RISMedia Cover Jan. 2021

The Leader in Real Estate Information www.rismedia.com REAL ESTATE’S MOST CONNECTED AGENT Jason Mitchell—Real Estate’s B2B Guru Photo courtesy of Sarah Valentine, The Jason Mitchell Group. – Page 40

REAL ESTATE’S MOST CONNECTED AGENT by Keith Loria Photo courtesy of Sarah Valentine, The Jason Mitchell Group. 40 January 2021 RISMedia’s REAL ESTATE

Jason Mitchell—Real Estate’s B2B Guru A t 39, Jason Mitchell Daymond John of “Shark Tank”; and program, while having specific part- has accomplished in 2020, Mitchell was named the ner training around best practices Real Estate Agent of the Decade in and processes, his sales and op- more in the real the state of Arizona. erations have a platform unlike any other. Additionally, the technology estate industry than many The success Mitchell has enjoyed stack that composes all workflows stems from his unique approach to and campaigns helps to make the real estate lifers could the business. “The real estate indus- company’s overall process superior try is becoming more B2B than ever in the marketplace. ever dream. before, as organizations now see that they must have a way of control- A key component of The Jason Mitchell began operating his team, ling this process for the consumer Mitchell Group’s success has been The Jason Mitchell Group, in Scotts- experience to meet the standards of utilizing a centralized strategy within dale, Ariz., in 2010. Since then, they expectation,” he explains. its operations. Managing thousands have closed more business than al- of referral opportunities with a cen- most any other team over that span. For years now, Mitchell has been tralized platform provides consis- In fact, in the past 10 years, The on the forefront of this model—to tency for Mitchell’s operations staff Jason Mitchell Group has produced say he has mastered this process is and agents so that they can create more than $5 billion in sales volume an understatement. He has focused a scalable model in all the markets with more than 11,000 homes sold. on ensuring that the agents of The they serve. Today, the organization operates Jason Mitchell Group have become in 15 states and 33 submarkets the most trained and qualified pro- Clearly, the model is working, as across the USA. fessionals in the B2B space. Mitchell and his team service some of the largest organizations in the “Our motto is very simple—we A look at the real estate landscape country, including Rocket Mortgage/ lead by opportunity,” Mitchell says. shows that The Jason Mitchell Group Quicken Loans, Veterans United, Zil- “We’re not a brokerage that just systems and training around serving low Group, New American Funding, wants to recruit agents to recruit organizations and clients are nothing Bank of America, Axos Bank, Open- agents. In every market that we are short of world-class. Starting with a door and many more. in, our model is based around the full onboarding process and training opportunities that we receive from our great referral partners. We L to R: RISMedia’s John Featherston; Jason Mitchell, The Jason Mitchell Group; must deliver on our commitment Munt Alhussain, Quicken Loans at RISMedia’s 24th Annual Power Broker to our agents that they will have Reception & Dinner. Photo courtesy of AJ Canaria, Inside Real Estate. more opportunity here than any- where else, while also staying true to our partners when we tell them we have the best agents to service their clients.” Mitchell’s accolades include being named the top-producing agent in Arizona in 2016, 2017 and 2018; in 2019, he was voted Arizona’s Most Influential Millennial by Arizona Foot- hills; last year he was awarded RIS- Media’s National Homeownership Award, sponsored by Quicken Loans, during RISMedia’s Annual Power Bro- ker Reception & Dinner, headlined by RISMedia’s REAL ESTATE January 2021 41

“Without our great partners, we Mitchell is all smiles as he accepts RISMedia’s 2019 National have nothing,” Mitchell says. “It is Homeownership Award. Photo courtesy of AJ Canaria, Inside Real Estate. so important that my partners know how much we care. I spend the ma- To that end, The Jason Mitchell Homes, Mitchell was ranked the top- jority of my day assisting and con- Group doesn’t accept just any agent selling real estate professional, sell- sulting my partners to ensure that to the team. They look for agents ing more units than other sales pro- they can put out the best product as who are motivated to be success- fessionals within the organization. possible. This is really my main job: ful in this industry and who will be to be a great partner—a person they accountable at all times to the com- Mitchell was later selected to the know they can trust and who is re- pany and to its partnerships. firm’s “Top Gun” program at the age lentless to serve them and their cli- of 23, being the youngest of the ents alike. It’s an awesome respon- “Our agents are accountable to 200-plus Top Guns at Pulte Homes. sibility and one I take very seriously.” our clients and their clients. Wheth- Mitchell continued to be a leader er it’s Rocket Mortgage or Zillow or at the organization until he left the Internally, Mitchell’s promise to his Veterans United, it doesn’t mat- company in 2007 to pursue his en- agents is that he will provide “more ter—they trust us to service their trepreneurial path in real estate, and at bats” and “more opportunity” to clients, and our agents need to un- shortly thereafter, ventured into the close more deals than anywhere derstand that they will service that finance industry for several years. He else, but there is one rule they must client at the highest of all levels,” entered back into the real estate pro- adhere to, says Mitchell: “They must Mitchell says. “They must commu- fession in 2010, and a decade later, do it our way!” nicate at a high level, as an agent was named the Real Estate Agent of who understands the value of the the Decade for all of Arizona. “We wanted to specialize in this experience. Most importantly, they niche,” Mitchell says. “I didn’t want must have the skills to close deals “When I entered back into the real to build a real estate company and to execute.” estate space in 2010, I had no plans where we had rogue agents who did of growing a real estate team across their own thing. I knew that if we This is something Mitchell himself the country,” Mitchell says. “My goal created these platforms and pro- has never had a problem with, dating was simply to sell as many homes vided the currency, our agents could to his earliest days in the industry. as possible and be the best real es- close more business than they ever As a marketing and finance student tate agent I could be.” thought possible. If they do things at Central Michigan University, Mitch- our way, by buying into our culture ell started his real estate career with From there, Mitchell was given an and working closely with our part- Pulte Homes in 2002 as an intern. opportunity working with his first ners, they will be given the opportu- partner: Rocket Homes, formerly nity to close more transactions than During his four years at Pulte In-House Realty. they ever dreamed of.” Evidently, Mitchell is right. Last year, the average agent closed 38 additional transactions from part- nerships, which led to an average additional volume of $13.8 million in business, and $177,000 in addi- tional GCI income. According to Mitchell, the compa- ny culture is as good as it gets, as agents understand that when they close business, it makes the whole group look better to its partners. “To be able to have an environ- ment where almost every agent is closing more deals and making more commissions than ever before is a great feeling,” says Mitchell. “Our agents recognize they are important because they know as they perform, it looks good for the entire group and, therefore, everyone roots every- one else on.” 42 January 2021 RISMedia’s REAL ESTATE

“I saw what working with large or- “In every market that we rest on any laurels, and The Jason ganizations can bring to the table, Mitchell Group continues to build out and the amount of business that are in, our model is based better processes, better systems could be had,” Mitchell says. “I and offer better training. took that concept and started first around the opportunities by building a technology platform— “We want our clients to know they an internal system and processes that we receive from our are in the best of hands,” Mitchell around servicing companies, not the says. “My job is to make sure our individual consumer.” great referral partners. clients and our partners get every- thing they need. It truly is a partner As this idea started to click, Mitch- We must deliver on our approach, and my job is to help them ell realized there was a niche and grow and help them do better.” that he could be on the cutting-edge commitment to our of it. The Jason Mitchell Group’s model agents that they will have is now in place in 33 cities across “As we began to receive more and the country, with 90 percent of its more opportunities, I knew we could more opportunity here business coming from its great refer- scale this model so long as we had ral partners. great agents who bought into the than anywhere else, while philosophy of servicing organizations Today, despite the COVID-19 pan- and their clients,” he says. “As we be- also staying true to our demic, Mitchell’s team (at press gan to add better systems and more time) is projected to sell $1.6 billion agents, I knew that if we kept the partners when we tell and complete over 4,000 transac- process as a centralized platform as tions in 2020, ranking them as the we grew our marketplaces, we could them we have the best top real estate team in the U.S. become even more efficient.” agents to service their “We’ve been very fortunate during The Jason Mitchell Group’s mis- COVID, and quite frankly, very lucky,” sion-control team makes sure ev- clients.” Mitchell says. “With the extreme eryone is having the experience they drop in the interest rate environ- deserve with touchpoints during and – JASON MITCHELL ment, it has led to many consumers after the process. Founder, The Jason Mitchell Group understanding that now is a great time to buy real estate. Because of “Think of our mission-control team “We collectively have put together this, our influx of referrals from our as an air traffic controller—ensuring all these systems and tools to make partners has been significant, lead- every client gets put into the right sure our agents look like superstars, ing to a record amount of sales.” hands and that our referral ingestion and we do it at a super-high level. and distribution process is spot on,” The key to success is to continue to The goal for 2021 is to continue he says. build amazing technology to support to expand the marketplaces for The our partners and to make sure we Jason Mitchell Group and add high- Mitchell and “Shark Tank” are executing at a high level in all of quality agents where need be. star Daymond John at our markets and doing right by our RISMedia’s 2019 Power partners.” The future of The Jason Mitchell Broker Event. Photo Group model certainly looks bright. courtesy of AJ Canaria, That’s why Mitchell is not one to With more and more organizations Inside Real Estate. having a need for trusted real estate professionals, Mitchell and his team are poised to be the selected group for many years to come. “For agents and marketplace lead- ers considering working with The Ja- son Mitchell Group, we welcome the opportunity to speak with you and see if we would be a great fit,” Mitch- ell says. RE For more information about The Jason Mitchell Group, please contact: recruiting@ jasonmitchellgroup.com. Follow Jason Mitchell on Facebook - The Jason Mitchell Group; Instagram - @jasonmitchellgroup; Twitter - @JMG_realestate; Youtube - Jason Mitchell Real Estate. RISMedia’s REAL ESTATE January 2021 43