2014. VOLUME 01PEEK
MRC
PRINT 2013 SPRING RACING CARNIVALPPR Design created concepts for the BMW Caulfield Cup Carnival, showcasing ‘A Day in the Life’ at the track. Concepts featured a mix of racing personalities, including fashion ambassadors, jockeys, chefs and a sample of the many faces that make each race day come together. The teammanaged retouching of campaign images, which were used throughout the racing campaign in an HTML media kit, event invitations, tickets, lanyards and posters, all designed by the studio. The images were also used for a widespread PR campaign delivered by PPR Style Counsel. www.ppr.com.au/docs/clients/mrc-media-kit/
FIFTYSHADESOF GREY
PRINT2013 LINGERIELAUNCHPPR Design created concepts for theFifty Shades of Grey lingerie rangeand managed retouching of theresulting campaign images.PPR then designed a branded HTMLkit and magazines advertisementswhich ran in publications includingMarie Claire, Famous and NewIdea. The images were also usedby PPR Style Counsel for PR, pointof sale, and as the cornerstone ofan impactful outdoor billboardcampaign. The simple black andwhite images became ubiquitousthroughout the Fifty Shades ofGrey lingerie launch, generatingwidespread brand awareness.
WOLGANVALLEYRESORT
PRINTCOFFEE TABLE BOOKPPR was tasked with bringing to life Emirates Wolgan ValleyResort & Spa in a beautiful coffee table book to be enjoyedby guests staying at the luxurious Resort. PPR Design utilizedprofessional imagery of the Resort to tell the unique storyof the world class property.
MOOREBANK
PRINT ANNUAL REPORT PPR was engaged by Bluegrass Consulting in Sydney to design and produce the annual report for Moorebank Intermodal Company (MIC). The design brief wasto create a new look and feel for the MIC brand that would carry across the document and extend through to additional marketing material.
DITA
PRINT 2013 SPRING SUMMER CAMPAIGN PPR Design created concepts for the Dita Von Teese lingerie campaign shoot, bringing to life Dita’s style of signature old Hollywood glamour across 45 brand images shot over a two day period in Los Angeles. These images continue to be used worldwide to promote the lingerie range,and PPR also designed magazine advertisements for the brand featuring these images, as well as creating a stylised lookbook for distribution to international retailers and point of sale for Myer stores.
PRINT
SUBSEA 7
PRINT COLOURING BOOK, LEGO DESIGN & PACKAGING In 2013, Subsea 7 commenced a major construction project and they engaged PPR to assist with the induction program for new project staff. The new strategy put an emphasis on the importance of returning home safely and included activities designed to involve younger family members. PPR created a 36 page colouring in and activity book as part of the induction pack for Subsea7.The book included colouring in pages, a crossword puzzle and other activities designed to teach children about the environment their family member would be working in, focusing on environmental and safety aspects.In addition, PPR went about researching, designing and implementing the build of two unique lego packs modelled on two of their very own ships. PPR also designed all the packaging around the two logo kits.
COOPER ST
PRINT 2013 SPRING SUMMER CAMPAIGNPPR designed concepts for Cooper St’s Spring/Summer 2013 campaign, featuring two separateshoots that took place in Sydney and Los Angeles. The Los Angeles campaign starred TV personality Whitney Port, and was positioned as a sophisticated but relaxed concept shot in a downtown loft. The Sydney shoot concepts targeted a slightlyyounger demographic, celebrating Cooper St’s brand positioning as the ‘Life of the Party.’ The design team managed retouching of all shots and designed various magazine ads, as well as an HTML media kit. Images were also used by PPR Style Counsel for PR, swing tags and point of sale at Myer. www.ppr.com.au/docs/clients/cooper_st_media_kit/ ad
EXCELSIOR GOLD
PRINT ANNUAL REPORT & BOOTH DESIGN Excelsior Gold is a long time Investor Relations client of PPR’s. For their most recent annual report they also asked PPR to extend their brand design into a large booth design for the 2014 Noosa Conference in Melbourne. The brief was to extend the brand look and feel from the annual report into the boothto ensure continuity of brand and message, whilst making it very clear where their projects are located and what they are exploring. PPR went about designing the booth in a way that made the map look 3D with the specific project location jumping out at the audience. The client plans to use the same booth design at the Sydney Resources Conference later in the year. Excelsior Gold Booth Design
TARGET
PRINTBRIDALLINGERIEC A M PA I G NTo draw customers towards Target’snew bridal lingerie range, PPR Designcreated concepts for a point of salephoto shoot. Concepts focussed onluxurious images of a bride gettingready for her wedding, and the teamalso managed retouching anddesigned the point of sale artwork.
NSC
D I G I TA L WEBSITE PPR developed & designed a beautiful, responsive parallax site for NSC Group; working with PPR’s in-house video production team to fill the site with compelling video contentconveying the brand & ethos in a relevant and interesting way. PPR has continued to work with NSC Group through their aquisition by Telstra - We like to think the website helped them get noticed.
OFYQ
D I G I TA L ASK YOUR QUESTIONSABOUT MCDONALD’S FOOD INFOGRAPHICSPPR Design has worked with closely with PPR’s content team to create diverse and expressive infographicsfor the Our Food Your Questions site & social media platforms, as well as collateral for animations in their filmed video productions produced by the PPR in-house team. The imagery has been amplified across multiple platforms and delivered strong results in driving awareness for the ongoing campaign.
BUTTERWORTH
D I G I TA L WEBSITE Following on from the successful brand development, PPR was tasked with the design & development of a responsive website for The Butterworth. The site needed to be a statement on the quality of food,the spectacular new fit out and the location of the restaurant. A fullscreen website approach was adopted for the brand, with images then shot in line with this approach. The website is based on the WordPress CMS which can now easily maintained and updated by The Butterworth’s staff. www.thebutterworth.com.au
DO THERIGHT THING
D I G I TA L WEBSITE PPR worked to create a visually beautiful & stimulating site to encourage Australian’s to dothe right thing and recyle.The mobile optimized website used vibrant illustrations as well as easy to navigate tabs to provide in-depth information on recycling across Australia. www.dotherightthing.com.au
WEYLANDTS
D I G I TA L TO JOURNEY TO WEYLANDTS IS TO DISCOVER A NEW WORLD – A PLACE WHERE GOOD LIVING ABIDES.” CHRIS WEYLANDT WEYLANDTS 2013 LAUNCH INTO AUSTRALIA To launch renowned South African furniture company Weylandts’ flagship Australian store, PPR Design used existing brand imagery to design a dynamic HTML media kit. This kit was distributed to a wide range of Australian media to introduce the Weylandts brand, and focussed on sophisticated living and a clean, modern look. www.ppr.com.au/docs/clients/weylandts-media-kit/
MCDONALD’S GAME
D I G I TA L ONLINE GAMETo tie in with McDonald’s biggest promotion to date, PPR was tasked with designing an educational and interactive online Monopoly Millionaire Game that mirrored the in store consumer promotion. PPR’s Design Studio were engaged by McDonald’s to bring the Monopoly promotion to life for McDonald’sstaff, designing a clean and retro-sleek interface, which allowed Crew to play an interactive game board to learn the ins and outs of the in store promotion. ROLL DICENICKNAME
TPOROUNARCTIQSUMA
D I G I TA L WEBSITE ProAcqua Water Refill Stations (WRSs) provide a convenient, hygienic, cheap source of filtered, refrigerated water and are leading the environmental battle against plastic water bottles.To help spread this message ProAcqua approached PPR to develop a new web presence that integrated an online shop and allowed them communicate across devices and platforms. In close consultation with the client, the team designed and built a responsive website using a mobile-first approach that works from phone size screens all the way up to wide screen desktops. www.proacquaaustralia.com.au
ESS
D I G I TA L MOTION GRAPHICSPPR Worked with ESS to animate and produce a motion graphic introducing ESS’s new business strategy, outlining their developments & plans for the future.
NTTOURISM
D I G I TA L FROM SCENIC FLIGHTS, CROCODILE CRUISES & FISHING CHARTERS TO CAMELRIDES, OVERNIGHT WALKS & WATERHOLE SWIMS, YOU’RE SPOILT FOR CHOICE IN THE NT APP PPR Design were tasked with the design and development of a Top End Time Out app and all online design elements.The mobile optimised app encouraged Australian travellers to discover the scale of adventure experiences on offer in the Top End – from Laid Back, to Lift Off.
SLOUCH
D I G I TA L 2013 S P R I N G S U M M E R C A M PA I G NThe design team created concepts for Slouch’s Spring/Summer 2013 campaign and managedretouching of all images. Concepts were developed based on a simple yet sophisticated briefto showcase Slouch’s range of bags, shot on location. The team designed a HTML media kit for the brand, as well as advertisements featuring campaign images. www.ppr.com.au/docs/clients/slouch-media-kit/
YOUTHPROJECTS
D I G I TA L A SMALL YOUTHWELFARE AGENCYDOING BIG THINGSFOR MELBOURNE’S D I SA DVA N TAG E D AND HOMELESS. DIGITAL NEWSLETTER PPR Style Counsel creates a bi-monthly newsletter that gets distributed to key figures in the non-for profit industry. www.youthprojects.com.au
UNIHALL
D I G I TA L WEBSITE University Hall at the University of Western Australia provides boarding accommodation to students studying in Perth as well conference facilities that are available to the general public. In late 2013 a newbrand was developed so PPR Digital developed a new website to reflect the new brand. The website needed to efficiently deliver a large amount of content for different stakeholders. Using the brands new colours, distinct sections were colour coded into a responsive website that is easy to navigate and interact with. www.unihall.uwa.edu.au
FIJIAIRLINES
Search
