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Treatment ~ 03 A montage of imagery and the brand system elements with a play of shadows & patterns.

Iconography

Typography Titles & Text Highlights - IN PLAYFAIR DISPLAY ITALIC FONT Heading 1 Heading 2 Sub Headings & Body Text - IN GILROY FONT

Brand Palette

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External Pathway - Sub Project 1 : External Pathway Creatives (On-Site Branding) - Sizing & Specifications : Follwed as per provided by client. (In feet : Height 8’) - Look & Feel, Fabrication details : Matt panels, acrylic structure with back-lit lighting. PANELS (5-8)

PANELS (1-4)

PANELS (12-14)

PANELS (9-11)

PANELS (19-21)

PANELS (15-18)

mockup On-Site Production

mockup On-Site Production

Sales-Office Signages - Sub Project 2 : Sales -Office/ Experience Centre Signages - Sizing & Specifications : Master templates to be created - Look & Feel, Fabrication details : Metallic Border/Framing + Matt Dark Green Surface + Metallic Text & Emblem + Abstract Pattern - Software : Photoshop, Illustrator References: -Look & feel, Structure







mockup mockup

mockup mockup

mockup mockup

mockup mockup

Residential Brochure Brochure design is creating a document used as a marketing tool to advertise or explain a business product or service. It often comes in the form of a pamphlet or flyer to be distributed to potential cus- tomers. The cover should be the focal point of your marketing and include an image, slogan, or tagline. The remaining bulk of the brochure contains all relevant product or service information, contact details, and a clear CTA (call to action). - Sub Project 3 : Residential Brochure (to be handed out at the experience centre) - Sizing & Specifications : 330 mm x 280 mm - 34 spreads in total with two fold pages - Look & Feel, Fabrication details : Photo print + foiling for metallic feel - Software : Indesign, Illustrator











Amenity Catalogue Catalogue is a graphic design product that presents your products or services to your potential clients. What matters the most to us as designers when designing a catalogue is to establish harmony be- tween the text, pictures and colors. That is so because catalogue design prepares a company presentation for print and online edition. A catalogue describes your overall line of products or services you offer to your customers and should be designed by top standards. - Sub Project 4 : Amenity Catalogue (to be handed out at the experience centre) - Sizing & Specifications : A3 horizontal,, 28 spreads in total with four fold pages - Look & Feel, Fabrication details : Photo print + foiling for metallic feel - Software : Indesign, Illustrator







Business Stationery Stationery is the name given to materials needed for written and print communications, especially in businesses, companies, and organizations. Office supplies such as letterheads, envelopes, pens and pencils, notepads, etc. Stationery design, then, refers to applying custom graphic art to these items as part of a branding strategy, to make them part of a brand’s image commonly including logo design, name, and slogan plus graphic elements to make them pop. - Sub Project 5 : Business Stationery (to be used for official purposes) - Sizing & Specifications : varied sizing for all creatives : ID cards, corporate kit, stickers, A4 folder, hand bags, etc. - Look & Feel, Fabrication details : Commercial level production with highest quality print for official purposes - Software : Photoshop, Illustrator















Website Testing Web testing is a software testing practice to test websites or web applications for potential bugs. It’s a complete testing of web-based applications before making live. A web-based system needs to be checked completely from end-to-end before it goes live for end users. By performing website testing, an organization can make sure that the web-based system is functioning properly and can be accept- ed by real-time users. The UI design and functionality are the captains of website testing. - Sub Project 6 : Website Testing (Desktop & Mobile) - User Interface and functionality changes











Minor Project Project : Purple Quarter - CTO Search Deliverables: 1.Brand Positioning 2.Brand Identity 3.Brand Palette & Design Collaterals 4.Launch Campaign & Strategy