IMPORTANCE OF DIGITAL SIGNAGE IN SEASONAL MARKETING

IMPORTANCE OF DIGITAL SIGNAGE IN SEASONAL MARKETING

SEASONAL MARKETING Seasonal marketing is the process of marketing products or servic.es during special occasions within the year.. From the history of marketing, seasonal marketing gives consumer an excuse to spend money. whether they consciously know it or not, seasonal marketing is always at the forefront of their minds. Black Friday, Christmas, Easter, Halloween… These are all seasonal events that drive a lot of website traffic. . 2

. . 3

Digital Signage and Seasonal Marketing Digital marketing is always affected by changing seasonal trends. Seasonal marketing that includes festivals, holidays itself provides better content for creative advertisements. Fast growth in the technology development featuring advanced level of signage like interactive touch screen digital signage made seasonal marketing more liveable. 4

Why Digital signage for Seasonal marketing? As the seasonal marketing only lasts for a short period of time, spreading the seasonal marketing offers to the public has to be efficient. ● Digital signage which is controlled using content management system helps the marketers to publish their content at any time from anywhere remotely. ● This reduces the wastage of time in reaching out to the audience and thereby reducing the losing valuable customers. ● Digital signage solution providers can make the seasonal marketing content much more visually appealing for the viewer. With the aid of creative and innovative ad digital signage could drive a huge number of traffic. 5

Seasonal Marketing Campaigns. With a proper marketing campaign, seasonal marketing helps potential customers to realise that the brand/product is not outdated, facilitating convincing and needful services to the customers as per the shifting likes. ◆ Determine the goals ◆ Research your competitors ◆ Offer exclusive seasonal deals 6

7

“ Digital signage plays a vital role in grabbing the attention of people in the fast-moving world of business. There are many digital signage solution providers offering the best digital signage for business needs. By cooperating with the best digital signage providers, seasonal marketing can be made effective and productive along with a well planned seasonal marketing strategy. 8

9

THANK YOU . 10