How To Promote Business on Facebook?

How To Promote Business on Facebook

let’s talk Facebook marketing strategies for businesses if you’ve been using strategies that you got several years ago you’re probably not succeeding right now Facebook has changed a lot in the last few years and we’re gonna talk about that a little bit. Facebook has over 2.4 billion monthly active users obviously it’s the marketing channel no business can ignore yet too many small businesses do not understand how to utilize the platform properly this is why I’m going to share 7 simple tips to optimize your Facebook business page so let’s dive right in.

1-Work On Your So here’s a checklist, add a profile Page Details picture, your profile picture is much more important than your cover image because it will accompany every page update even when it is shared to someone else’s timeline. The profile picture should be at least a hundred and eighty by a hundred and eighty pixels and square the profile picture should be readable. When viewed at 40 by 40 pixels which is what it looks like in the newsfeed , add a cover photo a cover photo is a nice way to make your page more eye-catching, try changing your cover photo seasonally or when your business has important news.

Instead of a cover photo you can use a video as well. enable a custom URL or user name for your page a user name helps people find and remember your page, when you create a user name it appears on a customized web address , so for example Facebook.com slash naturally tutorials which is my company name this makes it easy for people .

2- Select The Facebook PVA Accounts offers pre- Best Template made page templates to help you optimize your page ,so for example we have services shopping ,this one has the built in shopping tab which allows you to feature products on your Facebook . there is business venues nonprofits politicians restaurants and cafes the template simply dictates the layouts of buttons and tabs.

That have been found most efficient for your specific business type, you can edit and customize them as much as you like, after you pick one tip number three add a call to action button to your page your page is called to action button, is located below your cover photo you can choose a call to action from five main sections so look for one that’s most relevant to your business so for example you have make a booking contact, you learn more about your business shop with you to customize your call to action button , click it and select the appropriate button that you want to add, then click on next so people can book with me directly on Facebook PVA Accounts.

3- Add page tabs to promote your products and services By default Facebook will set up your page with a standard navigation menu on the left hand side. You have the option to customize these as you like by clicking on settings and select the template and tabs option, if you scroll down you will see a list of default options available in your current menu to change the ordering simply drag and drop the menu tab ,you want to move by clicking on the three horizontal lines a clean and easy navigation menu. Nearly all potential customers consult online ratings and reviews before making approaches I’m one of those customers and I’ve noticed that face book reviews tend to be more positive than those on other platforms. This may be due to the fact that Facebook is a very personal platform people don’t really go there to vent their frustrations at companies .

4- Update and engage No optimization tactic can save your Facebook PVA Accounts page unless you update it often and engage with your audience so here are a few audience building hacks you can try. Number one ask questions to engage your followers ,in the sky also upload short well edited videos. You can also stream live videos from virtual events and you can regularly upload images such as collages infographics quotes team photos and so much more.

5- Create and optimize events If you’re a business that is doing events, you need to do more events, you should and the reason is because when you create an event it reaches a ridiculous amount of people with a little bit of a promotion strategy. You can reach 10 times 20 times the amount of people. Well Facebook events are very shareable content.

When you create content online if you want people to see your posts, to see things you’re doing , people have to share it because as people share it , it gets spread out amongst many people around where your businesses and people love to share events. They want to say hey I’m thinking about going to this event I am going to this event so events is an incredible way to reach your followers.

6. Make people Most all of your posts need to be about Based Posts people yourself as the business owner, people like to hear about your experiences as a business owner, because not everyone does that. It needs to be about your employees and needs to be about your customers, now the type of content that is that’s an art that’s the art form of Facebook PVA Accounts. It’s going to be different for all types of businesses but because of the, Facebook is making and is trying to train people who use Facebook to make it about connections, to make it about people, you need to fit in there into those news feeds with posts about people as best as you can.

7. live Videos I know you’ve heard about this for a long time but it’s never been more important because people love and crave that authentic moment with live video. That you get not when you have a recorded video, people love it, people want it and it’s a great way to build trust to build an audience and a following with your followers. They’re much more likely to watch a video when it’s live.

Facebook has given the stats out they’re more likely to engage with the video when they see it’s live. Now maybe you don’t want to do a live video because it’s hard for your business. But even if you do it for a minute, it still can be very powerful, because yeah maybe no one or maybe a couple people will only watch your one-minute live video. Who on Facebook but it are all the people after the fact that I’ll see the video that makes it very powerful? Okay so consider live video what to do with live video make it about people once again. Make it about your employees your customers about yourself.

If you don’t want to go on camera that’s fine, you don’t have to in fact you don’t even have to talk, you can even show off some activity going on in your business. The important thing to think about with live video is to make sure that there’s some action going on, something going on quickly and make sure that action happens within the first few seconds. Because people now and I’ve heard this number and I think it’s absolutely true we’ll give a video in Facebook 1.8 seconds 1.8 seconds before they decide whether to give it more attention.

If you can start a video and you start talking or you’re on the video or you show some activity right away in your live video you’re gonna get people to watch it. And stay connected a lot more than something that’s a little bit slow so make sure you have some activity upfront and sustained throughout the video to have success.

8. Participate more in groups Either participating in groups that already exist or creating one yourself where your ideal customers can be a part of so the reason why Facebook groups are so powerful right now, is because Facebook is promoting them very heavily , they want people to make in Facebook. So it’s as if people, if your customers are congregating and hanging out and communicating in groups then that’s a great place for you to go and hang out as well in these groups who can provide value.

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