PUMP IT UP MAGAZINE | June 2016

P umpitup2NE1 CHINA-SOUTHKOREA MUSIC JAPAN BUSINESS HONGKONG-TAIWAN TIPSSApSeIAcial MERCHANDISING*TopArtists CINEMA*TopLabels*TopDjs ThemostanticipatedAsianmoviesHUMAReNaITdARmIAoNreSaOtRhGttpA:N//IwSAwTwIO.NcaSnAnNeDsgAuWideA.RcEoNmE/SfSe-stiWvaOl/#RDRPW9FIL8DVCLIFBEqFhUjONoDh-dWbW.99F

02PAGEJUNE2016 PUMPITUPMAG WWW.PUMPITUPMAGAZINE.COM WWW.FACEBOOK.COM/PUMPITUPMAGAZINE WWW.TWITTER.COM/PUMPITUPMAG SCANTHEQRCODE TOREADTHEFREEDIGITALEDITIONOF PUMPITUPMAGAZINEHELLOREADERS,WEAREPROUDTOBEGINOURSERIESOFWHAT'SGOINGONINKEYMUSICANDCULTURECENTRESAROUNDTHEWORLD.WEAREDELIGHTEDTOBEGINWITHTHEFASTESTGROWING MARKET IN THE WORLD FORCONSUMER SPENDING, CHINA, TAIWAN,HONG-KONG,SOUTHKOREA,ANDJAPAN.ONTHISCOVER,SOUTHKOREANGIRLBANDSENSATION 2NE1,ONE OF THE MOSTSUCCESSFULKPOPGIRLBAND!ORIGINALLY4MEMBERS,CL,DARA,BOMANDMINZYWHOREVEALEDTHATSHEWILLBEPURSUINGASOLOCAREERAFTERLEAVINGDARA,CLANDPARKBOM,MAKINGTHE2NE1BANDATRIO...ENJOY,ANDPLEASELETUSKNOWWHATYOUTHINKORIFYOUHAVEANYOTHERQUESTIONSORPOINTSTORAISE,PLEASEEMAILUS.THANKYOU. ANISSABOUDJAOU FOUNDER|CREATIVEDIRECTOR GRAPHICDESIGN:WWW.EDITIONS-LA.COM

03PAGE12 MUSICMARKET INCHINA15 04 18TOP5 TOPFEMALE MERCHNDISING ASIANDJS TIPS FORMUSICIANS16 TOP LABELS 20Ourselectionofthemost 21WorldWildlifeFund- anticipatedAsianMovies Theleadingorganization in2016 inwildlifeconservation andendangeredspecies. Learnhowyoucanhelp

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05PAGEJUNE2016 S P E C IA L A S IA 2NE1ISASOUTHKOREANGIRLGROUPFORMEDBYYGENTERTAINMENTIN2009.THEGROUPCURRENTLYCONSISTSOFCL,BOM,ANDDARA.THEFOURTHANDTHEYOUNGESTMEMBER,MINZY,OFFICIALLYLEFTTHEGROUPONAPRIL5,2016. 2NE1WASFIRSTMENTIONEDBYSOUTHKOREANPRESSINLATE2004.BOTHSPICA'SBOHYUNGANDFIESTAR'SLINZYWERETRAINEESALONGSIDETHE2NE1MEMBERS.HOWEVER,THEYWEREELIMINATEDBEFOREDEBUTYGENTERTAINMENTFORMALLYANNOUNCEDINEARLY2009THATTHEGROUPWOULDCONSISTOFFOURMEMBERSANDDEBUTSOMETIMEIN MAYOFTHATYEAR.THECOMPANYSTATEDTHATTHEGROUPHADTRAINEDFORFOURYEARS,ANDTHATTHEIRDEBUT ALBUMWOULDCONTAINSONGSPRODUCEDBY1TYM'SLEADERTEDDYPARK.THEGROUP'SNAMEWASINITIALLYANNOUNCEDAS\"21,\"HOWEVER,DUETOTHEDISCOVERYOFASINGERWITHTHESAMENAME,THEGROUPWASQUICKLY RENAMED\"2NE1\".THENAME,PRONOUNCEDINKOREANTOAPPROXIMATEENGLISHAS\"TOANYONE\"ORUS\"TWENTY ONE\",COMBINESTHEPHRASES\"21STCENTURY\"AND\"NEWEVOLUTION\".FIRSTAPPEARINGIN\"LOLLIPOP\",ACOMMERCIALCAMPAIGNWITHBIGBANGFORLGELECTRONICS,2NE1'SDEBUTSINGLE \"FIRE\"WASRELEASEDONMAY6,2009.SINCETHEN,THEGROUPHASRELEASEDTWOEPONYMOUSEXTENDEDPLAYS, 2NE12009AND2NE12011,ANDTWOSTUDIOALBUMS,TOANYONEANDCRUSH.THEIRFIRSTEPSPAWNEDTHE NUMBERONESINGLE\"IDON'TCARE\",WHICHWONTHEMTHE\"SONGOFTHEYEAR\"AWARDATTHE2009MNETASIAN MUSICAWARDS.THEIRFOLLOWUPSINGLES,SUCHAS\"GOAWAY\",\"LONELY\"AND\"IAMTHEBEST\"WERESIMILARLY SUCCESSFUL,WITH\"IAMTHEBEST\"WINNING2NE1THEIRSECOND\"SONGOFTHEYEAR\"AWARDIN2011. 2NE1OFFICIALLYDEBUTEDINJAPANINSEPTEMBER2011WITHAJAPANESEVERSIONOFTHEIRSECONDEXTENDEDPLAYTITLEDNOLZA.SINCETHEN,THEGROUPHASRELEASEDONESTUDIOALBUM,COLLECTION,ANDTWOPHYSICALSINGLES INJAPAN.IN2012,THENEWYORKTIMESNAMED2NE1'SPERFORMANCEATTHEPRUDENTIALCENTERINNEWJERSEYAS ONEOFTHE\"BESTCONCERTSOF2012\".2INOCTOBER2012,ZACKGREENBURGOFFORBESMAGAZINENOTEDTHAT 2NE1HASSOLD27MILLIONDIGITALDOWNLOADS. 2015SAWTHEMEMBERSEXPLOREVENTURESOUTSIDEOFTHEGROUP.DARA,FROMTHEBEGINNINGOF2015, REESTABLISHEDHERACTINGCAREERTHROUGHOUTTHEYEARTHROUGHWEBDRAMA'SSUCHAS\"DR.IAN\",THEHIGHLY SUCCESSFUL\"WEBROKEUP\",ANDSTARREDINTHEROMANTICCOMEDY\"MISSINGYOU\"ALONGSIDEGOONGSTARKIM JEONGHOON.BEINGTHEDANCEROFTHEGROUP,MINZYOPENEDADANCESCHOOLBYTHENAMEOF'MILLENNIUM DANCEACADEMY'DURINGTHEPROMOTIONALQUIET.71CLFURTHEREMBARKEDONHERSOLOCAREERASPIRATIONS INAMERICAANDRELEASED\"HELLOBI+CHES\"ONNOVEMBER21ASATEASERFORHERLATERTOBERELEASEDEP ENTITLED\"LIFTED\".THEDATEFORTHEMINIALBUMHASNOTBEENANNOUNCED. THEGROUP'SONLYACTIVITYIN2015WASASURPRISEPERFORMANCEATTHE2015MNETASIANMUSICAWARDSIN HONGKONG.AFTERCL'SPERFORMANCEOFHERSOLOSINGLES\"THEBADDESTFEMALE\"ANDTHENEWLYRELEASED \"HELLOBI+CHES\",ALLMEMBERSREUNITEDTOPERFORMTHEIRHITSONGS\"FIRE\"AND\"IAMTHEBEST\".72THE PERFORMANCEISNOWTHEMOSTVIEWEDMAMAPERFORMANCEBYAGIRLGROUP.THESURPRISEMAMAAPPEARANCE WASAPPLAUDEDANDASARESULT,WASLISTEDASONEOFTHEBESTPERFORMANCESOF2015BYFUSE. DESPITENOTHAVINGMADEACOMEBACK,2NE1NONETHELESSWASTHE16THMOSTREBLOGGEDKPOPGROUPON TUMBLRFOR2015.74ADDITIONALLY,BOTH2NE1ANDCLWEREGIVENANODBYSPOTIFYINTHEIR'YEARINMUSIC' TWITTERCAMPAIGNFOREACHACHIEVINGOVERONEMILLIONLISTENERSBYBEINGPLAYEDA'STAGGERING'165YEARSWORTHWHENCOMBINED.THEYALSOWONCHINA'S'2016KOREAFIRSTBRANDGRANDPRIZE'AWARDFORTOP10MOST ANTICIPATEDKSTARSOF2016.ONAPRIL5,2016,YGENTERTAINMENTCONFIRMEDTHATMINZYWASOFFICIALLYLEAVINGTHEGROUP.2NE1'SCONTRACT EXPIREDONMAY5,ANDMINZYWASTHEONLYMEMBERWHODIDNOTRESIGN.THEREMAININGTHREEAREEXPECTED TOMAKEACOMEBACKTHIS2016SUMMER.PUMPITUPMAGAZINE

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08PAGE JUNE2016 S P E C IA L A S IA AMODERNWOMANCRACKSANOTHERGLASSCEILINGINASIA.BRENDAFOUNG,AYOUNGLADYWHOGRADUATEDFROMTHEROUGHANDTUMBLECORPORATEWORLDHASEMERGEDASHEADOFONEOF ASIA'SHOTTESTDIGITALMUSICSERVICES.PUMPITUPMAGAZINE

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13PAGE JUNE2016 S P E C IA L A S IAJAYCHOU CHRISLEE LUHANBECAUSETHEDIGITALALBUMINSOMEPLATFORMSSELL3USDPERABLUM,ANDTHEPRICEINSOMEPLATFORMSIS0.7USD,SOITISNOPOINTTOCALCULATEBYTHEAMOUNTOFALBUM.INORDERTOFACILITATETHECALCULATION,WEAREINTHESTATISTICSOFDIGITALMUSICSALESARECALCULATEDINACCORDANCEWITHTHESALESAMOUNT.THESESALESHAVEBEENVERYAMAZING,ANDTHISISJUSTTHEFIRSTYEAR'SSITUATIONOFTHENEWPOLICYPUSHED.YOUKNOW,TWOYEARSAGO,THEAMOUNTOFCHINESEDIGITALMUSICSALESWASALMOSTZERO.NOWYOU CANIMAGINE,HOW ISTHEFUTUREOFCHINESEMUSICMARKET?CHINESEDIGITALMUSICBIZWILLGETABIGOUTBREAKIN510YEARS.DEFINITELY!COMPAREWITHTHEAMAZINGCHINSEDIGITALMUSICMARKET,THEPHYSICALRECORDMARKETISSTILLINARECESSION.OFCOURSE,THISISTHEGLOBALPROBLEM,NOTJUSTCHINA.LASTYEAR,THEHIGHEST RECORD OF TRADITIONAL PHYSICAL RECORD BELONGED TO ADELE, 150,000COPIES,GENUINE!THISFIGUREISQUITEGOOD.WITHREGARDTOLIVEPERFORMANCE,CHINA'SMARKETISGROWINGSTEADILY.BASICALLY,WESTERNARTISTSSUCHASTAYLORSWIFT,KATYPERRY,LINKINPARKDOWELLINCHINACONCERTCIRCUIT.ALLTICKETSAREALLSOLDOUT.KOREA'STOPARTISTEXO,BIGBANGINCHINESESEVERALCITIES,CRAZYCHINESEFANSMADEITWASVERYHARDTOBUYACONCERTTICKET.LOCALARTISTS'PERFORMANCEALSOINCREASEDSTEADILY,ASWELLASINDIEARTISTSHAVEGROWEDPARTICULARLYFAST.COMPAREWITHOTHERASIANMARKETS，KOREA'SMARKETHAVE CHANGEDFROM PHYSICALTODIGITAL FOR SOMETIMENOW.OVERTHEREITIS90% DIGITALAND 10% PHYSICAL.LIVEPERFORMANCESHAVEBEENINCREASEDINKOREA.JAPAN'SDIGITALANDPHYSICALSTILL50/50.BUTSLOWLYDIGITALMARKETGROWS.CONCERTMARKETHAVEBEENINCREASEDASWELL.FORMUSICINDUSTRY,MUSICSALESISTHEFOUNDATION.WITHAHUGESALES,WILLHAVEMOREFANS,THEREWILLBEABETTERLIVEPERFORMANCESANDMERCHANDISING. IBELIEVETHEINCREDIBLEMUSICSALESWILLHAPPENINCHINASOON,THATMEANSTHECHINESEMUSICMARKETISONTHEEVEOFTHEOUTBREAK! jimiwangPUMPITUPMAGAZINE

THEKATSUYAKU GIRLSDJTEAMKATSUYAKUGIRLSAREANALLFEMALEGROUPTHATCONSISTSOFHONGKONG'SFRESHEST&FINESTDANCERSFROMPOLEDANCING,REGGAE&HIPHOPTO GOGO DANCINGWITH ACROBATICPOLEMOVES&RHYTHM,DJSWITHTHESICKESTBEATS,VJSANDADESIGNTEAM WITH A GREATSENSEOFART&TALENT,WHO AREALLFOCUSEDONTHELOVEOFMUSIC,ARTFORMOFDANCEANDHONG KONG'SEXTRAVAGANTNIGHTLIFE. FOUNDEDBYACTIVE™ EMAIL YAMIACTIVEHK.COM WWW.ACTIVEHK.COMWWW.ALIVENOTDEAD.COM/KATSUYAKUGIRLSPUMPITUPMAGAZINE JUNE2016

TOP SPECIALASIA P umpitup TOPFEMALEDJS THANKSTOTHEIRSKILLSINPRODUCING,MIXINGANDTRACKSELECTION, THISISOURDJSSELECTIONFROMASIA!DJBOMBSHELL(AMYKAO-TAIWAN)PUMPITUPMAGAZINE PUMPITUPMAG PUMPITUPMAGAZINETHEYKNOW HOW TOGETPEOPLEONTHEDANCEFLOOR!

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PAGE17 DISCOVERYDianb.isanenfantterribleoftheseminalBigAppleshowbizscene.Barelyoutofhercradle,shetookherrstpiano,singinganddancinglessons,soonlearningtheartofseductionshootingdiapercommercials.ShethenwentontobravetheworldsofTheater,Cinema,TV and BroadwayShows.Producer,songwriterandco-composerof“Brussels-Paris”(herrstopus),dianb.isacrooner-withaclassyeclecticromanticinternationalrepertoire,withjustatouchofcabaret-whosevoiceisherinstrument.Eachofhersongsisbuiltasamini-scripttoasoundscapeofacousticguitar,inastyleshequaliesas‘introspectiveloungepopthatmakesyoutravel.PUMPITUPMagazine http://www.magsmccarthy.com/ JUNE2016

Top5MerchandisingTipsForMusicians 1.FINANCIALGAIN Notonlycanitbefinanciallylucrativetosellmerchandisedirectlytoyourfans,particularlywhenyoucutoutthe‘middle-man’butitalsohelpsincreaseawarenessandexcitementaroundyourotherproducts.ConsideryourmerchtablehasonlyyourlastEPonitatagig-youmaysellafew.Considertheimpactofhavingawelllaidoutareawithbannersindicatingtheareaandmakingitlookinvitingandattractive -T-shirts,badges,bags,pensandhopefullysomeothercreativeitems.Itwilldrawacrowdtojusthavealookatwhatthereis...and nothingdrawsacrowdlikeacrowd!Thepresentationofyourmerchmatters.Sothinkclearlyabouthowyoulayoutwhatyouhavegot-makeiteasytosee,withpricesclearlylabelledandevenanobviousdirectionforpeopletowalkinsoyougetaflowofcustomerspastthe merchratherthanamessofpeoplewhichcanputoffpeopletryingtogettothetablefrombehind.Youareasmallbusiness-solearnsomesalestechniquesfromallthethousandsofcompaniestryingtosellthingstoyoueveryday!Productplacement-havesomeofyour itemsonstageorwearthemaroundthevenue-getyourvolunteerswhoaremanningthestandorotherwisehelpingyoutowearyour t-shirtsetctohelpsowtheseedinpeople’smindsthattheylookgood,thattheyareavailableandthatotherpeoplearealreadywearing them(sotheyshouldn’tgetleftout/behind!)Havingagoodrangeofitemsdrivesupsalesoftheotheritems.Sowhatotheritemscould yousell?WhatwouldYOURparticularfansbuy?Notsure?ASKTHEM!Doasurvey,speaktofansatgigs,getasenseoftheircultureandcommunityandtargetthemwithproductstheywilllikethatreflecttheirvaluesandinterests.Itdoesn’thavetobeamusicitem-itdoesn’t evennecessarilyhavetobebrandedwithyourlogo-jewellrythatquotesoneofyoursongs...framedartworkonarelevanttheme… handwrittenlyrics…maybeevenexperienceslikefeaturingonafuturetrack…butwe’llcometotheinaminute.Obviouslyyoushouldtakeafactualapproachtomerchandising-ifanitemdoesnotselldonotorderanymoreofit!Ifanitemsellswell- howmanydoyouneedtohaveatyournextgig?Tobeabletomakethosekindsofdecisionsyouneedtokeepgoodrecordsofsalesandregularlybeinthehabitoflookingforpatternsandbeingabletoprojectsalesbasedoncrowdsizeandotherdemographic,geographical andeconomicfactors-suchaswhenispayday?Doyourfanshavedisposableincome?Aretheyinternetsavvy? Similarlythebestproductsaretheonesthatcostyouleasttoproduceandcanbesoldforthemost.Plusfactorinhowmuchtimeandefforttheytaketoproduce,administrate,storeanddispatch.Badgesarefunandsellwell-buttheydon’thavebigmargins-ifyouorder themyouwillmakeverylittleactualprofitfromthem-buttheyareprobablystillworthdoing-butyoucouldprobablyinvestinadecentbadgemakerandmakemoreinthelongterm-althoughyouwillthenhavetospendyoureveningspressingthemall!T-shirtscanbegoodsellersandprofitable(ifyouorder50+theycanworkoutatmaybe£5eachgivingyoupotentially£10+profitoneachone-morethanyour albumearnsyou??)Butitcanbeanightmaretoordertherightnumberoftherightsizesandcolourswithoutendingupwithaloadofunsolditems-remember-allteesyoucan’tsellactuallytakethat£5productioncostbackupwards…andyourprofitsoveralldownwards. Plusyouhavetostoreallthosecardboardboxessomewhereandtransportthemtoeverygig! 2.BRANDAWARENESS Obviouslythemorepeoplewhohaveyourbrandedgoodsthemoreoftheirfriendswillseethemandthemmoretheywillthinktheyneed themorneedtocheckyouout-sonevermissatrickbyincludingyourcontact/websitedetailsonlabelsanddemoCDsandthinkabout productsthatarecoolenoughtobuy-butalsosellyourbrand.It’snogoodifthewebsiteemblazonedonyourt-shirtistooinyourfaceforpeopletowear-betterasubtledesignthatpeoplecanfeelcomfortablewearingoutthathasyournameorwebsitequietlytuckedaway forenquiringeyestofind… Tothatendhere’ssomeDON’Ts! DON’Tchangeyoursignaturebrandingifatallpossible-ie.keepyournameaslongaspossible,don’tchangeyoururloryourlogoorcolourschemeifitisdistinctivetoyou.Youraimistogetyourbrandstuckinfans’headsatgigsandonline-theyneedtoseeitinseveral differentplacesbeforetheywillstarttotrustitandifyouchangeityouloseallyourhardwork.HOWEVER-ifyourbrandingisnotdistinctive-thenDOchangeit!Findalogo,colourschemeorsomeaspectofyourbrandingthatmakesyoumemorable-andthenstickto it!AVOIDusingswearwordsoroffensiveideasinyourbranding.Youmightthinkyourfanswilllikeit-butattheleasthavecleanalternatives-itmaybehilariousbutitwillmakeitunwearableorinappropriateinalotofcontextsandcouldmakeyouloseoutonopportunities.Emailaddressorwebsiteaddresshaveprofanityinit?Someindustryprofessionalsorkeystrategicpartners/businesseswhowouldotherwiseendorseyouwillimmediatelycrossyouofftheirto-dolistandsomesocialmedia,searchenginesandparentalcontrolsmayblockyoufrom showingupatall.PUMPITUPMAGAZINE JUNE2016

Top5MerchandisingTipsForMusicians 3.TIPS Withtheriseofinternetshoppingandthefallofthehighstreetpeopleareusedtoorderinggoodsonlineandsotheinternetisnowyourfriend.Merchandisingispartlyaboutmoneyandpartlyaboutyourgettingyourbrandoutthereandvisible-soregistertosellyourmerchoneBay,Amazon,Etsy,andanywhereelsethatisrelevant-itdoesn’tcostyouanythingsoevenifyoudon’tsellmuchthroughitithelpsto makeyoulookbiggerthanyouare.Toreallymakethatincomeusefultryafan-fundingsitelikerocketfuelhq.comwherevisitorsare encouragedtobuymoreandmoreandyoucangetreallycreativeaboutwhatyouoffer-fromsongwritingsessionstobranded marshmallowstolivingroomgigs! 4.THECUSTOMERJOURNEYThereisabusinessmodelthatchartsthejourneyofatypicalcustomerfromnothavingheardofyourightthroughtobeingasuperfanwho tellsalltheircontactsaboutyou.Thisisusefulforyoutoconsider.Whattakespeoplefromstage3(havingheardyourmusic)tostage4 (buyingyourmusic)?WhattakesthemfromthatstagetoStage5(comingbackformore)?! 5.DON’TCALLUS,WE’LLCALLYOU Yourmerchandisestandistheverybestplacetogetpeople’sdetails.Withoutdirectcontactdetails(emailaddress,phonenumbersandevenpostaladdresses)youarerelyingonyoursocialmediapostsgrabbingpeople’sattention.Thisisincreasingdifficultwhilstpeoplearebombardedwithadvertsandamusingphotossodon’tmisstheopportunitytoreachyourfansdirectly.Aclipboard,penandpapercanwork wondersforyourbusinessandit’snothardtofindawillingvolunteertocanvassthecrowdafillupyouneatlypresentedmailinglists.Therearesomegreatappsouttherewhichcanalsoworkifyou’vegotaniPadononlineaccess...youdohoweverneedtobecarefulleaving expensivegadgetslyingaroundasyoumayenduplosingsomethingmorevaluablethataclipboard.PUMPITUPMAGAZINE JUNE2016

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21PAGEFor50years,WWFhasbeenprotectingthefutureofnature.Theworld’sleading conservation organization,WWF worksin 100 countriesand issupportedby1.2millionmembersintheUnitedStatesandcloseto5millionglobally.WWF'suniqueway ofworking combinesglobalreach with afoundationinscience,involvesactionateverylevelfrom localtoglobal,andensuresthedeliveryofinnovativesolutionsthatmeettheneedsofbothpeopleandnature.VisionWWF'svisionistobuildafutureinwhichpeopleliveinharmonywithnature.MissionWWF’smissionistoconservenatureandreducethemostpressingthreatstothediversityoflifeonEarth.GoalandStrategiesBy2020,WWFwillconserve15oftheworld’smostecologicallyimportantregionsbyworkinginpartnershipwithothersto:-Protectandrestorespeciesandtheirhabitats-Strengthenlocalcommunities'abilitytoconservethenaturalresourcestheydependupon-Transform marketsandpoliciestoreducetheimpactoftheproductionandconsumptionofcommodities-Ensurethatthevalueofnatureisreflectedindecisionsmadebyindividuals,communities,governmentsandbusinesses-Mobilizehundredsofmillionsofpeopletosupportconservation WWW.WORLDWILDLIFE.ORG PUMPITUPMAGAZINE

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