Agency Communication Newsletter Advisor April 2023

AGENCY COMMUNICATION NEWSLETTER ADVISOR EDITION JUNE 2023 | VOLUME 1 Scan QR code or click the below link to share your feedback https://forms.office.com/r/dNNP50jLCC *For Internal Circulation Only.

AGENCY COMMUNICATION ADVISOR EDITION AMIT DAVE Executive Vice President and Chief Agency Officer Dear Dream team Agency, It is time to gear up again and develop habits which will be game changers. Time to leverage on Panchratna - HNI, NRI, Women, SME and Silver. Remember these five segments open a world of opportunities and consistent focus on each one of them is the key to multiply and grow. Make the most of the Jabardast June Opportunity and achieve Mahagunam by multiplying your success. PRODUCT UPDATE LAUNCHED FG SUPREME NROP Be Future Ready with Higher Income BENEFITS Discounts Higher income 2% discount on with NROP FYP for women 2% online discount Long Term Income No restriction (15 to 45 years) on min premium Available in both Offline HNI Benefit - and Online version Higher Income Life cover for entire on higher premium Policy Term (20 to 50 yrs) Wide PPT options Sub-Wallet with from 5 to 12 Yrs. Annual mode of income EP FG SUPREME OFFLINE NROP (DEFERRED INCOME): 125% EPFG SUPREME ONLINE NROP Page 1 (DEFERRED INCOME) : 100% For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION RAKESH SHARMA Senior Vice President & Head of Agency Hello Dream Team Agency. Time for all in the dream team agency to swing back to action, reconnect with your team and prospects to maximise on the mantra to success – Panchratna. A chance to create history and make June the turning point of your Mahagunam journey. Halla Bol! GLIMPSE OF RECENT EVENTS/LP COMMUNICATION MDRT FLEET MOVEMENT 517 854 2,658 144% YOY 76% YOY 49% YOY 50-99% 25-99% MDRT HALF-MDRT QTR-MDRT *Data as on Submission till 31st May 2023 BONUS ON FYC FOR MAY’23 1,600+ 1,500+ CLP/ELP eligi- MDRTAdvisors ble for 25L+ eligible for 69L+ Payout Payout 5% BONUS 10% BONUS Page 2 *Data as on Submission till 29th May 2023 For Internal circulation only.

Free-look Period AGENCY COMMUNICATION ADVISOR EDITION CHAITANYA CELLY Senior Vice President & Head - Distribution Training Dear Dream Team Agency, We have to up our game in June by focusing on the 5 Jewels of Agency. Leverage the 5 major and Impactful segments of Panchratna to unlock new doors of opportunity and together we will ensure a Jabardast June. All the best! R&R UPDATE Submission Period Issuance Period Free-look Period June 1st to June 30th 2023 June 1st to July 15th 2023 June 1st to Aug 15th 2023 JUN’23 EDGE SUMMARY SLABS EP Slab Eligible Reward Amazon Voucher (Rs) 3,50,000 4,50,000 Training Conclave @ Bangkok (2N/3D) - 1 Seat OR 30,000 5,00,000 40,000 6,00,000 Training Conclave @ Bangkok (2N/3D) - 1 Seat + Amazon Voucher Rs 10K Training Conclave @ Phuket 1 Seat (2N/3D) 50,000 Training Conclave @ Phuket (2N/3D) - 1 Seat + 75,000 Amazon Voucher Rs 25K IMPORTANT TO NOTE June’23 Edge Contest OR May’23 + June’23 will be eligible for higher order benefits NLA / POSP BONANZA | JUNE’23 (1st June to 30th June’23) EP Target Qualification 2L Voucher Rs. 10,000/- JUNE’2023 HUM (1st June to 30th June’23) EP Target Qualification 1L Invitation to Zonal Health Meet – 1 Seat (1N/2D) OR 1 Day Extra for Jun’23 Edge / May + Jun’23 EDGE Qualifiers Advisors qualified for Jun’23 Edge / May + Jun’23 EDGE & opting for training conclave and achieving 1Lakh EP through PR+ will get 1 Day Extra for qualifying destination Advisor qualified for Jun’23 Edge / May + Jun’23 EDGE & opting for amazon voucher option & achieving 1Lakh EP through PR+ will be eligible for Zonal Health Meet Only. Page 3 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION GAURAV GARG Head - Agency Strategy Dear Dream Team Agency, it’s time to move from Success to Maha-success by Leveraging Panchratna. Each segment has extremely high potential to accelerate your growth & earnings. All the best for Jabardast June. R&R UPDATE MAY’23 + JUN’23 EDGE SUMMARY SLABS EP Slab Eligible Reward Cash Payout (Rs) 12,00,000 Training Conclave @ Phuket (2N/3D) - 1 Seat 50,000 15,50,000 Training Conclave @ Phuket (2N/3D) - 1 Seat + 75,000 18,00,000 Cash Payout Rs 25K 90,000 Training Conclave @ Krabi 1 Seat (4N/5D) 24,00,000 Training Conclave @ Phuket (2N/3D) - 2 Seats OR Training OR 1,30,000 27,00,000 Conclave @ Krabi 1 Seat (4N/5D) + Cash Payout Rs 40K 1,50,000 Training Conclave @ Phuket 2 Seats (2N/3D) + Cash Payout Rs 50K 31,00,000 Training Conclave @ Krabi 2 Seats (4N/5D) 1,80,000 40,00,000 Training Conclave @ Krabi 2 Seats (4N/5D) + 2,60,000 Cash Payout Rs 80K Submission Period Issuance Period Free-look Period May 1st to June 30th 2023 May 1st to July 15th 2023 May 1st to Aug 15th 2023 CHOREOGRAPHY FY23 CHOREOGRAPHY BENEFITS - ADVISORS MORNING HUDDLE Those who DO NOT ATTEND Morning Huddle, their activation Those who ATTEND Morning Huddle for 15 days and more, their activation rate is ONLY 20% rate is 48% 48% ENGAGED FOR 20% DIS-ENGAGED 15 DAYS+ INCREASE YOUR EARNINGS POTENTIAL BY ADHERING TO DESIGNED CHOREOGRAPHY By attending Morning Huddle PHYSICALLY For Internal circulation only. in the branch, you can earn 225 points per day Start availing the benefit by attending Morning Huddle PHYSICALLY today! Page 4

AGENCY COMMUNICATION ADVISOR EDITION DIGITAL ENABLERS & UPDATES Business Badhega Jab RC App Chalega. Reach the next level of business with RakshaConnect App. • Faster navigation • Modern UI/UX • Personalized content • Improved analytics • Engaging Content Scan the QR Code to download the app Steps for IOS users: Scan QR Code & select Put your User ID and Password to Step ‘For Apple users’ Step login Talic App Store Go to RakshaConnect App Step Pop up appears, Tap on \"Install\" Step and tap on 'Download for IOS' On IOS 9.0/9.1, go to Settings > General > Profiles > tap on the developer's profile, and tap on Trust. Step On IOS 9.2+, go to Settings > General > Device Management > tap on the developer's profile, and tap on Trust. For queries and issues, please write to [email protected] or [email protected] Har kisi ke liye khud ke naam ka webpage hoga. Business badhega DOWNLOAD NOW jab RC App chalega. Digi Card ke saath NAME SURNAME naam banega. ID : 069505860 VALID THRU : 09/21 [email protected] + 098209283038 North Street Avenue w w w. j o h n d o e . c o m Business badhega jab RC App chalega. DOWNLOAD NOW Page 5 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION DIGITAL ENABLERS & UPDATES Get Additional 5% EP Credit* LAUNCH BONANZA Now applicable for all policies issued 1st June – 30th June from RakshaConnect leads Additional EP credit is applicable to all RnR initiatives for Edge Contest in June 2023 Additional 5% EP credit is only applicable for all policies issued from RakshaConnect Leads. USE THE APP NOW *Maximum extra EP credit is 50K EP New Features Life Insurance Know how much you need to Quiz save for health care. Share the Life Share this Insurance calculator today! Quiz today! Secure your customer’s future by making them future-ready. Help your customers plan their future with guaranteed returns from Tata AIA Fortune Guarantee Supreme. Share this content on RakshaConnect. Second Income Is Enjoy Financial Fuel For New Age Always Better Independence Lifestyle Aspirations Page 6 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION DIGITAL ENABLERS & UPDATES Sabki nazre aap par, jab hoge leaderboard ke top par. Unleash your competitive spirit by earning maximum points & badges for every activity on the app. Compete on the RakshaConnect Leaderboard & Rise as a Digital Champion of Dream Team Agency! Elite Club 1,00,000 points and above Diamond 45,001 to 1,00,000 points Gold 15,001 to 45,000 points Silver 2001 to 15,000 points Bronze Up to 2000 points The glory lies in the badges you earn! • Share more • Leverage Social Media • Generate more leads • Engage with your customers USE THE APP NOW ECM/BI/NRI Page 7 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION ECM/BI/NRI GREAT OPPORTUNITY TO CONNECT “NRI CUSTOMER” WITH ECM LEADS! CAMPAIGN NAME 1 Main Campaign: NRI FY 23-24 Agency 2 Sub-Campaign: NRI_June23 Agency Check out the Remark section for interesting information. Connect with your customer today & Update the same in VYMO!!! GGOOOODDNNEEWWSS! ! Leads of customer with High Propensity to buy Business aInsurance now available in VYMO. CAMPAIGN NAME MAIN CAMPAIGN: BUSINESS INSURANCE FY 23_24 AGENCY SUB-CAMPAIGN: SELF EMPLOYED_JUNE23 AGENCY Check out the Remark section for interesting info! Update leads in VYMO after connecting with your customers! Page 8 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION BUSINESS QUALITY What is Autopay? Autopay is the setting up of a debit facility (a standing Instruction) by providing a physical/digital mandate to debit the customer’s Bank account /Debit Card for making recurring renewal premiums. Customer provides physically signed or digitally authorised mandate to Tata AIA Life to debit the customer’s Bank account/ Debit Card and once registered with the bank, Tata AIA Life debits the customer’s Bank account/ Debit Card on or around the due date. How Autopay works ? What types of Autopay are provided by Tata AIA Life ? Tata AIA Life provides variety of Autopay options namely NACH Standing Online Standing Online Standing Electronic Bill Instruction with Instruction thru channel Bank account / Instruction thru Presentment Credit Card - and Payment partner Banks Debit Card WIP (EBPP) TRAINING CORNER CAPABILITY DEVELOPMENT PROGRAM Page 9 Panchratna – Focus Segments FG Supreme – NROP Step Up – Monthly Engagement LP Induction Exclusively for Advisors For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION COMPLIANCE ETHICAL SELLING PRACTICES MEETING THE CUSTOMER: Ask Questions which helps in determining: Any adverse medical condition of the customer. Any adverse medical anomaly or any differently abled features. Any negative habits of the customer (smoking, drinking). If the declared income and occupation matches with the standard of living CUSTOMER PERSONAL DETAILS TO BE CAPTURED CORRECTLY: Email ID Telephone / PAN Number Bank Account Mobile Number Number Compliance team performs dedupe checks on all these details and checks for any intentional wrong details updated by the seller / call impersonation. REMEMBER: Action will be initiated if details are captured without conducting adequate verification / validation / due-diligence by the seller Page 10 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION GIVE YOUR CONSENT agree Consent hai Zaroori KYA AAPKE ADVISORS NE DIYA? If not, encourage your Advisors to receive WhatsApp messages from Agency communications official. STEPS TO GIVE YOUR CONSENT: STEP 1 Go to iTalic or Good Friend. STEP 2 Click on the Pop up STEP 3 Provide WhatsApp OPT-IN Consent to stay updated on all important development. OR Access the below link to share consent: https://va.tataaia.com/admin/whatsappConsent.aspx *It is now mandatory to give consent for receiving information on all platforms Page 11 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION CUSTOMER NPS JOURNEY YTD CUSTOMER NPS 77 CUSTOMER RESPONSE 74 485 328 APR’23 MAY’23 APR’23 MAY’23 EXISTING ADV NPS EXISTING ADV RESPONSE 78 1134 74 838 MAR’23 APR’23 MAR’23 APR’23 NEW ADV NPS 71 TNREAWINADINVGRECSOPRONNSEER 63 905 499 MAR’23 APR’23 MAR’23 APR’23 Page 12 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION CUSTOMER NPS JOURNEY YTD KEY LEARNING Top reasons for low Customer NPS: Customer is unclear about the Policy/Product benefits explained by Advisors. Incorrect customer details captured in Application form - Nominee name, D.O.B, Email I’d & Address. Customer is not satisfied with the recommended product by Advisor. Post sales service provided by Advisors is of low quality. ACTION PLAN Promoters (9 or 10) Passives (7 or 8) Detractors (0-6) Customer who will Satisfied with service but Customers who have had a be loyal & enthusiastic not happy enough to be negative experience with your considered promoters service/product Connect with customer Always respond to Resolve customer issues post 7 days of policy customer calls. immediately. issuance and ask customers to complete the NPS survey and if they are happy, please give a rating of 9 & 10. Policy features and Ensure you stay Do not overcommit. benefits should be connected with your properly explained to customer post issuance and understand whether the customers the customer is happy with your services or not Need Analysis is essential Explain the features & before offering any product benefits as per the policy bond. to the customer Page 13 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION CUSTOMERS TESTIMONIALS AGENT NAME: AMITA PREM SHARMA BRANCH CODE: MU23 BRANCH NAME: THANE – MU23 BM - SUNIL BHASKAR PATIL AVALDAN KISHORDAN GADHAVI It is my pleasure to be a policy holder of the TATA Group. The credit goes to Amita Sharma, who is a very hard-working Advisor. Since I am working in Bahrain, I connected with her online to understand the products of Tata AIA. When I came to India for vacation, she did consistent follow-up with me to make me part of the Tata AIA family. She is really good at doing follow-ups with customers as well as senior staff. She guided me to submit all documents online as well as at the TATA office, Surat for a smooth transaction, and she also gave me the opportunity to meet TATA senior management in the Mumbai head office. I really appreciate her effort. Well done, Amita Sharma. I wish you all the best for the future. Page 14 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION CUSTOMERS TESTIMONIALS AGENT NAME: POOJA KARTIK HARIA BRANCH CODE: MU23 BRANCH NAME: THANE – MU23 BM - SUNIL BHASKAR PATIL RITA RAKESH BHANDARI I have received product content from Pooja Kartik Haria (CLP & MDRT) via Raksha Connect. I was very delighted with the curated RC content, which attracted me to meet her. Post a few follow-ups by CLP Pooja met me physically and explained to me the benefits of PR. What I really liked was the experience of post-sales service, which was smooth onboarding, ease of VPSC, and policy getting issued within 48 hours of submission. I was delighted with the lightning speed of the process. Post-issuance, Advisor Pooja called me and extended a thank-you message. She also guided me with all the details and benefits mentioned in the policy document (soft copy) and informed me about the policy service. Guided about benefits and how to use the customer portal regarding policy servicing in the future. I was delighted, as she had never experienced such a host of digital benefits with her previous insurer. As soon as I received the NPS Survey link, I gave her and Tata AIA the best score of 10 without any doubt. I wish her all the best. Page 15 For Internal circulation only.

AGENCY COMMUNICATION ADVISOR EDITION CUSTOMERS TESTIMONIALS AGENT NAME: GAURAV BHAGWAN THAKARE BRANCH CODE: PU01 BRANCH NAME: PUNE - KOREGAON - PU01 BM - SANJAY POKKALI NARAYANAN DT DEEPAK KAILAS BEHERE Really, thanks for providing such a wonderful insurance policy. During the pur- chase of the policy, good guidance and timely updates regarding the policy were provided. I really appreciate efforts towards customer satisfaction. In the future, all guid- ance provided by the team will be a deciding factor in customer satisfaction. All the best, Gaurav, for your future endeavors. Keep it going. NPS Page 16 For Internal circulation only.