IBBY SA DIGITAL MARKETING PORTFOLIO FEEDBACK REPORT FOR DECEMBER 2021

DIGITAL MARKETING REPORT DECEMBER IBBY SA

IBBY SA| FOLLOWER ANALYSIS IBBY SA form one of 80 national sections of @ibby.international, a non-profit organization committed to bringing books & children together INSTAGRAM ANALYSIS Audience Type Follower Reach 96% 369.6 385 +42 Real People Followers 2% 7.7 432 +111 Influencers Following %2 7.7 86% +1% Non Engaging of followers have less that 1500 followings BIANCA LEE | DIGITAL MARKETING

ENGAGEMENT RATE Engagement Rate measures how actively followers are engaging with each post. The rate is calculated by obtaining the average interactions per post and then dividing this figure by the total reach on the account. The algorithm analyses numerous posts on the account to find the average interactions (likes + comments). Like Rate shows how actively followers are liking a post. Comment Rate shows how actively followers are commenting on a post. 4.26% -0.49% Average Engagement Authentic Engagement 7 4P o s t s : 13.7 +1.3 17. 3 -0.5% Average like rate: 4.11% -0.51% Average comment rate: 0.15% +1% interactions per post interactions per post PERCENTAGE: HIGH Average Likes Likes - Comments Ratio 13.2 +1.3 6.7 +1.2% likes per post comments per 100 likes Average Comments Brand Mentions 0.6 +0.1 @dusankas @ibby.international @refiloemoahloli @penguinkidssa comments per post @penguinbookssouthafrica @panmacmillansakids

FOLLOWER LOCATIONS This is the top locations of followers on this account. This provides a fair idea of where the account's followers are from. FRANCE 5 10 15 SOUTH AFRICA UNITED STATES ROMANIA GERMANY 0

FOLLOWER GENDER The gender split is found by analysing followers on the account. MALE The followers of this account are: 5 0 % 5 0 %MalevsFemale FEMALE 10 20 30 40 50 0 BIANCA LEE | DIGITAL MARKETING

FACEBOOK ENGAGEMENT CALCULATOR @ibbysouthafrica @IbbySouthAfrica Total Page Likes 1694 +14 Followers 49 +6 | Following 75 +2 Engagement Rate Engagement Rate 0.25% 5.46% Average interactions Average interactions per post per post 1 likes 3 likes 0 comments 2 retweets BIANCA LEE | DIGITAL MARKETING

MAILCHIMP Mailchimp 403Total Audience: Email Campaign Report Title: JOIN US THIS EVENING FOR A VIRTUAL TALK WITH ANNA JOUBERT Subject Line:JOIN US THIS EVENING FOR A VIRTUAL TALK WITH ANNA JOUBERT Delivery Date/Time: Mon, Dec 13, 2021 9:10 am Overall Stats Total Recipients: 364 Successful Deliveries: 350 Bounces: 14 (3.8%) Times Forwarded: 0 Forwarded Opens: 0 Recipients Who Opened: 119 (34%) Total Opens: 159 Last Open Date: 1/12/22 7:38PM Recipients Who Clicked: 11 (3.1%) Total Clicks:20 Last Click Date: 12/14/21 11:10AM Total Unsubs: 0 Total Abuse Complaints: 0 Clicks by URL FB reminder x 21 https://www.instagram.com/ibbysaorg x 15 https://m.facebook.com/ibbysouthafrica x 2 https://twitter.com/ibbysouthafrica x 0

Mailchimp MAILCHIMP THE END - THANK YOU 403Total Audience: Email Campaign Report Title: Merry Christmas Card Subject Line: With love from IBBY SA Delivery Date/Time: Mon, Dec 20, 2021 4:22 pm Overall Stats Total Recipients: 356 Successful Deliveries: 350 Bounces: 6 (1.7%) Times Forwarded: 0 Forwarded Opens: 0 Recipients Who Opened: 114 (32.6%) Total Opens: 212 Last Open Date: 1/18/22 9:56AM Recipients Who Clicked: 8 (2.3%) Total Clicks: 18 Last Click Date: 12/20/21 5:31PM Total Unsubs: 2 Total Abuse Complaints: 0 Clicks by URL Website x 14 https://www.instagram.com/ibbysaorg x 10 https://m.facebook.com/ibbysouthafrica x 10 https://twitter.com/ibbysouthafrica x 0