50243_AGCO_LookBook_LR5print

DEALER MARKETING EXCELLENCEMARKETING CAMPAIGNS AND COLLATERAL

The American Marketing Association defines marketing as this:MARKETING IS THE ACTIVITY, SETOF INSTITUTIONS, AND PROCESSESFOR CREATING, COMMUNICATING,DELIVERING, AND EXCHANGINGOFFERINGS THAT HAVE VALUE FORCUSTOMERS, CLIENTS, PARTNERS,AND SOCIETY AT LARGE.This is an important definition for marketing as we oftenforget that the role of marketing is to ensure we are focusedon providing value to our customer. At AGCO, our customersare our dealers and the person or business buying and usingour products. Ensuring that we are providing the most valueto our customer through our product offering, programs,distribution support and promotional strategy is critical to thesuccess of not only our business, but our customers’ business.

VALUE DOES NOT ALWAYS MEAN LOWEST PRICE.VALUE MEANS WORTH, IMPORTANCE, AND USEFULNESS.AGCO Marketing must focus on creating, communicating and deliveringofferings that are meaningful, and of importance to our customers.Over the last eighteen months, the Dealer Marketing Excellence team, as partof AGCO NA Marketing, have been working harder than ever to bring valueto our customers through our communications and promotional strategyand supporting materials. Our goal is to provide the right tools, resources,support and collateral to maximize our dealers’ marketing and sales efforts.In addition, we are dedicated to marketing the value of our brands to driveawareness, consideration, purchase and loyalty with our end-users.As part of this effort, the Dealer Marketing Excellence teams has developedand launched hundreds of marketing items: videos, advertising, collateral,promotions, and customer service support tools to better communicate thevalue of our brands. This resource, “Dealer Marketing Excellence Look Book”provides an overview of all the marketing resources available to our dealersto maximize their local efforts, but also an overview of communications ourend-users may see in their homes and businesses. Each of these tools areavailable to our dealers and internal teams to help drive business forward.It outlines where and how to access this information. We hope you findthis information valuable, and are excited to work together to continuingbringing value and good marketing to our customers.Meghann McNallyDirector, Dealer Marketing Excellence

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0<2?=98 THE LAST TRACTOR YOU’LL EVER NEED It was always my dream to move to the country, but my wife was on the fence. She softened a bit when I cleared this patch to make room for a few horses. She’ll still be on the fence. But it’ll be the one she helps build.Tough. Versatile. Dependable. We put our tractors through countless tests. But none are more important than the test of time. Visit your Massey Ferguson dealer today.DEALER 1 DEALER 2 DEALER 3 DEALER 4Address one Address one Address one Address oneContact phone Contact phone Contact phone Contact phoneDEALER 5 DEALER 6 DEALER 7 DEALER 8Address one Address one Address one Address oneContact phone Contact phone Contact phone Contact phone ©2016 AGCO® Corporation. Massey Ferguson® is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson® are trademarks of AGCO. All rights reserved.6

THE LAST TRACTOR YOU’LL EVER NEEDBought my MF135, and it’s stillworking hard today. Years later, my son bought a compact tractor for his first piece of land. I set aside a few acres for my first grandson. But he’ll need to get his own Massey Ferguson.Tough. Versatile. Dependable. Our tractors have been running in families for generations. Visit a dealer today and ask about our latest compact and mid-range tractors.DEALER 1 DEALER 2 DEALER 3 DEALER 4Address one Address one Address one Address oneContact phone Contact phone Contact phone Contact phoneDEALER 5 DEALER 6 DEALER 7 DEALER 8Address one Address one Address one Address oneContact phone Contact phone Contact phone Contact phone©2016 AGCO® Corporation. Massey Ferguson® is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson® are trademarks of AGCO. All rights reserved. 7

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0<2?=98 SALES EVENT SAVE DURING THE MASSEY FERGUSON SALES EVENT as low as Boost your productivity and save big on a Massey Ferguson® compact or utility tractor. Featuring quiet X XXforupto yet powerful engines, these tractors are tough on FINANCING MONTHS* the outside — and easy to operate on the inside. Hurry – offer ends September 30, 2015 Offer varies by model Visit your dealer, and you’ll find all the power, performance and options you need. MASSEY FERGUSON is a worldwide brand of AGCO. masseyferguson.us/compact ©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. MF15P078FC *On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments and implements are included in program offer, but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice.8

IT WORKS BIGGER THAN IT LOOKS.We hear it all the time. You want a tractor that has the size, comfort and FROM MASSEY FERGUSONsimplicity of a compact, but with additional muscle to handle bigger jobslike mowing and loader work. The Massey Ferguson® 2700E Series is the A world of experience. Working with you.perfect fit. It’s ideal for large properties, hobby farms, even landscapingbusinesses. Solid, stable and boasting a tight turning radius, these Massey Ferguson is a worldwide brand of AGCO.versatile tractors will get after some of your hardest jobs around theyard or barn.www.masseyferguson.usCHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Here2700E SERIES AT DEALER NAME: City Name, ST 00000 (000) 000-0000Promotional and dealer co-op body copy. Molorrum ullit, voluptatur www.dealer.comminveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpasitasim ellaborit.©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P085CRv01 9

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0<2?=98 IT WORKS BIGGER THAN IT LOOKS. FROM MASSEY FERGUSON If you’re looking for the size, comfort and simplicity of a compact, but with more A world of experience. Working with you. muscle to handle bigger jobs, check out the Massey Ferguson® 2700E Series. From hobby farmers to large property owners, these hardworking, versatile tractors make short work of mowing and loader jobs around the yard or barn. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 2700E SERIES AT DEALER NAME: City Name, ST 00000 Promotional and dealer co-op body copy. Molorrum ullit, (000) 000-0000 Here voluptatur minveleni dipsa nam quibus everiam fuga. www.dealer.com Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P085CRv0110

YOU’LL RUN OUT OF JOBSBEFORE IT RUNS OUT OF MUSCLE.We hear it all the time. You want a tractor that has the size, comfort and FROM MASSEY FERGUSONsimplicity of a compact, but with additional muscle to handle bigger jobslike mowing and loader work. The Massey Ferguson® 2700E Series is the A world of experience. Working with you.perfect fit. It’s ideal for large properties, hobby farms, even landscapingbusinesses. Solid, stable and boasting a tight turning radius, these Massey Ferguson is a worldwide brand of AGCO.versatile tractors will get after some of your hardest jobs around theyard or barn.www.masseyferguson.usCHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo2700E SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000Promotional and dealer co-op body copy. Molorrum ullit, voluptatur www.dealer.comminveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpasitasim ellaborit.©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P085CRv02 11

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0<2?=98 YOU’LL RUN OUT OF JOBS FROM MASSEY FERGUSON BEFORE IT RUNS OUT OF MUSCLE. A world of experience. Working with you. If you’re looking for the size, comfort and simplicity of a compact, but with more muscle to handle bigger jobs, check out the Massey Ferguson® 2700E Series. From hobby farmers to large property owners, these hardworking, versatile tractors make short work of mowing and loader jobs around the yard or barn. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo 2700E SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000 Promotional and dealer co-op body copy. Molorrum ullit, www.dealer.com voluptatur minveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P085CRv02 A TRACTOR THAT LOVES THE LAND AS MUCH AS YOU DO. For hay, dairy and livestock farmers, landscapers and large property FROM MASSEY FERGUSON owners, the new Massey Ferguson® 4600M Series might just be the perfect tractor. It’s ideal for mowing, has all the torque you need for A world of experience. Working with you. loader work and it’s agile around the barn, too. Plus, its power shuttle transmission and new deluxe cab option will make even the longest days more productive and comfortable. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo 4600M SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000 Promotional and dealer co-op body copy. Molorrum ullit, www.dealer.com voluptatur minveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P086CRv0112

A TRACTOR THAT LOVES THELAND AS MUCH AS YOU DO.The new Massey Ferguson® 4600M Series raises the bar again FROM MASSEY FERGUSONon utility tractors. These popular tractors are perfect for hay,dairy, livestock and mixed-use farm operations, as well as A world of experience. Working with you.landscapers and large property owners. They breeze throughmowing and loader work, while maneuvering easily around thebarn. And with their innovative power shuttle transmission andnew deluxe cab option, even the longest days will be moreproductive and comfortable.www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO.CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo4600M SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000Promotional and dealer co-op body copy. Molorrum ullit, voluptatur www.dealer.comminveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpasitasim ellaborit.©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P086CR 13

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0<2?=98 RAISING THE BAR ON UTILITY TRACTORS. AGAIN. For hay, dairy and livestock farmers, landscapers and large property FROM MASSEY FERGUSON owners, the new Massey Ferguson® 4600M Series might just be the perfect tractor. It’s ideal for mowing, has all the torque you need for A world of experience. Working with you. loader work and it’s agile around the barn, too. Plus, its power shuttle transmission and new deluxe cab option will make even the longest days more productive and comfortable. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 4600M SERIES AT DEALER NAME: City Name, ST 00000 Promotional and dealer co-op body copy. Molorrum ullit, (000) 000-0000 Here voluptatur minveleni dipsa nam quibus everiam fuga. www.dealer.com Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P086CRv02 THE UTILITY TRACTOR. REDEFINED. RE-THOUGHT. RELENTLESS. This is a game-changer. The 4700 Series is the biggest Massey Ferguson® R&D project ever. The goal was to create the most heavy-duty, versatile tractor in its class. So there’s more power for greater lift capacity and pulling heavier implements. Yet it’s nimble enough to maneuver through any operation, making it ideal for hay, dairy, livestock and municipal duty. Come see the result. www.masseyferguson.us CHECK OUT THE Dealer Imprint Area MASSEY FERGUSON 4700 SERIES ©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF15P095CRv0214

THE UTILITY TRACTOR.REDEFINED. RETHOUGHT.RELENTLESS.The 4700 Series is the culmination of the biggest R&D project in Massey Ferguson® history. Rethought and engineeredfrom the ground up, then tested around the world. We have created a utility tractor that’s as stout and heavy-duty as it isversatile. You’ll feel the power with greater lift capacity and the ability to pull heavier implements. Yet it’s nimble enoughto maneuver through any operation. Hay. Dairy. Livestock. Municipal duty. It’s ideal. Before you buy another tractor, comesee the 4700 Series and decide for yourself. www.masseyferguson.usCHECK OUT THE Dealer Imprint AreaMASSEY FERGUSON4700 SERIES©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF15P095CRv01 15

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0<2?=98 TESTED ON FOUR CONTINENTS. www.masseyferguson.us NOW AVAILABLE IN YOUR ZIP CODE. This is a game-changer. The 4700 Series is the biggest Massey Ferguson® R&D project ever. The goal was to create the most heavy-duty, versatile tractor in its class. So there’s more power for greater lift capacity and pulling heavier implements. Yet it’s nimble enough to maneuver through any operation, making it ideal for hay, dairy, livestock and municipal duty. Come see the result. CHECK OUT THE MASSEY FERGUSON 4700 SERIES ©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF15P095CRv0116

TESTED ON FOUR CONTINENTS.NOW AVAILABLE IN YOUR ZIP CODE.The 4700 Series is the culmination of the biggest R&D project in Massey Ferguson® history. Rethought and engineeredfrom the ground up, then tested around the world. We have created a utility tractor that’s as stout and heavy-duty as it isversatile. You’ll feel the power with greater lift capacity and the ability to pull heavier implements. Yet it’s nimble enoughto maneuver through any operation. Hay. Dairy. Livestock. Municipal duty. It’s ideal. Before you buy another tractor, comesee the 4700 Series and decide for yourself. www.masseyferguson.usCHECK OUT THE Dealer Imprint AreaMASSEY FERGUSON4700 SERIES©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF15P095CRv02 17

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0<2?=98 SALES EVENT X XXfor FINANCING MONTHS* SAVE DURING THE MASSEY FERGUSON SALES EVENT Get the perfect combination of brains and brawn this season with on new 5600 & 6600 Series Tractors a specially-priced Massey Ferguson® 5600 or 6600 Series tractor. Visit your dealer to save on the world’s best-performing mid-range tractors. MASSEY FERGUSON is a worldwide brand of AGCO. masseyferguson.us/midrange ©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. MF15P079FC *On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments and implements are included in program offer, but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice.18

THE BIGGEST PERFORMANCEYOU CAN GET IN A MID-RANGE TRACTOR.Introducing the 5700SL Series from Massey Ferguson® — our most advanced mid-range tractors ever. If you’re looking fora mid-range tractor with premium features, Massey Ferguson delivers. These award-winning tractors feature unmatchedvisibility with a redesigned steep-angle hood, unparalleled versatility and the kind of tough and reliable performanceyou just can’t find anywhere else. There’s no job they can’t handle. And we’re proud to be recognized as the Best UtilityTractor of the Year.* www.masseyferguson.usCHECK OUT THE Dealer Imprint AreaMASSEY FERGUSON5700SL SERIES©2016 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF15P096CR *AGRITECHNICA 2016 19

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0<2?=98 INTRODUCING THE 5700SL SERIES A MID-RANGE TRACTOR WITH HIGH-END WRITTEN ALL OVER IT. When it comes to mid-range tractors, you’ll be hard-pressed to find another brand with more years of experience, working in more crops and conditions, in more places around the world, than Massey Ferguson®. And every bit of that experience went into the creation of our brand new 5700SL Series. Stylish on the outside, comfortable on the inside and premium from top to bottom. Offering unmatched visibility with our steep-angle hood design, unparalleled versatility to handle any attachment and the high performance you’re looking for, all in a smaller 110-130 HP package. You can find a bigger tractor. But it would be tough to find a better one. www.masseyferguson.us CHECK OUT THE MASSEY FERGUSON 5700SL SERIES ©2016 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF15P096CR20

SALES EVENTSAVE DURING THE MASSEY FERGUSON SALES EVENT X XXforTake your power and productivity to the next level with Massey INTEREST MONTHS*Ferguson® high horsepower tractors. Their boosted horsepowerand advanced features help you tackle tough jobs with more Hurry – offer ends September 30, 2015muscle than ever before.Visit your dealer to save on the world’s best-performing high horsepower tractors.Dealership Dealer NameNAME Telephone • City websiteDealer’s custom logo goes here.MASSEY FERGUSON is a worldwide brand of AGCO. masseyferguson.us/salesevent©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. MF15P080FC*On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments and implements are included in program offer,but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice. 21

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0<2?=98 MORE UPTIME. MORE PERFORMANCE. MORE COMFORT. LESS MAINTENANCE. For nearly 170 years, our customers have helped us engineer better FROM MASSEY FERGUSON tractors. The versatile new Massey Ferguson® 7700 Series is no exception. It packs the power and performance of a row crop tractor, on a frame and A world of experience. Working with you. suspension that makes it nimble around the barn, too. Plus, the new Engine Power Management System monitors load to boost horsepower and performance. And maintenance-free SCR technology cuts downtime and operating costs. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo 7700 SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000 Promotional and dealer co-op body copy. Molorrum ullit, voluptatur www.dealer.com minveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P084CRv0222

BUILT TO KEEP GOING.BECAUSE A FARM NEVER SLEEPS.For nearly 170 years, our customers have helped us engineer better FROM MASSEY FERGUSONtractors. The versatile new Massey Ferguson® 7700 Series is no exception.It packs the power and performance of a row crop tractor, on a frame and A world of experience. Working with you.suspension that makes it nimble around the barn, too. Plus, the new EnginePower Management System monitors load to boost horsepower and Massey Ferguson is a worldwide brand of AGCO.performance. And maintenance-free SCR technology cuts downtime andoperating costs.www.masseyferguson.usCHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo7700 SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000Promotional and dealer co-op body copy. Molorrum ullit, voluptatur www.dealer.comminveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpasitasim ellaborit.©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P084CRv01 23

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0<2?=98 BUILT TO KEEP GOING. BECAUSE A FARM NEVER SLEEPS. The Massey Ferguson® 7700 Series tractor is all about uptime, comfort and FROM MASSEY FERGUSON productivity. Its row crop performance and barn work agility enable it to tackle any job on the farm. With a wide choice of power, transmissions, cab specs, A world of experience. Working with you. hydraulics and PTO options, the 7700 Series is an ultra-dependable and low-maintenance machine in a class all its own. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Here 7700 SERIES AT DEALER NAME: City Name, ST 00000 (000) 000-0000 Promotional and dealer co-op body copy. Molorrum ullit, www.dealer.com voluptatur minveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P084CRv01 MORE UPTIME. MORE PERFORMANCE. MORE COMFORT. LESS MAINTENANCE. The Massey Ferguson® 7700 Series tractor is all about uptime, comfort and FROM MASSEY FERGUSON productivity. Its row crop performance and barn work agility enable it to tackle any job on the farm. With a wide choice of power, transmissions, cab specs, A world of experience. Working with you. hydraulics and PTO options, the 7700 Series is an ultra-dependable and low-maintenance machine in a class all its own. www.masseyferguson.us Massey Ferguson is a worldwide brand of AGCO. CHECK OUT THE MASSEY FERGUSON 000 Address Line 1 Dealer Logo 7700 SERIES AT DEALER NAME: City Name, ST 00000 Here (000) 000-0000 Promotional and dealer co-op body copy. Molorrum ullit, www.dealer.com voluptatur minveleni dipsa nam quibus everiam fuga. Ebitat velesequi sus nulpa sitasim ellaborit. ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Massey Ferguson®, MF®, the triple triangle logo®, is a worldwide brand of AGCO. All rights reserved. MF15P084CRv0224

YEAR-END CLOSEOUTHAY PRODUCTION JUST GOTMORE EFFICIENT AND AFFORDABLEEverything you need to produce higher-quality hay. From the aggressively redesigned Hesston-built round balersto disc mowers, rakes and more, these hay tools are impressively productive — and profitable. Get yours today.Don’t wait — offer ends soon!STOP BY FOR www.masseyferguson.usTHE BEST DEALSOF THE YEAR. Dealer Imprint Area©2015 AGCO Corporation. MASSEY FERGUSON® is a worldwide brand of AGCO. All rights reserved. 4205 River Green Parkway Duluth, GA 30096.AGCO is a registered trademark of AGCO. MASSEY FERGUSON®, MF®, and the triple-triangle logo are registered trademarks of AGCO. MF15C002BS 25

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0<2?=98 Prove Your Hay is the Best. Participate in the Southeastern Hay Contest and showcase your high quality hay for a chance to win great prizes and recognition. ©2016 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO Corporation. AGCO and Massey Ferguson are trademarks of AGCO. All rights reserved. MF16P019AG26

COMPLETELY REINVENTEDTO KEEP YOU PRODUCTIVE.TAKE ADVANTAGE OF THIS EXCLUSIVE OFFER. ON NEW MODELSSave now on completely reinvented Massey X XXforFerguson® 9500 combines that deliver 20%more capacity while using 20% less fuel. Get FINANCING MONTHS*X% financing for XX months on new models*.Visit your dealer to save on the advanced 9500 Series.Dealership Dealer NameNAME Telephone • City websiteDealer’s custom logo goes here.MASSEY FERGUSON is a worldwide brand of AGCO. masseyferguson.us/combines©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. MF15PO82FC*On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments are included in the program offer, butare sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change withoutnotice. Offer applies to 2012 or newer used models. 27

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0<2?=98 WE’VE BROUGHT INNOVATION TO A WHOLE NEW LEVEL. TAKE ADVANTAGE OF THIS EXCLUSIVE OFFER. ON NEW MODELS Now is your chance to experience the increased X XXfor capacity, reliability and uptime of the Massey FINANCING MONTHS* Ferguson® 9505 Series for yourself. Save with X% financing for XX months on new models.* Hurry – offer ends September 30, 2015 Visit your dealer to save on the newest leader of the combine market. Dealership Dealer Name NAME Telephone • City website Dealer’s custom logo goes here. MASSEY FERGUSON is a worldwide brand of AGCO. masseyferguson.us/combines ©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. MF15P081FC *On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments are included in program offer, but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice. Offer applies to 2012 or newer used models.28

IT SIMPLY DOES MORE, FROM MASSEY FERGUSONMORE SIMPLY. A world of experience. Working with you.Our goal for every Massey Ferguson® combine is to bring youcapacity without complexity. And the new 9505 Series does just Massey Ferguson is a worldwide brand of AGCO.that. One of the largest rotators in the industry provides greaterthroughput capacity. Threshing and separation is super-efficient, 29so you get more clean, high quality grain to the bin faster. We’veeven simplified set-up and operations, from the concaves to thecab. This is the combine you expect from Massey Ferguson.Stop by to learn more.www.masseyferguson.usMF15P083CR

PRINT ADS: 3,660820< When you need a full line of premium haymaking equipment, we’ve got you covered. Powered by rugged AGCO POWER™ engines, the Challenger® WR9800 Series leads the field with greater power, efficiency and comfort. Whether you’re a custom operator or commercial hay producer, the toughest conditions are no match for a lineup that includes square and round balers with groundbreaking engineering. We build everything in Hesston, Kansas— a place with serious hay heritage. For more, visit challenger-ag.us (FPO Offer Here) Challenger® is a worldwide brand of AGCO Corporation. © 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger is a registered trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. CH15P027CSE30

When you need a full line of premium haymaking equipment, we’ve got you covered.Powered by rugged AGCO POWER™ engines, the Challenger® WR9800 Series leads the fieldwith greater power, efficiency and comfort. Whether you’re a custom operator or commercialhay producer, the toughest conditions are no match for a lineup that includes square andround balers with groundbreaking engineering. We build everything in Hesston, Kansas—a place with serious hay heritage. For more, visit challenger-ag.us (FPO Offer Here)Challenger® is a worldwide brand of AGCO Corporation.© 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger is a registered trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved.AGCO, 4205 River Green Parkway, Duluth, GA 30096. CH15P027CSE 31

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3,660820< When you need a full line of premium haymaking equipment, we’ve got you covered. Powered by rugged AGCO POWER™ engines, the Challenger® WR9800 Series leads the field with greater power, efficiency and comfort. Whether you’re a custom operator or commercial hay producer, the toughest conditions are no match for a lineup that includes square and round balers with groundbreaking engineering. We build everything in Hesston, Kansas— a place with serious hay heritage. For more, visit challenger-ag.us (FPO Offer Here) Challenger® is a worldwide brand of AGCO Corporation. © 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger is a registered trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. CH15P027CSE32

Out Here, Capacity is King.Experience the increased capacity, reliability and uptimeof the Challenger 500E Series for yourself. Save with X%interest for XX months on new models*.Stop by [Dealer] today to get yours or learn more: visit challenger-ag.us/combinesortext Combines to 816.521.6893»X% XXBuyanew months* Dealership500E Series NAME combine financing for Dealer’s custom logo goes here. Challenger© is a worldwide brand of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. ©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 | CH15P045FC. On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments are included in program offer, but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice.Used equipment offer is for model year 2012 or newer. 33

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3,660820< PUT MORE POWER TO THE GROUND AND CASH IN YOUR POCKET A DEAL THAT’S EASY ON YOUR FIELDS — AND YOUR WALLET. We’re putting more power in your hands and cash in your pocket. For a limited time, get a groundbreaking lease on legendary Challenger® track and articulated tractors. Visit your Challenger dealer today. But don’t wait — this offer ends September 30.» Challenger Sales Event as low as X% XXFOR months* Dealership financing NAME Dealer’s custom logo goes here. Challenger® is a worldwide brand of AGCO Corporation. © 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. CH15P042FC *On select models with approved credit from AGCO Finance, LLC. Down payment required. Some attachments and implements included in program offer, but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice.34

Out Here, Capacity is King.Experience the increased capacity, reliability and uptimeof the Challenger 500C Series combine for yourself. Give usa call to learn more, or visit challenger-ag.us/combines.But don’t wait—this offer ends September 30, 2015!»X% XXBuyanew months* Dealership500C Series NAME combine financing for Dealer’s custom logo goes here.Challenger© is a worldwide brand of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO.©2015 AGCO Corporation, 4205 River Green Parkway, Duluth, GA 30096 | CH15P044FC.*On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments are included in program offer, but sold separately. Contact your participatingdealer for more details. Offer expires September 30, 2015 and may be subject to change without notice.Used equipment offer is for model year 2012 or newer. 35

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3,660820< A baler that STACKS UP. Take advantage of this exclusive offer. They’re durable. They’re reliable. And now they’re more AFFORDABLE than ever. Save now on Challenger® 2900 Series round balers that are built to tackle the tightest baling windows. Visit your dealer or challenger-ag.us/roundbaler to save on industry-leading round balers. But dont wait—this offer ends December 31, 2015! YEAR-END CLOSEOUT Dealership Stop by for the best deals of the year. NAME Dealer’s custom logo goes here. © 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. | CH15P055FC36

A baler that STACKS UP.They’re durable. They’re reliable. And now they’re more AFFORDABLEthan ever.Receive up to $500 off the industry’s leading haytools.National Cattlemen’s Beef Association (NCBA) members receive $500 offround balers, disc mower conditioners, and small square balers. Don’t wait— offer ends soon!NATIONAL CATTLEMEN’S BEEF ASSOCIATION SPECIAL DealershipSAVE $500 NAMEon round balers, disc mower conditioners, and small square balers. Dealer’s custom logo goes here.© 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO.All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. | CH15P055FC 37

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3,660820< Take advantage of this exclusive offer. They’re rugged. They’re reliable. And they’re ready to help you produce more high-quality hay. Save now during our year-end closeout on Challenger® SP windrowers and 2200 Series large square balers. Stop by or visit challenger-ag.us/hay to save on industry-leading hay equipment. But don’t wait — Challenger Hay Days ends December 31, 2015. YEAR-END CLOSEOUT Dealership Stop by for the best deals of the year. NAME Dealer’s custom logo goes here. © 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. | CH15P055FC38

POWERS THROUGH THE TOUGH STUFFWITHOUT BREAKING A SWEAT. Challenger® innovated the two-track system to work in the most demanding conditions on Earth. More power to the ground, reduced compaction, unbeatable torque and unmatched fuel economy quickly separate these MT700E and MT800E tractors from the pretenders. Plus, now they feature an enhanced LED lighting package, high-performance Kicker® sound system and advanced hood design for better airflow and simple maintenance.STOP BY AND CHECK OUT THE CHALLENGER MT700E AND MT800E SERIES AT DEALER NAME HEREPromotional dealer copy will go here. This is where dealer copy 0000 Address Line 1 Dealer Logo Herewill go. Promotional dealer copy will go here. This is where the City Name, ST 00000dealer copy will go. Promotional dealer copy. (000) 000-0000 www.dealer.comwww.challenger-ag.us©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. Kicker® is a registered trademark of Stillwater Designs.All rights reserved. CH15P048CRv02 39

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3,660820< BUILT TO TAME THE TOUGHEST TERRAIN. STOP BY AND CHECK OUT THE CHALLENGER MT700E AND MT800E SERIES AT DEALER NAME HERE Promotional dealer copy will go here. This is where dealer copy 0000 Address Line 1 will go. Promotional dealer copy will go here. This is where the City Name, ST 00000 dealer copy will go. Promotional dealer copy. (000) 000-0000 www.dealer.com www.challenger-ag.us ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. Kicker® is a registered trademark of Stillwater Designs. All rights reserved. CH15P048CRv0140

When it comes to productivity, Challenger® MT700E/MT800E Series tractors deliver. More power to the ground, unbeatable torque, less compaction and unmatched fuel economy. Now with a new LED light package and advanced hood design for better airflow and easy maintenance. www.challenger-ag.usBUILT TO TAME CHECK OUT THE CHALLENGER MT700E/ MT800E SERIES AT DEALER NAME HERE.THE TOUGHEST TERRAIN. Promotional dealer copy will go here. This is where dealer copy will go. Promotional dealer copy will go here. 0000 Address Line 1 Dealer Logo Here City Name, ST 00000 (000) 000-0000 www.dealer.com ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. CH15P048CRv01POWERS THROUGH THE TOUGH STUFFWITHOUT BREAKING A SWEAT. When it comes to productivity, Challenger® MT700E/MT800E Series tractors deliver. More power to the ground, unbeatable torque, less compaction and unmatched fuel economy. Now with a new LED light package and advanced hood design for better airflow and easy maintenance. www.challenger-ag.us CHECK OUT THE CHALLENGER MT700E/ MT800E SERIES AT DEALER NAME HERE. Promotional dealer copy will go here. This is where dealer copy will go. Promotional dealer copy will go here. 0000 Address Line 1 Dealer Logo Here City Name, ST 00000 (000) 000-0000 www.dealer.com ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. CH15P048CRv02 41

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3,660820<DESIGNED TO CONQUERWHATEVER CROSSES ITS PATH. The Challenger® MT500E Series tractor combines row crop muscle and barn work agility to tackle any job on the farm. With multiple power, transmission, cab and PTO options, the MT500E Series is an ultra-dependable, low-maintenance machine designed to boost your uptime and performance. www.challenger-ag.us CHECK OUT THE CHALLENGER MT500E SERIES AT DEALER NAME HERE. Promotional dealer copy will go here. This is where dealer copy will go. Promotional dealer copy will go here. 0000 Address Line 1 Dealer Logo Here City Name, ST 00000 (000) 000-0000 www.dealer.com ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. CH15P049CRv02 POWER THROUGH The Challenger® MT500E Series tractor combines row crop muscle and barn YOUR ENTIRE TO-DO LIST. work agility to tackle any job on the farm. With multiple power, transmission, cab42 and PTO options, the MT500E Series is an ultra-dependable, low-maintenance machine designed to boost your uptime and performance. www.challenger-ag.us CHECK OUT THE CHALLENGER MT500E SERIES AT DEALER NAME HERE. Promotional dealer copy will go here. This is where dealer copy will go. Promotional dealer copy will go here. 0000 Address Line 1 Dealer Logo Here City Name, ST 00000 (000) 000-0000 www.dealer.com ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. CH15P049CRv01

POWER THROUGHYOUR ENTIRE TO-DO LIST. It took Challenger® to condense the power, performance and features of a row crop tractor into a mid-range frame. Dependable and remarkably low maintenance, the MT500E Series is all about uptime, comfort and productivity. With multiple power, transmission, cab, hydraulic and PTO options, the MT500E will conquer any job from field to barn.CHECK OUT THE CHALLENGER MT500E SERIES AT DEALER NAME HERE.Promotional dealer copy will go here. This is where dealer copy 0000 Address Line 1 Dealer Logo Herewill go. Promotional dealer copy will go here. This is where the City Name, ST 00000dealer copy will go. Promotional dealer copy. (000) 000-0000 www.dealer.comwww.challenger-ag.us©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. CH15P049CRv01 43

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3,660820< DESIGNED TO CONQUER WHATEVER CROSSES ITS PATH. CHECK OUT THE CHALLENGER MT500E SERIES AT DEALER NAME HERE. Promotional dealer copy will go here. This is where dealer copy 0000 Address Line 1 Dealer Logo Here will go. Promotional dealer copy will go here. This is where the City Name, ST 00000 dealer copy will go. Promotional dealer copy. (000) 000-0000 www.dealer.com www.challenger-ag.us ©2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. CH15P049CRv0244

GET BIG POWER — AND BIG SAVINGS.With up to 290 PTO HP, Challenger® MT500E andMT600E row crop tractors are unstoppable. Andnow’s your chance to try one with an industry-leading lease offer.Visit your Challenger dealer today. But don’t wait— this offer ends September 30.»Industry-Leading Lease Stop by (dealer) or visit challenger-ag.us/salesevent to learn more. Up to Dealership X% XXFOR months* financing NAME Dealer’s custom logo goes here. © 2015 AGCO Corporation. AGCO is a registered trademark of AGCO. Challenger® is a trademark of Caterpillar Inc. and used under license by AGCO. All rights reserved. AGCO, 4205 River Green Parkway, Duluth, GA 30096. CH15P043FC *On select models with approved credit from AGCO Finance, LLC. Down payment required. Attachments and implements are included in program offer, but sold separately. Contact your participating dealer for more details. Offer expires September 30, 2015 and may be subject to change without notice. 45

PRINT ADS: Hesston — HESSTON YEAR-END CLOSEOUT — Hay production just got more efficient — and affordable. SAVE DURING OUR YEAR-END CLOSEOUT Stop by for the best deals of the year. E V E R Y T H I N G Y O U N E E D to produce higher-quality hay. From the aggressively redesigned Hesston- built round balers to disc mowers, rakes and more, these hay tools are impressively productive — and profitable. Get yours today. Don’t wait — offer ends soon! Learn more about our year-end savings: visit hesston.com/roundbaler or text Round Baler to 816.521.6884 DEALER IMPRINT AREA ©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO. AGCO®, MASSEY FERGUSON®, MF®, the triple-triangle logo ® and Hesston® are registered trademarks of AGCO. All rights reserved. 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. | HS15P071FC *On select models with approved credit from AGCO Finance, LLC. Down payment required. Tractor not included. Contact your participating dealer for more details. Offer expires December 31, 2015 and may be subject to change without notice.46

— NATIONAL CATTLEMEN'S BEEF ASSOCIATION SPECIAL —Hay production just gotmore efficient — and affordable. Exclusive NCBA member offer: SAVE$500 on Hesston round balers, disc mower conditioners, and small square balers. OR SAVE $250 on Hesston disc mowers.E V E R Y T H I N G Y O U N E E D to produce higher-quality hay. From the aggressively redesigned Hesston-built round balers to disc mowers, rakes and more, these hay tools are impressively productive — and profitable.Receive up to $500 off the industry's leading haytools.National Cattlemen's Beef Association (NCBA) members receive $500 offHesston round balers, disc mower conditioners, and small square balers, and$250 off disc mowers. Don’t wait — offer ends soon!DEALER IMPRINT AREA©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO. AGCO®, MASSEY FERGUSON®, MF®, the triple-triangle logo ® and Hesston® are registered trademarks of AGCO.All rights reserved. 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. | HS15P071FC*On select models with approved credit from AGCO Finance, LLC. Down payment required. Tractor not included. Contact your participating dealer for more details. Offer expires December 31, 2015 and may be subject to change without notice. 47

PRINT ADS: Hesston The Early Bird Gets the Best Deals of the Year! FREE 2 Year Warranty* with AGCO Protection N O B O D Y K N O W S H A Y L I K E H E S®S T O N . Have peace of mind all hay season with our industry-leading 2200 large square baler, PLUS get a 2 year warranty to back it up. Be an Early Bird and get the best deal of the year on the industry’s best hay products from Hesston® by Massey Ferguson. But hurry, this offer won’t last long! LEARN MORE about our limited-time Early Bird special: visit hesston.com/earlybird or text Early Bird to 816-521-6884 DEALER IMPRINT AREA ©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO. AGCO®, MASSEY FERGUSON®, MF®, the triple-triangle logo ® and Hesston® are registered trademarks of AGCO. All rights reserved. 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. | HS15P068FC * The 2 year warranty period consists of 1 year AGCO standard factory warranty + 1 year AGCO Protection Plan Coverage. See manufacturer’s written warranty for complete terms and conditions. AGCO Protection is for a predetermined time frame and usage from the date of purchase if out of base warranty on date of purchase, or from the date the base warranty ends if under base warranty on date of purchase, whichever occurs first. Deductible may apply. Coverage is limited. Restrictions apply. Please see a participating dealer for restrictions and a full listing of the components covered by AGCO Protection plans.48

The Early Bird Gets the Best Deals of the Year! NEWProCut™Rotary Cutter*N O B O D Y K N O W S H A Y L I K E H E S®S T O N . Have peace of mind all hay season with anindustry-leading Hesston® 2200 Series large square baler by Massey Ferguson. Be an Early Bird to take advantage of thenew ProCut™ rotary cutter* option for a more precise cut with higher capacity, and improved serviceability.See the new ProCut features in action: www.hesston.com/procutDEALER IMPRINT AREA©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO. AGCO®, MASSEY FERGUSON®, MF®, the triple-triangle logo ® and Hesston® are registered trademarks of AGCO.All rights reserved. 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. | HS15P068FC* Contact your participating dealer for more details. Limited time offer. May be subject to change without notice. 49

PRINT ADS: Hesston The Early Bird Gets the Best Deals of the Year! —FREE— RearSteer Option N O B O D Y K N O W S H A Y L I K E H E S®S T O N . Our new WR9800 Series SP windrowers prove there’s a better way to produce high-quality hay. Be an Early Bird and you’ll get a FREE RearSteer upgrade, the Hesston exclusive that will totally change your driving experience. This top-of-the-line option gives you steady steering and driver comfort at speeds of up to 24.5 miles per hour. LEARN MORE about our limited-time Early Bird special: visit hesston.com/earlybird or text Early Bird to 816-521-6884 DEALER IMPRINT AREA ©2015 AGCO Corporation. Massey Ferguson is a worldwide brand of AGCO. AGCO®, MASSEY FERGUSON®, MF®, the triple-triangle logo ® and Hesston® are registered trademarks of AGCO. All rights reserved. 4205 River Green Parkway, Duluth, GA 30096 (877) 525-4384. | HS15P069FC Contact your participating dealer for more details. Offer ends 12/31/15. May be subject to change without notice.50