婚 服 Interactive Wedding Dress 二 〇 一 九 婚 服 系 列 Designed by Kerui LIU
Acknowledge Throughout the final design, I have encountered many difficulties and 2 challenges, and learned various design theories and methods to improve my design. I would like to thank the following people for their help, sup- port, suggestions and guidance. My tutors Indae Hwang Mark Guglielmetti Yun Nam Wil-Kie Tan Jason Haasz Warwick Molloy Finally, I would also like to thank all of my classmates and friends for their suggestions and technique supports in in this project , especially Vincent Liu and Yiwen Luo. Thank you all for your assistance and encouragement for my project!
Table of Content 1. Project Summary 04 2. Field Research Summary 06 29 2.1 Field Research P7 2.2 Identify Gap P28 69 3. Preproduction Report 3.7 Persona P53 75 3 3.8 Scenarios P59 85 3.1 Concept description P30 3.9 Storyboards P60 87 3.2 Production Schedule P31 3.10 User Journey Maps P62 3.3 Observations P32 3.11 Moodboards P64 3.4 Interviews P33 3.5 Questionary P45 3.12 Style Tiles P67 3.6 Mappings P48 4. Design Development 4.3 Prototypes P72 5.3 Care Instruction P82 4.1 User Task Analysis P70 4.2 Userflow P71 5. Final Design 5.1 Final Design P76 5.2 Technical Support P79 6. Conclusion 7. References
01 4 Introduction
01 Project Summary This project is an intersection of fash- project is Arduino. The major electric ele- 5 ments in this project are Arduino mega ion, technology and interaction design. main board, LED stripe, heart rate sensor, The design fo cus on wearable technolo- Arduino Lily-pad and Arduino Lily-pad gies in fashion, visual performance and LED. The user group of this design are Chinese traditional wedding ritual and brides, wedding planners, Chinese tradi- dress. The aim of the design is to incor- tional wedding dress designers and peo- porate wearable technology into Chi- ple who interested in interaction design, nese traditional wedding dress design fashion and Chinese traditional wedding to provide a better visual performance culture. of traditional wedding dress. The idea of this design is combining heartrate The design will be assessed by MADA sensor with LED to create a responsive students and supervisors. The brides, wedding dress by with the aid of IOT wedding planners, traditional wedding (Internet of Things) to show the bride’s dress design studios and wearable fash- emotion change during wedding cer- ion companies will be the beneficiary. emony. Companies and designers can use the analysis, results and design from this The technologies been used in this paper to improve their product to meet consumer’s expectation in the future.
02 6 Field Research Summary
7 2.1 Field Research
Colors, Elements of Chinese Wed- 02 ding Dressing & Decoration Settings Being used in Chinese wedding ceremony, red also been consid- ered as a symbol of good fortune that can expel evil. 02 8 The main color of Chinese wedding dress and decoration settings is red, which is the most favored color by Chinese as it represents happiness, vigor, life and bright delighted mood in Chinese culture.
Differences between Chinese Traditional Wedding Dress 9 Chinese Wedding Dress in Zhou (周)Dynas- ty (1046BC——256BC) The characteristic of the 端 (xuan duan) -the dressing has two layers, white is for Chinese wedding dress in underwear, black and light red Zhou dynasty is modesty and is for outwear. solemn. The colour is different Bride wears 纁袡 (xun ran), from that of later periods. which includes a light red Black and light red is the underwear and a black main colour in Zhou dynasty, outwear. Besides, the bride while that of later dynasty is has to bound the hair up with bright red. The groom wears a 50cm hair band and a 25cm 爵弁(jue bian)-the hat on the hairpin. bridegroom’s head, and 玄
Figure 1 Zhou bride wedding dress 10 Figure 2 Zhou wedding 爵弁玄端 (jue bian xuan duan) for groom 纯衣纁袡 (chun yi xun ran) for bride
Chinese wedding dress in Tang dynasty combines solemnity of Zhou dynasty and the joy of later ages. The groom wears red dress while the bride wears green dress. Based on long sleeve dressing with flower hairpin, the 钗钿礼服 (chai dian li fu) is developed in late Tang dynasty. The characteristic of the attire is lots of layers and long sleeves. Kimono in Japan is developed from this wedding attire. Wearing this wedding attire, the bride has to match with a hairpin made of metals and jewels. After Tang dynasty, the sophisticated 钗钿礼服(chai dian li fu)is simplified. 梁冠礼服 (liang guan li fu) for groom 11 钗钿礼衣 (chai dian li yi) for bride Figure 3 Tang Wedding Dress
12 Figure 4 Tang bride Wedding Dress Chinese Wedding Dress in 唐Tang Dynasty (618——907)
Figure 4 Ming Wedding Dress 13 From Ming dynasty to modern China, taking wife is a small civil examination for Chinese men, so the wedding attire for groom is the ninth-rank officer’s costume ( 九品官服 jiu pin guan fu), and phoenix coronet and robes of rank (凤冠霞帔feng guan xia pei) is for bride. 凤冠(Feng guan) is the most honourable ornaments for ancient women. 凤冠霞帔 (Feng guan xia pei) has been wedding attire since Ming dynasty. Bride’s 凤冠霞帔(Feng guan xia pei) includes phoenix coronet, red veil, red gown, descendent bag, red dress, and red shoes and so on. This wedding attire is regarded as the most classic and representative one among all Chinese wedding dress. Most Chinese couple today will choose at least two styles when they take wedding pictures, one is western wedding attire, the other is Chinese wedding dress for its exquisite beauty.
九品官服 (jiu pin guan fu) for groom 凤冠霞帔 (feng guan xia pei) or Chinese phoenix coronets and robes of rank for bride Chinese Wedding Dress in 明 Ming Dynasty (1368——1644) 14 Figure 5 Ming Wedding Dress
旗袍 Qipao 15 旗袍 Figure 6 Qipao In recent years, there are mainly two kinds of traditional Chinese wedding dress popular, 旗袍(qi pao) and 龙凤褂 (long feng gua). The traditional Chinese wedding dress popular in northern Chinese is one piece frock named 旗袍(qi pao), which is red mainly and embroidered with gold and silver design. However, brides in Southern China prefer to wear two-piece dress named 龙凤褂(long feng gua), in which 龙(long)means dragon, 凤(feng) means phoenix, and 褂(gua) means coat and dress. Basically, 龙凤褂(long feng gua) is the dress that design and embroidery with dragon and phoenix.
龙凤褂 Figure 7 Longfenggua 16 龙凤褂(Longfenggua) is quite popular these days. It’s an indispensable Chinese wedding dress in China. Patterned with dragon and phoenix, the Longfenggua is endowed with their auspicious meaning. Besides dragon and phoenix, five embroidered bats, with the meaning of five blessing arrival, also appear in Longfenggua. The longfenggua is more simplified and it can show women’s curvaceous shape. In this project, I will take 龙凤褂(Longfenggua) as an example of Chinese traditional dress and redesign it. 龙凤褂 Longfenggua
Covering The Whole Set of Veil Traditional Chinese Figure 8 Covering Veil Wedding Dress 17 Covering veil (盖头) During the traditional of Chinese bride is a Chinese wedding piece of square-shaped ceremony, the bride is red colour silk which handed by her groom. is usually embroidered Her head should be with designed peony or covered by a red veil phoenix patterns. The which is falling down to meaning is that people her shoulder for whole believe a red covering ceremony. The covering veil can drive away the veil is not taken off until unsuspicious things all the relatives and and it also covers the friends have left. It is the nervous flushing face of groom’s privilege to take the bride. off her covering veil.
凤冠 Chinese Phoenix Coronets Figure 9 Chinese Phoenix 18 Chinese Phoenix Coronet（凤冠） , means phoenix crown, is the most hon- ourable ornaments for ancient women. Phoenix coronets have been an impor- tant part of Chinese wedding attire since Ming dynasty. This wedding attire is considered as the most classic and rep- resentative one among all Chinese wed- ding dress. Phoenix coronets were first started in Ming Dynasty in ancient China. At that time, phoenix coronet and robe of rank (feng guan xia pei凤冠霞帔) were the proper wedding dress for bride.
Phoenix coronet and 凤冠霞帔 robe of rank were de- And robes of ranks signed especially for queens during Ming dy- were together in the nasty. Phoenix coronet whole suit, showing was a crown for queen queens status and to wear in attending im- power. Later nor- portant occasions such mal people took this as receiving nobility ti- as a fashion tradition tles given by the royal when brides got mar- family, meeting envoys ried during Ming and or holding royal family Qin Dynasties. But, receptions. unlike the queen’s priceless crown which was made by skilled 19 craftsman using dia- monds and pearls, the phoenix coronets for ordinary people were made of colourful dec- orations or jade. Figure 10 C hi ne se p hoenix coronet and robe of rank Phoenix Coronet and Robe of Rank
Figure 11 Tro d i ti o n a l w e d d i ng shoes During the wedding ceremony, 20 Traditional Chinese the bride usually wears a special Wedding Shoes pair of wedding shoes. The bride has to wear a pair of shoes em- broidered with patterns of a turtle or a deer in the past, which sym- bolizes blessing, happiness and longevity after marriage. These kinds of shoes are made with red and green fabric and usually with a soft sole. In some regions, rela- tives who make such shoes for bride can receive good fortune, while in other areas, they are made by the bride and another single girl in the morning of the wedding day. The whole setting of traditional wedding is complex, in this design project, I will focus on the dress part first and leave the coronet and shoes for the future design.
Interactive 21 technologies And Fashion The interactive technologies that being used in fashion design are various, includ- ing 3D and 4D printed fashion, IOT in fashion, wearable technologies and smart fabric.
Figure 12 3 D pri n te d fa sh i on 3D printed couture is far Figure 13 4D pr inted fashion 22 from shocking news as it has been a thing for over 4D printing is the future for additive man- 5 years now. With New ufacturing. With the ability to create tai- York Fashion Week show- lored designs that not only fit perfectly ing 3D designs year af- but can also adapt and respond to en- ter year, it is only natural vironmental changes, Chromat and Intel that these lines branched have opened up a whole new chapter in out in a self-stand- the evolution of fashion. In the future this ing 3D Fashion Show. technology may become vastly popular, allowing for all of our clothing to self- adjust according to our sensory experi- 3D and 4D Printed Fashion
IOT The IOT used in fashion design are 23 Figure 14 IOT i n fa sh i on popular in recent years, take Synapse Dress as an example. Synapse Dress reads the wearers emotions and even lights up. The interactive dress itself is printed using a flexible material named Thermoplastic Polyurethane (TPU) and can pick up signals from all over the wearer’s body. It is equipped with an EKG, as well as a proximity sensor, a camera, and a series of LED lights capable of 120 watts of brightness. The proximity sensors tell if the wearer feels uncomfortable or threatened, making the dress light up.
Wearable 24 Devices Speak of wearable devices in fashion industry, the interactive jewellery design is a promising area. There is a smart jewelry named Ringly. The blingy cocktail rings can alert you of any incoming or missed calls or messages from your phone, without the need for bulky accessories. The rings are made with real gemstones and charge in their own special box. Notifications can be managed inside the Ringly app, with an LED light on the side of the ring able to flash five different colours in four different patterns to alert you to updates. A phone call, for example, could make the ring buzz four times and flash red. A tweet could flash blue and vibrate once. Figure 15 Ringly
Smart Fabric The smart fabric con- Fragrances are actively 25 ‘pulsed’ electronically jures up multi-sensorial through a micro cabling clothing based around system in the fabric web. the sense of smell. The The dress has its own nerv- approach to fashion de- ous system, which allows sign introduces the living the wearer to control the garment as a SMART emotional wellbeing of the SECOND SKIN. A micro garments. It reacts on body pump is integrated within functions of the wearer the design which repre- and is an extension of the sents the ‘heart’, micro human body. The fabric tubes represent the ‘veins emits a selection of scents and arteries’ and various to create novel olfactory biosensors mimic the experiences as part of the senses to create a new sensory appeal and may interactive fabric commu- replace the traditional per- nication system in cloth- fume bottle one day. ing. Figure 16 Smart Fabric
26 Competitor Analysis
Culture Relevance Culture Heritage Chinese traditional wedding is China today, many couples choose 27 to wear traditional Chinese wed- an intangible heritage that has ding dresses as a second suit in long history with the significance completing the wedding ceremony. of culture. The ritual of Chinese People being attracted not only by traditional wedding varies depend the aesthetic elements but also by on different period. Not only the the culture. The exquisite beauty of traditional wedding dress, but also phoenix coronets is the main rea- the traditional dress become a new son that attracts brides to wear it fashion trend in China in recent for the most beautiful and honour- years. Though wearing western able moment in their lives. gown and black suits is popular in Significance of the Project As we all know, 3D printed fashion and wearable devices are contempo- rary, Chinese traditional culture is about the history. This project combina- tion of the past and the current, the Eastern culture and western technolo- gies, fashion and technology, physical dress and the sensory experience.
2.2 Indentify Gap There are seldom wearable technologies been applied 28 in wedding dress, especially traditional wedding dress. This project combines the IOT with the traditional wedding dress design, incorporate the LED with Chinese traditional design element to fill the gap and create a future design opportunity for Chinese traditional wedding fashion.
03 29 Preproduction Report
03 3.1 Concept Description 30 This project focus on wearable tech- able technology can be incorporate nologies in fashion, visual perfor- into fashion design to improve the mance and Chinese traditional wed- visual performance of Chinese tradi- ding dress. The idea of this project is tional wedding dress. There are three combining heartrate with IOT (Inter- sub-questions, the first one aim to net of Things) to show the emotion develop the motivation of people change of bride during the wedding who choose the traditional wedding ceremony. The idea of this design is dress. The second sub-question aim to incorporate wearable technology to research the preview examples of into the design of Chinese traditional interactive technology that have been wedding dress to provide a better applied in fashion design. The last visual performance of traditional wed- question is the development of the ding dress. main question, which is the goal of The research question is how wear- the studio design project.
3.2 Production Schedule 03 The duration of the design is approximately two 31 months, from 25/08/2019 to 21/10/2019. The whole project has five steps, research and pre- pare, prototyping, 3d printing, IOT, sewing and report finish. Each step takes about 1 week. (Actual schedule may adjust depending on de- sign work)
Behaviour and environment 3.3 Observation -The couples bowed to each other 3 times as 32 the ritual required, the bride looks very nerv- ous and her Phoenix Coronets seems quite heavy. -The bride forgot the right position, and the host remind her during the ceremony, but use the mic, she looks awkward. -The bride walked carefully to avoid step on her dress. -The wedding dress of the bride looks beauti- ful, but quite heavy. All of the guests are at- tracted by the wedding dress and the tradition- al Chinese style wedding decoration. -The vow （婚誓 hun shi）was quite touching. It like a poem. The content is ‘from today, we have an agreement, I will hold your hand and aging together, until the death’. -The bride was awkward when toast, she didn’t recognize a guest, and the groom remind her. -Maybe the bride needs to get relaxed, she looks nervous. -Maybe Phoenix Coronets can be redesigned with other mate- rial, such as 3D printing. -There should be an earphone and speaker, which look like an earring or other part of the accessories to contact with the bride. -The dress can be redesign use another smart fabric that make her feel lightweight and cool. -If there are some design make bride avoid of stepping on the dress, that will be good. -If there is a GPS or something that can remind bride the right position, she will feel more released during the ceremony. -Need a design to remind the bride different guest without em- barrass.
3.4 Interview 33
The aim of this interview is to explore 03 the problems and opportunities of Chinese traditional wedding dress and acceptance of wearable technolo- gies apply in Chinese traditional wed- ding dress. Information gathered from the interview will be used in re-design the Chinese traditional wedding dress to adapt to the updated demand. Interviews 34 INTERVIEW RESULTS There are three kind of target interviewees, including 1) people who have Chinese tradi- tional wedding before, 2) people who inter- ested in Chinese traditional wedding dress or culture, and 3) people who works in wedding dress store, studio or wedding planner. There are six interviewees and two of each target. The problems are different for differ- ent interviewees. Formal and conversation interview method have been used in the in- terview, along with voice recording and notes taking. The result of interview shows that people choose Chinse traditional wedding dress because it looks beautiful, their family like it and the culture factors. The main prob- lems are 1) the dress is not easy to walk and wear, 2) the dress is too hot and has lots of layers, 3) brides feel nervous during the cer- emony.
Interview Questions Target Interviewee: People who works in Wedding dress store/studio/wedding planner 1.What’s the percentage of couples who choose tra- 35 ditional wedding? 2.If they choose traditional wedding, what are the main reasons? 3.What’s the main problem about the traditional wed- ding dress/ ceremony did brides concern? 4.Compare to the western wedding, what’s the main weakness do you think traditional wedding has? 5.If 3D printed fashion and wearable technologies can be used in wedding dress, which kind of design or function you are most interested in? 6.Do you think it can enhance bride user experience about the wedding, for example, release tension and have a good memory of the wedding? 7.Which kind of customer do you think will be more interested in Chinese traditional wedding with some interactive technologies? 8. Do you think Chinese traditional wedding will be more competitive when have some interactive technology?
Interview Questions 36 Target Interviewee: People who have Chinese tra- ditional wedding ceremony before 1. Why did you choose Chinese traditional wedding? 2.What’s the best part and the worst memory of your wedding? 3.Which part of Chinese traditional wedding dress you’d like to improve in the future? 4.Have you heard 3d printed fashion before? If not, (showing the video) How do you think about it? 5.Have you use any wearable devices before? If yes, What kind of it? Do you like it or not? 6.If 3D printed fashion and wearable technologies can be used in your wedding dress, which kind of design or function you are most interested in? 7.Do you think it can enhance your user experience about the wedding, for example, release tension and have a good memory of the wedding?
Interview Questions 37 Target Interviewee: People who interested in Chi- nese traditional wedding culture 1.Do you interest in Chinese traditional wedding cul- ture? Why? Which one is your favorite part (dress, accessory, ritual or others)? 2.Which part of the wedding dress do you think need to be improved? 3.Compare to the western wedding, what’s the main weakness do you think traditional wedding has? 4.Have you heard 3d printed fashion before? If not, (showing the video) How do you think about it? 5.Have you use any wearable devices before? If yes, What kind of it? Do you like it or not? 6.If 3D printed fashion and wearable technologies can be used in Chinese traditional wedding fashion, which kind of design or function you are most inter- ested in? 7.Do you think it can help bride improve the user experience of wedding (eg. release tension, have a good memory)? 8.Will you choose a Chinese traditional wedding with some interactive technology in the future as your wedding?
Interview Notes 38 Interviewee 1: Qingyi Meng Interviewee type: People who interested in Chinese traditional wedding culture Age: 25 Occupation: Student 1.Why are you interested in Chinese traditional wedding culture? Which part is your favorite? Which part of Chinese traditional wedding culture you don’t like? The dresses and accessories are beautiful. But the ritual and traditional wedding process are too long, there are some unnecessary part that I don’t like. 2.Which dynasty’s wedding dress do you like most? Which part do you think can be improved? I like Tang dynasty’s wedding dress most. The color and design make body shape looks obvious. I hope it can have less layer, and not too heavy, also, not takes too much time to wear. 3.Compare to the western wedding, what’s the main weakness do you think traditional wedding has? It takes lots of time to wear compared to western wedding dress. As it has too much layer, it will be hot in summer. 4.Have you heard 3d printed fashion before? If not, (showing the video) How do you think about it? No. It’s cool. If the price is not too high, I would like to have one in my wardrobe. 5.Have you use any wearable devices before? If yes, What kind of it? Do you like it or not? Does my wireless earphone counts? I like it because it takes less space and very convenient to use. 6.If 3D printed fashion and wearable technologies can be used in Chinese traditional wedding fashion, which kind of design or function you are most interested in? To make the dress light weight or help me support some weight of the dress. The most important thing is make my body figure looks good. But the dress should also design with Chinese traditional wedding style, not too contemporary. I hope the dress can still remain the beauty of tradition. 7.Do you think it can help bride improve the user experience of wedding (eg. release tension, have a good memory)? Yes, because bride already feel stressful in wedding, if it is too hot or the dress is too heavy, it will be uncomfortable. 8.Will you choose a Chinese traditional wedding with some interactive technology in the future as your wedding? It’s hard to imagine, but if it can make my body shape looks good and make me looks more beautiful, I will choose Chinese traditional wedding. The most important thing is comfortable, also, the design should accord with traditional wedding culture.
Interview Notes 39 Interviewee 2: Arabella Interviewee type: People who interested in Chinese traditional wedding culture Age: 24 Occupation: Student 1.Why are you interested in Chinese traditional wedding culture? Which one is your favorite? My friend like traditional dress culture, especially Han costume culture. I hear lots of traditional costume culture from her. I like the Han costume, especially the dresses in Ming and Weijin (明朝和魏晋). 2.Which part of the wedding dress do you think need to be improved? From my personal view, I don’t want to change any part of the wedding dress. I hope everything is original. But if something has to be changed, I hope it can have less layer of dress. 3.Compare to the western wedding, what’s the main weakness do you think Chinese traditional wedding has? It takes time to wear the dress, because it has lots of layers. And it is hard to walk, because the robe is long and lose. 4.Have you heard 3d printed fashion before? If not, (showing the video) How do you think about it? Yes. But I’m not quite sure about what kind of problem will occurs when 3d printing apply in fashion. 5.Have you use any wearable devices before? If yes, What kind of it? Do you like it or not? Yes, I have IWatch and iPod, it is convenient and easy to wear. The most important thing is it is lightweight and handy. 6.If 3D printed fashion and wearable technologies can be used in Chinese traditional wedding fashion, which kind of design or function you are most interested in? I hope the price can be lower, because the Han wedding costume is expensive. The accessory can be light weight than now, my be 3d printing can be used in this part. 7.Do you think it can help bride improve the experience of wedding (eg. release tension, have a good memory)? I don’t think so, because I have no idea how it can be used in wedding dress. 8.Will you choose a Chinese traditional wedding with some interactive technology in the future as your wedding? I don’t think so. Personally, I focus more on the form and culture of the dress. The visual effect should be ceremonious. Because, for me, the meaning of Han wedding dress is about the culture and history meaning. The ritual is very important.
Interview Notes 40 Interviewee 3: Xin Wang Interviewee type: People who have Chinese traditional wedding before Year: Get married in 2017 Wedding type: Traditional Han wedding ceremony Age: 30 Occupation: Accountant 1.Why did you choose Chinese traditional wedding? Interested in traditional wedding culture, and the budget is acceptable. 2.What’s the best part and the worst memory of your wedding? There were over 100 guests came to my wedding. It was so embarrassed that I cannot remember who they are, because some are my parents’ friends. 3.Which part of Chinese traditional wedding dress you’d like to improve in the future? Hope the dress can be more light weight and easy to wear. If the dress can be more shiny, it will be a perfect wedding dress. 4.Have you heard 3d printed fashion before? If not, (showing the video) How do you think about it? No. Looks cool. 5.Have you use any wearable devices before? If yes, What kind of it? Do you like it or not? Yes, I have iWatch. It is user-friendly with good design. 6.If 3D printed fashion and wearable technologies can be used in your wedding dress, which kind of design or function you are interested in? Hard to imagine, but if it can make me looks beautiful and have some shinny decoration, that will be amazing. 7.Do you think interactive design used in your wedding dress can enhance your user experience about the wedding, for example, release tension and have a good memory of the wedding? It’s hard to imagine, but I think it might give me a memorable wedding experience.
Interview Notes 41 Interviewee 4: Mingzhu Zhang Interviewee type: People who have Chinese traditional wedding before Year: Get married in 2018 Wedding type: Traditional mix wedding ceremony Age: 29 Occupation: HR 1.Why did you choose Chinese traditional wedding? My parents like traditional wedding, and I saw my friends who have this kind of wedding before, it looks beautiful. My parents like the traditional color. 2.What’s the best part or the worst memory of your wedding? The wedding dress definitely is the best part of the wedding, it looks beautiful. But it is longer than I expected. I stepped on my dress several times. 3.Which part of Chinese traditional wedding dress you’d like to improve in the future? Nothing. I like all part of the wedding dress. 4.Have you heard 3d printed fashion before? If not, (showing the video) How do you think about it? No. It looks cool, but maybe not suitable for traditional wedding dress. 5.Have you use any wearable devices before? If yes, What kind of it? Do you like it or not? Yes, I have a fitness watch with my key. I can open my door with my watch. 6.If 3D printed fashion and wearable technologies can be used in your wedding dress, which kind of design or function you are most interested in? I don’t want too much technologies in my wedding dress, consider it is the Chinese traditional style wedding, I prefer to make it looks like the ancient style. But if there are some technology makes me looks good and make the wedding unique, I’d like to try. 7.Do you think interactive design used in your wedding dress can enhance your user experience about the wedding, for example, release tension and have a good memory of the wedding? Yes, I feel nervous and anxiety during my wedding day, so if there are some design can help me get relaxed that will be good.
Interview Notes Interviewee 5: Gou Yuan Interviewee type: People who works in Wedding dress store/studio/wedding planner Age: 30 Occupation: Manager in Wedding Planner company (拾得漢婚) 1.What’s the percentage of couples who choose traditional wedding? 42 Less than half. Approximately 40%. And the figures are increasing day by day. 2.If they choose traditional wedding, what are the main reasons? The main reason is that they like traditional culture, also their family recommend them to have the traditional wedding. It often decided by women, men just do the payment and try to satisfy the bride. 3.How much does it cost when people choose Chinese traditional wedding ceremony? It depends. The average budget is around 50,000 RMB (approx. $10,000). It has different plan. Most customer spend from 50,000 to 10,000 RMB (approx. $10,000 to $2,000) on the wedding. The whole wedding consists of several parts. The most expensive one is the wedding feast. The wedding dress doesn’t cost too much, because lots of people choose to rent it instead of buying. The rent price is from 20,00 to 5,00 RMB (approx. $400 to $100). 4.What’s the main problem about the traditional wedding dress/ ceremony did brides concern? The ritual is the main problem. Some people want the completely ritual, but sometimes it’s hard to perform. Other people think the ritual details are too much. So they prefer the simplified version. 5.Compare to the western wedding, what’s the main weakness do you think traditional wedding has? The detail of the ritual. It takes long time. Guest may feel boring about it if they don’t know what happens. I mean, it looks cool, but sometimes it’s hard to understand the meaning of the ritual. 6.If 3D printed fashion and wearable technologies can be used in wedding dress, which kind of design or function you are most interested in? Make the ceremony looks fancy or help the bride remember the plan and finish the whole wedding successfully. 7.Do you think it can enhance bride’s experience about the wedding, for example, release tension and have a good memory of the wedding? Maybe, but it depends on what kind of design it has. 8.Which kind of customer do you think will be more interested in Chinese traditional wedding with some interactive technologies? The young customer, people who have enough budget, customer who like technologies but not too much rely on the traditional culture. 9.Do you think Chinese traditional wedding will be more competitive when have some interactive technology? It depends. Some customer prefers to cool and fancy technologies to have a unique wedding. Other people prefer the traditional feeling and the original ritual effect, they might prefer functional to aesthetic.
Interview Notes 43 Interviewee 6: Shinny Zhou Interviewee Type: People who works in Wedding dress store/studio/wedding planner Age: 34 Occupation: Wedding dress Designer & Wedding dress studio owner 1.What’s the percentage of couples who choose traditional wedding? The main part of my wedding dress studio still consisted of western style wedding dress. Western style wedding dress is the main trend. But there are increasing people ask for the traditional wedding dress, especial the xiuhe(秀禾) dress and han （汉服）dress. 2.If they choose traditional wedding, what are the main reasons? The main reason is they like traditional culture. Budget, personal preference, friend’s recommendation or family factors will influence their choice. It’s interesting to find that people from Shannxi, Sichuan, Guangdong and Jiangsu prefer the traditional wedding style. However, people from shanghai prefer the western style wedding. 3.How much does it cost when customer buy a traditional wedding dress and how long does it take when make a traditional wedding dress? The price of the dress various. From 5,000 to over 20,000 RMB (approx. $1,000 to $4,000), depend on which style they are looking for. It takes from 45 days to 6 months, depend on the style. 4.What’s the main problem about the traditional wedding dress brides concern? The price is high if you choose to buy it. And it takes long time to make it. Consider it is wedding dress, bride only wear it once. There is not too much studio can make professional traditional wedding dress since it is not the mainstream. It still needs time to promote the traditional wedding dress. If customer choose to buy it, lots of people choose to customize it if the budget allows.
Interview Notes 44 Interviewee 6: Shinny Zhou Interviewee Type: People who works in Wedding dress store/studio/wedding planner Age: 34 Occupation: Wedding dress Designer & Wedding dress studio owner 5.Compare to the western wedding, what’s the main weakness do you think traditional wedding dress has? It has lots of layers. The whole dress is not breathable, especially in hot weather. The main color is red, gold. There is less choice of the color compared with the western style. Lots of customers choose to update the traditional style with some new designs, for example, use the traditional element in modern wedding dress designs. 6.If 3D printed fashion and wearable technologies can be used in wedding dress, which kind of design or function you are most interested in? Maybe use it instead of some handcraft process. Because there are a lot of design have to use handcraft, and it takes long time and rely on the craft skill. Both the quality and the aesthetic are important. 7.Do you think it can enhance bride user experience about the wedding, for example, release tension and have a good memory of the wedding? Maybe, if the design makes the dress not such heavy, it can improve the user experience. 8.Which kind of customer do you think will be more interested in Chinese traditional wedding with some interactive technologies? Customer who are interested in traditional wedding dress elements but hope to have some new designs. They have enough budget, have their own ideas and like new technologies. 9.Do you think Chinese traditional wedding will be more competitive when have some interactive technology? Yes, I think lots of people would like to try new things if the price is acceptable.
3.5 Questionary Survey 45
Questinary Results Summary The questionnaire has 21 questions, there are 110 attendance, age from less than 20 to over 35. Based on the results, most attend- ence will affect their choice. They 46 think if the interactive technologies ance prefer Ming dress, almost half of can be used in wedding dress, it can them like traditional style and half of solve some problems. them like updated style. Most of them think the collar need to be redesigned. For 3D printed fashion, they prefer it Their favourite part of the dress is the embroidery and pattern. They worried used in wedding crown design (Feng about hot and unbreathable of the guan 凤冠) and shoulder design (xia dress. Most of them have friends who pei 霞帔), and they prefer to have have traditional wedding before, and more functionality than visual effect. they want to have it as well. They hope to have 3D adjust waist design to help them breath smoothly Over half people haven’t hear 3D during the wedding. They also hope to have a shoulder design use 3d printed printed fashion before and they are material that can change colour or looking forward to it. Most people transform depend on different ritual. think the most important thing about They’ d like to use scent material in traditional wedding dress is the aes- wedding dress to help them release thetics. Almost half people like the the pressure. They worried about the ritual and half people like the wedding high price and cannot keep the origi- dress. People think the style prefer- nal athletics.
Questionary Results Analysis 47
3.6 MAPPING 48
HMW MAP 49
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