Website
Website
The PhutureTACTICS PURPOSEWeb To create a fully-integrated e-commerce website for The Phuture, a startup clothing company.URL PROCESShttp://www.thephuture.com In order to create a digital storefront thatINDUSTRY reflected The Phuture’s ideals and products, a thorough review of their clothing and missionRetail statement was necessary. We found the following statement to be indicative of their intent: “Looking at our designs, we want you to think about the future.” Their products—as well as the already existing logo—feature bold colors, sharp contrasts and futuristic design elementsreminiscent of science fiction.SOLUTIONThe design of the website is drawn from the clothingitself, as well as the company’s mission. To optimize thesite for e-commerce, the website features a shoppingcart and checkout page, as well a size chart. BecauseThe Phuture is a startup company and is in the processof expanding, the website is structured for growth. Thebackground features a clean, precise hexagonal design.The white background contrasts sharply with theforeground images and header, which feature a grayscheme and blue accents. The typefaces arederived from the logo and are monospace andgeometric, forging the design’s sleek, futuristicappeal.
Website
Website
Website
DermatudeTACTICS PURPOSESocial Media Chatter Buzz Media managed Dermatude’s U.S. social media operations with the objective ofINDUSTRY increasing brand awareness and engagement of a European company inBeauty the United States. PROCESS To increase awareness and engagement with a European beauty brand in the U.S., thorough research of their existing European marketing campaign was required. We studied the beauty and skincare industry landscape and identified target groups for outreach. We also found that they marketed primarily through Facebook to women ages 25-55. We then investigated relevant content that would resonate with and educate the target audience. We identified medical spas that did not currently offer Dermatude’s products and services.
NEW TWITTER FOLLOWERS OVER A 7 MONTH PERIOD +47% 250 200Twitter Growth 150Over 7 Months 100 50 0 MAR APR MAY JUN JUL AUG SEP OCTWe developed a social content strategy based on the absence of paid impressions demonstrates the efficacy ofclient’s target market and industry. By sharing content our cost-free organic efforts, while the viral figure showsrelated to Dermatude’s products and services such as that our content effectively engaged Dermatude’s followers.treatment information and benefits, Facebook followersincreased by 16%. Content highlighting the benefits In the course of our management of Dermatude’s socialof Dermatude’s signature skin rejuvenation treatment, media presence, several key influencers have engaged withMETA Therapy over other existing treatments generated the brand. Dr. Harold Lancer, a renowned dermatologistseveral leads, and a medical spa client was obtained in with celebrity clientele, has shown his support ofBeverly Hills, CA. Dermatude on social media and has highlighted the brand on his own blog. Actress and model Sofia Vergara hasIn a 12 month period, Dermatude’s Facebook received also reached out to Dermatude. Such endorsements are6,259 messages inquiring about the brand. In that time, invaluable to a growing brand and are the result of a strongtheir Facebook generated 247,013 impressions by 96,441 social media presence.unique visitors. Of the 247,013 impressions, 126.1K wereorganic, 115.8K were viral and none were paid. The247,013 Impressions126,100 115,800 ZERO Organic Viral Paid
KobéJapanese SteakhouseTACTICS PURPOSEWeb | Videography To design and implement a responsive website.URL PROCESShttp://www.kobesteakhouse.com To fully understand the image Kobé wanted to portray through its website, we decided to immerseINDUSTRY ourselves in their services. We visited several Kobé restaurants to analyze the décor and atmosphere,Restaurant and also worked closely with the client to discuss the use of the website. Our research showed that Kobé wanted to offer more than a meal; they want to offer a unique, authentic dining experience highlighted by live culinary performances.SOLUTIONIn order to convey the idea of Kobé as more than a meal,the website is image-driven and features a backgroundintroduction video on the homepage that serves as awalkthrough of the Kobé dining experience. Imagesof food appeal to the user’s appetite, while images ofgroups of people place emphasis on Kobé as a groupexperience. To enhance the Kobé brand, we implementeda minimalist design featuring a red color scheme withall-caps typeface. The navigation menu is minimaland features an online reservation system for multiplelocations, resulting in a highly user-friendlyexperience that is visually appealing, direct andrepresentative of the Kobé experience.
Website
Website
Video
NRAATACTICS PURPOSEPrint | Branding | Advertising | PR To create a contemporary, unified brand and increase brandContent | Social Media | Events awareness and engagement for the NRAA.INDUSTRY PROCESSHealthcare To create a consistent and recognizable brand, an in-depth review of their existing collateral and organizational goals was required. NRAA is a nonprofit organization representing theindependent and community-based dialysis providers in the U.S. Their existing collateral was inconsistently branded, lacked a unified theme, and did not reflect their standing as a cornerstone of the industry. Several design issues were found with the logo, resulting in an unrefined look. Furthermore, there was a lack of marketing collateral thatfostered and engaged existing members.SOLUTIONWe refined the logo to create a clean and polishedappearance. The logo then provided the basis upon which allcollateral was branded, ensuring unity and a strong identity.The blue color scheme extracted from the logo symbolizesthe strength of the organization and inspires trust from itsmembers. We increased brand awareness and engagementby marketing through social media platforms such as Twitter,LinkedIn and Facebook. In addition, we provided thecontent for numerous e-mail marketing campaigns,ensuring a voice that was consistent across allcollateral and in line with the organization’s message.
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