Lisa Steyn Portfolio 2016

“I work hard for my place in the spotlight” Another word Portfolio Lisa Steyn November 2015

The who, refers to me and all I’ve done.Who am I?Let me first start at the beginning. Hi, I’m Lisa Steyn.What do I do?I write working words…Words that work hard for a place in the spotlight.Words that work hard to relate to the reader.Words that work hard to make their reader feel something.Words that work hard to make their reader do something.Words that work hard to make the reader feel good about you…the brand.Who have I worked with?I’ve been on both sides of the fence – agency and client side.I have worked with the big, the small and the meaningful.The big: British Sky Broadcasting (UK), British Telecommunications (UK), Redwood Publishing (UK), 20th Century Fox (UK), Ogilvy One Cape Town, Caxton Magazines.The small: Business Development Partnership (UK), www.babeeze.co.za, Arcom Communications (UK), Mercier Gray (UK), Assets Online, Way With Words, InterDirect Financial Services plus many international clients on Elance and Upwork.The meaningful: Department of Environmental Affairs – People and Parks Programme, SANParks, LEA Botswana, Resource Africa.What am I good at?MarketingSocial Media MarketingCopywritingProofreadingEditingCRMPublishingWhat qualifications do I have?Diploma in Direct Marketing, The Institute of Direct Marketing UK.How long have I been doing this?Copywriting – 6 yearsMarketing – over 25 years

What have I done?Through The Guild Combination:DEA – People and Parks Programme Brochure  Strategic proposal  Content recommendations  Content management through research - desktop and on location in various national parks  Writing of content, over 200 pages  Editing of content  Client amendments  ProofreadingSANParks – Social Impact Brochure and SANParks Week Brochure  Content recommendations  Research – visited national parks across South Africa to gather information and take photos  Creative briefing  Writing of content  Editing of content  Client amendments  ProofreadingResource Africa – The People and Parks Programme Toolkit  Developing an easy to read and understand toolkit targeted at communities living in or near a protected area  The toolkit aims to up-skill communities in creating sustainable businesses with their protected area management team  Creating and packaging content that is easy for community members to understand through the use of comic strips, diagrams and easy to follow copyLocal Enterprise Authority – Entrepreneurial Handbook.  Writing small business development handbook of over 400 pages  Research and write content on all aspects of small business developmentwww.bizpaq.com  Writing small business development handbook for all areas of SMME development online  Researching and writing all content  Still under development

www.babeeze.co.za – Parenting website content  Monthly articles aimed at pregnant moms and parents relevant to their specific lifecycle  Blogging about parenting  Facebook contentwww.waywithwordsblog.com – Content creationBook Editing  Dingwe and Tselane – ML Mathobela  At The Bar With A Friend – ML Mathobela  Drought in the Animal Kingdom – ML MathobelaOgilvy One Worldwide  CRM Strategist  Devising CRM strategies for BAT, SEAT  Research and analysis to support strategic recommendationsBritish Sky Broadcasting  Publishing - Management of Sky Customer Magazine sent to 8, 0000, 000 households  Content management and sign off  Creative management  Stakeholder management  Strategic recommendations – devised and implemented a major segmentation strategyBritish Telecommunications  Direct Marketing Communications for BT Broadband  Implemented content strategy to add relevance to marketing communications  Analysis to support content strategy  Catalogues, Email newsletters, brochures, magazinesRedwood Publishing  Account Director, managing BSkyB  Content and communications management of Sky Customer MagazineElance  Extensive experience across Elance including content strategy, brand strategy, website copy development, blogging, social media management, SEO articles, kids content, parenting content, magazine articles for family adventures, entrepreneurship articles amongst many others

Did it work? Well in some instances, we are yet to see! My book that I edited, straight from the authors mouth… “Aw, Lisa your work is like gold.” DEA loved their B2B brochure and commissioned The Guild Combination for further work. Resource Africa – the toolkit has had a phenomenal positive response from communities. They understand it and can use it. British Sky Broadcasting – increased open and read rates from 40% to 70% on the customer magazine, increased response rates on direct mail letters by 0.5% through relevance of content and targeted communications. British Telecommunications – increased response rates on BT Broadband to 9%, had highest ever response rates on catalogue of 3.5%. Increased social media likes on three brands extensively, from 80 odd likes to over 6,000 Have worked with ongoing clients through Elance for a long time due to the success of my writing and marketing activities which have increased traffic, with high engagement. I have been called passionate, wonderful to work for, a brilliant writer, enthusiastic. My marketing experience gives me an edge as a copywriter, as I approach each project strategically. I have increased reach and engagement on social media channels by 400% on one brand that I work for too. I have helped client to increase response rates on email marketing and more…

Short, easy to understand conceptsCommunity communicationsComic strips for Resource Africa toolkit

Researching and creating all contentSANParks Week brochure

Researching and creating all contentSANParks Week brochure

Content creationSANParks Week brochure

Kids content development for activity packs. Creative direction, driving creative ideasKids Activity Pack Development

Content creation including the development of all activities within the publicationKids Activity Pack Content Development

Content creation including the development of all activities within the publicationKids Activity Pack Content Development

Content creation including the development of all activities within the publicationKids Activity Pack Content Development

Writing for family adventure magazineFamily content for adventure magazine

Writing for family adventure magazineFamily content for adventure magazine

Writing for family adventure magazineFamily content for adventure magazine

Writing for family adventure magazineFamily content for adventure magazine

Content management and sign off, creative managementSky Kids MagazineContent management

Relevant contentwww.babeeze.co.zaMonthly articles and blog

Content written to help parents…www.babeeze.co.zaMonthly articles and blog

My experiences as a parent for parentswww.babeeze.co.zaMonthly articles and blog

Small business developmententrepreneurship handbook

The content is broken up using icons for navigation as well as colour. The copy simplifies key concepts of starting your own business…Small business developmententrepreneurship handbook

Using tables to break up text in order to make it an easier read.Small business developmententrepreneurship handbook

Small business developmententrepreneurship handbook

A toolkit aimed at community members near Protected Areas. The aim is to empower them to understand their rights and work with PA agencies to create sustainable livelihoodsCommunity Skills UpliftmentResource Africa toolkit on Protected Areas

Content management for customer magazines as well as the strategic recommendations to segment the database introducing specialist magazinesSky Customer Magazine

Content managementBritish Telecommunications

Numerous direct mail campaigns for BT BroadbandBritish Telecommunications

British Telecommunications

British Telecommunications

Various promotional materials for DVD launches20th Century Fox

Book Editing

Communications

Researching, collating and writing all content forSanParks Social Impact Report

Infographics

Infographics

Infographics

Blog articles

Blog articles

Email marketing

Videos…for fun!A couple of videos…http://youtu.be/EQ7KLLYbT0Ihttp://youtu.be/O4lPMv_fLaIhttp://youtu.be/0ekSj21TBvE

Brand and website launchBEFORE

Brand and website launchAFTER

Brand and website launch www.waywithwords.netAFTER

Blog and article writingBlog ContentCubbykraft articleshttp://www.cubbykraft.com/cubbyhouses/snowgum.htmhttp://www.cubbykraft.com/cubbyhouses/skyfort.htmhttp://www.cubbykraft.com/cubbyhouses/rivergum.htmKitcraft blog content for parentswww.cubbyhouse.net/blog/Kitcraft articleswww.cubbyhouse.net/cubbyhouses/rascales-hideout.htmKids facts contentwww.coolkidfacts.comOther website articleswww.angelibebe.comwww.margauxandmay.comwww.blacklabelexperience.comwww.spielgaben.comwww.funcomet.com

Blog and article writingParenting and Kids ContentAwesome Family Adventures Blog Contenthttp://www.awesomefamilyadventures.com/blog/blog-home/item/the-ultimate-guide-to-research-your-trip-2/http://www.awesomefamilyadventures.com/blog/blog-home/item/top-tips-to-do-a-family-road-trip-on-a-budget-3/http://www.awesomefamilyadventures.com/blog/blog-home/item/top-gifts-for-adventurous-kids/http://www.awesomefamilyadventures.com/blog/blog-home/item/what-will-your-kids-get-out-of-a-wildlife-safari/http://www.awesomefamilyadventures.com/blog/blog-home/item/twelve-great-lessons-to-teach-your-kids-on-travels/http://www.awesomefamilyadventures.com/blog/blog-home/item/the-most-important-lessons-to-teach-your-kids/http://www.awesomefamilyadventures.com/blog/blog-home/item/15-things-that-happened-to-kids-growing-up-in-the-digital-age/http://www.awesomefamilyadventures.com/blog/blog-home/item/im-travelling-to-south-africa-what-can-i-expect/http://www.awesomefamilyadventures.com/blog/blog-home/item/give-back-to-communities-with-these-awesome-lodges/http://www.awesomefamilyadventures.com/blog/blog-home/item/helping-kids-keep-up-with-technology/http://www.awesomefamilyadventures.com/blog/blog-home/item/the-i-can-revolution-of-schools-2/http://www.awesomefamilyadventures.com/blog/blog-home/item/no-budget-will-travel/http://www.awesomefamilyadventures.com/blog/blog-home/item/little-known-facts-about-usa/http://www.awesomefamilyadventures.com/blog/blog-home/item/coolest-facts-about-australia/http://www.awesomefamilyadventures.com/blog/blog-home/item/its-caving-adventure-time/http://www.awesomefamilyadventures.com/blog/blog-home/item/how-to-have-a-wildlife-adventure-with-your-kids/http://www.awesomefamilyadventures.com/blog/blog-home/item/the-awesome-world-of-girl-guides-and-boy-scouts/http://www.awesomefamilyadventures.com/blog/blog-home/item/schools-and-clouds/http://www.awesomefamilyadventures.com/blog/blog-home/item/how-to-have-the-ultimate-family-hike/http://www.awesomefamilyadventures.com/blog/blog-home/item/turn-minecraft-into-a-backyard-adventure/http://www.awesomefamilyadventures.com/blog/blog-home/item/why-you-should-take-your-kids-out-of-school-for-a-year-of-travel/http://www.awesomefamilyadventures.com/blog/blog-home/item/empower-your-kids-to-green-their-school/

Social Media Marketing

 I have over 25 years’ experience across many different industries for copywriting, editing and proofreading, blogging, social media, brand positioning, marketing plans, direct marketing, content strategy and much more I am absolutely passionate about writing and I’m one of the lucky people that have been able to follow my dreams and do what I love!