BCC Brochure - Retail

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CONTENTSCorporate Branding 01CORPORATE BRANDING HR PRESENTATIONBRAND IDENTITY MANUAL SNIPPETS CAMPUS RECRUITMENT KITBRAND MOCKUP EMPLOYEE CONTESTOFFICE BRANDING CORPORATEEMPLOYEE KIT INVESTOR / JOINT VENTURE 02 Project Promotion BRANDING & MARKETING COLLATERAL ATL BTL03 Online WEBSITE & MOBILE SEO SEM BCC MARCOM 04 EXCLUSIVE BRANDING & PROMOTION AGENCY LIST OF SERVICES CLIENTS

“To Rule the World,“ Define a Rule.

Corporate Branding 01The philosophy and the strong value system of a brand isconveyed through branding which builds trust andconfidence with its employees, business partners andcustomers.

CORPORATE BRANDINGTHE IMPORTANCE OF CORPORATE BRANDINGStanding out in a crowded marketplace is a business requirement for increased sales, profitsand success. A basic tenant of marketing is the establishment of a brand identity for productsand services. Branding needs are not limited solely to the marketing of products. Corporatebranding helps customers relate to a business and identify a wide range of product offers overtime. Effective branding minimizes the need for large marketing initiates for every new productas the consumer has a pre-set understanding of the product’s quality, reliability and purpose.COMPANY PERSONALITYEffective corporate branding defines a business’s personality. The identity dictates types ofemployees, the look and feel of products, product packaging and physical storecharacteristics. These attributes allow customers to identify and relate to a company by giving itrecognizable, even human-like, qualities. Companies can be energizing, compassionate orreliable. Customers who can relate to a company make an emotional attachment. Strongconnections lead to high customer loyalty, increased profits and beneficial word-of-mouthadvertising.LONG-TERM PLANNINGEstablishing a corporate brand requires a commitment to a long-term plan for marketing andproduct consistency. Focusing on the future, while managing day-to-day operations, helpsfocus on quality, orient employee energy and drive the company toward a shared vision. Thecorporate brand influences both the core of the company as much as the customers.

IDENTIFICATION A color scheme, logo and consistent imagery allow customers, partners and employees to immediately recognize products or company information. The images help maintain consistency between product lines, version changes and different markets. The physical identification and characteristics allow customers to easily pick out a company’s product in a crowded marketplace for purchase. Effective corporate branding helps the “image” of the company stick in the mind of the consumer.TARGETINGCorporate branding allows marketing efforts to easily target the most appropriate segments forproduct offers. The branding distinguishes a company by lifestyle, geography and socio-economic factors. Branding helps consumers select products appropriate for their needs,desires or wants. The branding also supports the pricing strategy for the target market. Forexample, a luxury brand presents a refined, high-class image to justify a high price point.MARKET SHAREExpanding into new geographic markets or consumer segments is challenging, especially ifcompetition is already high. Corporate branding helps pave the way for a company to increaseits market share through expanding its product footprint. An established, known brand requiresless marketing effort to sell the company, products and services to a new market. A strongbrand image coupled with a desired, quality product may infiltrate an established market andquickly take market share and increase the company’s profits.CULTIVATES LOYALTYEverything from a product’s performance to a retail environment helps a corporate brand buildcustomer commitment and the chance that your client will return again and again, consciouslyor unconsciously with the notion: “This brand is the one that I want.” The higher his level ofbrand loyalty, the greater the likelihood your customer will choose your service or product overyour competitors.

To Rule the World,Define a Rule.Branding your organisation helps you define yourvalue system you practise and the value you can deliver. Brand Identity / Logo is the visual representation of your brand personality it tells a lot about your brand with the right combination of visual symbolisms, typography, colours and composition.Brand Identity Manual Snippets Logo Rationale Red is the color of energy, passion and action. Red is a warm and positive color associated with our most physical needs and our will to survive. It exudes a strong and powerful masculine energy. It is energizing, excites the emotions and motivates us to take action. It signifies a pioneering spirit and leadership qualities which is what the brand stands for. The bold typography very vividly communicates boldness, transparency and confidence in the business. The fire represents the burning passion for excellence. The font is tilted to the right to denote speed and action Taking “X” as the height of the character ‘S’ in the logo type, the exclusion zone would be the area defined by leaving a uniform margin “X” units on all four sides.

Implementing the brand colors across mediaC 13 R 201 C0 R 237M 100 G 52 M 100 G 50Y 100 B 56 Y 100 B 55K7 K0Logo Versions 1. Standard Horizontal stacked arrangement 2. Vertical LockupLogo in Reverse Premitted reverse version of the logoScaling the logo The logo can be reversed out of either Black of 90% Gray or White on Gray (Original color of Logo). It should not be reversed out of an any other color. The sequence of colors should not be modified in any manner. Typical Applications External signage, environmental graphics, advertisements etc.

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EMPLOYER ““Employer Branding is very essential in today’s market to attractBRANDING and retain the talent which will move the brand forward.Just as a customer brand proposition is used todefine a product or service offer, an Employee Brand Culture is the lifebloodvalue proposition or EVP is used to define anorganisation's employment offer. Companies with consistent, distinctive and deeply held values which becomes a cultureLikewise the marketing disciplines associated later on tend to outperform thosewith branding and brand management have been companies with a less clear and articulatedincreasingly applied by the human resources and ethos.talent management community to attract,engage and retain talented candidates andemployees, in the same way that marketingapplies such tools to attracting and retainingclients, customers and consumers.EMPLOYER BRAND - KEY COMPONENTS

OFFICE A good office branding adds life to your workspace and makes the walls speak on behalf of your brand. It can be self motivational messages, attitudeBRANDING changing visuals, company philosophy, values - which needs to be repeated told to help the employees become one with the brand. #Motivation #Motivation #Motivation #Motivation I PUSH MAKE THE BE EVER READYTE AM KNOW WHAT MIRACLE YOU CAN DO. CUSTOMER THE Why do you sharpen your horns everyday when there is no potential HERO threat in the jungle OF YOUR STORY‘I’THERE IS NO IN TEAM When there SinHoAneRiPwEilNl haITve no time to #Motivation #Motivation #Motivation #HRYES,SSTTOAPRTTHDINOKIINNGG AS YOU KEEP CALM Pursue a skyrocketing career & ALF in the world of gadgets.YOU CAN! SO YOU ARE (ALWAYS LISTEN FIRST)

EMPLOYEEKIT Employee Kit contains the essential ingredients necessary to welcome a new employee. The objective of this kit is to make the new employee familiar with the organisation’s philosophy, Value system, vision and its expectation from him/her. The employee kit is composed of a welcome letter from the MD / HR- Head, Corporate Brochure, Company Rule Book, Detailed Employment Form, Biz card, Id card with Multicoloured Branded Tag and Stationery like Branded Notebook, Pen, Files..etc

HRPRESENTATION Sufficient care has to be taken to explain the policy matters which will help in building strong work ethos. This presentation is quite vital as it helps in creating the right picture about the organisation in the minds of new employees. It has to be in detail, clearly illustrative so that time can be saved in explaining again, it has to be motivating and help them visualise their growth in the company.

CAMPUSRECRUITMENT KITThis helps the HR team to create afavourable impression about the brandbefore an educational institution -it has all the information necessaryabout the organisation to buildconfidence with the institution.It contains corporate brochure, request letter to theprincipal / chairman for the recruitment, posters forplacing inside the college notice board & bannersfor placing it inside the campus to inform thestudents about the recruitment.

EMPLOYEE “To keep up the motivation levels very high it is necessaryCONTEST to have games. This not only increases productivity but also increases energy levels within “ in the organisationDBAIGY DBAIGY DBAIGY On 30th April, 2015 On 30th April, 2015 On 30th April, 2015WIN MORE WIN MORE WIN MORE E-Voucher Gift E-Voucher Gift E-Voucher Gift2000 3000 1000 2000 3000 1000 2000 3000 1000 2 1 3 2 1 3 2 1 3 Prize Prize Prize Prize Prize Prize Prize Prize Prize*Applicable only for : Category 1. Commodities (MCX), *Applicable only for : Category 1. Commodities (MCX),Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS) *Applicable only for : Category 1. Commodities (MCX), Category 2. Securities (Combined trade lots on NSE F&O and NSE CDS)A game can be within a department or aspect.Under proper game plan there will beinterdepartmental. Special recognition given score board where scores will be addedto the best sales representative or a top lively as per the performance and the winnerperformer in any department is one gets a special award and recognition.

CORPORATE A corporate brochure and presentation will represent the brand in entirity with the brand vision and mission and will help you win the confidence of financial institutions and investorsPRESENTATION

INVESTOR / An effective investor / joint venture communication is allJOINT VENTURE the more required to build trust and win their confidence.BROCHURESTANDEE PRESENTATION

“Every Brand“has a Story to be Toldto get Sold

Brand Promotion 02With many new brands being launched each day itbecomes all more necessary for the brands to identify asticky positioning for their projects which gives moremileage for the spend.

BRANDING & The marketing practice of creating a name, symbol or design that identifiesMARKETING and differentiates a product from other products. An effective brand strategy gives you a major edge in increasingly competitive markets.COLLATERALS

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