Digital Marketing Geelong

Services Brochure

The digital landscape is full of excitement and potential. Our digital marketingservices are segmented by our three core values. Inspire. Strategy Guide. Solutions Grow. Training Services Brochure |P 1

Who is Arthur St.Digital? Arthur St. Digital is a young We believe our group contains the perfect mix agency with a wisehead. of creativity and innovation, as well as data driven marketing knowledge to deliver highly efficient Our team consists of experienced personnel from digital outcomes. a range of marketing backgrounds, including marketing managers, a print executive, brand We are based in Geelong, but our reach has no strategists and digital campaign specialists. borders. Let ’s power your brand online and turn your marketing message into real results. This gives us the versatility to provide end-to-end digital marketing services to all What sets Arthur St. apart is our ability to utilise Arthur St. clients, regardless of business size, the best features of both traditional and digital industry, or requirements. media to reach your target audience, project an impactful message, and generate business growth. Both ‘old’ and ‘new’ media have powerful advantages, and we pull these together to develop an effective marketing…. Services Brochure |P 2

Facebook Engage, Ads Acquire, Retain. The fundamental goal of any marketing effort is to engage a target audience, acquire their business, and retain them asa client/customer. Yes, it’s true – social media is becoming highly saturated with advertising material that is more and more obtrusive to the user. However, this makes great advertising stand out. Services Brochure |P 3

Facebook Ads Targeting. Remarketing. Delivery is important. We utilise highly refined targeting Did you know we can display Facebook methods to reach your most likely ads to people who have already engaged Poorly implemented online ads can be customers. We are confident in our ability with your website, a specific page on your detrimental to your business’ reputation. to reach people who want to see your website, an event you’re hosting, or an We focus on differentiating your brand brand, service, or product. The goal is to ad that has been running? This is the to stand out in a sea of bland ads and cut make your advertising tie seamlessly into ideal way to reach the ‘low hanging fruit’ through the spam. their Facebook or Instagram feed, while and pluck it while your business is still grabbing their attention to drive your top of mind. No one knows your business like you do. marketing objectives. It ’s a fine line That ’s why we work with you to form a No matter what stage of the customer strategy that will deliver results while journey the target is in, we keep your aligning with your brand’s values. business in their vision, all the way through to purchase/conversion. Our focus is on authenticity. Genuine advertising – like the traditional advertising pioneers who used storytelling to resonate with consumers. Services Brochure |P 4

Why Facebook? • There are over 2billion active Facebook users. • The options are endless: o Drive traffic to website. o Purchases. o Leads. o Promote an event. o Brand awareness. o Grow customer database. • No matter what your marketing objective is, all the above ad components drive business growth. • Trackable. • Proven. Services Brochure |P 5

Google It’s the world’sbest tool Advertising to search, learn,find, and connect. Google make our lives more practical and efficient and is now the leading digital marketing platform for businesses. So where does your business rank on Google? Services Brochure |P 6

Google Advertising This is Google’s advertising platform, which may be: The most effective way to be seen • entirely new to you, is to occupy Google’s ad positions – found at the very top of PAGE 1. • you’ve heard about it, know you should be using it, but not sure where to start, or... How? Using Google Ads. •you just need some guidance to become more effective. Whatever your marketing objective, we can utilise Google to expand your digital footprint. Services Brochure |P 7

Our AdWords procedure includes: Research: We work to understand you, your business, and your customer. Our deep-dive approach identifies key search terms and digital behaviour patterns that allows us to get in front of the right people. Implementation: We cleverly craft engaging ads that match your brand, website, and search terms, allowing you to step above your competitors. Optimisation: Our conversion rate specialists consistently monitor and tweak your campaign to improve performance and deliver a greater return on investment. Support: You’ll be kept in the loop on how your campaign is tracking, with real-time reporting and data access, as well as human support to answer any digital queries. Expertly crafted GoogleAds deliver high quality leads to grow your business. Services Brochure |P 8

SEO – If you havea website, Search Engine and you’re not ranking Optimisation on the first page… how will people find you? We all know no one is heading to page 2 to find you. Services Brochure |P10

Search Engine Optimisation While Google Ads Dominating targeted keywords that are provide a fast solution important to your business places you to getting found highly in the organic (non-advertising) online, strong SEO positions. The reasons are clear. builds long term, sustainable success. Someone searches for “best accountant in geelong”. I n a hotly contested search, you either reap the benefits of a solid S EO presence or fall behind the pack. You can have the shiniest, most expensive new website with complex features, but if no one can find your site, what use is it? Services Brochure |P11

S trategy. Having a clear marketing plan across both digital and traditional marketing is vital for all businesses to be able to define target audience/s, business goals, brand differentiation and ultimately increasethe bottom line. We’ll help to define your goals and formulate a custom marketing strategy to get you there. To do this, we need to understand your business and we take the time to get to know your product, service and customers. By building a solid client relationship, we are able to effectively assemble the most efficient marketing method to hit the ground running when it's rolled out. Usually our digital marketing strategies start with a three hour workshop for us to better understand your business, then we work through a process to research and piece together the most effective strategy to exceed your goals. Often our strategies include: • Customer Journey Map •Defined Customer Audiences Segments •Strategies across Reach, Act, Convert and Engage pillars •Advertising messaging •Channel Plan and Budgets •Action and Implementation Plan Services Brochure |P12

Understanding the online tools to maximise your marketing efficiency and budget can be overwhelming, meaning it’s often outsourced entirely. At Arthur St Digital, we are on a mission to preach what we practice - offering digital marketingtraining to our clients and anyone looking to increase their digital skills and take the reigns of a business’s marketing output. This can be achieved through either one on one mentor sessions or via our scheduled training sessions. Get in touch and find out more. Training. Services Brochure |P13

Mentoring. Want to learn while you build live campaigns? We can help with our Digital Marketing Mentoringpackage. We’ll work with you to develop great strategies, then work closely with you to build campaigns, monitor their performance and assist as you learn to take control of your campaigns. Includes 2-hour face to face mentoring/ coaching session. During this session we cover any digital marketing topics you may need assistance with. This could include strategy, building facebook ads campaigns, setting up social media content plans, building adwords campaigns, monitoring google analytics, whatever you like, we’re there to help. 2x 30 minute phone chats, to monitor campaign performance and keep things on track. $ 980 ex G S T per month ex G S T Services Brochure |P14

Email Newsletters CRM &Marketing Automation Design Landing Pages Web support Analytics and Conversion Optimisation Video CRM &MarketingAutomation What else do we do: Services Brochure |P15

We provide ongoing SEO packages that enhance your visibility and generate high-quality traffic with the goal of generating genuine leads. Services Brochure |P16

BWuesHineelsps Email: [email protected] Address: 3 Mackey St,West 6 Federal Mobile: 0 4 4 8 831 922 Mills Park, North Geelong VIC 3215, Australia www.arthurst.com.au