Velvet Ninja Brand Book

BBroaonkd Velvet Ninja By Sagi Mizrahi

Table Of Contents Front Cover ......................... 1 T.O.C ......................... 2 The Brand ......................... 3-5 The Logo ......................... 6-11 Do’s & Dont’s ......................... 12-14 Colors ......................... 15-16 Typography ......................... 17-18 Mockups ......................... 19-27 Back Cover ......................... 28

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Brand Vision Hey! we are Velvet Ninja. We are here to make your gaming experience BETTER but yet, AFFORDABLE!

Brand Values Our brand has 4 main values Professionalism to make sure you will get Comfort the best gaming experience Practicalism without spending alot of money. Value for money

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Logo Ingredients The logo is the most concise representation of Velvet Ninja brand. That is why it must always be used correctly and consistently. The logo must always be presented exactly as it was designed. The logo can never be changed, modified or reproduced as a drawing. Always use original Sormat logo files. With careful consideration, the symbol can also be used separately from the logotype, but the logotype can’t be used on its own without the symbol. Head Body Eyes Bow Velvet Ninja Logotype

Logo Versions and sizes Logo Mark Velvet Ninja Velvet Ninja Logo Type General Logo Maximum Size - 80x65px Minimum Size - 15x12px Velvet Ninja Velvet Ninja

Responsive Logo The logo have different versions to use accordint to the size and platform it needs to be used for. Velvet Ninja

Logo Clearspace Clear space is amout of empty area around the logo. There shouldn’t be any graphics elements in this space. The clear space must be the same width and height. Use the part of the logo to mark the clear space. Velvet Ninja

Logo in colors The Velvet Ninja logo can be presented on both dark and bright background. *The Logo cant be used in any other color rather than the brand colors. *Logo shown in black and white below is for illustrative purposes only. Velvet Ninja Velvet Ninja Velvet Ninja Logo in brand colors Logo on black background Logo on white background

DDo&on’ts’s

How to use the logo There are specific ways to use the logo. Velvet Ninja The logo can be used with Velvet Ninja the logo mark only. The logo can be used with The logo can be used with both logo mark and type the logo type only. when the mark is always on top of the type.

How to not use the logo There are prohibited ways to use the logo. Velvet Ninja Velvet Ninja Velvet Ninja DON’T split the logo type in any way DON’T change the color of both DON’T flip the logo mark or type or put it in any other location the logo type and the logo mark. in any way. but under the logo mark.

Color Palette

Colors R:255 G:255 B:255 HEX:#FFFFFF R:227 G:6 B:19 HEX:#30613 C:0% M:0% Y:0% K:0% C:0% M:100% Y:100% K:0% R:0 G:0 B:0 HEX:#000000 R:96 G:3 B:59 C:91% M:79% Y:62% K:97% HEX:#60033B C:29% M:100% Y:10% K:63%

Typography

Typography Rounded Regular Chillax Extralight Chillax Light Chillax Regular Chillax Medium Chillax Semibold Chillax Bold

Mockups

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