Enterprising Women of the Year - Vol. 3

WWW.THEENTERPRISEWORLD.COM | AMERICAS EDITION | MAY 2022 Enterprising Women of the Year Laura Brandao Making a Di erence with Innovative Solutions







From Editor’s Desk In the decades to follow, women have time and again proved why their decision matters the most in the board room. Be it leading a great company to greater heights, or even the smallest step as starting a small company and making it big in the market; women everywhere have proven to be a beacon to all those girls out there dreaming of starting a business, of asking for what they deserve and simply being the ambitious selves. This issue of The Enterprise World of Enterprising Women of the Year is a tribute to all those women out there in the leading roles and taking on the world as they can, of taking over the board rooms and cracking the toughest of challenges. For the cover story read about “Everyone goes through transformations in their life. From the day we are born, we change, grow and transition physically, mentally, and emotionally. It is through embracing these changes and celebrating them, whether they are joyful or challenging, that we live life to its fullest and make a lasting impact on the people around us. I recently made a career change where I left my company of 15 years, now this wasn’t just a standard employee/employer relationship. I was employee number one of a division that I grew step-by-step that resulted in becoming a top 10 mortgage wholesale lender in the country. With that being said it was a very difficult decision but as each year passed by, I was finding myself not being challenged and I started to wonder if I would have regrets in the future.” -says Laura J. Brandao, a leader making a difference with innovative solutions Optima Office is a 100% woman-owned business founded by Jennifer Barnes in 2018. Prior to founding Optima, Jennifer was the founder and CEO of Pro Back Office from 2011 through 2018. Optima office provides an entire accounting and HR team to businesses in all industries and of all sizes. We can also fill the gaps at any level, from the bookkeeping role to the CFO or HR Director. Our main focus is on providing our clients with strategic advice, financial statements they can rely on and human resource services that keep them out of trouble and their employees happy. Pae (Utoomprurkporn) Natwilai is the Founder of Trik. Trik is a drone mapping and 3D reporting software for structural inspection. Pae is truly a splendid example of an entrepreneur and is all set to catch the top spot of enterprising women of the year! Trik is a drone data analytic software for structural inspection. It works like a google map but for buildings and it works in 3D. Trik use multiple photographs to create a digital 3D model of the structure and allow you to simply store, search and analyze these data seamlessly in 3D. Shalmali Shalmali W.

The Enterprise World, 1985, Henderson Rd, Columbus, Ohio, 43220  Follow Us On: For Editorial Concerns: [email protected] For Sales & Branding Enquiries: [email protected] For Subscription: [email protected] Publisher The Enterprise World Creative Content Editor Shalmali W. Marketing Coordinator Peter J. PR & Marketing Coordinator James H. Business Development Executive Emily Richards Creative Design Head: Sushant K. Social Media Manager Narendra S. Digital Circulation Manager Amanda V. Digital Marketing Executive Prachi K. This list is NOT a ranking. The companies on listed in magazine serve different aspects of the market, making ranking them in any order except revenue impossible and unfair. We try to bring a perfect platform for business organization to showcase their valued products/ services. Copyrights © The Enterprise World | 2019. All Rights Reserved. The images and content included in this magazine should not be copied, transferred or reproduced in any form or by any means, electronics, mechanical, photocopying, recording, otherwise, without proper permission from The Enterprise World. The Enterprise World solely owns all the reprint rights.

Leaders in Spotlight For the cover story read about Back Office from 2011 through 2018. “Everyone goes through transformations in their life. Optima office provides an entire accounting and HR From the day we are born, we change, grow and team to businesses in all industries and of all sizes. transition physically, mentally, and emotionally. It is We can also fill the gaps at any level, from the through embracing these changes and celebrating bookkeeping role to the CFO or HR Director. Our them, whether they are joyful or challenging, that we main focus is on providing our clients with strategic live life to its fullest and make a lasting impact on the advice, financial statements they can rely on and people around us. human resource services that keep them out of trouble and their employees happy. I recently made a career change where I left my company of 15 years, now this wasn’t just a standard Pae (Utoomprurkporn) Natwilai is the Founder of employee/employer relationship. I was employee Trik. Trik is a drone mapping and 3D reporting number one of a division that I grew step-by-step that software for structural inspection. Pae is truly a resulted in becoming a top 10 mortgage wholesale splendid example of an entrepreneur and is all set to lender in the country. With that being said it was a catch the top spot of enterprising women of the year! very difficult decision but as each year passed by, I was finding myself not being challenged and I started Trik is a drone data analytic software for structural to wonder if I would have regrets in the future.” inspection. It works like a google map but for buildings and it works in 3D. Trik use multiple -says Laura J. Brandao, a leader making a difference photographs to create a digital 3D model of the with innovative solutions structure and allow you to simply store, search and analyze these data seamlessly in 3D. Optima Office is a 100% woman-owned business founded by Jennifer Barnes in 2018. Prior to founding Optima, Jennifer was the founder and CEO of Pro

12. Laura J. Brandao

22. C O N T E N CT OS N T E N T S Jennifer Barnes 32. Pae (Utoomprurkporn) Natwilai 28. Data Protection, Data Threats And Vulnerabilities ARTICLE 38. Are OTT platforms turning into garbage cans, providing a way for not-so-good content?

Laura COVER STORY Brandao Making a Difference with Innovative Solutions 10 M A Y 2 0 2 2

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COVER STORY Making a Difference with E Innovative Solutions 12 M A Y 2 0 2 2 Everyone goes through transformations in their life. From the day we are born, we change, grow and transition physically, mentally, and emotionally. It is through embracing these changes and celebrating them, whether they are joyful or challenging, that we live life to its fullest and make a lasting impact on the people around us. I recently made a career change where I left my company of 15 years, now this wasn't just a standard employee/employer relationship. I was employee number one of a division that I grew step-by-step that resulted in becoming a top 10 mortgage wholesale lender in the country. With that being said it was a very difficult decision but as each year passed by, I was finding myself not being challenged and I started to wonder if I would have regrets in the future. When we are young children, we are told that the world is ours to discover and make our own. It is a familiar parental refrain and one that is, at its core, true. As we get older, however, there begin to be restrictions placed on our freedom to choose and to move through the world. When a child is told that conforming or staying quiet is the best way to avoid obstacles and conflict, it can leave lasting and damaging impressions on a young mind and set them up for a lifetime of looking back at what they did not attempt or accomplish due to a lack of confidence. It is those regrets that are the most painful of all.

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COVER STORY Living life without regret means taking everyone to live their lives in control, instead of worrying about the each challenge as a learning experience recognition of the true gift we are things we cannot. This means that we and giving yourself permission to go given at every sunrise and by each are living in the moment and genuinely for it, no matter what the outcome sunset. We should be able to review appreciating what life can be when we might be. You may not succeed, but each day with gratitude and no regret refuse to manufacture our own regrets there is as much value in failure as at having left something undone. and, instead, embrace the joy and there is in winning. It is what you chaos that make up a human life. choose to do with the failure that gives Life does not happen to us; it happens you the courage to try again. for us. We may have to weather storms “There is no passion to be found and pivot quickly to avoid the playing small, in settling for a life that If I could give one piece of advice occasional catastrophe. Even if we do is less than the one you are capable of about what I have learned in my life, it not immediately understand the living.” Nelson Mandela is to wake up each morning with the consequences or lessons of any given realization that nothing is guaranteed, situation, recognize the value in them Life without regret is something to including another morning. I want and refocus on the things we can strive for. So is living life with passion. 14 M A Y 2 0 2 2

I discovered this a few years ago when I The results of one situation led me on a stress I felt about this upcoming event was intense. About two weeks before, I least expected it. I went through a journey of self-realization and the even tried to back out of the commitment, but the promoter insisted profound metamorphosis that changed discovery that my passion and the that I follow through. the way I looked at life, at myself and at calling I felt I needed to heed was the I moderated the panel discussion. It was a huge challenge! I was nervous the way I wanted to move forward. one that meant I would dedicate myself and anxious and felt all the normal range of fears that people feel when to serving the underserved and be their they are asked to put themselves in I had always known that I was someone proxy, their voice until society was front of others with the spotlight turned who worked hard and that I was a good ready and willing to hear them on. person with solid values and an ability to recognize them as they deserve. have a successful career. What I needed What happened next, made such a powerful impact on me that all the was to understand of what that meant in I made this discovery about myself stress leading up to it seemed to melt away into insignificance. I stepped off terms of how I was able to impact the four years ago. I had been asked to that stage and was surrounded by women from the audience, all wanting world and the people around me and I moderate a panel discussion at a to speak to me. began to recognize the true meaning of conference. Up to that point, I had Most of them told me that they had never seen a female mortgage the gifts I had been given. never been on a stage before and the executive on stage before. They indicated it had been an empowering, impactful, and inspiring experience for them. At that moment, something clicked on in my mind. I came to the realization that I could use my voice to speak for and encourage other women in our industry to step outside their comfort zone and ask for the recognition and rewards they so richly deserve for the amazing work they do. Since that event, I have seen the number of women in leadership positions increase by 25% and women speaking from stages at industry events nearly double. It has been awe- inspiring and has made me even more determined to share my voice to continue working toward having those numbers increase. Another result of my self-discovery after moderating the panel, was my recognition of my “why”. Your why is your reason for doing what you do. Everyone has a unique and personal www.theenterpriseworld.com 15

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COVER STORY why and it isn't always something they When I was a young mother starting When I got up on that stage, I had to be distinguish right away. It may take years my career in the mortgage industry, vulnerable in front of a large audience. or a special set of circumstances for a one of the first lessons I learned was In accepting that, I realized that people person to find their reason for doing that we are all the same in the ways were interested in what I had to say what they feel passionately about. that truly matter. Whatever titles or and that my opinions and ideas were accolades we collect as we move not only worthy of hearing but also My why is my impact on the world. through our life and career, we all respected. When I began my career, everything experience the same emotions and was centered on my young family. must overcome challenges that arise. When I stepped outside of my comfort Although I am still focused on that They may be different circumstances zone, I discovered myself and that was aspect of my life, a bigger picture has for each of us, but the fundamental not what I had expected. I began to filled the frame of my life, my work, core of our experiences is the same. understand that the knowledge and and my reason for the things I do every experience I had gathered over all the day in all settings. What I learned from what happened at years of rewarding work in the that speaking event all those years ago, mortgage industry was not only One of my most fervent beliefs is that is that if I let fear dictate how I live my valuable to others but was showing me each person has the capacity to make an life and share my gifts, I will be doing the way in which I could have a lasting impact on the world. To do that, we everyone in my life, including myself, impact on the lives of others. need to recognize and accept our gifts a grave disservice. I firmly believe that and turn them outward to share with the each of us is here for a specific reason I began to undertake the mission that I people around us. and to make a difference in the world continue today. To support and every single day! encourage young women coming into I want people to understand that none of the industry and show them that they us were born with limitations on what “True self-discovery begins where your are worthy of being heard because their we can do and how we can improve the comfort zone ends.” – Adam Braun gifts and talents are needed and world we all share. I would implore appreciated. I want them to know that them to realize that they have the right My husband and I are high school every moment is an opportunity to and, yes, obligation, to share their voice sweethearts. We got engaged when we positively affect the world and those with others and, in doing that, leave a were young and were parents at 19. around them. lasting and positive legacy that This was the event that profoundly continues to benefit the community after changed my whole life. Leaving your comfort zone is difficult, they are gone. can be stressful, and painful. Making We were young and needed money to that step takes courage and a This is not an easy thing to accomplish. raise our family, so I took a job in the commitment to accepting the outcome Overcoming fear and the challenge of mortgage industry out of need rather should it be good or bad and learning gaining enough confidence to make than a true career decision. However, I from the experience. Self-reflection yourself vulnerable to criticism or hurt arrived in this business, I have made it and a willingness to make yourself is difficult but necessary. It allows you my own having enjoyed a lengthy and vulnerable can elicit a positive to achieve the goal of discovering and successful career. I worked hard and response from those around you if you acting on your why. It takes discipline climbed the corporate ladder to where I trust them enough to try. and hard work, but the result is find myself today. rewarding for the giver and even more Life is often so consumed with rushing beneficial to those who are on the What you might find surprising is that, around and worrying about things we receiving end of the gifts being offered. until that event four years ago, in the cannot control, not allowing ourselves back of my mind, I always saw myself to be present in the moment, that our My passion and my why are two of the as that pregnant 19-year-old girl, true selves can get lost in all the noise. things that have a profound impact on uncertain and lacking in the confidence I would advise people to take the time everything I do. From the way I answer to truly be myself. I second guessed to get comfortable with themselves and the phone when it rings, to always myself regularly and needed validation make a concerted effort to understand rooting for the underdog from the from others to feel that my ideas had what makes them happy. Take a bike bottom of my heart, my why is on my merit and that my voice was deserving ride or a quiet walk. Spend a little time mind in my every waking hour. of an audience. doing something that quiets your mind www.theenterpriseworld.com 17

COVER STORY and clears your head. All the answers lives instead of learning and then taking years into the future. I want to hear are inside, but it is only in the moments control of their own narrative, they do about their future life from different of stillness that one can really listen not understand the nature and reason for perspectives, both personal and and discover them. the gifts they have been given. We were professional. Being able to have that all born to share our gifts with the vision and flesh it out through a When you have that moment of world, and it is in that sharing that we conscious thought process helps discovery (and you will), you are in the find our purpose and our flow state. cement those goals and clarify them. flow zone. Everything will click into place, and it will all make sense. You “Without goals, and plans to reach I update my own personal goals will see how the decisions you have them, you are like a ship that has set sail every year. It is important to monitor made to get where you are were with no destination.” — Fitzhugh and refine goals, so they are not connected and there will be a sense of Dodson merely reactive, putting my dreams joy and peace in your heart and mind. into someone else's hands. Sharing This state will extend across One of the practices I like to commit to your goals with others is a fantastic everything in your life whether it be at is to plan out goals at least 5 years into way to make them more concrete and work or at home. The pieces of your the future. I believe that setting and then make yourself believe you have a life will fall into a comfortable and thinking carefully about goals (whether personal stake in achieving them. Be recognizable pattern. personal, professional or both) is critical proud of your goals and send them to growth and moving forward toward out into the world for feedback and I do not know if everyone is able to success. scrutiny. It is a wonderful exercise in have this moment of revelation. So building confidence and moving many are reactive to the events in their I do an exercise with my team wherein I forward. ask them to envision their lives five 18 M A Y 2 0 2 2

There are people who hesitate to set “The only things I goals for themselves out of fear. They regret, and the only are afraid of not being able to reach things I'll ever regret them and the path of least resistance is are things I didn't do. to simply not set expectations for themselves. This is a sure-fire path to In the end, that's stagnation and frustration. what we mourn. The paths we didn't take. There will be opportunities that arise The people we didn't every single day. One of the best ways to capitalize on them is to be open to touch.” – Scott making the attempt and having goals is Spencer an excellent way of recognizing them when they appear. www.theenterpriseworld.com 19 If you have a goal that you are working toward and something rises up in your path that may align with it, you are far more likely to step up to investigate it than if you are merely reacting to it. When you can look at an opportunity from the perspective of how it will further your chances of succeeding at achieving a set goal, you are taking responsibility for your own future. Knowing what you want is another way of setting a clear goal. We all have desires, wishes, and dreams. When those goals are identified clearly in your own mind, it becomes easier to reach them. Opening your heart and your mind to all the possibilities and permutations of those dreams means you are willing to risk more to reach them. That also means that you will be more open to trying new things, meeting new people, and finding it easier to pivot when required to be successful. Maintaining a positive mindset and a willingness to take chances is vital to figuring out what it is you want from life and reaching out to grasp it. This ties back into the flow zone I mentioned earlier. When you have identified your dreams, you will know you have succeeded when the pieces fall into place, and you feel that positive energy flowing back to you in the form of feeling fulfilled.

COVER STORY Envisioning a destination in your mind assistance or encouragement to been given these opportunities and I is another way of setting a goal for someone who is struggling to rise, you want to encourage others to seek and success. When we plan a vacation, we are creating another part of your own find their own calling and passions in book the tickets with a specific legacy. whatever profession they choose. stopping place in mind. We may need to change planes or navigate our way Legacy is found in moments we I have always felt a need to leave this around a traffic jam on a freeway, but shared, the decisions we made, and the industry better than I found it and have we eventually will get where we want actions we have taken which shape not a lasting and positive impact on those to be by setting the ending place and only our own lives but also impact the within it, including the clientele we working toward arriving safely. Having lives of those around us. Leadership is serve. One of the things of which I am a plan and recognizing that there may not an innate quality, but one learned most proud is having worked to be roadblocks on the way manages our and honed over a lifetime of augment the ranks of women in expectations but also makes it easier to experience with a willingness to share leadership roles. I am proud to offer succeed in the end. Goals should success and failure with others. women my encouragement and support always have a designated end point, so as they work toward filling the seats in they are achievable and measurable not A legacy is a process and not a final the boardrooms of this industry. aimless. destination point. It should be crafted and shared within a lifetime, not just Every person can make a lasting “In the end, our legacy will not be remembered afterward. It is a difference in the world in whatever based on rank or sales but by those continuous process of learning, growth, capacity they choose. My hope is that I who cherish our stories and the impact sharing and teaching that enriches our can encourage everyone to discover of our words.” ― Nathaniel Connors lives and gives the benefit of our their gifts and use them to benefit our experience and wisdom to others who world community in positively We are all put here on Earth for a need it the most. impactful ways. Each of us has a light reason. Not one of us is here within and when they are all shining accidentally. The odds of each unique I started in the mortgage industry when brightly, even the deepest darkness person being created and born are too I was 21 years old. The business found does not stand a chance. Let that be astronomical to be completely random. me; I wasn't seeking it. Over the course your legacy to the world. Let your light of my career, I have learned the joy of shine out and share it with everyone Even with that in mind, sometimes we helping others to reach their dreams you meet to encourage them to do so in let ourselves get beaten down by the and working toward the fulfillment of turn. mundanities of life and neglect to my own goals. I feel honored to have recognize how truly special each of us are. Every person has a unique set of qualities and talents that, if realized and used for the common good, would be an unstoppable power that could benefit all of us. It is important to pause sometimes and think about the legacy we want to leave behind when our time on Earth is done. How do you want to be remembered and by whom? We often get so caught up in the whirlwind of daily life, that we forget what a gift just being alive is for each of us. I want you to think of your legacy in a different way. Try to imagine it as a work in progress and not simply an ending. Every time you offer your 20 M A Y 2 0 2 2



Jennifer Barnes,Founder & CEO 22 M A Y 2 0 2 2

All Your Resources at one Place! Establishing a business is no easy feat. It to be going extremely well, until- well- they requires much more than just a good weren't. In year 6, after a couple of years of being business model, capital, business plan, in a bad relationship with my partners, they found etc. At its core, it requires a talented and a way to do a hostile takeover of the company. I indomitable leadership that fuels the company was walked out with security and had everything and runs its products/services in the market taken from me. effectively and progressively. Within three days, however, I started company #2 A lot of things come to mind when the word and within three weeks, I moved across the street entrepreneur pops up. But despite the definitions, from them. 27 of the employees came with me aspiration, and motivation attached to it, it and I ended up prevailing pretty quickly in court becomes a different word when one steps out in by being allowed to compete against the other the market. company I owned. Fast forward 3 and a half years later, Optima is twice the size. It turned out to be In this edition of The Enterprise World, we the best thing that ever happened to me! feature and commend some of the most enterprising women of the year. What are the products or services the company focuses on? In conversation with Jennifer Barnes, Founder, and CEO of Optima Office. Let's Optima provides an entire accounting and HR hear more about the company, her professional team to businesses in all industries and of all journey, and much more! sizes. We can also fill the gaps at any level, from the bookkeeping role to the CFO or HR Director. Tell us about Optima Office, and what inspired Our main focus is on providing our clients with you to start your company? strategic advice, financial statements they can rely on and human resource services that keep them I started Optima in October of 2018 after my ex- out of trouble and their employees happy. partners did a hostile takeover of my first company. I made the mistake of being in a How are your services different from those in situation with my first company where I only the market? owned 45% of the organization. I brought in over 90% of all the revenue and most of the We personalize our services to every client. We employees. always have availability at every level and never squeeze square pegs into round holes. We are also We were the 5th fastest growing company in San one of the only female-run accounting firms Diego our 4th year in business and things seemed around. www.theenterpriseworld.com 23

Please tell us about your team? in the same year was a semi-finalist in EY's Entrepreneur of the year. At Optima, I have been We have 85 employees and are 65% women bestowed with another 22 awards. The latest ones currently. Half of our team are Controller level are: and above and we have some of the most talented professionals in the market. We promote work- ● CEO of the year Winner in Medium life balance and take exceptional care of our Business - Issued by SDBJ team. Retention is our biggest focus and we do everything we can to live by the theme that happy ● Enterprising Women of the year- over $5 staff equals happy clients. million - Issued by Enterprising Tell us about your professional experience? ● San Diego 500 Top Influential People in San Diego -Issued by SDBJ I started my career in the accounting department at Petco after I graduated from the University of ● Top 20 Workplaces 2021- Issued by SD Arizona with a Bachelor's degree in Finance, Union-Tribune Accounting, and Marketing. I moved my way up the ladder quickly and a few years after ● Finalist for Women of the Year - Issued by graduating ended up in a consulting role as a San Diego Magazine Controller for numerous companies and non- profits throughout San Diego. ● Corporate Citizen Award - Issued by SDBJ Learning quickly that I needed to further my education I earned an MBA from San Diego State ● Industry Leader- Celebrating Women - University in 2008 (EMBA 17) and completed the Issued by San Diego Magazine Becker CPA courses in 2011. After consulting for two of our current competitors for almost 5 years, ● Inspirational Women Finalist- Issued by I started my first company and the rest is history. LA Times Please share some of the key achievements of ● Resilience AwardResilience Award - your business journey? Issued by Connected Women of Influence I was placed in the top 40 under 40 business In their 4th year of business, Optima is going to leaders in San Diego County and earned the spot do over $9 million in revenue, up from 6.3 in the SDBJ's Women who Mean Business for 5 million in year 3. years in a row. I was featured in the woman of the year for San Diego Magazine for the past two Any client experience you would like to years in a row, a finalist for CEO of the year in highlight? 2017 as well as being named the 2017 Young Entrepreneur of the year for the San Diego We have a bunch of amazing testimonials on our Chamber of Commerce. website. We currently serve well over 200 companies and are growing. I was also awarded the most influential leader in 2016 by the Connected Women of Influence and What is your favorite quote? Happy Staff=Happy Clients. 24 M A Y 2 0 2 2







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DATA PROTECTION, DATA THREATS AND VULNERABILITIES Everything You Need to Know www.theenterpriseworld.com 29

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When you talk about data security, data threat is cause the unauthorized access by cybercriminals. These anything that can potentially cause danger to errors can occur due to faulty in-house programming, or the information in your systems. These threats when hackers find a loophole. could be anything from an intruder network through a port on the firewall, to a process addressing data in a way that Data Leakage- violates the security policy of a company, to a tornado wiping out a facility, or even an employee making an Data leakage is when there is an unauthorized electronic or unintentional mistake which could expose some of the the physical transmission of data or information from a confidential information or destroy a file's integrity. company to some other external destination. It is important for every business to understand the risks if Non-Technical Data Threats- their data is breached. One of the most important steps in data security is to identify the potential threats to the One thing to keep in mind is that data security is not just an system, classify them by a category, and then evaluate that electronic issue. Some non-technical threats can affect your damage potential to the company. Following are the ways business too. Some of the non-technical data threats are- how common data threats can affect your business. Physical- Technical Data Threats- Physical factors like theft, tampering, snooping, sabotage, Hacking- vandalism, local device access or an assault can negatively affect your business as it can lead to loss of your data and Today, hacking is worth a multi-billion-dollar industry for information. the cybercriminals. Hacking has been providing opportunities to extract the data for political and monetary Environmental- gains. In a broader view, hacking is an unethical and unauthorized user who gains access to a computer or a Dire environmental factors like undeniable natural events of network. There are many ways through which the hackers tornado, power losses, fire, and floods can pose danger to gain access to networks or computers, some of which are as the organization and infrastructure where the data is intricate as altering the systems security. Others are simple located. and straightforward, like guessing the users' passwords or installing a keylogger. Insider Threat- Cracking- Another way the non-technical factors can pose as a threat to your business is when there is insider threat. Your Cracking is a reverse engineering for software, passwords employees, contractors, or even partners can commit a or even encryption. This could lead to the unauthorized fraud or theft of the intellectual property. access to a company's sensitive information. Social Media- Malware- Often employees can fall prey to some scams on the Malicious software, or also called as the malware is a internet and thus reveal sensitive information which is not software that disrupts some of the important computer intended for the public knowledge. operations and gathers sensitive information or even gains an access to a computer system through which the data and Improper Disposal- information is then compromised. To keep a computer safe from this kind of data breaching, antivirus software and Dumpster diving or the improper disposal of sensitive data firewalls are installed. Viruses, worms, spyware, can cause improper disclosures and leak some of your ransomware, keyloggers and backdoors are some of the sensitive information. To avoid this, you need to have examples of malware. internal procedures when disposing of the sensitive documents. Errors- With heaps of data being produced every passing day, it is Some of the most common errors like system just as important to save the data properly. Leaking even a misconfigurations or some other programming errors can small amount of data can lead to larger repercussions and can cause great losses to your company. www.theenterpriseworld.com 31

Founder, Trik 32 M A Y 2 0 2 2

NPatwaeilai Revolutionizing the Third Dimension! Entrepreneurs are no doubt the leaders of today, the inspiration of tomorrow, but most importantly they are the key to the future. It is because of their innovation and class apart thinking, that companies offer exemplary and unique products/services that alleviate life and the technology as a whole. We came across another visionary, entrepreneur, and leader. Pae (Utoomprurkporn) Natwilai is the founder of Trik. Trik is a drone mapping and 3D reporting software for structural inspection. Pae is truly a splendid example of an entrepreneur and is all set to catch the top spot of enterprising women of the year! Let's get to know more about Trik, its services, and Pae's professional journey. All along the lines of some interesting conversation in this Enterprise World's exclusive interview. Brief us about the company, what inspired you to start the company? Trik is a drone data analytic software for structural inspection. It works like a google map but for buildings and it works in 3D. We use multiple photographs to create a digital 3D model of the www.theenterpriseworld.com 33

structure and allow you to simply our offer is also that you can then Please brief us about your store, search and analyze these data use these 3D models as a folder professional experience. seamlessly in 3D. system to store information and track change over time in 3D. I'm a Mechanical Engineer by When I was working as an trade. I used to work as an inspection and maintenance You can simply click anywhere on inspection and maintenance engineer, the main pain point is the 3D model to search for photos engineer in the Oil and Gas being able to store and search for that you want. For example, if you industry before I decided to expand relevant information about the area use a drone for a small 8-story my knowledge to study Innovation I'm working on. I worked in an oil building inspection, you may end design and create my startup as a and gas industry where the site is in up with over 2,000 photos of spin-out of my masters degree. the middle of the ocean with a similar-looking windows and limited internet connection. facades. What are the key achievements of your business journey? You need to properly plan It's very hard to trace back where everything before you take a each photo came from because the Since I started my business, we helicopter to the site. This means I GPS that is embedded in the photos have been selected for many need to search through decades of is not accurate enough to tell the awards and were featured in much photos and reports to get the best difference between pictures taken international news. I was selected understanding of the area to plan from the 3rd floor and 4th floor. as one of the Forbes 30 under 30 what I need when I'm there. With Trik, you can simply click on (2018), as well as one of the Top Because all the information is the 3D model to see every photo of 100 BAME leaders influencing the stored in a folder system, it is very the window you are interested in. tech sector, (Financial Times, difficult to find photos of the nearby 2019), Top 100 Asian stars in UK area, and find which section of the We also have an AI algorithm that tech list (Asian in Tech, 2021) monthly reports related to the area can automatically detect any you are interested in. change in 3D, making it much We were interviewed on the BBC easier to compare what you built Business live morning news, If the actual structures in the world with the design, compare the Bloomsburg, the Financial Times, are in 3D, why can't we store progress on of your construction Huffington post as well as many digital information about these site each day, as well as track other national and international structures in 3D as well? With my deuteriations of the structure over media. We were also selected as frustration (and also many of my time in 3D. one of the Top 10 most innovative colleague's), I decided to create that aviation and aerospace solution technology myself. Please tell us about your team. providers by Insight success, 2018 What are the products or services We have a team of 7 incredible What is your favorite quote? the company focuses on? How people with experiences ranging are your services different from from an expert in Drone, Real-time Shoot for the moon. Even if you those in the market? 3D mapping, Computer vision, AI, miss, you will land among the stars. system architecture, and UX/UI Not only that you can create a designer to technical support. digital 3D model from drone pictures, but the key difference of 34 M A Y 2 0 2 2

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Are OTT platforms turn providing a way for n 38 M A Y 2 0 2 2

ning into garbage cans, not-so-good content? www.theenterpriseworld.com 39

Last year when we all got locked in the home, we all legs, people’s hunger for good content went on increasing were in a continuous quest for some good and they shifted to OTT platforms. When we get hungry, we entertainment to pass the crucial time. To have might think of having anything eatable. And as the audience some good time without stepping out, people preferred says, content creators and OTT platforms served them watching content like movies and shows on their mobile anything that just consumed data but failed to make their phones, laptops, and TV screens. As the lockdown stretched moments. 40 M A Y 2 0 2 2

The closed theater doors inspired people in the regional film industries like Tollywood are the main areas entertainment business to think of new platforms to present where films get produced. It is said that the production their ready content. In the last few years, OTT platforms houses having a strong network in the industry, publish (Over the Top platforms), started taking place of DTH due their content on popular streaming apps regardless of to their large library and freedom to access it at any time content quality. When we talked with some young film and most importantly at an affordable cost. People in the enthusiasts, they said, some Hindi web shows are getting entertainment business took the opportunity created by popular just because of the trending web series wave, if the lockdown, presented their content on OTT’s with win-win same shows get released as a film franchise, they will face deals, and tried to save their business. People say some huge losses. movies or shows are so pathetic on OTTs that if they were released in theaters, there might be a hard-hitting silence at Entertainment is a huge business, more than 9 million box offices. people in India earn their bread and butter by working hard to entertain people. The pandemic closed theaters and In India, the mainstream film industry is called Bollywood, stopped the production of content making all these people jobless. In this context, if projects get released on OTT platforms, it can help all those workers financially and morally too. The harder getting business equations in the film industry are unfortunately forcing production houses to ignore the content quality and think of profits only. But as we know, content is king! OTT’s productions called Originals are ahead in the content race as they work on analysis, keep an eye on viewers changing mindsets, etc. Are OTT platforms turning into garbage cans? Are OTT platforms turning into the trash cans providing a way for the content that can’t mark its good presence on the box office? This question has many answers as an audience have different taste of the content. OTT Platforms in India, there is no such classification as masses and classes as masses turn into classes if they got served with good content and in a celebration mood, classes turn out into masses and enjoy their life at fullest. A real question that arises here is, if originals from these OTTs have better content quality, why do they publish not- so-good content from different production houses? Don’t they care about their brand identity? If we dig deeper, the marketing strategies for Originals are much advanced and innovative than the partnered content, ensuring that the platform will remain in talks and crack major profitable deals with bigger production houses for their not-so-good content. In our previous article on OTT platforms, Online entertainment platforms, a new king in the entertainment business. readout how OTT businesses took over traditional film businesses and how! www.theenterpriseworld.com 41