IBBY SA DIGITAL MARKETING PORTFOLIO FEEDBACK REPORT FOR JAN 2022

DIGITAL MARKETING REPORT JANUARY IBBY SA

IBBY SA| FOLLOWER ANALYSIS IBBY SA form one of 80 national sections of @ibby.international, a non-profit organization committed to bringing books & children together INSTAGRAM ANALYSIS Audience Type Follower Reach 96% 383 399+14 Real People Followers 2% 8 432 0 Influencers Following %2 8 88% +2% Non Engaging of followers have less that 1500 followings BIANCA LEE | DIGITAL MARKETING

ENGAGEMENT RATE Engagement Rate measures how actively followers are engaging with each post. The rate is calculated by obtaining the average interactions per post and then dividing this figure by the total reach on the account. The algorithm analyses numerous posts on the account to find the average interactions (likes + comments). Like Rate shows how actively followers are liking a post. Comment Rate shows how actively followers are commenting on a post. 4.49% +0.23% Average Engagement Authentic Engagement 7 4P o s t s : 14+0.3 19.2 +1.9% Average like rate: 4.34% +0.23% 0.15%Average comment rate: interactions per post interactions per post PERCENTAGE: HIGH Average Likes Likes - Comments Ratio 13.4 +0.2 7.5 +0.8% likes per post comments per 100 likes Average Comments Brand Mentions 0.6 0 @dusankas @ibby.international @refiloemoahloli @penguinkidssa comments per post @bookcirclecapital

FOLLOWER LOCATIONS This is the top locations of followers on this account. This provides a fair idea of where the account's followers are from. FRANCE 5 10 15 SOUTH AFRICA UNITED STATES ROMANIA GERMANY 0

FOLLOWER GENDER The gender split is found by analysing followers on the account. MALE The followers of this account are: 5 0 % 5 0 %MalevsFemale FEMALE 10 20 30 40 50 0 BIANCA LEE | DIGITAL MARKETING

FACEBOOK ENGAGEMENT CALCULATOR @ibbysouthafrica @IbbySouthAfrica Total Page Likes 1701 +7 Followers 53 +4 | Following 75 0 Engagement Rate Engagement Rate 0.25% 5.00% Average interactions Average interactions per post per post 1 likes 3 likes 0 comments 2 retweets BIANCA LEE | DIGITAL MARKETING

MAILCHIMP Mailchimp Total Audience: 392, 354 subscribers Email Campaign Report Title: JOIN US THIS EVENING FOR A VIRTUAL TALK WITH RIANA LOUW Subject Line: JOIN US THIS EVENING FOR A VIRTUAL TALK WITH RIANA LOUW Delivery Date/Time: Mon, Jan 17, 2022 12:48 pm Overall Stats Total Recipients:,\"356\" Successful Deliveries:,\"349\" Bounces:,\"7 (2.0%)\" Times Forwarded:,\"0\" Forwarded Opens:,\"0\" Recipients Who Opened:,\"114 (32.7%)\" Total Opens:,\"241\" Last Open Date:,\"2/6/22 1:45PM\" Recipients Who Clicked:,\"21 (6.0%)\" Total Clicks:,\"40\" Last Click Date:,\"1/25/22 9:54AM\" Total Unsubs:,\"1\" Total Abuse Complaints:,\"0\" Times Liked on Facebook:,\"0\" Clicks by URL URL,\"Total Clicks\",\"Unique Clicks\" https://www.facebook.com/118787073344/posts/10161653523658345/?d=n&mc_cid=78d1b4baad&mc_eid=UNIQID,\"19\",\"18\" https://www.facebook.com/login/? next=https%3A%2F%2Fwww.facebook.com%2F118787073344%2Fposts%2F10161641648758345%2F%3Fd%3Dn&mc_cid=78d1b4baad&mc_eid=UNIQID,\"10\",\"10\" https://m.facebook.com/ibbysouthafrica?mc_cid=78d1b4baad&mc_eid=UNIQID,\"7\",\"7\" https://www.instagram.com/ibbysaorg/?mc_cid=78d1b4baad&mc_eid=UNIQID,\"4\",\"4\" https://twitter.com/ibbysouthafrica?s=21r.com/&mc_cid=78d1b4baad&mc_eid=UNIQID,\"0\",\"0\"

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