SCHOOLOFINFORMATION&COMMUNICATIONTECHNOLOGY DMA2231DESIGNPROCESS SEMESTER119/20 MANUALBOOK CORPORATEIDENTITY NURFAZIERABINTIMOHDMISRI DGD181015 FATINNORSYAHIRAHBINTIMDSHAFIE DGD181006 NATASYAAMIRAHBINTIAHMADNASRI DGD181009
Content Iden tyCoreElements Logo AlternaveVersions ClearSpaceandMinimumSize IncorrectRenderingandUsage Lock-up ColourPalle e Typeface ApplyingtheCoreElements Staonary Le erhead&ConnuousSheet Envelope BusinessCard Pen Form PurchaseOrder Invoice Transportaon ParkingScker Packaging RoomCard Uniform MaleUniform FemaleUniform
Logo Ourcompanyareallaboutelegancyandvintagewhichiswhywechoosetwoofthesecolour, GoldenrodandBlack.GoldenrodandBlackmatchedwitheachotherasitjustlooksright andjustnice. Typography FontusedisCenturyGothic. CENTURYGOTHIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghjiklmnopqrstuvwxyz 1234567890
Logo:Alternaveversions Full-Colour Single-Colour Black&White
Logo:ClearSpaceandMinimum Size “ClearSpace”isdefinedasthe spacethatnootherelement explicitorimplicitshallcrossin relaontotheUniversityLogo. O enreferredtoas'runaround,' type,imageand/ordocument edgeshouldnotbeplacedcloser thanthex-heightsurrounding universitymarks MinimumSize 4cm
Logo:IncorrectRenderingandUsage Donotaddshadows Donotrotateit Donotusegradient Donotaddoutline
Logo:Lock-up Alock-upisthefinalformofalogo withallofit’selementslockedin theirrelavetposions. HORIZONTAL& VERTICAL LOCK-UP
ColourPallette WecombinedBlackand #000000 #DAA520 Goldenrod.Blackrepresentsthe menasthehotelaremostlyvisited bythemale.Goldenrodrepresents thevintage-likeandeleganceofthe hotel.
Typeface Calibri SUB-HEADING CalibriBold HEADINGS ABCDEFGHIJKLMNOPQRSTUVWXYZ CalibriLight abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 123456789 abcdefghhijklmnopqrstuvwxyz 1234567890 BODY CalibriRegular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghhijklmnopqrstuvwxyz 1234567890
Le erHead FirstPage NextPage
Envelope
BusinessCard Front Back
Pen
PurchaseOrder
Invoice
CarParkScker
ROOM CARD
Uniform MaleUniform FemaleUniform
270CHANGKATTHAMBIDOLLAH 55100KUALALUMPUR
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