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Rejuvenation’20 FCCU and LF Logo: FCCU and School of Management: Forman Christian College (A Chartered University) is a prestigious university known for their Liberal Arts education. The university aims to promote the significant characteristics amongst its students i.e. leadership, empathy, and creativity. The college motto, “By love serve one another,” has been a guiding principle for Formanites throughout the history of the college. For the School of Management, it is our distinctive pleasure and honour to invite your institution to join us at the first edition of Rejuvenation’20, a virtual event from the ABC to XYZ of November 2020. It aims to add value to its participants learning and knowledge. The event has been designed by a team that has a rich experience of developing and leading high-quality management. The Leadership Forum: Leadership Forum is a society, of School of Management, that aims to provides a platform to young entrepreneurs who want to succeed in the business world. It gives them the ability to be innovative in their thoughts and experiences. Leadership Forum reflects the different aspects of the business communities. It may have been that leadership concentrated on pace and versatility. But in this ever-changing world, where global influence, digital need, and social-political changes are frequent, leaders need to be flexible and resilient. In an ever-changing market climate, it is important to be able to rebound rapidly and remain on track in the face of repeated challenges. For the year 2020, LF has introduced the first edition of Rejuvenation’20.

Advisors:

Message from the President: As the President of Leadership Forum, I take great pride in welcoming all the attendees to the first edition of Rejuvenation’20! I will be assisting with the preparation to make sure that all information, significant dates, and project guidelines are communicated to you directly. We tried our best in arranging everything accordingly for your comfort. To prioritize the health and safety of our delegates, we have chosen to transit to a virtual format. However, we are confident that the experience shall preserve the engaging and interactive energy that an in-person event guarantees. Judges: We are very grateful to our distinguished jury: Our jury, will be marking every participant/team according to the rubric provided. The Rubric: Name(s): _________________________________ Presentation Marking Rubric (Group) 5 43 2 Mark Visual Appeal There are no errors There are There are There are many in spelling, some errors many errors errors in spelling, grammar and in spelling, in spelling, grammar and punctuation. grammar and grammar and punctuation. The Information is clear punctuation. punctuation. slides were and concise on each Too much Too much difficult to read slide. information information and too much Visually on two or was contained information had appealing/engaging. more slides. on many been copied onto Significant slides. them. visual appeal. Minimal No visual appeal. effort made to make slides appealing or too much going on. Extensive Most showed Few members Presenters didn’t Comprehension knowledge of topic. a good showed good understand topic. Members showed understanding understanding Majority of complete of topic. of some parts questions understanding of All members of topic. answered by only assignment. able to Only some one member or Accurately answer most members majority of accurately

answered all of audience answered information incorrect. questions posed. questions. questions. Content The presentation The The The presentation Creativity was a concise presentation presentation was a brief look summary of the was a good was at the topic but topic with all summary of informative many questions questions answered. the topic. but several were left Comprehensive and Most elements unanswered. complete coverage important went Majority of of information. information unanswered. information covered; little Much of the irrelevant and irrelevant information significant points info. irrelevant; left out. coverage of some of major points. Exceptionally Thoughtfully A few Shows little clever and unique in showing deep and uniquely original creativity, understanding. presented; touches originality and/or clever at enhance the effort in times in project to understanding the showing show some material. understanding understanding of the of the material. material. Total /20 Comments: ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________________________________________________________ ______________________________ OR

Category Score of 5 Score of 4 Score of 3 Score of 2 Required Goes over and Includes all of the Missing one or more of Several required Elements above all the required elements as Score: required stated in the the required elements as elements are stated in the missing from the elements stated directions/instructions directions/instructions project in the directions & instructions Creativity Exceptionally Thoughtfully and A few original touches Shows little Score: clever and creativity, originality unique in uniquely presented; enhance the project to and/or effort in showing deep clever at times in show some understanding the material understanding showing understanding of understanding of the the material material Neatness and Exceptionally Attractive and neat in Acceptably attractive but Distractingly messy Attractiveness attractive and design and layout Score: may be messy at or very poorly particularly neat times and/or show lack designed. Does not in design and of organization show pride in work. layout Grammar No grammatical A few Several Many grammatical Score: or mechanical grammatical/mechanical grammatical/mechanic or mechanical mistakes which are not mistakes mistakes in the distracting al mistakes which are project distracting throughout the project. Clearly not proofread. Understanding Shows a Shows an understanding Displays a somewhat Does not show an of the limited understanding understanding of the of Content sophisticated major themes of the text. Misses Score: understanding of the book. May have a book few misinterpretations. plot points and has quite a few

of the themes in misinterpretations. the work Overall Project is Project is somewhat Project is disorganized Project is incomplete Effectiveness engagingly organized, complete and incomplete at and not easy to and follow Completion organized and and holds the attention of times and is somewhat Score: presents the viewer able to hold the material that is captivating for attention of the viewer the viewer. Comments: Total Score: /30 Sponsorship: Once the proposal is approved, the LF team will be getting in contact with the sponsors for the event. The details of the sponsors will be provided. 6. Event Introduction FCC’s school of management society brings you its first installment of the much awaited event: “Rejuvention.” It’s time to hop on the roller-coaster of creativity and innovation. Get ready for two challenging business rounds which involves strategic thinking, innovative problem solving, marketing & advertising and sound decision making to expand your skill set and help you attain your true potential as leaders and entrepreneurs. Now is your time to shine! 7. Individual and groups are allowed to participate. (No more than 5 members allowed in a group.) Round 1 Discussion on a failed product or brand. You will be asked to state reasons for failure with facts and figures. Execute a plan to remarket the product or brand by using different strategies. (50% weightage)

You must choose a product/brand from the following list: Harley Crystal Pepsi Lay's Colgate's Beef Davidson WOW Lasagna Perfumes chips McDonald’s Huawei Mate Microsoft HP Touchpad Arch X Zune Deluxe Galaxy Watermelon Vitamin United Motors Note7 Samsung Oreos Water (United Bravo) Mountain Persil Power Google Nissan Dew: Glass Murano Codeine CrossCabriolet Jubilee Twitter The Edsel Google+ Sony Betamax Peek Round 2 Making an advertisement for the respected product or brand you chose in round 1. (50% weightage) • Guidelines for making the advertisement: - Be creative. - Can be horizontal or vertical. - No longer than 3 minutes.

- No foul language. - No racism. - No sexism. - Religious sentiments must not be hurt. - May be made from phone camera. - The advertisement must be visible. Further details: • Participants will have two weeks to work on their project. • No plagiarism allowed. Citations can be given. • The final result will be announced within a week after being judged by the judges. • A rubric will be provided to the judges. On the basis of the rubric, the marks will be given accordingly. 8. Prize First and Runner up will get trophies and hoodies. Every participant shall receive e-certificates. The advertisements of the winning team and the runner up team’s will be shared on LF’s social media. 9. Code of conduct 1) Participants must make use of respectful spoken and written language in both of the rounds. 2) Participants must cooperate with the entire management of Rejuvenation. 3) Participants must respect the judges feedback. Rules for Add making • Each advertisement must make a proposition to the consumer. Be direct. “Buy this product, and you will get this specific benefit”. • The proposition must be something your competition either cannot or does not offer. In other words, it needs to be unique. • It must be strong to motivate people to purchase what you are selling • There should be no interruptions or disturbance in the advertisement. Like no background noises, voice should be clear, and it should be in proper format.

• Think about the audience in your advertisement that how the advertisement can grab their attention. • The duration should not be more than three minutes and the footage should be clear. How it will take place online 1. In the first part the submission will be through email and the document should be in the form of docx or pdf. Deadline will be of two weeks. There should be no plagiarism in the project and references must be given. A sample project may be given to the participant for the understanding. 2. The second phase consists of the ad which will be a video, Participants will record their ad and submit it through email or google drive link. (Video to be compressed- 75MB) 3. Both the video and project will be shown to the judges and they will assess them on the basis of rubric provided. 4. Final results and the winner will be announced on the social media pages of The Leadership forum. Payment and Procedure 1: Payment can be made in the FCC. The delegation fee is Rs.500/- There is NO delegate fee. It is the responsibility of the delegation to ensure that the payment is made and received by the Rejuvenation management. Account name: Forman Christian College Account number:2361-70000003-01 Bank: Habib Bank Limited 2: The fee can be deposited either in any HBL bank and it can be also transferred online. Contacts Ahmed Habib 03477545556 Umair Ahmed 03178083692 Hira Mustafa 03014127204 Shanzeh Rehan 03205453733 Social media links Facebook: https://www.facebook.com/TheLeadershipForum/

Instagram: https://www.instagram.com/lffccu/ Expenses: - Trophies/shields - Hoodies CSR (Corporate Social Responsibility): As their can be no social events for the for event, the LF team plans to take participants to an NGO and do social work.