Novae - Events Designer & Lifestyle Management

EVENTS BOUTIQUE &LIFESTYLE MANAGEMENTMONACO by Florence Del BecaroWith a rooted boutique agency philosophy, NOVAEintegrates the benefits of larger companies’ facili-ties with smaller agencies’ human values and atten-tion to detail, to provide unprecedented client care.PASSION, DEDICATION and CHEMISTRY enableme to make the most reliable and relevant recom-mendations to suit your particular needs with highend events and lifestyle management.

MY WORLD « Passionate about people who pride themselves on challengingOver 15 years of experience I have developed a richknowledge and understanding of the event and hospi- the limits of imagination. »tality worlds: resulting in our reputation for creating trulyunforgettable moments & exclusive lifestyle manage-ment assistance.NOVAE is a master in the art of mixing and matchingsubstantial details to produce vibrant and innova-tive events that aim both for my corporate and privateclients. Open to all creative opportunities and aiming toconceive an event with ambition from its inception, mymajor goal is to create a special trend and signature foryour event with surprising ideas.Developing and improving our knowledge and skill setsis key, as well as making a difference in what we do. Ca-ring passionately about our values means respectingpeople whether it is our team, clients or suppliers andthe environment we work in.

EVENT MY DMC ELITE LIFESTYLE XCLUSIV MC UNIQUE EXPERIENCESDESIGNER SERVICES MANAGEMENT GRAND PRIX F1 & TICKETING

« Our value: the unordinary: we are always at the research of new tendencies. »

EVENT DESIGNERThere is nothing we enjoy more than being given a blankcanvas from which our know-how and inspiration will makewonders thus turning even your tiniest needs and expecta-tions into wonderful masterpiece.Working independently from any reviewed type of event, par-ticular venue or specific theme, once your expectations havebeen outlined we will make unbiased suggestions and recom-mendations on how they can be achieved.We produce and manage each step of your exquisite customevent:– Initial Concept & Creation– Planning & Budget Management– Destination & Venue Selection– Coordination & Suppliers Management– Decoration & Design– Entertainment– Floral Design– Catering– Photographer & Videographer– Sound & Light– Production

« We fully involve MY DMC SERVICES ourselves with clients, at every step of the project » NOVAE, as a Destination Management Boutique Agency whose team of passionate professionals will create, plan and deliver vibrant and innovative events. A network of qualified partners and an extensive knowledge of the destination allow us to optimize the choices and deliver unique, customized and exclusive solutions. We find the places, local suppliers that match your goals or- chestrating everything with the utmost discretion. WHY TO CHOSE NOVAE – You have direct access to the owner – Staff and team knows how to react quickly and get some- thing done – There is a personal touch because you’re working with the owner and a select, very carefully chosen team – The team that pitches a piece of new business is the team that works on that business when it becomes a client. – The team is always very flexible and nimble – A small budget to a global firm is usually a gigantic budget to a boutique firm

QUALIFYING CLIENT SITE INSPECTION DINE AROUND TRANSPORTATION & LOGISTICS SPECIAL EVENTSWe assist you in repeating A well planned site We cultivate relationships with City requirements and permitting. Tour & activity programs:successes and avoiding inspection is our core service selected restaurants, exclusive Understanding your historymishaps experienced during and is reflective of our venues and renowned Chefs. Airport: transfer of guests from and enable us to design customizedprevious programs and learn destination knowledge and it to the airport is the first and last program more effectively.from you successes and relates to your program. NOVAE brings the culinary impression of the destination.failures. brilliance of renowned Chefs Entertainment: We provide you to assess to to your chosen venue to offer a Shuttle systems: determining routes We suggest you types of our knowledge of venues/ unique fine dining experience. and creating shuttle system when entertainment appropriate to event space and to gain given program details. achieve your objectives. insight on specific regarding Starting with your vision, we your program. develop a detailed plan and propose the chef best suited to your needs and budget. Service staff, tableware and wines are selected with great care to ensure a unique gastronomic experience.

« Let’s keep it seamless, ELITE LIFESTYLE MANAGEMENT inspiring, breathtaking and rewarding. » We are proud to have established over the past 15 years a precious relationship with our international clients, based on mutual trust and sharing. A large number of our clients have asked us to assist them on various projects all along their lives; planning their honeymoon or their last-minute getaways, suggesting second homes and decoration set-up, celebrating anniversaries, baby’s first birth- day or baptism. Hence our operating as a Lifestyle Manage- ment Boutique Agency, so as to answer all our Clients’ needs in the planning and management of events or logistics. NOVAE will come with a full range of bespoke services, and will meet any top-end family needs and wishes, to ensure your stay amongst us is an experience of a life time. When your well-being and peace of mind are at stake, there is nothing we will spare to give you 100% satisfaction. NOVAE & Bespoke services is utterly pleased and honored to offer this dedicated assistance to our existing and future Cli- ents, ensuring your NOVAE experience continues far beyond!

VIP ENTERTAINMENT RELOCATION & TRANSLATION SHOPPING DININGOur vip team is there to assist Enjoy a night at the opera de Our team coordinates every step of Novae Personal Shopping Tour NOVAE brings culinary brillianceyou with the most unique Monte-Carlo, as much as a the relocation and provide profes- is customized exclusively for you of renowned chefs at home orrequests that require special gambling night at the Casino of sional French, Russian and English and only you. to your chosen venue to offer anand dedicated attention. Monte-Carlo or exclusive experi- translation and interpreting services. unique fine dining experience… ence at the F1 Monaco Grand Prix. One of our goals is to ensureServices include: private We help our clients’ access events Whilst our team is a foreign that you use your time in Mona- We cultivate relationships withaviation, yacht charters, of all shapes. languages graduate, our skills do co wisely and don’t get lost in select restaurants and establish-celebrity appearances and not derive solely from knowing the the overwhelming shopping op- es connections, recommenda-personal chefs. No matter your interests or the languages but also from a contex- tions that Monaco has to offer. tions and bookings. size of your entourage, our team tual knowledge of Monaco and itsWith NOVAE’s exceptional has the network of connections administrative and legislative bases. Our fashion experts will offer you Our knowledgeable team canglobal contacts, you can truly to secure a preferred ticket to For example, the administrative tips and guidelines taking note recommend the perfect localeenjoy the best of what life virtually any event anywhere in formalities for taking up residence of your individual style. for any occasion and arrange ahas to offer. the world. Whether it’s just before in Monaco, including all of the reservation. showtime or a pre-arranged procedures with their many sub- Also, our retail specialists assist destination event complete with tleties and nuances, entail various you with your gifting needs and personalized itinerary and accom- translation and interpreting services recommend and purchase an modations you can rest assured drawing on a thorough knowledge exceptional something for any our team is up to the task. of the Monegasque milieu. recipient.

XCLUSIV MC GRAND PRIX F1 For the ultimate in style and elegance, XCLUSIV MONACO GPF1 By Novae offers you everything you could possibly want and more when attending the Monaco Grand Prix. We will create an itinerary that is designed for you for a tru- ly unique and memorable travel experience, not just another one-size-fits-all vacation package. « The most prestigious automobile race in the world as a VIP guest! »

HELICOPTER TRANSFERS / PRIVATE JET TRAVELin to Nice from an airport of your choiceACCOMODATIONin one of the centrally located hotels right in the heart of the actionPRIVATE BALCONY / CELEBRITY TRACKSIDE VIP YACHThosted with F1 driver appearances including continental breakfast,buffet lunch, afternoon tea and all-day open barPADDOCK CLUBaccess for the serious car enthusiastsEXCLUSIVE PACKAGE AT THE HEART OF A TEAMEnter the very closed circle of a team during the two days of the F1Monaco Grand Prix with access to the team stand alongside pilots,engineers, mechanics…PILOT THE LOTUS TEAM FORMULA 1The day after the Grand Prix, make your dream come true driving theLotus on the Paul RicardFOR THE F1 BIGGEST FANSAccess Le Castellet racetrack, only 2 hours away from Monaco !You will also enjoy a passenger ride on board of a two-seater FormulaOne driven by a pilot of the teamPARTY TIMEHosted to yacht cocktail parties and access to sensational after partiesPERSONAL ASSISTANCEA dedicated coordinator to assist you throughout your stay among us

UNIQUE EXPERIENCES & TICKETING From last-minute restaurant, hotel reservation, bespoke travel itineraries, sightseeing and leisure activities, NOVAE always goes some steps further. Booking of your tickets or Vip Packages for sports, cultural or any other events; the list below is not exhaustive: – Monte-Carlo International Circus Festival – Monte-Carlo Rolex Masters – Formula 1 – Cannes Film Festival – Football – Operas – Theatre – Shows and fairs « Novae always goes some steps further »

Thanks to the benefit of our experienced guides carefully se-lected for their knowledge and their professional touch, farfrom the usual clichés, they will reveal the hidden secrets ofthe Côte d’Azur:HELI OFFSHORERace between offshore and helicopters for thrill sensation!SAIL BOAT AND REGATTANavigate simply by relaxing you, or manoeuver the helm and the sailsunder the control of skippersMEDITERRANEAN WATER SPORTRental of motor boat & sailing yachtsPILOT EXPERIENCEPrivate lessons driving, Ferrari, Lamborghini or Formula 1.Sensational!STAR GOLFINGGolfing in the South of France is a privilege with beautiful weatherand spectacular scenery, luxurious overlooking the MediterraneanSHOOT THE SIGHTS / CLASSIC CAR RIDEPhotography and classic car sightseeing tour to capture the bestlandscapes, architecture

PORTFOLIO

ALKOR & CO / TAX FREE CANNESA Russian Cosmetic Firm representing the brands “L’Etoile”& “Sephora”In charge from concept to implementation of all as-pects pertaining to the organisation of the annual GalaDinners during the Tax Free World Exhibition in Cannes.Logistic coordination pertaining to the attendanceof French guest star Patricia Kass, themed decora-tion of the venue – a private villa, fine catering services,entertainments and scenic setting, logistics including accom-modations, transfers and security services.

ERNST & YOUNG/ FUND FORUM INTERNATIONALNOVAE was mandated by ERNST & YOUNG for the organisa-tion of their festivities held in 2010, 2011 and 2012 during the“Fund Forum International” at the Monaco Grimaldi Forum.Logistical support, including coordination of transfers.In charge from concept to implementation of all aspects per-taining to a Gala Dinner, themed decoration, fine catering ser-vice, artistic program.

FEADSHIP / MONACO YACHT SHOWNOVAE has been mandated for the Feadship Captains &Crew Party organized during the Monaco Yacht Show in 2013and 2014 at the Sea Lounge.In charge from concept to implementation of all aspects relat-ed to the Party hold at the Sea Lounge, themed decoration,entertainment concept and scenic setting

JONES LANG LASALLE / MIPIM CANNESCoordination of all logistic issues managing a “corporate vil-lage” for four days and organising seminar sessions, break-fasts, lunches, cocktails, gala dinners and after dinner party ofJones Lang Lasalle (Leading Real Estate Firm):• Implementation of a meeting structure on the Cannes “Croisette” during the MIPIM - World’s Property Market.• Construction of a 800sqm tent on the “Plage Royale”, the “Noga Beach” Hotel Noga Hilton and the “ZPlage” Hotel Martinez.• Coordination of all logistic issues managing a “corporate village” for 4 days and organising seminar sessions, break- fasts, lunches, cocktails and Gala Dinners.• 90 delegates and 2500 guests attended the after Dinner party.• Organisation of the Gala Dinners - Jones Lang LaSalle France - at the prestigious Royal Mougins Golf Club.

KPMG / FUND FORUM INTERNATIONALThe NOVAE agency is mandated by KPMG for the conceptu-alization and realization of their annual gala dinners held dur-ing the Monaco Fund Forum International.• Logistical support, including transfers coordination.• In charge from concept to implementation of all aspects pertaining to a Gala Dinner, themed decoration, fine cater- ing service, artistic program.

MARUSSIA / MONACO GRAND PRIX F1NOVAE was mandated for the entire organisation of the hos-pitality services set throughout their stay in the Principality forMonaco F1 Grand Prix of 2010, 2011, 2012, 2013.Chartering of the appropriate yacht to welcome the team andits guests. Logistical support, including coordination of trans-fers and accommodation for the team and Marussia’s guests.In charge from concept to implementation and hospitality ofall aspects pertaining to a Gala Dinner & After Dinner Partyonboard the yacht, themed decoration, fine catering service,Presence of Michael Canitrot, the Official DJ at the Cannes FilmFestival, scenic setting, security and transfers logistic support.

MONACO-ITALY ASSOCIATIONAND HOUSE OF ALBERTA FERRETTI / SPORTING MONTE-CARLOIn collaboration with the Monaco Italy Association for the or-ganisation of a Gala night at the Sporting Monte-Carlo to ben-efit the Princess Grace Foundation, the Foundation UmbertoVeronesi & FAI Fondo per l’Ambiente Italiano with a FashionShow signed by Alberta Ferretti Haute Couture.• In charge from concept to implementation of all aspects pertaining to the Gala Dinner.• Logistical support, including coordination of welcome and security staff and transfers.• Creation of a paramount entertainment experience with tai- lor-made performances and an A to Z care of all stage and backstage technical issues and equipments.

MERCEDES-BENZ 2010 / PRESS PRESENTATIONS CANNESUpon the Press Presentations in 2010, 2011, 2013, 2014, 2016, CL 63 AGMG:MERCEDES-BENZ entrusted NOVAE with the implementation CL CLASS FACELIFTof the logistics on the sites involved in the marketing event: CL AMG & S CLASS• Sourcing the ad hoc venue for the set-up of technical workshops and cleaning stations, respecting the specific requirements imposed by MERCEDES-BENZ in terms of engineering, safety and accessibility.• Getting all necessary agreements from Nice Cote D’Az- ur airport and its Business Center, as well as Marseille Provence Airport, to secure the airport parking and hospitality areas dedicated to the journalists, both at dis- posal of MERCEDES-BENZ.• Sourcing itineraries of the test routes; selection of the relay stations where food and beverage activities are organized and where journalists change test cars.• Set-up and equipment of these venues in close co-operation with the caterer for the refreshments and meals served to the journalists and managerial staff.• Proposition of several exclusive sites for photo and video shooting’s requirements.• Selection and co-ordination of the hostesses and drivers, present on all significant stations of the event.• Close co-operation with local authorities and Civil Services to get all official documents and agreements for derogation.

2011 2013 MONACO AIX EN PROVENCESLS AMG ROADSTER CL-CLASS - C117 CLA 250 - 4MATIC

2014 2016MARSEILLE CÔTE D’AZUR C CLASS S-CLASS CABRIOLET & SLC

RECKMANN 120th ANNIVERSARY / MONACO YACHT SHOWRECKMANN, leader of hydraulic systems, celebrated its 120thanniversary in 2012. As a regular exhibitor at major Yacht Exhi-bitions around the world, they chose the Monaco Yacht Showto celebrate this special anniversary attended by some of themost prestigious names in the industry. NOVAE was mandat-ed for the complete management of their festivities.• Helicopter flights for all guests to the secret venue.• Private booking of an exclusive domain and its entire deco- ration for the specific event.• In charge from concept to implementation of all aspects pertaining to a cocktail & Gala Dinner, themed dec- oration, fine catering service.• Logistical support, including coordination of welcome and security staff, technicians and transfers.• Creation of a paramount entertainment experience with tai- lor-made performances and an A to Z care of all stage and backstage technical issues and equipments.

SAMSUNG / FORUM SAMSUNG MONACONOVAE is mandated for the organisation of Samsung’s pressconferences & dinner party hold during the Samsung Forum.• In charge of conceptualisation and theming of the two nights.• Logistic support including guests transfers to venues, coordi- nation of welcome desks with hostesses, and security service.• Artistic program with appropriate scenic settings.

RENAULT F1 TEAM / MONACO GRAND PRIX F1In charge from concept to implementation of all aspects per-taining to a gala dinner & after dinner party onboard his yachtFORCE BLUE.Themed decoration, fine catering service, entertainments andscenic setting, security and transfers logistic support.chnicalissues and equipments.

EXCLUSIVE STAYSSOUTH EAST ASIAOrganisation of exclusive stays in South East Asia for a privateclient hosting 80 guests.Coordination of all logistic issues, conceptualisation of thevarious Gala Dinners held throughout the guests’ stay.In charge from concept to implementation includiing transferlogistic from Switzerland to Asia (chartering a private aircraft,police escort, speedboats), accommodation (resort exclusive-ly booked), conception of Gala Dinners & parties with themeddecoration, entertainments & scenic setting, leisure activitiesthroughout their stay, security service.

ARTISTSMANAGEMENTOur mission is to keep pro-viding you with pioneerevent experience and spec-tacular high quality perform-ers but always with a refineand original profile for thesignature best suited to anyof your festivities!

WEDDINGSNOVAE as a Wedding Designer,specifically focused on pro-ducing contemporary andinnovative weddings events.Congratulations on yourforthcoming wedding...

PRIVATE EVENTSWhether you are looking fora party with a theme or astylish contemporary diningexperience, our skills com-bined with our passion willundoubtedly produce ourmutual solution.

“Our local agency mandated Novae to coordinate our “Florence has managed two of my events. I was im- Simply put, Florence Adelhelm - Del Becaro is unparal-events organized in South of France since 2010. Florence pressed by NOVAE’s portfolio and Florence’s perceptive leled in her competence, thoroughness and dedication.has got excellent contacts to the authorities and is always approach at our very fi rst meeting. Florence understood Ince & Co Monaco SARL, of which I am the Managinga big help in getting special permits, she is multilingual the requirements perfectly and has delivered two very Partner, relied heavily upon Florence and her excellentand is not only talking to, but also understanding foreign- exclusive concepts. Apart from the imaginative concepts team to put together our Monaco office opening party aters! She has great connections for luxury locations and Florence works with the very best suppliers and has strong the Monte-Carlo Beach Hotel. She was simply outstand-estates and is always focusing on our guideline to find connections in Monaco; resulting only in functions of a ing in executing the event for us. She carefully selectedvenues adapted to our events’ profile. Florence became very high quality. Last but not least, Florence and her the venue, oversaw and planned all aspects of the event,years after years much more than a logistic supporter for colleagues are highly professional and accommodating liaised with our London-based Marketing and Account-us in South of France. She is part of our team!” throughout the process. Both of the events have gained ing teams and ensured that the party ran seamlessly on raving reviews.” the actual evening and in accordance with our budget.BERIT BREMER – Senior Project Manager, Oliver Schrott Florence and her team were supportive, attentive to ourKommunikation GmbH AGGIE ANTHIMIDOU – Marketing Manager Investment needs, questions, suggestions and decisions at all times. Management, Financial Services KPMG LLPf We had extremely good feedback from our clients and“J’ai eu l’occasion de travailler avec la société NOVAE friends who attended the party and continue to receive(représentée par Florence Adelhelm - Del Becaro) à WHAT OUR CLIENTS positive comments about the evening even to this day. Iplusieurs reprises en 2010, 2011 et 2012, dans le cadre SAY ABOUT NOVAE would not hesitate to use NOVAE again and recommenddu Fund Forum à Monaco. Cette collaboration a toujours Florence to others without reservation.”été très agréable et fructueuse. NOVAE nous a apportéson expertise dans l’organisation d’événements clients IAN CRANSTON – Managing Partner for Ince & Co Mo-de très haut standing, dans des endroits exceptionnels naco SARLet exclusifs et avec des prestataires fi ables et de trèsbon rapport qualité/prix. Florence est quelqu’un de très “Once again, Maxim and I would like to thank you Flor- “C’est avec une grande effi cacité que vous avez su gérerprofessionnelle qui connait son métier, qui a les bonnes ence and your team for the great execution of our “10 les demandes les plus extravagantes de notre client etconnexions à Monaco et qui sait nous orienter vers les years celebration of L’Etoile”. The comments and the con- surtout avec un extrême réactivité aux vues des modifi-bons choix pour faire de nos événements des succès gratulations of all perfumery presidents present are full cations sans cesse apportées dans le court délai qui vousdont on parle encore quelques années plus tard. Elle sait of joy, passion and compliment: It was a magic moment! était imparti pour satisfaire à nos exigences de qualités.gérer toutes les situations avec le plus grand calme et fait Believe me: to please those people isn’t an easy thing to Nous vous en remercions vivement et ne manquerons paspreuve d’un véritable savoir-faire en matière de creation do… It is for us and for me specially, a great pleasure to de renouveler l’expérience NOVAE dans le cadre de touteet d’organisation d’événements de qualité exception- work with you, as your concept are greater and greater. autre demande d’organisation d’évènements.”nelle. Au plaisir de travailler à nouveau ensemble!” Moreover to be able to give you, at 100%, the key of the party knowing that everything will be perfect is rare thing FRANCE LACLARE – Operations Manager, BWA YachtingCAROLINE IMBAUT – Associate Director, Ernst & Young today’s world, which is giving us the opportunity to take MonacoLuxembourg care of our guests on full time basis not being worried about anything then their pleasure.” GUILLAUME VANTHIER – General Manager Alkor & CO and Deputy Chairman of Kurs Holding Group

FLORENCE ADELHELM-DEL BECARO / MANAGER « Let us impress youand fascinate your audiencewith a wave of a magic wand. »

T. +377 97 70 49 31 M. +33 (0) 6 07 35 26 21 [email protected]« Le Raphaël » - 6, quai Jean-Charles Rey MC 98000 Monaco www.novae.mc