recovery Concepts | Strategy | Marketing | Brand | Films | Solutions COVID-19 Digital Marketing Films focused on your success during the COVID-19 Crisis. Our Main Focus How to Make Complex Ideas Easy to Understand for Everyone in 2020. May 2020
34 Frequency 2 healyrecovery.com/frequency 40 Healy Watch healyrecovery.com/healy-watch 42 HealAdvisor healyrecovery.com/healadvisor-search 36 Digital Nutrition healyrecovery.com/dna 44 Healy Promotions healyrecovery.com/business 15 Promotional Mix A blend of production variables. Patrick-Carl Hebga CVO | Universiv Media 2 Universiv Studio by Patrick-Carl Hebga
12 Branding 101 Let’s look at 10 reasons why digging into your brand still important. 46 Storytelling Magic As long as you remember how magical storytelling can be, writing will forever remain the greatest joy. 50 Healy Voice Speedy produced hundreds of projects. These include: Company Promotions Commercials (Noteable Clients: Nintendo and Mazda) CONTENTS 54 Production Cycle The production cycle is comprised of all activities related to the conversion of raw materials into finished goods. 56 New Productions How to Make Complex Ideas Easy to Understand for Everyone. 71 Invoice Access all your Digital Marketing Solutions on healyrecovery.com healyrecovery.com 3
4 Universiv Studio by Patrick-Carl Hebga
MUNEDIVIAER1S0I1V It’s a pretty simple formula, but it says everything you need to know about our approach to the work we do. We’re people who do our mission well. Darn well. And we build powerful tech to help along the way. We think advertising can be done better. Digital Marketing Films Focused On Your We started in 2010 by offering media ser- Success Through Innovative Productions. vices. In our drive to improve every aspect of performance, we found existing technology Originality is the aspect of created or in- lacking. So, we made our own “VMIO5G” and vented works as being new or novel, and thus we’ve been turning heads ever since. distinguishable from reproductions, clones, forgeries, or derivative works. Incubation is one of our four stages of creativity, which are preparation, incuba- An original work is one not received from tion, illumination, and verification. Incuba- others nor one copied from or based upon tion is defined as a process of unconscious the work of others. It is a work created with a recombination of thought elements that unique style and substance. The term “origi- were stimulated through conscious work nality” is often applied as a compliment to the at one point in time, resulting in novel creativity of artists, writers, and thinkers. ideas at some later point in time. Incuba- tion is related to intuition and insight in To hold advertising accountable to marketing that it is the unconscious part of a pro- principles. Distributors need advertising to cess whereby an intuition may become work better for them. So, we built a software validated as an insight. Incubation sub- that integrates healy advertising data, makes stantially increases the odds of solving a sense of it all, and provides tools to commu- problem, and benefits from long incuba- nicate results clearly. tion periods with low cognitive workloads. (Project Incubation Period: 7.01.20 - 23.05.20) healyrecovery.com 5 May 2020, Special Edition
We do what it takes to get Distributors noticed. Our latest productions will as- sist Healy World through the process of branding, messaging and design to strat- egy, production and execution specifically creating a campaign designed to meet your unique viral marketing movement needs. Branding Your brand is more than your logo; it is the complete experience that a customer has with your organization. We’ll help you stand RANGE OF APPLICATIONS We assist companies and individuals to meet their objec- tives by providing the best possible service and produc- tions to realize the highest ROI on their investment. Universiv Media 6 Universiv Studio by Patrick-Carl Hebga
out from the competition and get noticed. We design and print a wide range of materials to help you connect with customers including business Logo Design (still&motion) cards, brochures, labels, promotional items, and more. A logo is the symbol of your brand and represents the value you provide to your customers. Whether Graphics (still&motion) you need a new logo or want to update an existing mark, we help communicate what’s most important. Engage and inform customers with visual communi- cation. Graphics highlight your product and services VMIO5G Attract your ideal customers with a and can be used in social media, email blasts, info- graphics, and blogs. website that builds visual interest through colors, images, and typography. We can create a new Video & Photography website or modernize an existing website to make it accessible on mobile devices. Increase leads, brand awareness, and social media presence with a compelling video. We create videos Promotion & Events to promote your business, reach new customers, and drive website traffic. A successful event starts with a good marketing strategy. We create branded promotional materials “The Power Of Real Creativity” to connect with customers at trade shows, semi- nars, and open houses. Collateral & Print healyrecovery.com 7 May 2020, Special Edition
The video experience is a sensory feast that we’ve So why should you use it in your marketing mix? used to help build our clients’ brands from concep- Video gives good ROI So, when it comes to the tion to execution. The style we specialise in is mo- nitty gritty how does this visual medium’s appeal tion graphics; a creative combination of animation, translate into return on investment for businesses? graphic design and sound, where artful typography When it comes to potential reach, video is light comes alive with bursts of colour, moving graphics years ahead of other marketing channels. YouTube and characters set to music. Motion graphics videos receives more than one billion unique visitors every are a bit like words literally jumping out from the month – that’s more than any other channel, Face- page. As Forrester’s researchers say, if a picture book excluded. Video also helps to maximise your Search Engine Optimisation (SEO), because Google Drive more digital traffic loves YouTube clips. Social loves video paints 1,000 words then one minute of video is Video is also a great tool for social media engage- worth 1.8 million. And minutes matter in our time- ment because Facebook loves video too. With more poor world. That’s part of the reason why video is than two billion people on social media it would be such a successful and impactful marketing tool. foolish to ignore this channel’s huge potential for We can create a powerful piece of communication transmitting video like wildfire. Social posts with in a short space of time. Better still, video makes photos and videos are more likely to get retweeted it easier to directly engage in a way the written on Twitter, with a 28% bump in retweets on posts word or a single image can’t, to simplify and distill a with video, according to Shutterstock. Engage view- complicated message. This leads to trust and loyalty ers and they will share the video with others – just because it shows, rather than tells, your story. think of all viral videos you’ve seen lately. 8 Universiv Studio by Patrick-Carl Hebga
MAGIC OF FILM &VIDEO Drive more digital traffic Video successfully converts traffic. Websites with video get three times more visitors, who visit for longer, interacting with your brand. And, this converts to sales too; visitors who watch a video are 85 percent more likely to buy your product or service. It’s no wonder video is set to account for 70 per- cent of all internet traffic in the next few years, up from 57% in 2012. What other type of content can give you this kind of ROI? Our advice is to swim with the tide of this digital com- munication trend and add video as a tool in your marketing. healyrecovery.com 9 May 2020, Special Edition
”Who do we want to talk to?Message (or creative) strategy: What do we want to say to them?Media strategy: How will we reach them?Measuring advertising effectiveness: How do we know our messages were received in the form in- tended and with the desired outcomes? In media planning, reach is one of the most impor- Thus, frequency is impor- tant factors, as the whole media planning is all about tant because consistence reach. The Purpose of the reach is exposure of brand advertisement reinforces (Belch & Belch, 2012). The higher the reach; the higher top of mind brand aware- the brand exposure (Belch & Belch, 2012). And of ness, brand favorability course, higher exposure means high chances of new and brand loyalty among customers. These are awareness, interest, need, com- the current and potential parison and purchase (“The importance of frequency,” consumers. Patience and n.d.). Frequency is important as it pushes a consumer effective frequency plays towards the actual step of purchasing something. a great role in a busi- The understanding of how exactly a consumer goes ness’s long term success. through the buying cycle is very essential to grasp the importance of frequency in media planning. Initially, the idea of reach is there to increase the awareness and exposure, but people forget. 80% of people forget the advertisement they see within 24 hours or even sooner (“The importance of frequency when advertis- ing,” 2016). So, frequency is also important for aware- ness - decreasing the chances for forgetfulness. Sec- ondly, frequency builds familiarity, familiarity builds trust (“The importance of frequency,” n.d.) and trust builds interest. In need, it is absolute that the consum- er is aware of the company and have somewhat trust/ interest. And again, frequency plays essential role is remembrance, trust and interest. Higher frequency also helps to beat the competition (“The importance of frequency when advertising,” 2016). And finally, the consumer is on the final step of buying cycle the purchase, with the help of frequent advertisement. Without the good amount of frequency, a consumer would be very unlikely to get to the purchasing step. 10 Universiv Studio by Patrick-Carl Hebga
MEDIA PLAN NING healyrecovery.com 11
1DB01RINAGN Let’s look at 10 reasons why digging into your brand still important: Design by, Patrick-Carl Hebga Branding promotes recognition: People tend to do business with companies they are familiar with. If your branding is consistent and easy to recognize, it can help people feel more at ease purchasing your products or services. Your brand helps set you apart from the competition: In today’s global market, it is critical to stand apart from the crowd. You are no longer competing on a local stage, your organization now competes in the global economy. How do you stand out from the thousands or mil- lions of similar organizations around the world? Your brand tells people about your business DNA: Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. 12 Universiv Studio by Patrick-Carl Hebga
Are all of these points of entry telling the right A strong brand provides your business value: A story? Your brand provides motivation and direc- strong brand will provide value to your organiza- tion for your staff: A clear brand strategy provides tion well beyond your physical assets. Think about the clarity that your staff needs to be successful. It the brands that you purchase from (Coca-Cola, tells them how to act, how to win, and how to meet Wrangler, Apple, Ford, Chick-Fil-A, QuikTrip)… are the organization’s goals. A strong brand gener- these companies really worth their equipment, their ates referrals: People love to tell others about the products, their warehouses, or factories? No, these brands they like. People wear brands, eat brands, companies are worth much more than their physi- listen to brands, and they’re constantly telling oth- cal assets…their brand has created a value that far ers about the brands they love. On the flip side, you exceeds their physical value. Wrapping it up: The can’t tell someone about a brand you can’t remem- best branding is built on a strong idea… an idea that ber. Additionally, a strong brand website strategy, you and your staff can hold on to, can commit to, like backlinks, is critical to generating referrals and can deliver upon. Your brand needs to perme- or viral traffic. A strong brand helps customers ate your entire organization. When your organiza- know what to expect: A brand that is consistent tion is clear on the brand and can deliver on the and clear puts the customer at ease because they promise of the brand, you will see tremendous fruit know exactly what to expect each and every time while building brand loyalty among your customer they experience the brand. Your brand represents base. you and your promise to your customer: It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer? Your brand helps you create clarity and stay focused.It’s very easy to wander around from idea to idea with nothing to guide you…it doesn’t take long to be a long way from your original goals or plans. A clear brand strategy helps you stay focused on your mission and vision as an organization. Your brand can help you be strategic and will guide your marketing efforts saving time and money. Your brand helps you connect with your customers emotionally. A good brand connects with people at an emotional level, they feel good when they buy the brand. Purchasing is an emotional experience and having a strong brand helps people feel good at an emotional level when they engage with the company. healyrecovery.com 13 May 2020, Special Edition
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VMIO 5G training and incentive programs. Sales Promotion as media and non-media The promotional mix describe a blend marketing communication used for a pre- of production variables chosen by us determined time to increase consumer to help Healy USA reach its goals. demand, stimulate market demand (USA Teaser) or improve product availability. It is believed that there is an optimal way Public relations or publicity as informa- of allocating productions to the different tion about Healy World’s products and elements within the promotional mix to services carried by a third party “ Healy achieve best marketing results. The chal- Voice” in an indirect way. This includes lenge for distributors was to get (find) the smart publicity as well as efforts to right mix of them..now it’s in their hands. stimulate discussion and interest. It is Productions identified as elements of accomplished by planting a significant the promotional mix vary, but typically news story indirectly in the media, or include the following: Advertising as presenting it favorably through music. presentation and promotion of ideas, Recommendation: Use the content for goods, or services by an identified need TVs and radio presentations, charitable in a mass medium. Examples include contributions, speeches, issue advertis- print ads, radio, television, billboard, di- ing, seminars. Our form of advertising rect mail, brochures and catalogs, signs, allows distributors and leaders to com- in-store displays, posters, mobile apps, municate directly to any audience’s core, motion pictures, web pages, banner mobile experience (VMIO5G) interactive ads, emails. AI (Personal) selling as the consumer websites, display ads etc.. process of helping and persuading one or more prospects to purchase a good or service or to act on any idea through the use of an oral presentation (Healy Voice), in a face-to-face manner. Exam- ples include Wildscreens (Video Banner) subliminal sales presentations, meetings, PMRIXOMPAOCTIKOANGAEL healyrecovery.com 15 May 2020, Special Edition
Pre-production is the process of planning some of the elements involved in a film, play, or other performance. There are three parts in a production: pre-production, production, and post-production. Pre-production ends when the planning ends and the content starts being produced. During pre-production, the script is broken down into individual scenes with storyboards and all the locations, props, cast members, costumes, special effects and visual effects are identified. Pre-production can be over- whelming even for the seasoned producer. It requires knowledge of many facets of production, as well as an ability to prevent potential crises down the line. It’s not always easy but if you stay organized, it’s pretty THE PRE - PRODUCTION Sharing right away is a way to generate further positive publicity. Never hold them back < no one knows when someone sees. Image - Universiv Desktop 16 Universiv Studio by Patrick-Carl Hebga
simple. So what is pre-production? When does it PRE-PRODUCTION STEPS start and when does it end? This post will answer Lock the shooting script those questions and will give a quick rundown. Pre- Break down the script production is an early stage of any project, including Storyboard and shot list the scenes commercials, music videos, short films, and feature Scout and secure databank films. This crucial step defines how efficient, organ- Actors selection ized and, ultimately, how successful the production Get permits and insurance stage will be. Every project is different depending Schedule shoot days on the budget and the size of the production, but there are some relatively universal guidelines to consider. As you can see, there is a lot of work that goes into Pre-production. Look at it this way, the The Pre-Production Cycle. more work you put into this stage will help ensure Perform a tech scout that your production goes as smoothly as possible. Arrangement of equipments Problem solving ahead of time is acceptable — wait- ing until you’re on set is not. That’s why production management software becomes an invaluable tool. Keeping everything centralized and organized is the key to a successful shoot. healyrecovery.com 17 May 2020, Special Edition
Creating Media Concepts Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. Airbnb, the world’s largest accommodation provider, owns no real estate and we... Universiv Media owns no camera ;) 18 Universiv Media by Patrick-Carl hHbga
PRODU Image - Frequency Film CEDTGIOEN In digital video, photography, television and The general idea is to visual- film, production refers to the tasks that must ize any script and portray it be completed or executed during the filming or shooting. This includes tasks such as setting up with pre-existing footage, scenes, the capture of raw footage, and usage using professional editing of set designs, to name a few of the many pre- production tasks. Production is the second step in film creation. It follows the pre-production phase and evolves into the post-production stage. The assistant director (AD) shines during produc- tion as the actual footage is filmed by coordinat- ing all the different teams at once. Actors, pos- sibly after days or weeks of rehearsing, finally shoot their scenes as the production crew–grips, lighting, sound, camera, etc. work hard to make every second count and shot look as great as possible. Writers and producers may be on set but it’s the director who is calling all the shots creatively–with their AD making sure they’re sticking to the schedule and getting the footage they need before it’s time to move on. healyrecovery.com 19
healy recovery 2020 PPOROSTD-UCTION There are a ton of professionals involved in Post-Production, and trusting each other probably matters more in ‘post’ than any other time in the filmmaking process. Well, we’re alone. These are the final steps and they’re the glue that We’ll briefly define Post-Production, and get into holds the movie together, literally. So, what is the stages that are generally part of the process, Post-Production, who’s involved, and what should as they relate mostly to film. Film Post-Production you consider before it begins? Let’s take a look. workflow: Have reliable storage |Picture editing The Post-Production process involves a slew of |Sound editing — ADR and Foley | Secure music professionals — editors, sound engineers, foley | Sound mixing | Visual effects | Color correction artists, colorists, and more. There are some stand- |Titles, credits, and graphics | Gather distribution ard practices that are universal across television, materials | Make a trailer Once the film is shot features, and other visual mediums. But of course, and production is wrapped, you can finally go to it is important to note that depending on the size bed! Just kidding. It’s Post-Production time. Whether of the project, its budget, and which arena you’re in you’re a director, producer, or editor, you’ll be (television, film, or even video games), the Post- involved in at least a few stages of this process. And Production process will vary. there are quite a few stages. Let’s get into it. 20 Universiv Studio by Patrick-Carl Hebga
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IRIS. 22 Universiv Media by Patrick-Carl hHbga
SEE TRUE COLORS Calibration by, Patrick-Carl Hebga The aim of color calibration is to measure and/ or adjust the color response of a device (input or output) to a known state. In International Color Consortium (ICC) terms, this is the basis for an addi- tional color characterization of the device and later profiling. In non-ICC workflows, calibration refers sometimes to establishing a known relationship to a standard color space in one go. The device that is to be calibrated is sometimes known as a calibration source; the color space that serves as a standard is sometimes known as a calibration target. Color cali- bration is a requirement for all devices taking an ac- tive part of a color-managed workflow, and is used by many industries, such as television production, gaming, photography, engineering, chemistry, medi- cine and more.Color calibration doesn’t matter if you’re using a cheap monitor or TV as your screen. It’s almost certainly incapable of displaying accurate colors no matter how much calibrating you do. ... If you’re editing photos on your laptop and you want a calibrated screen, you need an external monitor. There is a way to get your screen to a known stand- ard, and doing this means that you have good rep- resentative color and brightness on your screen. healyrecovery.com 23 May 2020, Special Edition
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GTRRUADE ICNOGL1O0R1 Color grading is the process of improving the appearance of an image for presentation in different environments on differ- ent devices. Various attributes of an image such as contrast, color, saturation, detail, black level, and white point may be enhanced whether for motion pictures, videos, or still images. If you aren’t applying any color grading to to avoid ‘baking in’ too much information either your photographs or motion work, into the compressed video file. Aspects like you are potentially missing a vital part of the sharpness, contrast and color saturation are process of finalizing your image. Color grad- typically elements we don’t want to define ing can be one of the most impactful tweaks too strongly ‘in camera’ and there is a good you can make to your work once it’s been reason for this, but let’s look at color spe- shot. It has the potential to elevate a good cifically. Color is so important because, like image to great, or a great image to outstand- lighting, it affects a mood and feel of a piece, ing. This short video and article highlights and therefore how we interpret the final why it’s so important and the powerful image. This is just as true for a still image as impact it can have on your work. This two for a moving one. Often, a ‘flat’ image that images on the lfet was graded by me at Uni- comes out of the camera looks lifeless - but versiv Studio, and it demonstrate brilliantly this is the intent.nWhy do we want to start how the original footage stacks up against with a lifeless image? We want to spend time the color graded footage looks compared to really being able to affect a particular look in it. If you’re in any doubt over the power that post production, where we have dedicated properly grading your work can have, you tools (hardware and software) that allows have to check this out. Color grading in mo- us to do so much more (an analogy might tion is nothing new. For years, DSLR videog- be playing with a Raw file, compared to just raphers have been ‘shooting flat’. By ‘flat’, we accepting what your JPEG looks like, straight mean we shoot with a profile type that tries out of camera). healyrecovery.com 25 May 2020, Special Edition
”Using VFX technology, not only helps you create scenes under budget but, also save a lot of time. Additionally, VFX can help you show dragons and aliens and other impossible things, which other- wise, would require visual tools. Visual effects best ows the story teller with this Visual effects involve the freedom to tell his story his way! Film makers started integration of live action making use of this technique since early 1900’s to footage (special effects) make their imagination come alive. Almost all Holly- and generated imagery wood movies make use of the advanced visual effects (digital or optical effects) techniques available now. The use of visual effects is to create environments, not only restricted to science fiction or fantasy movies inanimate objects, ani- it can very well be made use of in all genres of movies. mals or creatures which Visual effects come handy and are very important look realistic, but would when there is one or more than one of the following be dangerous, expensive, situations is to be taken care of: impractical, time-con- suming or impossible to * obscuring certain objects capture on film. * create total virtual set up * create or change the back ground * add or remove actors or objectsV * project speed changes * add or change eye effects * build sets that are impossible to be built in real * expand the existing set What makes visual effects important, very important? Visual effects have empowered a movie maker with all the freedom in the world to successfully convert a story of even his wildest imagination into a movie. There is nothing that can stop a director from direct- ing whatever on earth or beyond that he wishes to. 26 Universiv Studio by Patrick-Carl Hebga
EVFISFUEACLTS VFX healyrecovery.com 27
MGrOaTpIhOicNs 28 Universiv Media by Patrick-Carl hHbga
”Motion graphics is animation, but with text as a major component. Essentially, it’s animated graphic design.. It Looks Easy. But It’s Not.. “ Ever since motion graphics The video experience is a sensory feast that we’ve first entered the scene, there’s used to help build our clients’ brands from concep- been a debate about the line tion to execution. The style we specialise in is motion between them and full anima- graphics; a creative combination of animation, graphic tion. The opening credits of design and sound, where artful typography comes Hitchcock’s Psycho is an early alive with bursts of colour, moving graphics and example of motion graphics, characters set to music. Motion graphics videos are a where the marriage of sound, bit like words literally jumping out from the page. As motion, and graphic design Forrester’s researchers say, if a picture paints 1,000 come together exceptionally words then one minute of video is worth 1.8 million. And minutes matter in our time-poor world. That’s well.” part of the reason why video is such a successful and impactful marketing tool. You can create a power- ful piece of communication in a short space of time. Better still, video makes it easier to directly engage in a way the written word or a single image can’t, to simplify and distill a complicated message. This leads to trust and loyalty because it shows, rather than tells, your story. Motion graphics are a way to communicate with the viewer, and add depth to the story. Together with music and effective copy, they can give us a message. We use them to create ads, title sequences for healy, [explainer](Put simply, motion graphics are anima- tion, with text as a major component.) videos and to share information. Many of our templates use motion graphics to help Healy World’s message. healyrecovery.com 29 May 2020, Special Edition
SEFOFUENCDTS We record, design and publish thousands of different single isolated sounds, special sound effects, Foley sounds and background ambiences. Together, these different types of sound effects create the Sound Ideas Sound Effects Library. Isolated Sounds Isolated sounds include the sounds of every- day items like doorbells, car horns and telephone rings. These are the real and specific sounds that you hear such as dogs barking, guns firing, doors slamming and car tires screeching during a car chase. Specialty Effects Specialty effects include sounds that are designed to be used for objects and places that exist only in our imaginations. You might use special ef- fects in cartoon, fantasy and science fiction productions. They would enhance the production by creating a special sound for a space transporter, the magic of a genie’s brass lamp, or for gigantic purple people eater cartoon animals. Foley Sounds- Foley sounds are synchronized with the visuals in a motion picture or television program. This synchronization process is also called audio sound replacement. The magic of Foley places footsteps into a film soundtrack – recreates the rattle of a coffee cup being put down on a table – provides the realis- tic rustle of clothing and the ever popular punch in the face. Sound effects are suggestive sounds, used in plays, radio, films or video games that help set the mood or convey information. 30 Universiv Studio by Patrick-Carl Hebga
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VIDEO EDITING Recovery by, Universiv ” Avant-garde is an experimental or abstract art movement. Avant-garde movies tend to challenge conventional filmmaking techniques. Our Choice 32 Universiv Studio by Patrick-Carl Hebga
Video editing is the process of ma- nipulating and rearranging video shots to create a new work. Editing is usually considered to be one part of the post production process — other post-production tasks include titling, colour correction, mixing.. Many people use the term editing to describe Editing is a crucial step in making sure the video all their post-production work, especially in flows in a way which achieves this goal. Add ef- non-professional situations. Whether or not fects, graphics, music, etc This is often the “wow” you choose to be picky about terminology is up part of editing. You can improve most videos by to you. In this tutorial we are reasonably liberal adding extra elements. Alter the style, pace or with our terminology and we use the word mood of the video A good editor will be able to editing to mean any of the following: Rearrang- create subtle mood prompts in a video. Tech- ing, adding and/or removing sections of video niques such as mood music and visual effects clips and/or audio clips. Applying colour correc- can influence how the audience will react. Give tion, filters and other enhancements. Creating the video a particular “angle” Video can be tai- transitions between clips. The Goals of Editing lored to support a particular viewpoint, impart a There are many reasons to edit a video and your message or serve an agenda. editing approach will depend on the desired out- come. Before you begin you must clearly define Manipulating Time your editing goals, which could include any of the following: Remove unwanted footage This One of the most crucial jobs in video edit- is the simplest and most common task in edit- ing is manipulating the perceived flow of ing. Many videos can be dramatically improved time. Although there are occasions when by simply getting rid of the flawed or unwanted your video will be real-time, this is rare. In bits. Choose the best footage It is common to most cases the video duration will be much shoot far more footage than you actually need different to the real-world time span of the and choose only the best material for the final story you are telling. (I never made a Video edit. Often you will shoot several versions (takes) without it.) of a shot and choose the best one when edit- ing. Create a flow Most videos serve a purpose such as telling a story or providing information. healyrecovery.com 33 May 2020, Special Edition
hFUeRaElyENQCY If a picture is worth 1000 words, than video is worth Story by, Patrick-Carl Hebga 1.8 million words. Understand the true value of qual- ity animated explainer video. One of the Greatest Thinkers of all time, Albert Ein- stein, The German-born theoretical physicist who developed the theory of relativity once said: “every- thing is energy and that’s all there is to it. Match the frequency of the reality you want, and you cannot help but get that reality. It can be no other way. This is not philosophy. This is physics.” Every object on earth possesses what is called a natural frequency, which depends on its size, shape, and composition. This explains how a singer can shatter a glass by hit- ting a certain note, which does not happen because the singer’s voice has reached a particularly high pitch; rather, it is a matter of attaining the natural frequency of the glass. As a result, all the energy in the sound of the singer’s voice is transferred to the glass, and it shatters. 34 Universiv Studio by Patrick-Carl Hebga
Muhammad Ali, the professional boxer, activist, and Each frequency application is clearly displayed in philanthropist Nicknamed “The Greatest,” widely the Healy app. Just select the one that you want... regarded as one of the most significant and cele- and feel it! brated sports figures of the 20th century and as one of the greatest boxers of all time... used to not only match the frequencies of his opponent’s training schedules, he used to do more, more frequently, so that when he stepped into the ring he knew that they could never match his power because his frequency was stronger. Everywhere in daily life, there are frequencies of sound and electromag- netic waves, constantly changing and creating the features of the visible and audible world familiar to everyone. Healy Frequency 2 - The Story Some aspects of frequency can only be perceived indirectly, yet people are conscious of them without even thinking about it: a favorite radio station, for instance, may have a frequency of 99.7 MHz, and fans of that station knows that every time they turn the FM dial to that position, the station’s signal will be there. Of course, people cannot “hear” radio and television frequencies—part of the electromagnetic spectrum—but the evidence for them is every- where. Similarly, people are not conscious, in any direct sense, of frequencies in sound and light—yet without differences in frequency, there could be no speech or music, nor would there be any vari- ations of color. Healy is a certified combination of innovation and technology that uses individually determined frequencies to stimulate specific areas of the body. Through regular use of the selected frequency, the Healy can support restoring your cell membrane tension to a natural level. healyrecovery.com 35 May 2020, Special Edition
DIGITAL NUTRITION By understanding who the Dietary supplements are an affordable and effective person you’re speaking to is, way to ensure you and your loved ones are getting you’re able to use their com- the daily recommended intake of essential vitamins, mon knowledge or experi- minerals and other important nutrients necessary ence to decide how best to for optimal health. explain the Digital Nutrition Nutritional supplements usually ingested in cap- 36 Universiv Studio sule, tablet or liquid form are any dietary supple- ment that is intended to provide nutrients that may by Patrick-Carl Hebga otherwise not be consumed in sufficient quantities; for example, vitamins, minerals, proteins or other nutritional substances. Supplements aren’t intended to substitute for food. They can’t replicate all of the nutrients and benefits of whole foods, such as fruits and vegetables. There are different ways that nutrition can contribute to sustainability, and they relate to providing nutrients and foods in a way that is kinder to the planet. Healy‘s Digital Nutrition Application Is designed to support you bio energetically in better absorb- ing substances from your food with Frequency programs for 72 individual substances such as vitamins, proteins, minerals including 48 substance
” While you’re quite confident everyone has a vague idea what your product does, you’re not nearly as confident that everyone sees the importance of what you do or the way show it. Siv Hebga combinations for topics such as hair, performance, • It creates lists of foods that naturally contain the weight and many others in the form of a monthly required substances. subscription. • The DNA programs contain the resonance fre- Using the Digital Nutrition Application (DNA), you quencies for the individual substances. don‘t have to purchase these substances as supple- ments in the forms of traditional tablets, capsules, • They are designed to support you bioenergeti- and powders, as well as drinks and energy bars! cally in better absorbing these substances from your food. Finds the substances that support your organism Supports healthy and balanced nutrition. • Using the Digital Nutrition Application (DNA), you don‘t have to purchase these substances as supple- Without expensive supplements. ments. • It selects individual Healy DNA frequency programs for you. healyrecovery.com 37 May 2020, Special Edition
38 Universiv Studio by Patrick-Carl Hebga
healy Watch It is much more than just an ordinary fitness tracker or a smart watch. It is an integral part of the Healy World product family and a valuable addition to Healy; an important building block in a new and revolutionary wellness and balance healyrecovery.com 39 May 2020, Special Edition
Wheaatclyh Story by, Patrick-Carl Hebga The Healy Watch makes Healy a closed feedback system and helps Healy find the right frequencies for you. I feel the end is drawing near. Would time be so The human body is an amazing creation, but kind to slow? You are everything to me, my dear. even though we spend all day with ourselves, You are everything to me, my dear. You are all I there are still plenty of things that we probably really Know - But as I sit and wait and fear and don’t know or realize.. watch the hour go. Everything that happened here. It happened long ago. Yesterday is gone. Healy Watch, knows your body! Tomorrow has not yet come. We have only today. Let us begin.. with Healy Watch.. a digital lifestyle wearable that measures and evaluates various vital parameters. By advanced monitor- ing technology and algorithms, the healy Watch interprets wide-ranging body information and assists you in attaining body and mind balance. 40 Universiv Studio by Patrick-Carl Hebga
healyrecovery.com 41 May 2020, Special Edition
FIND. 42 Universiv Media by Patrick-Carl hHbga
HEAL ADVISOR SEARCH Story by, Patrick-Carl Hebga Although broadly defined, the Public Health Advisor is an individual who offers assistance and advice pertaining to matters that involve improving public health activities. Public Health Advisors can assist a wide range of facilities and organizations, including public, nonprofit, and private agencies. Today we proudly present to you... the HealAdvisor Your Healy device is meant to provide you with the right frequencies for whatever comes your way in life. In order to always ensure perfect application, we have come up with the new HealAdvisor App as an addition to Healy. Together with the HealAdvi- sor Cloud, this App will be your personal advisor for fitness, well-being, and health! The HealAdvisor App quickly and easily finds the right Healy frequency program for you. Due to the constantly growing database of the HealAdvisor Cloud, the HealAdvi- sor App is always up to date; it is constantly being updated with new frequency programs and their mapping to life goals and health factors. The HealAdvisor App has a modular structure; all its modules access the HealAdvisor Cloud data- base. You can use these separate modules indi- vidually or as a package. healyrecovery.com 43 May 2020, Special Edition
HEALY PROMOTIONS A car is a car. If it can ride you nearby or far. When it gets you in time to the bar. When you are addressed as Madam or Sir. But for some. A car is not just a car. It is a home. After a daylight roam. You see, to me.. A car is just a car. Be it in a new silver shining coat. Or one decorated with rusted scars. And then there is a simple reality. The most important is Pas- senger capacity. Whether be it a personalised 8 seater stretch limousine Or a 2 seater Ferrari with an exploding engine. A car is a car. A vehicle of motion. A medium of transportation. Even when it shows signs of erosion. As long as it can move from junction to junction. This is your car.... with Healy Promotions. Healy Promotions provides lucrative income opportunities when you share our products with others. You already share a good thing when you find it. So shouldn’t you get rewarded when you help people? Driving Porsche as a Healy Mem- ber? We think that’s a good idea! The new Porsche Taycan in particular combines many values a nd ideas with Healy World: high-tech, future-proof, environmentally friendly, new ideas and new solutions. Our motivation..what drives us every day..is to develop a culture where limitations don’t exist. A place where you can dare to dream again. 44 Universiv Studio by Patrick-Carl Hebga
healyrecovery.com 45 May 2020, Special Edition
”Never Forget the Magic of Storytelling. As long as you remember how magical storytelling can be, writing will forever remain the greatest joy. Writing is really, really hard. “ There’s always so much pres- And it can be easy to forget the magic part when sure when I’m writing. Endless you’re deep into a project, when you’re in the weeds moments of self doubt. After of the seventh draft or struggling with the end of a years and years of writing lyr- scene halfway through the first draft or re-reading the ics, you’d think I sit down at closing scene for the forty-seventh time. the computer filled with confi- dence, knowing exactly how to So much of writing is indeed about tools and carpen- do this. I have more experience try, about words and style. You can’t write a book now than I did in my twenties, without them. after all. I’ve written way more songs than I ever imagined I And the more you understand how to utilize the tools at your disposal, the more you experiment with your could.” words and style, the better your work will be in the long run. You have to master the basics. You have to fail, and fail often. You have to try new styles, new genres, kinds of characters and stories. Storytelling is a great way to engage with your custom- er and motivate them to use your product or service. In the sea of content we swim in; the viewer needs all the bells and whistles of a multimedia experience. We want to be visually entertained, and our craving for a story and something different can be satisfied fully by video. The power of video as a storytelling medium is grow- ing rapidly. How many times (honestly) have you watched a You Tube or Facebook video this week? You’re not alone. 46 Universiv Studio by Patrick-Carl Hebga
TSETOLLRIYNG MAGIC healyrecovery.com 47
EARS 48 Universiv Media by Patrick-Carl hHbga
APUODSITO PROD. by, Patrick-Carl Hebga Audio post production is the creation and manipu- lation of audio that is synchronized with moving picture. This includes, but is often distinguished from Production Audio, which is the audio recorded as filming/shooting occurs. Most other aspects of audio for moving picture occur during the Post Production phase, or everything done after filming/ shooting. This also may include Sound Design or the create of sound effects, which can occur during Pre Production, Production, or Post Production. This applies to TV, cinema, and commercials. One major aspect of audio post production is the use of ADR, or automatic dialogue replacement. Sometimes the original, or production audio, lacks in performance or quality, and the actor or actors are brought into a sound studio to record some or all of their dialogue from the project. Other elements such as Foley, music, and voiceover, are also added during post production. Audio post production is all stages of audio produc- tion relating to sound produced and synchronized with moving picture (film, television, or video). It involves sound design, effects, sound editing.. healyrecovery.com 49 May 2020, Special Edition
The Voice behind healy Speedy is a seasoned Voiceover Artist working in audio- books, industrial VO, commercial VO, and corporate VO. She has over 15 years experience in a variety of styles and accents. A professional singer with near perfect pitch have sung for the U.N. and provided vocals for a wide range of public and private ventures. Speedy sings pop, rock, R&B, Musical Theatre, as well as a soft-whimsical soprano. Like Marilyn Monroe sang happy birthday to JFK.. Speedy sang for healy’s first anniversary.... a fabulous harmonizer. 50 Universiv Media by Patrick-Carl hHbga
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