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Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A Understanding The background of the the Herrmann Herrmann Whole Whole Brain® model I — Introduction II — Right brain/Left brain Discover the impact of your HBDI® thinking style preferences. to others. Our research has shown that having a third party The human brain is one of the wonders of the world. It In 1975, the brain research of Roger Sperry, began to Overlay your profile transparency on the cover of this booklet. filling out an HBDI® gives imprecise results. While you might weighs only 1.4 kg (3 lbs) yet contains over 100 billion neu- reveal the dual specialisation of the brain. By observing Review how your preferences relate to the Brain® model. tilt your answers towards an idealised view of yourself, the rons. Each neuron has the possibility of connecting with patients who had their brain hemispheres separated by a “Is this profile ‘me’, or how I would like to see myself?” HBDI® questions are framed to minimise this. Also, it is 10,000 adjoining neurons. This means that the total number procedure to sev- er the Corpus Callosum in an attempt to Generally, how people see themselves is accurate and likely you would think it self–defeating to provide inaccurate of possible combinations in the brain, if written out, would cure epilepsy, Sperry made a multitude of discoveries. For informative: it captures a point of view which can be invisible information about yourself. be 1 followed by over 10.5 million zeros. example, the left side of the brain, which controlled the right The potential of the human brain is unlimited. hand, appeared to have the function of logical, analytical, Upper Lef Cerebral Upper Right In the last 40 years, knowledge of the brain has progressed sequential and rational thinking. fur- ther than it had in the previous twenty centuries, thanks Conversely, the right hemisphere was shown to perceive A QUADRANT –1– D QUADRANT to new technologies which allow us to see the brain in the world and other people in a global mode, instantaneous, VERY STRONG action: electroencephalography (EEG), positron emission intu- itive, visual, synthesising, emotional and expressive. It Logical Metaphoric tomography (PET), magnetic resonance imaging (MRI and finds solutions through sudden and spontaneous intuition, Quantitative –1– Integrative fMRI) and more. leaving to the left hemisphere the job of proving them in a Analytical STRONG Visual The Herrmann Brain Dominance Instrument® (HBDI®) was logical, analytical and scientific manner. Technical Synthesising developed from this knowledge. The HBDI® allows you to The research shows that the left hemisphere breaks every- Factual –2– Conceptual become aware of your thinking preferences in order to use thing down into different elements; the right hemisphere, INTERMEDIATE them better in your personal and professional life. on the other hand, considers the global whole and searches Realistic Metaphoric systematically for connections, analogies and similarities. –3– This has been demonstrated and observed again and Sensible LOW Feeling–based again in laboratory tests, as well as in healthy subjects and patients with lesions in one or the other hemisphere. For Sequential My HBDI® Profile Emotional example, a victim of damage to the right hemisphere won’t Controlled Musical recognise people or streets in his hometown. Someone Detailed Instinctive Humanistic with damage to the left hemisphere will not be able to Organised Expressive express himself easily and may have to begin relying on Conservative Sensory such elements as word and sentence intonation to regain language ability. B QUADRANT C QUADRANT Ned Herrmann studied this research and also included other findings about the limbic system, also a dual structure, Lower Left Lower RIght buried deep inside the brain. The principal location for emotion and memory, this system directs our affective and interpersonal processes. Ned Herrmann synthesised this body of research into the four quadrant Whole Brain® model, a metaphor for how we think. When I filled out the HBDI®, I wasn’t feeling 100%. Will that affect my profile? Page - 3 Mood does have a bearing on the overall size of the profile, but it seems to have very little effect on the shape or orientation. If you were feeling especially positive or expansive when completing the assessment, then you may have answered some questions with higher values, thus expanding your higher preference scores. Your least preferred quadrant will typically not shift with your mood. Page - 2

Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A Brain® model Those with more Left mode preferences would rather By all evidence, these aspects of communication and reason logically, study verified facts and adopt a systematic perception are opposite, yet complimentary. approach. They would tend to avoid fantasy, and resist Difference is the norm: the HBDI® profile data spans 81 going off on a tangent, preferring to remain focused, main preference codes or ‘families’ of profiles. The top rational and rigorous. 10 profiles represent 78% of the population. Through the Right mode dominant people tend to enjoy new ideas awareness achieved with the HBDI® profile data, you now and interpersonal involvement; they may communicate can take into account how you can be more effective in symbolically rather than by pure reason. They may think a wide range of applications: communication, teams, in pictures rather than words. Abstract concepts and problem solving, decision making, career development, hypothetical issues are interesting to the Right brain management development, creativity, teaching and dominant person. learning, and strategic planning. Upper Left Quadrant Upper Right Quadrant Summary of key traits by quadrant Logical, Analytical, Creative, Synthesising, Mathematical, Artistic, Holistic, Technical, Problem Conceptual. solving. Upper Left A Upper Right D SKILLS SKILLS Analysis, Evaluation, Qualification, Technical, Financial, Feasibility studies, Critical lnnovation, Vision, Lateral thinking, Synthesis, Holistic and Strategic thinking, Catalyst for change. assessment. STYLE STYLE Rational, Thorough, Precise, Logical, Authoritative. Exploring, Imaginative, Adventurous, Experimental, Artistic. Can appear Can appear Lower Left Quadrant Lower Right Quadrant (Particularly from a diametrically opposed quadrant) Controlled, Detailed, Interpersonal, Planning, Organisation, Emotional Musical, Rigid, Ruthless, Cold and calculating, Unfocussed, Impulsive, Rash, Oblivious of deadlines, Administrative. Spiritual, Expressive. Short term, Limited by the need for proof/explanation. Vague, Given to tangents. Applying Whole Brain® thinking through the HBDI® profile SKILLS SKILLS leads to a better understanding of the natural styles we Organisation, Implementation, Accuracy, Administration, Operational planning, Practical Customer relations, Teaching/Training, Communication, Anticipating needs, Team use to process information. These styles impact our awareness. perception of the world as well as the way we approach tasks, Completion. problem solving, the effectiveness of our interaction with others and how we get things accomplished. STYLE STYLE Ongoing applications include leadership and management Careful, Methodical, Procedural, Reliable, Predictable, Disciplined, Detailed, ‘Doer’. Caring, Friendly, Sociable, Empathetic, Humanistic, Emotional. development programmes for global organisations that deliver results such as increased speed and effectiveness Can appear Can appear of com- munication, greater innovation, improved team processes and leveraging the possible return on (Particularly from a diametrically opposed quadrant) intelligence of all con- tributors in the organisation. Controlling, Nit picking, Bossy, Stuck in a rut, Boring. Overly sensitive, Un–businesslike, Sentimental, Too talkative. Lower Left B Lower Right C Each of us has access to all the above quadrants, but VI — Two different ways to solve problems we clearly have preferences for some over others. Those preferences, based on the dominance of specialised V — Taking different Everyone has their own particular way to face and solve ment. This approach often appears sterile and boring to thinking processes, form the basis of the Whole Brain® preferences into every- day problems. Right mode dominant people the Right mode dominant person who would have difficulty model, the foundation of the HBDI®. account proceed in a start and stop mode with periods of insight even playing along. and incubation. They may take a step back and see the The HBDI® can help individuals and teams understand The HBDI® allows participants to become conscious of ‘big picture’ with all the relationships between varying how they prefer to approach problems. In a true–to–life their own mental preferences and thinking styles. This elements. They think and understand by metaphor or way, their awareness is raised to demonstrate that their understanding allows individuals to be more at ease with analogy by making connections between elements which own way of thinking is not the only way, and that some themselves and more perceptive and effective with people at first glance seem remote and unrelated, things that approaches to problems require different types of thinking. who think differently. would appear illogical to a Left brain dominant person. Ned Herrmann insists, “Each person is unique; people For example, Left mode dominant people may feel more In contrast, the Left mode dominant person prefers a more interact spontaneously as a function of their thinking at ease in a technical job, one that requires organisation, methodical approach, step by step, beginning with detailed preferences.” operational planning and administration. observation of the facts before continuing to form a judge- Page - 4 Page - 5

Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A Upper Left Key Descriptors Upper Right Upper Left Upper Right Performance Financial Rotational Fantasy Spontaneous Pleasure Finance: Facts Transactor, Banker, Engineering: Building: Typical Professions Stock Exchange Aeronautics, Architect, Designer, Trader Electronics, Lawyers Telecommunications, Decorator, Bankers Cartographer, Geographer, Old, Data Processing Webmaster Surveyor Doctors Typical Types Artists Strategists Aesthetics Aviation: Risk Military Technical, Pilot, Engineers Special interests Organisational Dev. Consultants Air Traffic Controller Sales: Creation: Medicine: Selesperson, Script Writer, Entrepreneurs Veterinary, Surgeon, Research: Departamental Fashion Designer Doctor, Ophthalmologist, Biologist, Chemist, Supervisor, Analytical Quantitative Visionary Real Estate Agent, Arts: Intellectual Risk Taking Physiotherapist, Botanist Medical Rap Painter, Sculptor, Technical Radiologist, Dentist Open Analyses Advertising Musician Law: Is logical Performance Exploration Lawyer, Magistrate, Is critical Infers Marketing: Efficiency Strategy Is realistic Takes risks Research, Function Concept Jurist, Notary, Knows about money Is impetuous Product Manager Value Fun Auctioneer, Bailiff Knows how things work Bracks rules Quantifies/Likes numbers Like surprises Film Making: Actor, Editor Quality Love Insurance: Takes preventive action Is sensitive to others Journalism: Security People Insurance Broker Establishes procedures Likes to teach Journalist, Reliability Charity Touches a lot Copy Reader, Production Communication Secretary, Gets Things done Is supportive Designer Personal Assistant Plans/Organises Is expressive Planners Quantitative Personable Talks a lot Teaching: Intellectual Musical Accountancy: Is Reliable Feels Teacher, Technical Helpful Chartered Accountant, Is Neat University Professor Timely Tourism: Musicians Book-Keeper, Flight Attendant, Medical: Organisational Manager, Security: Pediatric Nurse, Dietician, Social Workers Fireman, Policeman, Tourist Guide, Economist Receptionist, Nurse, Midwife, Feeling Inspector Translator / Interpreter, Speech Therapist, Satisfaction Civil servant: Tourist Information Psychomotor Therapist Tax Inspector, Center Manager Form Bookkeepers Administrator, Human Resources: Psychology: Reliability Factory Inspector Trainer, Psychologist, Supervisors Teachers/Trainers Career Counsellor Sales People HR Manager Administrators People Social Worker: Sociocultural Leader, Control Organized Emotional Person Responsible Safekeeping Spiritual For Public Relations Educator, Family Adviser Lower Left Lower Right Lower Left Lower Right VII — Preferences and team effectiveness VIII — Improving communication The distinctions between scientists and artists, engineers An individual’s work approach can certainly be linked to All of us communicate. Effective communicators who Communication is easiest between people who have and sales people are as old as the human race. Statistical their mental preferences. A team will work more effectively understand thinking styles will tailor their presentation similar preferences. They ‘speak the same language’. studies of HBDI® profiles have identified typical profiles if the individual members appreciate the differences in to fit their audience while being sure to communicate key Communication is quite easy when people share for different careers, fields and job descriptions. A study of their thinking styles. In fact, thinking diversity will also lead points in all four quadrants. For a group of engineers or preferences in the same mode, Left (A and B) or Right (C hospital personnel revealed preference differences among to more creative outcomes. Research using the HBDI® technicians you might cite plenty of facts and figures, and and D). the varying jobs: Specialists (A quadrant); Administrators Team profile has shown that team effectiveness can be up emphasise logic and methodology showing the potential When people share preferences in the Upper (A and D) or (B quadrant); Nurses (C quadrant); Psychiatrists (D to 66% greater in diverse teams. results of practical application. To a group of artists, Lower (B and C) mode, they may find common ground for quadrant). Is it any wonder that sometimes there might be teachers, or sales people, you would most likely emphasise communication. Most challenging may be communication tension in the hospital environment? innovative aspects and point out ways to improve between those who have preferences in diametrically HBDI® research has also demonstrated that directors and communication and instruction. Which presentation opposing quadrants. CEOs are most often multi–dominant — even with three appeals to you the most? Doesn’t your answer reflect your or four dominant quadrants, as opposed to single or dual thinking style? dominant specialists. Page - 6 Page - 7

Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A IX — Inside each of the four quadrants B Quadrant: Organise The following model and paragraphs explain the people with similar preferences can be different in the This quadrant likes structure in a practical and procedural Characteristics are caution, control, and conservatism. characteristics of each quadrant, shown as clusters of specifics of that preference. Keep in mind that you may sense. A primary preference here would suggest you The degree to which ‘B’ quadrant tendencies are apparent preferred tasks, and style of functioning within each only A prefer one cluster in a quadrant while another have a natural inclination towards organisation, reliability, will be affected by the ‘D’ quadrant score; a low primary quadrant. A preference for a quadrant indicates an individual with a preference for that quadrant may prefer a efficiency, order, and/or discipline. Tasks might frequently or high secondary preference in ‘D’ would tend to have a inclination for some or many of the clusters of tasks in that different cluster or clusters. be prioritised; you would tackle them in a systematic balancing influence. Clusters in this quadrant may include mode. This helps explain how two and sequential manner and complete them; time is often safekeeping for one individual vs. timelines for another. managed effectively. This quadrant is mindful of logistical Which clusters best describe you? constraints and is methodical and attentive to detail. Skills Upper Upper of this quadrant include operational planning and the Left Right implementation of projects. A Intellectual Factual Original Integrating Playful D Equally, administration and maintenance are smoothly Thinking Critical Imaginative Synthesising Breaks rules handled. B quadrant preferences may suggest you Rational Innovative Risk taking dislike chaos and confusion and have considerable skill Logical Realistic Holistic and satisfaction in making order out of such a situation. Analytical Rigorous thinking Creative Original Problem solving Knows the basis of Curious Test & prove things Artistic Knows how Things work Financial Artistic Intuitive Numerical Spatial (solutions) Technical Quantitative Visual Mathematical Knows about Simultaneous Conceptual Intuitive C Quadrant: Personalise Impetuous Metaphorical (Solutions) Money Strategic Like surprises Future oriented Imaginative Conservative Implementation Interpersonal Talker A primary preference in this quadrant would suggest you are may be given credence. Spiritual awareness and musical Traditional Gets things done Friendly Teaching/Training naturally in tune with and sensitive to other’s needs, mood, interest are largely ‘C’ quadrant features. Controlled attitudes, atmosphere, or energy level. There is usually an Dominant Intuitive (people) Communicator attraction to people–related tasks plus an ability to relate People with preferences in this quadrant may be emotional Safekeeping Sensitive to others Expressing to others and express yourself easily. Characteristics may and highly sensitive. For some, spiritual aspects represent include good interpersonal skills with an awareness of a significant ‘cluster’ for this quadrant. For others, Speaker People oriented Spiritual the feelings of others, ease of communication, and often interpersonal aspects play a key role. Which clusters Reader Supportive skills in teaching/training facilitation or group leadership. represent your preferences in this quadrant? Empathetic ‘Sensory intuition’, in the form of gut feelings or hunches, Detailed Musical On time Linear Organized Emotional Symbolic Writer Organized Sequential Planning Feeling Intuitive Reader Reliable Step by step Administrative (people) Procedural Preventive B C Neat Lower Lower Left Right D Quadrant: Strategise A Quadrant: Analyse With a D quadrant preference you can usually handle several inclination towards adventure, experimentation, and risk. mental inputs simultaneously, make rapid connections This quadrant often thrives on the excitement of new ideas, This quadrant prefers a cognitive and rational approach. This style is logical, analytical and rational; it is engaged in and feel comfortable with abstract concepts. variety, incongruities, and possibilities. The risk–taking When using this thinking style, you would be likely to feasibility studies, critical assessments, and any task that An initially holistic approach to problem solving may be aspects of this mode may be in contrast to or balanced approach problem solving in a logical manner and to take requires rigorous and focused research. Financial, mathe- preferred; various facets are assessed simultaneously, by the B quadrant safe–keeping modes. Some prefer the account of facts, figures, statistics, and other tangibles. matical, and technical matters are included in this mode. ‘mental jigsaws’ are made and conclusions are reached ‘artistic’ cluster while others might select ‘metaphorical’. You would prefer conclusions that are backed up by One individual may prefer rational, logical approaches, in a spontaneous rather than a studied manner. Such Which clusters represent your D quadrant thinking? supporting data or by examples of precedent. You would while another may be mathematical and quantitative. operating could be called intuitive in an intellectual sense. like approaches that reduce the complex to the simple, Which clusters do you prefer? Lateral thinking takes place in this mode and inspires the unclear to clear, and the cumbersome to the efficient. imaginative, innovative and original ideas. Your critical evaluation of ideas occurs in this quadrant; This quadrant could be described as the catalyst for the decisions or judgments are explained and justified by A creative process. Strategic thinking is an activity that quadrant thinking. draws heavily on D quadrant thinking. In this mode you welcome positive change (particularly when occurring with a considerably lower ‘B’ score) and may have an Page - 8 Page - 9

Understanding the Herrmann Whole Brain® model B Understanding the Herrmann Whole Brain® model B Reading your Reading your HBDI® profile step by step HBDI® profile step by step You have just received your HBDI® profile. Preference code You now want to understand the significance of This consists of four numbers placed in order the results. You want to learn how to apply the of the quadrants: ABCD. The terms ‘Primary, results. Secondar y, and Ter tiar y’ are used to designate the 1 (prefer), 2 (use), 3 (use least) zones of the This chapter was created to get you started. profile grid. Please refer to chapter C to read more about your code. Different ways to look at your HBDI® profile Profile Scores and Preferences Codes a preference, but clearly secondary to your primary (or results > 1 or Primary (score of 67 or above): In a given quadrant, primaries). a primary indicates a dis- tinct preference for the type of The Visual Profile found on your activities relevant to that quadrant. Every profile will have at > 3 or Ter tiar y (scores less than 34): A ter tiar y preference transparency is a good place to start. least one primary score, but could have as many as four. indicates a lack of interest in that mode of thinking and It is a graphic displaying 4 diagonal A result above 100 represents a very strong preference, often for some people even an avoidance. This means that the axes, where the data plots of your easily recognised by other people. Scores may go above 133, modes of a tertiary quadrant will, although available to four profile scores have been placed, outside the boundary of the grid, and represent very strong you, be those you will least likely use or with which you are based on your responses to the preferences. least comfortable. A tertiary will reinforce (by the absence HBDI® Survey Form. It is a visual > 2 or Secondary (score of 34–66 inclusive): A secondary in of preference) the other strong preferences in the profile, representation which synthesises your profile indicates thinking modes that are comfortable especially when a primary preference is situated diagonally your responses into a global Visual and available as necessary with relative ease. It is still opposite it (A–C or B–D). Profile. At the top of your Visual Profile, you will find your preference A QUADRANT D QUADRANT code, adjective pairs and profile scores for your easy reference. TO UNDERSTAND TO DISCOVER Another way to look at your data is the ‘ W H AT ? ’ ‘WHY?’ Data Summary sheet which shows how your pro- file score for each My learning quadrant is determined. The purpose profile of this sheet is to remind you of your responses to many of the questions on the HBDI® Survey Form and to clarify which elements in each quadrant you prefer. It is a representation of your profile using a sequential, linear, detailed and quantified mode format. TO APPLY TO LIVE AND ‘HOW?’ FEEL ‘WHO?’ B QUADRANT C QUADRANT Dotted line profile: It indicates where your thinking shifts in pressured situations. Page - 11 It is the result of the forced choice pairings on the HBDI® survey where you were asked to select one of two adjectives most like you. Page - 10

Understanding the Herrmann Whole Brain® model B Understanding the Herrmann Whole Brain® model B a detailed guide to the results II — The Data Summary sheet and Explanation page I — The Visual Profile Your package includes a Data Summary sheet and HBDI® Survey Form and to clarify which specific element explanation page. The explanation page describes, in selected in each quadrant you prefer. This is particularly To create the graphic representation of your profile, we starting in the upper Left and going counter-clockwise. descending order of preference, your selections in each useful should you wish to compare or contrast your data to used the profile scores which appear on the first line of the This order is also used to describe a group or family of quadrant. The Data Summary shows how your profile scores that of others. The four columns represent the quadrants Data Summary sheet. These values are placed along the Preference Codes which can be found in the C booklet. for each quadrant are deter- mined. This sheet consists of from left to right ABCD: diagonal axes. The four totals are read in the order ABCD, a table of four colour columns sorting your responses into > The A (blue) and B (green) columns correspond to the the four quadrants and a set of self- placement scales in Left brain mode. black and white. The purpose of this sheet is to remind you > The C (red) and D (yellow) columns correspond to the of your responses to many of the questions on the Right brain mode. Profile scores: the basis of your profile SAMPLE The four different modes This line shows the total score for each quadrant A, B, C and D. These figures are used to plot the graphic on the profile overlay. Your thinking preferences are measured not only by the four Adjective pairs SAMPLE quadrants, but also by four modes combining the mental processes of 2 The adjective pair data comes from the forced choice to day’ preferences. Differences between adjective pairs adjoining quadrants; Left (A+B), Right pairings section on the HBDI®. By forcing you to choose and your overall profile sometimes indicate that you are (C+D), Upper (A+D) and Lower (B+C). between two different terms, this section typically reveals undergoing a change in preferences in part of your life. 100% is split between Upper and the thinking style distribution that is most instinctive for Preferences suggested by the adjective pairs may be Lower to show the degree of tilt toward you. This distribution may or may not be the same as your more visible to others than your overall profile and under that mode. The Left and Right modes overall preferences. Your adjective pair data helps indicate pressure situations you may react more in keeping with the also have 100% representatively split your inner or ‘back up’ style of preferred thinking. The adjective pair indications. There are 24 pairs, and therefore, between them. highest score typically reveals the thinking styles favored 24 points distributed between the four quadrants. > The Upper Mode, combining in ‘pressured’ situations, which may vary from your ‘day quadrants A and D, is more cognitive and intellectual, preferring thinking Key descriptors: a general view of self SAMPLE in abstract, conceptual modes. SAMPLE Compare to the Lower mode. This section is a simple transcription of the choices you the most descriptive of the 8 you selected from the 25 > The Left Mode, combining the A and made in the Key Descriptors section of the HBDI® Survey provided. Look over the distribution of your selections. Do The Visual Profile graphic B quadrants prefers concise, efficient Form (questions 26–50). An X appears next to your they cluster in certain quadrants or are they distributed processes with realistic, disciplined selections in the columns relating to the quadrant to which across all four? Is the distribution consistent with your Page - 12 and orderly approaches. Compare to they belong. overall profile scores? the Right mode. The asterisk (*) denotes the key word you chose as being > The Right Mode, combining the C and D quadrants, includes key mental processes such as intuitive and perceptive thinking, as well as idealistic, expressive and open approaches. Compare to the Left mode. > The Lower Mode, combining the B and C quadrants is grounded and emotional in nature. This mode often prefers visceral, ‘gut’ and concrete approaches. Compare to the Upper mode. Page - 13

Understanding the Herrmann Whole Brain® model B Understanding the Herrmann Whole Brain® model B Work Elements: your work self SAMPLE Energy Level and Motion Sickness SAMPLE When completing this section of the HBDI® Survey Form Note your selections. Where do the higher rankings (4’s and This information corresponds to the questions about day/ research, a person’s sense of balance is maintained with (questions 10–25) you were asked to rank order the Work 5’s) appear? Check for clusters of preferences in certain night time energy and about motion sickness (questions information from two biological sources, the eye and the Elements from 1 (work you do least well) to 5 (work you quadrants and lack of preferences in others. Now compare 73–75). Energy Level: In very general terms, people who inner ear. Motion sickness occurs when input from these do best). Your rankings are shown, sorted into the four this section with your Key Descriptors section. Are they are Left mode dominant are frequently more morning or two sources conflict. Left mode people often have the quadrant display. Your work preferences show thinking similar or different? Your data may reveal situational day oriented and people who are Right mode dominant ability to deal with facts and information sequentially and styles that are most accessed in a work environment. work preferences which have developed that are perhaps are frequently more night oriented. However this can be thus may have the inner control to make an ‘executive This is often influenced by the training, assignments, somewhat different from your overall more general Key greatly influenced by life circumstances. This information decision’ to either go with the information from the eye or opportunities and challenges your work experiences have Descriptor preferences. can give a clue to preference by observation and is the ear but not both at once. Right mode people often have provided. useful in deciding when to schedule meetings, tasks and a large tolerance for ambiguity and tend to take note of group activities. From your own perspec- tive, an idea of both inputs and may end up nauseous as a result. However, Adolescent education, educational focus, occupation and hobbies: other when you are likely to be most mentally alert shows the the above is a tendency and there are many exceptions to aspects of self optimum time of day to pursue activities which are most the trend. mentally challenging. Motion Sickness: An area of ongoing SAMPLE Introvert/Extrovert SAMPLE An indicator of an earlier, often influential time of your life, has been consolidated, sorted into quadrants and grouped Your self–placement in the introvert/extrovert scale on extroverts more Right mode oriented. However, each ranking school subjects can indicate an early orientation together B for comparative purposes. A bar chart indicates the assessment is replicated on the report. In very general quadrant may have its own continuum of introvert to toward maths, foreign language or native language, and the distribu- tion of preferences for each of the above terms, introverts tend to be more Left mode oriented and extrovert, and thus its own interpretation and impact. through that orientation a possible inclination toward asso- categories. The longer the bar, the greater the preference ciated thinking styles. Additional clues are provided about for that quadrant. If no bar appears in a quadrant, there A Quadrant D Quadrant the tilt of your mental preferences through understanding was no significant data in that quadrant in response to Introvert:Quiet, serious, very focused Introvert:Off in ‘own world’, does own thing, loner preferred subjects in school, education and occupational your selections.v Extrovert:Debater, often funny, driven Extrovert:Constant flow of ideas, loves to experiment choices and how you spend your leisure time. The data with others, have fun Hand Dominance B Quadrant C Quadrant Introvert:Controlled, always ‘doing,’ often keeps to self Introvert:Expressive through writing or Extrovert:Dominant, organiser of events and peopel non–verbals, caring in a quiet way SAMPLE Extrovert:Talkative, interested in bringing people together, sharing Preference does not equal competency Hand dominance is readily recognised. Most of us gather data for further research. You were asked (questions Remember that your profile is not ‘good’ or ‘bad’, ‘right’ or pattern frequently emerges with a dominant thinking style. consider ourselves either left or right handed. Handedness 5 and 6) to choose the diagram which corresponded most ‘wrong’. It is just a representation of your preferred thinking A preference or dominance does not indicate competence. provides a simple example of the body’s tendency towards closely to the way you hold your pen and this provides approach. The concept of dominance is often evident with Although there is a link — the two terms represent two dominance in paired structures. Analysis of our data another interesting research opportunity. Handwriting has any paired structures in the human body. In most cases distinct ideas. We often have competencies in areas of indicates a slight con- nection between left handedness a connection to language processing — a powerful mental we naturally choose to use a certain hand, foot, or eye lesser preference. Our preferences present those thinking and Right brain dominance and between right handedness process. in preference to the other and then reinforce this with styles that provide the greatest satisfaction, those that and Left brain dominance. Therefore we are continuing to continued and habitual use. This does not, of course, reflect make our ‘heart sing’. Our competencies are skills that less potential for effective use of the other. The same allow us to perform and get things done. Page - 14 Page - 15

Understanding the Herrmann Whole Brain® model B Understanding the Herrmann Whole Brain® model B III — Making sense of your personal HBDI® motivation, preferences are unlikely to change quickly. profile: FAQs However if you do indeed wish to develop new preferences, Herrmann’s advice is to start the process in your private 1. Is there an ideal profile? 4. ‘This person is highly ‘competent’ in Left brain activities.’ life first rather than in the workplace, for example in free Yes. Yours! One of the most appreciated aspects of the Profiles indicate preferences not competencies. The two time activities or other hobbies. This private approach HBDI® is that it shows us you can be ‘great’ whatever your must be kept distinct. A person may very well have skills always entails fewer risks of consequences for mistakes profile. People often think that being ‘Whole Brained’ would in a given quadrant and yet still only be doing a type made, and generally allows more freedom of choice. For be ideal but, like any profile, this may be felt to have its of work out of necessity rather than by choice. Some example if you want to develop approaches that are more disadvantages as well as its advantages. The HBDI® is a people would love to sing but are unable to carry a tune. C quadrant oriented, you might decide to purchase season tool provided to encourage us to understand our strengths To prefer something is to be drawn to it, to have a taste tickets to a concert series, or take yoga classes. Con- and blind spots, preferences and avoidances. We can for it. Competency has to do with acquired knowledge versely, if you want to develop greater comfort with the then, if desired, find strategies to learn competencies and professional experience. Just because, for example, A quadrant you might enroll in a course on how to invest in those areas of lesser prefe- rences. By doing this we a person has Left brain preferences doesn’t automatically in the stock market, or get more interested in computers. widen our scope for using different approaches without mean they are going to be a master accountant, especially In the ‘Activities and Hobbies’ table located in the D compromising our preferences. if they have never studied or trained in the profession! chapter, you will find a wide range of activities you might consider when seeking to become more comfortable with a particular preference. Pick one, stick with it and you are bound to succeed. 2. ‘My profile is good, his profile is bad...’ yourself and being as successful as you desire to be. 5. ‘This person has pronounced Right brain preference, 8. ‘Is the 1111 profile the most desirable profile to have?’ Absolutely not. Profiles are never good or bad. Your profile It is up to you to work on aligning your preferences with therefore he must be creative’. Definitely not for everyone. The most ‘desirable profile’ is just a static representation of your thinking preferences your activities, studies, career and life (see paragraph 7). Wrong! Never reduce a quadrant to just one of its component is the profile that truly matches your goals in life and the at a specific point in time, which always have to be Necessity may be the mother of professional competency, parts: each quadrant has several characteristics. Always professional activities you are pursuing (see the answer to viewed within your current context in order to be properly but true mastery in a specific domain can only be achieved double- check in the Data Summary sheet whether a Question 1). understood. There is no such thing as a good or bad in those areas that converge with our preferences as well. specific attribute is truly preferred, rather than assuming preference, there are only preferences that are more or less Thus in practice, there arises a certain correlation between it is, when only looking at the overall view. A person may 9. ‘Are there any 2222 or 3333 profiles?’ suited to your situation, profession and activities. If your prefer- ences and competencies, but only because people be dominant in A quadrant and yet still be weak in maths, No, everyone has at least one primary (1) in their profile. preferences match well with the work you are doing and tend to succeed the most when doing what they love the simply because they lacked the opportunity to pursue hope to do, then it is likely that you are feeling good and most. Having a taste for something tends to make us more their studies in this domain. Indeed it is highly likely they 10. ‘I am very strong in one quadrant, but not all succeeding. On the other hand, if your preferences seem motivated to become skilled at it, which then reinforces our would succeed in it if they decided to truly put the time in, of the descriptors describe me. Why?’ disconnected or unrelated to your current activities, you taste for it, and so on, in a positive feedback loop that is precisely because these kinds of studies suit their thinking Each quadrant is made up of ‘clusters’ of specialised may not feel at ease and could have a hard time devoting generated whenever a person truly acquires a new skill. preferences. thinking. You may prefer one set of clusters over another, and having a preference for a quadrant does not mean you 6. ‘Can my profile change?’ will prefer all of the clusters in that quadrant. Yes. Longitudinal studies of thousands of HBDI® 3. ‘I have Right brain tendencies, I am very participants indicate that change can take place if there Right brained, etc’. is a reason for it. Change seems to take place over a long These expressions are not helpful because they tend to be period of time with an individual’s desire and willingness misleading. Preferences are not something we possess to change, or with a change in their life’s circumstances, like things. A preference is not something that determines or as a result of a significant emotional event. However, if every aspect of who we are and which is not subject to nothing has happened to the individual and they continue change. In fact it is more correct to say for example “I prefer to do the same things in the same way, then the profile will to function using my Right brain preferences”, because remain stable. preferences are about modes of mental functioning, ways of grasping or perceiving the world, of reacting to it through 7. ‘How do we actually develop new preferences specific behaviours.may not feel at ease and could have a in practice?’ hard time devoting The object of the HBDI® profile is not to change preferences, but rather to be more effective, accept the consequences of our preferences and not become their ‘prisoner’. Our prefer- ences can’t be changed just because it might seem like a nice idea. Situational change is preferable in order to achieve new personal or professional objectives, when we have begun to view our current preferences as incoherent with our activities or life-goals. Without this kind of Page - 16 Page - 17

Understanding the Herrmann Whole Brain® model C Understanding the Herrmann Whole Brain® model C How does How does your profile compare to others? your HBDI® profile impact Principal profile groupings your work and compare to General profile information Frequency of typical profiles others? One of the best ways to understand the uniqueness of your Two facts are clear from the studies of over one million pro- Important : Competence and preference are two different Consider your interests and successes in your professional profile is through understanding the general attributes files studied across the world in the Herrmann International things. The HBDI® measures your preferences. Knowledge and personal life. Where would you place your co–workers and of your profile group or ‘family’ and comparing it with database. of your preferred thinking styles illuminates what degree family? How are their preferences similar or different from others. This chapter contains descriptions of the 40 most of satisfaction or comfort you may have on the job when yours? frequently occurring profiles. 1. The aggregate total of all profiles results in a 1 1 1 1 profile. you encounter: a work challenge, a learning situation, a Each profile consists of four numbers: a four-digit This will be true of most groups of at least 100 profiles. This challenging interpersonal or communication situation. Our statistics have shown a strong correlation between job preference code, identified using the following order: A, B, means that the world is a composite ‘Whole Brain’. satisfaction and how well a job matches one’s profile. We C, D. For example 1 2 2 1. Superimpose your HBDI® profile overlay on this page and have a tendency to orient ourselves toward professions which Remember within each quadrant: 2. When you compare averages of a given profession, to an compare its orientation with different groups of professions. attract us and bring us satisfaction. individual in that profession, you see strong correlation. 1. Corresponds to a strong preference (a score of 67 or above). Although this is generally true, exceptions do occur. Troubleshooting 2. Corresponds to an intermediate preference or thinking that The chart below shows the percentage of profiles that have Scientific Artistic is comfortable and available as needed (a score of 34–66). single, double, triple or quadruple dominance: Technical Developmental Financial Entrepreneurial 3. Indicates a low preference or a lack of interest and for some Triple dominance: 34 % Legal Strategic even an avoidance (a score of 33 or below). Accounting Expressive Quadruple dominance: 3 % Supervisory Educational Example: 2 3 1 1 indicates an intermediate preference Single dominance: 5% Administrative Social/Helping (use) in the A quadrant, a low preference (use least) in the B Implementing quadrant and a strong preference Supportive (prefer) in the C and D quadrants. Double dominance: 58 % Preferences These numbers alone can answer the question: “Is my at work profile rare or common?” This section provides brief general descriptions of profile groups or families with typical problem solving, communica- tion and decision making approaches for each. They are grouped as above: > single dominant profile: page 19 (one 1) > double dominant profile: page 23 (two 1’s) > triple dominant profile: page 31 (three 1’s) > quadruple dominant profile: page 34 (four 1’s) Customer service Page - 18 Page - 19

Understanding the Herrmann Whole Brain® model C Understanding the Herrmann Whole Brain® model C I — Single Dominant Profiles 2. Double Dominant Profiles — Upper and Lower This group of profiles has only one primary and represents This group of profiles has only one primary and represents Both the Upper and Lower dominant families of profiles feelings and people (C). This results in a visceral, grounded only 5% of the population surveyed. Instances of primary only 5% of the population surveyed. Instances of primary unite distinct thinking processes in a synergistic approach. On the other hand, both Upper and Lower preferences occur across all of the four quadrants. preferences occur across all of the four quadrants. interchange. The Upper mode, A + D may, for example, modes can experi- ence a sense of two distinct mental One advantage of having a single dominant profile is that One advantage of having a single dominant profile is that be as comfortable with facts, data and theory (A) as with perspectives as they look at the world. These individuals there is relatively little internal conflict. Perceptions and there is relatively little internal conflict. Perceptions and conceptual frameworks and intuitive insights (D). This have an opportunity to learn when to apply particular deci- sion making tend to be predictable, coherent and deci- sion making tend to be predictable, coherent and results in a cognitive, intellectual approach. The Lower thinking processes appropriately to different situations, comfort- able. The single dominant person tends to see the comfort- able. The single dominant person tends to see the mode, B + C, brings together a strong sense of detail and allowing them to maximise the effective- ness of their world through a consistent set of lenses. world through a consistent set of lenses. structure (B) with a sensitive, emotional awareness of mental processes. 3. Double dominant profiles — Diagonal AD This diamond shaped family of profiles cross the diagonals mode or the Upper Right mode with the Lower Left mode. BC from either B to D or A to C. There is an inherent internal In both the model and the actual brain, all iteration between con- trast of preferences within these profiles. The these two modes must go through another brain structure contrast is both Left vs Right and Upper vs Lower. This or quadrant first. can translate into a sense of conflict, both internally and A good way to integrate diagonally opposed preferences when interacting with others. For example: Ideas (D) vs. is to enhance abilities in one of the other two quadrants. Action (B), Safekeeping (B) vs. Risk taking (D), Facts (A) These quadrants can play the role of relay station to vs. Feelings (C), People consid- erations (C) vs. Financial facilitate thinking processes. considerations (A). On the plus side, the person who learns to integrate his This contrast is often described by these individuals as a func- tioning has an enormously powerful combination of pull between two very different, sometimes contradicting abilities. An entrepreneur, for example with a 2 1 2 1 profile, thinking processes. Ideally, they are able to integrate and can envision the business as it can be and do the detailed balance out these two different perspectives as they make work required to get it there. A financial person with a 1 decisions. How- ever under less ideal circumstances there 2 1 2 profile has not only the A quadrant necessary for may be a tendency to vacillate, or at worst, feel paralysed determining the best financial arrangements, but also the between both. C quadrant which gives him the interpersonal ability to It is worth noting that no direct connection exists in the package and present his services effectively on a face– brain to link the Upper Left mode with the Lower Right to–face basis. III — Triple Dominant Profiles The triple dominant profile represents 34% of the database. On the other hand, this multiplicity of preference can Within that total, 2111, 1121 and 1112 are the most frequent, slow down the decision-making process due to the need representing 81% of the triple dominant profiles. to really check out all the alternatives available. Another This group has access to a certain thinking flexibility that potential challenge may be the multitude of options these comes from the multi-dominant nature of their thinking preferences provide, as career decisions or education process. This allows the individuals to move through their choices need to be made. Identifying the strongest three dominant modes somewhat seamlessly, looking at preference among the three comes with time and a all of the perspectives before making a decision. Such willingness to go with a lead quadrant long enough to multiple preferences also facilitate interaction with others. be able to evaluate the experience effectively. Often the Due to the triple nature of their preferences, they are likely opportunities that present themselves first are the ones to share at least one preference with those with whom they pursued. interact. II — Double Dominant Profiles IV — Quadruple Dominant Profile 1. Left or Right The 1 1 1 1 profile expresses primary level preferences for which require situational flexibility such as management every one of the four quadrants and is sometimes referred or mediation (with appropriate training). They will interact Double dominant Left or Right profiles experience an might perceive their Right counterpart as unrealistic and to as ‘whole brained’. easily with many different types of profiles. Like other internal integrated coherence between the two primary unfocused. The double dominant Right might see their Left Perhaps surprisingly to some, these profiles occur less profile families that display multiple preferences, these quadrants. In both Left and Right double dominant profiles, counterpart as controlling and pedestrian. In both cases, than 3% of the time. They offer an enormous potential for individuals are faced with certain challenges associated the two quadrants tend to reinforce each other. The logical, these individuals will benefit from a greater appreciation a highly integrated, varied thinking processes. This can with the multiplicity of their preferences. Internal conflicts rational processes of the A quadrant reinforce the structural of their mental opposites, not only to improve their translate into an ability to move seamlessly from quadrant can occur, as well as a sense of indecisiveness or unclear and pro- cedural qualities of the B quadrant. Likewise, communication and relationships, but also to appreciate to quadrant and mode to mode as the situation requires. focus. As with triple dominant profiles, establishing a lead the visual imaginative approaches of the D quadrant are mental processes very different than their own, allowing Often able to under- stand all the thinking perspectives, quadrant helps provide direction. The overall tilt of their supported by the expressive, sensory elements of the them to more effectively ‘cross the bridge’ between these these individuals have the potential to function quite thinking preferences will be influenced by their highest C quadrant. As opposing modes, double dominant Left very different styles. effectively in group situations profile quadrant or quadrants. Page - 20 Page - 21

Understanding the Herrmann Whole Brain® model D Understanding the Herrmann Whole Brain® model D Exploring your Exploring implications HBDI® profile Ideas and You have just become aware of your HBDI® profile. Your curiosity exercises is now satisfied. The coalition of our different thinking processes function independently of the others. Secondary preferences This next step is the most important. are ‘comfort zones’, more ‘operational’, and tertiary Remember that you use each of the four quadrants at different preferences often require more effort. Keep in mind that all The real objective of the HBDI® profile is to help you achieve times and in different ways. thinking preferences function as an integrated system, all part better results by exploring how you of your complex mental processes. The most preferred styles seem natural and accessible to you, can be most effective and what development options you might but they never wish to pursue to get there. The following exercises were designed to help you reach that objective. Take a few moments to relax and work through the following exercises. It represents an essential application step and will be time well spent. A voyage through your profile At this point, you should have reviewed your Visual Profile, The next step is to synthesise and personalise all of the Data Summary, explanation page and read the description infor- mation you have received. This will help you become of your ‘profile’ in chapter C (red) ‘How does your HBDI® more self aware and decide on actions you can take to profile compare to others?’, giving you a general description broaden and expand the range of your thinking approaches. of your preference code and how it impacts your problem Note: these exercises are only guides; feel free to make solving, decision making and communication approaches. your own inspired reflections. Exercise 1: HBDI® profile Describe a typical daily behaviour that illustrates each one of your four quadrants. Page - 22 1. It may be helpful to also look at the relative scores between the Upper and Lower modes and the Left and Right modes. 2. Functioning in Upper mode (A+D) means that you would be considering things and people in an intellectual manner, somewhat abstractly, with a certain distance, without committing yourself, and thinking before acting. 3. The opposite functioning, in the Lower mode (B+C) means considering things and people in a reactive manner, being emotional, getting involved right away, because of gut feelings or by need for structure, detail or getting things done. 4. Functioning in Left mode (A+B) means considering things and people realistically, logically, factually, analytically (broken down into essential elements). It means thinking sequentially (one step at a time), liking precision, having control, measuring, numbers. > The opposite functioning, in Right mode (C+D) means considering things and people in an intuitive manner, seeing the ideal (rather than the reality), synthesising, imagining, looking at things holistically, being sensitive and aesthetic. 5. With the above in mind, imagine the effect of your dominances and preferences in everyday activities both in and out of work for instance. Page - 23

Understanding the Herrmann Whole Brain® model D Understanding the Herrmann Whole Brain® model D Ideas and exercises A D Look up your profile code in chapter C ’How does your profile compare to others?’ and read its description carefully. Exercise 2: Draw your own profile 130 C 1. The exercise consists in personalising the text describing your preference code. Copy the text and replace the general under stress 120 terms by your profile’s own terms (coming from the 2 upper sections of your Data Summary sheet). 110 1 — Take a look at your profile overlay 100 2. Advantages and disadvantages of your profile in the current situation. To write it down, you will get inspiration from the and refer to the dotted line which 90 text which describes your profile, in the Chapter ‘How does your profile compare to others?’ represents your profile under stress. 80 Advantages: Draw your own profile under stress on 70 the grid to the right. 60 Disadvantages: Compare to your profile (represented 50 by the solid line): What do you notice? 40 Thoughts regarding the future: What are the positive and negative 30 points of your profile under stress? 20 10 B 2 — Now, please take a look at the Data Summary sheet. In each quadrant (A, then B, then C, then D) copy the ‘X’s which Exercise 4: Choice of a new sport or leisure activity (as an amateur) appear in the Key Descriptor section. Underline the key words you have chosen. Circle the ‘key’ word marked with an asterisk (*). Upper Left Upper Right Nature watching Amateur radio Model building Aerobics/Dance Billiards Restoring cars Applied arts Photography Car repair Strategy games Playing music Computers Woodworking Distributed: Creative writing Do–it–yourself projects Aviation Cycling Skiing Electronic games Basketball Video games Golf Camping Exploring Wine tasting Describe a daily behaviour corresponding to each one of the key words you have selected. How is it positive and with Extreme sports whom? How does it create difficulties and with whom? Caring for pets Collecting (passion for) Pleasure reading Chess (Fiction) Body building Hunting Conversation Singing Bowling Jogging Family outings Cooking Theatre Cards Rowing Sailing Fashion Travel Collecting Spectator sports (organisation) Team handball Swimming Listening to music Volunteering Fishing Tennis People watching Walking Gardening Weight lifting Lower Left Playing with children Lower Right Exercise 3: Your personal profile Your profile code is Your profile is mono dominant triple dominant multi dominant double dominant (The term dominant corresponds to number ‘1’s’ in the profile code). Page - 24 Page - 25

Understanding the Herrmann Whole Brain® model A Understanding the Herrmann Whole Brain® model A Exercise 6: Review your HBDI® profile, using all of the pages provided, especially the Visual Profile and Data Summary sheet. Exercice 6 : How do I move from one quadrant or mode to another?... 1. In thinking about your career My quadrant to be developed is: To move To move To move development needs, identify a quadrant from Upper Left A from Upper Mode AD from Upper Right D which you would like to ‘work on’ or to Lower Right C: develop. to Lower Mode BC: to Lower Left B: Relax on need Respect gut feelings, value Relax on need for for proof by facts absolute freedom and value feelings. body response and relax on and value form 2. For the quadrant you selected above, The work activity that is most critically important to my work, and occasionally and structure. identify in the Work Elements section represents a challenge for me is: intellectual modes. on your Data Summary sheet the items that you ranked lowest, 1 or 2 (do less To move To move well or least well). Which one of these from Left Mode AB from Right Mode CD represents an area that would be useful to Right Mode CD: to better develop or ‘work on’ as you to Left Mode AB: think about your current work situation? Respect intuition Respect logic and value and value instinctive, 3. Now think back to real situations Real life examples of a challenge with a non–preferred activity: experimental, humanistic planned, organised, from your professional or personal rational approaches. life in which the non–preferred approaches. activity identified above created a real To move challenge or problem for you. To move from Lower Right C from Lower Left B 4. What is a concrete example that My challenge with is because to Upper Right D: To move to Upper Left A: describes why this type of activity can Relax on tightness from Lower Mode BC Relax on intensity be a challenge for you? of form and structure to Upper Mode AD: and value spontaneity. of feelings and Respect cognitive value facts. processes and value the balance of rational and intuitive thinking. 5. Restate your problem in “how–to” How do I format by beginning your sentence with in order to ‘how do I’ and completing the sentence with a second phrase ‘in order to’. Now that you discovered your profile, what did you learn? Example: “my problem is that I do not What are your strong points? organise my files” will now read “how What are the potential blind spots and areas for development? do I better organise my files in order to save time and frustration at work?” Based on what you discovered about your preferences: What are you going to stop doing? 6. Next, seek out a person in your People I can seek out to discuss my challenge: What are you going to start doing differently? personal or professional network What are you going to continue to do and reinforce? who has a style that is different from yours, complementary to your profile, to discuss your challenge and uncover some new ideas. Explore options and helpful tips by asking: ”In this situation, how do you approach it for the best results?” 7. Develop an action plan using the My action plan, starting tomorrow morning, will be: advice and tips provided. Be sure it includes specific and realistic action items you can start as early as the next day. Page - 26 Page - 27

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