Recently, industry leaders have been focusing on product development and innovation to enhance their offerings, thereby improving industry dynamics. For instance, in September 2021, tech giant Amazon announced the addition of offline voice recognition to its Alexa devices. The new features enabled the firm's customers in the US to opt to have all their voice commands processed on their Alexa devices. This prevented the audio clips from being uploaded to the cloud and were automatically deleted after being processed by the device.
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