branding manual FINAL

Corporate Branding Manual

Table of contents Section 01 About My Daily Market Section 02 Brand Story Section 03 Logo Philosophy Section 04 Logo Guidelines Section 05 Corporate Identity

01About My Daily Market My Daily Market is a small store that sell all kind of grocery. The location of the store is located outside at Damansara jaya. It is small store that is open by a middle-aged couple. They opened the store just to have a small business near the taman.

Fresh & dry market

02Brand Story Target Audience Product/ Services The target audience that they are servicing is to the The product that they sell are all type of grocery local resident that live around such as vegetable, meat, drink and many more. the neighbourhood. It is because Other than that, the services they have also do not the price of the store is cheaper then lose to the competitor. During the pandemic they their competitor, this give them the also dd the service of delivering product to your doorstep. advantage to have more customer to come to buy grocery from them. Company Events/ Update Company events like Chinese New Year they sell Chinese biscuit at the store. Like during the moon cake festival, they do also sell moon cake at the store. Some festival, they sell product that represent that festival.

Logo Philosophy

03Logo Philosophy The logo on the left is a sun. it represents the meaning of daily. The font of the logo is Script MT Bold. The idea of the logo is following the company Giant, its logo is simply but attractive. The colour of the logo is yellow because the original one is the same colour; it is already very attractive to people.

04Logo Guidelines 57.82mm 19.93mm logo Proportion 243.15 mm 60.57mm 57.62mm 1.6mm 1.6mm 243.15 mm

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Logo Application Original Logo Design Reversed Logo

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Corporate Identity

05Corporate Identity Namecard design Alex Lee 012-288 8837 No.79, Jalan SS 22/11, Damansara Utama, 47400 Petaling Jaya, Selangor

05Corporate Identity Namecard design 01A2-le2x88L8ee83747N4o0.709P, eJtaallainngSJSa2y2a/,1S1e,lDanagmoarnsara Utama,

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Letter To Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

Letter To Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam

Storefront Logo MBPJ L./ 460000196425 Fresh & dry market

Dear Designers / Contractors/ Printers Brand image is a vital part f creating a Brand Awereness in consumer's Mind. It begins with the Company Logo Design as an asset of the Branding Proceduce. A Corporate and onsistent Logo will provide a clear, focused and memorable observation from consumers in brand awareness Hence, Designers must follow this Manual Guide of Corporate Identity due to set the path of the branding 'My Daily Market' in a professional way among the Competitors. Yur contribution is highly appreciated. Thank u

Contact us Owner Alex Lee 012-288 8837 No.79, Jalan SS 22/11, Damansara Utama, 47400 Petaling Jaya, Selangor Designer Tan Jia Xuan 017-264 1800 [email protected]