Bainha de Copas Presentation 2020

WEARITAGE FASHION DESIGNERS

The company Bainha de Copas is a Portuguese design and fashion brand, that has the purpose to value and disseminate cultural, natural and entrepreneurial heritage. Focused on the development of products with a story behind it, Bainha de Copas is able to give a new life to everything that may be considered national heritage: historical facts, art, landscapes, buildings, tales and stories, turning it into wearable products, generating exclusive and personalized products and collections. 2

Collections 3

Collections NEW COLLECTION 2020 Folkolors les Honoring the Portuguese wisdom and popular culture, Folkolors Collection dresses itself in arts and crafts, costumes and customs, legends and music, in the vibrant spirit that marks certain Portuguese traditions for centuries. Popular culture portrays the quotidian and the ways of living of its people in a way that is both realistic and poetic. 4

In this collection, there are stories told through original illustrations, camouflaged in the tile patterns that Bainha has already accustomed us to. A Lusitanian combination, to wear with heart and soul as celebration. 5

Collections A Tale of Tiles Tiles, azulejos in Portuguese, is one of the most ancient and esteemed forms of craftwork in Portugal and a national symbol. Scattered in buildings across the country, its beauty and history are shared in different perspectives and in colorful patterns through Bainha de Copas’ products, honoring and spreading this amazing artistic work throughout the world. 6

Collections Versatile A collection inspired in Portuguese streets, whose walls are “painted” with tiles, each one from its time and kind. Outdoor monuments an indoor walls become suddenly become wearable. Versatile Collection matched different sets of tile patterns from Lisbon’s old town, mixing patterns and shapes that show there’s nothing ‘square’ about Portugal: nor about its art nor about its fashion. 7

Collections “Bainhas de Rua” (Street Bainha’s) Grafitti & Street Art Collection Bainha de Copas and the “Fotos de Rua” (Street Photos) project, by Ana Luísa Nogueira, held hands to develop purses and wallets inspired and crafted by illustrations and stencils. Pictures are captured outdoors before being carefully transformed. Bainha de Copas also blinks an eye to street art, it proudly showcases it and takes it above and beyond walls. 8

Wearitage Corporate partnerships With its own collections, Bainha de Copas works, increasingly, to other companies and organizations, within national territory or abroad, in the creation of concepts and products that tell the story of their brands and add value to them. 9

Corporate partnerships Pestana Park Avenue Collection In the heart of Manhattan lives the The original illustrations that drew the 100th hotel of the Pestana Group, which beginning of this story reinterpret the marks the first presence of the hotel famous single figure Portuguese tiles chain in New York. Bainha de Copas with the most iconic elements of the has developed the creative concept that American city, unveiling curiosities that brings together the best of both sides of deserve to be told: how did the bull of the Atlantic: the richness of Portugal and Wall St. appear? How did the yellow the vivacity of the city that never sleeps. cabs spread around the city? Why is NY called “The Big Apple”? 10

These and other creations were designed to jump out of the traditional square-tile, giving rise to the patterns used in the decoration of the rooms, merchandising and uniforms of Pestana Park Avenue: a way to dress the unique hospitality of the Pestana Group, this is the Portuguese house in the center of one of the most incredible metropolises in the world. 11

Corporate partnerships UEFA Champions League In 2014, Bainha de Copas designed a skirt for Mariza, the most known singer of Fado (an urban Portuguese popular song, UNESCO Intangible Cultural Heritage #of Humanity), Billboard 6 with “Fado Curvo”, BBC Radio 3’s Best European Artist for World Music category and several times nominated for Grammy Latino. Mariza was chosen as the opening ceremony performer of the UEFA Champions League Final between Real Madrid and Atlético Madrid, wearing a Bainha de Copas’ skirt in front of a live audience of more than 400 million people. Portuguese Fashion was able to break another record, to travel further and beyond our country’s border lines and market patterns. 12

Corporate partnerships Vila Joya one of the 51 Michelin and Hotel 2017 and World’s Star Chefs joining the 10th Leading Fine Dining Hotel Invited by Vila Joya, and last edition of their Restaurant 2018 World a luxury boutique hotel acclaimed Gourmet Travel Awards winner, with a two-Michelin-star Festival “Tribute to Claudia”. the pressure to amaze gourmet restaurant, Working for the Europe’s was substantial. Bainha de Copas was Leading Boutique Resort challenged to develop an exclusive gift to each 13

We then worked along Joy Jung (Vila Joya’s Administrator), who asked the Chefs for aspirations and recollections tied, in any way, to their personal and professional timelines, without them having knowledge nor access to the premise. Bainha de Copas then went through those memories and the Chefs’ collective and individual experiences and designed custom- made and exclusive aprons. Each one different from the other, “transcribing” their individual and personal story and surprising them as they arrived at the Festival. 14

Corporate partnerships Pestana Amsterdam Riverside Collection Pestana Group, Portugal’s largest during his childhood (7 to 13 years old), and custom-made tailored apparel international tourism and leisure and crossed them with the local and the patterns were later translated group with 91 hotels in 16 countries, colors and the location’s skyline. into several Pestana Amsterdam acquired a neo-renaissance building Bainha de Copas produced all the fabrics Riverside’s items. in the Dutch city of Amsterdam in order to convert it into a luxury hotel. It previously hosted Amsterdam’s Archives, from 1914 until 2007. Bainha de Copas visited the building, studied its story and then dressed and equipped the “History Hotel” staff by crossing an unusual effort of visual composition: we comprised original sketches of historical buildings painted by a portuguese political science professor 15

Corporate partnerships Pestana Plaza Mayor Hotel Collection Another historical building later of historical events, not often boy to the concierge, converted into an upscale hotel, revealed to the general public. and to both their also by Pestana Group, was We handpicked one of the restaurants: “La Casa de la Carnicería” Plaza’s most iconic scenes when “Terraza” and (the old butchery) at Plaza we grabbed the pencil: the main “RIB – Casa de Mayor, at the core of Spain’s statue of the royal horse of King La Carniceria capital Madrid. Phillip III and the birds that Beef & Wine”. used to nest inside the piece. Bainha scoured and scouted the histories behind the Inspired by Picasso’s style, we sketched special drawings for building and the Plaza, patterns for the whole hotel’s that was the center staff uniforms, from the bell stage for a series 16

Corporate partnerships Web Summit Web Summit 2018 took place in Lisbon, Portugal, from November 5 - 8. With nearly 70.000 attendees The Portuguese Government from over 160 countries, wanted to honor their more than 1.200 speakers, special guests with a gift over 1.800 of promising that could represent startups, Fortune 500 the Portuguese heritage, and companies, is considered the for that they elected Bainha largest technology conference de Copas’ handkerchiefs and in the world. Since 2016 scarves with the famous tiles and until 2028, Portugal (azulejos) from Portugal. hosts this event, gathering people from all over the world around innovation and entrepreneurship. 17

Corporate partnerships Fundação Ricardo Espírito Santo Silva (FRESS) Collection The Foundation Ricardo do Espírito Santo Silva (FRESS) is a 60-year old private institution caring about Portuguese arts and craftsmanship. FRESS and Bainha de Copas worked together to give voice to the craftsmen and show their work to the world, photographing it and drawing patterns that show their work process. 18

Along with the collection, Bainha de Copas payed tribute to their work and dedication with photo shooting sessions and an exhibition, earned media, a runway and a public presentation in partnership with a luxury store in Lisbon. 19

Partners 20

Membership 21

Studio & Store In 2018, Bainha de Copas You’re welcome to drop by and Is also where personalized premiered its Studio & Store in take a look. products and special requests Guimarães, in one of its main Most of Bainha de Copas’ latest are designed and made by hand, and busiest avenues, at Avenida products can be found, tried and then shipped worldwide. Dom Afonso Henriques and acquired there. (the first king of Portugal). 22

Point of sale - Lisbon Airport 23

WEARITAGE FASHION DESIGNERS www.bainhadecopas.com