Fresh Express Brand Book Concept

BRAND BOOK 2018

ORGANIC CAUGHT FRESHSALMON TO ORDER Lorem ipsum dolor sit amet, Based in the historic village of Glenarm, County Antrim, our company produces up to 600 tonnes of organic salmon eachconsectetuer adipiscing elit, sed year which are distributed weekly across 15 countries from Singapore in the East to San Francisco in the West to discerning customers seeking premium quality seafood from responsible and sustainable aquaculture. diam nonummy nibh euismod Our on-growing farms are located in Glenarm Bay and Red Bay off the Antrim coast, separated by 11 miles of fasttincidunt ut laoreet dolore magna flowing coastal seawater. Each farm is stocked with a different generation of organically reared smolts all sourced from the island of Ireland giving us the ability to supply our customers with fresh premium organic salmon all year round. aliquam erat GLOBAL TRUST ACCREDITED01 www.freshexpressint.com

PREMIUM RANGE ORGANIC SALMON Based in the historic village of Glenarm, County Antrim, our company produces up to 600 tonnes of organic salmon each year which are distributed weekly across 15 countries from Singapore in the East to San Francisco in the West to discerning customers seeking premium quality seafood from responsible and sustainable aquaculture.Species: Organic Salmon Country of Origin: Norway Quality: Premium Grade Availability : Year-round SALMON ALSO AVAILABLE ASFILLETS STEAK PORTIONS LOINASC SALMON - NORWAY PREMIUM RANGE SEAFOOD SAdult Atlantic salmon mainly swim in the northern seas and Availability : Year-roundthe North Atlantic Ocean. This salmon has a silver-grey skin,pink-coloured meat and a relatively slender body. Some growlarge and heavy, up to 1 meter and 36 kilograms. FarmedAtlantic ASC Salmon is widely traded in Europe and isavailable both in the catering industry and in regularsupermarkets.Species: Organic Salmon Country of Origin: Norway Quality: Premium Grade ALSO AVAILABLE AS FILLETS STEAK PORTIONS LOINwww.freshexpressint.com 02

WESTER ROSS HEALTHY FISH, HEALTHY ENVIRONMENT WESTER ROSS is Scotland's oldest independent, owner-operated salmon farm. We have been hand rearing fish in the rugged northwest highlands since 1977 for a salmon you can be proud to put on the table and proud to call by name. Our salmon are entirely hand reared, which means that our experiences farmers — no machines or cameras — are on the water every day to feed and observe the salmon. Our salmon are certified by a rigorous animal welfare standard, RSPCA Assured. Additionally, the salmon are Kosher Certified, and our farms meets ISO14001 environmental management standards and holds the endorsement from the Scottish Industry Code of Good Practices.t Farming how we think best In harmony with the natural environment Reducing pressure on wild fish through innovative fish feed Giving the fish room to grow up healthy without antibiotics Championing the welfare of the salmon above all else03 www.freshexpressint.com

PREMIUM RANGE WESTER ROSS - SCOTLAND Our salmon are hand-fed a responsibly-sourced diet and a high-quality, sustainable fishmeal, developed specifically for Wester Ross. The fishmeal is made from offcuts of the filleting process of fish bound for human consumption originating from the North-east Atlantic only. The welfare of our salmon is critical. That is why each of our salmon is entirely hand reared.Species: Organic Salmon Country of Origin: Norway Quality: Premium Grade Availability : Year-round SALMON ALSO AVAILABLE ASFILLETS STEAK PORTIONS LOINLOCH DUART PREMIUM RANGESalmon are an integral part of Scotland’s rivers and seas, Availability : Year-round SEAFOOD Ssymbolising its natural beauty and splendour. Loch Duartsalmon bear a strong similarity in appearance and structureto wild salmon. Our fish are slim and torpedo-shaped withfully developed fins and large powerful tails. Our fish areunique because of the careful breeding we undertake fromour own broodstock and the care and welfare standards wefarm to.Species: Organic Salmon Country of Origin: Norway Quality: Premium Grade ALSO AVAILABLE AS FILLETS STEAK PORTIONS LOINwww.freshexpressint.com 04

WHAT MAKES US ORGANIC www.freshexpressint.com Marine Harvest Ireland is committed to the production of high quality organically certified Atlantic salmon products in harmony with the natural environment. We believe this to be an integral part of responsible, efficient, sustainable aquaculture and profitable business management. This is how we produce salmon Respect for the needs of our animals and implement high welfare standards which is essential for fish health management Conservation of natural resources Promotion of renewable resources and minimisation of the use of non-renewable resources in our production and processing systems The use of natural processes and substances, minimal use of chemically synthesised substances and synthetic processes Avoiding pollution and waste No use of GMO’s in our products,05

SCOTTISH SMOKED SALMON Salmon from Scotland is harvested year round. A combination of technique, expertise, efficient processes and attention to detail ensures that our Scottish salmon (Fresh/ Smoked scottish salmon) arrive with our customers in peak condition. Our fresh Scottish salmon has a natural rosy pink color, firmer texture and delicious taste, of which restaurateurs, retailers and real aficionados can be proud.Species: Organic Salmon Country of Origin: Norway Quality: Premium Grade Availability : Year-round SALMON ALSO AVAILABLE ASFILLETS STEAK PORTIONS LOINNORWEGIAN SALMONSustainably farmed Norwegian Salmon delivers a clean tasteand texture that comes from a slow, natural growth processand exceptional regulations to ensure safety.Species: Organic Salmon Country of Origin: Norway Quality: Premium Grade Availability : Year-round SEAFOOD S ALSO AVAILABLE AS FILLETS STEAK PORTIONS LOINwww.freshexpressint.com 02

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