Social Analysis of RJB campaign

Social Analysis of RJB campaign

We started with announcing 1,000,000 meals served. Reach 132 Interactions 8 Reach 366 Interactions 23 Reach 103 Likes 3 RT 1 Reach 71 Interactions 11

Announced the Donate A Meal campaign Reach 82 Interactions 15 Reach 316 Interactions 18 Reach 73 Likes 3 RT 0 Reach 27 Interactions 5

Reiterated the campaign importance in Rajasthan Reach 46 Interactions 2 Reach 201 Interactions 7 Reach 430 Likes 2 RT 1 Reach 30 Interactions 2

We shared another creative of the Donate A Meal campaign Reach 62 Interactions 6 Reach 217 Interactions 8 Reach 82 Likes 0 RT 0 Reach 33 Interactions 2

Shared a beneficiary video Reach 119 Interactions 16 Views 39 Reach 350 Interactions 19 Views 116 Reach 100 Likes 4 RT 2 Views 40 Reach 4 Interactions 0 Views 0

Shared pictures of the campaign’s on-ground effect Reach 100 Interactions 9 Reach 172 Interactions 12 NA Reach 1 Interactions 1

LinkedIn account interactions shot up We added 10 new followers to the page and recorded 59 page views. We haven’t recorded this size of engagement or impressions on the page so far and its safe to say that this is our highest to date. On the right is the last 6 months data on impressions which is peaking in January second week.

Instagram shows positive growth We have reached 14.4k accounts in this period. This could be a high due to the ongoing ad campaign as well. Meanwhile, we engaged 75 accounts this past week which is 3X the accounts we engaged in the first week. Out of this, 33% accounts were non- followers so we reached 26 new accounts this week. We also added 4 stories to the campaign mix on IG which garnered a total 1094 impressions.

Facebook shows high engagement rate Average CPC is at INR 6.5 right now with INR 5.3 for one ad and INR 9.2 for another. We have made some edits to the current campaign with pausing the higher cost Ad and setting up the beneficiary video for further ads. This is under review.

Twitter profile visits go high V/S January summary is for 14 days so far. So, when safely compared with 2 weeks engagement achieved in December month, we see that, We have tweeted 33% more times i.e. 8 tweets vs 6 in Dec We have 2.3X more profile visits i..e 564 vs 246 in Dec We 3 new followers. We have 1.4X tweet impressions i.e. 1,554 vs 1,100 in Dec We have less mentions in Jan because in Dec, we received a lot of press coverage because of the Jawahar Yoga centre launch which we dint in Jan so far.

Website traffic in January Pages Views

Team Recommendations We drive an employee focused engagement campaign to get employees to visit, like, and retweet our channels and our content. This will give the JF channels an active status instead of the dormant one. The stories are a testament to the number of actual active people following the JF Instagram account. We work on improving ad metrics. We work on the donation landing page. We create more beneficiary focused video content. Renewed efforts on the website wherein the content will be more aligned with the SMO and SEO best practices and duly updated.