Andrews Property Group: McArthur's Yard

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2 McArthurs Yard “We describe ourselves as a customer service organisation because it’s our customers that we’re here for.”

3 McArthurs Yard McArthurs Yard Our advice comes for free, at each part Contents of the process we will give details of our McArthurs Yard offers an exciting experiences and current trends. We Surrounding area 4-5 opportunity to help complete the keep our finger on the pulse of the city redevelopment of Bristol’s historic and competition and we’ll report Location history 6 Harbourside. Creating a legacy building regularly. Sometimes the news will be like this is a prospect that one does not difficult, but we won’t hide as integrity get very often, so we recognise that you is paramount to us. will want to make it an historic success. In conclusion we want to be your What do we consider success? We need partners in success. Our dream is to maximize the sales values and sell standing in front of the finished the units promptly regardless of tenure. building with you at a completion At the same time we are here to make celebration where we have all the process as smooth as possible by exceeded expectations. acting as your sales team, not simply an external agent. Communication is the Andrews Property Group key, both with buyers and yourselves. Social purpose 7 How can we achieve this? Our expert Andrews Property Group is an Marketing and Sales 8-9 team has the experience and tools to organisation with long-held values of deal with a project of this magnitude. fairness, openness, honesty and integrity Case study 10-11 We have an unrivalled local presence who has championed professional codes coupled with a knowledge of the area of conduct. Our unique ownership Current market 12 and city that is first rate. Our Land & ensures an annual guaranteed financial New Homes team will be on hand to contribution and practical support for Marketing tools 13 drive the project forward at each and innovative charities. every stage. We offer a personable and Corporate Client Services 14 friendly approach that works well in establishing a rapport with buyers yet Summary 15 remains professional.

4 McArthurs Yard The surrounding area Cliftonwood SS Great Britain Andrews Cabot Harbourside Tower office Convenience store Rapid McArthurs Yard Ferry transport site terminal link route

5 McArthurs Yard Bristol Hippodrome Queen Square Bristol Museum Millennium Square Arnolfini M Shed

6 McArthurs Yard A home in the historical Harbourside In the heart of Bristol lies the former attractions such as Brunel’s SS Great In 1809, Bristol was busy dock where sailors and merchants Britain, We The Curious, Arnolfini, transformed by the opening would trade goods and set sail on Watershed and M Shed. of the Floating Harbour. A voyages of discovery, Bristol’s unique project to overcome the Harbourside is now an attractive, The beauty of this unique corner of challenge of one of the world’s modern development filled with Bristol is from all the convenience and highest tidal ranges. Over the restaurants, bars, shops, hotels trappings of the cosmopolitan hub, centuries the harbour grew and homes. you can still get away from it all. Let as a busy commercial port the world pass you by whilst watching and is now transformed into The area is one of the most popular in the swans swim by or the many leisure an engaging destination for the City, bustling with Sunday markets, boats heading out whilst dangling leisure, business and residence. waterside restaurants and bars and a your feet over the edge with a cold whole host of sports and activities glass of your favourite drink in hand. including yachting, paddle boarding, cycling and rowing. Take a stroll along McArthurs Yard will form part of the the harbour to find world-class next chapter of this wonderful history. Well located 90 mins 45 mins McArthurs 20 mins 20 mins 130 mins Yard Swansea Cardiff Cabot Circus Bath London Paddington 80 miles 43 miles 1.2 miles 12 miles 120 miles

7 McArthurs Yard Pioneering change Our history is a proud one, and we are delighted to be continuing the work of our founder, adhering to his vision over 70 years after he initially pioneered it. Our social purpose is about far more than the sales and lets we are able to achieve within the walls of our branches, it’s about protecting the legacy of Andrews that has withstood the test of time for over 70 years already. Our Founder The Trusts Our founder, Cecil Jackson-Cole, not Andrews Property Group continues to only set up globally renowned charities pay an annual dividend of up to 35% of such as Age UK and Oxfam, but also our annual, pre-tax profits to the trusts to transformed the way that business this day, totalling over £10 million since and charity are able to work together 1985. The strategy remains focused on in harmony. supporting a number of imaginative, smaller projects that have potential to, For Jackson-Cole, the purpose of his given the right guidance, funding and business was to make money to fund support, become long-term substantial his charitable initiatives, which aimed to organisations. tackle poverty and housing issues on both a national and global scale. A living legacy Before he died, he transferred the owner ship of Andrews Property Our heart is in the communities in which Group over to two charitable Trusts, we live and work. So we are working in The Christian Book Promotion Trust, partnership with inspirational local known as Speaking Volumes and, charities to provide housing solutions for our main shareholder, Andrews young people in need through our Charitable Trust. recently launched [Establish] programme. 50 houses, over 50 years are being purchased, renovated and managed using our property expertise, and leased to local charities. “Cecil Jackson-Cole’s legacy goes far beyond his successful business ventures. His shrewd instincts challenged the existing status quo of how charity could relate to business, and revolutionised the way that both parties can work together, to the benefit of each of them.”

8 McArthurs Yard Marketing and Sales Our marketing is all about the people: your team at Guinness, our sales team and of course the applicants. Our experienced Land & New Homes (L&NH) team will Our Brand Champions are your on-site ambassadors, look after your exciting project at McArthurs Yard. From ready to greet visitors regardless of their preferred initial discussions about the sales strategy all the way tenure. Their unrivalled knowledge of everything to do through to handing over the keys to new residents. with the site will give potential buyers the comfort that We put people first because we understand that moving they are making the right decision, whether they are to a new home is not about property, but the individuals buying outright or a part share in their New Home. involved. That’s why we always have a Site Sales Although our L&NH team will be your lead contact, our Manager as your principle point of contact. This branch network includes ten offices in Bristol and as one manager will look after the Brand Champions and act as company we share our database of clients and marketing a conduit for all updates and information to you. Our – it’s a massive team at your disposal. In particular our Site Sales Managers only deal with developer clients offices at Southville and on the Habourside are both and are experienced in all facets of New Homes sales. within half a mile of the site as the crow flies. Land & New Homes Specialists On the face of it selling New Homes appears little The skillset is different also – being able to sell different to the second hand market, but there are off-plan, to get the applicant visualising the crucial differences. Firstly there is a lot more to property in their mind’s eye is very different to understand – and New Homes developers do love their putting a key in a door and showing someone jargon – having a basic grasp of the build process is around a house. important, as is knowledge of site Health & Safety. Our clients are very different, we’re not dealing with It is for this reason that our L&NH team the public; we deal with businesses, sometime sole manages and deals with all of our New practitioners, sometimes national house builders. Homes projects.

9 McArthurs Yard Team Leaders James Read Charlotte Sowden Land & Development Manager Regional Sales Manager James Read heads up the team in Bristol. Charlotte Sowden started her career in the property With 20 years’ experience in the property sector, sector in early 2010 and has recently joined our New both affordable and market, he has plenty of Homes department after gaining experience as an experience to draw upon. James has worked on Assistant Manager in our Winterbourne office. both sides of the fence – developer and agent, Charlotte leads the New Homes sales team from the which in his present agency role allows for a front with enthusiasm and understanding. With strong very real empathy with his developer clients. He family ties across the new homes sector she has the has worked on projects from a few units to a few talent to deal with clients at all levels, be they hundred and has an excellent understanding of individuals or PLCs. She is driven and shows great planning – both policy and live applications. determination when it comes to customer service and always goes the extra mile to secure a sale. Sophie Milkins Kate Denning Site Sales Manager Site Sales Manager Sophie Milkins has been with Andrews Land and Kate has worked within the property sector since New Homes for the past three years, with vast joining Andrews in 2005. She worked in the experience of working in a customer service Harbourside office specialising in selling modern environment Sophie strives to deliver a high level of leasehold apartments and saw first-hand how the service at all times. Sophie enjoys the challenge of new area developed, gaining a valuable knowledge of home sales, whether that be off plan selling, marketing the individual buildings, blocks and developers. a finished product, or undertaking open events. In 2016, Kate moved to Andrews Land and New Having successfully managed The Old Library Homes to specialise further within the new build development on Cheltenham Road Sophie gained market, gaining further expertise around off-plan invaluable experience of meeting customer demand and selling, construction processes and site safety achieving client expectation. More recently she has aspects. As a Site Sales Manager she markets managed a productive relationship with a local affordable a portfolio of developments on behalf of our housing provider, Sophie has expanded on her knowledge developer clients keeping the communication of social housing enabling recent multi-unit deals and flowing between the site, developers and buyers continues to strive to build the relationship further. to enable smooth property transactions.

10 McArthurs Yard Case study Old Library, Central Bristol The objective - to assist and advise Autograph Homes on the build, design, marketing and selling of The Old Library development. Strategy keeping Autograph Homes informed of what we were working towards and what we expected to Our aim was to successfully deliver a first class achieve throughout the year. service to both Autograph Homes and buyers at The Old Library, selling the development The creation of dedicated marketing literature and efficiently, professionally and ensuring we including a brochure was vital in ensuring we were communicated effectively to all parties involved. able to promote the development in the best way possible. We were involved in the production of the Working closely with Autograph Homes we were on brochure helping to decide on layout, content, hand to advise at each stage, offering support with imagery and style. pricing, market research, design, marketing and selling, along with having an input regarding the Meticulous preparation was carried out in layouts of apartments, specification choices and readiness for the launch of the development, the show apartment. meaning that when it came to taking reservations the sales team were fully prepared and could An extensive Marketing Plan was put in place to deliver first class customer service. encompass the entire year ahead. Thoughtfully planned to ensure we were achieving our objectives,

11 McArthurs Yard Outcome The sales journey began with ‘Off-Plan’ meetings Our sales team continued to deliver high quality at our Head Office, an opportunity for interested customer service after reservation stage, with 47% parties to meet with a member of our sales team regular correspondence between the team, buyers, to discuss details regarding the development, take mortgage advisors, solicitors and developer, of apartments reserved a look at plans, floorplans, specification and tile/ ensuring prompt conversion to exchange and prior to show home flooring samples. that deadlines were met. launch over the space of four months, Off-Plan sales were successful giving both “Andrews were a delight to work with exceeding expectations. Autograph Homes and their funder’s confidence from start to finish. As a first time buyer in our values and sales strategy. who knew nothing about buying a 32 out house, I felt like I was in safe hands with of 36 The team carried out a successful show home Andrews. I can’t thank them enough launch event; vital preparation was carried out for all their hard work on my behalf.” Number of the apartments in order to secure the site was safe for access and reserved prior to that the show apartment was presented at its best. Homeowner at The Old Library build completion. We The remaining apartments were reserved over surpassed expectations the space of five months, with thirty two out for values achieved. of the thirty six apartments reserved prior to build completion. Shared Ownership Building on our success with GreenSquare Group we have recently secured new business with Heylo We have built a successful relationship with Housing, providing the same high level of service in housing provider GreenSquare Group acting regards to marketing and customer experience. as their marketing agent on number of large scale projects and also on a referral basis for Our team have the understanding required to discuss their Shared Ownership plots throughout the with applicants the tenure in detail. Be it working out South West. Marketing the properties online the rent on the unsold equity, what the costs to the both on Andrews Online and various portals buyer would be for differing first sale tranches and we act as first point of contact for interested how staircasing can work. This knowledge is further applicants, determining their requirements useful when liaising with our in house mortgage team and advising on the first steps to register who advise potential buyers on the financial situation. their interest.

12 MMccAArrtthhuurrssYYaarrdd Neighbourhood watch The Harbourside is a vibrant and The most difficult part of the market is 1.8% thriving neighbourhood. Homes on the upper and luxury market, whereas the waterside remain as attractive lower value and first time buyer units Annual house price growth as ever, especially those with are attracting good attention. This views. McArthurs Yard has the bodes well for the majority of the £276,800 benefit of being one of last pieces units at McArthurs Yard, but it does of the redevelopment jigsaw of the mean that careful attention will need Average house price in Bristol Harbourside. The historic location, to be paid to the penthouse units. with all its heritage combines 9 weeks with the modern and sympathetic After spectacular price rises in 2015 design of the apartments to make and 2016 year-on-year growth in Bristol Average time on market for Bristol a most alluring prospect. has been diminishing since and now stands at 1.8%. General economic Stats from Hometrack Like much of the rest of the country uncertainty is not helping, but more the Bristol housing market is locally pressure on affordability is challenging, but far from failing. causing this slowdown. Average prices in Those properties in the right Bristol now stand at £276,800. Average location, with the right presentation time on market for Bristol is 9 weeks, and specification, which are the median for the country, as are priced sensibly are selling. discounts from asking price at 2.5%. The historic location, with all its heritage combines with the modern and sympathetic design of the apartments to make a most alluring prospect.

13 McArthurs Yard Marketing Tools The importance of using the correct marketing techniques and materials is to deliver a clear defined brand message. The message is tailored to capture consumers, drive awareness for McArthurs Yard and achieve sales. Sales suite & local offices VR marketing Competition With our vibrant and central sales No longer a gimmick, Virtual Reality As far as Harbourside developments go the suite presenting that all important first marketing is everywhere you turn and at most similar new properties are the second impression of McArthurs Yard our Brand McArthurs Yard we want to be ahead of the phase of the Wapping Wharf development, Champions will welcome all visitors competition. With the available technology boasting a new vibrant community, which are with a smile. The flawless appearance out there we need to arm ourselves with the expected to be released Spring 2019. Brandon’s of the sales suite will need to boast correct marketing tools to make our sales Yard is also comprised of new high- the contemporary specification of the suite stand out from the crowd. We can then specification, high-end development featuring development they are soon to discover. ensure prospective purchasers are fully a conversion of two historic buildings into With the knowledge and expertise of interacting with the development and are luxury homes near opposite the SS Great the brand champions spread across the emotionally connected – using the Britain. This latter scheme is scheduled to be water to our local Harbourside Branch correct virtual reality marketing it can reaching the end of its marketing in the near and other surrounding branches it really heighten the senses. future and therefore won’t pose as much will be all everyone is talking about. competition to McArthurs Yard.

14 McArthurs Yard Multi-faceted Corporate Client Services We’re joining the dots to give you an end-to-end approach for your corporate property requirements. Speaking from experience 54 We’ve learned over 70 years that clear, understands your requirements Our network of more than concise forms of communication and goes the extra mile to meet 50 local branches are needed when dealing with them, quickly and efficiently. Our commercial property. We’ve learnt Leasehold Management service 1946 that service needs to be upfront and can take care of your property with honest, and consistently delivered our full management services, Andrews Property Group has been to a very high standard. However, it or you could pick and choose the in business for over 70 years also needs to be specifically tailored services that suit you with our to you and your requirements. account-only service, either with 7 Our business looks at every client’s or without our optional extras. need on an individual basis, Specialist divisions. We know creating bespoke propositions Additionally, from acquisition right property from end to end that fit with their specific needs, through to disposal; our award utilising all of our experience across winning property management teams the Andrews Property Group. can assist you with everything from repairs and maintenance through If you have a residential management to developmental improvements, company, a right-to-manage block and provide you with a wealth of or a brand new development, you knowledge and advice to support you need to work with a company that in managing your assets effectively. Our Clients The most important part of our business – our clients. I found them to always be friendly, yet professional, They are demanding and rightly so, but we rise to knowledgeable and helpful. I was assigned one point meet that challenge and constantly strive to innovate of contact throughout the process: a ‘Site Sales and deliver above and beyond the norm. Manager’, who very quickly knew the development inside out. “We were confident with the appointment of Andrews Land and New Homes as selling agents They are not a typical Estate Agent rather a for The Old Library. specialist outfit who understand the development industry very well and support at every stage of the I felt that the entire team at Andrews Land and New process from acquisition, layout, and specification Homes genuinely enjoyed selling The Old Library. through to sales progression and handover.” They were all interested, and asked plenty of questions to ensure they were best placed to inform Stephanie Probets purchasers at every stage of the buying process. Sales Manager, Autograph Homes

To summarise... Andrews is a private company driven to make profit, but our unique ownership means that we invest in the communities we work with Andrews services are led by a specialist Land & New Homes team – you’ll know you’re in safe hands Andrews offer an unrivalled local presence – with 10 offices in Bristol, but more importantly two offices on the doorstep We want to achieve – the best for you, the best for us and the best for the buyers – we’re all about the people On the phone Online In person 0117 946 1799 Visit us at andrewsonline.co.uk Find your nearest branch at Contact us 8am-8pm Monday Twitter: @andrewsonline andrewsonline.co.uk/branches to Friday. We’re also here on Facebook: /andrewsonline Saturdays from 8.30am to 5.30pm and Sundays from 10am to 4pm.

16 McArthurs Yard