PORTFOLIO
Delivers ResultsMarketing your brand and delivering conversions is whatmakes our world go ’round.We deliver results as an award-winning digital marketing agency that specializes inwebsite design, SEO, social media marketing, and content creation.Founded by an engineer recruited by Google and a journalist, Chatter Buzz Media is acertified women-and minority-owned Internet marketing firm that’s fueled by innovationand sugar-free Red Bull.We’re not your typical nine-to-five agency. The Buzz It’s notWar Room is a place where musicians and poets about us —create furiously alongside type-A programmers,engineers, SEO strategists and statisticians. We it’s aboutrepresent 8 different countries and we speak you.multiple languages.Our team has over 75+ years of combinedexperience, with multiple masters and bachelordegrees. But that’s not enough. We are voraciousreaders and are committed to learning every day.You and your company’s success are our highestpriority, and when you work with the Chatter BuzzMedia team, you’ll receive superior customer serviceand the highest quality of work.
What We Do Content Marketing Website & Mobile DesignDigital Advertising Pay-Per-Click AdvertisingCreative Branding Search Marketing StrategiesSocial Media Marketing Public Relations Integrated Digital Marketing
Advertising Whether you’re looking for print advertisements, magazine spreads, digital ads, or advertising content, our full service advertising agency can deliver the highest quality work, not only on time, but analyzed and tracked so you can see its impact for yourself. We understand that there are potential customers for your product or service who may not be seeking it via the Internet. In this case, traditional methods of advertising may very well be the best way to reach this market. Need a logo, poster, billboard art, packaging, magazine, or trade booth graphics? You got it. What about sales literature, point-of-purchase products, catalogs, banner ads or other web ads? Consider it done. Chatter Buzz Media can create an integrated marketing campaign comprised of all the components you want, from print ads and radio commercials to blogs and social media management. Our work spans a wide variety of industries. We’ll build you a uniform campaign concept across all advertising platforms.
Social Media Our team of consultants employs proven social media tactics with measurable results to build brand awareness, engage targeted audiences and drive traffic to your website. Apart from the usual benefits of social media for businesses, social media enables a core framework for brands and businesses to earn inbound links which help your search strategy. According to Nielsen Research, more than 92% of people trust recommendations from friends and family. Social media is getting close to translating that reality into clicks, links, and cash. Chatter Buzz Media is Orlando’s social media marketing agency. By developing a social media marketing strategy tailored for your company’s unique business goals, we can manage and monitor your corporate accounts to deliver measurable results. Whether it’s strategic marketing or customer reviews, your company is eventually going to have a presence in the realm of social media. With Chatter Buzz Media’s experience and management, you’ll decide the nature of that presence and use it to sculpt the identity you desire.
Creative Branding Your brand is the foundation upon which your entire company and marketing campaigns are built. We have created award-winning work in many categories, including lifestyle, entertainment, civic, education, online retail, healthcare, and hospitality. We collaborate closely with our clients and offer a full set of services, including brand strategy, brand identity, marks and logos, image-making, animation and film, interactive and web design, publication design, and dimensional design. Our graphic design team specializes in building brand recognition to ensure that your company or products stand apart from your competition. From small start-up companies in need of logo design and print media to medium and large companies searching for the right advertising agency to handle their complete graphic design and brand marketing, our award-winning team has the experience to deliver.
Search Marketing Strategies Increase relevant traffic to your website through both paid and organic search engine advertising. Chatter Buzz Media works extensively with Pay-Per-Click, SEO and Search Marketing to improve search engine visibility and increase relevant traffic to websites. With paid search advertising, you can take advantage of existing demand for your products and services. You pay only for relevant traffic, which can be segmented by geography, demographic, day of the week, time of day and even specific keywords. Our SEO techniques can help your website rank higher in search results. Get found easily by potential customers when they search for products and services related to your company. Effective SEO and Search Marketing can be the difference between success and failure online. An active pursuit of quality backlinks, on-page optimization, and paid activities will help boost your website’s search engine visibility, drive visitors, and turn them into paying customers. We employ the latest PPC technology and keep an eye on important announcement from search engines such as Google and Bing regardingalgorithm changes to stay ahead of our competition, and keep you ahead of yours.
Public Relations Relationships and open communications remain the foundation of the PR industry, but now they are being fostered through social networks, websites, self- published content (i.e. blogs, status updates, videos, case studies, eBooks), mobile apps and the media (mainstream and social). Public Relations reaches and influences every audience that is relevant to your organization, and goes far beyond traditional media relations and publicity. We utilize press releases and news stories to inform the public about a company’s expertise. We are able to reach a wide variety of audiences, garnering awareness and publicity for your company. In turn, credibility is built and demand for your products and services increases. We offer PR services in the form of media relations, crisis communication plans, optimized news releases, media database development, editorial calendars, and more.
Website Design Your company website is your digital storefront, and sends a message about your company. Is your website sending the message you want? As a leading website design company in Central Florida, we work with you to implement custom-built, hand-crafted websites tailored to your organization’s exact needs. Our programmers are very talented individuals who excel at website and mobile development. Well-versed in many different programming languages, our software development team is specialized in building highly functional websites customized to your needs. Our programmers work closely with our design team, who distill conversions with sharp insights about human behavior to create a seamless user experience. They excel in website design, web banner design, mobile websites, mobile applications and flash designs. In addition, we provide website maintenance. Our maintenance team ensures that all aspects of your website are kept up to date, including software, security, information, products and services. We provide personalized custom service, and our multi-step quality control process ensures detailed attention to your website.
Content Marketing Thanks to the Internet, multi-billion dollar corporations and start-ups in garages alike have an opportunity to showcase their knowledge through company blogs. Nowadays, whoever has the most relevant, useful content that resonates with an audience wins the marketing game. Effective content marketing positions you as an expert in your industry, differentiates you from would-be competitors, attracts leads and fosters loyalty. Content can come in different packages — web copy, infographics, videos, white papers, case studies, brochures, blogs — but it always serves as the ‘glue’ to your digital marketing strategy. Chatter Buzz Media can serve as your full-service content creation solution. Our writers and editors produce compelling copywriting that is buyer-persona focused, SEO optimized for search engines, technically sound and results driven.
Video / Photography Our in-house Video and Photography Team provides a wide variety of highly customizable digital services. Video services include testimonials, website background videos, introductory and promotional videos, whiteboard videos and event videos. All steps of the process are handled in-house, including scriptwriting, storyboarding, editing and optimization for web and TV advertising. Photography services include headshots, group pictures, event photography and photos for company websites. In addition, we take care to edit your photos effectively, providing a high-quality image that’s adaptable for display in both web and print.
“A Team Of Digital Natives” At Chatter Buzz Media, you will find a skilled team of diverse professionals dedicated to the success of your company. We’ve carefully curated our team to include a variety skillsets, each member’s specialization contributing to deliver measurable business results. Above all, we pride ourselves on interdepartmental collaboration which allows our full-service agency to provide your company with creative and thorough work.
LennarTACTICS PURPOSEPrint | Web | E-mail | Photography To increase brand awareness and sell homes forSocial Media | Videography Lennar Corporation, one of the nation’s premierEvents | SEO | Digital Ads homebuilders.INDUSTRY PROCESSReal Estate In order to create an effective campaign that best represents the brand and advertises homes, thorough marketplace research was required. Through this research we determined that competitors employ an abrasive, sales- first approach to advertising homes. We alsoresearched industry-standard e-mail marketingpractices, and identified ways we could enhanceLennar branding while complying with existingguidelines and requirements.SOLUTIONTo distinguish ourselves from the competition, weemployed a lifestyle-based advertising model thatappealed primarily to the homebuyer’s sense ofwell-being. Family and lifestyle imagery are at theforefront of our clean designs, positioning Lennaras a brand that not only sells homes, but lifestylesas well. Our e-mail marketing campaigns performwell above industry standard and company-widebenchmarks.
Web Banners
Web Banners
Landing Page
E-mail Design
E-mail Design
LennarMommy CertifiedTACTICS PURPOSEPrint | Web | Social Media To identify an ideal target market for theSponsored Posts promotion of new Tampa communities and develop an integrated campaign.INDUSTRY PROCESSReal Estate We identified growing families as an ideal target market for new communities, as they often seek larger housing and community amenities to accommodate their children. We found that women were the primary purchase influencers when buying a new home. We also found that mothers of young children frequented mommy blogs for product recommendations and advice. With this in mind, we decided targeting growingfamilies through local mommy bloggers was the bestcourse of action.SOLUTIONWe selected three local bloggers that had children,extensive experience with family blogging and largefemale followings on social media. In understanding whatmoms look for in a home, we wanted our bloggers torelay the message to their followers that Lennar homesare “Mommy Certified,” having everything a mom couldwant in her home. Our bloggers were responsible for bothblog and social media posts highlighting a combinationof Lennar’s product lines and lifestyle topics.We also leveraged their followings to lead upto a community “Back to School BBQ,” an openhouse event at the end of the campaign.
Print Advertisement
Web Banners
Over 10 weeks, the bloggers produced 13 original 88,000 60,000 Online Impressions Print Impressionsblogs with respect to “What Makes a House a Home?”,Lennar’s new K-Bar Ranch community, and “What Makes 200,000Lennar Homes Mommy Certified?” People ReachedThe blogs were shared on their own social mediaplatforms, reaching over 40,000 unique visitors and NUMBER OF ATTENDEESreceiving 389 social shares on Facebook, Twitter, AT LENNAR EVENTS, PER MONTHPinterest, Google+ and StumbleUpon. They also created30 Facebook posts that reached 46,394 unique users, as 30well as 123 Twitter posts that reached 29,100 followers. Inaddition, 61 Pins to the shared “Mommy Certified Homes” 25Pinterest board reached 8,235 followers. 20The digital campaign was enhanced with banner ads on theTampa Bay Parenting website, and was also accompanied 15 28by full-page ads in their magazine, resulting in 60,000 printimpressions and 88,000 online impressions. 10Our greatest marker of success was the 300% increase 58 3 6in open house attendance at the K-Bar Ranch “Back to 0School BBQ” due to our bloggers’ influence over thelocal Tampa market. The Mommy Certified campaign MAY JUNE JULY AUGUSTsuccessfully leveraged key influencers on social media MOMMY CERTIFIEDand extended our reach through print and digital ads.The campaign reached over 200,000 people and builtpositive brand awareness among Tampa mothers withgrowing families. FACEBOOK TWITTER30 posts reached 46,394 users 123 posts reached 29,100 users30 POSTS 123 POSTS 29,100 LISTENERS 46,394 LISTENERS =1 1,000 Users
HBeaaldl dressTACTICS PURPOSESocial Media To increase engagement both before and during an annual fundraising event among non-profit Hope &INDUSTRY Help Center’s core donor base, as well as promote awareness of Hope and Help Center’s mission.Non-Profit PROCESS We presented the event organizers with the strategy of leveraging their existing social media platforms to raise awareness both before and during the event. We specifically identified the idea of live social media reporting as a way to engage withattendees during the event. After meeting with theorganizers, we then conducted research on theHeaddress Ball, including the history of the event,scheduled happenings for the year, and whatwoulddifferentiate this year’s Ball from previous ones. Inorder to perform live social media for the event, itwas necessary to then determine the best socialmedia platforms to engage with attendees, as wellas investigate the best practices to implementduring the event.
Our goal was to amplify and spread Hope and Help Center’smessage through social media by increasing followers andengagement across Facebook, Twitter and Instagram duringa two-week period.Having conducted comprehensive research on theHeaddress Ball event, we scheduled social media posts tohighlight points of interest including performers and auctiontimes leading up to the event. The posts also included factsabout Hope and Help Center’s services and HIV/AIDS tokeep the organization’s message at the forefront.During the event, we encouraged social sharing throughaudience participation with a step and repeat as attendeesentered the event. We also had a team of social mediareporters in place to broadcast the event via Twitter andInstagram.As a result of our efforts, Hope and HelpCenter’s Facebook impressions increased 345%. Twittermentions increased 1100%, while the evening’s hashtag saw atotal of 370,312 impressions. Social media reporting resultedin 97 photo and video uploads to Instagram and a 49%follower increase.Through a comprehensive strategy, we were able to leveragesocial media to increase followers and follower engagementfor Hope & Help Center, gain insight about their donor base,and ultimately generate a lot of buzz around their largestfundraising event of the year, while simultaneously raisingawareness for Hope & Help Center’s mission.
Case Study
OBrldoke eTroswnTACTICS PURPOSEBranding | Print | Advertising To design branded print and web collateral forWeb | E-mail | Social Media Olde Town Brokers, a full-service commercial andSEO | Content Marketing residential real estate company.INDUSTRY PROCESSReal Estate To create effective and recognizable branded print and web collateral for realty firm Olde Town Brokers, we researched competitors’ collateral to determine standard industry practices and identify areas that could be manipulated to set our design apart. Our research showed that many designs in the realty industry lack consistency and are often crowded. OldeTown Broker’s former business cards exhibited thisissue, as each realtor used a different template,resulting in an inconsistent image.SOLUTIONWe applied consistent design elements acrossvarious forms of collateral, which include businesscards, postcards, folders, web banners, e-mails anda company blog page. The dark green selectedis derived from the logo and is made to be theprimary design color due to its friendly, prosperousappearance. We implemented clean, minimalistdesigns with subtle drop shadows that allow clearpresentation of relevant information, reflecting areassuring sense of professionalism.
Business Cards
Stationary
Brochure
Rudez LawTACTICS PURPOSEBranding | Web To design a brand and create a website for Attorney Rudez.URL PROCESShttp://www.rudezlaw.com Thorough research of competition in theINDUSTRY surrounding area was required to understand the legal landscape. We found that competitors’Law Firm branding and websites lacked concerted design and human appeal. We explored various logo, typeface and website designs that conveyed empathy and inspired confidence. We explored the cultural background of Serbians, Croatiansand Bosnians — a significant target market — todetermine ways to appeal to them.SOLUTIONTo appeal to an international audience, we crafted aglobe as the logo. Blue was chosen as the primarycolor to create a therapeutic ambiance. Furthermore,because blue is not a common color in countries’ flags,it is considered neutral and its appeal crosses borders.A logotype was chosen to establish a judicial feel. Toaccommodate those who are not proficient inEnglish, a language selector tool was incorporatedinto the website, resulting in a user-friendlyinterface with universal appeal.
Website
Website
Stationary
CoSmystetecmh sTACTICS PURPOSEBranding | Print | Web To undertake a company rebrand, as well as design and implement a fully responsive website.URL PROCESShttp://www.comtechsystems.com To effectively reinvent Comtech Systems as aINDUSTRY brand, a thorough investigation of its current brand in relation to its competitors and peers in theEngineering Troposcatter Communication industry was required. Our findings showed that all existing components of Comtech’s branding collateral were severely outdated and did not reflect its standing as one of the leaders in the industry. We worked closely with company leaders to align ourselves with thevoice and image they wanted to project movingforward.SOLUTIONAdhering to design elements from the existinglogo, we crafted a brand image that reflectedComtech’s technological nature. The use ofstraight lines in the design reflects precision,while the cool, dark blue colors impart anauthoritative calm. To foster a unified image, thedesign was applied to a wide variety of collateral.The collateral material was created to presentthe highly technical and sophisticated nature ofComtech’s business in a manner accessible to itsclients.
Stationary
Website
Brochure
SePelaIncseisdeTACTICS PURPOSEBranding | Print | Web To design a brand for See Inside Places, a companyURL that creates 360° interactive tours of interiors and venues.http://www.seeinsideplaces.com PROCESSINDUSTRY In order to create an effective brand that bestHospitality portrays the company’s services and technological nature, we investigated competitors in the industry to identify significant trends. We found that competing tech companies often have a brand that doesn’t align with their services. We also explored logo designs that appealed to the consumer’s sense of welcomeand reflected their natural curiosity to gainexclusive views of previously unseen locations.SOLUTIONTo create an appealing and inviting brand thatreflected the company’s service of viewing insideplaces, we crafted a logo reminiscent of anopening door. The typography was chosen dueto its pleasing aesthetic and geometric structure,which reinforces the company’s technologicalroots. We chose white as the primary color for thelogo due to its versatility when placed on images.The grayscale color scheme was derived fromthe logo and allowed the website’s imagery andproduct to be the focal point.
Website
Business Card
Stationary Single Sheet Brochure
CoHmeamlthoAnlWlianeclelTACTICS PURPOSEWeb | Content To create a fully-featured website for CommonWell Health Alliance, an independent not-for-profitURL organization that supports universal access to healthcare data through interoperability.http://www.commonwellalliance.org PROCESSINDUSTRY We met with the client to fully understand andHealthcare align ourselves with CommonWell’s vision. A unique challenge presented itself: healthcare IT databases are catered towards systems that use Internet Explorer 8, which is non-responsive. To function on both the older, non-responsive InternetExplorer 8 and more modern, responsive browsers, twoversions of the website would need to be created.SOLUTIONWe designed a custom website taking intoconsideration all technical challenges. We installed theWoprdPress as the CMS for ease of use on the client foron-going updates. It features a clean, highly-navigableinterface. The white space and blue accent adhere tobrand standards and are derived from the logo.The website is modern and responsive and has theability to adapt to outdated browsers.
Website
WWebesbisteite
Website
OGorvaernngmeenCt oFluonridtya2012 PURPOSE To create a new, user-friendly website for the Orange County Government in Florida. PROCESS The previous site served as the online portal for residents, government officials and staff of Orange County, providing information about the government, community affairs, local weather, job opportunities and events. The usability of the website suffered due to poorly-organized navigation and outdated visuals. By researching other government websites and becoming entrenched in Orange County’s history, we started creating a website with the goal of efficient functionality while still being representative of thecounty’s Floridian spirit. TACTICSSOLUTION WebThe first step was to restructure navigation URLto be more logical and clear-cut. This greatlyimproved navigability and creates an interface http://www.orangecountyfl.netthat allows users to find what they need in fewerclicks. Imagery of local sites and attractions are INDUSTRYaccompanied by an orange and blue color schemeto represent Orange County and create unity. Our Governmentefforts gave Orange County an informative onlineresource for residents, employees and visitors. AWARDSThe website earned Government Technology’s2012 Best of the Web award, which recognizes Best Of The Web Award - 2012outstanding Web portals belonging to U.S. cities,counties and states.
Website
AlFlignaenncialTACTICS PURPOSEWeb | Content | Photography To create a website for Allgen Financial, an investment advisor that provides financial planning andURL investment management services.http://www.allgenfinancial.com PROCESSINDUSTRY We first studied their current website to identify areas that could be improved. Their current websiteFinancial was unresponsive, and while it had content, it lacked visual appeal. We then considered Allgen’s services and target audience: they strive to provide financial services to clients of all generations and accompany them on their journey to financial freedom.SOLUTIONThe homepage is a strong visual representationof Allgen’s mission and values. The interactiveimage of a mountain is enhanced by video, andthe user scrolling to the summit is analogous toan individual’s journey to attain financial freedom.The rest of the site features imagery of peoplefrom all ages and backgrounds, emphasizingAllgen’s broad client base. The clean design,easily-navigable layout and interactivity result ina website that appeals to millennials and retireesalike.
Website
Search
