Olomana Loomis ISC Agency Book

INTEGRATION Business Consulting Strategic Communications Brand Identity Data-driven Marketing Market Research Public Relations Community Engagement Digital/Social Media Strategy Web Development Advertising Videography

At Olomana Loomis ISC, we create, connect and compel to help our clients thrive. We create brave, distinctive solutions that engage minds and touch hearts. We like to disrupt, delight, reimagine and transform. We are a fully integrated marketing, brand, communications and business consulting firm that puts clients’ needs above the services we offer. We believe in integrated strategies, rich with collaboration, that can move strong ideas to market faster. We believe in excellence. Listen to what our clients and peers sayVALUESabout us. We are recognized for work that produces results, well beyond a pretty ad or campaign. These are the values we have embraced for the past 20 years, and we are pleased they have served our clients well. Olomana Loomis ISC is proud to be the exclusive Hawai‘i partner for ICOM, the world’s largest network of independent advertising and marketing communications agencies. This affiliation provides access to leading-edge industry practices and resources internationally, enhancing the thought leadership and insights we are able to provide our clients.



ALAN TANGFounder and chairman

Avis Budget Group is a leadingglobal provider of vehicle rentalservices through both its Avisand Budget brands, whichhave more than 11,000 rentallocations in approximately 180countries around the world. InHawai‘i, Avis and Budget arepopular choices for visitors aswell as local residents.Localizing National Brands• Marketing Strategy• Ad Campaign: TV, Print & Online• Media Planning & Buying• Partnerships with Visitor Industry & Retail

The Popeyes® brand was founded inNew Orleans, Louisiana in 1972 and isthe world’s second largest quick-servicechicken concept (based on the numberof units). Within the QSR industry,Popeyes distinguishes itself with a unique“New Orleans” style menu that featuresspicy chicken, chicken tenders, friedshrimp and other seafood, as well asjambalaya, Red Beans and Rice and otherregional items. Localizing National/ International Brands • Marketing Strategy • Advertising Media & Creative • Media Planning & Buying • Social Media

Hawai‘i is home to several publicly-traded companies. They includeAlexander & Baldwin, Bank of Hawaii, Central Pacific Bank,Cyanotech Corporation, First Hawaiian Bank, Hawaiian ElectricIndustries, Hawaiian Holdings (Hawaiian Airlines), Hawaiian Telcom,Matson, Maui Land & Pine, & Territorial Savings Bank.

Communicating Leadership Bank of Hawaii was founded in• Corporate Communications 1897 and is the largest independent• Digital Communications financial institution in Hawai‘i. It is the• Community Reports primary subsidiary of Bank of Hawaii• Summary Annual Reports Corporation (NYSE:BOH), a regional bank holding company that provides The Currency of Positive Change varied financial services to businesses, Community Report consumers and governments in Hawai‘i, 2012 American Samoa and the Pacific Islands.

The Wedding Ring Shop is a Indulge...longtime, locally owned storefor engagement, wedding and in the best value you’ve seen all yearanniversary rings and fine jewelry.It has been recognized by its VIP Black Friday Event Sparkle Sundayinternational clientele for providingexceptional quality diamonds at the Friday, Nov. 29 & Saturday, Nov. 30 Sunday, Dec. 1best value in the United States. It By Invitation Open to the Publichas also won industry competitionsamong Hawaii, national and For the first time ever, receive up to 50% off a wide selection of mouthwatering pendants,international retailers. earrings, rings and more, including special collections brought in for this weekend event! Take a sneak peek at weddingringshop.com. Put that added sparkle into your holiday gift giving this year! Promotion is only applicable to purchases during 11/29/13-12/1/13. Promotion is not combinable with other offers and cannot be applied to prior purchases. See store for more information. HOLIDAY DIAMONDMarketing Luxury Sale-A-BRATIONRetail Company NOVEMBER 24-29• Marketing Strategy• Data-Driven Direct Marketing• Email Marketing• Graphic Design weddingringshop.com

Servco is one of Hawaii’s top corporations and includes the largest automotive operation in the state and the 30th largest dealer group in the U.S. Its brands include Toyota, Lexus, Subaru and Chevrolet, and it is the exclusive distributor of Toyota for the Pacific Region. Recently, Servco introduced the Mirai to Hawai‘i, the first mass-production hydrogen fuel cell vehicle.Introducing InnovativeClean Energy Automobile• Launch Events Strategy• Stakeholder Engagement• Public Relations

Hawaii Gas is Hawai‘i’s only gasutility and a subsidiary of MacquarieInfrastructure Company (NYSE:MIC).The 112-year-old company continues toevolve to meet the needs of its residentialand commercial customers statewide,exploring cleaner fuels and ways toincorporate renewable energy intoits portfolio. Building Engagement Around Energy Transformation • Communications Strategy • Public Relations • Marketing • Advertising • Crisis Communications

100% RENEWABLE ENERGY Hawai‘i is blessed with abundant natural resources in solar, wind, geothermal, hydro, ocean wave and thermal for renewable energy development. Hawai‘i is also the first state in the United States to set a goal of 100% renewable generation by 2045. This energy transformation is estimated to cost approximately $30 billion over the next 30 years.

Marukai Wholesale Mart and itsbranch store, Marukai Market Place,are a family of retail stores specializingin Japanese and other Asian productswhile stocking a variety of Americanproducts as well.Building Customer Loyalty• Membership Acquisition & Retention• Data-Driven Direct Marketing• Email Marketing• PartnershipsPerpetuating Japanese Culture• Event Planning & Management• Marketing• Public Relations• Social Media

Kamehameha Schools is an Extending the Reach and Legacyeducational trust and the largest • Institutional Brandingprivate landowner in Hawai‘i with • Data-Driven Direct Marketingan $11.1 billion endowment – the • Enrollment Marketinglegacy of Princess Bernice Pauahi • Advertising Media & CreativeBishop who was committed tocreating educational opportunitiesin perpetuity to improve thecapability and well-being of peopleof Hawaiian ancestry.

Hanalani Schools is a private, co-ed, college-prep Christian school from preschool to grade 12. It excels in S.T.E.A.M. (Science, Technology, Engineering, Arts, Math). Its students have won numerous Hawai‘i and international robotics championships, and its high school principal won the 2016 Hawai‘i State Principal of the Year Award and national 2016 Digital Principal Award.Positioning School Excellence• Executive Counsel• Brand Positioning• Marketing Strategy• Advertising Media & Creative• Fund Development Strategy

Founded in 1927, Maryknoll Schoolis O‘ahu’s largest coeducational,Catholic School serving studentsfrom kindergarten through grade 12,with an enrollment of nearly 1,400students of diverse ethnic, geographicand socioeconomic backgrounds.Its vision is to “create 21st centurylearners, leaders and global citizensof character.”Advancing Academic Excellence• Institutional Branding• Admissions Research & Marketing• Advertising Media & Creative• Digital Marketing, Web, Social Media• Public Relations• Fund Development Communications

Hawai‘i’s world-renowned visitor industry generates over $15 billionfrom more than 8 million visitors annually, providing over 160,000jobs to the economy. Hawai‘i constantly exceeds industry standardsfor healthy visitor expenditures, length of stay, and daily room andoccupancy rates.

The Native Hawaiian Hospitality Association is a nonprofit organization dedicated to perpetuating authentic Hawaiian culture and the spirit of aloha within the visitor industry in Hawai‘i. The organization provides training, workshops and consultation.Promoting Authentic Hawaiian Culture• Visitor Industry Marketing and Public Relations• Asia-Pacific Economic Cooperation (APEC) 2011 VIP Receptions & CulturalTraining• Branding and Launch of Ho’okipa Learning Center

Kahala Associates, an independent luxury residential real estate firm on O‘ahu that was recently acquired by List Sotheby’s, specialized in helping homeowners and investors buy and sell high- end properties. Affluent market engagement, high- touch customer service and philanthropy were key priorities.Marketing Luxury Real Estate• Branding and Collateral• Targeted Data-Driven Direct Marketing• Public Relations• Mobile App Launch and Social Media

Towne Island Homes Marketing Island Livingdevelops single-family and • Marketing Strategycondominium homes on the • Advertising Media & Creativeislands of Hawai‘i, O‘ahu and • Direct MailMaui. It is part of Zilber Ltd., • Sales Collaterala Milwaukee, Wisconsin- • Website and Digital Communicationsbased full-service real estatecompany that specializesin investing, buildingand managing real estatethroughout the U.S.

Marketing Place- andValues-Based Programs• Brand Positioning• Fund Development Strategy• Marketing Strategy & Implementation• Public Relations• Graphic DesignLocated on 2,400 acres of land onHawai‘i Island, Kohala Institute providesopportunities for people to connect withthe land and universal values for a betterworld. Its Collaborations for Solutionsmodel for trust- and solution-buildingpairs place-based experiential learningwith professionally facilitated discussionsto catalyze values-driven action andleadership.

The Healthy Mothers Healthy BabiesCoalition of Hawai‘i is a Hawai‘inonprofit organization dedicatedto improving the health and safetyof mothers, babies and familiesthrough education and collaborativepartnerships of public and private sectororganizations. Public Health Education and Engagement • Advertising Media & Creative • Market Research • Community Outreach • Digital Communications

National Kidney Foundationof Hawaii is a nonprofithealth organization that isdedicated to the preventionof kidney and urinarytract diseases, improvingthe health and well-being of individuals andfamilies affected by kidneydisease, and increasing theavailability of all organs fortransplantation. Raising Health Awareness and Engagement • Advertising Media & Creative • Community Outreach • Strategic Partnerships • Data-Driven Direct Marketing

Shriners Hospitals for Children®– Honolulu specializes in treatingchildren’s bones, joints, muscles andsports injuries. Their pediatric specialistsprovide expert care for a wide range oforthopaedic, neuromusculoskeletal andneurodevelopmental disordersand are committed to improving thelives of children in Hawai‘i and thePacific region.Raising Stakeholder Awarenessand Engagement• Advertising Media & Creative• Community and Physician Outreach• Digital Communications, Social Media• Strategic Partnerships

Communicating Healthcare Transformation• Branding & Collateral• Advertising Media & Creative• Email, Website & Social Media• Public Relations• Annual Reports Hawai‘i Island Beacon Community (HIBC) was one of 17 federally funded Beacon Communities across the nation. As a $16.1 million three-year health information technology project, HIBC set out to: improve access to health care; improve prevention and intervention for chronic diseases; improve outreach to at- risk populations; and increase use of electronic health records among primary care physicians.

After serving for nearly 20 yearsas a United States Congressmanrepresenting Hawai‘i, NeilAbercrombie decided it was time toreturn home and spearhead effortsto create a better and brighterfuture for the state. He campaignedon the platform of “Leadership YouCan Trust,” raised more than$4.3 million in campaign funds,and resoundingly beat hisopponent in the 2010 PrimaryElection (by 22 percentage points,winning 47 of 51 districts) and theGeneral Election (by 17 percentagepoints, winning 50 of 51 districts)to become the seventh Governor ofthe State of Hawai‘i. Building Statewide Voter Support • Data-Driven Direct Marketing • Branding • Advertising Media & Creative • Public Relations • Social Media Strategy • Website Development • VideoTestimonials



Alaka‘i Mechanical is a leading mechanical contractor in Hawai‘i, specializing in air conditioning, plumbing, sheet metal duct fabrication, and design & build services. Their work includes large-scale facilities such as hotels, resorts, and hospitals statewide.Building A Solid Reputation• Marketing Strategy• Advertising Media & Creative• Collateral Development

DIVERSITY Hawai‘i, known as the “Melting Pot of the Pacific,” is one of the most diverse communities in the United States and represents different cultures from all major continents. It is this diversity that defines who we are, while creating an attractive test laboratory for marketing, social and consumer ideas. Hawaii is also the birthplace of the 44th President of the United States, Barack Obama.

Y Raising Awareness Of Public Access Media • Institutional Branding • Strategic Counsel • Advertising Media & Creative • Community Outreach • Public & Media Relations ‘Ōlelo Community Media is a not-for-profit organization formed to manage the island of O‘ahu’s public, educational and governmental access facilities. Its mission is: “To strengthen our island voices and advance community engagement through innovative media.”

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