Tapachki Brand Book

Brand Identity Guidelines

Contents

About Us Color Properties Brand Concept................................. 5 Head colors .......................................... 19 Our Vision.................................................. 7 Company Values....................... 9 Print & Digital Print..................................................................21 Logo Info Packaging.................................................22 What Not To Do ........................12 Customize...............................................23 Proper Use ....................................13 Social Media...........................................24 Recommended Sizes...........14 Official Site..............................................25 Clear Space...........................................15 Typography Information............................................. 17

Brand Concept

The brand name means slippers translated from Russian name was chosen because the Russians are not allowed to go home without Tapacki ! We are a shoemaker who produces custom shoes with %100 eco- friendly materials. You can design your shoe from scratch or choose from our many pre-designed styles. With our advanced 3D printing technology, we can create a pair of custom shoes in a day!

Our Vision

Shoes are a huge source of pollution, and the materials used to make them harm our environment. So we decided to create a company that produces shoes with 100% eco-friendly materials, from the sole to the shoe box. Our shoes are also handmade, which means they are more comfortable and last longer.

Company values

Comfort Safety It is always important that you Whoever goes with Tapachki be comfortable in order to feel at does not get stuck with the little home finger in the corner Eco-Friendly Quality Our production methods do not That means they are more pollute the earth comfortable and last longer

Logo Info

Logo Type Character Style Logo Mark Logo type made of Owners font, Bold with <--50--> px tracking between the letters Logo Idea As you can see the idea was to emphasize the meaning of the brand name

What not to do Do not put the logo on a Do not rotate ONE of the The logotype can not appear without the noisy background components of the logo LOGOMARK

Proper use Strive to make the If you rotate then The logomark can do background as uniform as everything together appear on its own possible

Recommended sizes 47MM 605PX 72MM 605PX 25MM 70PX 27MM 230PX

Clear Space 7.5MM 2.5MM 17PX 5.2MM 2.5MM 4.2MM 28PX

Typography

Logo Type Font Owners, BOLD Font selection is done because the letters in the font are reminiscent of the letters in the Russian language Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Vv Ww Xx Yy Zz 1234567890

Color Properties

Head colors Hex# 04F9D4 Rgb 90 ,37 ,34 Hex# 04F9D4 Cmyk 65 ,0 ,59 ,62 Rgb 90 ,37 ,34 Cmyk 65 ,0 ,59 ,62 Hex# 1c1c1c Rgb 28 ,28 ,28 Hex# 22255a Cmyk 72 ,66 ,65 ,77 Rgb 34 ,37 ,90 Cmyk 100 ,96 ,34 ,28

Print & Digital



100% Recycled Packaging

Customize Options

Social Media Posts

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