Cavanaugh Team Brand Ambassador Program

BRAND AMBASSADOR PROGRAM Growing Together

A greeting from our team...We look forward to growing our businesses together and introducing ourclients to you, your services and your values.We are a successful and rapidly growing real estate team with a track recordof completing over 100 transactions per year. We are looking to partner withbusinesses that we can partner with that share similar core values, systems, astrong culture of accountability, growth and high level of service to theirclients.All Our Best,Team Cavanaugh - PAGE 1 -

What is the Brand Ambassador Program?Every time someone buys a home a tidal wave of spending follows. In today’smedia culture, where home renovation TV shows are everywhere, everyonewants the newest and latest updates. Even beginner and senior home buyersare increasing their spending to keep up with the latest trends.Our clients need great companies to help them. You, might be the perfectcompany to help our new homeowners. Our goal is to pair up with the bestsmall businesses in the area to give our clients the very best options.We want to make sure you don’t miss out on a dime of the $10,000 to $60,000that new homeowners spend in the rst year after their home purchase. How does this program bene t you?On the following pages we will show you some stats and articles that layoutthe average amount a consumer spends after moving into their new home. For more information, call us today at (209) 364-0030 Or Visit www.teamcavanaugh.com/ambassador - PAGE 2 -

How much do people spend after buying a home?This graph shows a conservative estimate of what homeowners spendafter buying a home. This does not take into account a home renovationsimply small alterations and repairs.SINGLE-FAMILY DETACHED HOME OWNER'S AVERAGE ANNUAL SPENDING ON VARIOUS ITEMS, 2015 $4,085 $3,778 $3,729$3,094 $2,258 $2,232 $708 $1,889 $1,182 APPLIANCES FURNISHINGS ALTERATIONS AND REPAIRSNEW HOME BUYERS EXISTING HOME BUYERS NON-MOVING OWNERSYou can see that even conservative estimates show that new home buyersare spending at least $10,000 on their new homes. - PAGE 3 -

What about renovations?We’ve discovered that many homebuyers don’t just make small alterations,they want to do a renovation and completely upgrade their homes.First Time Home Buyers Average Spend $33,800Repeat Home Buyers Average Spend $75,000These spends are just in renovations and don’t include the many otherservices that buyers take advantage of after their purchase. AVERAGE ANNUAL RENOVATION SPEND (IN $1,000s) BY HOMEOWNER SEGMENT2016 $76.4 $74.9 $61.42015 $59.8$27.7 $33.8FIRST-TIME HOME REPEAT HOME LONG-TERM BUYERS BUYERS OWNERS 22 % -2% 3%YOY CHANGE YOY CHANGE YOY CHANGEThis is a graph created by Houzz inc. found in an article by Forbes magazine.Links to the article can be found in appendix section. - PAGE 4 -

How does this a ect you?Brand new to the area, our clients are looking to us forrecommendations for trustworthy service providers.1. You will get warm invitations and recommendations to newhomeowners and potential homeowners that are in themindset of spending money. This provides tremendousopportunity for your business to grow.2. You will gain connections to amazing business owners incomplementary elds.3. You will be able to increase the size of your list andfollowing by tapping into the lists of our other membersthrough shared marketing. - PAGE 5 -

What inspired this program?No one works harder than business owners. Why? Businessowners see the big picture and desperately want to buildsomething successful that will make a huge impact.Sometimes it can be hard to see our blind spots and missedareas of opportunity.There is strength in numbers. Working alongside otherbusiness owners can help us prevent costly mistakes.My team and I spent several months developing thisprogram. We based it o our experience and high level ofsuccess and now we’re o ering it to you.The program model that we’ve chosen is tried and true andhas been used throughout the country.We are continuously working to improve our system and - PAGE 6 -

Has this been done anywhere else?An amazing real estate team out of Texas has a group of about30 businesses all of which are pro tably growing theirbusinesses together.I purchased all the materials I could get my hands on so I couldhave direct access to learn exactly how they put their programtogether. The biggest takeaway I had was the power of thebusiness mastermind and the absolute e ectiveness ofco-marketing when businesses have full faith and con dencein each other.So I have wasted no time in forming this program so we canhave something special here in the valley. - PAGE 7 -

The Big ThreeThese are the top 3 things you will gain through this program1. You will become part of a community of growth mindedindividuals, who are running businesses that are constantlyimproving (not just in sales volume but in all areas), that work tohelp each other solve problems at 10x the normal rate.2. You will gain access to shared marketing plans, reaching awarm target market, at a fraction of the average entrepreneur’smarketing costs.3. You will be able to leverage our marketing and tracking talentand software to re ne amazing marketing pieces and see theROI on your e orts. - PAGE 8 -

Monthly Business Mastermind Core Concept: CommunityThis program opens you to assistance from a community of seasonedand di erent minded business owners through our monthly businessmasterminds.What does that mean? Let me explain.Most businesses face the same problems: Cost-e ective lead generation Lead Conversion (Having a great sales process and fantastic sales-people) Building/Scaling a great service team Recruiting/Hiring Systems to make the business more e cient Tracking (knowing the key metrics of the business at all times) Maximizing Client Feedback E ective Leadership Etc.Our monthly masterminds will be approx 2 hours long and will feature2-3 of our brand ambassadors. We will dive deep into their businesses,analyzing the things they are doing well. Then we will identify their big-gest weakness and use the strengths of the group to help them devel-op a solution. - PAGE 9 -

5 Hour deep Dive Business Planning Session With the possible exception of the mastermind, this is my favorite part of the program. As a math major and fellow entrepreneur I love to dive into businesses and quickly establish areas that can be transformed easily. During the 5 hour deep dive we will take a look at all sections of your busi- ness.  Marketing  Sales  Service  Operations  Leadership / Vision / Company Operating System  Recruiting  Finance We will identify your biggest areas of pain and put a plan together for how to get you to the next level. Nothing in this meeting is o limits (unless of course you want it to be) - PAGE 13 - - PAGE 10 -

Create/Manage Social PlatformsWe will create social accounts for you so you can begin stockpiling positivereviews and testimonials. We will help you manage those sites and thenleverage them later on to grow pro table business.Here are some of the examples of sites we will create and manage for you. Google Places Facebook Linkedin Yelp.com Angielist.com Instagram Youtubeand more...Social Proof is extremely important and with all the new leads andopportunities coming from the ambassador program we will want you tohave as much social credibility as possible to make for easy conversions.This includes posting reviews and testimonials you receive from providinggreat service!Remember the more social proof you have the easier the sale and the moremoney you can command! - PAGE 11 -

Quarterly Sales Presentation to Cavanaugh TeamYou will have access to present to our sales team sothey can be up to date on your product o erings andwhat makes you unique. We want to make sure webest understand how to answer any questions ourclients might have. Of course ultimately once theyhave established an interest in your type of servicewe will provide you with their contact information soyou can quickly reach out to them. - PAGE 12 -

Monthly Access to Our O ce SpaceAre you like most small to mid size businesses that need anamazing place to hold meetings, presentations, interviews,etc? This is why we are o ering monthly access to ourconference room and o ce space. You will be able toschedule time as needed. - PAGE 13 -

Included in Expired/FSBO Mailer CampaignsThere are a lot of houses that are preparing to sell that could useyour services. We send out mailers to houses that are unable to sell(Expireds) and who are currently being sold by owner (FSBOs).There are about 600-700 of these each month. We don’t just mailthem once. We mail them continuously (about 10x) until they puttheir house back on the market. We will include your logo, contactinfo and your ad to reach these homeowners.The reason these sellers can be such great opportunity is oftenwhen their house fails to sell they become more receptive to homeimprovements, staging, and anything that will help them sell fasterand for more money. - PAGE 14 -

Professional Videographer to shoot video interviews Our very own Marketing Director, Royce Meredith who shoots all of our listing photos and videos will be the one to shoot the video interviews and on-site commercials for your business. - PAGE 15 -

E-blast InterviewThe E-blast inteview is an email that goes out to our entire databaseof over 15,000 people showcasing your business.The email will typically consist of either a professionally shotcommercial of your business or a video interview so that we canshow o your expertise to our database of buyers and sellers.We will create the interview questions surrounding the mostcommon problems and questions our clients are having. - PAGE 16 -

Online Reputation ManagementOur real estate team has mastered the process of online marketingthrough social media and facebook ads and getting tra c and at-tention. We have over 1,000 leads coming in every month. None-theless, we know how to get tra c to our site and convert it into apotential prospect. If you are needing some help driving addition-al tra c to your site we can certainly help manage that programfor you.We have been to dozens of conferences and have spent almost$100,000 to learn the top secrets from online marketers and haveimplemented many of them into our business. If you have the plat-inum program we will take care of all of this for you.We can run and manage the ad campaigns to help keep your costper lead low and potential prospects owing in.Currently we manage tens of thousands of dollars of marketingspend all at a very cost e ective rate. - PAGE 17 -

Logo and Hyperlink on our Featured Vendor Page Our featured vendor page gives local clients an idea of where to go for necessary services. Your logo and contact information will be there so clients can reach out to you directly. teamcavanaugh.com/featured-vendors - PAGE 18 -

Logo and contact info in every appointment package We meet with almost a dozen potential clients every week and that number keeps on growing. We have created very attractive packages that we give to all of our prospective clients. In these packages we will include all of our brand ambassadors logos and contact information. Also if you have an advertisement we will include that as well! - PAGE 19 -

Logo and contact info in every closing package Every client that completes a transaction with our team receives a closing package that contains a nice gift, and a closing binder that contains their transaction details. In this binder that the client most likely will hang on to forever as it contains important details for them we include a list of all of our brand ambassadors and let them know this section is dedicated to wonderful service providers that can assist them with all of their needs. - PAGE 20 -

Company Logo and Contact Info in Buyer and Seller GuidesWe have buyer and seller magazines both in print and online that we send toour clients and prospective clients. As a brand ambassador your companylogo and contact information will be featured in an insert in these magazines.We anticipate an approximate exposure of over 5,000 views from those whohave already purchased or are seriously considering purchasing/selling anew home in the near future. - PAGE 21 -

Call Tracking and Media Analysis ReportIt is extremely important to us that this is a successful and pro table endeavor foryou.We have a series of tools that we use in our business to track visits, calls, andconversions. We will help (at our expense) set you up with these tools so you canhave instant access to how pro table your investment is.Among these reports are:Call Report: We set you up with vanity numbers that forward to a phone numberof your choice. You will have access to call reports.Website Visitor Reports: You will have access to see how much tra c is visitingour preferred vendor pages and then going to your site.Lead Conversion Reports: The amount and percentage - PAGE 22 -

First Right of Refusal Toward RenewalWe are committed to only putting 1 business in each category per county.Our goal is to ll each spot with businesses that are performing at thehighest level for our customers and our at our highest levels of our brandambassador program. At the the end of the term, if the program you havechosen has rst right of refusal towards renewal, and you have maintainedhigh customer reviews, you will have the rst option of renewing youragreement.In the event that a new prospective brand ambassador in your categorywould like a program option higher than the one you are currently in youwill have rst option to take that slot. If you are not willing to move up tothat level then ultimately the spot will be given to the new brandambassador. - PAGE 23 -

Why Market with The Cavanaugh Team?Since today’s average consumer is more informed than ever, highlye ective marketing is critical to your business. For years now, the Ca-vanaugh Team has been on the leading edge of Real Estate Marketingby attracting more buyers and sellers through various platformsincluding Internet, Radio, TV, and Social Media. - PAGE 24 -

What Does This Mean For Your Business?In partnering with us you’ll reach a prime target market for your services – homebuyers and sellers – for a fraction of what it would cost you to reach them onyour own. This is a win-win for both of us because.. 1. Our clients are always asking us for referrals, and we need an alliance of professionals that we can con dently refer them to and know that they will be well taken care of. WE ARE COMMITTED TO YOUR BUSINESS SUCCESS 2. Pooling our advertising resources allows us to hit the same target market more often and in more ways than any of us could a ord to do on our own. - PAGE 25 -

Commitment to Customer ServiceI will get to the rest of the requirements on the next page. I wantto take a whole page to discuss the requirement of providingexcellent service and doing right by your customers. Withoutamazing customer service, no one can sincerely recommendyour services. So this is the most important requirement andcertainly one that if not met would be fastest cause of dismissal.Here are the standards for customer service.1. Respond quickly (24 hours or less) time to all leads andinquiries.2. Always do what you say you are going to do.3. Have a system in place to make sure great service is provided.4. Have a client feedback system where all customers are askedto provide feedback and rate their experience and results areused to improve process.5. Go above and beyond to correct problems and make thingsright. Be willing to sacri ce in the event a resolution isn’t easy to nd. - PAGE 926- -

What are the requirements?1. A business owner or someone with su cient in uence overthe business.2. You must run a business that has a growth mindset and has adesire to scale..3. You must be committed to excellent customer service andhave a willingness to track client feedback. See previous page formore on this.4. You must make a commitment to attending the mastermindso all owners can bene t from each others strengths and sharedweaknesses5. You must make nancial commitment to one of the programs(the one that best t your business) so that, as a group, we canrun some amazing marketing campaigns that will get us allmuch more business and notoriety. Does your business meet these criteria? See Ambassador Program Options on the next page - PAGE 927- -

Ambassador Program PackagesSTARTER BRONZE SILVER$100/monthly $250/monthly $500/monthlyYour Logo on Featured Vendor Page All Items From The Starter Package All Items From The Bronze Package Annual 5 Hour Planning SessionCall Tracking Number & Media Monthly Business Mastermind With Matt CavanaughAnalysis Report Quarterly Sales Presentation To Your Logo and Ad in every seller All Cavanaugh Team AgentsSchedule Time In our Private Conference appointment package Your Logo And Ad In Our DailyRoom and Office Space Your Logo and Ad in every homeowners Seller Mailers closing package Annual Email Blast Video Interview One Time Email Blast Video Interview First Right Of Refusal Toward Renewal GOLD PLATINUM $1000/monthly $2500/monthlyAll Items From The Silver Package All Items From The Gold PackageBi-Annual 5 Hour Planning Session Online Reputation Management ForWith Matt Cavanaugh Optimizing Web PresenceCommercial Of Your Business Shot Manage/Create: Google Places, Facebook Page,By Our Professional Videographer LinkedIn, Yelp.com, Angieslist.com, Instagram, Youtube, Houzz.comUpload All Interviews To Your YoutubeChannel & Third Party Websites Quarterly Email Blast Video Interview - PAGE 28 -

Next StepsIf you meet all the requirements, and would like to bea part of our group, join us at one of our nextmasterminds so we can get to know each other andsee if it would be a good t. Here is our contact info: 735 E. Main St Turlock, CA 95382 Phone: (209) 364-0030 Email: [email protected] Web: teamcavanaugh.com/ambassador - PAGE 933- -

Links to Articleshttp://eyeonhousing.org/2017/07/what-do-home-buyers-buy-after-moving-2/https://www.forbes.com/sites/houzz/2017/05/09/new-study-shows-how-much-millennials-are-spending-on-home-renovation/#302e825145c1 PDF’s of articles are also available on request - PAGE 34 -

TeamCavanaugh.com | 209.364.0030 | [email protected] | 735 E Main St, Turlock, CA 95380