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The Brief To create a distinct and premium brand for an up and coming integrated township in Nashik, from the House of Viraj Estates.



Residential Towers - Open views on both sides with plenty of natural air and light for all - Four 20-floor towers - a landmark in Nashik’s skyline - 20-feet balconies weave through the facade - Privacy intertwined with connectedness

Commercial & Retail - Unique, sculpture like design and architecture - Iconic addition to the city - Detailed, thoughtful planning - The township’s heartbeat

Key Attributes - Centrally located In the heart of Nashik with great connectivity - Integrated living that combines residential, commercial and retail spaces for ultimate convenience - Open, natural surroundings that provide a retreat from the city’s hustle and bustle - “Breathable Buildings” that allow natural ventilation and light Target Audience Residential Upper middle class+ HNIs, Investors, Retirement Homes Nashik, Mumbai, Pune, Thane, etc. Commercial Corporates, local businesses Retail High-end retail and fashion brands





Brand Map

International Benchmarks 1. The Colony by Infinitum The Colony by Infinitum is a freehold mixed development located right besides the newest lifestyle destination in Kuala Lumpur. It is a project by two renowned Singapore developers, Macly Group and Roxy­Pacific, to make an iconic skyscraper with total 723 units of SOHO and 31 units of commercial shops. Every unit at The Colony is Dual-Keys, a new housing concept providing great flexibility for the buyer on how to use the space. Keywords Iconic Keywords Community Dual Keys Lifestyle Connectivity





Dubai Creek Harbour 2. The Peak of Vibrant Urban Living Creek Horizon’s two sleek towers take stylish modern living to new heights. Centrally located to the central park of Creek Island, the towers enjoy a prime position over the district’s marina, perfectly framing Burj Khalifa and Downtown Dubai on the horizon. It offers the finest facilities and attractive amenities to craft a lifestyle of extraordinary comfort and convenience. Designed from the ground up to ensure an active and inclusive community lifestyle for enjoying a vibrant vision of urban waterfront living. Keywords Central View / Location Lifestyle Community Waterfront

The Arc 3. High quality urban living - Concord Pacific The Arc is a luxurious and timeless creation at the centre of livable city that defines the next gener- ation of Vancouverism - a phenomenon of promoting high-quality urban living. Daycares, schools, community, and other urban conveniences all within short walking distances. It is an iconic structure that captures the simple elegance of a waving flag and highlighting the harmonious blend of West- coast color. Keywords Luxury Central Iconic Convenience Urban Living



Local Benchmarks 1. Treeland - A land where life grows on you Treeland is Gangapur Road’s first gated community consisting of 2, 3 and 4 BHK. premium apartments. Treeland seeks its inspiration from nature and project is designed and built around it. With the calm Godavari River on one side offering peacefulness to the project, the lush green cover enveloping the estate will gives a much needed relief from the din of urban life. Treeland boasts 50+ amenities for wholesome living experience. Keywords Tranquility Nature Greenery





Westwind Meadows 2. Life across the bridge Moving away from the rapidly growing vertical horizons, Westwind Meadows offers a Landscape Life- style. The property is built and has planned their homes around nature. It is cuddled away between the hills and the river Godavari and surrounded by lush green meadows. Located merely minutes away from Educational Institutes, Medical Facilities and the City Centre, one can now enjoy the feeling of serenity but just a bridge away. Keywords Landscape Lifestyle Nature Serenity Central

Ekant Patil Group 3. Move in with nature Ekaant is a perfect blend of modern architecture and quaint natural surroundings. The 4 BHK luxurious apartments are complemented by turquoise waters and rich green foliage that guarantees a healthy lifestyle to families. Being in close vicinity to river Godavari, the property has been meticulously designed to provide abun- dance of fresh air, flowing water and natural sunlight. It takes one away from the fast paced city life and places them right in the lap of mother nature. Keywords Nature Healthy Luxury Meticulous Lifestyle



Brand Story The world is in turmoil. Now, more than ever, we need a sense of community. A place we can be safe and yet connected. A place where everything you need is a stone’s throw away. A place where we can grow strong with natural light and air. And focus on what matters most: family. A place where we can simply...

Breathe. Brand Positioning

Brand Keys Breathe Conn

nect Commune



Brand Naming

Logo Options

Brand Identity Design

Logo Options

Brand Identity Design

Logo Directions 1. Monogram - Led





Logo Directions 2. Typography - Led

Logo Directions 3. Symbol - Led



The Monogram The brand monogram ‘Q’ is arranged to form a composition where each component represents three important brand keys of ‘Quillion’, thereby creating an integral balance! ++ CONNECT COMMUNE BREATHE



Final Shortlisted Options Township Logo Residences Logo Commercial & Retail Brand Element Brand Emblem

Final Colour Palette Primary - Deep Green #162d27 Primary - Coral #d37863 Secondary - Creme #e8d7ca Tertiary - Sage Green #ac7eb9

Brand Colour Gradients

What is a Brand System? TYPOGRAPHY ICONOGRAPHY Brand COLOURS Identity PATTERNS IMAGE TREATMENT

Background Pattern o1

02 o3

Image Treatment ~ 01

Collage of the imagery. Use of brand elements and shadows.

About

~ Treatment 02 A visual parity of elevation & experiential imagery with supporting brand system elements