VURTCH BRAND GUIDE

02 Who We Are Vurtch is a boutique interior décor firm specializing in the manufacturing and marketing of high-quality interior décor in local and international markets. Our expertise range from home décor to accent décor pieces. We aim at providing quality services with a special focus on design and individuality that are not currently offered by Finnish based companies.

03 ...Who We Are Our mission is to link creativity and innovation to create a culture of warmth, sophistication, and aesthetic satisfaction. We are a registered business governed by Registrar General and Ghana law with its head office based in Accra, Ghana. We combine extraordinary talent and global experiences to create a timeless, distinctive piece with superb quality for each of our clients.

PROMOTING THE CREATE DECENT Our Story GHANAIAN BUSINESS AND PRODUCTS BEYOND EMPLOYMENT As a company we THE BOARDERS OF OPPORTUNITIES IN do not only pride THE COUNTRY THE VOLTA REGION. ourselves in the quality of products INSPIRE LOCAL CRAFTSMEN we offer, but also in the impact, 04we have on the community

05 BRANDING OUR LOOK AND FEEL

Brand Archetype 06 - Royal Brand A brand with unwavering confidence whose audience admires her impeccable taste and big thinking and looks to her as the standard of excellence they aspire to.

07 Our Voice and Vibe Noble Sophisticated Elite HighlyStructured Prestigious Confident Refined Affluent

08 Our Client's taste Feelings: Worthy, Prominent, Persuasive Mood: Class-based, Dignified, Prestige Lifestyle: Impressive, Top Of Food Chain, Financial Titan

09 Some Royal Brands The Four Seasons American Express British Airways Mercedes-Benz Louis Vuitton Microsoft Rolex

Proposed 10 Font We are not sure the name of this font but we would love a logo option in this font. We are also opened to other fonts you will like to propose based on your understanding of our brand.

Brand colours We would like to go for natural colors; golden brown, nude, etc. We wish to emphasize that, we 11 are open to other brand colors you wish to propose.

SAMPLE PRODUCTS

GAZER WALL DECOR 13 PIECE BLOOM MIRRORS MELA WALL WALL DECOR PIECE

THE AUDI-WOOD SOFA 14

ASEYE CHAIR 15 LAYLA MINI SOFA

THE LINNAN BAMBOO BED 16

THE NOUNA BED-SIDE FOUNTAIN 17

Website www.vurtch.com Phone number +233 275 014 070 Email [email protected]