BRAND BOOK SQUEEZE

WHO WE ARE 2

We are a health smoothie brand offering a menu that categorizes smoothies according to their health benefits and nutritional value. Categories include detox smoothies, protein smoothies, metabolism boosting , immune boosting and many others. Customers can select their category and select their health goals, choose toppings. If consumers just want to create their own smoothies out of the ingredients listed on the menu. This service is available online and in store. Customers can create their own smoothie by filling out sections on our online website and have the smoothie packaged and delivered to them or alternatively customers can come build their own smoothie in store 3

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Table Of Contents 2-3 5 Who We Are 6-9 Vision & Value 10 - 13 Logo 14 - 19 Visual Language 20 - 24 Printing Products Digital Products 46

Vision & Value Squeeze Smoothies has knowledge about what is healthy to put in our bodies without to harm our world. We care about each other and we care about sustainble future. We promis a tastefull experience that has a good impact on your body as well as our nature. Our mission is to fuel people with fresh, healthy and satisfying nutrition without causing any unnecessary harm to our planet 75

LOGO 8

Colorful Logo White & Black Logo 97

Logo Proportgions mm 50 mm 40 When the logo is resized to a size smaller than 40 mm, d'ont use mm 25 the tag line mm 20 When the logo is resized to a size smaller than 25 mm, only use the icon 180

Logo's Don't Don't tilt Don't use orange backround unless Don't use drop shadow you use the green & white logo Don't change the Don't change the Don't use stroke proportion color 191

visual language 12

Brand's Colors 1131

Icons & Fonts The Lima ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Juicy Fruit abcdefghijklmnopqrstuvwxyz 124

UI KIT 135

Printing Products 16

Stationary Set 175

Flyer 18

Take Away 19

Take Away 20

Take Away 21

Poster ‫פוסטר‬ 22

Billboard ‫פלייר‬ 23

digital Products 24

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Website 2261

Website 227

Story 283

Post 294

Thank You For Watching! This project was made under studential program 3205