What makes vintage the popular kid on the block

WHAT MAKES VINTAGE THE POPULAR KID ON THE BLOCK? 13003 South Figueroa Street, Page 1 Los Angeles, CA 90061 USA Phone : [310 323 7500] E-Mail : [[email protected]] www.lavintage.com

With Kim Kardashian West wearing a vintage 1996 Jean Paul Gaultier dress to the People's Choice Awards, ever best-dressed Emma Watson flaunting a vintage Ralph Lauren gown at the Vanity Fair Oscar Party, Cardi B donning the vintage 1995-96 Thierry Mugler at the Grammys, and Bella Hadid celebrating her birthday in a vintage Dior turtleneck dress, one thing becomes writ large. Vintage is here to stay. And slay! And it’s not just Hollywood’s favorite. Vintage towering over the Boulevards and Avenues As per sources, it is found that in the previous year 56 million women in the US alone bought second-hand, while the number was 44 million in 2017 and just 35 million in 2016. The resale market, which is worth $ 24 billion today, is predicted to rise to $ 51 billion by 2023. 13% of fervent second-hand patrons who’ve spent over $10,000 on pre-owned clothes are millionaires. Besides clothing, resale sneaker sales now account for more than $2 billion in annual sales. By 2025, sales are forecasted to reach $6 billion in the resale market. Of all shoppers at vintage clothing wholesale stores, online vintage marketplace, and so forth, 37% are Gen Z, 27% are millennials, and 19% are baby boomers. The resale market does attract customers of all ages, but it is the “young and curious” cohort that gets fascinated by the vintage part of this industry. The striking question is, “Why?” What makes vintage the coolest kid on the block? What is it about vintage that makes it timeless and voguish? That makes it the “most sought-after” style statement among the youthful generation? Why is vintage the popular kid on the block? From having witnessed vintage lovers embrace this eternal fad at La Vintage, for almost a decade, we have managed to jot down the following reasons. www.lavintage.com Page 2

The quality: The quality of vintage clothing is in a class of its own for its endurance, especially when compared to that of contemporary clothing, however, with a few exceptions of high-end luxury designers. Even in that case, vintage clothing adorns better ethical and eco-friendly methods of manufacturing, making them a better choice for the environment. Not just of recent times, this sartorial revolution had begun in the later ‘60s and early ‘70s, where the quality of second-hand clothes was largely appreciated and admired. In the year 1975, the New York Times read, “Clever women have discovered that antique clothes have a magnificent cut and hand-done details not often found in clothes these days”. The crescendo is that vintage clothes offer more luxurious and lavish details, at a marked- down price. A win-win for any spin! The to-stand-out element: When you pick out your choice of vintage clothes, you can rest assured that you will look like you walked off the pages of a magazine. You will stand out from the rest. This uniqueness quenches the thirst of every lad and lass to look original and special. Vintage pieces are one-of-a-kind, and so much of intricate work is put into every garment, that it is almost impossible to reproduce the exact same clothing. Might be “vintage- inspired” but can never be the “actual vintage”. The seams, the buttons, the hems, the print, and so on– they are simply whimsical and exclusive. “Who wore it best?” – Well, not anymore, sister! The “old town” trend: This reason might seem a little less piercing than the other, but the generation of today is obsessed with nostalgia and the good ol ‘times! With the Instagram hashtags of reliving the ‘90s making rounds in the internet community, droves of fashion enthusiasts are stepping inside of vintage wholesale stores! www.lavintage.com Page 3

Though the retailers and streetwear brands are rapidly redesigning collections that imitate the runways and “The Breakfast Club” posters, nothing beats the feel of scouring for original pieces that carry the fragrance of the past! Has a bit of gold soul: Vintage clothing is more than just “hand-me-downs.\" It is the stories and tales of those who have lived and rejoiced a totally different era before us! In fact, wearing vintage is a subtle way of paying tribute to the history and art of previous times. This part of carrying a bit of vintage soul in style comes off as an “awe” factor to many millennials and digital natives. In a world where everything is instantly born out of and thrown into, a speck of old school statement still twinkles and sparks joy in the hearts of many! For someone who has graced the loves of Los Angeles with the best of vintage clothing since 2008, we at LA Vintage sure have done justice to the artistry of ethical fashion. And will continue to do the same. Head to our https://www.lavintage.com/ page to know about us and find yourself happiness and elegance in our carefully picked vast collection of vintage clothing, shoes, and accessories! www.lavintage.com Page 4