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BRAND BOOK | 2022 A smile is universal Page 6-7 Page 8-9 Page10-11 Page 12-17 Page 18-19 Who we are About us Statistics Logo settings Color palette 4

BRAND BOOK | 2022 A smile is universal Page 20-21 Page 22-23 Page 24-25 Page 26-31 Typography Let's smile with us Icon Mockup 5

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BRAND BOOK | 2022 A smile is universal Who we are Align Technology is a global medical device company. that is changing lives through better smiles. We reimagine and reinvent the way orthodontic of people around the world. 7

02About Us 8

BRAND BOOK | 2022 A smile is universal Align Technology The Invisalign system is used for straightening teeth The Invisalign system is the most with a series of custom-made aligners for each advanced clear aligner system in the patient. It is a combination of proprietary virtual world. Backed by two decades of modeling software, rapid manufacturing processes innovation, the Invisalign system has and mass customization, and custom-made aligners helped bring smiles to approximately with patented aligner material.Used to treat a wide 10.9 million people including over 2.8 range of clinical situations, Invisalign treatment million teen options address simple to complex cases and post- treatment retention. The Invisalign system is powered by three key elements: SmartTrack material.Align Technology’s own patented aligner material that provides gentle, more constant forces to improve control of tooth movements. After testing 260 different materials, our material on average .enables faster treatment SmartForce features. Attachments and features designed into the aligners deliver the precise forces when needed to achieve more predictable tooth movements. The Invisalign system is the only system in the world with features such as Bite Ramps, Precision Cuts, Power Ridge to help address a wide range of clinical situations. SmartStaging technology. Programming each tooth movement in a certain sequence, at the right time to achieve optimal outcomes and greater predictability. 9

BRAND BOOK | 2022 A smile is universal 03Statistics 10

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BRAND BOOK | 2022 A smile is universal The way the logo is displayed must be accurate In colors, sizes and locations 16

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05Color Palette 18

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BRAND BOOK | 2022 A smile is universal LET'S SMILE WITH US 22

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