improving treatment in oncology and the healthcare and fitness of the Aptorum Group Limited is a infectious diseases by providing people. Since every medical facility clinical-stage biopharmaceutical breakthrough treatments but are and resource is being diverted company, working to provide leading the competition in the towards the treatment of patients medical treatments, extensively in market and strongly holding their suffering from Covid-19, the other the domain of oncology and dominance as one of the best diseases and illnesses which are infectious diseases. They are one of pharmaceutical companies. largely unmet are not being given the leading companies, taking the proper medical attention or innovation curve ahead, dedicated In conversation with the CFO of resources. We cannot overlook the to discovering, developing, and Aptorum Group, Sabrina Khan. fact that the existing medical finally commercializing the Let’s hear more about the conditions still exist and pose an medical treatments for such company, its products/services, imminent threat to the lives of the diseases which are not only and the CFOs professional people regardless of the severity of infectious but as they are not given journey. the pandemic. There is a need for proper and adequate attention, can Sabrina Khan CFO | Aptorum Group www.theenterpriseworld.com 27

| Leadership Talk Tell us about the company and imagination into reality and create and cut short the total cost of drug the challenges faced during the something I want. development in some cases up to initial stages. 90%. Drug repurposing is well Tell us about the regulated and has had numerous Aptorum Group Limited (Nasdaq: products/services Aptorum offers, successful precedents (for example, APM, Euronext Paris: APM) is a new additions, and the plans for better-known ones are Viagra, clinical-stage biopharmaceutical taking the company ahead with Trastuzumab, Minoxidil, etc) and company dedicated to the the changing times and trends. the US FDA has a reg 505b(2) discovery, development, and approval pathway which we can commercialization of therapeutic Aptorum Group focuses on fast track repurposed drugs too late assets to treat diseases with unmet diseases that are currently largely human clinical trials because all medical needs, particularly in unmet or do not have an effective these drugs have established safety oncology (including orphan treatment available. We believe that and toxicity records when oncology indications) and patients in these disease areas often previously approved. infectious diseases. The pipeline of suffer from the lack of choices of Aptorum is also enriched through (effective) drugs and are faced with We will continue to develop the (i) the establishment of drug limited therapeutic options existing projects, yet we will also discovery platforms that enable the available. On this basis, I believe explore new ways to develop more discovery of new therapeutics that our company’s product treatments to target the ever- assets through, e.g. systematic objective is simple – to bring growing numbers of orphan screening of existing approved drug effective drugs to these patients and diseases and unmet medical needs. molecules, and microbiome-based tackle these diseases. One of our The traditional way of drug research platform for treatments of major therapeutic developments is development may take years and metabolic diseases; and (ii) the co- in “orphan diseases” (also known it's difficult to deal with the development of a novel molecular- as rare diseases) which are an continuously growing number of based rapid pathogen identification exciting emerging market and have diseases. and detection diagnostics huge growth potential. In the US, technology with Accelerate over 7,000 orphan diseases have Tell us about your professional Technologies Pte Ltd, the been identified (compared to over journey. commercialization arm of the 2,500 identified back in 2015), and Singapore’s Agency for Science, that approximately over 90% of I first began my career at Ernst & Technology, and Research. these diseases do not have effective Young as an auditor and where I treatment. received my CPA qualification. I As a start-up company, lots of then took the role of senior finance things have to be done by ourselves On this basis, Smart-ACT™ was set manager at Global Cord Blood from scratch. Setting up teams, up to focus on screening our library Corporation which was formerly proposing new projects, sharing of over 2,600 existing approved called China Cord Blood new ideas, looking for new small molecule drugs against the Corporation. This was where I opportunities. Depending on how selected orphan disease targets, the learned IPO and M&A and also you view this. Some may think it’s aim is to “discover and repurpose” found my interest in the healthcare a challenge but I would see this as drugs that can work for other and medical sector. I realized not an opportunity. I enjoy it because I orphan disease indications and to just doctors can save lives. I could don't have to follow other people’s shorten drug development from on use my expertise in finance and footsteps and can turn my average of 10+ years to 3-4 years accounting to contribute to medical 28 June 2021

development through M&A and instead of blindly taking instruction capital raising, which is very from above. meaningful and keeps on motivating me to overcome Your take on constant vigilance different challenges at work. as a need or strategy and your views on the rat race in the Tell us about the team and work market. culture at Aptorum. A need, business is like life is like a I treat them as my team members box of chocolates, you never know and always encourage them to what you’re going to get next. You share their views and suggestions. have to be on top of your game at When encountering any difficulties, all times. I usually guide them to get their answer rather than providing them I race myself; I can only be the best a quick solution. Getting their version of myself. I am my barrier answer is the best way to inspire to success and my challenge to them to think and build their overcome. Don’t waste time trying commitment to the team and what to be like others, be the best version they do. I want them to seriously of yourself, and have confidence in understand why they are doing it your actions. that way and what they are doing

| Leadership Talk BETSY WIERSMA | FOUNDER 30 June 2021

Everyone “ has a purpose “and ideas to make the world a better place, - BETSY WIERSMA In each business, a group of Tell us about your entrepreneurial individuals works together to journey. achieve a common goal. Whether I began my event production and it may be a small business or a big sponsorship “empire” with the Junior one, it needs an effective leader to find float in my hometown of Indianapolis, paths, motivate and guide the IN. I saw that I had a captive activities to achieve objectives. Such a audience of 100 students and Dairy passionate leader motivates the Queen had the dipped cones and employees, works with them in every Buster Bars (this was in 1977 before manner, and achieves the goals of the Blizzards!) I did my first “deal” with organization. There is no exaggeration Dairy Queen donating money for that no other aspect is as important to creating our Homecoming Parade any business as efficient leadership. Float, and I distributed free Dairy Queen “float” coupons. Everyone was Betsy Wiersma is one such visionary happy and my first example of ROI: leader on a mission to transform the Return on Ideas was born! lives of many through her businesses and is the true motivation for budding I am my dad’s daughter and an entrepreneurs. organizer like my dear mom (God rest her soul). My dad is a life-long In an interview with Betsy Wiersma, entrepreneur and never gave up on his Founder of Wiersma Experience dreams. I learned to innovate, share Marketing and Creator at the vision, gather my allies, co-create CampExperience™ Network, she solutions, raise the money for the shared her journey throughout and her project, do it with style and rinse and views on current business scenarios repeat. And that Process on Purpose across the world. has worked for me for over 45 years www.theenterpriseworld.com 31

| Leadership Talk in business. I thrive on the Charity Focus is Our Differential possible…and I believe what I teach: One thing different about our organization is that we use the process of philanthropy as a business and personal development tool. Over the 16 • Everyone has a purpose and ideas years, we have partnered with large organizations like our Mile High to make the world a better place. United Way in Denver and small organizations like the Sock It To Em Sock Campaign. In each partnership, we look for a specific project or • We are all “in this together” and group we can make a difference for and ways to engage our volunteers. can help each other. We have larger global partners of Imani Collective https://imanicollective.com/ and Threads Worldwide • The journey is the destination…. https://threadsworldwide.com and we promote their good works and buy enjoy the E-Ticket ride! goods to support the women they serve. Our smaller global partners are SITEAW, Inc. Shifting Ideas Through Education for African Women where The road is long, but I am never we fund opportunities for young girls who have been or are being afraid. I just listen to my gut, look oppressed by traditions in their ethnic groups. Some of these women are for opportunities and innovate! circumcised and married off at a tender age, others are raped, trafficked, or This journey has inspired me to do sold into slavery. https://www.siteawinc.org work in the world that I brand Do Good & Have Fun. There are so many examples of Doing Good and Having Fun. One of my favorites was 1000 Acts of Peace in September of 2019. We gathered My Leadership Style is Service donations of more than 20,000 items of shampoo, soap, toothbrushes, floss, with Style…Here is the toothpaste, combs, sanitized wipes, Kleenex, a bottle of water, and a Luna Backstory bar. Then 130 ladies assembled 1000 knapsacks in 2 hours, loaded them On March 21, 1983, I was at onto busses, and delivered the donations to the Mayor of Colorado college and late on a snowy Springs, Colorado, to gift to agencies that served people experiencing Saturday night, seven college homelessness. Seniors from Purdue University went snowmobiling. I know The process of partnering has elevated the stature of our looking back not the most “adult” CampExperience™ Network organization, attracted new members, and idea. Tragic long story short, we kept the loyalty of current members. Our focus on helping others rates had a terrible accident, and my high in surveys about organization interest and market reputation. We friend sitting with me on the sled have developed a style of “sisterhood by choice” in that we treat each other was killed and I was in 21 days of as family and treat others as our own. Our community involvement intensive care with multiple generates positive energy, publicity, and more opportunities for our injuries. When I looked through the members and sponsors. bandages, I knew my life had changed forever. Not only my allies that will love and support your journey. physical life and life-long rehabilitation, but my entire being The Wiersma Experience Marketing portfolio looks like this: had shifted. I knew I was spared for • The CampExperience™ Network in Denver, CO USA that for 16 a Life on Purpose and that every day is a gift. This is the fuel to years has gathered women for “Good.” Together we have raised every day that I am blessed to be over $1 million for charities in Colorado and around the world here to serve my team, my while lifting and growing the “Sisters” and their businesses. Network, and my clients. • Global Sisterhood Network is the expansion of the CampExperience™ Network in Colorado for all women in the So, my leadership advice is to let world that enjoy our outreach, podcasts, and events. go of the “way” you are supposed • A Global Sisterhood Podcast Network and my flagship brand Boost to be, and You Be your best YOU! Power Podcast. This media tells stories for people to Plug Into Enjoy the wild ride of business and the opportunities that await with a Be Possible attitude and belief you can. And surround yourself with 32 June 2021

Uplift and get Inspired • Art On Purpose inspirational products, my book The STEW: Smart Talk Exceptional Women https://campexperience.com/the-stew and our new global online course MOVE Ideas into Action www.MoveIdeasIntoAction.com What makes your company unique? All of our products and services are built to be easily accessible, to deliver education, inspiration, and the connections you need for life and business. We grow as people have outstanding experiences and then refer their clients and friends. And we pride ourselves on high energy, a positive “can do” environment, and having fun. How did the 2020 Pandemic turn out to be a blessing for your team? My team is nimble, talented, and energetic. In 2020, we reimagined our organization to meet the confinements of the global pandemic. Weirdly, the “stay at home” was an expansion for us. In this time, I was able to get 62 amazing women to write 1000-word essays for our book the STEW: Smart Talk Exceptional Women and I had time to create 100 new pieces of my mixed- media art. In “normal life” the co-authors would have never had the time to say YES to this huge project and my team and I would have been “too busy” for the project. When would I ever www.theenterpriseworld.com 33

Can you tell us which your favorite book is? Jesus Calling by Sarah Young. Every day there is a message I need to hear. One person who you admire the most? My dad Cliff Wiersma who made a rich life for us all from his dreams and hard work have time to make 100 pieces of art customers and partner for HUGE Whose business story do you find from my heart? success and an energized process of the most inspiring? getting there! Any wild entrepreneur with a Big In 2020 we also expanded our Idea! podcast network to serve What the future holds? disconnected women and took our Global Good and Brand NEW Constant vigilance- a need or a monthly networking events online. MOVE Ideas Into Action Global strategy? Now we have international Course Vision and passion and just keep participation, and we are growing! winning. We also attracted in these expanded I am so excited to launch my style online events our new lead staff of uplifting inspiration and to teach It’s a rat race out there. How do member who finally “had the time” the Process on Purpose that I have you cope with that? to connect to our organization. used for 40 years in business to I do not believe in “cutthroat” manifest and grow every idea. competition or bidding wars where What is the reason behind your Now people around the globe have we win or lose. You be you and do long-standing success? a simple system to end the your gig your way. You will have frustration of being stuck and to use the right clients and the right The Secret Sauce in Every Idea my exercises to MOVE every idea. opportunities when you stretch to The Secret Sauce about all of these serve BIG! ideas that I would share with the In these online classes and global world…I made them up! I saw a retreats, we will gather the biggest She Believed She Could…. And need, checked in with my talents dreamers and Big Idea Thinkers to You Can Too! and interests, and what the share the fun of the ride. And then heck…just did it! stories from some of my best “There are only two ways to live entrepreneurs plus my inspirational your life. One is though nothing is I call it “See It to Be It” and it is art is in my book The STEW: a miracle, the other is as though part of my Process on Purpose that Smart Talk Exceptional Women. everything is a miracle” Albert I teach. All of these products are fueled by Einstein the Global Sisterhood Podcast My philosophy in business is Network as we continue to tell the My final comment is to “match not sell.” That means you inspirational stories of possibility. encourage the reader that you (your company, product, or service) This plan for the support of other read this interview at this time on be the best you and put that offer in and their ideas makes for a bright purpose! This is your message to the world with STYLE! Then you and adventure-filled future. go for your dreams and know you match the offer to the best www.MoveIdeasIntoAction.com too will live a happy and full life with ROI: Return on Ideas. 34 June 2021



| Just Business Things! N o one buys sales are attributed to Mother’s Content Marketing Engages flowers just for Day, and demand for fresh blooms Buyers special occasions in the pandemic skyrocketed. Faced anymore. In fact, with a smaller workforce and fewer Adding content to any website is many average plants, flowers became pricy. generally a good idea, even in the Americans will flower industry. Flower delivery purchase bouquets once a week to Consumers had to pay 25% more websites can use blogs, podcasts, freshen up their home and bring than they had in 2020, which meant and videos to show viewers how to color to their space. What’s even a bouquet of roses went up by at care for their bouquets or plant more shocking is the boom in least $10. Transportation and potted flowers. This actionable flower sales despite the pandemic, shipping became expensive, which content drives traffic and promotes or maybe, it isn’t so surprising. hiked the cost anywhere from 10- growth. With more time spent inside, 15%. However, the appetite for consumers are excited to bring flowers increased by 20% from Subscription Boxes Keep Loyal nature inside. Eventually, flower 2020 for their mental health Customers delivery services are booming. benefits and accessibility. Flowers rose to the occasion by helping Subscription services ensure that Popular Holidays and Beyond: with loneliness. your customers are engaged with The Popularity of Flowers your product, which keeps While disposable income remains inventory flowing. A subscription Although the meaning of flowers low, the need for luxurious service works perfectly for flowers differs based on culture, gifting a purchases increased. Flowers are an because they’re a perishable bouquet full of blooming perennials inexpensive yet opulent item that product that needs to be replaced is one of the most inexpensive and brings joy to most despite their with new local or exotic blooms appropriate presents one can give. short shelf life. Still, most weekly. Whether you’re congratulating a consumers want to have beauty colleague or mourning the loss of a around them during difficult times, Offer Gifts With Purchase or loved one, there are flowers that and flowers can do just that. Similar Items can convey any emotion, such as love, sadness, hate, despair, purity, How Flower Delivery Services The vast majority of people who royalty, and more. Leverage eCommerce buy flowers are gifting them to someone else. Flower delivery Flower shops already had cultural Coupled with the rise of online companies are aware of this. They appreciation to fall back on. If you shopping and the need for joyful generally make sure you see the wanted to visit a florist near you to gifts, flower delivery services are other options available on their purchase flowers locally, you were booming. Let’s take a look at some website that fit well with your gift. spoiled for choice. However, once brilliant marketing tactics the Chocolate, cars, and stuffed the pandemic hit, it became difficult flower industry uses. animals go well with flowers. for floral enthusiasts to buy timely flowers for holidays, special Campaigns that Promote the Joy Use Social Media Marketing occasions, or for leisure. of Flowers Primarily eCommerce saved many local businesses or even made them Flower delivery services have run Everyone uses social media daily, thrive. several campaigns that reinforce but many of us forget a major the message that love is best shown holiday is coming up if we don’t Flower Delivery Services Stepped through flowers. New generation get a reminder. Flower delivery in as Audience Evolve consumers are more interested in services use the fast-paced nature giving to others than buying for of social media to let consumers Mother’s Day is one of the biggest themselves, and flowers are an know a holiday is coming and that flower-giving holidays next to inexpensive way to show you care. flowers are the perfect gift option. Valentines’ Day. 26% of all flower 36 June 2021

Why Flower Delivery Services Are Booming Businesses?





| Leadership Talk Ellen Voie President & CEO | Women in Trucking ELLEN VOIE Voice of the Working Women 40 June 2021

The life and journey of a Women in Trucking is an the company, its services, and the woman are full of opportunity for all those women CEO’s professional journey and obstacles, conventions, and desiring to work, providing them views. pre-set assumptions, but this should with a chance to turn their lives and not hold a woman back from doing celebrate what and who they are – Tell us about Women in Trucking what she desires and what she women. Women in Trucking is a and the initial problems faced by loves. Not all women are looking not-for-profit association, aimed at the company. forward to having a career in the encouraging employment in world of business, some wish to do women, building a strong For over a decade, we’ve been and find other jobs but are unable community on their way through, focused on this clear mission to to do so because of fewer so they all can enjoy and achieve encourage employment, address opportunities for women and the success, along with uplifting the obstacles and celebrate success. It's pre-set norms that debar them from sentiments and perceptions of those supported by a passionate taking any job or opportunity as around them about women in work. leadership team, highly engaged they feel like. There are those Women in Trucking are a members, and committed sponsors women who do not have much of breakthrough for what they have and partners. We continue to build an educational qualification but achieved and the number of a strong community among our wish to work but due to the lack of members that are like a strong-knit members (primarily business opportunity and owing to the family, sharing each milestone of professionals and professional traditional conventions of the their journey and their success. drivers) who believe in and support society that puts them aside, taking our mission. Our 5,200 members the power from them to choose In conversation with the President are individuals and corporate their line of work or provide them and CEO of Women in Trucking, entities who support our mission. with a line of work. Ellen Voie. Let’s hear more about They are located in twelve www.theenterpriseworld.com 41

| Leadership Talk countries. We aren’t a woman-only for everyone. The most difficult initial challenge organization as fifteen percent of was to establish our credibility and our members are men. The next biggest challenge we face to ensure that we would be an as an organization is in changing influential force in the industry. The first challenge I faced was in the image of the trucking industry. Many companies watched to make starting a non-profit association in Too many people view careers as sure we would stay true to our goal the middle of a recession (2007). drivers as being something only to increase the ranks of women in Starting an organization requires a men can do. This isn’t the case. the trucking industry. strong commitment, both financial Often, women look at the trucks and personal. I knew that I had to and see a diesel engine and Tell us about the unique services prove that we were a viable group smokestacks instead of all the offered by women in trucking, that would provide a valuable technology that makes the truck any new additions, and the resource to our members. In our easier for the driver and much safer reasons that take these services first year, we attracted 500 for both the driver and those on the ahead in the future. members, which was amazing road around the truck. considering it was a difficult year Our mission includes three goals; ““LIFE BEGINS AT THE END OF YOUR COMFORT ZONE. 42 June 2021

to encourage the employment of week. The main reason people consultant to small carriers in women, address obstacles and come to our event is to learn and to central Wisconsin. During that celebrate success. I’ll break down network, so we offer many time, I earned my bachelor’s and our activities in these three areas: educational sessions but also lots of then master's degree in time to interact and to have fun. communication. In 2000 I was Encourage the employment of hired for the position of Executive women: We listen to our members. We Director of Trucker Buddy respond to their needs and support International where I led the - Girl Scout Transportation Patch. them based on our mission. program for six years. Then, I was - Activity Books for children. recruited by Schneider National to - Truck Driver Doll. Tell us about your professional lead their retention efforts. My job - Driver Ambassador Program. journey. was to initiate corporate-level - Image Team. programs designed to attract and - Mentoring program. In high school, I preferred to take retain non-traditional groups, such an industrial arts class instead of as women! At the time, I was Address Obstacles: home economics. Shop class was completing my pilot’s license, and I so much fun, and my instructor belonged to an organization for - We work with truck insisted I was the best welder he'd female pilots. It struck me that manufacturers on truck cab ever had. I loved the auto there wasn’t a similar group for design/ergonomics. mechanics lessons, the women in the trucking industry; so, woodworking, drafting, and I started one. That was in 2007 - We work with truck stops on welding lessons. In 1978 I was when the Women in Trucking safety and security. hired at a steel fabricating plant in Association was formed. central Wisconsin where I worked - We help women buy their first in the drafting department, Tell us about the team of Women truck or expand their fleet. designing material handling in Trucking and the factors that equipment, such as steel pallets, make them unique. - A scholarship foundation gives bins, and racking. tuition grants. We have five employees and an In 1979 my bosses asked if I association management firm Celebrate Success: wanted to transfer into the Traffic which supplies six more staff Department instead of drafting. members. We are all working in a - Members of the Month. They sent me to school for “Traffic virtual environment, which makes Influential Woman in Trucking. and Transportation Management.” collaboration even more Shortly after I completed the challenging. However, our work - Distinguished Woman in course, my boss left the company culture promotes both Logistics. and I was promoted to the position independence and self-motivation. I of Traffic Manager. We had three believe in a results-oriented work - Driver of the Year. plants creating steel products as environment, so we don’t monitor - Top Women to Watch in varied as material handling, hours or days, and vacations and fireplaces, and jacks. I was time off are unlimited. The caveat Transportation. responsible for bringing the raw is that each of our team members - Top Women-Owned Business. materials into the plants and for has a job to do and they are - Top Companies for Women to shipping the completed products responsible for ensuring that the out to our customers. We also had job is done. In other words, we Work for. three trucks of our own, and I was treat people like adults and ask - Salute to Women Behind the in charge of hiring, firing, and them to do their job. If someone managing the three drivers. wants a day off, they are free to do Wheel. so, as long as they don’t While raising my family I worked compromise any commitments. We started the Accelerate! as a free-lance transportation Conference & Expo in 2015 and within five years our registered attendees exceeded 1,100. Last year we hosted a virtual conference, but this year we hope to meet in person in November in Dallas, Texas. However, we will offer a virtual component as well the following www.theenterpriseworld.com 43

| Leadership Talk 44 June 2021 Vicky Grammatikopoulou | Founder & CEO | Vie Aesthetics

GVIRCAKMYMATIKOPOULOU Enhancing Indentity, Redefining Aesthetics! As the trends are changing, taking different names and places, one of the most important and constant things that always remains is health. Health is not only the most invaluable treasure that one can ever get but also one of the main reasons why one tries to work and supplement or enhance their living standards. One is striving hard each day to not only become successful but also become their best self, as all of everything holds no value if one is not in their best shape with their best foot and best smile forward. There are a lot of clinics that not only provide unmatched aesthetic services but there are a lot who not only are very expensive but do not adhere to the promises of the highest service standards. This calls for famous, popular, and celebrated names in the world, who provide best-in-class and stunning yet natural-looking results. Vie Aesthetics is one of the most sought-after clinics when looking for aesthetic treatments. The clinic was founded by the highly celebrated and famous name in the industry – Vicky Grammatikopoulou, Founder and CEO of Vie Aesthetics. She is not only a renowned celebrity in the aesthetic treatment domain but it’s her company that comprises of highly skilled and expert personnel who are dedicated to providing their clients with their best image, and results that are not the only natural, safe, yet elegant but also long-lasting and easy to maintain. Under the effervescent leadership of Vicky Grammatikopoulou, Vie aesthetics is not only a leading name in the market but also one of the most trusted brands in the aesthetic treatment industry and the hearts of its loyal and highly satisfied customers. Vicky’s sincerity, affection for the clients, and unmatched leadership not only make Vie Aesthetic and its services as the best-in- class but also a mile ahead of the competition in the market. In conversation with the Founder and CEO of Vie Aesthetics, Vicky Grammatikopoulou. Let’s hear more about the company, its service, and the CEO’s professional journey. www.theenterpriseworld.com 45

| Leadership Talk Tell us about the company and the initial hurdles faced by the company. Vie Aesthetics, named Global background as a teacher Vicky was and the plans of the company to Aesthetic Practice of the Year in the able to confront bias, command her take these services ahead. MyFaceMyBody 2020 Global own space and stick to her Awards, was founded in. 2013 by principles to overcome this We offer non-surgical medical and Vicky Grammatikopoulou. The challenge. cosmetic aesthetic services company runs multi-award- including go-to treatments such as winning, doctor-led clinics based in Of course, the biggest and most fillers, botulinum toxin injections, London, Essex, and Germany. For recent challenge Vie Aesthetics has as well as, bespoke signature the last 8 years, a highly skilled and faced is the Covid-19 pandemic. packages. We offer Life Coaching specialized team of doctors and With restrictions enforced, we were and a 360-degree Medical Weight therapists, under the guidance of a able to continue trading by sending Management Clinic and advanced celebrated aesthetic doctor and out products and providing virtual Medical Skincare brands. Our Medical Director Dr. Ioannis consultations, Q&A videos offering doctors and therapists always have Liakas, offer the latest medical and advice, and simply by keeping in the client’s best interest in mind, cosmetic solutions under one roof. touch with clients via social media. even if this means advising against Vie Aesthetics is a luxury brand Fortunately, at the start of the the sale of a service, product, or providing cutting-edge aesthetic lockdown, the company was in a treatment. We recognize personal treatments with stunning yet robust and safe place to endure the transformations and self- natural-looking results. The doctor- rocky road ahead, however, having improvement are not just about led team at Vie Aesthetics a safety net, a Plan B, the ability to image transformations on the specializes in combining advanced adapt fast, and risk assessment external but improving one’s health non-surgical procedures and world- constantly have all been life-saving and mind from within. class top-of-the-range products to precautions for the company. achieve stunning results for the We are excited to be the first UK face, body, wellness, and hair. With Tell us about the services offered clinic to introduce the 24K gold bespoke, personalized treatment by Vie Aesthetics, new additions, rejuvenating facial by Dibi Milano. plans, and globally award-winning customer care, they help men and women achieve their transformation goals discreetly and subtly. Like any other small start-up company, Vie Aesthetics faced challenges from the beginning however our motto when it comes to a challenge or mistake is that we are all going to face difficulty and hit a bump in the road at some point, but it is what you do next and how you handle those situations that matter. As a female CEO, Vicky has battled gender bias and stereotyping on her journey to get where she is today, which can make building your empire that little bit trickier, however using her 46 June 2021

As Key Opinion Leaders in our feedback via a continuous process We constantly audit and review our field, we were selected to try a of client surveys and staff training. results and our processes. As a brand-new dermal filler- MaiLi These insights feed into our result, the carefully designed and before its official launch, and we planning of operating procedures choreographed Vie Aesthetics are listed as a center of excellence and systems but also shape our Patient Journey provides clients for this product. We have also offer of products and services. This with the utmost luxury experience. introduced a new signature has led to us being able to create This means that from the moment a treatment VieStemRF which value for our clients and to expand client books their appointment to combines three of our most popular our offer with signature treatments, the time they finish their treatment treatments: Morpheus8, FaceTite, membership packages, and loyalty and aftercare, they are fully and Seffiller Stem Cell Fat Transfer. reward schemes. supported and looked after. To Our Medical Director Dr. Ioannis make this possible, we have looked Liakas was the first Dr in the UK to We continuously engage in market into ways how to link all services treat hyperhidrosis using research and visit conferences, and experts to offer the whole range Morpheus8 and BodyTite. Dr. conventions and organize of the clinic’s expertise to every Liakas is a key opinion Leader continuous professional single client. In the last year, we introducing BOCA Lips ‘one- development (CPD). We are created the role of Client thread lip lift’ to the UK, Seffiller, affiliated with experts and centers Engagement Manager (CEM) who and Seffihair as well as MaiLi and of excellence in the UK and abroad links all services. The CEM’s role Lanluma. and share good practices between is to support our clients’ success us. Our teams are always looking with us, by ensuring they have a Our decisions are based on for the next advancement and we personalized experience and access research, data, training, feedback, attend masterclasses and events to all services. This has proven to and planning. which result in introducing new, make a huge difference already proven procedures and products to with patient satisfaction, Firstly, we listen to client and staff the UK. conversion rates, subscriptions, and retention We take our products and services one step further also by personalizing and tailoring our treatment plans. We offer combination treatments and tailored packages that complement one another to achieve the most efficient result. By offering a very wide range of the latest advancements in aesthetics and wellness under one roof, we can combine procedures and treat our clients/patients by a whole team rather than individual practitioners. To this end, we have developed a detailed consultation process that includes an added stage of a general and comprehensive Aesthetic Interest Questionnaire (AIQ) at the early stages of this process. The AIQ is used by practitioners to tailor their treatments and is then forwarded to www.theenterpriseworld.com 47

the CEM, who uses it to ensure we of awards along the way, over 8 Your views on constant vigilance address all areas of interest and this last year alone! We have as a need or strategy and the rat- concerns of each patient. created value for our clients and set ace in the market. standards high within the industry. I A strategy. Stemming from my Tell us about your professional feel the greatest achievement is that previous vocation as an experience and any achievements I have proven to myself and our educationalist and from my you would like to share. peers that you can offer 5star experience as a mum, I believe in customer service with expert staff risk assessment and vigilance. My previous professional (doctors only), top-of-the-range Always combine having an experience before launching Vie only products, value, and fair optimistic vision with a plan B to Aesthetics was mainly in teaching pricing and still make it a profitable cover your own back. As a business and lecturing. I completed a First- model without compromising on leader, you must always think of Class Honours Degree in Germanic quality! On a personal level, my every possible pitfall, lookout for Studies, Linguistics and Education key achievement is that every the next best thing, and make sure at Aristotle University and founded morning when I go to work I can’t that for any risks you take: if you a private language school, Aspekt, get there soon enough – I feel fail you will still be safe. at the age of 25. This was my first excited and very lucky! Rehearsing failure in your head and experience as an entrepreneur. I mentally playing out the worst-case employed 15 people with 250 A huge achievement is also that scenarios and your response to students on-roll and received a together with my team, we them is a great way to become grant from the European managed to steer our way through robust both in your personal and Commission for creating 11 new the storm of the pandemic. We your professional life. It is the best workplaces for women. Our managed to stay safe whilst also way to face your fears, transcend accomplishments include creating a reaching the financial targets that them and turn them into action and governance system that was we had set even before COVID-19 success. showcased by the European came about. Not only that, but we Commission to business owners also managed to expand during this Rat-race, is it? Really? I believe from across Europe. time, taking advantage of that we manifest what we tell opportunities as they arose. ourselves. We create our reality In 1997, after seven years, I sold with our thoughts and beliefs. To the business and moved to the UK Tell us about the exemplary team me, it is a funfair out there. It for family reasons. In the UK I read of Vie Aesthetics. doesn’t feel like work to me- for an MA in Languages in honestly. It feels like I am playing, Education at the University of The staff business model I follow is I do what I love and I even get paid London. I taught in a Secondary centered around openness, for it. Really! I feel blessed and I School in Essex and became Head empowerment of staff, and self- am buzzing! of Department. I then worked as a development. Communication is University Senior Lecturer at key- both top-down and bottom-up. I remind myself every morning Middlesex University and I make sure we involve staff in during a brief meditation, how Goldsmiths University. decisions and keeping them always lucky I am to wake up and how up-to-date with news and reasons blessed I am to have the people and A key achievement is that I started why we do things the way we do. I things I enjoy in life, and how my business from zero, as a hobby ensure the staff has the tools, happy I am that what I do has a and I grew it organically to a well- inspiration, and motivation to positive impact on people. respected company. I am very achieve excellence and expertise. Gratitude, discernment, and service happy to see how I have now 3 Being involved in the whole to others make you waterproof clinics and opening the 4th one process of planning, implementing, from stress and the frantic pace of with around 20 members of staff and reviewing, and having no glass our society. To keep my focus, I and a very healthy revenue and ceiling makes the team motivated, make sure I schedule frequent balance sheet. I am very happy to engaged, and passionate. decluttering both physically and see that we have picked up an array mentally. 48 June 2021