Corter Coffee Roasters: Proposal & Estimate

let’s do this point of contact project corter coffee website re-design Billi Rogers Corter Coffee Roasters Voss Alan Website Re-design Lead Designer July 2023 Tel . 469-300-6291 www.vossalan.xyz All information, ideas, and data contained in this document is intellectual property of Voss Alan, LLC © 2023 Voss Alan, LLC



what to expect Welcome . . . . . . . . . . . . . . 4–11 Meet Voss Alan Meet Jerry Meet Billi Mission Process Project Scope . . . . . . . . . 12–17 Summary Agenda Timeline Estimate & Closing . . . . . 18–21

welcome

meet voss alan Underneath the studio sheetrock, we’re a husband and wife team who saw the need for something greater. We were tired of working for places that never positioned the client first or worse, force-fed them solutions they didn’t even want. At Voss Alan, we offer a wide range of services in both design and development. We fully understand that for your brand to live at it’s fullest out in the world, every detail matters. Whether you’re looking for brand design, web design, software development, or a custom API, we’ve got you. We aim to always be present and attentive with all we work with because, at the end of the day, we’re all just people, trying to make an honest living, doing what we love. We’d love nothing more than to partner with you on the journey ahead and we thank you for the time you’ve allowed us to review your unique opportunity.

meet jerry Jerry’s analytical mind propelled him to success during his 12-year progression in the ARMY. However, he eventually decided to pursue a career that would allow him to spend more time with his family. After leaving the military, Jerry worked on multiple contracts and roles in various realms of technology, including simulation centers, logistics, and wide area networks. He eventually shifted his focus to software development, gaining expertise in both front-end and back-end development of globally known enterprise-level systems. He has also worked with start-ups, helping them understand the importance of scalability in code. Jerry is deeply passionate about software development and the innovative solutions it enables. He shares his knowledge and zeal through mentorship programs, with a focus on entities that connect to military personnel and their spouses during their transition. Jerry’s life experiences give him a competitive edge in understanding business requirements and possibilities. He enjoys the creative process of software design and possesses a strong understanding of what’s possible, what’s important during the build, and the resources required. As a result, Jerry is an invaluable member of our team.

meet billi Billi has always been creative in spirit and has been in the field of design since 2016. She first started in the industry as a resident photographer and social media manager, where she gained a deep understanding on the way a brand should exist in the world. From here, Billi moved into more hands-on design, creating branded worksheets and presentations for a Cognitive Education Company. This role catapulted her into a deeply rooted stance on the power of utilizing brand guidelines to consistently convey a brand to the world. While attending Rocky Mountain College of Art + Design to obtain her Bachelor’s of Fine Arts in Graphic Design, she worked for a quickly growing tech company out of New York City. Here she helped them establish their brand, create and manage their social media content, create monthly email campaigns, design gorgeous decks used for investment and education purposes, as well as aid in web design. It is all these experiences and Billi’s deep love for the creative process that led her to where she is today. Creating empowerment through the use of methodical design.



mission Standing on the legs of empowerment from others, Voss Alan aims to empower all through the use of methodical design. But, what does that even mean? Great question. Voss Alan’s aim will always be to empower every client by bringing their visions into the tangible realm. Believing nothing is more empowering than being heard. We believe your designer or developer should knowledgeably walk you through the process of bringing your visions for your brand into existance in a way that clearly and consistently communicates your messaging to your viewers. At the end of the day, the ultimate goal is for our clients and their ideas to feel seen, valued, and heard. Ensuring you feel empowered throughout the entire process of bringing your visions to life.

let’s get creative creative (adj.): innovational, experimental, original Experimentation is the name of it all. If one isn’t willing to experiment in every avenue of design, then why bother? Iterating quickly and often is key to running through a mulitude of concepts. Seeing and considering multiple concepts is the secret to uncovering the best route for each project or initiative. While every designer and developer go through a creative process, we all have our own unique ways of executing. Here’s a little insight into what our creative process looks like.

Phase Phase Phase 01 02 03 deep dive make a plan take iterative action This is the phase of the process With a deep understanding of where we gain a deeper what is needed to make your Design is iterative, meaning we understanding of what success project a success, a plan begins will go through several rounds in your specific project looks to take shape. This can include of ideas and concepts before like. This part is imperative, as it defined phases, a roadmap, reaching the final deliverable(s). drives everything that expected deliverables, and Depending on the scope of comes after. an estimate. the project itself, this can take anywhere from a few weeks to a few months.

project scope

summary This project will be a complete redesign of Corter Coffee Roasters’ web presence to cleanly communicate the underlying values of the brand: clean, consistent, and approachable. The new site will feature a custom voice that clearly communicates the brand and engages wtih viewers in an approachable manner, lending to more sales. The new site will be heavily focused around selling product in an engaging manner that keeps shoppers on the site for longer periods of time.

what’s on the agenda agenda (n.): plan of things to be done Let’s break this into easy-to-digest phases. Every journey starts with a single step, so let’s dive into where exactly that first step should take place.

01 02 phase one phase two Break out the necessary pieces Create low-fidelity wireframes of the site, what content needs that will convey the new layout to be sourced, and what we’re and workings of the site. doing away with. 04 03 phase four phase three Finalize the site, ensure store Draft the site in a high- function is working, and pass fidelity manner that allows for off inventory and ongoing interaction and feedback in control knowledge to main real-time. POC.

let’s talk timeline timeline (n.): a graphic representation of the passage of time Phase Phase 01 02 organize wireframe In this phase we will put Low-fidelity wireframes together a plan that will inform essentially serve as sketches the rest of the design process. that clearly define the layout We’ll dive deeper into your true and flow of the proposed new vision for the site, your brand, web design. This is the phase and the users. We’ll also make to get granular about how a list of content needed versus things will function and what content leaving. should shift. approx: 2 weeks approx: 2 weeks

Ideas are great, yes, but how long will all this take? Review our proposed timeline below to get a better grasp on just how long it’ll be until your project is integrated into the tangible realm. Phase Phase 03 04 high-fidelity finalize Taking the low-fidelity This is where we finalize any wireframes into high-fidelity remaining design changes, format essentially creates a ensure all pieces and parts are live site that isn’t published. fully functional before taking This is where we ensure the your new site live. Once live, design and experience is on we will once again do quality par with your vision for your checks to ensure your site is brand. accessible to all. approx: 3 weeks approx: 5 weeks

estimate

web redesign pacakge website (n.): an easily accessible piece of your unique brand • Ensuring your brand has the highest impact • Up to three pages included with five subsections each • Custom designed site that reflects your brand in a unique way • Copywriting included with custom voice • Additonal photography & videography not included • First year of accessibility plugin included • Includes first year of hosting • Does not include any additional desired plugins • 10% Veteran discount (not shown below) • 50% deposit prior to start $5,500

thank you acknowledge that just your presence is a gift Thank you for giving me the time and space to fully review the scope of your opportunity.