The Online Teacher's Business Plan

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Copyright © 2020 by Sara Tyler All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review. Printed in the United States of America First Printing, 2020 Independently Published by Sara Tyler and Viva Online, LLC https://www.vivalearnonline.com



TABLE OF CONTENTS 3 4 Plan Your Business 5 Subject Niche 6,7 Student Profile Start-Up and Cost List Implementation 8 Logo and Design 9 Website Planner 10 Monthly Tracking 15 Monthly Content Planner, Social Media Marketing Planner, Paid Advertising Campaign, Monthly Income, Monthly Expenses Month 1 16 Month 2 22 Month 3 28 Month 4 34 Month 5 40 Month 6 46

TABLE OF CONTENTS Month 7 52 Month 8 58 Month 9 64 Month 10 72 Month 11 78 Month 12 84 Yearly Summaries 90 Marketing Stats 91 Paid Advertising 92 Student Retention 93 Profit 94 Instructor KPIs 95 Monthly Classes, Average Hourly Rate, Student Retention Instructor 1 96 Instructor 2 99 Instructor 3 102

PART 1: PLAN YOUR BUSINESS ❏ Choose a Subject Niche ❏ Create an Ideal Student Profile ❏ Plan Your Services (3) Use the Start-Up Checklist to: ❏ Create a timeline. ❏ Estimate business fees. ❏ Compare costs for services. ❏ Research popular service providers. ❏ Organize and prioritize tasks.

Subject Niche What subject do you want to teach? Identify As Many Subsections, Or Niches, In The Subject Which Niches Do You Feel The Most Qualified To Teach? Which Niches Have The Most Demand And/Or Least Competition? Order The Niches From Highest To Lowest Potential 1 2 3 4 5

Student Profile Age Range Income Level Location Personality Gender Education Your Solutions Occupation Student Needs / Pain Points Interests Marketing Locations Possible Barriers

Service Planner 1 Launch Date Price Service Expenses Product Description Questions ➢ How Will You Market This Service? ➢ Do You Have Materials And/Or Curriculum Ready? ➢ Do You Need Any Specific Hardware, Software, Supplies Or Subscriptions In Order To Teach This Topic? ➢ What Possible Problems/Barriers May Occur When Offering This Service? ➢ Have You Prepared Material To Assist Students With Any Technical Knowledge They May Need?

Service Planner 2 Launch Date Price Service Expenses Product Description Questions ➢ How Will You Market This Service? ➢ Do You Have Materials And/Or Curriculum Ready? ➢ Do You Need Any Specific Hardware, Software, Supplies Or Subscriptions In Order To Teach This Topic? ➢ What Possible Problems/Barriers May Occur When Offering This Service? ➢ Have You Prepared Material To Assist Students With Any Technical Knowledge They May Need?

Service Planner 3 Launch Date Price Service Expenses Product Description Questions ➢ How Will You Market This Service? ➢ Do You Have Materials And/Or Curriculum Ready? ➢ Do You Need Any Specific Hardware, Software, Supplies Or Subscriptions In Order To Teach This Topic? ➢ What Possible Problems/Barriers May Occur When Offering This Service? ➢ Have You Prepared Material To Assist Students With Any Technical Knowledge They May Need?

Start-Up Checklist and Costs Expense Why Do You Need It? Cost Providers License Obtain a local business license to Fee differs U.S. States, accept payments from students, schools and other businesses. Also, by state Start-Up to give yourself legal and financial protection. ($25 - $520) Service Companies average (see below) $100 Business Depending on your structure, you $0-$299 ZenBusiness Structure may need an operating agreement, per year IncFile Banking articles of incorporation, banking resolution, employer identification Huntington Accounting number for tax purposes (EIN), etc. Citizens Bank Domain Create a business bank account to $0 per Quickbooks separate your personal and month Wave Logo professional finances. This will help with accounting expenses, payroll, Godaddy.Co and taxes. m Choose an accounting program and $0 - Fiverr link it to your bank account and debit $12.50 / or credit cards. This will streamline Month tracking business expenses and tax write offs. Choose a domain address for your $0-$12/ website that is short and easy to year remember. It should include words that are highly searched and relevant to your business. Create (or pay for a professional $10+ logo), decide on brand colors and identity. This will help you reach your target student.

Start-Up Checklist and Costs Expense Why Do You Need It? Cost Providers Website Choose a host for your website and a $0 - $17 Wix Shopify business or professional plan, in per month Wordpress order to accept credit card payments. Design Design, (or hire someone to) a $5-$30 Fiverr website that helps customers find (basic information about you and your page) services. Email Obtain a professional email for $6 Per G-Suite yourself and a general contact or Phone info option that is listed publicly. month, per Number Set up a business line with email Marketing automated menus for customers, call recording, and voicemail Pay per Plum Video transcription for protection and min. - Smartphone Confer efficiency. $11.99 App encing per Freshcaller Choose one or more marketing month services to grow your email list, Hubspot suggest edits for SEO purposes, and $0 Mailchimp automate tasks. $0 free Zoom Contract a plan on a platform to plan, host your classes. Connect it to $8.65 your website for easy booking. paid *Prices accurate as of 7/11/20.

PART 2: IMPLEMENTATION ❏ Decide on a logo and brand colors. ❏ Plan a Website that Attracts Students ❏ Create SMART Goals for the 1st Year

Logo and Design Describe Your Unique Business In 1 Sentence Business Name Ideas Domain Options Tag Lines Ideas Choose 3-5 Colors For Your Brand Icon Options For Your Logo

Website Planner Host Launch Date Costs Domain: Hosting: Logo Design: Website Design: Professional E-mail: Other: Checklist ❏ Do you know how to maintain and update your website? ❏ Is it optimized for mobile phones? ❏ Do you have a blog set up? ❏ Are you collecting email addresses? ❏ Do you have google or other analytics set up? ❏ Have you connected your social media accounts? ❏ Can students contact you easily? ❏ Do you have a search engine optimization service or plan?

First Year Goals Write Down 3-5 Small Goals For Your New Business 1. 2. 3. 4. 5. Use The Questions Below To Make Sure It Is A Smart Goal ❏ Is it specific? If not, could it be more specific? ❏ Is it measurable? How? ❏ Is it attainable (given your possible time restraints, financial situation, knowledge and experience in business?) ❏ Is it relevant to your overall business mission? ❏ Is it time-bound? How will you set up and stick to the timeline?

PART 3: MONTHLY TRACKING ❏ Plan your content types by the month. ❏ Plan a social media marketing strategy. ❏ Plan and track a paid advertising campaign. ❏ Keep track of income. ❏ Keep track of business-related expenses.

MONTH #1 ___________________________________

Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource

Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Paid Advertising Campaign Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Monthly Income Notes Total Date Source

Monthly Expenses Notes Total Date Description

MONTH #2 ___________________________________

Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource

Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Monthly Income Notes Total Date Source

Monthly Expenses Notes Total Date Description

MONTH #3 ___________________________________

Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource

Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Monthly Income Notes Total Date Source

Monthly Expenses Notes Total Date Description

MONTH #4 ___________________________________

Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource

Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Monthly Income Notes Total Date Source

Monthly Expenses Notes Total Date Description

MONTH #5 ___________________________________

Monthly Content Planner Sunday Monday Tuesday Wednes. Thursday Friday Saturday ❏ blogs ❏ podcast ❏ articles ❏ testimonials ❏ pictures ❏ diagram ❏ interviews ❏ statistics/facts ❏ quotes ❏ meme ❏ How-to ❏ success stories ❏ infographics ❏ quiz ❏ FAQ ❏ presentation ❏ videos ❏ countdown ❏ freebie ❏ poll/survey ❏ webinars ❏ event ❏ ebook ❏ resource

Social Media Marketing Plan Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Followers aefore/after: Platform: Total Posts: Interactions Posting Schedule: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Paid Advertising Campaign 2 Campaign Goal Start And End Dates ❏ Brand awareness ❏ Website/blog traffic Services Targeted ❏ Build community ❏ New leads ❏ Convert sales ❏ Other: Implementation Analytics Budget: Platform: Followers before/after: Interactions Total spent: Likes: Comments: Hash Tags: Shares: Click Through Rate: Type of content: Sales Conversion: Was it successful? Blog posts Images If not, what will you do differently? Infographics Quotes What did you learn from the Articles analytics? Videos Advertisement Live streams Freebies Other:

Monthly Income Notes Total Date Source

Monthly Expenses Notes Total Date Description

MONTH #6 ___________________________________