MODULE OBJECTIVES Industry Attachment Core Modules On completion of the module, students should be able to apply Business Writing & Presentation the skills and knowledge acquired to take on a range of job On completion of the module, students should be able to apply scope at the workplace. business writing and presentation skills in a variety of business Electives (Course Specific) contexts. Cross Cultural Intelligence at the Workplace Customer Relationship Management On completion of the module, students should be able to apply On completion of the module, students should be able to and adapt cross cultural knowledge at workplace. recognise customer behaviour to build positive customer Talent Management in a Digital Age experience, utilise indicative trends and patterns in Customer On completion of the module, students should be able to Relationship Management (CRM) system to support business provide support in an organisation’s performance review cycle. decision. Facilitation Essentials for Human Resource Practitioner Digital Commerce & Marketing On completion of the module, students should be able to On completion of the module, students should be able to support facilitation sessions in HR settings. perform market research and plan, execute and evaluate a Electives (Inter-disciplinary) digital marketing strategy. Business Statistics Elementary Business Analytics & Cyber-security On completion of the module, students should be able to On completion of the module, students should be able to compute and present statistical data for use in business. The analyse multiple sources of data to improve organisation's training covers collection, organisation and presentation of processes and achieve strategic objectives through data-driven statistical data, measures of central tendency, dispersion and decision-making concepts and theories. Students will also gain normal distribution, index numbers, time series analysis, awareness on the importance of data confidentiality and data regression and correlation analysis. security. Entrepreneurship Essentials Human Resource Practices in Business On completion of the module, students should be able to source On completion of the module, students should be able to apply new information from multiple sources, brainstorm ideas to find and execute HR practices with the consideration of current novel approaches to draft out a business plan through industry trends, business roles and functions. identifying business opportunities and applying marketing mix Talent Acquisition & Rewards strategies with sound financial analysis. On completion of the module, students should be able to handle Cabin Services recruitment and onboarding activity, employee payroll and On completion of the module, students should be able to claims reimbursements. provide in-flight service, perform up-sell and cross sell of in- Learning & Talent Development flight products and improve service procedures to ensure a safe On completion of the module, students should be able to and pleasant experience for passengers. provide support in developing employees’ capabilities, skills and Digital Storytelling knowledge to meet both business and personal goals. On completion of the module, students should be able to create Employee Engagement & Retention various Electronic Direct Mailers (EDMs) to sell a product or On completion of the module, students should be able to attend service with an associated story tagline. to employee query and coordinate a range of staff-related programmes. Students should also be able to handle a range of associated administrative tasks, including supporting the exit or re-employment process. 100
SCHOOL OF BUSINESS & SERVICES Digital Marketing On completion of the module, students should be able to have a sense of marketing on the digital space and transverse the digital arena to bring products and/or ideas into the digital space using commercially available digital advertising tools. Electives (General) As reflected on pages 300-301. Life Skills Modules As reflected on page 304. 101
HIGHER NITEC IN INTERNATIONAL LOGISTICS COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Perform warehousing and distribution activities. CORE MODULES 4 • Perform freight forwarding activities. Business Writing & Presentation 5 • Arrange transportation of goods. Customer Relationship Management 5 • Provide quality customer service. Digital Commerce & Marketing 4 This course provides students with the skills and knowledge in Elementary Business Analytics & Cyber-security 5 coordinating the movement of goods, both imports and Introduction to Business & Logistics 5 exports. It covers concept of logistics, warehousing, freight and Warehousing & Distribution 5 distribution techniques. Freight Forwarding 5 Transport Logistics 5 JOB OPPORTUNITIES Material Planning & Inventory Management 8 Industry Attachment Higher Nitec in International Logistics graduates, equipped with knowledge and skills in integrated logistics management, ELECTIVES (COURSE SPECIFIC) 3 support core business functions of organisations such as Principles of Purchasing 3 warehousing & storage, freight forwarding and logistics Material Handling Equipment operations. Some occupational titles held by graduates include Logistics Coordinator/Assistant, Logistics Service Officer, ELECTIVES (INTER-DISCIPLINARY) 3 Import/Export Assistant, Assistant Shipping Coordinator, Business Statistics 3 Operational Executive, Warehouse Assistant, Inventory Entrepreneurship Essentials 3 Assistant/Coordinator and Customer Service Executive. As Cabin Services 3 graduates acquire experience and upgrade their skills and Digital Storytelling knowledge, their career advancement prospects will improve. CERTIFICATION ELECTIVES (GENERAL) Refer to pages 300-301 Credits required for certification: Core Modules : 51 LIFE SKILLS MODULES Life Skills Modules : 9 Refer to page 304 Elective Modules : 6 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the Total : 66 availability of the elective modules they intend to pursue. 102
SCHOOL OF BUSINESS & SERVICES MODULE OBJECTIVES Transport Logistics Core Modules On completion of the module, students should be equipped Business Writing & Presentation with basic skills and knowledge to select appropriate modes of On completion of the module, students should be able to apply transport and accompanying requirements for safe, timely business writing and presentation skills in a variety of business transportation and border clearance and including multi-modal contexts. environment. Customer Relationship Management Material Planning & Inventory Management On completion of the module, students should be able to On completion of the module, students should be equipped recognise customer behaviour to build positive customer with skills and knowledge to maintain manual or computerised experience, utilise indicative trends and patterns in CRM systems records of material and inventory plan. Students should be able to support business decision. to review the material plan, its schedules and related Digital Commerce & Marketing information from the records and to explain the various aspects On completion of the module, students should be able to of inventory control and management. perform market research and plan, execute and evaluate a Industry Attachment digital marketing strategy. Students are provided with the opportunity to work in an actual Elementary Business Analytics & Cyber-security business environment. On completion of the module, students should be able to Electives (Course Specific) analyse multiple sources of data to improve organisation's Principles of Purchasing processes and achieve strategic objectives through data-driven On completion of the module, students should be able to decision-making concepts and theories. Students will also gain understand the purchasing activities of a logistics company. The awareness on the importance of data confidentiality and data content includes principles of purchasing, purchase security. management process and purchasing planning and Introduction to Business & Logistics information. On completion of the module, students will gain an overview of Material Handling Equipment the general environment in which businesses operate, they will On completion of the module, students should able to explain be able to relate the importance of logistics in business and the functional features and capability of a forklift truck, and safely economy. operate the forklift truck in a work environment. The course also Warehousing & Distribution prepares the trainees to prepare for the Singapore Workforce On completion of the module, students should be able to Skills Qualification (WSQ) assessment in the Operate Forklift perform various transactions and activities in a typical competency unit. Upon passing this assessment, the graduates warehouse and distribution centre environment. Students will will be able to legally operate a forklift truck. also be equipped with skills in inventory control & management, Electives (Inter-disciplinary) measurement of warehouse performance, Workplace Safety & Business Statistics Health Practices, risk assessment and security issues in On completion of the module, students should be able to warehouse and distribution centres. compute and present statistical data for use in business. The Freight Forwarding training covers collection, organisation and presentation of On completion of the module, students should be equipped statistical data, measures of central tendency, dispersion and with skills and knowledge to arrange transport of goods from normal distribution, index numbers, time series analysis, one location to another in the most suitable and economical regression and correlation analysis. method. They should be able to complete the required documentation in compliance with national and international requirements. 103
Entrepreneurship Essentials On completion of the module, students should be able to source new information from multiple sources, brainstorm ideas to find novel approaches to draft out a business plan through identifying business opportunities and applying marketing mix strategies with sound financial analysis. Cabin Services On completion of the module, students should be able to provide in-flight service, perform up-sell and cross sell of in- flight products and improve service procedures so as to ensure a safe and pleasant experience for passengers. Digital Storytelling On completion of the module, students should be able to create various Electronic Direct Mailers (EDMs) to sell a product or service with an associated story tagline. Electives (General) As reflected on pages 300-301. Life Skills Modules As reflected on page 304. 104
SCHOOL OF BUSINESS & SERVICES HIGHER NITEC IN LEISURE & TRAVEL OPERATIONS COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Promote and sell tourism products and services. CORE MODULES 5 • Provide travel planning services. Customer Relationship Management 5 • Make tour arrangements. Introduction to Leisure & Tourism 5 • Handle reservations and ticketing. Tourism Service & Communication 4 • Lead tours. Elementary Business Analytics & Cyber-security 7 • Provide front-line services. Digital Marketing for Tourism 7 • Manage visitor programmes and memberships. Travel Planning & Services 7 • Plan for events. Meetings, Conventions & Exhibition Planning 6 • Coordinate event logistics. Sales & Sponsorship 8 Industry Attachment JOB OPPORTUNITIES Higher Nitec in Leisure & Travel Operations graduates can be ELECTIVES (COURSE SPECIFIC) 4 employed by clubs, resorts, attractions, travel agencies and Introduction to Amusement and Theme Park other establishments in the leisure and travel sectors. Some of Operations the job titles held by graduates include Guest Services Officer, Guest Services Assistant and Operations Assistant. ELECTIVES (INTER-DISCIPLINARY) 3 Fundamentals of Customer Relationship 3 CERTIFICATION Management 3 Digital Storytelling Credits required for certification: Robotic Process Automation for Business Core Modules : 54 ELECTIVES (GENERAL) Life Skills Modules : 9 Refer to pages 300-301 Elective Modules : 6 LIFE SKILLS MODULES Total : 69 Refer to page 304 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 105
MODULE OBJECTIVES Sales & Sponsorship Core Modules On completion of the module, students should be able to apply Customer Relationship Management techniques to generate sales and sponsorship leads, On completion of the module, students should be able to recommend a range of products and services, close prospects, recognise customer behaviour to build positive customer and create repeat sales. experience, utilise indicative trends and patterns in Customer Relationship Management (CRM) system to support business Industry Attachment decision. Students are provided with the opportunity to work in a leisure Introduction to Leisure & Tourism or travel setting for 6 months. On completion of the module, students should be able to Electives (Course Specific) provide an overview of the tourism industry, identify the economic, social and cultural impacts of tourism, establish the Introduction to Amusement and Theme Park Operations leisure preferences of travellers, and provide information on On completion of the module, students should be able to handle destinations and travel time. ticketing, ride operations, custodial and retail services at Tourism Service & Communication amusement and theme parks. On completion of the module, students should be able to apply Electives (Inter-disciplinary) communication skills in speaking, listening, interpreting and responding face-to-face, over the telephone and in writing in a Fundamentals of Customer Relationship Management tourism setting, build rapport with customers, sell tourism On completion of this module, students should be able to products and services as well as handle service breakdown and appreciate and carry out CRM effectively in a company’s recovery. operation. Elementary Business Analytics & Cyber-security On completion of the module, students should be able to Digital Storytelling analyse multiple sources of data to improve organisation's On completion of the module, students should be able to create processes and achieve strategic objectives through data-driven various Electronic Direct Mailers (EDMs) to sell a product or decision-making concepts and theories. Students will also gain service with an associated story tagline. awareness on the importance of data confidentiality and data security. Robotic Process Automation for Business Digital Marketing for Tourism On completion of the module, students should be able to On completion of the module, students should be able to appreciate the applications of Robotic Process Automation research the internal and external factors that impact tourism, (RPA) and be equipped with RPA skills to automate repetitive profile a target market and carry out service digital marketing to business processes and operations. promote a tourist destination. Electives (General) Travel Planning & Services As reflected on pages 300-301. On completion of the module, students should be able to Life Skills Modules prepare a tour proposal, draw up tour itineraries to cater to the As reflected on page 304. needs of special interest tour groups, make travel and tour arrangements, and lead a tour group. Meetings, Conventions & Exhibition Planning On completion of the module, students should be able to plan for events, coordinate event logistics and services and manage event logistics throughout the event. 106
SCHOOL OF BUSINESS & SERVICES HIGHER NITEC IN MARITIME BUSINESS COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Perform shipment coordination. CORE MODULES 4 • Process shipping and trade documents. Business Writing & Presentation 5 • Process Customs Permits Declaration. Customer Relationship Management 5 • Coordinate with customers, suppliers, forwarders etc. Digital Commerce & Marketing 4 • Suggest and instruct customers on shipping products and Elementary Business Analytics & Cyber-security 5 Ship Accounting 5 services, schedules, routes and rates. Introduction to Maritime Industry 5 • Respond to customer inquiries on shipping issues. Shipping and Port Operations 5 Shipping Documentation 6 JOB OPPORTUNITIES Ship Agency and Operations 8 Industry Attachment Higher Nitec in Maritime Business graduates are employed by companies involved in maritime business such as shipping and ELECTIVES (INTER-DISCIPLINARY) 3 port operations, cargo operations and ship agency management Business Statistics 3 services. Some of the job titles graduates of the course could Entrepreneurship Essentials 3 apply for include Shipping Operations Assistant, Shipping Cabin Services 3 Administrative Executive, and Assistant Supervisor. The Digital Storytelling 3 maritime sector is a key sector in Singapore and globally. As Cross Cultural Intelligence at the Workplace graduates acquire experience and upgrade their skills and knowledge in their career advancement prospects will improve. CERTIFICATION ELECTIVES (GENERAL) Refer to pages 300-301 Credits required for certification: Core Modules : 52 LIFE SKILLS MODULES Life Skills Modules : 9 Refer to page 304 Elective Modules : 6 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the Total : 67 availability of the elective modules they intend to pursue. 107
MODULE OBJECTIVES Shipping Documentation Core Modules On completion of the module, students should be able to Business Writing & Presentation identify and apply for the different types of documents related On completion of the module, students should be able to apply to cargo movement. Students would also be equipped with the business writing and presentation skills in a variety of business skills and knowledge to assist customers in cargo shipment. contexts. Ship Agency and Operations Customer Relationship Management On completion of the module, students should be able to On completion of the module, students should be able to support a ship manager/agent in the management of maritime recognise customer behaviour to build positive customer commercial vessels. Students would also be equipped with the experience, utilise indicative trends and patterns in Customer knowledge and skills to carry out ship agency functions relating Relationship Management (CRM) system to support business to vessel operations, management, and cargo shipment. decision. Industry Attachment Digital Commerce & Marketing Students are provided with opportunity to work in organizations On completion of the module, students should be able to in the shipping industry for around 6 months. perform market research and plan, execute and evaluate a Electives (Inter-disciplinary) digital marketing strategy. Business Statistics Elementary Business Analytics & Cyber-security On completion of the module, students should be able to On completion of the module, students should be able to compute and present statistical data for use in business. The analyse multiple sources of data to improve organisation's training covers collection, organisation and presentation of processes and achieve strategic objectives through data-driven statistical data, measures of central tendency, dispersion and decision-making concepts and theories. Students will also gain normal distribution, index numbers, time series analysis, awareness on the importance of data confidentiality and data regression and correlation analysis. security. Entrepreneurship Essentials Ship Accounting On completion of the module, students should be able to source On completion of the module, students should be able to apply new information from multiple sources, brainstorm ideas to find ship accounting concepts, tools and methods to post novel approaches to draft out a business plan through accounting transactions, perform accounts closing, prepare identifying business opportunities and applying marketing mix monthly financial statements, perform risk assessment and strategies with sound financial analysis. evaluate financing options to aid organisation in client’s credit Cabin Services risk assessment. On completion of the module, students should be able to Introduction to Maritime Industry provide in-flight service, perform up-sell and cross sell of in- On completion of the module, students should have a flight products and improve service procedures so as to ensure foundational understanding of the maritime industry in terms of a safe and pleasant experience for passengers. maritime geography, ships and cargo, maritime terminology, Digital Storytelling careers and challenges facing the industry. On completion of the module, students should be able to create Shipping and Port Operations various Electronic Direct Mailers (EDMs) to sell a product or On completion of the module, students should be able to service with an associated story tagline. support key shipping and port operations activities. They would Cross Cultural Intelligence at the Workplace also be introduced to the concepts of maritime cargo On completion of the module, students should be able to apply transportation and equipped with an understanding of the and adapt cross cultural knowledge at workplace. trends and challenges facing the industry. 108
SCHOOL OF BUSINESS & SERVICES Electives (General) As reflected on pages 300-301. Life Skills Modules As reflected on page 304. 109
HIGHER NITEC IN PASSENGER SERVICES COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Perform check-in services. CORE MODULES 4 • Provide meet-and-greet services. Business Writing & Presentation 5 • Handle arrival and departure of passengers. Customer Relationship Management 5 • Handle enquiries relating to passenger needs at terminals. Digital Commerce & Marketing 4 • Assist in crowd control. Elementary Business Analytics & Cyber-security 5 • Assist in managing crisis. Business Grooming & Etiquette 7 Travel Industry & Geography 6 JOB OPPORTUNITIES Passenger Handling Operations 6 Transport Services 8 Higher Nitec in Passenger Services graduates are employed by Industry Attachment organizations which provide passenger services (primarily in the aviation and ferry/cruise industries). Some of the job titles held ELECTIVES (COURSE SPECIFIC) 3 by graduates include Customer Service Agents, Passenger Cabin Services Services Agent, Passenger Services Officer and Operations Officers. ELECTIVES (INTER-DISCIPLINARY) Country Club Management and Operations CERTIFICATION Entrepreneurship Essentials 3 Digital Storytelling 3 Credits required for certification: Cross Cultural Intelligence at the Workplace 3 3 Core Modules : 50 Life Skills Modules : 9 ELECTIVES (GENERAL) Elective Modules : 6 Refer to pages 300-301 Total : 65 LIFE SKILLS MODULES Refer to page 304 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 110
SCHOOL OF BUSINESS & SERVICES MODULE OBJECTIVES Transport Services Core Modules On completion of the module, students should be able to handle Business Writing & Presentation enquires on air, sea and land transport services. On completion of the module, students should be able to apply business writing and presentation skills in a variety of business Industry Attachment contexts. Students are provided with the opportunity to work in Customer Relationship Management organizations such as aviation of ferry/cruise industries for 6 On completion of the module, students should be able to months. recognise customer behaviour to build positive customer Electives (Course Specific) experience, utilise indicative trends and patterns in Customer Relationship Management (CRM) system to support business Cabin Services decision. On completion of the module, students should be able to Digital Commerce & Marketing provide in-flight service, perform up-sell and cross sell of in- On completion of the module, students should be able to flight products and improve service procedures so as to ensure perform market research and plan, execute and evaluate a a safe and pleasant experience for passengers. digital marketing strategy. Electives (Inter-disciplinary) Elementary Business Analytics & Cyber-security On completion of the module, students should be able to Country Club Management and Operations analyse multiple sources of data to improve organisation's On completion of the module, students should be able to assist processes and achieve strategic objectives through data-driven in club operations including membership, food and beverage, decision-making concepts and theories. Students will also gain golf, sports and recreation, social and entertainment and other awareness on the importance of data confidentiality and data administrative and/or supporting functions. security. Business Grooming & Etiquette Entrepreneurship Essentials On completion of the module, students should be able to On completion of the module, students should be able to source project a professional image essential in a travel and customer new information from multiple sources, brainstorm ideas to find service environment and maintain the various aspects of novel approaches to draft out a business plan through business etiquette. identifying business opportunities and applying marketing mix Travel Industry & Geography strategies with sound financial analysis. On completion of the module, students should have a broad overview of the travel industry, the profile of travellers, travel Digital Storytelling requirements, fare pricing and the international regulations that On completion of the module, students should be able to create govern the travel industry. Students should be able to provide various Electronic Direct Mailers (EDMs) to sell a product or information on the travel destination and their environment, service with an associated story tagline. climate and culture as well as travel time. Passenger Handling Operations Cross Cultural Intelligence at the Workplace On completion of the module, students should be able to check On completion of the module, students should be able to apply in passengers and baggage, handle departure and arrival of and adapt cross cultural knowledge at workplace. passengers, provide meet-and-assist passengers and handle Electives (General) crisis. As reflected on pages 300-301. Life Skills Modules As reflected on page 304. 111
HIGHER NITEC IN RETAIL & ONLINE BUSINESS COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Provide customer service. CORE MODULES 4 • Promote products and services. Business Writing & Presentation 5 • Arrange display of merchandise. Customer Relationship Management 4 • Handle merchandise. Elementary Business Analytics & Cyber-security 8 • Manage stock inventory. Retail Management 6 • Assist in the buying process. Retail Merchandising 8 • Monitor sales data and sales of product range. Retail Promotion and Digital Marketing 6 • Perform market research. Data Analytics 4 • Assist in analysing customer buying pattern. Digital Media 4 • Assist in sales promotions and e-commerce activities. Industry Attachment • Assist in measuring the effectiveness of online and/or offline ELECTIVES (COURSE SPECIFIC) marketing campaigns. Retail Supply Chain JOB OPPORTUNITIES 3 Higher Nitec in Retail & Online Business graduates can be ELECTIVES (INTER-DISCIPLINARY) 3 employed by retail establishments to do retail or e-commerce Entrepreneurship Essentials 4 work. Some of the job titles held by graduates include Retail Principles of International Commerce 3 Sales Executive and e-Commerce Executive. There are excellent Cabin Services 3 supervisory opportunities for career advancement to Digital Storytelling 3 supervisory positions and beyond. Cross Cultural Intelligence at the Workplace 3 Talent Management in a Digital Age CERTIFICATION Credits required for certification: ELECTIVES (GENERAL) Refer to pages 300-301 Core Modules : 49 Life Skills Modules : 10 LIFE SKILLS MODULES Elective Modules : Refer to page 304 6 Note: The offer of electives is subject to the training schedule of respective Total : ITE Colleges. Students are advised to check with their Class Advisors on the 65 availability of the elective modules they intend to pursue. 112
SCHOOL OF BUSINESS & SERVICES MODULE OBJECTIVES Data Analytics Core Modules On completion of the module, students should be able to Business Writing & Presentation analyse and optimise website performance with the use of data On completion of the module, students should be able to apply analytics tools. Students will learn to address methods for business writing and presentation skills in a variety of business managing and analysing large datasets in specific areas such as contexts. consumer behaviour and marketing campaign. Students will be Customer Relationship Management able to develop basic data literacy and analytical mindsets that On completion of the module, students should be able to will assist in making recommendations for improvement to recognise customer behaviour to build positive customer effectively reach specific segmented target markets. experience, utilise indicative trends and patterns in Customer Digital Media Relationship Management (CRM) system to support business On completion of the module, students should be able to obtain decision. basic photography skills, create basic design, edit image and Elementary Business Analytics & Cyber-security texture, composite publication layout to create effective On completion of the module, students should be able to branding and advertising campaigns, using media processing analyse multiple sources of data to improve organisation's techniques. processes and achieve strategic objectives through data-driven Industry Attachment decision-making concepts and theories. Students will also gain Students are provided with the opportunity to work in a retail awareness on the importance of data confidentiality and data establishment for 3 months. security. Electives (Course Specific) Retail Management Retail Supply Chain On completion of the module, students should have knowledge On completion of the module, students should be able to assist to support retail sales, understand good customer service, in the planning of delivery schedule, coordinate delivery of implement environmental sustainable retail practices on the inventory, and implement sustainable supply chain activities. shop floor, assist in manpower planning, provide effective staff Electives (Inter-disciplinary) coaching, supervise on movement of merchandise, monitor Entrepreneurship Essentials sales of product range, produce and analyse sales data. On completion of the module, students should be able to source Retail Merchandising new information from multiple sources, brainstorm ideas to find On completion of the module, students should have a good novel approaches to draft out a business plan through overview of the principles of retail merchandising. Students identifying business opportunities and applying marketing mix should be able to determine target market, maintain inventory strategies with sound financial analysis. and supplier databases, assist in obtaining quotations, following Principles of International Commerce up with suppliers, compute various pricing and coordinate the On completion of the module, students should be able to apply display of goods. the basic knowledge of importing goods from overseas with Retail Promotion and Digital Marketing consideration of local requirements. On completion of the module, students should be able to Cabin Services conduct market research, collate customer buying information, On completion of the module, students should be able to identify market entry strategies, integrate different digital provide in-flight service, perform up-sell and cross sell of in- marketing channels into the overall marketing mix to flight products and improve service procedures so as to ensure implement e-commerce activities, monitor sales, promotions a safe and pleasant experience for passengers. and coordinate for order processing. 113
Digital Storytelling On completion of the module, students should be able to create various Electronic Direct Mailers (EDMs) to sell a product or service with an associated story tagline. Cross Cultural Intelligence at the Workplace On completion of the module, students should be able to apply and adapt cross cultural knowledge at workplace. Talent Management in a Digital Age On completion of the module, students should be able to provide support in an organisation’s performance review cycle. Electives (General) As reflected on pages 300-301. Life Skills Modules As reflected on page 304. 114
SCHOOL OF BUSINESS & SERVICES HIGHER NITEC IN SERVICE MANAGEMENT COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Use business solution tools to organise data for building CORE MODULES 4 Business Writing & Presentation 5 profiles and service plans to improve customer experience. Customer Relationship Management 5 • Consolidate data and identify trends to anticipate customer Digital Commerce & Marketing 4 Elementary Business Analytics & Cyber-security 6 need and service improvement. Principles of Service Management 5 • Conduct mystery shopping and onsite observation for Event Operation & Management 6 Integrated Customer Service Support 5 internal audit of service quality and enhancement. Service Innovation & Design 5 • Maintain accurate, detailed and updated database for the Customer Insight for Service 8 Industry Attachment customers. • Perform administrative tasks (billing, logging and report generation). • Provide quality customer service in handling enquiry and resolving multifaceted customer matters through omni- channels. JOB OPPORTUNITIES ELECTIVES (COURSE SPECIFIC) 3 Digital Storytelling 3 Higher Nitec in Service Management graduates are equipped Fundamentals of Customer Relationship 3 with service mindset to deliver a memorable experience to Management 3 customers including the usage of digital business solutions to Introduction to Infocomm Service Support 3 engage and delight customers with diverse needs and Engaging Customers in the Digital Age expectations. Graduates are employed as customer support Principles of International Commerce personnel in info-communication, hospitality, banking and finance, healthcare, transport, IT, retail and other corporate ELECTIVES (INTER-DISCIPLINARY) 3 businesses. Some of the job titles held by graduates include Corporate Image and Etiquette 3 Customer Experience Associate, Service Experience Associate, Cabin Services 3 Client Experience Agent and Customer Care Associate. Digital Marketing 3 Entrepreneurship Essentials CERTIFICATION Credits required for certification: ELECTIVES (GENERAL) Refer to pages 300-301 Core Modules : 53 Life Skills Modules : 9 LIFE SKILLS MODULES Elective Modules : 6 Refer to page 304 Note: The offer of electives is subject to the training schedule of respective Total : 68 ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 115
MODULE OBJECTIVES Customer Insight for Service Core Modules On completion of the module, students should be able to Business Writing & Presentation understand consumer behaviour and utilise applications for On completion of the module, students should be able to apply consumer analytics to enhance customer satisfaction. business writing and presentation skills in a variety of business Industry Attachment contexts. On completion of the module, students should be able to apply Customer Relationship Management the skills and knowledge acquired to take on a range of job On completion of the module, students should be able to scope at the organisation. recognise customer behaviour to build positive customer Electives (Course Specific) experience, utilise indicative trends and patterns in Customer Digital Storytelling Relationship Management (CRM) system to support business On completion of the module, students should be able to create decision. various Electronic Direct Mailers (EDMs) to sell a product or Digital Commerce & Marketing service with an associated story tagline. On completion of the module, students should be able to Fundamentals of Customer Relationship Management perform market research and plan, execute and evaluate a On completion of this module, students should be able to digital marketing strategy. appreciate and carry out CRM effectively in a company’s Elementary Business Analytics & Cyber-security operation. On completion of the module, students should be able to Introduction to Infocomm Service Support analyse multiple sources of data to improve organisation's On completion of the module, students should be able to processes and achieve strategic objectives through data-driven describe the roles and responsibilities of an info-communication decision-making concepts and theories. Students will also gain service support staff, describe the technical and soft skills awareness on the importance of data confidentiality and data required of an info-communication service support staff, answer security. customer enquiries pertaining to Infocomm Technology (ICT) Principles of Service Management matters over voice, written or social media platforms and On completion of the module, students should be able to apply identify customer service breakdown due to ICT matters. techniques to enhance their professionalism as service Engaging Customers in the Digital Age employees, better understand customers and strategies to On completion of the module, students should be able to handle enhance customer experience and service quality. customers’ needs effectively for a company’s operation through Event Operation & Management a Customer Relationship Management (CRM) system. On completion of the module, students should be able to Principles of International Commerce understand the concepts of event planning and operations, and On completion of the module, students should be able to apply apply these concepts to event organisation at the workplace. the basic knowledge of importing goods from overseas with Integrated Customer Service Support considerations of local requirements. On completion of the module, students should be able to Electives (Inter-disciplinary) manage multi-channel applications to handle customer care Corporate Image and Etiquette and support. On completion of the module, students should be able to Service Innovation & Design maintain personal hygiene and grooming, and apply etiquette On completion of the module, students should be able to in a business setting. identify need and uncover opportunity, create ideas and propose outcome to improve the efficiency of customer care and services. 116
SCHOOL OF BUSINESS & SERVICES Cabin Services On completion of the module, students should be able to provide in-flight service, perform up-sell and cross sell of in- flight products and improve service procedures so as to ensure a safe and pleasant experience for passengers. Digital Marketing On completion of the module, students should be able to have a sense of marketing on the digital space and transverse the digital arena to bring products and/or ideas into the digital space using commercially available digital advertising tools. Entrepreneurship Essentials On completion of the module, students should be able to source new information from multiple sources, brainstorm ideas to find novel approaches to draft out a business plan through identifying business opportunities and applying marketing mix strategies with sound financial analysis. Electives (General) As reflected on pages 300-301. Life Skills Modules As reflected on page 304. 117
HIGHER NITEC IN SPORT MANAGEMENT (2 YEARS) COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Organise sports events. CORE MODULES 3 • Carry out community recreation and activity programmes. Community & Recreation Programme 3 • Perform fitness testing and program design. Development 3 • Assist the coach. Group Fitness Exercise 3 • Implement sport safety prevention and management. Sports & Exercise Science 3 • Conduct group exercise class. Basic Anatomy & Physiology 3 • Provide quality customer service to participants and clients of Fitness & Leisure Club Operations 3 Sports Event Management gyms, country clubs and other fitness and sports clubs and Health & Fitness Appraisal associations. • Carry out routine finance and general administration matters CLUSTER MODULES for management of sports activities. Digitalisation in Business Digital Commerce & Marketing JOB OPPORTUNITIES 3 3 Higher Nitec in Sport Management graduates are equipped with SPECIALISATION MODULES 3 practical skills and sport and recreation industry knowledge. Sports Nutrition 3 There are career opportunities in sport events management, Fitness Testing & Programme Design 3 coaching, recreation and outdoor activities etc. There are job Sports Safety 3 opportunities as Activity Coordinators, Assistant Coach, Events Sports Coaching 8 Associate/Coordinator, Outdoor Education Specialist, Facilities Industry Attachment Assistant/Coordinator, Program Assistant, RC Manager, Recreation Officer, Sport Executive, Sport Retail Executive etc. CROSS DISCIPLINARY CORE MODULES Design Thinking for Business Services CERTIFICATION Robotic Process Automation for Business 3 3 Credits required for certification: ELECTIVES Core Modules : 21 Sports Massage Therapy 2 Cluster Modules : 6 Outdoor Recreation 2 Specialisation Modules : Country Club Management 2 Life Skills Modules : 20 Cross Disciplinary Core Modules : 9 LIFE SKILLS MODULES Electives : 6 Refer to page 304 6 Total : Note: The offer of electives is subject to the training schedule of respective 68 ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 118
SCHOOL OF BUSINESS & SERVICES MODULE OBJECTIVES Cluster Modules Core Modules Digitalisation in Business Community & Recreation Programme Development On completion of the module, students will be able to use digital On completion of the module, students will be able to design, technologies to transform the way businesses bring together develop and offer a range of activities and programmes in areas customers, data and processes. Students should be able to such as community recreation, health, wellness and education analyse multiple sources of data to improve organisation's to suit a variety of participant types and needs. processes and achieve strategic objectives through data-driven Group Fitness Exercise decision-making concepts. Students should understand how On completion of the module, students should be able to companies utilize indicative trends and patterns in Customer design, choreograph and teach a group exercise class. Relationship Management (CRM) systems, so as to better Sports & Exercise Science understand customer behaviour and anticipate customer On completion of the module, students should be able to apply needs/wants to support business decisions. the knowledge of exercise physiology, biomechanics and Digital Commerce & Marketing psychology through a scientific approach to sports, exercise and On completion of this module, students should be able to physical activity. perform market research and plan, execute and evaluate a Basic Anatomy & Physiology digital marketing strategy. Students should be able to use digital On completion of the module, students will be able to apply marketing models, frameworks, and analytics tools to strategize fundamental knowledge of the organisation, structures, and measure success for customer experience engagement and functions and interrelation of the human body systems, enhancement, and ultimately boost business performance. including the skeletal, muscular, respiratory and circulatory Specialisation Modules systems, in maintaining homeostasis. Sports Nutrition Fitness & Leisure Club Operations On completion of the module, students will be able to apply On completion of the module, students should be able to handle knowledge of the effects of nutritional intake on sports and routine activities and facilities operations and deliver exercise performance. In addition, students will be able to membership and customer service experience in fitness and design and develop a personal nutrition and hydration plan leisure clubs. based on nutritional and dietary needs or recommendations for Sports Event Management athlete. On completion of the module, students will be able to identify Fitness Testing & Programme Design stakeholders' event objectives, conceptualise and plan and On completion of the module, students should have an execute a sports event. Students will acquire necessary skills to understanding of the core fitness instructor qualities, be able to manage sports event operations, prepare budgets and assist in a health and fitness screening, design a fitness timelines. In addition, students will be able to conduct risk programme for participants, plan appropriate training management and implement safe event measures based on the programmes for specific needs, help participants increase their SGSafe Event Standard and perform necessary sports event fitness levels and responses to exercise in order to give the evaluation. participant a unique program to achieve their goals. Health & Fitness Appraisal Sports Safety On completion of the module, students should be able to On completion of the module, students will have an overview of perform basic pre-participation health screening and fitness injury prevention in sports. Students will attain proficiency in assessments. administering first aid, CPR and the use of AED. In addition, students will learn the Workplace Safety and Health (WSH) requirements and prevailing safe management measures to ensure the safety, health and wellness of participants/customers in sports, fitness or exercise settings. 119
Sports Coaching On completion of the module, students should be able to perform routine coaching sessions by planning, conducting and reviewing practices. Industry Attachment On completion of the module, students should be able to apply the skills and knowledge acquired to take on a range of job scopes at the company. Cross Disciplinary Core Modules Design Thinking for Business Services On completion of the module, students should be able to develop innovative solutions in a business environment via transdisciplinary thinking approach that meets stakeholders’ needs. Robotic Process Automation for Business On completion of the module, students should be able to appreciate the applications of Robotic Process Automation (RPA) and be equipped with RPA skills to automate repetitive business processes and operations. Electives Sports Massage Therapy On completion of the module, students should be able to provide general sports massage treatments for athletes and clients. Outdoor Recreation On completion of the module, students should be able to plan an enjoyable outdoor activity session. Country Club Management On completion of the module, students should be able to assist in club operations, including, membership, food and beverage, golf, sports and recreation, social and entertainment, and other administrative and supporting functions. Life Skills Modules As reflected on page 304. 120
SCHOOL OF BUSINESS & SERVICES HIGHER NITEC IN ACCOUNTING (3 YEARS) COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Handle receivables/payables. FOUNDATION MODULES 3 • Maintain inventory records. Basics of Data Analytics 3 • Maintain Property, Plant & Equipment (PPE) / Capital Social Media Marketing 3 Principles of Business 3 Expenditure (CE) register. Business Communication 3 • Prepare financial accounting reporting activities. Service Excellence 3 • Prepare corporate accounting reporting activities. Innovation & Entrepreneurship 3 • Prepare cost statement. CORE MODULES 3 Principles of Financial Accounting I 3 JOB OPPORTUNITIES Principles of Financial Accounting II 3 Business Ethics 3 Higher Nitec in Accounting graduates are employed by Fundamentals of Business Operations 3 government agencies, statutory boards and private sector Digitalisation in Business 3 companies. Some job titles held are Accounts Assistant, Business Finance 3 Accounts Associate and Finance Assistant. Graduates can Personal Taxation 3 advance in their careers once relevant experience and higher- SPECIALISATION MODULES 3 level accounting skills are acquired. Positions include Accounts Costing Basics 3 Executive and Senior Accounts Executive. Intermediate Financial Accounting I 3 Intermediate Financial Accounting II 3 CERTIFICATION Company Taxation & Goods & Services Tax 4 Advanced Financial Accounting 8 Credits required for certification: Accounting Software Application 3 Industry Attachment 1 3 Foundation Modules : 18 Industry Attachment 2 2 Core Modules : 21 CROSS DISCIPLINARY CORE MODULES 2 Specialisation Modules : 30 Design Thinking for Business Services 2 Life Skills Modules : 10 Robotic Process Automation for Business 2 Cross Disciplinary Core Modules : ELECTIVES Electives : 9 Customer Experience Design 8 Effective Business Networking Total : Financial Accounting ERP Application 96 Infographics for Presentation & Marketing 121
Module Title Credits Core Modules Principles of Financial Accounting I LIFE SKILLS MODULES On completion of the module, students should be able to apply Refer to page 304 the knowledge of accounting theories and relate to business scenarios, and record business transactions. Note: The offer of electives is subject to the training schedule of respective Principles of Financial Accounting II ITE Colleges. Students are advised to check with their Class Advisors on the On completion of the module, students should be able to availability of the elective modules they intend to pursue. determine the value of stock, prepare Trial Balance, Bank Reconciliation, Statement of Comprehensive Income and MODULE OBJECTIVES Statement of Financial Position. Business Ethics Foundation Modules On completion of the module, students should be able to adopt the fundamental ethics and standards of behaviour expected of Basics of Data Analytics an accounting professional. On completion of the module, students should be able to adopt Fundamentals of Business Operations spreadsheet and analytics software to visualise and analyse data On completion of this module, students should be able to and generate formatted reports to facilitate informed business support business operations by recording business transactions, decision. prepare ledgers and final accounts, compute employee payroll and prepare telegraphic transfers and documents to support Social Media Marketing international trade. On completion of the module, students should be able to Digitalisation in Business develop social media content and apply online media tools to On completion of the module, students will be able to use digital execute the organisation’s social media marketing strategies technologies to transform the way businesses bring together customers, data and processes. Students should be able to Principles of Business analyse multiple sources of data to improve organisation's On completion of the module, students should be able to processes and achieve strategic objectives through data-driven understand basic business concepts and relate the impact of decision-making concepts. Students should understand how political, economic, social and technological factors on business companies utilize indicative trends and patterns in Customer activities. Relationship Management (CRM) systems, so as to better understand customer behaviour and anticipate customer Business Communication needs/wants to support business decisions. On completion of the module, students should be able to apply Business Finance essential communication skills to prepare business documents On completion of the module, students should be able to and presentations. prepare Cash Budget, Cash Flow Statement and Capital Expenditure and Operating Expenditure List for a business and Service Excellence propose business finance options in a business. On completion of the module, students should be able to Personal Taxation understand the principles of service delivery, identify and On completion of the module, students should be able to gain respond to customers’ needs, create and deliver value to build an overview of the Singapore income tax system and its tax positive customer experience and increase organisational administration and be able to prepare computations of tax profitability. liability for resident individuals. This module covers employment income and other sources of income, types of deductions and Innovation & Entrepreneurship personal reliefs. On completion of the module, students should be able to explore opportunities for value-creation with an innovative mind-set. Students should gain an overview of innovative strategies and be able to integrate Design Thinking and entrepreneurship concepts for a business venture. 122
SCHOOL OF BUSINESS & SERVICES Specialisation Modules Cross Disciplinary Core Modules Costing Basics Design Thinking for Business Services On completion of the module, students should be able to apply On completion of the module, students should be able to basic costing concepts to ascertain costs associated with the develop innovative solutions in a business environment via production of goods. transdisciplinary thinking approach that meets stakeholders’ Intermediate Financial Accounting I needs. On completion of the module, students should be able to Robotic Process Automation for Business maintain the fixed asset register, adjust entries to account On completion of the module, students should be able to receivables and prepare control accounts. appreciate the applications of Robotic Process Automation Intermediate Financial Accounting II (RPA) and be equipped with RPA skills to automate repetitive On completion of the module, students should be able to correct business processes and operations. errors, prepare balance day adjustments and adjusted final Electives accounts. Customer Experience Design Company Taxation & Goods & Services Tax On completion of the module, students should be able to On completion of the module, students should be able to appreciate and understand how customers think, behave, share prepare tax computations of tax liability for resident companies and consume products/services from a customer journey in Singapore and Goods and Services Tax (GST) returns for perspective. This in turn will help students better understand businesses. This module covers taxability of income, types of how they can design better customer experiences to increase deductions and tax allowances available to reduce the customer loyalty and generate more revenue. chargeable income of a company. Effective Business Networking Advanced Financial Accounting On completion of the module, students should be able to On completion of the module, students should be able to to manage their professional image and build effective prepare financial statements for partnership, cash budget and relationships with others. financial statements for limited companies. Financial Accounting ERP Application Accounting Software Application On completion of the module, students should be able to On completion of the module, students should be able to an interpret business transactions, analyse and review financial overview of traditional and cloud accounting software. Students accounting records and prepare financial statements within a should be able to navigate accounting functions within the computerised Enterprise Resource Planning system. software by integrating their accounting knowledge with the Infographics for Presentation & Marketing use of the accounting software. On completion of the module, students should be able to Industry Attachment 1 communicate their presentation information more effectively On completion of the 3-months internship module, students through colours, visuals and infographics. should be able to apply the skills and knowledge acquired to Life Skills Modules take on a range of job scopes at the company. As reflected on page 304. Industry Attachment 2 On completion of the 6-months internship module, students should be able to apply the skills and knowledge acquired to take on a range of job scopes at the company. 123
HIGHER NITEC IN SPORT MANAGEMENT (3 YEARS) COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Organise sports events. FOUNDATION MODULES 3 • Carry out community recreation and activity programmes. Basics of Data Analytics 3 • Perform fitness testing and program design. Social Media Marketing 3 • Assist the coach. Principles of Business 3 • Implement sport safety prevention and management. Business Communication 3 • Conduct group exercise class. Service Excellence 3 • Provide quality customer service to participants and clients of Innovation & Entrepreneurship 3 CORE MODULES 3 gyms, country clubs and other fitness and sports clubs and Fitness & Leisure Club Operations 3 associations. Sports Event Management 3 • Carry out routine finance and general administration matters Health & Fitness Appraisal 3 for management of sports activities. Community & Recreation Programme 3 Development 3 JOB OPPORTUNITIES Group Fitness Exercise 4 Sports & Exercise Science 3 Higher Nitec in Sport Management graduates are equipped with Basic Anatomy & Physiology 3 practical skills and sport and recreation industry knowledge. Industry Attachment 1 3 There are career opportunities in sport events management, CLUSTER MODULES 3 coaching, recreation and outdoor activities etc. There are job Digitalisation in Business 3 opportunities as Activity Coordinators, Assistant Coach, Events Digital Commerce & Marketing 3 Associate/Coordinator, Outdoor Education Specialist, Facilities SPECIALISATION MODULES 8 Assistant/Coordinator, Program Assistant, RC Manager, Sports Nutrition 3 Recreation Officer, Sport Executive, Sport Retail Executive etc. Fitness Testing & Programme Design 3 Sports Safety 3 CERTIFICATION Sports Coaching 3 Industry Attachment 2 3 Credits required for certification: CROSS DISCIPLINARY CORE MODULES Design Thinking for Business Services Foundation Modules : 18 Robotic Process Automaton for Business Core Modules : 25 ELECTIVES Cluster Modules : Sports Massage Therapy Specialisation Modules : 6 Outdoor Recreation Life Skills Modules : 20 Country Club Management Cross Disciplinary Core Modules : 10 Electives : 9 Total : 8 96 124
SCHOOL OF BUSINESS & SERVICES Module Title Credits Core Modules Fitness & Leisure Club Operations LIFE SKILLS MODULES On completion of the module, students should be able to handle Refer to page 304 routine activities and facilities operations and deliver membership and customer service experience in fitness and Note: The offer of electives is subject to the training schedule of respective leisure clubs ITE Colleges. Students are advised to check with their Class Advisors on the Sports Event Management availability of the elective modules they intend to pursue. On completion of the module, students will be able to identify stakeholders' event objectives, conceptualise and plan and MODULE OBJECTIVES execute a sports event. Students will acquire necessary skills to manage sports event operations, prepare budgets and Foundation Modules timelines. In addition, students will be able to conduct risk management and implement safe event measures based on the Basics of Data Analytics SGSafe Event Standard and perform necessary sports event On completion of the module, students should be able to adopt evaluation spreadsheet and analytics software to visualise and analyse data, Health & Fitness Appraisal and generate formatted reports to facilitate informed business On completion of the module, students should be able to decision perform basic pre-participation health screening and fitness assessments Social Media Marketing Community & Recreation Programme Development On completion of the module, students should be able to On completion of this module, students will be able to design, develop social media content and apply online media tools to develop and offer a range of activities and programmes in areas execute the organisation’s social media marketing strategies such as community recreation, health, wellness and education to suit a variety of participant types and needs Principles of Business Group Fitness Exercise On completion of the module, students should be able to On completion of the module, students should be able to understand basic business concepts and relate the impact of design, choreograph and teach a group exercise class political, economic, social, and technological factors on business Sports & Exercise Science activities On completion of the module, students should be able to apply the knowledge of exercise physiology, biomechanics and Business Communication psychology through a scientific approach to sports, exercise and On completion of the module, students should be able to apply physical activity essential communication skills to prepare business documents Basic Anatomy & Physiology and presentations. On completion of the module, students will be able to apply fundamental knowledge of the organisation, structures, Service Excellence functions and interrelation of the human body systems, On completion of the module, students should be able to including the skeletal, muscular, respiratory and circulatory understand the principles of service delivery, identify and systems, in maintaining homeostasis respond to customers’ needs, create and deliver value to build Industry Attachment 1 positive customer experience and increase organisational On completion of the module, students should be able to apply profitability the skills and knowledge acquired to take on a range of job scopes at the company. Innovation & Entrepreneurship On completion of the module, students should be able to explore opportunities for value-creation with an innovative mind-set. Students should gain an overview of innovative strategies and be able to integrate Design Thinking and entrepreneurship concepts for a business venture 125
Cluster Modules Sports Coaching Digitalisation in Business On completion of the module, students should be able to On completion of the module, students will be able to use digital perform routine coaching sessions by planning, conducting and technologies to transform the way businesses bring together reviewing practices customers, data and processes. Students should be able to Industry Attachment 2 analyse multiple sources of data to improve organisation's On completion of the module, students should be able to apply processes and achieve strategic objectives through data-driven the skills and knowledge acquired to take on a range of job decision-making concepts. Students should understand how scopes at the company companies utilize indicative trends and patterns in Customer Cross Disciplinary Core Modules Relationship Management (CRM) systems, so as to better Design Thinking for Business Services understand customer behaviour and anticipate customer On completion of the module, students should be able to needs/wants to support business decisions. develop innovative solutions in a business environment via Digital Commerce & Marketing transdisciplinary thinking approach that meets stakeholders’ On completion of this module, students should be able to needs. perform market research and plan, execute and evaluate a Robotic Process Automation for Business digital marketing strategy. Students should be able to use digital On completion of the module, students should be able to marketing models, frameworks, and analytics tools to strategize appreciate the applications of Robotic Process Automation and measure success for customer experience engagement and (RPA) and be equipped with RPA skills to automate repetitive enhancement, and ultimately boost business performance business processes and operations. Specialisalisation Modules Electives Sports Nutrition Sports Massage Therapy On completion of the module, students will be able to apply On completion of the module, students should be able to knowledge of the effects of nutritional intake on sports and provide general sports massage treatments for athletes and exercise performance. In addition, students will be able to clients. design and develop a personal nutrition and hydration plan Outdoor Recreation based on nutritional and dietary needs or recommendations for On completion of the module, students should be able to plan athlete an enjoyable outdoor activity session. Fitness Testing & Programme Design Country Club Management On completion of the module, students should have an On completion of the module, students should be able to assist understanding of the core fitness instructor qualities, be able to in club operations, including, membership, food and beverage, assist in a health and fitness screening, design a fitness golf, sports and recreation, social and entertainment, and other programme for participants, plan appropriate training administrative and supporting functions. programmes for specific needs, help participants increase their Life Skills Modules fitness levels and responses to exercise in order to give the As reflected on page 304. participant a unique program to achieve their goals Sports Safety On completion of the module, students will have an overview of injury prevention in sports. Students will attain proficiency in administering first aid, CPR and the use of AED. In addition, students will learn the Workplace Safety and Health (WSH) requirements and prevailing safe management measures to ensure the safety, health and wellness of participants/customers in sports, fitness or exercise settings 126
SCHOOL OF BUSINESS & SERVICES NITEC IN BEAUTY & WELLNESS COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Handle salon operations. CORE MODULES 4 • Conduct client consultation. Salon Grooming & Etiquette 4 • Sterilise tools and equipment for treatment. Basic Makeup 4 • Provide customer service. Salon Business & Operation 3 • Provide skincare treatment. Basic Nail Care 4 • Provide makeup service. Basic Facial 4 • Provide nail service. Customer Service & Selling 3 • Provide spa manicure and pedicure treatments. Bridal Makeup 3 • Provide waxing service. Hand & Foot Spa 5 • Provide manual and electrical facial treatments. Nutrition for Wellness 3 • Shape eyebrows. Facial & Waxing Treatments 3 • Promotes products and services. Nail Art & Extension 4 Industry Attachment JOB OPPORTUNITIES Nitec in Beauty & Wellness graduates are employed by beauty ELECTIVES (INTER-DISCIPLINARY) 2 and wellness establishments. Some of the job titles held by Swedish Therapy 2 graduates include Beauty Therapist, Beautician, Manicurist & Foot Reflexology 2 Pedicurist, Beauty Consultant and Make-up Artist. Spa Service 2 Bridal Hairstyling CERTIFICATION Credits required for certification: ELECTIVES (GENERAL) Refer to pages 302-304 Core Modules : 44 LIFE SKILLS MODULES Life Skills Modules : 10 Refer to page 304 Elective Modules : Note: The offer of electives is subject to the training schedule of respective 6 ITE Colleges. Students are advised to check with their Class Advisors on the Total : availability of the elective modules they intend to pursue. 60 127
MODULE OBJECTIVES Nail Art & Extension Core Modules On completion of the module, students should be able to Salon Grooming & Etiquette provide nail art service and nail extension service. On completion of the module, student should be able project a professional image and apply etiquette in the salon. Industry Attachment Basic Makeup Students will undergo a 3-month industry attachment at a On completion of the module, students should be able to beauty salon or wellness establishment to gain hands-on provide day and evening makeup, as well as camouflage training in a range of beauty and wellness services. makeup. Electives (Inter-disciplinary) Salon Business & Operation On completion of the module, students should be able to Swedish Therapy communicate with clients and handle the daily operation of a On completion of the module, students should be able to salon. provide Swedish body treatments using a variety of classical Basic Nail Care massage movements. On completion of the module, students should be able to provide manicure and pedicure services. Foot Reflexology Basic Facial On completion of the module, students should be able to treat On completion of the module, students should be able to reflex points and areas in the feet to improve circulation and provide basic facial treatment and shape eyebrows. induce relaxation. Customer Service & Sellling On completion of the module, students should be able to Spa Service cultivate rapport with customer, manage customer’s needs, On completion of the module, students should be able to provide service recovery, handle feedback, as well as promote provide hydro and thermal spa treatments, as well as body scrub products and services to customer. and wrap treatment. Bridal Makeup On completion of the module, students should be able to Bridal Hairstyling provide western and ethnic bridal makeup. On completion of the module, students should be able to Hand & Foot Spa provide simple bridal hairstyling and hair extension to On completion of the module, students should be able to complement bridal makeup service. provide hand and foot spa service. Electives (General) Nutrition for Wellness As reflected on pages 302-304. On completion of the module, students should be able to Life Skills Modules promote and recommend healthier food choices to client for As reflected on page 304. overall well-being. Facial & Waxing Treatments On completion of the module, students should be able to provide advanced facial treatment, high frequency treatment, and waxing for facial and body hair removal. 128
SCHOOL OF BUSINESS & SERVICES NITEC IN BUSINESS SERVICES COURSE SYNOPSIS COURSE STRUCTURE This course provides students with the skills and knowledge to Module Title Credits provide front line support and service for an organisation’s CORE MODULES 5 clients and customers. Major duties include the following: Business Communication 5 • Respond to customer queries and feedback. Customer Relationship & System 4 • Provide reception services. Business Essentials 4 • Organise and reporting data. Introduction to Data Analytics & Cyber-security 4 • Handle workplace communication. Social Media Marketing 5 • Perform administrative function. Customer Service 5 Event Planning & Administration 4 JOB OPPORTUNITIES Sales Techniques & Engagement 4 Personal Branding & Professional Image 4 Nitec in Business Services graduates are employed by companies Industry Attachment in all sectors of the economy, including government agencies, statutory boards and private companies. Some of the job titles ELECTIVES (COURSE SPECIFIC) 3 held by graduates include Customer Service Associate or Multimedia & Desktop Publishing 3 Representative, Executive Assistant and Telesales Officer. ASEAN Business Practices CERTIFICATION Credits required for certification: ELECTIVES (INTER-DISCIPLINARY) 3 Entrepreneurship Essentials 3 Core Modules : 44 Digital Storytelling Life Skills Modules : 10 Elective Modules : ELECTIVES (GENERAL) 6 Refer to pages 302-304 Total : 60 LIFE SKILLS MODULES Refer to page 304 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 129
MODULE OBJECTIVES Personal Branding & Professional Image Core Modules On completion of the module, students should be able to Business Communication project a positive and personal brand. On completion of the module, students should be able to apply essential communication skills to build professional Industry Attachment relationships, and prepare business documents as well as On completion of the module, students should be able to apply presentations. the skills and knowledge acquired in various business Customer Relationship & System organisations. On completion of the module, students should be able to Electives (Course Specific) understand the concept of Customer Relationship Management (CRM), identify customer needs through data patterns, suggest Multimedia & Desktop Publishing timely products and/or services to build customer loyalty and On completion of the module, students should be able to use increase organisational profitability. the features of common Graphics Authoring Tools and Business Essentials presentation software to produce captivating and creative On completion of the module, students should be able to apply publications, showcasing an integrated display of animations. relevant business concepts in the context of their workplace. Introduction to Data Analytics & Cyber-security ASEAN Business Practices On completion of the module, students should be able to adopt On completion of the module, students should be able to spreadsheet and analytics software to visualise and analyse data, support and contribute to their organisation’s expansion in and generate formatted reports to facilitate informed business ASEAN countries. Students should be able to support decision. Students will also gain awareness on the importance of organisational readiness in expansion through the preparation data confidentiality and data security. of required information for business operations in host country Social Media Marketing such as business culture and practices and business operating On completion of the module, students should be able to apply requirements, for business operations in host country. online media tools to execute the organisation’s social media Electives (Inter-disciplinary) marketing strategies. Customer Service Entrepreneurship Essentials On completion of the module, students should be able to On completion of the module, students should be able to source identify and respond to customer and stakeholders needs, new information from multiple sources, brainstorm ideas to find create and deliver value for targeted customers and the novel approaches to draft out a business plan through organisation. identifying business opportunities and applying marketing mix Event Planning & Administration strategies with sound financial analysis. On completion of the module, students should be able to plan an office event and handle event administration. Digital Storytelling Sales Techniques & Engagement On completion of the module, students should be able to create On completion of the module, students should be able to apply various Electronic Direct Mailers (EDMs) to sell a product or sales techniques to sell to client needs and develop strong sales service with an associated story tagline. relationships. Electives (General) As reflected on pages 302-304. Life Skills Modules As reflected on page 304. 130
SCHOOL OF BUSINESS & SERVICES NITEC IN FLORISTRY COURSE SYNOPSIS COURSE STRUCTURE An Assistant Florist is one who designs and constructs floral Module Title Credits arrangement, packs gift hamper for sale, prepares for and CORE MODULES 5 arranges floral decoration for event and assists in company’s Business Communication 5 online business. Customer Relationship & System 4 The work that an Assistant Florist performs includes the Business Essentials 4 following: Introduction to Data Analytics & Cyber-security 4 • Prepare floristry shop for business Social Media Marketing 6 • Condition flowers and foliage Hand-tied Bouquet 6 • Arrange flowers Floral & Gift Arrangement 7 • Pack gift hamper Floral Decoration for Event 6 • Sell merchandise Floristry Shop Operation 4 • Set up floral decoration at event venue Industry Attachment • Maintain stock • Arrange table garden ELECTIVES (COURSE SPECIFIC) 3 • Maintain and update online content Creative Flower Arrangement 3 • Promote merchandise through social media platforms Advanced Floristry Techniques JOB OPPORTUNITIES ELECTIVES (INTER-DISCIPLINARY) Entrepreneurship Essentials Nitec in Floristry graduates are employed by floristry retail Digital Storytelling 3 outlets. They can also be employed by wholesale florist 3 establishments as well as interior-scape and event organizing companies that provide floral decorations. Some of the job titles ELECTIVES (GENERAL) held by graduates include Assistant Florist and Floral Assistant. Refer to pages 302-304 CERTIFICATION LIFE SKILLS MODULES Refer to page 304 Credits required for certification: Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the Core Modules : 51 availability of the elective modules they intend to pursue. Life Skills Modules : 10 Elective Modules : 6 Total : 67 131
MODULE OBJECTIVES Floristry Shop Operation Core Modules On completion of the module, students should be able to handle Business Communication a range of core retail operations in a floristry shop such as On completion of the module, students should be able to apply receiving, pricing, replenishing, cashiering and maintaining essential communication skills to build professional online content. relationships, and prepare business documents as well as Industry Attachment presentations. Students will go on a 3-month industry attachment at a floral Customer Relationship & System outlet or event company that provides floral decorations to gain On completion of the module, students should be able to hands-on practical training in a real work environment. understand the concept of Customer Relationship Management Electives (Course Specific) (CRM), identify customer needs through data patterns, suggest Creative Flower Arrangement timely products and/or services to build customer loyalty and On completion of the module, students will be equipped with increase organisational profitability. skills and knowledge to design and create flower arrangements Business Essentials and topiaries, and perform leaf manipulation. On completion of the module, students should be able to apply Advanced Floristry Techniques relevant business concepts in the context of their workplace. On completion of the module, students will be equipped with Introduction to Data Analytics & Cyber-security skills and knowledge to design and create table arrangements, On completion of the module, students should be able to adopt hand-tied bouquets, flowers to wear and carry and room spreadsheet and analytics software to visualise and analyse data, decorations with floral structures. and generate formatted reports to facilitate informed business Electives (Inter-disciplinary) decision. Students will also gain awareness on the importance of Entrepreneurship Essentials data confidentiality and data security. On completion of the module, students should be able to source Social Media Marketing new information from multiple sources, brainstorm ideas to find On completion of the module, students should be able to apply novel approaches to draft out a business plan through online media tools to execute the organisation’s social media identifying business opportunities and applying marketing mix marketing strategies. strategies with sound financial analysis. Hand-tied Bouquet Digital Storytelling On completion of the module, students should be able to On completion of the module, students should be able to create prepare flowers for conditioning, condition and dye fresh cut various Electronic Direct Mailers (EDMs) to sell a product or flowers, store them in controlled condition, and prepare hand- service with an associated story tagline. tied bouquet. Electives (General) Floral & Gift Arrangement As reflected on pages 302-304. On completion of the module, students should be able to Life Skills Modules arrange flowers for table decoration, prepare plant arrangement As reflected on page 304. and prepare gift hamper. Floral Decoration for Event On completion of the module, students should be able to plan, prepare and arrange floral decoration for events such as wedding, store opening and funeral. 132
SCHOOL OF BUSINESS & SERVICES NITEC IN HAIR FASHION & DESIGN COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to: Module Title Credits • Handle salon operations. CORE MODULES 4 • Provide shampoo and head massage. Salon Grooming & Etiquette 4 • Provide hairstyling. Salon Business & Operation 5 • Provide haircuts. Shampoo and Head Massage 4 • Provide hair perming and hair rebonding services. Basic Hairstyling 5 • Provide haircolouring services. Basic Hair Colouring 5 • Provide hair and scalp treatments. Basic Haircutting 4 • Provide customer service. Customer Service & Selling 6 • Provide client consultation. Advanced Hair Colouring 4 Advanced Haircutting 5 JOB OPPORTUNITIES Hair Perming 5 Hair and Scalp Care 4 Nitec in Hair Fashion & Design graduates are employed by hair Industry Attachment salons and hair spas in the hairdressing industry. Some of the job titles held by graduates include Junior Hairdresser, Junior Hair ELECTIVES (COURSE SPECIFIC) Stylist and Hair Colourist. Hair Upstyles Basics of Barbering CERTIFICATION 3 3 Credits required for certification: ELECTIVES (GENERAL) Refer to pages 302-304 Core Modules : 55 Life Skills Modules : 10 LIFE SKILLS MODULES Elective Modules : Refer to page 304 6 Note: The offer of electives is subject to the training schedule of respective Total : ITE Colleges. Students are advised to check with their Class Advisors on the 71 availability of the elective modules they intend to pursue. 133
MODULE OBJECTIVES Hair & Scalp Care Core Modules On completion of the module, students should be able to Salon Grooming & Etiquette analyse and treat hair and scalp problems, and recommend On completion of the module, students should be able to follow-up actions. project a professional image and apply etiquette in the salon. Shampoo Business & Operations Industry Attachment On completion of the module, students should be able to Students are provided with the opportunity to undergo a 3- communicate with clients and handle the daily operation of a month industry attachment at a hairdressing salon to gain salon. hands-on practical training in a range of hair services. Shampoo & Head Massage On completion of the module, students should be able to Electives (Course Specific) perform shampooing at basin, seated shampoo, massage scalp, neck and shoulder, and blow dry hair. Hair Upstyles Basic Hairstyling On completion of the module, students should be able to On completion of the module, students should be able to style perform upstyles, use hair extensions and attach wig pieces. various length of hair with styling tools, equipment, styling and finishing products. Basics of Barbering Basic Hair Colouring On completion of the module, students should be able to On completion of the module, students should be able to colour perform men’ clipper haircut and combination haircut as well as virgin hair, grey hair and regrowth hair. hair carving. Basic Haircutting On completion of the module, students should be able to Electives (General) perform blunt and layered haircuts. As reflected on pages 302-304. Customer Service & Selling On completion of the module, students should be able to Life Skills Modules cultivate rapport with customer, manage customer’s needs, As reflected on page 304. provide service recovery, handle feedback, as well as promote products and services to customer. Advanced Hair Colouring On completion of the module, students should be able to perform highlighting and lowlighting, bleach and tone hair, and basic hair colour correction. Advanced Haircutting On completion of the module, students should be able to perform a graduated haircut and combination haircut. Hair Perming On completion of the module, students should be able to perform hair perming and hair straightening. 134
SCHOOL OF BUSINESS & SERVICES NITEC IN LOGISTICS SERVICES COURSE SYNOPSIS COURSE STRUCTURE This programme provides students with the skills and Module Title Credits knowledge to perform essential warehouse logistics tasks and CORE MODULES 5 other duties such as transport operations, production Business Communication 5 operations, system and administrative support. Graduates will Customer Relationship & System 4 be able to contribute to the service level and profitable growth Introduction to Data Analytics & Cyber-security 4 of the specific logistics sub-sector they are engaged in. Major Social Media Marketing 6 duties include the following: Logistics Operations 5 • Provide logistics operations support Event Logistics 5 • Provide warehousing services support Warehousing Services 4 • Provide air, land and sea freight logistic support Material Moving Equipment 5 • Provide quality customer service Air, Land and Sea Logistics 8 • Produce office documents using common software packages Industry Attachment • Handle office procedures • Handle oral and written communication in a business / ELECTIVES (INTER-DISCIPLINARY) Entrepreneurship Essentials workplace environment Multimedia & Desktop Publishing Digital Storytelling JOB OPPORTUNITIES 3 3 Nitec in Logistics Services graduates have broad-based training 3 and can therefore gain employment opportunities at entry-level positions in the Supply Chain and Logistics industry. Some of the ELECTIVES (GENERAL) job titles that graduates could hold are Logistics Assistant, Cargo Refer to pages 302-304 Operations Assistant, Shipping Assistant, Documentation Assistant, Warehouse Assistant, Goods Handler, Material LIFE SKILLS MODULES Handler, Load Controller, Inventory Control Assistant, Refer to page 304 Procurement Assistant, Purchasing Assistant, and Supply Chain Note: The offer of electives is subject to the training schedule of respective Assistant. ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. CERTIFICATION Credits required for certification: Core Modules : 51 Life Skills Modules : 9 Elective Modules : 6 Total : 66 135
MODULE OBJECTIVES Material Moving Equipment Core Modules On completion of the module, students should be able to Business Communication explain functional features and capability of a forklift truck. They On completion of the module, students should be able to apply should be able to perform checks on reach trucks and forklifts. essential communication skills to build professional They would also be able to safely operate the forklift truck in a relationships, and prepare business documents as well as work environment. The course also prepares the trainees for the presentations. Singapore Workforce Skills Qualification (WSQ) assessment in Customer Relationship & System the Operate Forklift competency unit. Upon passing this On completion of the module, students should be able to assessment, the graduates will be able to legally operate a understand the concept of Customer Relationship Management forklift truck. (CRM), identify customer needs through data patterns, suggest timely products and/or services to build customer loyalty and Air, Land and Sea Logistics increase organisational profitability. On completion of the module, students should be able to Introduction to Data Analytics & Cyber-security prepare necessary documentation, handle customs declarations On completion of the module, students should be able to adopt and TradeNet operations, liaise and follow-up with internal spreadsheet and analytics software to visualise and analyse data, office, agents and clients. and generate formatted reports to facilitate informed business decision. Students will also gain awareness on the importance of Industry Attachment data confidentiality and data security. Students will be placed on a 6-month industry attachment; they Social Media Marketing will have the opportunity to apply concepts and skills acquired On completion of the module, students should be able to apply during institutional training in real work environment, gain online media tools to execute the organisation’s social media hands-on practical training pertaining to the Supply Chain and marketing strategies. Logistics Industry. Logistics Operations Electives (Inter-disciplinary) On completion of the module, students should be able to provide support in the movement of goods from supplier to Entrepreneurship Essentials customer. On completion of the module, students should be able to source Event Logistics new information from multiple sources, brainstorm ideas to find On completion of the module, students should be able to load novel approaches to draft out a business plan through and move items, set-up and tear down, coordinate materials, identifying business opportunities and applying marketing mix resources and equipment, store and retrieve items. strategies with sound financial analysis. Warehousing Services On completion of the module, students should be able to pull, Multimedia & Desktop Publishing pack and ship orders, load and unload freight as well as provide On completion of the module, students should be able to use direct customer service. the features of common Graphic Authoring Tools and presentation software to produce captivating and creative publications, showcasing an integrated display of animation. Digital Storytelling On completion of the module, students should be able to create various Electronic Direct Mailers (EDMs) to sell a product or service with an associated story tagline. Electives (General) As reflected on pages 302-304. Life Skills Modules As reflected on page 304. 136
SCHOOL OF BUSINESS & SERVICES NITEC IN RETAIL SERVICES COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to: Module Title Credits • Promote products and services. CORE MODULES 5 • Perform suggestive and cross selling. Business Communication 4 • Interact with customers face-to-face. Business Essentials 4 • Provide customer service. Introduction to Data Analytics & Cyber-security 4 • Handle merchandise. Social Media Marketing 8 • Manage stock inventory. Retail & Online Selling 6 • Arrange display of merchandise. Retail Operations 5 • Perform cashiering. Retail Promotion & e-Marketing 4 Visual Merchandising 8 JOB OPPORTUNITIES Industry Attachment Nitec in Retail Services graduates are employed by departmental ELECTIVES (INTER-DISCIPLINARY) 3 stores or companies in the retail business selling products and Cosmetics Retailing 3 services direct to customers. Some of the job titles held by Entrepreneurship Essentials 3 graduates include Retail Sales Associate, Retail Assistant, Hair Upstyles 3 Cashier, Customer Service Associate and Sales Executive. Digital Storytelling CERTIFICATION Credits required for certification: ELECTIVES (GENERAL) Refer to pages 302-304 Core Modules : 48 LIFE SKILLS MODULES Life Skills Modules : 9 Refer to page 304 Elective Modules : 6 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the Total : 63 availability of the elective modules they intend to pursue. 137
MODULE OBJECTIVES Industry Attachment Core Modules Students will go on a 6-month industry attachment at a retail Business Communication outlet to gain hands-on practical training in a real work On completion of the module, students should be able to apply environment. essential communication skills to build professional Electives (Inter-disciplinary) relationships, and prepare business documents as well as presentations. Cosmetics Retailing Business Essentials On completion of the module, students will be equipped with On completion of the module, students should be able to apply skills to maintain good personal grooming, conduct a relevant business concepts in the context of their workplace. comprehensive skin analysis, demonstrate usage of cosmetic Introduction to Data Analytics & Cyber-security products and related services as well as display merchandise to On completion of the module, students should be able to adopt enhance a cosmetic counter’s image, service and merchandise spreadsheet and analytics software to visualise and analyse data, to its customers. and generate formatted reports to facilitate informed business decision. Students will also gain awareness on the importance of Entrepreneurship Essentials data confidentiality and data security. On completion of the module, students should be able to source Social Media Marketing new information from multiple sources, brainstorm ideas to find On completion of the module, students should be able to apply novel approaches to draft out a business plan through online media tools to execute the organisation’s social media identifying business opportunities and applying marketing mix marketing strategies. strategies with sound financial analysis. Retail & Online Selling On completion of the module, students should be able to Hair Upstyles perform sales duties by identifying the needs of the customers On completion of the module, students are trained to perform and applying selling techniques when handling the sales upstyles, use clip-on hair extensions and attach wig pieces. process. In addition, students are expected to be more aware of how technology is transforming the retail selling function. Digital Storytelling Retail Operations On completion of the module, students should be able to create On completion of the module, students should be able to handle various Electronic Direct Mailers (EDMs) to sell a product or a range of core retail operations such as receiving, pricing, service with an associated story tagline. replenishing stock and cashiering. Electives (General) Retail Promotion & e-Marketing As reflected on pages 302-304. On completion of the module, students should be able to Life Skills Modules engage in the promotion of goods and services and be aware of As reflected on page 304. the extent technology is transforming retail promotion and marketing landscape. Visual Merchandising On completion of the module, students should be able to develop basic visual merchandising skills in executing a visual presentation to enhance a retail store’s image, service, and merchandise to its customers. 138
SCHOOL OF BUSINESS & SERVICES NITEC IN TRAVEL & TOURISM SERVICES COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to: Module Title Credits • Determine client’s travel plan and requirements. CORE MODULES 5 • Provide advice on travel destinations. Business Communication 5 • Promote and sell travel, tour, attractions and membership Customer Relationship & System 6 Introduction to Tourism 4 packages. Personal Branding & Professional Image 4 • Handle reservations and ticketing. Introduction to Data Analytics & Cyber-security 6 • Coordinate inbound and outbound tours. Tour Operation & Services 6 • Deliver quality service to visitors. Attractions Operation & Services 6 • Perform hosting and guiding. Event Promotion & Operations 8 • Coordinate events. Industry Attachment JOB OPPORTUNITIES Nitec in Travel & Tourism Services graduates are employed by ELECTIVES (INTER-DISCIPLINARY) 3 tour agencies and attractions operators, travel agencies and Introduction to Hospitality Guest Services 3 other establishments in the leisure and travel sectors. Some of Entrepreneurship Essentials 3 the job titles held by graduates include Tour and Travel Social Media Marketing 3 Consultant, Ticketing Officer, Attraction Host, Park Operations Robotic Process Automation for Business Crew and Guest Services Officer. CERTIFICATION ELECTIVES (GENERAL) Refer to pages 302-304 Credits required for certification: LIFE SKILLS MODULES Refer to page 304 Core Modules : 50 Note: The offer of electives is subject to the training schedule of respective Life Skills Modules : 9 ITE Colleges. Students are advised to check with their Class Advisors on the Elective Modules : 6 availability of the elective modules they intend to pursue. Total : 65 139
MODULE OBJECTIVES Event Promotion & Operations Core Modules On completion of the module, students should be able to Business Communication prepare for private and corporate functions in an attraction On completion of the module, students should be able to apply establishment, coordinate and carry out event-day as well as essential communication skills to build professional end-of-event activities. relationships, and prepare business documents as well as presentations. Industry Attachment Customer Relationship & System Students are provided with the opportunity to work in a leisure On completion of the module, students should be able to or travel setting for 6 months. understand the concept of Customer Relationship Management Electives (Inter-disciplinary) (CRM), identify customer needs through data patterns, suggest timely products and/or services to build customer loyalty and Introduction to Hospitality Guest Services increase organisational profitability. On completion of this module, students should be able to Introduction to Tourism provide various guest services in the hospitality industry, On completion of the module, students should be able to specifically concierge and bell services. provide an overview of the tourism industry, explain the economic, social and cultural impacts of tourism, differentiate Entrepreneurship Essentials between physical and human geography and appreciate the On completion of the module, students should be able to source tourist appeal of major tourist destinations. new information from multiple sources, brainstorm ideas to find Personal Branding & Professional Image novel approaches to draft out a business plan through On completion of the module, students should be able to identifying business opportunities and applying marketing mix project a positive and personal brand. strategies with sound financial analysis. Introduction to Data Analytics & Cyber-security On completion of the module, students should be able to adopt Social Media Marketing spreadsheet and analytics software to visualise and analyse data, On completion of the module, students should be able to apply and generate formatted reports to facilitate informed business online media tools to execute the organisation’s social media decision. marketing strategies. Tour Operation & Services On completion of the module, students should be able to Robotic Process Automation for Business propose and sell tour packages, make tour arrangements, and On completion of the module, students should be able to handle inbound and outbound tours. appreciate the applications of Robotic Process Automation Attractions Operation & Services (RPA) and be equipped with RPA skills to automate repetitive On completion of the module, students should be able to business processes and operations. provide warm and personalised visitor services, handle basic Electives (General) ride operations, perform attractions hosting and guiding, As reflected on pages 302-304. control crowds and provide assistance to visitors in distressed Life Skills Modules and emergency situations. As reflected on page 304. 140
SCHOOL OF DESIGN & MEDIA SHCIHGOHOELRONFIDTEESCIGINN &ARMCEHDIIATECTURAL TECHNOLOGY COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Construct architectural drawings. CORE MODULES 6 • Develop architectural project presentation. Architectural Drawing 6 • Execute architectural design process. Architectural Modelling 7 • Develop architectural design for construction. Architectural Design Process 7 • Perform BIM coordination for architectural design. Architectural Construction Technology 7 • Apply Green Mark and Universal Design requirements. Architectural BIM Design 7 Green Mark and Universal Design 8 JOB OPPORTUNITIES Industry Attachment Higher Nitec in Architectural Technology graduates are ELECTIVES (COURSE SPECIFIC) 2 employed by government departments, statutory boards, Architectural Visualisation 2 architectural firms and construction companies. They perform a Visual Perception for Architecture crucial role of ensuring building plans, working drawings, construction details are produced, in coordination with related ELECTIVES (GENERAL) building industry disciplines, to meet the needs of the users such Refer to pages 300-301 as clients, contractors, authorities, consultants, and building occupants, at the different stages of the project. Some of the job LIFE SKILLS MODULES titles held by graduates include Architectural Technical Officer, Refer to page 304 Architectural Technical Coordinator, Architectural Technologist, Note: The offer of electives is subject to the training schedule of respective and Architectural Building Information Modelling (BIM) ITE Colleges. Students are advised to check with their Class Advisors on the Specialist. availability of the elective modules they intend to pursue. CERTIFICATION Credits required for certification: Core Modules : 48 Life Skills Modules : 9 Elective Modules : 4 Total : 61 141
MODULE OBJECTIVES Industry Attachment Core Modules Students will undergo a 6-month industry attachment with Architectural Drawing architectural design and building and construction companies On completion of the module, students should be able to apply where they will apply and integrate the technical, social and concepts of spatial composition and knowledge of architectural methodological competencies in carrying out related industry drawing techniques and conventions to produce architectural projects. sketches, perspectives and architectural building drawings and presentation boards for further design development. Electives (Course Specific) Architectural Modelling On completion of the module, students should be able to Architectural Visualisation produce a consolidated architectural presentation package On completion of the module, students should be able to complete with project brief, presentation drawings, 3D produce rendered still images and video walk-through of three- rendering and animations. dimensional building models using appropriate software and Architectural Design Process technology. On completion of the module, students should be able to gather the necessary codes and regulations to be applied when Visual Perception for Architecture preparing a set of building drawings for submission purposes On completion of the module, students should be able to relate using relevant computer software. Students should also be able the various styles and periods in architecture and demonstrate to apply the knowledge of architectural schedules and detail relevant principles to achieve visual balance and visual order in elements to prepare a set of working drawings for construction architectural compositions. purposes. Architectural Construction Technology Electives (General) On completion of the module, students should be able to As reflected on pages 300-301. produce a set of submission drawings and perform Buildability Score calculations. They should also be able to produce Life Skills Modules complete sets of architectural tender and construction drawing As reflected on page 304. packages incorporating all required drawings, details, technical specifications and documentation necessary for calling of tender and construction of buildings on site respectively. Architectural BIM Design On completion of the module, students should be able to integrate building services and structural systems with the architectural design using BIM modelling. They should be able to perform multi-disciplinary coordination and clash detection through usage of BIM software. Green Mark and Universal Design On completion of the module, students should be able to apply the principles and requirements of Green Mark to develop detail elements and features of sustainable building and produce a set of detail drawings. Students should also be able to apply the principles and requirements of Universal Design to develop design features for accessibility in built environment and produce a set of detail drawings. 142
SCHOOL OF DESIGN & MEDIA HIGHER NITEC IN FILMMAKING (CINEMATOGRAPHY) COURSE SYNOPSIS CERTIFICATION On completion of the course, students should be able to Credits required for certification: Camera • Perform camera assisting Core Modules : 50 • Perform camera operations Life Skills Modules : 10 • Perform data wrangling Elective Modules : Lighting 4 • Perform lighting setups Total : • Assist in the lighting requirements 64 Grip • Perform dolly operations COURSE STRUCTURE • Perform jib arm operations Audio Module Title Credits • Perform sound recording CORE MODULES 7 Post-production Filmmaking Fundamentals 7 • Perform video editing Camera Technology 6 Production Production Coordination and Post 6 • Assist in production management Camera Movement and Lighting 7 • Coordinate production requirements Production Aesthetics and Lighting Techniques 7 Art Applied Cinematography 6 • Assist in the art department Project 4 Industry Attachment JOB OPPORTUNITIES ELECTIVES (COURSE SPECIFIC) 2 Higher Nitec in Filmmaking (Cinematography) graduates can Audio for Video develop their careers with Film/TV production companies. Some of the job titles held by graduates include Camera Operator, ELECTIVES (GENERAL) Camera Assistant, Focus Puller, Drone Operator, Data Wrangler, Refer to pages 300-301 Lighting Crew, Grip, Sound Recordist and Post-Production Assistant. There are excellent opportunities for career LIFE SKILLS MODULES advancement to supervisory positions in areas such as Refer to page 304 Production Management, Camera Operations, Lighting and Grip Note: The offer of electives is subject to the training schedule of respective Department. ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 143
MODULE OBJECTIVES Industry Attachment Core Modules On completion of the module, students should be able to Filmmaking Fundamentals integrate and apply the knowledge and skills that they have On completion of the module, students should be able to acquired and develop competencies in other areas at the identify filmmaking processes and evaluate visual storytelling workplace. techniques. They will also acquire non-linear editing skills to Electives (Course Specific) create coherent storytelling structures with the footages. Audio for Video Camera Technology On completion of the module, students should be able to apply On completion of the module, students should be able to the knowledge and skills of audio production for video, which determine production equipment requirements and acquire the includes the ability to employ the right type of microphones, skills sets of setting up interchangeable lens camera system with carry out microphone placement techniques, record audio essential peripherals for media recording. This module covers signals, identify different audio formats, and perform audio the key aspects of camera assisting for digital film production. editing and mixing. The students should also be able to apply Production Coordination and Post basic audio filters and effects for video post-production. On completion of the module, students should be able to carry Electives (General) out script breakdown, plan production budgets and schedules, As reflected on pages 300-301. coordinate technical and logistical requirements for principle Life Skills Modules photography and carry out post production. As reflected on page 304. Camera Movement and Lighting On completion of the module, students should be able to set up lighting equipment, operate camera, set up and operate camera movement systems. This module covers the key aspects of gripping and lighting techniques in film production. Production Aesthetics and Lighting Techniques On completion of the module, students should be able to prepare and assist the art department in set and location aesthetic requirements. They should also learn the necessary lighting techniques to carry out scene lighting to achieve the required cinematic look. Applied Cinematography On completion of the module, students should be able to apply cinematography techniques in specialised camera systems and lighting rigs. They should be able to support the cinematographer in camera and lighting operations to meet the requirements of the dramatic content. Project On completion of the module, students should be able to plan, produce, shoot and edit their final year project to create a portfolio that will demonstrate their creative and technical competences. 144
SCHOOL OF DESIGN & MEDIA HIGHER NITEC IN INTERACTIVE DESIGN CERTIFICATION COURSE SYNOPSIS Credits required for certification: On completion of the course, students should be able to • Design user interface. Core Modules : 53 • Produce drawings. Life Skills Modules : 10 • Create digital images. Elective Modules : • Deploy user experience for web. 4 • Perform non-linear editing. Total : • Conceptualize web design. 67 JOB OPPORTUNITIES COURSE STRUCTURE Higher Nitec in Interactive Design graduates can develop their careers in any of the following industries: Module Title Credits • Rich Media & Publishing sub-sector of the Interactive Digital CORE MODULES 7 Visual Design Principles 7 Media (IDM) sector Digital Photography & Imaging 7 • Advertising Web Design & Development 7 • Graphic Design Digital Content Creation 7 • Publishing & Printing Content Management System Essentials 7 Some of the job titles held by graduates include: Responsive Web Design 7 • Digital Designer / Graphic Designer / Interaction Designer User Experience Design Essentials 4 • Design Facilitator Industry Attachment • Visualiser / Creative Visualiser / Data Visualiser / 2D/3D ELECTIVES (COURSE SPECIFIC) 2 Visualiser / Storyteller / Renderer / Photographer / Infographic Design 2 Videographer / Multimedia Artist Screen Typography 2 There are excellent opportunities for career advancement to Digital Marketing Essentials higher positions. The typical career progression path for an Interactive Designer could include: ELECTIVES (GENERAL) Refer to pages 300-301 Designer Lead Designer Principle Designer LIFE SKILLS MODULES Refer to page 304 Note: The offer of electives is subject to the training schedule of respective ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. 145
MODULE OBJECTIVES Electives (Course Specific) Core Modules Visual Design Principles Infographic Design On completion of the module, students should be able to apply On completion of the module, students should be able to design elements and design principles onto user interfaces. convert complicated information including facts, data and Digital Photography & Imaging references into comprehensive and appealing visual infographic On completion of the module, students should be able to presentations. acquire and manipulate digital images for various media platforms. Screen Typography Web Design & Development On completion of the module, students should be able to apply On completion of the module, students should be able to design good typography practices to create visually appealing and website mock-ups and apply the fundamentals of web highly usable type for screen. development using Hypertext Mark-Up Language (HTML) and Cascading Style Sheets (CSS). Digital Marketing Essentials Digital Content Creation On completion of the module, students should be able to apply On completion of the module, students should be able to the fundamentals of digital marketing concepts and strategies integrate digital media such as audio and video elements, for various digital media platforms. animation and other media formats for various media platforms. Content Management System Essentials Electives (General) On completion of the module, students should be able to create, As reflected on pages 300-301. manage, and publish dynamic web content using Content Management System (CMS). Life Skills Modules Responsive Web Design As reflected on page 304. On completion of the module, students should be able to develop and deploy responsive interactive mobile web applications through the use of server side scripting with database integration. User Experience Design Essentials On completion of the module, students should be able to create interfaces with a focus on enhancing user satisfaction by improving the usability and accessibility. Industry Attachment On completion of the module, students should be able to apply practical knowledge and skills acquired to the industry and would have gained relevant work experience. 146
SCHOOL OF DESIGN & MEDIA HIGHER NITEC IN MOTION GRAPHICS COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Plan production work. CORE MODULES 7 • Perform non-linear editing. Digital Imaging Essentials 7 • Develop 2D and 3D assets. Design Principles 7 • Create animation. Motion Design 7 • Perform video compositing. 3D Fundamentals 7 Finishing for Motion Graphics 7 JOB OPPORTUNITIES 3D for Motion Graphics 6 Motion Graphics Portfolio 4 Higher Nitec in Motion Graphics graduates are employed by Industry Attachment companies in the post-production, broadcasting, film, games, design and media sectors. They perform work involving the ELECTIVES (COURSE SPECIFIC) 2 creation of graphics, animation and live video content for a Creative Production diverse array of media, including smartphones, handheld electronic devices, the web and television. ELECTIVES (GENERAL) Some of the job titles held by graduates at entry level include Refer to pages 300-301 Broadcast Graphics Artist, Animator, Video Editor and Broadcast Designer. There are excellent opportunities for career LIFE SKILLS MODULES advancement to higher positions. Refer to page 304 The typical career progression path for a motion graphics Note: The offer of electives is subject to the training schedule of respective graduate could include: ITE Colleges. Students are advised to check with their Class Advisors on the availability of the elective modules they intend to pursue. Junior Broadcast Designer Senior Broadcast Designer Lead Artist Head of Production CERTIFICATION Credits required for certification: Core Modules : 52 Life Skills Modules : 10 Elective Modules : 4 Total : 66 147
MODULE OBJECTIVES Industry Attachment Core Modules On completion of the module, students should be able to apply Digital Imaging Essentials and integrate the skills and knowledge that they have acquired On completion of the module, students should be able to create to the industry and would have gained relevant work graphics and illustrations using digital imaging software. experience. Students will also be able to digitally manipulate and retouch Electives (Course Specific) images according to the specific styles required. Creative Production Design Principles On completion of this module, students should be able to On completion of the module, students should be able to apply produce video clips using appropriate production and post- design elements like form, shapes, lines, colour, and type into production techniques. compositions that creatively expresses their ideas. Their Electives (General) compositions should demonstrate knowledge of design As reflected on pages 300-301. principles effectively. Life Skills Modules Motion Design As reflected on page 304. On completion of the module, students should be able to apply their graphics creation to the dimension of time, animation, keyframing and movement. Their compositions should demonstrate knowledge of animation principles in two- dimensional styles and three-dimensional imagery. 3D Fundamentals On completion of the module, students should be able to create 3D elements for the media. This module covers the creation of 3D elements and exporting into the appropriate file format. Finishing for Motion Graphics On completion of the module, students should be able to manipulate 2D/3D layers, video footage and apply appropriate animation to create the motion graphics. This module covers the fundamentals of layout and compositing techniques. 3D for Motion Graphics On completion of the module, students should be able to create 3D animation using simulation and particle techniques. The module covers the techniques and workflow in creating dynamic effects animation. Motion Graphics Portfolio On completion of the module, students should be able to apply creative process to derive design concept to meet the project’s requirements. 148
SCHOOL OF DESIGN & MEDIA HIGHER NITEC IN PERFORMANCE PRODUCTION COURSE SYNOPSIS COURSE STRUCTURE On completion of the course, students should be able to Module Title Credits • Assist to manage the production backstage. CORE MODULES 7 • Operate and set up lighting, sound, multimedia and staging Performance Production Management 6 Lighting for Production I 6 systems. Sound for Production I 8 • Interpret production documents. Stage Craft and Staging Systems 7 • Coordinate scenic arts, props and sets. Visual Multimedia 7 Lighting for Production II 7 JOB OPPORTUNITIES Sound for Production II 4 Industry Attachment Higher Nitec in Performance Production graduates are employed by theatre venues, technical production houses, audio visual ELECTIVES (COURSE SPECIFIC) 2 companies, live concert organisers, event organisers and etc. Stage Effects Some of the job titles held by graduates include Performance Production Assistant, Lighting and Sound Crew, Technician ELECTIVES (GENERAL) (Stage, Concert & Studio), and Event Technical Crew. Refer to pages 300-301 CERTIFICATION Credits required for certification: LIFE SKILLS MODULES Refer to page 304 Core Modules : 52 Note: The offer of electives is subject to the training schedule of respective Life Skills Modules : 10 ITE Colleges. Students are advised to check with their Class Advisors on the Elective Modules : availability of the elective modules they intend to pursue. 4 Total : 66 149
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