KJ SIMSR Horizon Dec - 2014 issue Dec 2014

Sivakumar Preeti Rawat Isaac Jacob BEYOND THE DREAMKirti Arekar Monica Khanna Asha BhatiaDecember 2014



EDITORIAL TEAM Gita SashidharanEDITORASSISTANT EDITORS Mohit Gupta Arshiya Shah Parina Khurana Mukti OstaPGDM Com (2013-15) PGDM (2013-15) PGDM (2013-15) PGDM (2014-16) Avantika Garg Neerja Bavishi Aswathi Pillai PGDM RM (2014-16) PGDM (2014-16) PGDM RM (2014-16) Ankit Jain Arun Chaddah Nihar Jajoo Sushmit ChakrabortyMMS (2014-16) PGDM Com (2014-16) PGDM (2014-16) PGDM (2014-16)Design, Layout & Printed at Printania Offset Pvt. Ltd. AUGMENTED REALITY (AR) IN HORIZONTo view our AR feature embedded in this issue of Horizon download the 'LAYAR' App on your mobile. Open the app and scan the picture on the page using your phone. Hold still on the picture and it will scan automatically. Augmented Reality (AR) feature in this issue: TEDx | DALAI LAMA RAGHURAM RAJAN You can reach us at [email protected] Horizon, SIMSR Magazine is published twice annually by KJ Somaiya Institute of Management Studies and Research

CONTENTSVISTA1 The Director's Diary 24 EkatvaCOLLOQUY5 SGMC Workshop6 A Sales Pitch for Sales 4 Forging New Ties7 Pangea 2014 by IBS @ SIMSRINTERFACE FOCUS 20 Beyond the Dream8 Inquizzitive 28 MMS and MCA Convocation9 Simulcast of TEDxGateway10 TEDxGateway Campus Connect 29 A Stellar Adieu To Our Graduates11 Entrepreneurship & Business Plan12 IDEAting the Opportunity OUTREACH14 Stock Piling 30 Hope. Dream. Change. Empower. 31 ENACTUS China Calling15 An Enlightening Interface 32 Rakhi Kiosk16 RM Mentorship17 13Stay Inspired 32 Education as a Way of LifeMINDSHARE Y2B Talk 33 Recycle Drive18 Ram Teri Ganga Kyun Maili 33 Joy of Giving 34 26Donate Blood The Dalai Lama’s Visit19 Dr. Radhakrishnan Pillai kicks off

SPECTRUM IMPACT35 All is Well 40 Eye-Dea’14 52 Knowledge Zone36 Dance Fiesta 54 Headrush37 Dandiya Night 55 53Fundamentals Manthan38 Impressions 56 Lean Six Sigma Green Belt Certification39 Ganpati Bappa Morya 57 Transcend 'Rise beyond Ordinary'41 Spriha 58 NITIE Inter-College Sports Fest42 Finzomania 60 Students' Achievements Anveshan 2014 QUIZWIZ4463 50Roobaroo47 Vaktavya48 Janmashthami 59 Elan-e-Yudh49 Label Brand Challenge ALMA MATER51 SIMSR Talkies 65 Chapter One : Dubai Books 66 Chapter Two : Dubai Alumni Meet44 Safarnama 67 ENLIGHTENEUS 68 Igniting Minds

FROM THE DESK OF THE EDITOR Hi Colleagues, \"The longer the island of knowledge, the longer the shoreline of wonder\"-Ralph W. Sockman The above adage is an apt landscape of the Somaiya Vidyavihar campus, the temple of knowledge that houses SIMSR and other educational institutions. This quarter saw a rich array of events at SVV and SIMSR has been a proud witness and participant of it all. Each of these events has expanded the horizon of knowledge & learning of our faculty, staff, students, as well as all our guests. The footprints of His Holiness, The Dalai Lama touched upon SVV in early June which saw the commencement of the host of events for the new academic year. This was truly an ennobling experience for all who were privileged to participate in it. SIMSR faculty, staff and students were enlightened by His wisdom.The Focus section of Horizon elaborates this event 'Ekatva' celebrations, to commemorate the 55th Founder's Day was yet another event that has been a great learning opportunity for all of us at SIMSR, bothstudents and faculty alike. The visit of the RBI Governor Mr. Raghuram Rajan on the occasion of'Ekatva'was another enriching experience for all and we were honored to have him share his extensiveknowledge with us.This interesting article is covered in our 'Focus' section.Our cover story 'Beyond the Dream' in our Focus section highlights the significant achievements of six ofour faculty members and is an inspirational story for all of us.'The Director's Diary' in the 'Vista' section chronicles the busy, yet meaningful highlights penned down bythe Director. The 'Vista' section throws a new insight on partnering and developing strong Indo-China tiesthat came up in an interaction with the Chinese Consul General during his visit to SVV and SIMSR.Our sections on 'Interface' and 'Colloquy' gives fresh understanding of every input and learning that hasbroadened the wisdom of our students and faculty.The 'Spectrum' and 'Impact' sections are a proud display of the multifarious activities at SIMSR. Each of thearticles published in these sections is a true reflection of life at SIMSR that is expansive and contributes toevery student's widening knowledge and experience.SIMSR and SVV have always believed in the philosophy of 'giving back to society' and this is amplydemonstrated in the 'Outreach' section of Horizon.The 'Alma Mater' section proudly showcases the bond between the alumni and their alma mater. Thealumni connect features will certainly make interesting reading.The Editorial team has worked tirelessly to keep you engrossed to this issue of Horizon by providing theright blend of articles. Hope you enjoy reading this just as much as we loved putting this all together for you.Shalom!Gita Sashidharan

VISTAThe Director'sDiary“There is no need for temples, no attention and eagerness to orientneed for complicated philosophies. themselves about life and academics atMy brain and my heart are my the Institute. A week long Inductiontemples; my philosophy is programme for the incoming batch of thekindness.” first year PGDM students was organized with the objective of bringing the buddingThis is an excerpt from the insightful business graduate aspirants from diverseteachings of His Holiness, The Dalai educational backgrounds to a commonLama, who visited the Somaiya platform.campus from 30th May, 2014 to 2ndJune, 2014. It was a great privilege to The Somaiya Social Cell at SIMSR is veryhave him on the campus. It was proactive in projecting the brand, SIMSR,overwhelming to see the response at various national platforms. Somaiyafrom the people residing in Mumbai Social Cell was declared winner in theand outside the city from small towns Unilever Special Competition on July 02,and villages of Maharashtra, UP, 2014 and also secured the third place inRajasthan and the Himalayan regions, the National Competition held on 2nd Julywho came in huge numbers to be 2014. Somaiya Social Cell triumphed asgraced by his teachings. The local the winner of the Mahindra Specialexpatriate community from US, France, Finland and Ukraine Competition on 8th July, 2014.was also present to specially attend his sermon. The otherspecial guests included a large group of Tibetans, some On August 01, 2014 a Blood Donationvery senior monks who were a part of His Holiness' Drive was organized at SIMSR under theentourage and the organizers of the Tibetan festival. SIMSR, aegis of Association of Indianthe management institution of the Somaiya Vidyavihar Management Schools (AIMS). A total ofcampus, was fortunate to witness and participate in the 73 valuable units of blood were collectedfestivity of this event that showcased the Tibetan culture and for the K.J.Somaiya Hospital, Sion.His Holiness's preaching. SIMSR has a mélange of dignitariesSIMSR participated in the AACSB International, ICAMConference held between 07 and 09 April, 2014 atSingapore. The summer month of May 2014 had metraversing in Europe visiting International Universities suchas University of Applied Sciences Steyr, Upper Austria, andSt. Gallens University, Switzerland in Europe to build newpartnerships for faculty exchange, student exchange, andother joint projects with students and faculty.To mentor SIMSR in the process of AACSB accreditation,Dr. M Madi, Associate Dean, Colleges of Business andEconomics, University of United Arab Emirates visited thecampus on 20th & 21st June, 2014.The interactions with ourmentor Dr. M. Madi were indeed insightful.The Inauguration programme for the first year PGDMstudents held in June 2014 saw a huge gathering ofenthusiastic students and their parents attending in rapt December 2014 1

VISTAvisiting the campus. Prof. N On 7th September 2014,Chandrasekhar from Technische the students of SIMSRHochschule Ingolstadt, Germany visited organized SPRIHA 2014,the campus from 21st August to 14th an initiative by the SPRIHASeptember 2014 to engage with students Committee and the Publicof Marketing. “I would particularly like to Relations Committee ofspend a substantial amount of time in SIMSR. This event was forcultural aspects for Indian students the first time launched on aplanning to engage in student exchange pan-India basis andprograms across European Universities\", entries from all over Indiasaid Prof. N. Chandrasekhar.This session were received. The entrieswas primarily targeted at students who were from prestigiousare interested in student exchange colleges such as IIM-programs. Trichy, NITIE-Mumbai, TISS Mumbai, GIM GoaThe first event of Ekatva 2014, the 55th and VJTI. The six finalistsFoundation Day Celebrations was held on competed with each otherTuesday, 9th September 2014 from 9.30 for the coveted title of theam to 1.30 pm at Yashwant Natya Mandir, Winner of Spriha, 2014.Matunga (W). The event brought together The event was a grandall the faculty members from every success.Somaiya Institution to commemorate theoccasion of the 55th Foundation Day. The SIMSR is proud to boast of its excellent infrastructuremorning was enlivened through a musical facilities for sports. From the squash court to the basketballprogramme and also felicitated several court, from the flood light lit athletics track to the footballnoteworthy teachers for their field; everything reflects that there is a sportsman withinachievements. everyone associated with the Institute. The sports committee hosted the Elan – E – Yudh, an intra-collegeSIMSR also witnessed the opportunity to sports event, especially directed towards introducing sportswelcome one of the coveted personalities to the new batch of students.of India, Mr. Raghuram Rajan, Governor,RBI on the occasion of Ekatva, the 55th The Convocation Ceremony was held in SIMSR for theFoundation Week celebration, on MMS batch of 2011-13 and the MCA batch of 2010-13 on 09September 16, 2014. Mr. Rajan's talk August, 2014. The occasion was graced by Smt. Medhainspired the minds of both our students Patkar, a renowned Social Activist as the Chief Guest andand faculty alike. the Guest of Honour was Mr. Harish S. Mehta, Executive Chairman and Managing Director, ONWARDS Technologies Ltd. Teacher's Day was celebrated in a grandiose manner and the programme was organized by the Staff Welfare Committee on September 05, 2014 wherein several cultural programmes were exhibited by the faculty. A workshop on 'Marketing Analytics for Developing Effective Marketing Strategies' was held on 18 & 19 September, 2014. It was conducted by Prof Arvind Rangaswamy, Anchel Professor of Marketing, The Smeal College of Business, Penn State University, USA. Prof. Rangaswamy is a pioneer in the subject of Marketing Engineering. A high powered delegation comprising of Deans from Curtin Business School, Faculty of Health Sciences and Faculty of Humanities, along with administrators visited SIMSR on the 29 September 2014.2 December 2014

VISTAThe Staff Welfare Committee hosted a Garba and Dandiya event for the students and faculty in the monthof October which was widely appreciated by all.Somaiya Social Cell successfully completed the Joy of Giving week to provide relief to the J&K floodvictims. A total donation of Rs 14,595 was collected & donated to the victims of J& K floods.I had the privilege of traveling to University of Applies Sciences, Steyr, Upper Austria to teach a course inlogistics in the month of October 2014.SIMSR also welcomed Prof. Paul Marer-Professor of Business, Central European University, Hungary,Budapest on November 03, 2014. We are thankful to him for teaching a course for the InternationalBusiness batch of 2014 during his stay with us in the month of November 2014.On 08 November, 2014, the Convocation Ceremony for PGDM batch of 2012-14 & PGDM (Executive)program batch of 2012-13 & 2013-14 was organized with Dr. Anil K. Khandelwal, Board Member-GAIL, Ex-Chairman & Managing Director–Bank of Baroda, as the Chief Guest. Shri Samir Somaiya, President,Somaiya Vidyavihar presided over the convocation programme. It was a delight to have our students backat their Alma Mater to receive their degree certificates. The programme saw students and facultyresplendent in their convocation attire, inspiring speeches by the dignitaries on the dais, distribution of thecertificates, concluding with the ceremonial tossing of the convocation cap. On the very same day, theAlumni Committee presented their annual event, Nostalgia, the home-coming event of the alumni to theirAlma Mater.A group of delegates from John F. Kennedy School of Government visited SIMSR on 17th November, 2014and shared their insights on the various career options in the field of social sciences.I conclude my diary on a very proud note of having completed an eventful and memorable half term andlook forward to another equally promising half year.Dr. Satish AilawadiDirectorK.J. Somaiya Institute of Management Studies & Research. December 2014 3

VISTA FORGING NEW INDO-CHINA TIESThe visit of the Chinese Consul General Dr. Liu Youfa to Somaiya VidyaviharThe Chinese Consul General Dr. Liu Youfa visited Dr. Liu Youfa, Chinese Consul General with Shri Samir SomaiyaSomaiya Vidyavihar on 21st August 2014 for a manufacturing sector. He continued to explain anddelegate conference on “India-China: New validate his opinion of how India-China share 2.5Leadership - New Relationship”. The Consul billion people and can jointly enjoy the biggestGeneral interacted with our students and faculty market share in the world. He further mentionedand motivated them to know more about China and that there are many Indian companies in China butalso to contribute in strengthening India-China relatively few Chinese companies in India and thatsocio-economic relationship. The meeting the moment a manufacturing zone is declared inbetween Dr. Youfa and Shri Samir Somaiya led to Maharashtra, many Chinese companies would likepromises of academic collaboration between to come and invest in India and Indian engineers,Chinese universities and Somaiya Vidyavihar who are in audience can get plenty of jobincluding scholarship / internship to our students opportunities in Chinese companies. He ended hisfor studying in China and facilitations of Somaiya presentation with promises of further academicVidyavihar to have HSK/Hanban centre for collaborations between Somaiya Vidyavihar andcertification of Chinese Language Course. renowned universities in China, scholarships for students to study in China and the setting up of aThe summit led by Dr. Liu Youfa was attended by HSK/Hanban Centre at Somaiya for certification ofeminent personalities such as Mr.Yan Hualong the Chinese Language course.deputy Consul general, Mr. Samir Somaiya andprominent academicians such as Prof. Bhushan In the interactive session that followed, heDewan Pro vice chancellor of AKS University, answered several questions from the audienceSatna, Mr. Guo Taojie, Dr. S. E Bhelke. The regarding Chinese support/policy in manufacturingaudience also included our valued faculty industry, pharmaceutical sector and learningmembers, Dr. Supriya Rai, Dr. Meenakshi Rajan, traditional Chinese. Dr. Liu answered all theProf. Debraj Ghoshal, Dr. Satyendra Kr. Upadhyay questions and impressed the audience with hisand students of Chinese language, Management, insights, thoughts and suggestions on Indo-Arts, Science and Commerce, Engineering and Chinese relationship and opportunities.other departments in Somaiya Campus.Dr. Meenakshi Rajan, Head, InternationalRelations Committee of Somaiya Vidyaviharhosted the conference that commenced with thewelcome speech by Provost, Prof. BhushanDewan. Dr. Satyendra Kr. Upadhyay introduced Dr.Liu Youfa, Consul General, P.R. China and talkedabout his academic excellence and diplomaticexperience to the audience, followed by Shri SamirS. Somaiya felicitating the Chief Guest Dr. LiuYoufa.The Consul General made a presentation on Shri Samir Somaiya talked about the Somaiya“India-China: New Leadership - New Relationship”. campus, the array of academic and social activitiesHe highlighted every significant aspect of India- of Somaiya Trust and the vision for the developmentChina Socio economic relationship, potential and of education. He also commended the excellentchallenges and suggestions from an economist's presentation of Dr. Liu and thanked him for his offerpoint of view. He stressed that India and China are to facilitate Somaiya Vidyavihar for academicthe closest neighbors and cannot afford to avoid collaboration with China, scholarships and Chineseeach other. He added that China needs to learn language course certification. The conferencefrom India about Service and IT sectors and India ended with a vote of thanks by Dr. S. E. Bhelke,can gain knowledge from China about the Director, K J Somaiya Center for Buddhist Studies.4 December 2014

COLLOQUY10TH SIMSR GLOBAL MARKETING CONFERENCE Marketing Analytics for Developing Effective Marketing Strategies “Marketing Analytics for Developing Effective Marketing Strategies” workshop facilitated by Prof Dr. Arvind Rangaswamy detailed on organizations use of analytics to determine the outcomes of their product campaigns and to plan their investments and consumer targetingMarketing Analytics Workshop in ProgressToday, ‘Marketing’ has evolved from a creative Positioning) can be done effectively based on the data.process into a highly data driven process.Organizations use analytics to determine the In the second half of the session on day 1, severaloutcomes of their product campaigns and to plan case studies were discussed. One of them wasinvestments and consumer targeting. SIMSR about the marketing a specific brand of Beer. Theconducted a workshop on this evolving subject, data analytics suggested the preferred brand that“Marketing Analytics for Developing Effective has to be targeted at different geographies. ProfMarketing Strategies” as a part of its 10th SIMSR Arvind illustrated the same using the softwareGlobal Marketing Conference. The workshop developed by Decision Pro Inc. It was a classicconducted on 18th and 19th Sept, was facilitated display of how the software can interpret statisticalby Prof Dr. Arvind Rangaswamy. He is currently data and provide one with guidelines. People alsothe Anchel Professor of Marketing at 'The Smeal got the look and feel of the software that modifiedCollege at Penn State'. He graduated from IIT its output when the factor variables were changed.Chennai, completed his MBA from IIM Calcutta He also spoke about Digital Marketing which is theand further pursued PhD in Marketing at need of the hour.Northwestern University. He is the co-founder ofDecision Pro Inc. and has consulted for various Day 2 started with the subject Conjoint Analysiscompanies like Du Pont, IBM Global Services and that is used in Market research. It was againAT&T Wireless. The workshop had a 2-day illustrated with the software and engaged people tointensive agenda and was attended by various provide value for different features of the product.corporate delegates and professors from reputed The software's final result provided vitalUniversities. information for marketing the same. Throughout the session the primary focus was aboutThe session started with the point that 'Seat-of-the- enhancing efficacy through improved use ofpants' decision making (a process which considers analytics and marketing decision making.only few parameters) is not enough anymore andnow marketing analytics is increasingly important The day ended with a sumptuous lunch followed byfor all types of businesses. It generates results and a jamming session. Participants slowly got into theinsights for action. It quantifies the judgement groove and it turned out to be a memorable event.based on the results that will improve the quality of The participants were also felicitated withmarketing decisions. The speaker stressed on the certificates by Prof. Arvind Rangaswamy himself.fact that STP (Segmentation, Targeting and December 2014 5

COLLOQUY A SALES PITCH FOR SALESTHE TEAM - Interfacians and Guest Speakers Mr. Anshuman Mishra & Himanshu ChauhanA seemingly ordinary Sunday at SIMSR was The speakers' erudition and experience on sales andtransformed into a day full of excitement andenlightenment with the successful workshop marketing drove the session toconducted by Team Interface and the new heights.representatives from Mercadeo Education Pvt. Ltd.on the 14th of September, 2014.With distinguished Sales or Marketing. A show of hands confirmedspeakers like Mr. Anshuman Mishra (Manager- that there were only a few takers for sales. PeopleKPMG. Business Advisor to firms like Nike, Emami, were looking for profiles with core marketing likeM&S, Fonterra, DuPont, Sab Miller) and Himanshu brand management and market research andChauhan (more than 6 years of experience in analysis. But are sales and marketing really thatSales & Marketing in sectors including Insurance, exclusive? With the examples and illustrations thatEducation & IT), the workshop was an instant followed, it became quite clear that both aresuccess. The speakers' erudition and experience intertwined. But without the desired sales, even theon sales and marketing drove the session to new best marketing plans can go for a toss. Theheights. The student participation and enthusiasm speakers spoke passionately about the growthwas also commendable. paths and career prospects of sales as well as marketing. Why are the CEOs of many majorThe session started with the age old question that companies from sales? Why such a skewedcircles around in the mind of every MBA student- preference towards sales executives? These questions were also effectively answered.Double Dose - Mr. Anshuman Mishra & Himanshu Chauhan A detailed description about the certification program CSFA and the need for it among students were also explained. In the end, a fun interactive session was conducted with loads of goodies for the participants to win. It was a very interactive and informative session. Another show of hands in the end showed that a lot of people were convinced how important sales is and were inclined to pursue that as a career option. If this was not an effective sales pitch, we wonder what was!6 December 2014

COLLOQUYPANGEA 2014 BY IBS@SIMSR13th September, 2014 witnessed another Prof. C.P. Joshi with speakers Mr. Rohit Pandya, Mr. R. Bhatia & Mr. Rahul Kumarsuccessful, annual International Businessconference, PANGEA 2014 at SIMSR. Taking like Honeywell, which is the global technologyforward the purpose of IBS@SIMSR to bring leader in Energy Efficiency. Honeywell Inc haseducation and industry together to enrich the operations in risky countries of middle-east. Hestudents through interaction with senior and pointed out the importance of employee assurancecompetent company executives, this flagship event for the reputation of a business and its marketbrings various industry experts together on one position.platform to address and interact with the SIMSRStudents and provides the unique opportunity to Mr. J. K. Panday, General Manager of Foreignlearn from the Industry stalwarts. The event was Exchange Department, RBI, emphasized the rolegraced by the presence of our Director Dr. Satish of RBI being the central bank of India. He talkedAilawadi. Our Faculty Mentor, Professor C P Joshi about RBI policies regarding exchange ratewelcomed all the guests to the event. The event management. Mr. Pandey also discussed thealso had a few of SIMSR's reputed alumni as advantages and challenges faced in maintainingguests in the audience. The chief patron of the foreign reserves. The session was interactive as aevent being Prof. C P Joshi, sir gave a welcome lot of questions, regarding too big to fail Banks,address to the audience and the guests. Bitcoin, sovereign wealth funds etc, were answered. His insights on monetary policiesThe event started with the presentation of Mr. Rohit busted popular notions and media interpretationsPandya, General Manager, ECGC. He introduced of RBI operations and borrowing.us to the country risks by explaining how evenstable countries like USA pose risk during aneconomic bubble burst. He illustrated theparameters used to assess any country's risk andestablish the rating. Mr. Pandya emphasized on theimportance of ECGC's approval for risk coveragefor Indian export-import companies. He clarifieddoubts like whether ratings established by ECGCare region specific, periodic or trigger specific. Healso put into perspective that ECGC sometimesconsider rating based on Indian perspectiveoverruling other external ratings.Next speaker, Mr. Rahul Kumar is our alumnus and Our fourth speaker Mr. Rohit Bhatia, Senioris currently working at Honeywell Inc as General Manager at Mahindra & Mahindra,International Risk Manager. The subject matter of elaborated extensively on Strategic Sourcing andhis presentation reinforced the need of Global SCM. Global sourcing risks like currencyInternational Risk Management. He shared the fluctuation and political risks were discussed by theimportance of Risk Management for a company speaker. He also gave a brief insight in Global strategies of Mahindra & Mahindra and also challenges faced by the Company in Chinese market. Mr. Bhatia also shared his experience in dealing with challenges of local networks as part of global sourcing. Students interacted with the industry panelists and discussed various other topics in a brief Question- and-Answer session. Our Faculty Mentor- IBS@SIMSR, Prof C. P. Joshi closed the magnificent event with the vote of thanks.Students at Pangea’s informative session December 2014 7

INTERFACE INQUIZZITIVE Inquizzitive is an intra- SIMSR annual marketing quiz organised by team Interface. A quiz, every one looks forward to and yearns to be a part of. And it didn't disappoint them this time either. The quiz was well The Winner's Moment received, team entries were flying in, buzz was at its peak and only one word captured the sense of the moment - Inquizzitive. In addition, Brand-o-man, Interface's mascot turned out to become a local celebrity. The first round was conducted online, where all the Inquizzitive, a quiz that participants had to go through 20 interesting every one looks forward to questions in a time span of 15 minutes.The smooth and yearns to be a part of execution of the event was immensely applauded by all. The ultimate face-off was between 5 teams, which went to a 3-round finale and in the end, Layman Next, based on their scores, a handful of teams brothers - gaurav dutta and trimurthi - emerged as made it to the next round, which was a written test, consisting of an intriguing crossword puzzle and winners as Varun intense marketing-knowledge based questions. Ratnakaran and Joel Goerge became the runners-up. The audience's support and enthusiasm made the place a live wire. The curtains went down with happy faces and smiling hearts. Conclusively, team Interface began their campaign in their own way - the classy Interface way!! Round 2 - Inquizzitive Enough8 December 2014 7

INTERFACESimulcast of TEDxGateway Asia's largest TEDx EventTEDSimulcast14TEDxGateway took place on 2nd November, 2014 at NCPA, Mumbai and K. J. Somaiya Institute ofManagement Studies and Research had the opportunity to have its live simulcast in association withPathfinder Innovation & Entrepreneurship Cell. TEDxGateway is oriented at developing a community ofhighly informed and engaged innovators, designers,thinkers, technologists and environmentally andsocially concerned individuals in India's biggestmetro - Mumbai. Students from various courses andcolleges of Mumbai had the chance to see the eventlive at our institute. TEDxGateway's community ismulti-disciplinary - their Delegates represent everyfield from A (architects) to Z (zoologists). Thisbreathtaking range of experiences and perspectivesprovide the richest possible landscape for creativecollisions. Each conversation with a new personcould reveal new trends, treatments andtechnologies - or spark them. There were speakerslike Hemani Kalucha, Sonam Kalra, Luis Von Ahn,Zenia Tata, Vijay Kumar, Cynthia Koenig and manymore. It was a great opportunity to listen to all thesewonderful speakers and inspire ourselves from theirexperiences. It was a great learning experience foreach and everyone who attended the simulcast. TEDSimulcast Session December 2014 9

INTERFACETEDxGateway Campus Connect@SIMSRCynthia Koenig’s TEDxGateway Septcareer focuseson incubating enjoyed by the students. It was then followed by themission-based Question and Answer session and studentsbusinesses interacted with him enthusiastically. He also inviteddesigned to students at SIMSR to present their own idea andalleviate poverty promised to assist them in achieving it.The SIMSRin the developing alumnus also declared he would provide internshipworld. to some of our students who showed great potential.The much awaited TEDxGateway event finally The next speaker of the evening was Cynthiahappened. This event was organized by SIMSR in Koenig. Cynthia is an entrepreneur whose careerassociation with Pathfinder Innovation & focuses on incubating mission-based businessesEntrepreneurship Cell. The event was initialized by designed to alleviate poverty in the developingProf. Radha Iyer who talked about what a TED talkis, what is the difference between “TED” and world.The video of her TEDx Talk“TEDx”, and introduced the TED Speaker who was which happened two years agoa SIMSR alumnus, Anand Damani. was played and students loved the idea of her social venture -Anand Damani is from the 2000 batch of SIMSR. Wello. It was then followed by anHe is currently working in behavioral science and is interactive Question and Answerfamous for his BLeeP device. His TEDx Talk which session which made studentshappened last year was screened and was greatly realize how even simple ideas can be so creative. The students enjoyed and learned from the experiences of both the speakers and the event was concluded by penning down the ideas for new causes - A Better Country, A Better City and Women Empowerment.Participants at TEDxGateway10 December 2014

INTERFACEENTREPRENEURSHIP & BUSINESS PLAN WORKSHOPBY 'NURTURE TALENT' IN ASSOCIATION WITH IIM-A Amit Grover’s session on using social media enriched the attendees knowledge as he opened a whole new world of the web. B Plan Workshop Session entrepreneurs, which made the gathering of enthusiastic to-be-entrepreneurs realize the needPathfinder I & E-Cell organized an of being focused and concentrated on one idea, that is to make a profit.Entrepreneurship and B-Plan workshop on 12thOctober, 2014. 'Nurture Talent' conducted it in Both the speakers were delighted to interact withassociation with 'Confluence' IIM-A, as it is a the students. They were very friendly with thenecessity for every budding entrepreneur to attendees and shared their experience as well.Theunderstand the importance of a Business Plan.The workshop had a huge impact on all the attendees,workshop was open for all colleges in Mumbai, as and the ones who were running their own venturesSIMSR was hosting the Zonal City workshop for already, could get some simple professionalMumbai region. We had attendees coming in from solution for their problems. SIMSR has beenother colleges in Mumbai like VJTI, Welingkar and awarded with a Certificate of Appreciation formore. The workshop enlightened and motivated hosting Zonal Workshop organized by Nurturethe aspiring entrepreneurs who attended. Talent in association with Confluence IIM A.The founder of 'Nurture Talent', Mr. Amit Groverconducted the workshop in a very subtle mannerwhere he kept the audience engagedand amazed by introducing to theattendees, the different ways anentrepreneur can grow withoutspending any money. His session onusing social media enriched all theattendees knowledge as he opened awhole new world of the web, whichcould be used to our advantage forfree.The session by Mr. Neeraj Gutgutia,Chief Financial Officer of H-Energygroup of Companies addressed theworkshop as well. He discussed theinvestor's perspective for the B Plan Workshop: Nurture Talent December 2014 11

INTERFACEIDEAting the Opportunity Inspiring talk by Dr. Prema Basargekar venture - customer segment, value proposition, channels, customer relationship, revenuePathfinder Innovation and Entrepreneurship Cell structure, key resources, key activities, key partnership and cost structure. She also touchedbegan the academic year 2014-15 with a B-Plan upon how the overview of a B-Plan should look like.workshop which was conducted by Dr. Prema The B-plan should include executive summary,Basargekar on 31st July, 2014.The event attracted company overview, market analysis, marketing &students from all the courses of SIMSR with around sales strategies, operations, management100 attendees. She elaborated on the idea of structure, financial plan, critical risk cover, harvestentrepreneurship being the conversion of an strategy or exit plan, milestone and appendix. Thisopportunity to an idea. The workshop was really information was extremely useful for the studentshelpful to understand and recognize the gap who wish to come up with a business of their own.between any two processes, things, segments, & She encouraged the work of E-Cell by commentingproducts and how to overcome it. The 7 Domain not to care about the future but believe and make itModel with factors like attractiveness of market, the way we want.competitiveness, employee base, contingencyplan was also discussed.The speaker also gave us Ennovate14insight about the nine building blocks to start a IDEA struck Students12 December 2014

INTERFACEY2B Talk Y2B Talk inculcated an entrepreneurial mindset and sparked innovative ideas in the students Y2BTalk discussion space which collaborates and fuels the spark of Innovation among them.SIMSR had the opportunity to witness ‘Youth The second speaker was Mr. Angad Nandkarni,to Business Talk’ by AIESEC on 4th November, founder Examify.com. A young enthusiastic2014. It was organized by Pathfinder Innovation entrepreneur undergoing his graduation has doneand Entrepreneurship Cell. a lot to make his presence felt in the market. He shared ten golden rules that one should follow if they are planning to become an entrepreneur. He is currently pursuing his graduation degree in Computer Science from BITS Pilani. He encouraged and motivated all the attendees to take a step ahead in transforming yourself in an entrepreneur. Y2BTalk Overall it was an interactive session where attendees learned and understood the importanceYoung entrepreneurs were invited to share of Entrepreneurship in life and were glad to knowtheir thoughts and journey so far.The session new techniques of becoming an entrepreneur. Itwitnessed two speakers who inculcated the was a great learning experience for all.entrepreneurial mindset among theattendees. The talk had the attendees closeto 100.Mr. Vaibhav Chabbra, Co-founder Maker'sAsylum started the session by sharing hisexperience. He explained the Maker cultureof creative thinking and transforming ideasinto reality. He also discussed theimportance of providing artists, engineers,musicians, doctors, architects and hobbyistswith the tools and technology in a physical Audience at Y2BTalk December 2014 13

INTERFACE Stock Piling Insights from Academic Research by Dr. Partha S. Mohanram organised by Finstreet Stock Piling Insights by Dr. Partha S. Mohanram Finstreet had the privilege of hosting an interaction on 'Stock piling - Insights from Academic Research' facilitated by Dr. Partha S. Mohanram (CGA Ontario Professor of Financial Accounting, Rotman School of Management, University of Toronto) on August 22, 2014, Friday. The event was organised in two phases - The morning session for the finance students of SIMSR and the afternoon session for the faculty members and research scholars. We take this opportunity to thank Dr. Partha S. Mohanram for his valuable time and all the students and faculty members for their enthusiastic participation and making the event a huge success. Dr. Partha S. Mohanram holds a Ph.D. in Business Economics (1999) from Harvard University. An MBA (1992) in Finance and Operations from Indian Institute of Management, Ahmedabad. He holds a B.Tech (1990) in Computer Science and Engineering from Indian Institute of Technology, Madras. Currently he is a full-time Professor at Rotman School of Management - University of Toronto. Earlier, he has been an Assistant Professor at Graduate School of Business (Columbia University) and Stern School of Business (NewYork University). He was a research associate at the Harvard Business School from 1992 to 1996.14 December 2014

INTERFACEAN ENLIGHTENING INTERFACE they provide students with immense opportunities to learn a wide array of concepts. The last speaker for the day was Mr. Mayank Chandan. He has an experience of above 6 years on Open Source Development. He has specialised on web based development, solution design and application, infrastructure design and management. After working with many big names, he went on to start his own venture offering SAAS based CRM Solution to small and medium businesses. He listed a MCA induction six point agenda that will helpA first of its kind induction students go a long way in their An all round career. These include sincerityprogram was organised for the perspective, a towards goals, self-confidence,MCA students of KJ Somaiya by technological awareness,the Alumni Committee, SIMSR in business mindset networking, communication skillsthe month of August, 2014.The and a business mindset.illustrious alumni from previous and enthusiasm In the end, our very own facultyMCA batches who graced the Mrs. Rekha Rao presentedoccasion with their presence were would lead to mementos and thanked the alumni for sparing their valuableMr. Aditya Sharma, Ms. Sonali success stated the time in interacting with theArora and Mr. Mayank Chandan. students and sharing theirThe event kicked off with a speech MCA alumni to experiences about the industry.by Mr. Aditya Sharma, a software studentsdeveloper with 8.5 years ofexperience in softwaredevelopment and design. Mr. Sharma duringthe interaction stressed upon the need tohave an all-round perspective and to becomea 'T' shaped employee. Encouragingstudents to start building their profile rightfrom the beginning at SIMSR, he concludedby saying that hard work coupled with smartwork will lead to excellence.The next speaker was Ms. Sonali Arora who Students and faculty share their insights at the MCA inductionholds 5 years of experience in the financialdomain and is currently working on Debit andCredit cards. Her focus was predominantlyon enjoying studies along with co curricularactivities. She encouraged the students tojoin start-ups at the time of placements as December 2014 15

INTERFACE RM MENTORSHIPThe Jedi masters : Students attending the RM mentorship sessionThe ‘Mentorship’ initiative was The event went on for over an hour with candid endorsed by the students as interaction between the mentors and their being informative, insightful, respective mentees. The mentors began by understanding the background and interests of knowledge - driven and their mentees.guiding them in their decision Thereafter, they shared their own experiences and on career goals. tried to put forward key insights about the retail industry. They then mutually discussed theRM Mentorship is a new initiative by ALCOM to framework for future course of action of the Mentorship Program. Some of the inputs gleanedbridge the gap between the students and the from the mentees for this RM mentorship programindustry. This initiative will cater to the inclusive were, “Helpful to learn from the experiences of thegrowth and overall development of the students by experienced”, “Motivating, supportive andhelping them gain industrial insights in tandem with encouraging”, “Looking forward for more sessionsthe theoretical concepts. It also attempts to make like this”, “Purpose for which they were there wasthe first year students ready to appear for their well served”, “Informative, insightful andSummer Internships with full vigor. knowledge-driven” and “Guided them to think upon their career goals”.Our esteemed Director Prof. (Dr.) Satish Ailawadiinaugurated the session, welcomed the alumni and The RM Mentorship program has been set on ashared his views. It was followed by a presentation firm foot with mentors and mentees organizingby Ms. Vidhya Sharma, Alumni Relations, that meets, sharing latest industry trends and planningentailed the salient features of the program. out activities. The initiative definitely seems to promise a brighter side of things for the students and a sense of connectivity with the alumni.16 December 2014

INTERFACE Stay Inspired “Arise, awake and stop till not the goal is reached” - Swami VivekanandaA little boy who was not lucky enough to get a school bag or a bench to sit on in his entire school life, a ladwho had come from a village in Bihar where “English” was spoken as “Hingliss”, a struggler and dreamerwho had arrived at Mumbai to get into a B-school but was blocked by the security guards at the gate fromentering the college because of his sense of dressing and his English speaking capabilities has todayreached the position where most of us aspire to be, the Managing Director of one of the largestinternational banks, HSBC.Such a distinguished personality was our guest on 24th July, 2014 and his name is Sunil Sanghai, ouralumni of 1983-85 batch.We were proud to welcome him to our campus.His valuable insight and critical analysis on the investment opportunities in India had impressed everyonewho had attended the lecture. His pragmatic way of thinking and his vast store of experiences have reallymade us believe that India's journey has begun “from a hopeless end to endless hope”.The GITA CLUB, on behalf of SIMSR, wish to pay homage to you.You have inspired us and made us believethat anything and everything that can be conceived and believed can be certainly achieved. - GITA Club December 2014 17

MINDSHARERAM TERI GANGA KYUN MAILI ? PROF. DR. B. BHATIAThe river Ganga has been Minister Manmohan Singhconsidered as the most Sacred promised that government wouldriver of Indian Puranas. The word accelerate the pace of cleaningGanga is considered as a the Ganga and the Ganga wassynonym of pure and holy water. declared as a national river. InAccording to a mythological 2009 The National Ganga Riverlegend Lord Brahma collected the Basin Authority was constituted.sweat of Lord Vishnu's feet and However no credible answer iscreated Ganga. According to available as to why earlier riveranother legend King Bhagiratha cleaning schemes have failed.vowed to bring Ganga to earth so Cleaning up 'Maa Ganga' wasthat holy water could be used to among the NarendraModi's, theliberate the souls of his ancestors present Prime-Minister, electionand release them to heaven. planks in his campaign inGanga is also known by another Varanasi and his government hasname Jahnavi. According to a been making sincere efforts tomythological story, when Ganga clean the Ganga. Over the lastcame down to earth, her fast four years experts from seven IITsmoving water created turbulence have held several meetings on how to rejuvenateand destroyed crops in the fields. She also the river Ganga and their final report is likely to bedisturbed the meditation of a Saint named Jahnvi. submitted before the end of the year 2014. TheNow Jahnvi was so much angry that he drank up all project is all about how not to make Ganga dirty. Forthe water Ganga. This made the Devtas (Semi- millions on its bank, the river is a watering hole, aGods) very sad and they prayed to Jahnvi to bathroom, a septic tank, a garbage dump and therelease Ganga so that she could proceed on her blue and black slime that oozes form the tanneriesmission. After their persistent efforts, Jahnvi was is the worst form of pollution. According to CPCBpleased and he released Ganga water through report of January 2013, the Ganga river showsears. On account of this Ganga came to known by unacceptable levels of E-coli, the most commonthe name Jahnvi also. KumbhMela which is the bacteria all along the rivers main stream. Further,largest religious gathering that takes place every according to CPCB 2723 million litres per day of12 years at two places on the banks of the Ganga domestic sewage is discharged from the citiesriver at Allahabad and Haridwar. To the average located along the river. In addition 36 settlementsIndian Ma Ganga as a goddess is inherently clean classified as class I cities contribute 96% of waste-and purifier of all the sins. Ganga Jal is carried over water drainage in the Ganga. Rampant use ofvast distances because of its healthful properties fertilizers and pesticides compound the problem ofand natural purity. pollution. In addition it is estimated that nearlyGanga river is 2525 kms long, links 5 states 50,000 cremation takes place annually at Varanasitogether and channels the domestic, industrial and over and above thousands of dead bodies thrownagricultural waste generated by more than 500 into the river besides carcasses of dead animals.million people. In 1979, the former Prime-Minister The 2525 km long Ganga that flows through 29Late Indira Gandhi asked 'Can we not clean the long cities in five states is one of the most pollutedGanga'. She had comprehensive survey rivers in the country and if I may say so in the world.conducted and created an institution Central History tells us that Thames river flowing throughPollution Control Board (CPCB). The project London was an open sewer called The Great Sink.received further impetus when Prime-Minister Late It forced the House of Commons to abandon itsRajiv Gandhi set up central Ganga authority in sittings in 1858 to escape its malodorous presence.February 1985 and he made commitment that The East India company used the river Ganga asgovernment will definitely not allow dirty water the main transportation channel between Kolkatathrown in Ganga. In 2008 the former Prime-18 December 2014

MINDSHAREto Kanpur during the war in 1857 and over the years years for developing a navigation corridor fromthe waterways become dysfunctional. The five Allahabad to Haldia.countries that share the Rhine river spend about$50 billion on communal and industrial waste- The present government in an affidavit to thewater treatment. In 2007 China vowed to spend Supreme Court informed that a sum of Rs. 51000more than $14 billion on lake Tai, its third largest crore will be spent in the next five years tofreshwater Lake.The global experience shows that completely stop discharge of untreated sewer andthe problem of cleaning Ganga can be solved, waste water from 118 towns into Ganga river. Thesubject to right leadership, autonomy and apex court is keen to ensure compliance withprofessional management for river basin proposed plans but the members of the industrialorganizations. In 1985, Ganga Action Plan (GAP) associations along the river said it will be difficultphase-I was launched followed by Ganga Action with the center's demand to achieve zero levelPlan phase-II initiated in 1993 and the setting up of liquid discharge. Engaging and mobilizing allNational Ganga River Basin Authority (NGRBA) in stakeholders together its religious leaders and the2009. Although a sum of Rs. 7000 crores was people who value it as a cleaner river must be aapproved in 2011 for cleaning Ganga Project but part of development and successful clean-uponly Rs 1825 crores was spent in the cleaning the programme. In Australia, the Murray Darling BasinGanga between 1985 to 2009 in phases.The World Authority is an evidence of this kind of solid work. InBank since 2011 has been providing finance and cleaning the Ganga we are not planning totechnical assistance to the government of India transform Varanasi into Kyoto in Japan butthrough the National Ganga River Basin Project. In Varanasi keeps its focus on what it needs ratherthe present budget the government has made than carried away by Kyoto's success. As Georgeallocation of Rs. 2037 crore in the current fiscal Black in his book on the history and culture of theyear alone to start an integrated Ganga Ganges writes that if Modi can actually cleanseconservation mission in addition to separate Maa Ganga of our innumerable human sins, therefunding ofRs, 100 crore for ghat development and will be plenty of Indians ready to elect him thebeautification at six religious places. Further Rs. Prime-Minister for life.4200 crores is slated to be spent over a span of sixDr. Radhakrishnan Pillai kicks off “GuruSpeak” “A man is great by deeds, not by birth” - ChanakyaOn the very auspicious occasion of Teacher's Dr. Radhakrishnan Pillai with Team Retail LabDay, Retail Lab, SIMSR invited Dr. Radhakrishnan from the Arthashastra itself about the qualities thatPillai for the inauguration of its maiden annual a good leader should possess. Drawing a parallelevent “GURUSPEAK”. between the grand kings of yester years and the star CEOs of our generation, the lecture was aApart from being the author of the bestseller treasure trove of knowledge and immense“Corporate Chanakya”, Dr. Pillai is also the comprehension.Founder-director of Chanakya Institute of PublicLeadership (CIPL) and the recipient of the veryprestigious Sardar Patel International Award(2009), for his research and contribution in the fieldof Management and Industrial Development.Being an expert on the teachings of the greatestteacher this country has ever seen - Chanakya; Dr.Pillai delivered an enriching lecture on how thosesame principles can be applied today and therelevance that they hold in present day businesssituations. Stressing on the importance of beingnumero uno in our chosen fields, he cited examples December 2014 19

FOCUS Cover Story BEYOND THE DREAM Achievements “Trust yourself. Create the kind of self that you will be happy to live with all your life. Make the most of yourself by fanning the tiny, inner sparks of possibility into flames of achievement.” - Golda Meir The Cover Story of this issue ‘Beyond the Dream’ is a tribute to six SIMSR faculty who have zealously worked to win laurels not just for themselves but also for their Institute. This issue of ‘Horizon’ is proud to showcase the achievements of these faculty for setting new milestones for themselves and their Institute. Our faculty members who have earned distinctive recognition in their respective fields are Prof.(Dr.)SNV Sivakumar, Prof. Isaac Jacob, Prof.(Dr.)Monica Khanna, Prof.(Dr.)Preeti Rawat, Prof.(Dr.)Kirti Arekar and Prof. Asha Bhatia. Dr. SNV Siva Kumar, Head of Economics Department has a Doctorate in Economics, Master of Philosophy, and Masters Degrees in Economics from University of Hyderabad. He has over 20 years of teaching experience that includes teaching and research at reputed institutes. He is a core resource person to conduct the economics sessions for BSE Training Institute certificate programs. He is an approved Ph.D. guide for five universities, and has been an active referee for the doctoral theses of other universities. In May 2013, he completed a teaching assignment at Germany in University of Applied Sciences, Ingolstadt, which is a public university funded by the Government of Germany. His areas of interest include Managerial Economics, Indian Economy, Macroeconomics and Policy, Planning and Development, and International Economics, and General Management. Dr. S N V Sivakumar ACHIEVEMENTS: Prof. (Dr.) S N V Sivakumar Dr. S N V Sivakumar was felicitated with Dr. S Radhakrishnan Gold Medal Award by Global Economic Progress & Research Association for Excellence in his field on the occasion of the 20th National Seminar on \"Contribution To Education And National Development\" on 6th September, 2014 at Chennai.20 December 2014

FOCUSProf. Isaac Jacob, a Marketing Faculty and professional, holds anMA in Economics and a Masters in Marketing Management fromJBIMS, Mumbai University. He has over 30 years of industryexperience and has held several responsibilities in hisprofessional life. He has 22 years of teaching experience in thepost graduate level. He has co-authored a book on “StrategicBrand Management” with Kevin Lane Keller and M.G.Parameswaran as co-authors. He has presented and publishedresearch papers in both national and international level. Heregularly trains corporate executives across levels and runsdifferent consultancy assignments with the industry.ACHIEVEMENTS: Prof. Issac Jacob Prof. Isaac JacobProf. Isaac Jacob has been conferred the \"Best Teacher Award\" at the 3rd Asian CEF Awards forExcellence in Education at the awards ceremony held at the Taj Lands End on the 6th of December 2014.Prof Isaac Jacob was also awarded the Best Teacher for Outstanding Contribution to Teaching andEducation (Marketing Management-2014) by the Higher Education Forum and Free Press Journal at aglittering ceremony held at the Oriental Management Institute, Vashi, Mumbai on the 13th of Septemberon the occasion of the Teachers Day celebrations.The Higher Education Forum (HEF) is an advocacy group concerned with the issues and challenges inthe space of higher education in India. With a membership of over 4,000 members, HEF has a vision ofnation building through higher education.Prof Isaac Jacob was conferred the Certificate of Best Performance (2013-14) by Director Prof (Dr)Satish Ailawadi on the occasion of Teachers Day celebrations on 5th September 2014 in the SIMSR RedAuditorium. Prof (Dr) Monica Khanna is Professor and Area Chairperson of Marketing at the K.J. Somaiya Institute of Management Studies & Research, Mumbai. Dr Monica is also the Chairperson of the newly constituted Center for Consumer & Market Studies in Emerging Economies. She has 18 years of experience in academics at various institutes including Indian Institute of Foreign Trade at New Delhi, IIT Bombay Shailesh J Mehta School of Management and NITIE Mumbai, along with 4 years of industry experience with Siemens Ltd. Dr. Monica is an electrical engineer from NIT Warangal (1985), MMS from Narsee Monjee Institute of Management Studies, Mumbai (1992), and Ph.D in Management from University of Pune (2006).Prof (Dr) Monica Khanna December 2014 21

FOCUSACHIEVEMENTS: Prof. (Dr.) Monica Khanna Prof (Dr) Monica Khanna has received the Award for Excellence in Teaching by K J Somaiya Institute of Management Studies & Research in recognition of her performance in the area of teaching, research and service to the Institute for the academic year 2013-14 on 5th Sept 2014 (Teacher's Day). She also received the Provost's Award for Excellence in Teaching on Founder's Day Celebrations of Somaiya Vidyavihar held on 9th Sept 2014, for being the Best Teacher in the management Institute for the academic year 2013-14. Invitation to be a book reviewer to the Indian adaptation of the book on \"Consumer Behavior\" by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar, 11th Edition, Pearson Education Another important recognition of Prof Monica's professional competence was when she was invited to be one of the book reviewers of the Indian adaptation of the book on \"Consumer Behavior\" by Leon G. Schiffman, Joseph Wisenblit and S. Ramesh Kumar, 11th Edition, Pearson Education, and her expert comments were published on the back cover of the book.This book on Consumer Behavior is one of the best text books on the subject. “What is the recipe for successful achievement? To my mind there are just four essentialingredients: Choose a career you love, give it the best there is in you, seize your opportunities, and be a member of the team. - Benjamin Franklin Fairless Prof. (Dr.) Preeti Rawat is an Organizational Psychologist and has earned her doctorate in the area of empowerment and organizational effectiveness from University of Mumbai. Currently Prof. Preeti is working as Professor for Organization Behavior and Human Resource at K. J. Somaiya Institute of Management Studies and Research, (K.J.SIMSR) Mumbai. She has 17 years of academic experience and also has expertise in behavioral training and counseling. Preeti is a certified assessor for Work Place Big Five Profile 3.0TM and Seville International Certification. She has also successfully completed the basic course offered by Indian Society for Applied Behavioral Science (ISABS). Her training experience spans across private and public sector organizations. She was also a part of the team involved in the successful organizational restructuring of a SME in Maharashtra. She has written a book titled 'Workplace Empowerment: A Study' and has edited two compendiums which are a collection of papers presented in the conferences.Prof. (Dr.) Preeti S. RawatACHIEVEMENTS: Prof. (Dr.) Preeti S. RawatDr. Preeti S Rawat was felicitated as the \"Best Professor in Human Resources\" by National EducationLeadership in association with Stars Group on 13th February, 2014 at Taj Lands End, MumbaiShe was also awarded the certificate for Top Performance at SIMSR in the academic year, 2013-14, inrecognition of her outstanding contributions to the college.22 December 2014

FOCUSProf. (Dr.) Kirti Arekar has a Doctorate in Statistics and works inthe area of Quantitative Techniques, Research Methodology andOperation Research at K.J Somaiya Institute of ManagementStudies and Research. She is a Consultant to Lumiere BusinessSolution, Mumbai. She has conducted several training programsfor corporate like BSE, BCCI, INS HAMALA, Lumiere and L&Tbased on decision making by using several Software i.e. SPSS,EXCEL, EXCEL Solver, Megastat, Minitab, SAS and QM3+ etc.She has 275 Research publications in International and NationalJournals. She has published two books internationally. She hasover fourteen years of experience working in academia.ACHIEVEMENTS: Prof. (Dr.) Kirti Arekar Prof. (Dr.) Kirti ArekarProf. (Dr.) Kirti Arekar was felicitated for the Best Paper Award by Global Economy and Finance Journal,Canada, 2013-14 USA.She is a recipient of the Best Teacher Award for Excellence in Research & Teaching from HigherEducation Forum in 2013.She has received a Fellowship from World Business Institute, Melbourne, Australia in 2013-14.Prof. (Dr.) Kirti Arekar has been conferred the Best Researcher award in higher education by in K.J.Somaiya Institute of Management, Mumbai in 2014 Prof. Asha Bhatia is currently working as an Assistant Professor, Entrepreneurship and General Management at K.J. Somaiya Institute of Management Studies and Research, Mumbai. She holds a Masters Degree in Business Management with specialization in Finance and Human Resources. She is pursuing her Ph.D in Social Entrepreneurship. Asha has a work experience of 16 yrs as an Administrator, Lecturer and Counselor in the Social Sector. She has liasoned with several Government Agencies like the Ministry of Health, Education, Social Justice and Empowerment, Railways, Mumbai Police etc. She has been a part of major Policy Changes in issues related to Education, Employment and Accessibility.Prof. Asha Bhatia ACHIEVEMENTS: Prof. Asha BhatiaProf. Asha Bhatia won the Best Faculty Advisor Award at the National level, in the ENACTUS NationalCompetition, held at Taj Land's End on 1st & 2nd July, 2014.She won the Sustainability and Leadership Award instituted by UNILEVER and this entitled her to visitBeijing, China as the Unilever ambassador for the ENACTUS world cup.Prof. Bhatia was also honored as 'Jewel Of Somaiya' at the Somaiya Foundation Day celebrations by Dr.Raghuram Rajan on 16th September, 2014 for Outstanding Contribution To Community Initiatives fromacross Somaiya Vidyavihar campus for the year 2013-14.She won the Best Faculty Advisor award at Mahindra Rise Special Competition. December 2014 23

FOCUS Ekatva 2014 Finale RBI Governor Mr. Raghuram Rajan delivering the Keynote Address‘Ekatva’ the 55th Foundation week of guest of the event Mr. Raghuram Rajan addressedSomiaya Vidyavihar was celebrated from 9th the huge gathering, which was followed by aSeptember, 2014 to 16th September, 2014. The spectacular cultural performance.week began with the commemoration of the The event commenced with the welcome addressachievements of the faculty, staffand students. An innovationExpo was held on the 15th and16th September, 2014.Thegrand finale of the 'Ekatva' weekwitnessed the President ofSomaiya Vidyavihar, Shri SamirSomiaya addressing thestudents, faculty and the staffmembers from all the campusesof Somaiya group, located inMumbai, Nareshwadi,Sakarwadi and Sameerwaditogether, for the first time. Wewere privileged to have Mr.Raghuram Rajan, Governor ofRBI grace the occasion as ourchief guest of the grand finale of'Ekatva'. Shri Samir Somaiya, Mr. Raghuram Rajan with Shri Samir Somaiya ‘Lighting the Lamp’President of SVV and the chief for ‘Ekatva’ - the 55th Foundation Day Ceremony24 December 2014

FOCUSby the President, Shri SamirSomaiya. He congratulated allthe participants of the InnovationExpo for their wonderfulcontributions. He also praisedMr. Raghuram Rajan said “it was great to be back at the university.”some of the innovations at theexpo such as the game of Chessspecially designed for thevisually impaired. He advocatedto the audience to not merelyrejuvenate the body but also the Mr. Raghuram Rajan at The Foundation Day Ceremony with Samir Somaiyamind and soul. He suggestedthat people should spend at leastfifteen minutes every day to revitalize their senses contribute to the society. He also shared histo increase their productivity. insights on the global economy and how the enhancements in technology and increasedMr. Raghuram Rajan, the honorable chief guest globalization are affecting the economy as a whole.addressed the gathering. He mentioned in his The substitution of the routine skilled/unskilled jobsaddress that “it was great to be back at the by technology in the form of machines is causinguniversity” and see such wonderful innovations at the hype of non-routine jobs. This ultimately leadsthe campus. He was thoroughly amazed to see the to the disappearance of the middle level jobsstudents' projects at the Innovation Expo. He leading to a rich person becoming richer and a poorstressed upon the fact that the role of a university is person becoming poorer. He also stressed on thenot to teach students what to think, but it is to teach fact that the physical and monetary stimulus arestudents how to think. The students should have easy ways to enhance the growth of an economy.the inquisitiveness and the willingness to ask more These give short term benefits only. To ensure aand more questions. He further stated that a long term sustained growth, structural changestudent who leaves the university with a curious should be implemented. He concluded by sayingmind will surely add more to his knowledge and that everyone should keep an eye on their spending in order to reduce the current account deficit and the foreign borrowings. The Jewels of Somaiya Vidyavihar awards were also given away at this event bringing down the curtains of yet another year of hard work and dedication of our students, staff and faculty. Prof. Asha Bhatia from SIMSR was honored as 'Jewel Of Somaiya' and was given a plaque and a certificate for 'Outstanding Contribution to Community Initiatives' from across the Somaiya VidyaviharMr. Raghuram Rajan Addressing The Crowd campuses for the year 2014. December 2014 25

FOCUSLiving, Loving, Laughing and Dying: The Buddhist WayHIS HOLINESS THE DALAI LAMA'S VISIT TO SOMAIYA CAMPUS “This is my simple religion. No need for temples. No need for complicated philosophy. Your own mind, your own heart is the temple. Your philosophy is simple kindness.” - His Holiness The Dalai LamaHis Holiness, the 14th Dalai Lama, Tenzin Gyatso on introductory teachings of Buddhism: live, love, laugh and die. The audience reveled in His wit andvisited Somaiya Vidyavihar from 30th May to 2nd wisdom during the speech; His tone, light andJune 2014 in a program that was conducted in casual.association with Nalanda Shiksha. In an event thatwas the first of its kind in Mumbai, His Holiness The Tibetan spiritual leader also inaugurated thegraced our Somaiya Vidyavihar with his presence Somaiya School on 31st May, Saturday. Heand interacted with our students. The event was blessed the school children and spent time withattended by Nalanda Shiksha members across them. The students performed various culturalIndia and received wide media coverage. Samir activities during the program. There were moreSomaiya President of Somaiya Vidyavihar said, “It interactive sessions and a student even asked Hisis our honor and privilege to host his holiness at Holiness about the possibilities of a female DalaiSomaiya Vidyavihar, to listen to him, to have him Lama to which he responded, “why not? There mayimpart his wisdom, guide and bless our students, be a female Dalai Lama in the future.”programs and community and to begin our newinitiatives with his blessings. His holiness is revered 2nd June, Monday, His Holiness Dalai Lama laidworldwide for his promotion of such basic humanvalues as compassion, forgiveness and tolerance. the foundation stone to Sanskriti, a centre forHis address is expected to touch on the importanceof these values in advancing peace as well as Indian Cultural and Religious Studies in Somaiyapromoting individual health, healing and well-being.” Campus which collates 3 institutes offeringOn 30th May, Friday, the events started with the religious courses - Buddhism, Jainism andinauguration of a Tibetan festival in the morning atSomaiya Campus by His Holiness. Dalai Lama Bharatiya Sanskritipeetham. Bharatiyalater addressed the students at Somaiya Campus Sanskritipeetham offers more than 15 autonomous courses including B.A & M.A in Yoga Shashtra.The new institute will have a new combined bigger library, a shrine hall and a centre for community activity.26 December 2014

FOCUSThe afternoon session was an elaborate has the potential to grow too. He also said that heinteractive talk between His Holiness and the was more concerned about problems created bystudents on various topics like religion, politics and human beings like corruption than naturalnational development. He elaborated on disasters.secularism being not lack of religion but tolerancefor the religion of others and also that religious His Holiness The Dalai Lama’s four day visit to theinstitutions are becoming hypocritical economic Somaiya Campus was an inspiring and enrichinginstitutions. He discussed about his appeal for experience for all who were privileged to attend theSocialism and Marxism since they focus on event. His Holiness’s divine footprints hasdistributing wealth and equality. He commented on sanctified the Somaiya Campus and we considerChina's development being great and that India ourselves blessed.From Top to Bottom: Inauguration of The Somaiya Schoolby His Holiness The Dalai Lama, Lighting of the lamp - HisHolinessThe Dalai Lama and Shri Samir Somaiya,Tibetanfestival - Shri Samir Somaiya and His Holiness, HisHoliness The Dalai Lama spending time with students ofthe school. December 2014 27

FOCUSMMS and MCA Convocation “Wherever you go, no matter Chief Guest Smt. Medha Patkarwhat the weather, always bring your own sunshine.” - Anthony J. D’AngeloThe MCA and MMS students of K.J SomaiyaInstitute of Management Studies and Researchwitnessed their first official Convocation onSaturday, 9th August 2014.The Chief Guest for theceremony was Smt. Medha Patkar, Social Activistand Reformer, and the Guest of Honour was Shri.Harish Mehta Executive Chairman and ManagingDirector, ONWARD Technologies Limited.The ceremony started with the lighting of the lamp The Convocation Marchand prayer recital, followed by the welcomeaddress by Dr. Shailaja Karve, Chairman,Convocation Committee. This was followed by theDirector's address to the students wherein hehighlighted the need to be ambitious, preservevalues and stay abreast with the fast pace ofchanging world dynamics. He fostered the belief ofkeeping one foot on the ground while reaching outfor the stars.The Provost, Mr. Bhushan Dewan addressed theaudience. He emphasized that hard work is the keyto succeed so as to achieve a fruitful career. Headvocated the importance of sincerity, hard work,motivation and passion as being the key factors inexcelling.Smt. Medha Patkar in her engaging address to the Lighting of the Lampstudents spoke about the impact of education onstudents’ lives. She related education tomanagement and stated that “Management is notabout being gods and goddesses; it is aboutworking with a positive attitude and profits on abalance sheet cannot be inked if people do notwork for excellence”.Her address was followed by insightful words bythe guest of honor for the evening, Mr. Harish Shah,Dr. D.G Jha, Co-ordinator, MCA and Dr. Sivakumar,Co-ordinator MMS.The momentous ceremony concluded with Students taking the Oathstudents receiving their diplomas from the chiefguests, embarking a new tradition after the grandsuccess of the first convocation ceremony for theMCA and MMS programs at SIMSR.28 December 2014

FOCUSA STELLAR ADIEU TO OUR GRADUATES “Go confidently in the direction of your dreams. Live the life that you have imagined.” - Henry David Thoreau Dignitaries on the dais L to R : Shri Ranganathan, Graduation is a special moment for the Mr. Anil Khandelwal, Shri Samir Somaiya, Dr. Satish Ailawadi students as they step out from the world ofA management education is considered to be an academics to a world where they start building their future prospects and career.overpass to the bonafide world of entrepreneurshipand business. The PGDM and PGDM executive The ceremony began with the auspicious lightingstudents at the K.J Somaiya Institute of of the lamp and the recital of the prayers followedManagement Studies and Research, were by the welcome address. The Director of theconferred with this very overpass at the Institute Prof (Dr.) Satish Ailawadi addressed theconvocation function held on the 8th of November students and their parents by delivering a message2014. highlighting the importance of sincerity and diligence. The address was followed by the veryThe Convocation ceremony for the PGDM and enlightening words from both Mr. Ranganathan,PGDM executive students was brought in with Secretary, Somaiya Vidyavihar and Shri Samirimmense zest and gusto where students returned Somaiya, Chairman, Somaiya Vidyavihar. Theto their Alma Mater with their beaming dear ones chief guest for the evening Mr. Anil Khandelwal,who proudly joined in the festivity. board Member GAIL and former Chairman and Managing Director, Bank of Baroda highlighted theThe ceremony commenced at 3.30 pm with the importance of adversity and challenge, effectiveceremonial convocation march led by Shri Samir communication skills, time management andSomaiya, Director Dr. Ailawadi, Shri Ranganathan, holistic business acumen in his address to theand with the faculty members of SIMSR following graduates. He avidly elucidated his journey fromthem. They marched to the convocation area humble beginnings in the banking sector toamidst the loud applause from the crowd of excited Managing Director, Bank of Baroda.graduate students and their eager parents. The rank holders for each program were felicitated and the graduates received their degrees from the Chief Guest of the evening. The convocation ceremony culminated with the tossing of the caps by the graduates when signaled by Shri Samir Somaiya. The convocation committee proposed the vote of thanks and this was followed by a sumptuous high tea. The graduates, proud parents and faculty left in high spirits.Audience at the Convocation Function Prayer recital at the Convocation Function December 2014 29

OUT REACHHope. Dream. Change. Empower.National Competition is a showcase of how Enactus National CompetitionEnactus students are transforming lives and Enactus-SSC won the following accolades:enabling progress through entrepreneurial action.From March 2014 to July 2014, Enactus teams 1) Enactus Somaiya Social Cell stood third in theircompeted across 36 countries, where the quality league sponsored by Synteland impact of their projects were evaluated bybusiness leaders serving as judges. 2) Prof. Asha Bhatia received the OutstandingAt the Enactus National Competition organized by Faculty Advisor Award for guiding the Enactus SSCEnactus India, “Hope. Dream. Change. Empower”, team successfully throughout the year.was Enactus Somaiya Social Cell's war cry for thecompetition. Among the five inspiring projects 3) For the prestigious Enactus Special Unileverundertaken by Enactus SSC, Enactus Somaiya Competition for Leadership and Sustainability, OneSocial cell showcased two projects namely, Project Faculty Guide and one student from Enactus SSCMogra and Project Kruti. were entitled to visit the Enactus World Cup in Beijing, China from 22-24 October 2014.This event Triumphant Winners at the Enactus National Competition was sponsored by Unilever. Enactus KPMG Competition For the past 15 years, KPMG International has been an active supporter of Enactus, a global non-profit organization that mobilizes students to make adifference in their communities while developing skills that help them become the next generation of socially responsible business leaders. Enactus SSC won the KPMG Business Ethics Grant 2014 with the Grant amount of Rs 50,000. TATA Chemicals Special Competition Tata Chemicals conducts this annual Social entrepreneurship competition every year. Enactus - India is also a part of this special competition where Enactus teams all over India participate and demonstrate one of their ongoing projects.The learning objective of this event is to create social venture for agricultural workers and farmers using sustainable business models. This event was held during June 2013, where Members of Enactus Somaiya Social Cell presented the Project Mogra, which deals with teaching Mogra plant cultivation to farmers of Dahanu and create a source of living for them. Enactus Somaiya Social Cell emerged victorious in this special competition and has won a grant of Rs 40000/- for our projects.30 December 2014

OUT REACHENACTUS China CallingProf. Asha Bhatia and Ms. Urvi Dharmashi with delegates Prof. Asha Bhatia and Ms. Urvi DharmashiThe Enactus World Cup 2014 was held at the to give a presentation on Project Mogra undertaken by Enactus Somaiya Social Cell.China National Convention Centre, Beijing, Chinafrom 22 - 24 October 2014 hosted by CPAFFC The key event held in World cup were(Chinese People's Association for Friendship with Ÿ Enactus Unilever Special receptionForeign Countries). Around 34 Enactus Ÿ Culture Fairparticipating countries were present. Teams from Ÿ Enactus Faculty Advisors Best PracticesMorocco, Ireland, Puerto Rico and China were thefinalists with China winning the world cup 2014. As sessionan award for winning the first place in the Enactus Ÿ Opening, Semi - final and Final Rounds ofspecial Unilever Competition for leadership andsustainability, Enactus Somaiya Social Cell faculty Enactus World Cup 2014advisor Prof. Asha Bhatia and one team member Ÿ Action Leaders ForumMs. Urvi Dharamshi were sponsored to attend theEnactus World Cup as Unilever Ambassadors from The event was attended by many high profileIndia. Our team member was given an opportunity individuals. It was a great learning experience for our Enactus team.Prof. Asha Bhatia and Ms. Urvi Dharmashi : Ms. Urvi Dharmashi in a discussion Display of National costumes December 2014 31

OUT REACH Rakhi KioskOn 5th August 2014, Enactus Somaiya Socialcell in association with National Association ofBlind conducted the Rakhi Kiosk in our SIMSRcampus. Along with the Rakhis made by partiallyblind kids of NAB, we also had two mehendi artistsapplying mehendi to the ladies of our college. Theevent gained good response and lead to a goodcontribution to NAB by the Rakhi's sold. Rakhi Kiosk by NABEducation as a Way of Life Prof. Asha Bhatia giving out certificate batches for VTI since a larger number of students are nowThe Team FinLit at Enactus Somaiya Social Cell interested to be a part of this program. This was followedhas always striven to contribute to the cause of by the convocation ceremonyproviding education to the underprivileged and for the meritorious studentsgiving India a chance to speak, read and write lines of VTI by Prof.Asha Bhatia.to a new chapter of a fresh, literate and visionary All FinLit Programs areBharat. FinLit organized a convocation ceremony supported by IIFL whofor certificate distribution to the students of KJ recently felicitated ProjectSomaiya Vocational Training Institute (VTI). The FinLit with a grant of Rs.event was conducted in the presence of Prof. Asha 30000 and also providedBhatia, the faculty coordinator of Enactus SSC, Mr. Financial Literacy Material toMathew, Principal of VTI and Dalvi Sir, who were all 442 students associatedinstrumental in helping us throughout the FinLit with the Project. Projectprogram at VTI. The principal of VTI, Mr. Mathew, FinLit will continue toappreciated the efforts put in by the volunteers and contribute to the cause oflooked forward to the upcoming FinLit sessions spreading financialand also requested to increase the number of awareness and English proficiency amongst the students and contribute in a small, but sure way to the Millennium Development Goal of Literacy. Proud participants displaying their certificates32 December 2014

OUT REACH Recycle DriveAfter the overwhelming standing social cause.response of the previous Enactus SSC team has been wowed by the response of theyears, Enactus SSC entire college! We hope to continue the tradition in thecontinued with its activity of coming years!collecting old newspapers andrecycling them. Hundreds ofkilos of newspapers werecollected from SIMSR hosteland were sold to scrap vendorsfor recycling. Money acquiredthrough this activity wasutilized for funding projects ofEnactus. This year, theprogram saw a participation ofall of SIMSR hostelites and it was a moment ofpride for the Enactus Team and are happy to seethat our students did enjoy contributing to a long- Joy of GivingEnactus Somaiya Social Cell conducted ‘Joy of urged the students and faculty to donate generously for the cause. The donation was in theGiving’ week from 6th -11th October.The theme for form of money, clothes and even old newspapers.this year was to help Jammu and Kashmir flood The drive was a huge success with students andvictims. In order to help the people in J & K, Enactus Faculty donating more than Rs 14,000.Somaiya Social Cell along with the NGO, 'Goonj', December 2014 33

OUT REACH Donate Blood K.J Somaiya institute of Management Studies and Research conducted a “BLOOD DONATION” camp on 10th of September, 2014. All the students, faculty and staff members participated voluntarily in the camp. In total, 50 units of blood were collected. This camp helped students generate awareness about their social responsibilities and they participated enthusiastically. The camp was jointly organized by “Enactus Somaiya Social Cell\" and “K.J Somaiya Hospital, Sion, Mumbai\" in the SIMSR Boys Hostel under the supervision of Dr Pradnya Kulkarni and Professor Asha Bhatia (Chairperson, Enactus Somaiya Social Cell). The camp was organized in a methodical manner and the participants' health and comforts were seen to with thorough procedures and refreshments after blood donation. Student volunteers, under the guidance of Somaiya Hospital staff, helped the participants and gave moral support to students for donating blood. The non-teaching staff of Somaiya also donated blood which was a huge motivation to the students.34 December 2014

SPECTRUM ALL IS WELLIt was just the beginning!!Photo Gallery of ‘All is Well’The annual initiation event for new SIMSRites impeccable perfection leaving the audience awestruck.While the competition was neck to neck,called “All is Well” was organized by the senior the team work and amount of creativity displayedbatch to welcome the juniors. It was an interclass by the teams was commendable.competition which resulted in sleepless nights,endless hours of practice and recognition of some The PGDM-B class emerged as the winners. Theybrilliant talents. All the PGDM classes participated displayed a gamut of talents ranging from ardentwith zest and zeal. They hosted a kaleidoscope of war cries to rallying with a decorated auto-rickshawevents ranging from singing and dancing to plays while beautifully executing a carnival theme withand stand-up comedy. The quote “Well begun is just the perfect costumes and props. The on stagehalf done” indeed holds good. At midnight 7th June, performances were also a delight. Finally at theall the classes came out of the hostel rooms, end of it, the one thing that came to our mind wasassembled in what we call the Hawa Gali and the famous saying - “ALL IS WELL that ends well”.promoted their classes through innovative silent We ended up with memories galore! All the effortspromotions. The students made posters, banners, paid off and not only did everyone have their sharewall hangings etc to promote their respective of hard work and fame but we also witnessedclasses. Various other promotional activities bonds being established and some real iceinvolving social media, print media and also warm breaking!!gestures such as serving food items werewitnessed. Some of the acts were executed with December 2014 35

SPECTRUM DANCE FIESTA Participants at the Dance Workshop “You've gotta dance like there's nobody watching….” The Students Activity Forum at SIMSR organised a Dance Workshop “DANCE FIESTA” for the students. This initiative helped the students to free themselves from their hectic schedule and to come out with their dancing talent. The students got the opportunity to learn from professionals. The Choreographer and tutor was Darshan Mehta from Shiamak Davar Dance Academy. It was stupendous to see the volume of SIMSRites turning up for the dance workshop. Certificates were awarded to all the registrations for the paid workshop.The workshop was held for 4 days and was distributed in 25 slots.The workshop turned out to be jovial and full of fun, it also provided a positive learning experience for all the students.36 December 2014

SPECTRUM DANDIYA NIGHT Dandiya is a mesmerizing poetry of human movements in tune to captivating rhythmic beats, clattering of sticks, and electrifying display of colours and light. For those who have entered in the magnetic range of its enticement, it is poetry par excellence. The colourful display at Dandiya NightSIMSRites celebrated an unforgettable event - Dandiya Night organised by the Student activity forum.Thebright chaniya cholis and kedias created the perfect aura. Dancing away without a care to the music wasfun for not only those who participated but was a visual treat for those watched from the sidelines.Prizes and gift coupons were distributed to the best dressed male and the best dressed female. Prizeswere also distributed to the best male dancer and the best female dancer. This event brought all theSIMSRites together and each one of them had the zeal and zest for the night. With this memorable eventNavratris too come to an end. Be ready for more events to come up! Team SAF December 2014 37

SPECTRUMIMPRESSIONSFilled with energy, fun, and all things jolly, Applauses & Cheersthey arrived and it was time to break the ice!! of making their presence felt even during the day by havingMMS and MCA 2014-16 batches were silent marches or doing groupwelcomed to the SIMSR family with a gala activities or even just enjoyingevent “Impressions” in the month of August. their togetherness class wise.The Students Activity Forum challenged the To add to the magic of theyoung stars to come up with the best of acts event, some really engagingin a short span of time. Indeed the very one minute games were playedtalented batches put up some really stunning to get everyone in the mood.dance performances, very interesting skits While MMS-A emerged theand once again proved that they are a crazy winners, the other teams didcombination of creativity, passion and had a their level best to entertainhealthy competitive spirit. After a day filled everyone and truly break the ice! Kudos to the entire batch Showcasing Creativity and Talent for the brilliant job. A warm welcome to the entire 2014-16with lectures, the evening began batch. We look forward toin the Auditorium which was full watch these rock stars performof students sitting together and again soon.cheering for all theperformances. What was even Stunning Performances at ‘Impressions’more impressive was watchingthem compete with each otheryet clap and cheer for everyonewho performed well, irrespectiveof their classes. This spirit wasexactly what we were all therefor.Each class picked their color forthe day and wore the same colorthroughout to display their unity.The classes did a wonderful job38 December 2014

SPECTRUMGANPATI BAPPA MORYA dhol. The hour long journey of bringing in the Ganpati idol into the campus, from the college main gate to the Activity room, filled everyone with a spirit of galore. After the idol was established, the prayers began for three consecutive days. The prayers in the mornings and evenings with the serving of prasadam after that, was a delight for one and all. This festival definitely proved to be a refreshing break for the students from the hectic schedule of the academics. On the last day of the festival, students were Students enjoying the Ganpati Festival present in huge numbers for the final prayers. Everybody was feeling heavy in their hearts.Ganesh Utsav is a festival Finally the time to say Good-Bye had come. Swarms of studentscelebrated all across India, running, dancing, soaked in rainpredominantly in Maharashtra. and playing with the colours wentGoing along with the tradition of about to give farewell to the idol ofmany years, the students at Lord Ganpati.SIMSR celebrated the Ganpatifestival this year too, with great This festival depicts how peoplepomp and show. The three days of belonging to different groups comethe festival witnessed lot of together to offer their prayers topreparation by the enthusiastic Lord Ganpati. From the Director ofstudents. Starting from arranging the institute to the gatekeepers,the decoration material, choosing everyone sang in unison thethe idol and preparing the menu for hymns and immersed themselvesthe 'prasadam', the first year in the devotional love for thestudents handled everything with Ganpati. This three day festivalgreat responsibility under the induced a pious feeling inguidance of their seniors. everyone's hearts which graduallyA night before the arrival of the idol, Ganpati Bappa Morya metamorphosed into a feeling ofall the plans came into action. The goodness and well-being.fervent students made beautiful rangolis bychoosing vibrant colours. They also useddecorative lights and small lamps to lightenup the place. Be it the seniors or the juniors,everyone was working in unison. This was awonderful 'Ice-breaking' experience whereinstudents from different genres cametogether to be the perfect host for the arrivalof the guest.The D-day began with early morning chants Students expressing their joy at Ganpati Festivalof 'Ganpati Bappa Morya' wherein flocks ofstudents drenched in water, threw colours ateach other and danced to the tunes of the December 2014 39

SPECTRUM Eye-Dea'14 Participants at Eye-Dea’ 14Pathfinder Innovation & Entrepreneurship Cell 4. Mr. Sanjay Mehta, Founder: MAIA Intelligence, Angel Investorhad organized a pan India B-Plan competition,Eye-Dea'14 in association with Clinique Gorgeous. Mr. Saurabh Garg, Director - The Four Fountains Spa, Entrepreneur: The audience took theThe theme for this year's event was Health and advantage of the opportunity and listened to someWellness. The event received a total of 40 of the brilliant business plans in the Health andregistrations from institutes viz, SIBM, XIMB, IITs Wellness sector. The session also added value inand SIMSR amongst others. The teams were terms of knowledge and innovation from differentasked to send the Executive summary of their B- B-plans. Finally, the Terrific Trio team from SIMSRplans for the first round. Amongst them, twenty bagged the first prize followed by the Criticalteams were shortlisted for the second round and Thinkers of IIT Madras. The event was concludedthose teams were asked to send the with feedback from the panelists on the importancecomprehensive B-plans. The two stage evaluation of thinking of an Eye-Dea and then taking it aheadprocess was conducted by the SIMSR faculty and and implementing it in a near future. They alsoafter rigorous evaluation, six teams were motivated the audience by sharing their journeyshortlisted for the final round. The finalists were which definitely inculcated entrepreneurialfrom SIMSR, XIMB and IIT Madras. The first prize mindset amongst the audience. Such businesswas of Rupees Fifteen thousand, the second of ideas convert into opportunities and change intoRupees ten thousand and third of Rupees Four revenue of millions of USD; so keep thinking, keepThousand. observing and start implementing it.To ensure national participation, shortlisted teamswere allowed to present via skype. Fiveteams gave presentations physically andone presented via Skype to an elite panel ofentrepreneurs and angel investors. Thefinale was conducted on 6th November,2014 at SIMSR under the panel consistingof:1. Mr. Abhijeet Kumar, Co-Founder: ah! Panelists & Students at Eye-Dea’ 14 Ventures, Angel Investment Club,2. Mr. Neeraj Gutgutia,CFO: H-Energy, Upcoming Incubator,3. Mr. Bharat Banka, CEO: Aditya Birla Private Equity, and40 December 2014

SPECTRUMSPRIHAA really great talent finds its happiness in execution. - Johann Wolfgang von GoetheThis is the forte of the studentsat SIMSR. They are constantlyprovided with manyopportunities to showcase theirtalent. One of the best platformswhich facilitates this was theevent from the Public RelationsCommittee, Spriha. It wasconducted on 7th September,2014 on a massive scale. Thestudents from various renownedcolleges were all set to presenttheir work that they had doneduring their summer internship.This event witnessed manydignitaries from various sectorsof the industry. Winner Gauri Paranjpe with judges (L to R) Mr. Sanjeev Dixit, Ms. Bhakti PrasadAfter experiencing the initial & Mr. Anand Ramaswamyscreening rounds, six students got an opportunity Spriha was a brilliant display of well-researched,to present their summer internship projects in front concise and innovative projects. The studentsof the industry experts. The entries were from showcased their two month internship journey byprestigious colleges such as IIM Trichy, NITIE means of lucid presentations. The judges had aMumbai, TISS Mumbai, GIM Goa, VJTI Mumbai tough time in selecting the best amongst all ofand KJ SIMSR Mumbai. The projects done by the them. After thorough evaluation, the first prize wasstudents spanned various specializations such as bagged by Gauri Paranjpe from SIMSR and theFinance, Marketing, Operations, Human second spot was bagged by Amjad Ali from NITIE.Resources and Retail. Evaluation of the projectswas done on the basis of many parameters such as It was a great pleasure in having esteemedthe knowledge about the subject matter, time dignitaries like Mr. Rajiv Wadhwa who is the Brandmanagement, the individual contribution and the Services Partner with Leo Burnett, Ms. Bhaktilearnings and recommendation from the students' Prasad who is associated with AFCONSside to their respective organizations. Infrastructure Ltd. managing the HR, Development & Administration functions, Mr. Anand Ramaswamy, an alumnus of SIMSR, 1997 batch, currently working with ICICI and Mr. Sanjeev Dixit, Chief People Officer at Allied Blenders & Distillers Pvt Ltd. The event was a huge success. We, on behalf of the entire Public Relations Committee thank one and all for their support and presence in the event. We promise to bring forth a plethora of such learning opportunities in future as well.Runner up, Amjad Ali with Mr. Rajiv Wadhwa, one of the Judges of the event December 2014 41

SPECTRUM Finzomania is the annual financial quiz that is like derivatives, mutual funds, banking, insurance etc. which also tested the students’ reasoning, organized by the finance club of SIMSR “Finstreet”. analytical and decision making skills. We received a very enthusiastic response from students across all majors for Finzomania. Totally, Harsh Harwani and Rohit Sarangi (both from PG- there were 58 teams (2 members each) registered B) emerged as the winners of the event. The for the online round on 6th October. Out of these, runners up were Monysh Bandeally and Dattatray 33 were shortlisted for the second round which Bhandarkar (both second year students). consisted of a written round and a stage round of an elaborate quiz on 8th of October. The quiz The goodies' sponsor for the event was covered questions from diverse areas of finance www.livingstyle.in Finzomania Winners & Runners-up42 Finzomania team with Winners & Runners-up December 2014

SPECTRUMANVESHAN 2014Know thyself Alumni and students interacting in the event of AnveshanThe most awaited Alumni portal was unveiled kind of profiles offered to marketing managers,on the occasion of Anveshan 2014 by our ARM branding, market research and so on, theVidhya Sharma. takeaway from the session was that to prosper as a successful professional in the business world, theThe day we all waited for, had finally arrived. best way is to keep oneself constantly updated on what happens around the world 24*7.ANVESHAN 2014 began in the morning of 6thSeptember, with alumni descending down upon The next stop was the room which had a mix of HR,the campus in numbers to guide their juniors on the Operations and Retail Management aspirants. Innitty-gritties of life at a B school for the two years to this room, we were joined by a bunch of inquisitivefollow. students and super energetic alumni. To name a few of them, there was Kopal Agarwal, AbhijeetThe event began with a welcome note for the Anam, Anand Surve, Jasraj Singh and Kalumni followed by a presentation showcasing all Gopalakrishnan. The students circled the alumnithe alumni events that took place in the academic and discussed with them on various topics rangingyear 2014. Our Alumni Relations Manager (ARM) from academia, CGPA, internships, CTC,Ms. Vidhya Sharma took this opportunity to unveil placements, PPOs, job environment, work - lifethe Alumni portal which will henceforth act as the balance and further career prospects.main interface between the institute and ourrevered alumni. Through this portal, our alumni will Our final stop was the room allocated to financeget regular updates on the college activities; job students. Mr. Piyush Tatiya, Mr. Mihir Shah, Mr.postings as well as they can easily connect with the Partha Patashani, Mr. Malvik Majithia, Mr. Saahilfaculty and batch mates. Sinha, Ms. Nitisha Pagaria, Mr. Ajinkya Marathe and Mr. Bhakti Rane were a few amongst thoseSoon after this, the alumni were escorted to who were present to share their experiences anddifferent rooms for open interaction with the first give tips on how to excel in a domain as challengingyear PGDM, MMS and MCA students. as finance. The session which started as a formal interaction soon turned into a friendly conversationAs the Imprints team took rounds of different regarding how to manage college life, interviewrooms, first in turn was the room for marketing questions asked by different companies, tactics toaspirants.The room was beaming with enthusiastic balance rigorous curriculum with co-curricularalumni, fresh out of college, who had joined big activities, certifications, CFA examination and sonames like Deloitte Consulting, Havells, Renoir on.consulting and Capgemini. They emphasised onthe importance of concurrent projects, B-school At the end of the session, students left withcompetitions and how being a part of college satisfaction and alumni with happiness of givingcommittees had added value to their career as well something back to college. The event on the wholepersonal growth. While students enquired on the was highly enlightening to all the students. December 2014 43

SPECTRUM SAFARNAMA Nostalgia '14 A Walk down Memory Lane ‘Road Back to 77‘44 December 2014