I.AM LIP 2018 CaTALOG

Copyright 2018 by Primary Cosmetics LLC

Where Can I Find It ? Page 1 ABOUT PRIMARY COSMETICS Page 2 ABOUT THE OWNER Page 3 I.AM AFFIRMATION Page 4 LIP TREATMENTS Page 5 GOT LIPSTICK Page 6 + 7 + 8 ORIGINAL LIPSTICKS Page 9 MOISTURIZING LIPSTICK Page 10 MATTE LIPSTICK Page 11 GOT LIPGLOSS Page 12 LIP GLOSS Page 13 GOT LIP LINER Page 14 LIP LINER Page 15 GOT APPAREL Page 16 Apparel Page 17 Party With Us Page 18 I.AM Sign Up

ABOUT PRIMARY COSMETICS Primary Cosmetics is the brand of the future for our future artist to progress our future legacy in the image industry OUR KEY WORDS ARE: Empowerment Education Elevation Evolution We are eager to train to sustain our artist in the image industry Why did we start? Because we saw a lack of quality , affordable products in our industry and we saw artist staying stuck for years ,not knowing the opportunity they have to be epic. We saw a lack of companies building their artist up to explore their greatness We want our Artist to be: Epic at Education Epic at Marketing Epic at Retailing Epic at Customer Service It takes a lot to stay in this growing industry and we are not only a brand that speaks about products , but our product becomes a lifestyle We believe in “Just Living” out your dreams in the best way ,just sweet to allow makeup to be apart of the process Our goal is to show artist that if we can do it, You can too We are that “You can sit with us crew” We want our artist to explore opportunities and become epic at them We want our artist to freelance We want our artist to believe in multi streams of revenue in our industry It takes only 1 person to say YES, after that another person says YES and another We are thankful for the artist that are saying “YES ”, Yes I want to be a Primary Chick

ABOUT THE OWNER ShEO Terrell Ellis Louisville Kentucky Native Currently Residing in Atlanta GA Licensed in 3 states Tennessee , Kentucky and Georgia Licensed Cosmetologist 1000 hours completed for esthetics program Licensed Cosmetology Instructor Trained over 5000 future professionals in Director of Education over one of the largest Cosmetology Programs in Knoxville TN and Louisville KY for 7 years Creator of The Primary Brand Created curriculums used in one of the top makeup program in Nashville Tennessee Universal Educator in Hair , Makeup , Lashes and Brows I just love the image industry and I want to be a vessel to show more women that its possible to do amazing things together in our industry. Terrell Ellis

I.AM AFFIRMATION I WOKE UP AND DECIDED I.AM I.AM ALIVE IN THE MOMENT I.AM EDUCATED I.AM BRILLANT I.AM PROSPEROUS I.AM A WOMEN WITH PURPOSE I.AM BRAVE I.AM POWERFUL I.AM SO GIFTED I.AM PRETTY BOMB ASS CHICK ROCKING LIP STICK I.AM WILLING TO LEARN I.AM A WOMEN WHO SEES IT AND OWNS IT I.AM A SEEKER OF A BOMB LIFE MOST OF ALL I.AM EXACTLY WHO I.AM SUPPOSED TO BE I.AM A LIPSTICK RETAILER WHO BELIEVES IN THE PURPOSEFUL.POWERFUL.PRETTY ME I.AM A PRIMARY CHICK

L I P T R E A T M E N T S Primary Nourishing Lip Balm Nourish your lips with our soothing lip balm formulated with natural plant extracts to moisturize and hydrate chapped lips. Minty scent 3.5g / 0.12 OZ Primary Lip Lock Heavy-duty lipstick topcoat. Clear liquid brushes on a smear proof, waterproof seal that locks in color and keeps lips looking fresh for hours. (Paraben-Free) How To Use : After applying lipstick, brush on a thin layer of lip lock around edge of lip line. Primary Lip Toxyl A botanical extract, from a species of the cork tree, is combined with two peptides that mimic the principal structural components of the lip’s. Sunflower Seed Oil is a potent emollient that helps to retain moisture and a healthy hyaluronate is a water-binding, plumping C & E lock in moisture and provide antioxidant protection. How To Use: Apply directly onto center of lips, blending outwards. Apply over lipstick for a fuller-looking lip. Primary Vitamin C Smooths and soothes and helps prevent dryness and chapping(Paraben-free) What's Inside: Jojoba & Avocado Oils lubricate and smooths Vitamin C enhances antioxidant protection How To Use: Apply directly onto center of lips, blending outwards, or use a lip brush for more precise application. Primary Vitamin E What It Is: Helps condition and repair dry, chapped lips with nourishing Vitamin E. What's Inside: Vitamins E How To Use :Apply directly onto center of lips, blending outwards.

GOT! LIP STICK? I.AM Representative Tampa FL and Louisville Ky KIARA CURETON

THE O.G’S Make your lips the center of attention with our moisturizing, cream formulated lipsticks Moisturizing formula Diverse color selection Multiple finishes available 3.8 g / 0.13 oz

ORIGINAL LIPSTICKS SHADE NUMBERS LEFT TO RIGHT : 012 . 014 . 020 . 022 . 025. 028. 029. 032. SHADE NUMBERS LEFT TO RIGHT: 034 . 035 . 036 . 038 . 039 . 047 . 048 . 051. SHADE NUMBERS LEFT TO RIGHT : 041 . 053 . 054 . 058 . 062 . 063 . 065 . 077 .:

ORIGINAL LIPSTICKS SHADE NUMBERS LEFT TO RIGHT: 093 . 079 . 095 . 107 . 114 . 119 . 115 . 122 : SHADE NUMBERS LEFT TO RIGHT: 123 . 124 . 130 . 131 . 135 . 137 . 138 . 140 SHADE NUMBERS LEFT TO RIGHT : 141 . 142 . 144 . 146 . 150 . 154 . 155 . 156

L I P S T I C K Make your lips the center of attention with our moisturizing, cream formulated lipsticks. -Moisturizing formula -Diverse color selection -Cream finish -3.8 g / 0.13 oz LIPSTICK SHADES st 1 Row (Top to Bottom) Deep Crush , Allure ,Thrill ,Charm , Kinky nd 2 Row (Top To Bottom) Tranquil, Cherry , Passion , Soft Rose Black Berry Champagne 3 Row (Top to Bottom) rd Berry Wine ,Flaming Pink ,Rosette, Troy , Risque

MATTE LIPSTICK Our matte, super-rich formula delivers bold color with a velvety texture and long lasting comfort. A nourishing blend of oils and butters condition and soften lips. Advanced humectants deliver powerful hydration to help keep lips moist and supple. 1 Row (Top to Bottom) st Hanky Panky: Pink with a neutral, mauve undertone Honey Bare: Nude pink with a warm, yellow undertone Spice It Up: Warm brown red - the perfect neutral Meow: Mauve with a neutral, yellow undertone 2 Row (Top to Bottom) nd Infrared Red : with a warm, brown Think Pink: Pink with a cool, fuchsia undertone Very Berry: Plum with a cool, blue undertone Scarlet Redder: Rose with a cool, blue undertone rd 3 Row (Top To Bottom) Grape Catch: Purple with a cool, blue/violet undertone Tickle Me: Pink with a cool, blue/lavender undertone The New Black: True coral with a warm, yellow undertone Hot Sauce: Hot coral with a warm, red undertone

GOT ! LIP GLOSS Lip Model: Terrell Ellis Atlanta GA Rocking SheEO Tee www.primaryimagegroup.com

LIP GLOSS Add shine and boldly pigmented color to the lips with this creamy lip gloss formulation. Non-sticky formula Paraben free & fragrance free Diverse color range 1st Row (Top To Bottom) LG01 LG02 LG 03 LG 04 2 Row (Top To Bottom) nd LG 05 LG 06 LG 07 LG 08 3 Row (Top To Bottom) rd LG 09 LG 10 LG 11 LG 12

GOT! LIP LINER LIP MODEL : FHONIA ELLIS ATLANTA GA FHONIA ELLIS COLLECTION and SEW PRETTY ACADEMY Louisville QUEENS GET SHIT DONE COLLECTION ONLINE SHOP www.fhoniaellis.com

LIP LINERS -Enhance, fill in, and define your lips with these long lasting lip pencils. Choose from a variety of shades ranging from natural to bold. -Long lasting formula -Diverse color selection -Smooth application 2.4 g / 0.08 oz LIP LINER SHADE 1st Row (Top to Bottom) 1 Berry Nude , 2 Glory, 3 Bare , 4 Tickle Me Pink nd st th rd 2 Row (Top to Bottom) nd 5 Voltage Rouge, 6 Pleading Plum ,7 Blasting Brick , 8 th th th th Risky Me 3 Row (Top to Bottom) rd 1 Sweet Spice, 2 Blackberry Champagne , 3 Sand, 4 Pink rd th nd st Champagne 4 Row (Top to Bottom) th 1 Charm and 2 kinky st nd

GOT! APPAREL LIPSTICK UP TEE www.primarycosmetics.com

PRIMARY LIP APPAREL Lipstick Inspired Tees $25.00 Small Medium Large Extra Large MORE BOMB T-SHIRTS ON OUR WEBSITE www.primarycosmetics.com

PARTY WITH US!!!!!!! POP UP AND LOOK PRETTY(PULP PARTY) Makeup Party Lip Party Milk Shakes and Makeup One On One Makeup Course Mommy and Me PAINT and SIP (We Can Sip On Whatever ) LIPSTICK FUNDRAISERS Page 8

Become A Independent Artistic Marketer ( I.AM) Email [email protected] Lets Talk Lipstick LETS GET SOCIAL Instagram @primary_cosmetics FOLLOW OUR FACEBOOK FAN PAGE PRIMARY COSMETICS www.primarycosmetics.com Page 9