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BTL 'BTL Marketing' stands for 'Below The Line Marketing'. This kind of marketing is the kind of marketing that targets specific groups of people with focus. For example, a leaflet drop in a specific area, a Google Adwords campaign targeting a certain group or a direct telemarketing campaign targeting specific businesses.EXPO STALLMALL ACTIVITY

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SEO Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.SEO ProcessWEBSITE AUDITA website audit is a complete analysis of your website. It covers the factors that determine your site's visibility in searchengines. This includes; page errors, indexed pages & site speed. Execute Identify Change benchmark SEO AUDIT Plan Collect Necessary Data Change Compare StandardsKEYWORDS RESEARCH PROCESS OF KEYWORD RESEARCHKeyword research is one of the most important, Business Analysis and business Hierarchyvaluable, and high return activities in the search Brainstorming to get keywordsmarketing field. Ranking for the right keywordscan make or break your website. By use keyword research tools for dataresearching your market's keyword demand, Analyze the Competitionyou can not only learn which terms and phrasesto target with SEO, but also learn more about Pick the best suitable keywordsyour customers as a whole. Repeat the Process regularly

ON PAGE OPTIMIZATIONIn search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing innatural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimizationinclude actual HTML code, meta tags, keyword placement and keyword density.OFF PAGE OPTIMIZATIONOff page optimization refers to techniques that can be used to improve the position of a web site in the search engine resultspage (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to dowith promotion methods – beyond website design –for the purpose of ranking a website higher in the search results.COMPETITOR ANALYSISIdentifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those ofyour own product or service .Who are your competitors? What products or services do they sell?What is each competitor's market share? What are their past strategies?What are their current strategies? What potential threats do your competitors pose?What type of media is used to market their products or How many hours per week do they purchase to advertiseservices? through the media used in this market?What are each competitor's strengths and weaknesses? What potential opportunities do they make available for you?Identifying OnpageCompetitors Analysis 2 1Bench Marking 6 Competitors 3 Banklink & PR Competitors Analysis Analysis 5 4 Competitors Ranking’s ofTraffic Analysis CompetitorsWORK REPORTThe truth is there are many great SEOs, working hard and getting great results, but at the end of it, some clients aren’t ashappy as they should be. There could be plenty of reasons why this is the case, but one of the most common factors is thereporting.

SEM SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. Google Ad Words is by many measures the most popular paid search platform used by search marketers, followed by Bing Ads, which also serves a significant portion of ads on Yahoo. Beyond that, there are a number of “2nd tier PPC platforms” as well as PPC advertising options on the major social networks. In addition to covering general paid search trends, you can find the most recent news about SEM and helpful tips to get started with PPC ads on the major search marketing platforms below:Google Ad Words We generally use SEM and/or “Paid Search” to refer to paid listings, withBing Ads the longer term of search marketing used to encompass both SEO andYahoo Search Ads SEM. Below is some of the most common terms also used to refer to SEM activities:SEARCH ADSIn Internet marketing, search advertising is a method ofplacing online advertisements on web pages that showresults from search engine queries. Through the samesearch-engine advertising services, ads can also beplaced on Web pages with other published content.DISPLAY ADSThe Google Display Network allows to you connect withcustomers with a variety of ad formats across the digitaluniverse. This network spans over two million websitesthat reach over 90% of people on the Internet. It can helpyou reach people while they’re browsing their favoritewebsites, showing a friend a YouTube video, checkingtheir Gmail account, or using mobile sites and apps.

VIDEO ADSVideo ads are an exciting way to reach and engage youraudience on YouTube and across the web. You cancreate and manage your campaigns in AdWords, usingthe “Video” campaign type.UNIVERSAL APP ADSYou've got an app that you want to promote, and youcan't wait to get them into the hands of your users. Howdo you connect the magic to the people who want itmost? Universal app campaigns streamline the wholebusiness, making it easy to promote your Android or iOSapps across Google’s top properties including Search,Play, YouTube, and the Google Display Network. Justadd a few lines of text, a bid, and optional creative’s andthe rest is optimized to help your users find you.GOOGLE AD WORDS EXTENSION TYPESWe can use some extensions on Google ad words campaign Retargeting Site link Extension Call extension Location extension App Extension Review Extension Price Extension

SMM / Social Media Optimization (SMO) increases the visibility of your social media profiles,SMO your social networking activity and your published content so that it is found by people searching for information and resources that relate to your content. Social media optimization helps drive traffic to your website or blog, makes it easier for others to share with their circle of influence, builds community around your brand and helps search engines index your social media profiles, social activity and blog posts more easily.Social Media Marketing (SMM) refers to techniques that target social networks and applications to spread brand awareness orpromote particular products. Social media marketing campaigns usually center around:Establishing a social media presence on major platformsCreating shareable content and advertorialsCultivating customer feedback throughout the campaign through surveys and contestsFACEBOOKFace book began as a social network – and then became a media delivery service, a mobile advertising giant and a massivemessaging platform. But as its second-quarter financial results reveal, it is also a money-making machine. Facebook: 1.71billion users• Increased Exposure to Potential Customers • Build Brand Loyalty• Gather More Leads • Increase Your Web Traffic• Lower your Marketing Expenses • Boost SEO• Reach a Targeted Audience • Be Mobile Ready• Use Facebook Insights • Spy on Your Competition!TWITTERTwitter is one of the biggest marketing phenomenon’s of the online business world. In fact, it has been growing faster than anyother social network and is expected to grow at a faster rate in the near future. As a marketing platform, Twitter offers manybenefits to businesses. In this article, you will find some potential benefits of using Twitter to achieve your business goals.Twitter: 320 million users Benefits of a Facebook Business PageBenefits of a Twitter Account• Increasing Customer Satisfaction with Better Customer Service• Breaking the Distanced Corporate Image and Communicating More Effectively• Generating Traffic for Your Local Store and Website• Following the Trends in Your Industry and Watching Your Competitors Closely• Strengthening Your Connection with Your Local Community

GOOGLE +Google+ helps you build and widen a network of contacts and also enables you to bring your business and brand closer to yourprospective customers and followers in a unique way. Moreover, Google+ enables you to distribute media content effectivelyand efficiently on order to dominate social media. Google+: 300 million users.Benefits of Google + • Take Advantage of Images • Segment your Audience using Google+ Circles• Take Advantage of YouTube Generation • Track Performance Using In-Depth Analytics• Improved Presence and Reach• Keep your Conversations Going• Use Embedded Posts to Extend the Life of ContentPINTERESTPinterest has become the third most popular social network after Facebook and Twitter. For those who haven’t alreadyjumped on the Pinterest bandwagon, the site is a virtual pin board that lets users save, categorize and share images fromaround the web. Pinterest: 100 million usersBenefits of Pinterest• Increased awareness • Increased sales • Generate new leads• Additional blog traffic • Increase website trafficYOUTUBECreate a YouTube channel with a business or other name. On a computer or in a mobile browser, make sure you're signed into YouTube. If you want to make a YouTube channel for a Google+ page that you manage, you can choose it here.Benefits of a Facebook Business PageBenefits of YouTube Channel • Target Your Audience with AdWords for Video • Your Audience Will Promote you and Buy from you• Tap Into The Horde of YouTube’s Traffic • Make Money with AdSense for Video• Your Content Never Dies• Grow Your Audience Worldwide• Marketing on YouTube Will Help You Get Found on GoogleINSTAGRAMWith over 150 million users, Instagram is one of the best and most-used photo sharing plat form, enabling you to sharephotos, as well as short videos, with your followers. There are over 55 million photos shared on Instagram every day which isanother great reason why your business needs to utilize this platform. Instagram: 400 million usersBenefits of Instagram • Gaining a Competitive Advantage • Reaching Target Market• Increased Engagement• Building Trust and Personality• Increase in Traffic

ORM Online reputation management is the process of controlling what shows up when someone Google’s your name. We'll show you how to promote positive content to the top of your search results and push unwanted content (negative, irrelevant or competition) farther down to ensure that when someone Google’s you, their results are populated with positive, relevant content about you. Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet. Why you should care about your online reputation Why do we need online reputation management?Is online reputation management the same as SEO? Online reputation management principlesWhy do we need online reputation management?Given how advanced search engines and other information technologies have become, why do we even need to manage ouronline reputations? Shouldn’t these issues go away on their own over time?Unfortunately, that’s not likely to happen. Online reputation mismatches are not technology problems, they’re humanproblems.Google’s algorithms can only give us what we ask for. So if we ask for juicy gossip, conspiracy stories, and negative reviews,that’s what gets associated with our search terms.Online reputation management counteracts that human bias for gossip, ensuring that the materials that actually matter aren’toverwhelmed by the rumors.This need will always exist. In fact, it’s probably going to get more and more important to manage our online reputations assearch engines and other online algorithms become a bigger part of everything we do.Is online reputation management the same as SEO?There are similarities between online reputation management and search engine optimization (SEO) but there are alsoimportant differences.SEO is about promoting a specific website or page to the top of the search results. Online reputation management is aboutcontrolling the collection of websites that appear in your search results. That means the tactics and measures of success aredifferent. For example:

Multiple targets Displacement vs. Promotion Lack of Virality Keyword focusOnline reputation management principles? Popularity over accuracy Algorithmic search results Don’t engage with detractors Don’t click Use social media Get your story out Protect your privacyAGGRESSIVE SEOIf someone googles your name, appearing on page 1 and 2 of the search results will be much more important than yourbusiness card or website. They will show at a glance several high ranking web sources talking about you. If they display falseinformation, the first thing that you or your online reputation management company should do is devise a search marketingstrategy that increases the ranking of positive content, owned by either you or third parties. The search engine game is tooimportant to be ignored, and it is the first step in restoring your image.REVIEW REMOVALDid that user claim something false about your company? Is that review clearly aimed at destroying your reputation rather thanproviding feedback? Does it contain improper language? Legal liaison and speed of reaction will make it possible to removethe negative review.ONLINE INVESTIGATIONSIn case of serious attacks to your brand image, it may be necessary to hire skilled online analysts to investigate untraceablethreats and attackers via email tracing, data cross-indexing, and other information collection techniques. Cyber investigationsare the definitive path to get to the bottom of difficult reputation management cases.

“ If you can’t advertise“yourself, what hope do you have of advertising anything else?