Important Announcement
PubHTML5 Scheduled Server Maintenance on (GMT) Sunday, June 26th, 2:00 am - 8:00 am.
PubHTML5 site will be inoperative during the times indicated!

Home Explore TSAE Automotive Handbook and Directory 2021-2022_Final

TSAE Automotive Handbook and Directory 2021-2022_Final

Published by boonyalit, 2021-11-29 05:15:01

Description: TSAE Automotive Handbook and Directory 2021-2022_Final

Search

Read the Text Version

The Whys and Wherefores of Electric Vehicle Conversion - Number of service garage operators outside of the EEC participating in technical training programs - 10,000 electric cars converted These trends and targets can certainly lead to collaboration and joint investment in the production of essential parts such as battery packs, motors and motor controllers, and power electronic parts. Thailand will establish itself as a - Battery System The facts about the Converted player in the High Value Parts Industry Electric Automobiles described above (traction motor, battery system and 5. Micro Factory Network: have prompted the Eastern Economic Power Electronic Control) and it will - Technical Colleges and Garage Corridor - Human Development Center move away from the existing Vehicle Shops (EEC HDC) to collaborate in full force Assembly industry and the Tier 1 and with the Institute of Electric Vehicle Tier 2 Part Manufacturing industry using The major targets in the development Innovation (IEVI) and universities with the soft landing strategies which will of Converted Electric Vehicles Industry Centers of Excellence for Converted leave current operators time for making are set in three phases as follows. Electric Automobiles within their adjustment. Departments of Electrical Engineering. Phase 1: Year 2021 These are Thammasat, Burapha, and Trends and Targets of the Converted Kasetsart Universities. Also participating Electric Vehicle Industry - 3 sets of standards and guidelines: are 8 technical colleges within the EEC • Engineering Guidelines region. These educational institutions Major trends in the Converted Electric • Installation Standards and have assisted in the development of Vehicle industry, which can replace the Guidelines human resources through training outdated Combustion-engine Automobile • Converted Electric Vehicle Safety programs and development of computer industry in the country, can be summed Standards and Guidelines applications with a common aim of up as follows. converting 80 service garage shops into - 8 technical colleges participating Converted Electric Vehicle SME’s which 1. Optimization and Localization: in the development of Converted are equipped with appropriate safety - Technical optimization Electric Vehicles standards and service at affordable - Supply chain optimization prices. Vehicles targeted as the first - Installation, Commissioning and - 8 Models of Converted Electric group of customers are commercial Testing Capability Optimization Vehicle trucks and trolleys. - Investment Optimization - 80 service garage operators The Converted Electric Vehicle 2. Standards and Guidelines: participating in technical training (CEV) industry, which is being - Engineering Guidelines promoted by the EEC HDC through - Equipment Standards Phase 2: Year 2022 collaboration with all sectors - Installation Guidelines concerned, is aimed at becoming - Testing Procedure and Standards - 120 technical colleges participating an industry with the best safety in the development of Converted standards. It is to be a Thai industry 3. Demand Consolidation: Electric Vehicles developed by the Thais for the - Common Technical Consolidation Thais which is also environmentally - Certification - 400 service garage operators friendly. It is designed to become - Government Support participating in technical training an innovation in the country’s economic development effort, 4. Technology Partnership: - 1,000 electric cars converted linking innovation workers with - Motor and Controller the SME operators and the local Phase 3: Year 2023-2025 communities, to enable the country to catch up with the world in the 21st - Number of technical colleges century economically and socially. participating in the development The CEV industry has practically of Converted Electric Vehicles been launched by the EEC HDC located outside of the EEC as a pilot step in the development of the EEC itself. ☼☼☼ TSAE Automotive Handbook and Directory 2021 - 2022 49



Energy Absolute: Energy for the Future From Green Energy to E-Mobility “Mission No Emission” Contributed by: Currently, the world is focusing Mr. Somphote Ahunai on clean or renewable Chief Executive Officer energy such as wind energy, Energy Absolute Public Company Limited hydropower and solar energy as alternatives to conventional fossil fuels namely oil, coal, and natural gas for power generation in order to reduce greenhouse gas emissions under the Paris Agreement. There is a common notion that increasing reliance on fossil fuels has a major impact on global climate and triggers various disasters such as severe storms, floods, droughts, extreme heat, extreme cold, forest fires, etc. Energy Absolute Public Company Limited (EA), a Thai company that aims to operate a business model that does not cause pollution, is environmentally TSAE Automotive Handbook and Directory 2021 - 2022 51

Energy Absolute: Energy for the Future from Green Energy to E-Mobility “Mission No Emission” friendly. It started with the production in a sustainable way. This is part of biodiesel, then expanded the business and sales of biodiesel, electricity from Thailand’s move towards achieving and diversified its investment in other solar and wind energy, lithium-ion a low-carbon society. areas of renewable energy to achieve batteries for energy storage systems a sustainable company growth in (ESS) and electric vehicles (EV), and Under the leadership of Mr. parallel with the development of the the development of electric vehicles Somphote Ahunai, the visionary CEO, economy, society, and the environment. such as electric buses to make new innovations emerge for the benefit Currently, the company’s business public transportation modern and at the macro level. The company started activities are divided into four main convenient, thus reducing pollution with the production and distribution of groups as follows: Biodiesel The company has started investing in a biodiesel plant (B100) that uses palm oil as feedstock for distribution to domestic oil traders while selling pure glycerin and other by-products. In addition, the company has been exploring and developing the use of crude palm oil for processing into other value-added products. For example, it is used to produce bio-based phase change material (PCM), which is gaining attention in many fields and countries that want to promote energy savings or exploit the use of bio-based materials. The company’s PCM manufacturing capability can be modified to produce other products such as bio-hydrogenated diesel (BHD), green jet fuel, or bio-based transformer oil. 52 TSAE Automotive Handbook and Directory 2021 - 2022

Energy Absolute: Energy for the Future from Green Energy to E-Mobility “Mission No Emission” Phase Change Material (PCM) in terms of energy conservation in many industries such as construction, transportation, garment, packaging and others Materials with high energy storage capacity helps that require effective temperature treatment. Moreover, the maintain a constant temperature at a certain value by products of PCM are made from bio-based materials which absorbing and releasing heat energy and changing the are eco-friendly. Therefore, the use of PCM as an energy state of matter from solid to liquid and from liquid to solid storage system that utilizes the properties of latent heat is by changes in temperature. Therefore, it can be used as a an efficient method. component to maintain temperature. The constant temperature transition properties of PCM offer tremendous advantages Renewable Energy Power Plants Renewable energy power plants generate electricity from solar and wind power for sale to the Electricity Generating Authority of Thailand and the Provincial Electricity Authority. Currently, the group has four solar power plants with a total capacity of 278 megawatts and eight wind power plants with a total capacity of 386 megawatts. The company has opted for highly efficient machinery and equipment in the production of electricity from solar and wind energy. A single axis tracking system installed on two solar power plants with a total capacity of 180 megawatts helped generate an additional 20-25% of electricity production. Installation of an automatic solar panel cleaning device that allows the solar panels to be cleaned on a daily basis enables the efficient generation of electricity. Class 3 wind turbines were selected for the wind power plant, which are suitable for the wind conditions in Thailand with relatively low wind speeds. This includes the design and installation of wind turbines at higher altitudes than general wind turbines. TSAE Automotive Handbook and Directory 2021 - 2022 53

Energy Absolute: Energy for the Future from Green Energy to E-Mobility “Mission No Emission” Lithium-ion Batteries According to renewable energy generation, the amount of electricity generated depends on sunlight and wind, which are highly variable over a given period of time. Therefore, it is not feasible to produce electricity continuously. The company has therefore expanded its business into energy storage systems, and lithium-ion batteries are used to store electrical energy generated from renewable sources. This move benefits both the company’s business and the general renewable energy and electric vehicle manufacturing industries. It has jointly invested in AMITA Technologies Inc. (AMITA -Taiwan), a specialist with more than 20 years of experience in the manufacture of lithium-ion batteries used for energy storage systems and electric vehicles from Taiwan to expand and enhance the business competitiveness of the Group, while adhering to environmentally friendly business policies. In addition, the company has established a subsidiary - Amita Technology (Thailand) Co., Ltd. to conduct research and development business, and set up a factory to produce and sell lithium-ion batteries in Thailand with an initial capacity of 1 GWh. The lithium-ion battery factory in Thailand is expected to start commercial operations around the fourth quarter of 2021. Lithium-ion battery is an electrical cobalt, manganese and nickel can be company’s lithium-ion battery products, energy storage device that can store extracted from the recycling process. electric trucks and electric passenger a large amount of electrical charge. boats are offered with 100% electric It is a type of battery that can be Stepping into the New Era, propulsion. Under the logo MINE, which recharged when the power is used Capturing the Growing Trend of stands for Mission No Emission or Zero up. The company designed it to have Electric Vehicles Pollution Mission, modernizing means high energy storage capacity and of public transportation, making them light weight. Lithium-ion battery has a The growth of electric vehicle industry comfortable and thus reducing carbon long life expectancy and contains no has driven the trend of increasing demand dioxide emissions, sustainably reducing environmentally harmful substances for lithium-ion batteries. It has become a dust, smoke and pollution, is part and such as acid or lead. The company also new trend that is perfectly aligned with parcel of the effort to lead Thailand into uses Self-Terminated Oligomer with the process of environmental protection. a low-carbon society. Hyper-Branched Architecture (STOBA) Under the concept of corporate social as a component of lithium-ion batteries innovation (CSI), which is built on the to prevent potential hazards such as fire and explosion. Lithium-ion battery lasts for several years and when it’s time to replace the batteries used in electric vehicles, the battery still retains a significant useful storage capacity which can be reused for other purpose. When the battery comes to the end of its useful life, it is processed for recycling where valuable metals such as lithium, 54 TSAE Automotive Handbook and Directory 2021 - 2022

Energy Absolute: Energy for the Future from Green Energy to E-Mobility “Mission No Emission” Electric Bus In 2020, the Group started building an assembly plant for electric buses. This will be a bus that is 100% electric, with a lithium-ion battery manufactured by the Group. It has an annual production capacity of 3,000 vehicles and can be converted to manufacture other types of vehicles such as coaches, trucks or other industrial vehicles. The electric bus, “MINE BUS”, is packs, which includes status monitoring, passenger information board showing a vehicle with low floor which enables control and management of parameters, travel information and pick-up points by passengers in wheelchairs, children, and and a built-in cooling system. This also the pier, including security system in elderly to easily and comfortably get on includes coolant management to keep accordance with the Marine Department and off. There is no difference from the the battery temperature in the right range standards. The development of the height of the cabin, as with other types thus prolonging its life.Ultra Fast Charge EA Anywhere application platform for of vehicles having a spacious cabin. The technology of EAAnywhere takes care passengers is underway to check the distance between seats is large and of the battery charging, which could route, real time berth, and attractions comfortable. It is also equipped with reach 85% state of charge (SOC) in in the vicinity of the port. USB ports to charge mobile devices. 15 minutes, depending on the voltage, Driving performance is efficient without temperature and different states of the The company has collaborated internal combustion engines that cause battery. The electric boat can travel with the Ministry of Marine in the air pollution and noise pollution. It can about 100 km on a single charge. The development of SaphanPhut Pier and be driven continuously in variable road, round from the 28-head charger is an Nonthaburi Pier to install various travel traffic, and weather conditions. It is innovation that the company designed information display for passengers in the comparable with an internal combustion to charge the largest electric vehicle waiting area at the port. The company engine vehicle in terms of reliability and at present, thus upgrading the public has deployed the EMV contactless trustworthiness. It is equipped with a transport on the Chao Phraya River.It card system as the main system for lithium-ion battery of 250-350 kWh, which is environmentally friendly, generates fare payment. It will serve as a pilot can be charged for a minimum of 15-20 no pollution and PM2.5 dust, and it project for other mass transit providers minutes and can cover a distance of up increases the number of passenger to create an ecosystem of open-loop to 300 kilometers on a single charge. It boats to meet people’s needs. ticketing systems that can link various contributes to environmentally friendly modes of public transportation. Using a road transport. In addition, the electric passenger single card in Bangkok and surrounding boat also has facilities such as air areas, the EMV Contactless System Electric Ferry conditioning, air disinfection machine, and is an electronic payment terminal that The company developed a lithium- ion battery that can be used as energy storage for other electric vehicles such as electric passenger boat, “MINE SMART FERRY”, which has been registered with the relevant authorities. Thailand’s first electric boat has passed design review, system testing and navigation to meet necessary standards and safety regulations. MINE SMART FERRY could possibly win the 2020 National Innovation Award. This electric boat was designed and built by a team of Thai nationals. This catamaran has an aluminum alloy hull with a maximum carrying capacity of 250 passengers and a top speed of 18 knots (33.34 kph). It is powered by a 700-800 KWh lithium-ion battery manufactured at the company’s factory by Amita Technologies, a member of EA Group of Companies. It is using a battery pack already assembled into modules and TSAE Automotive Handbook and Directory 2021 - 2022 55

Energy Absolute: Energy for the Future From Green Energy to E-Mobility “Mission No Emission” supports both debit cards and credit cards (Europay, Mastercard, Visa) from all banks with contactless symbols allowing passengers, both Thais and foreigners, to travel seamlessly in this cashless age. The company also makes HOP card, a prepaid electronic card that can be used to pay fares for electric passenger boats for a segment of passengers without access to debit or credit cards, such as students, pupils, etc. The system will collect anonymous information about passenger usage and this will be used to develop more efficient plans for electric passenger boat services. Moving Forward to Build cars and electric buses, including During the first phase of installation an Electric Charging Station electric passenger boats with 2 systems of charging stations service area, - Support the Growth of such as AC (Normal Charge) and DC the aim is to put them up in public Electric Vehicles (Fast Charge) supporting high speed places that allow parking of electric charging (4C rate). The charging time vehicles for a period of at least 1-3 The company is a pioneer in installing depends on the type of vehicle, the hours, such as shopping malls, electric charging stations to power type of charging control system, and hotels, restaurants, hospitals, electric vehicles in Thailand by operating the size of batteries. Charging stations parking garages, offices, business electric vehicle charging stations under are continuously expanding to respond districts, motorway service area the brand “EAAnywhere”. The company to consumer needs. Currently, there are on main routes, as well as inside aims to increase consumer confidence more than 440 stations nationwide with the service station, etc. Users of in purchasing electric vehicles by more than 1,700 charging heads. The electric charging stations can either providing clean energy to the automotive company has developed the following walk-in or specify in advance which industry, thereby reducing greenhouse four electric charging cabinets: charging station and device they gas emissions and promoting the use will utilize through “EA Anywhere” of renewable and clean energy as • Normal Charge 22 kW (AC) will application and pay through the opposed to the use of fossil fuel energy support the charging of BEV electric 2C2P Payment Gateway System, in the country’s transportation system. vehicles and PHEV vehicles. an online payment system that This is part of the development of an supports both credit and debit cards, infrastructure that is ready to support • Fast Charge 40 kW (DC) will support designed to support users in the innovations in electric vehicles or the high-speed charging. Suitable for digital age with convenience, speed, Next-Generation Automotive. medium-sized electric vehicles that and highly reliable security. ☼☼☼ are BEV only. Charging Station : EA Anywhere • Super-Fast Charge 150 kW (DC) will It is a charging station for electric support high-speed charging. Suitable vehicles, for both PHEV (Plug-in Hybrid for medium to large electric vehicles Electric Vehicle) and BEV (Battery Electric that are BEV only, such as electric Vehicle). It uses conductive charging buses, electric cars and electric trucks. technology by connecting the electric vehicle directly to the charger through • Ultra-Fast Charge 300 kW (DC) will a cable, which is considered a widely support very high-speed charging. used form of charging today. It can be Suitable for large electric vehicles used for both AC and DC charging. It equipped with a large number of can charge up to 44 kilowatts/hour, batteries, such as electric passenger depending on the electric vehicle model’s boats, electric buses and electric charger. The electric charger type DC trucks. The largest charging station can charge up to 150 kilowatts/hour. has been installed for charging a 3 MW electric boat, with 14 cabinets The company has worked with including 28 chargers. partner companies to design and develop electric charging cabinets for various types of electric vehicles with advanced technology to cover all types of electric vehicles, for both electric 56 TSAE Automotive Handbook and Directory 2021 - 2022

Carbon Neutrality New Challenge of Industrial Competitiveness Contributed by: Carbon Neutrality: Dr. Theerawat Limpibunterng New Direction for Industry Vice President Nowadays, the effects of global Denso (Thailand) Co., Ltd. warming are getting worse, pushing global leaders not only in developed countries but also in developing countries, to realize its impact. Natural disasters from global warming could cause damage to the economy, society, environment and people’s standard of living. Therefore, numerous leaders declared and set their country target to reduce greenhouse gas emission in order to slow down the rise in global temperature. Thailand is one of those who aims to reduce greenhouse gas TSAE Automotive Handbook and Directory 2021 - 2022 57

Carbon Neutrality: New Challenge of Industrial Competitiveness emission. The government has set From this measure, goods exported to Milestone to Carbon Neutrality: a policy to promote electric vehicles European union must comply with this DENSO Case Study as well as promoting utilization of directive from 2022 onwards. renewable energy to public and business DENSO, as leading auto parts sectors. In the European union, there According to this direction, company with its facilities located is a heightened concern about global manufacturers have to significantly globally, realizes and well understands warming. Several measures have been reduce greenhouse gas emission. In the the changes in global environment. put in place to enforce entrepreneurs automotive industry, car assemblers and Therefore, DENSO has announced to adjust their production processes to part manufactures have started to set its ambition to develop products and be more friendly to the environment. their goal to achieve Carbon Neutrality. manufacturing process to achieve Carbon Neutrality by 2035. DENSO’s Business Focus Fields DENSO’s Core Products HVAC units Condensers Motor generator Power control unit Power cards Wheel speed sensors Gasoline direct injector High pressure pump Vision sensors Millimeter-wave radar sensors Vertical articulated Environmental control systems robots for greenhouse cultivation, Proform-Controller Source: DENSO Integrated Report 2020 58 TSAE Automotive Handbook and Directory 2021 - 2022

Carbon Neutrality: New Challenge of Industrial Competitiveness To achieve Carbon Neutrality, DENSO sets policy and emphasizes these three pillars; (1) Manufacturing: The focus is how to reduce CO2 emissions from plants in the product manufacturing process. (2) Mobility products: DENSO will Source: DENSO’s future environmental initiatives develop broad technologies, from increasing the fuel efficiency of internal combustion engines to EVs, HVs, and FCVs. Resources will be carefully allocated. (3) Energy use: DENSO will develop a system for collecting and reusing CO2 in the atmosphere and CO2 emissions from plants and offices. DENSO Thailand plays a role energy use comes from manufacturing The picture below is an example of as mother plant of Asia and emits process. Optimal productivity improvement IoT utilization in DENSO. It develops approximately 60,000 tons of CO2 is not only reducing energy consumption simple IoT to support analysis of operators per year from its production process. but also enhancing cost competitiveness. and machines. This allows to find out DENSO Thailand is going to rebuild At present, DENSO brings in IoT losses in production process and help its factory to have Carbon Neutrality system and applies it to realize lean in significantly improving production through 2 key activities which are manufacturing prior to full automation. In efficiency in a shorter time with minimal “Energy Reduction” and “Renewable Thailand and Asia region, manufacturing investment. Energy Utilization”. relies heavily on human workforce and needs to minimize investment. Energy Reduction Productivity Enhancement: Enhance Production Productivity under the Principle of Lean Automation Productivity improvement is key for Carbon Neutrality because 70-80% of TSAE Automotive Handbook and Directory 2021 - 2022 59

Carbon Neutrality: New Challenge of Industrial Competitiveness Energy JIT (Just-in-Time): Efficient to minimize energy loss and utilize only process size, suitable for each factory Use of Energy without Loss necessary energy. and scale of production. 1/N principle reduces energy loss through over Just-in-Time can be applied to 1/N Technology: 1/N Low-Energy capacity of machine. For example, energy use. One of DENSO’s example Technology Development machine size for die cast production in is to create a system where “energy Thailand is 1/6 of standard machine. supply side” could communicate with DENSO continuously develops This enables DENSO to reduce CO2 “energy user in production side” in order technology in order to minimize production emission by 1/3. Renewable Energy Utilization Source: www.denso.com/global/en/about-us/sustainability/environment/ecovision/energy02/ Renewable Energy Generation in Factory Aiming to reduce fossil energy use, DENSO has brought in co-generation system using LNG and heat from factory to produce electricity. In addition, electricity from solar cells is also used in DENSO factories globally and in Thailand. Renewable Energy Purchasing from External Sources Although it has implemented various activities to reduce energy use and produce its own energy, but still it cannot achieve its target of Carbon Neutrality. Last important measure and necessity is to procure renewable energy from external sources. At present, many countries in Europe or neighboring countries in Asia such as India, Philippines, and Indonesia have established their infrastructures and introduced Renewal Energy Certificate (REC) regulation. The REC allows these countries to make agreements 60 TSAE Automotive Handbook and Directory 2021 - 2022

Carbon Neutrality: New Challenge of Industrial Competitiveness Source: www.denso.com/th/en/news/newsroom/2018/20180702-01/ and procure energy from water, wind, sun, biogas, etc. In Thailand, the REC system has already been initiated such as the REC of Electricity Generating Authority of Thailand (EGAT). As Thailand is an agricultural country, it has a great potential for biogas and biomass energy. However, there is a limitation because the power source is far from factory location making it challenging to transmit energy. Energy procurement regulation is a key factor in order to truly achieve Carbon Neutrality in Thailand. Source: www.denso.com/global/en/about-us/sustainability/environment/ecovision/energy02/ Summary: Extend current high investment, but key success is countries such as India. Therefore, it strengths to be ready for how to utilize resources in production is a very important issue for Thailand future expansion process with maximum efficiency in order that the government and private to minimize loss from manufacturing sectors work together to make the Achieving Carbon Neutrality is process and energy use. Therefore, Thai industry sectors be elevated to not only a social responsibility but the optimal integration between Thai Carbon Neutrality status, which will it will also make Thailand industries skilled labor and machines by applying build on the strengths of the Thai competitive in the future especially digital technology or IoT will be the industry to be able to withstand the for the S-curve industry and Thailand key success of Thailand Industry. new era of competition. This shall Industry 4.0 such as Electric Vehicles also sustainably attract the world’s and export-oriented industry. At present, some of the global leading industries in the future. ☼☼☼ industrial sectors have started to Key success for Carbon Neutrality reorganize their production supply is not bringing in new technology to chains to low-cost renewable energy upgrade the factory because it requires TSAE Automotive Handbook and Directory 2021 - 2022 61

Organization’s Values BTS est Quality S = Synergy SMART M = Management Improve echnology A = Activeness R = Responsibility T = Trust and Meet Customers atisfaction BANGKOK TAIYO SPRINGS CO., LTD. 321 Moo 11 Soi S.Thaiseree 2, Suksawad Rd., Naiklongbangplakod, Phasamuthjaedee, Samutprakarn 10290, Thailand. TEL. +66 (0) 2425 0934 FAX. +66 (0) 2425 0936 E-mail : [email protected] www.btssprings.com

Thailand’s First Internationally - Recognized Automotive Testing Facilities Contributed by: Following the goal to uplift vehicles and auto-parts manufactured Mr. Worawuth Kovongpanich in Thailand for international acceptance in quality Expert of Testing, R&D Center Division and standardization, the Ministry of Industry has established automotive testing Thailand Automotive Institute infrastructure for automotive product certification and R&D activities which then will increase the competitiveness of auto makers in the country. This project is known as Automotive and Tire Testing, Research and Innovation Center (ATTRIC) with Thai Industrial Standards Institute (TISI) as the project owner. The project aims to support automotive testing for certification, research and development, and also as a learning center for automotive standards and technology. TSAE Automotive Handbook and Directory 2021 - 2022 63

Thailand’s First Internationally - Recognized Automotive Testing Facilities The ATTRIC project, which The ATTRIC project in Sanam Chai Ket, commenced in 2015, is situated on Chachoengsao province an area of 1,235 rai (197.6 hectares) in Sanam Chai Ket, Chachoengsao The ATTRIC project in Sanam Chai Ket, Chachoengsao province province. It was designed as the largest central testing facilities for automobiles การทดสอบยางลอ UN R117 in Thailand and Southeast Asia region. The facilities will eventually include a comprehensive set of infrastructure required for automotive testing ranging from testing equipment, testing laboratories, proving ground and tracks, and an office building. It will be implemented in phases due to the immensity of the said project. The first phase of the project was realized in September 2019, the goal of which was to set up tyre testing facility in accordance with UN R117 standard. TISI assigned Thailand Automotive Institute (TAI) as the tyre testing service provider. Currently, TAI is capable of testing tyres of passenger cars, pickup trucks, trucks, and buses in compliance with UN R117 standard namely rolling resistance, rolling sound emission and wet grip. A test for UN R117 tyres Seat belt anchorages test Seat & head-rest test การทดสอบยางลอ UN R117 ทดสอบการยึดเกาะถนนบนพนื้ เปยก ทดสอบความตานทานการหมุน Rolling sound emission ทดสอบเสียงจากยางลอ อ UN R117 ทดสอบกาWรยeึดtเกgาriะpถนteนsบtนsพน้ื เปย ก Seat belt test งจากยางลอ ทดTสhอeบคsวeาcมoตnาdนpทhานasกeาร, หcมuุนrrently being implemented, commenced in 2020. TISI increased the number of testing laboratories for automotive passive safety system standard such as seat belt (UN R16), seat belt anchorages (UN R14), and seat & head-rest (UN R17/ R25). นบนพน้ื เปย ก Rolling resistance 64 ทดสอบความตา นทานการหมุน TSAE Automotive Handbook and Directory 2021 - 2022



Thailand’s First Internationally - Recognized Automotive Testing Facilities Tyre testing Dynamics R117 test Skid pad test Brake test track EV battery test facility In 2021, ATTRIC continues to enhance its testing capability to provide accreditations for active safety systems such as vehicle dynamics test area involved with vehicle stability control system and steering system, braking system, and hill start assist system in accordance with UN R13H and R13 standards, as well as facilities to provide safety tests for electric vehicles in accordance with the UN R100 and R136 standards. EV Battery Pack EV Battery Pack Although the project has been EV Battery Test Facility making great strides as previously mentioned, there are still challenges in the future including further enhancement of its capabilities to provide more sophisticated safety systems testing and automobile performance evaluations such as high-speed proving ground, crash test facility, as well as the management aspect of technical services to facilitate the needs of industrial and government sectors in controlling automotive standards in compliance with the rules and regulations. When all these goals are accomplished, the Thai automotive sector will be strengthened and realize its full potential in a sustainable manner. ☼☼☼ 66 TSAE Automotive Handbook and Directory 2021 - 2022

Tactics of New Car Sales in Thailand Contributed by: Sales of brand new passenger Mr. Thibodee Harnprasert* vehicles and one ton pickups vary in each country, due primarily to different sales mechanisms. In Thailand, new vehicle sales involve a sales approach which might not be the same as in other countries. But first, let’s look at the automobile sales statistics from Thai Automotive Industry Association as follows: *Thibodee Harnprasert is former Chairman of Logistics and Transport Management Application Development and Energy Saving Projects; 67 former President of the Society of Automotive Engineers - Thailand; and Executive Advisor of the Thai Automotive Industry Association under the Federation of Thai Industries. (2005-Present) TSAE Automotive Handbook and Directory 2021 - 2022

Tactics of New Car Sales in Thailand Year 2018 2019 2020 Total domestic car sales 1,041,739 1,007,552 792,146 One ton Pickup 364,932 Passenger car + Eco car + PPV 447,365 431,766 378,296 Others 546,244 529,050 48,918 48,130 46,736 For this article, we will refer only to dealers are constrained from ordering income. Offering additional accessories the sales mechanisms for four-wheeled only the models that they want. For the and supplementary services are normal vehicles comprising of passenger vehicles payment system, each carmaker will practices in Thailand. Car buyers usually (passenger cars, eco cars & one ton have different policy such as: ask for these add-ons and use them pickups passenger vehicles) and one as a criteria to compare and choose ton pickups, not including six-wheeled • A bank guarantee to ensure payment which dealers they would purchase vehicles and larger. When a customer of ordered vehicles. The credit terms their new cars from. decides to buy a car, he or she will go can be from 7-14 days. With this to a dealer which may not have the method, the car dealer will have to Accessories and supplementary model or color that he or she wants pay a banking fee and have to make services items can be divided into two in its inventory, thus the need to make a deposit with the bank which cannot main groups comprising of the Free of a reservation. The dealer will receive be disbursed for other purposes. Charge (FoC) items which are given away the reservation and the customer will for free to new car buyers and at the have to pay a deposit as required by • Mortgaging land with the distributor expense of the dealers, and the second the dealer, which may differ among to ensure payment of the cars. The list of items which salespersons make brands. However, according to Thai laws, credit terms is from 7-14 days as the offer to help their dealers to gain the dealer is prohibited from keeping well. With this method, the car dealer extra income. Among the accessories this deposit if the customer changes will have to bring its land deed to and supplementary services that are his mind and cancels the reservation. mortgage and have to pay a fee at popular among Thai customers include: But in reality, it is not that easy for the the Department of Lands. There is customer to get a full refund. no need to have a bank deposit. Paint Sealant or Car Coating Paint sealant or car coating helps Prior to discussing the next stage, I • For some distributors, especially would like to explain the business system the popular car brands, they may increase shine and protect a car’s between car dealers and the importer or or may not allow land mortgage, paint for a period of time. This service the exclusive distributor authorized by and the credit terms will be good is popular among new car buyers who the carmaker. As to the general practice, only for three days. In the case of would like to keep their cars look shiny the distributor will seek out applications low liquidity car dealers, they may for as long as possible. It is mostly FoC for potential dealership under the terms require cash payment. item given as a complement to new and conditions that it requires such as car buyer. But some used car owners the construction & design blueprints Nevertheless, once the dealer also buy this service which account for of Showroom and Service Workshop, receives the cars, they will accrue about seven percent of the FoC volume. Parts Counter and Storage, Body Repair interest for as long as the cars are not Shop, Customer Lounge, Stock Yard, sold. Therefore, if they are expensive Ceramic Coating Pre-Delivery Inspection (PDI) facilities models or hard- to-sell ones, the profit Ceramic coating is currently popular as well as requirements on the number margins will continue to decline and of relevant personnel for each division often times they would try to sell at a among car dealers since, unlike normal who have to undergo training, prior to loss, with an offer of additional services car coating which they have to provide commencing the business in compliance and accessories to lure customers. for free to close their new car sales and with the standards of each company. bear additional cost, dealers will push All these aforementioned prerequisites In Thailand, almost every car brand for their salespersons to offer this as can be regarded as an initial physical will offer additional accessories to buyers an extra service to clients. Ceramic investment, and once it will commence at their showrooms. Sometimes when coating is not a complementary service the business, the car dealer will have to there is intense competition, they could since it is better than general coating. begin ordering the cars. But in reality, even offer a complementary first-class Dealers can earn a high profit margin the distributor will send the vehicles motor insurance. Especially during a and salesperson can possibly earn to the dealer taking into account the poor economic situation, profit margins more commission from offering ceramic location, size, and territory of the of car sales will be very low. Hence, coating service than from selling a car. particular dealership. Regarding car they usually offset the lower margins models, it usually dispatches a mixture through taking commission from motor Rust Proofing of models which are in high demand, insurance companies and from financing Due to Thailand’s hot humid and models which are difficult to sell. firms that provide installment plans for The proportion is usually similar for their clients, both of which are important climate, long rainy season, and long all dealership. This means that car sources of additional income. Sales of coastal areas, there are still demand accessories is also another source of for rust proof service from car lovers and people who aim to use their cars for at least seven years. Furthermore, the government’s car procurement 68 TSAE Automotive Handbook and Directory 2021 - 2022

Tactics of New Car Sales in Thailand regulations require additional rust purposes. It is another FoC item on both driver and passenger. The light proofing on every new car purchase every car. will turn on automatically when the door with products that are certified by a is opened and will be turned off when certain standard. Therefore, there are Recording Camera (DVR) closing the door. still demands for rust proofing among Recording Camera (DVR) has almost new car buyers and dealers will usually It is very useful during night time to include this as part of the FoC package become a compulsory complementary easily check if there is something left on in their new car offering. Nonetheless, item, among many other free gifts that the floor by accident. It is a good item the service division can still offer this customers usually ask for, or being among for sales since the installation is easy service to used car owners to provide their most wanted list. Nonetheless, and the price is relatively inexpensive an additional income for their service there are two types of DVR. One is a for the car owner. center. basic camera which can only record the front view and is usually included Emergency Kit Door Visor as FoC item. The other type is a DVR It is a set of tools for used during Door visor is regarded as a which can record both front and rear views simultaneously. This type is emergency, such as when the battery complementary item that the dealer more expensive and the dealer will dries out or when the car needs to be has to provide to every new car buyer. usually ask customers to pay more if towed. The emergency kit includes Almost every brand has included door they would like to have it and thus the a high-quality tow rope, two battery visor on its FoC list. It is considered dealer earning some additional incomes cables (red and black), LED bulb, a main item to close sales. There is from its sales. cigarette lighter adapter, and a pair of almost no chance for service center to fabric gloves. This is usually FoC item earn an income from selling this item. for new car sales. Trunk Tray Parking Sensor Car Cover Another 100% FoC item, the trunk Parking sensor is an accessory Car cover is labeled with logo, and tray is a plastic tray to put on a trunk that is usually pre-installed in most size matching the particular car model to prevent dirt from accumulating cars. But for lower-priced cars, they but the type of fabric must be chosen directly on the trunk’s carpet, especially usually won’t have this item and thus carefully to match the market preferences water or other liquid. Most carmakers the car dealer can offer it as an add-on such as on how much it can prevent don’t provide this with the cars they or as a complement for customers who rainwater seepage. Pricing varies and originally sell. want it. For old cars bought some five it is usually FoC item. years ago or more, they might not have parking sensor pre-installed and thus the service center can offer to sell it. Step Ladder Foot Step Light License Plate’s Frame Step ladder is a stainless steel Foot step light is installed to provide When buying a new car, dealer sheet printed with a car model’s logo. lighting around the foot rest areas of will provide a temporary license plate It is installed on the car’s step floor to for customer to use before he or she help prevent scratches and for aesthetic receives the official license plate. This “red plate” is just an aluminum plate and thus a frame is given as a complement to every car sold. TSAE Automotive Handbook and Directory 2021 - 2022 69

Tactics of New Car Sales in Thailand Tint Film Fog Lamp Tint film is provided to every new Some car models will not have fog car sold except to customers who lamp pre-installed and thus customers refuse to have it because Thailand is will have to pay for it. It is another popular a hot country. Since tint film market is item which can provide additional income highly competitive and there are many for the dealer. quality grades and brands, consumers may look for what they want and thus Leather Seat this offers a promising revenue stream Because most car models in Thailand for the dealer provided customers prefer the higher-priced film. For this come with fabric seat covers, some business, besides the brand name, customers want to change them to an important factor is the staff since factory-standard leather (a combination of it requires a skilled staff to make sure genuine leather and synthetic leather) or the installment is in order. It generally all-genuine leather. The price difference requires installers who have at least 2-3 between the two types of leather are years of experiences since neophytes substantial. Customers, nonetheless, are likely to cause more damage. In have to pay extra for either option. Thailand, tint film will usually be installed all around the vehicle, including the front In reality, dealers may offer additional FoC items to make the list look windshield. The challenge is on installing longer but we won’t go into details of these small items here. on the front and rear windshields. In Europe or in cold-weather countries, Nevertheless, car dealers will usually avail of outsourced suppliers they won’t install tint film on front and to take care of these FoCs, add-ons, and service items. The dealer will rear windshields. Some countries even issue a job order per vehicle, eliminating the burden on inventory, storage, ban it for safety reasons. installment and potential damages. They can also pay one by one and only after completion and inspection will they issue the billing and pay according to the billing cycle. This business practice is generally observed throughout Thailand and there are suppliers all over the country who offer these products and services to car dealers. The sources of these products include both domestic and imports, the majority of which come from China. Chinese products are cheaper than locally-made ones but with a number of quality issues. Quality assurance on many Chinese-made products is not quite acceptable among Thai consumers when compared to Thai-made products which are more neatly produced and possess a superior quality. However, importers have continued to adjust Chinese-made products to approximate the Thai market preferences and thus gaining wider acceptability from local customers. Due to intense competition, consumers are increasingly looking for cheaper products with satisfactory quality. Chinese-made products are forecasted to gain a significant larger market share in the next 3-5 years. Thai-made products will lose it competitiveness against Chinese-made goods in the future due to their disadvantage on the economies of scale. Skirt and Spoiler The car business may be changed dramatically in the future because Skirt and spoiler are popular car electric vehicles are expected to take more market share. More purchases will be conducted online ranging from the entire vehicle to accessories, thus accessories among car lovers. Most the profit margin from new car sales will be greatly reduced. Moreover, EVs customers have to pay an extra for have a low maintenance cost, thus service centers’ revenues will decrease. these items since they are expensive. When the margin comes down to an extreme, dealers won’t have sufficient income to recoup their investment and pay for expenses such as rental fees, utility bills and staff salaries. An important benchmark is the comparison of their profit margins to their real estate values. Therefore, to survive and thrive in the future, car dealers will have to downsize their business, service areas, workforce, utilizing more technology to boost speed and efficiency, and being able to promptly respond to the needs of consumers. ☼☼☼ 70 TSAE Automotive Handbook and Directory 2021 - 2022

ADVERTORIAL The Starting Point of AirLumba Twenty years ago, Mr.Thongchai Limpaitoon, President of Srithai Auto Seats Industry Co.,Ltd., was suffering from an excruciating back pain which ran down his legs and forced him to walk with a limp. This was caused by the long drives he took almost daily all over the country. Fortunately, he met an American chiropractor who introduced him to a medical technology for rehabilitating post-operation patients.The technology worked wonder for Mr. Thongchai and he has fully recovered the use of his back. He can still drive around with his family as usual and never has to be operated on or suffered from back pain again. The technology is called Continuous Passive Motion and Mr. Thongchai feels he should share it with others so everybody can have an opportunity for a healthy back. He worked on the technology with teams of medical doctors and researchers as well as leading engineers. The team was able to develop the Air Motion Technology, the world’s first integration of health and automotive know-hows which is guaranteed to be safe for users. And this is how AirLumba originated.

ADVERTORIAL Why is AirLumba designed for the health of your back? I Got Your Back. Our body is not designed to remain still and static. It requires constant movements, without which the body starts to complain with muscular aches and joint pains. This is how our body tells us to move the parts which are suffering. With just slight movements, the body will become more relaxed.This is because “movements” are a natural mechanism which minimizes, heals and prevents physical discomfort which occurs at a particular area on the body. As a producer of automobile seats, AirLumba is aware of this important natural phenomenon and makes it a major emphasis in the design of its products, carefully worked on by a team of spine specialists and ergonomic engineers, to make sure that the spine is protected. For sustainable physical health of automobile driver and passengers, all steps in the designing process must be taken with thorough attention to the customers’ health, safety and comfort. AirLumba’s aim is always to offer the best seating comfort to drivers and passengers.

AirLumba Makes a Difference. Spine health products are usually designed first and foremost on the ergonomic principles. Products by AirLumba are different.They are produced with the principles of Dynamic Design. The seats are designed to learn and memorize the drivers’ and passengers’ postures which are appropriate for the muscle and spine movements, allowing for the development of correct seating habit and continuous movements. The Dynamic Design enables the body to move with ease. This is not to mention the fact that materials for automobile seats by AirLumba are in accordance with all automobile standards. They are inflammable, non-toxic to humans and the environment, safe at all temperatures and also safe from causing injuries during accidents. The seats have been tested and proven that they do not interfere with the drivers’ concentration. The driving comfort experienced by the drivers will not make them drowsy either because their back muscles and spine can move in a natural manner.







Now it’s here! “Lithium-ion Battery” A Clean Battery for Conserving the Environment Contributed by: Lithium-ion battery has been widely Mr. Chanyut Chayawattana recognized as a clean- Director & Deputy Chief Executive Officer (Technical) energy battery. It was invented to replace the traditional Amita Technology (Thailand) Co., Ltd. lead-acid battery and to serve the needs of the electric vehicle (EV) industry as well as the energy storage system (ESS) for electric energy industry, which is a novel global trend. It is recognized today as the best energy storage source, with a long life and a light weight. In addition, Thailand is going to have the largest lithium-ion battery factory in the ASEAN region. Energy Absolute Plc (EA) has signed a memorandum of understanding with the Bluetech City Industrial Estate TSAE Automotive Handbook and Directory 2021 - 2022 77

Now it’s here! “Lithium-ion Battery” A Clean Battery for Conserving the Environment to undertake EA Group’s projects in energy storage so it could be used (ESS) since 2000. Its mission is to Bangpakong, Chachoengsao province, when needed. Hence, the firm had innovate a new type of battery which which is situated in the Eastern Economic looked for energy storage technology is environmentally friendly. The factory Corridor (EEC). Among them is the and found Amita Technologies Inc., a utilizes a closed-system with automation, EA’s lithium-ion battery factory which leading lithium-ion battery producer in to ensure no contaminants leak outside. will have a total investment cost of Taiwan. After some negotiation, both It has been accepted by communities, approximately Bt6.5 billion in its first parties agreed to form a partnership which has allowed it to sustainably phase, and a production capacity through EA’s acquisition of Amita’s stake co-exist. At present, Amita is a leader planned at 50 GWh per year for domestic and commenced the construction of the in lithium-ion battery production in consumption as well as export to other giga-scale lithium-ion battery factory in Taiwan, serving EVs electric-scooters, ASEAN countries. EA’s subsidiary, Thailand through the utilization of the electric bikes and ESS. It has pursued Amita Technology (Thailand) Co. Ltd. Taiwanese knowhow. its business with social responsibility, is in charge of the project. allowing communities to come in to Amita: A Pioneer of Lithium-ion inspect its production system anytime. From Renewable Energy to Battery At the same time, it gears up to answer Environmentally-friendly to the needs of battery usage in the Battery Amita Technologies Inc. of Taiwan new age, which demands clean and has manufactured lithium-ion battery quality industry. The company can Mr. Chanyut Chayawattana, Director & for EVs and Energy Storage System manufacture products that are welcomed Deputy Chief Executive Officer (Technical), by consumers and is thus becoming a Amita Technology (Thailand) Co. Ltd. leader in lithium-ion battery in Taiwan. pointed out that Thailand’s first lithium- ion battery factory originated from EA, “Since the company has been in which started as a renewable energy the field for more than 20 years, its plant producing biodiesel (B100), glycerin products are regarded as having high and other by-products plant located quality, being sold to a number of devices in Prachinburi, prior to diversifying to that use lithium-ion battery. However, solar farms power generation industry it was operating on a small scale, thus with plants in Lopburi, Nakhon Sawan, we have up-scaled it in Thailand, in Lampang, Pitsanulok at a total of order to serve other Southeast Asian 278 MW power generation capacity, markets. Through purchase of shares and wind farms power generation in and a capital increase, EA has now Nakorn Si Thammarat, Songkhla, and become the majority shareholder (77% Chaiyaphum at a total of 386 MW power ) of Amita Technologies Inc. It is now generation capacity. Nonetheless, one regarded as EA’s subsidiary and a obstacle of renewable energy plants at Thai-owned battery factory,” said Mr. that time was the issue of fluctuation in Chanyut. the power generation, which required 78 TSAE Automotive Handbook and Directory 2021 - 2022

Now it’s here! “Lithium-ion Battery” A Clean Battery for Conserving the Environment EVs Support Growth Although EA’s initial intention was to bring the lithium-ion battery for storing energy for its own business as well as the renewable energy industry in general, the growth of EVs has resulted in a significant rise in demand for lithium-ion battery, which has become a new trend that perfectly fits in with the green movement. “The EVs industry is going to going to set up the lithium-ion battery charging capability, and safety. Our replace Internal Combustion Engine plant in Bangpakong, some members target is to be the No.1 in Thailand (ICE) vehicles. Battery is one of the of the community were concerned of and ASEAN because we are the first EVs’ upstream components and also a the possibility of toxic materials. So we company to invest and produce here crucial link in the chain to fulfill various tried to explain to the community that in Thailand. other needs. This is an important turning although it was called battery, lithium- point. If we miss this train, we won’t be ion battery is different from lead-acid The investment promotional scheme able to catch up with our neighbors, battery. The production process is of the Office of the Board of Investment which are all sharing the same vision. contained in a clean factory, referred (BOI) offers good privileges yet some Vietnam has already accomplished its to as clean and dry room, similar to an details might need fine-tuning in the VinFast’s EVs production. Indonesia electronic components factory. future. has invited many EV and Lithium-Ion Battery brands to invest. Even Europe, A Big Cluster of the Future The government has provided which previously used lithium battery various promotional plans, but still in mainly in mobile phones and computer Mr. Chanyut expected that the the general terms. Since this industry notebooks, cannot stay idle and it has lithium-ion battery industry will grow much is still new, there are still certain areas jumped into the battery production foray further. The growth will come from many which might require further support. via its 2030 vision. The United States, fronts: foreign makers who will come Hence, more needs to be learned meanwhile, has many lithium-ion battery in to use Thailand as their production and necessary adjustments need to producers, but it still lags behind Asia, bases; lead-acid battery producers who be made. We never had a lithium-ion which has already engaged in mass will shift their production lines toward battery factory before, so we cannot production. China, South Korea, and lithium-ion; energy companies with readily use the same policy and practice Japan are currently the market leaders. interest in expanding into this industry, already in existence for the lead-acid Tesla, which earlier depended on and other new players. battery factory. Reconsideration is Panasonic, later thought about doing needed for the tax codes, raw materials it in-house. Everyone shares the same “I don’t take this as competition, regulations, and production capacity. view. It will be another disruption in this but rather an interdependence. It will Though the BOI’s privileges on taxation industry. If we can’t adjust ourselves in become a cluster like the automobile are already good to an extent, it may time, we will certainly miss the train.” industry where everyone is knitted need to shift its focus in the future to together in a network. Who will grow support the entire supply chain, treating Mr. Chanyut admitted that lithium-ion depends on the quality of their battery, battery prices were expensive in the prices, usage time, storage capacity, past but as demand has risen, prices have continuously fallen. In the future, its unit cost will be lower than lead-acid battery and its storage capacity will be larger, which means longer usage time. More importantly, lithium-ion battery is a clean battery. Its production process is pollution-free because the electrolyte is inside. Therefore, it has increasingly gained popularity. In the past, when speaking of battery, most people would think about lead- acid battery. But lithium-ion is smaller. Previously, it was popularized in smart phone and computer laptop industries. Therefore, it is different both in form and characteristics. At first when we were TSAE Automotive Handbook and Directory 2021 - 2022 79

Now it’s here! “Lithium-ion Battery” A Clean Battery for Conserving the Environment it as a large cluster in a similar manner to that in the automotive industry. This can assist in lowering costs of the entire industry and enabling the whole cluster to grow together.” Human Resources Development Collaboration in EEC Another outstanding feature of the Amita Technology’s lithium-ion battery is the fact that its factory is located in the Eastern Economic Corridor (EEC) area. “Situated in EEC, we gain additional 100% Recyclable academic cooperation agreement signing privileges as well as assistance in human ceremony between Chulalongkorn resource development. The company has Lithium-ion battery lasts several University and Amita Technology signed a memorandum of understanding years. When it is almost time to replace (Thailand) Co. Ltd. to collaborate on with various educational institutions in it, before it reaches the end of its life, lithium-ion battery recycling. the area to develop future manpower it could still be used for storing energy for the factory. There are few people at home. When the battery is no longer The initial phase of this cooperation who have graduated specifically in the usable, it can be sent to a recycling will cover four years. The objective is field of battery production, especially center. On 24 August 2020, the Center to exchange information and to provide in the lithium-ion technology which of Excellence on Hazardous Substance resources for supporting research originated in Taiwan, Japan, and China. Management (HSM) organized an projects to develop a discharging The closest fields of study are material system prototype and disassembling science, chemistry, automation and techniques of high-capacity lithium-ion mechatronics,” said Mr. Chanyut. battery cell after its expiration as well as to study the recovery process for precious metals. Through exchange of information and knowledge on lithium- ion battery, battery production and testing technologies, these projects are laid down as preparation steps for the development of a full-scale battery recycling factory. Amita will also provide support in terms of resources such as experts and research equipment. Furthermore, Amita Technology (Thailand) Co. Ltd. will apply the research results which are in compliance with its objectives within three years after the completion of the projects. To sum up, in compliance with the EA Group’s policy, lithium-ion battery products will leave no waste. ☼☼☼ 80 TSAE Automotive Handbook and Directory 2021 - 2022

Corporate Members TSAE Automotive Handbook and Directory 2021 - 2022 81

TSAE Corporate Members AISIN TAKAOKA ASIA CO., LTD. 700/89 Moo 1, Amata City Chonburi Industrial Estate, Bankao, Phanthong, Chonburi 20160 Tel: (6638) 454-984-7 Fax: (6638) 454-988 E-mail: [email protected] Website: www.attg.co.th Member No: 0030 Chief Executives: Mr. Hiroyuki Ikedo (P) Mr. Toru Umezawa (Asst. to P) Other Executive/s: Mr. Tawatchai Eiumchotchawalit (SEVP) Mr. Monchai Thitiwiwatkul (SEVP) Mr. Takeshi Adachi (SEVP) Year of Establishment: 2011 Reg. Cap: B100 million Bankers: Sumitomo Mitsui Bank, Siam Commercial Number of Staff: 251 persons Affiliated Companies: The Siam Nawaloha Foundry Co., Ltd., The Nawaloha Industry Co., Ltd., Aisin Takaoka Foundry Bangpakong Co., Ltd., Siam AT Industry Co., Ltd., Thai Engineering Products Co., Ltd. Company Mission: Aiming to be World Class Manufacturer for creating our future Products/Services: Corporate Planning, Function Control, Sales & marketing of cast iron, aluminium & metal forming part for automobile, motorcycle, marine engine, agricultural diesel engine & compressor, pattern & die. 82 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members AVL SEA & AUSTRALIA CO., LTD. Unit 3404, 34th Floor, Suntowers Bldg. B, 123 Vibhavadi-Rangsit Rd., Jomphol, Jatujak, Bangkok 10900 Tel: (662) 299-0500 Fax: (662) 299-0599 E-mail: [email protected] Website: www.avl.com Member No: 0012 Director: Mr. Franz Kinzer Contact: Ms. Siriluk T.Saengchan (Sales & Marketing Assistant) Started: 1999 Bankers: Bangkok Bank Number of Staff: 75 persons Products/Services: Development, Engineering and test systems for Engines and Powertrain systems Test systems and Instrumentation Engine and Chassis dynos Emission analyzer systems Particulate Instruments, Fuel and Oil consumption meter Engine combustion analyzer Optical instruments for combustion analysis Single cylinder research engines Test Bed automation systems Advanced simulation software Onboard emission and diagnostic instruments Garage emission and diagnostic instruments Battery test systems E-Motor test beds Inverter test beds PTE & AST TSAE Automotive Handbook and Directory 2021 - 2022 83

TSAE Corporate Members DENSO INTERNATIONAL ASIA CO., LTD. 888 Moo 1, Bangna-Trad Rd., KM. 27.5, T. Bangbo, A. Bangbo, Samutprakarn 10560, Thailand. Tel: (66) 0 2 3159500 Fax: (66) 0 2 3159559 E-mail: [email protected] Website: www.denso.com/th Chief Executive: Mr. Naoto Inuzuka Chief Executive Officer & President Other Executive/s: Mr. Yutaka Fukaya Executive Vice President Year of Establishment: 2007 Reg. Cap: B752 million Bankers: Sumitomo Mitsui Banking Corporation, Citibank, N.A. Affiliated Companies: • DENSO Sales (Thailand) Co., Ltd. • DENSO (Thailand) Co., Ltd. • DENSO Innovative Manufacturing Solution Asia Co., Ltd. • Siam DENSO Manufacturing Co., Ltd. • Siam KYOSAN DENSO Co., Ltd. • DENSO Electronics (Thailand) Co., Ltd. • Air Systems (Thailand) Co., Ltd. • DENSO TEN (Thailand) Limited Products/Services: DENSO’s regional headquarters for Asia and Oceania performing business administration including R&D 84 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members ENERGY ABSOLUTE PCL. Office: 16th Fl., AIA Capital Center Building, 85 89 Ratchadaphisek Rd., Dindaeng, Bangkok 10400 Tel: (662) 248 2488-92, 002 3667-9 Fax: (662) 248 2493 E-mail: [email protected] Website: www.energyabsolute.co.th Facebook: www.facebook.com/EnergyAbsolute Member No: 0047 Chief Executive: Mr. Somphote Ahunai (Chief Executive Officer) Other Executive/s: Mr. Amorn Sapthaweekul (Deputy Chief Executive Officer) Year of Establishment: 2008 Reg. Cap: B373 million Affiliated Companies: Amita Technology (Thailand) Co., Ltd. Amita Technologies Inc. Absolute Assembly Co., Ltd. MINE Mobility Research Co., Ltd. MINE Mobility Corporation Co., Ltd. Energy Mahanakhon Co.,Ltd. E Smart Transport Co., Ltd. Products/Services: Bio-Diesel Business - B100, Clycerine, Green Diesel and PCM Renewable Business - Solar and Wind Power Plant Energy Storage System Business Electric Vehicle Business - Electric Car, Electric Bus, Electric Ferry and Electric Truck Charging Station Business - EA Anywhere TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members HINO MOTORS MANUFACTURING (THAILAND) LTD. Head Office: 99 Moo 3, Teparak Road, T. Teparak, A. Muang, Samutprakarn 10270 Tel: (662) 384-2900 Fax: (662) 384-0329 Factory 2 (Bangplee Plant): 33/9 Moo 5, Teparak Road, T. Bangpleeyai, A. Bangplee, Samutprakarn 10540 Tel: (662) 386-6128 Fax: (662) 385-5812 Factory 3 (Bangpakong Plant): 700/509 Moo 2, T. Baankao, A. Phanthong, Chonburi 20160 Tel: (6638) 454-577 Fax: (6638) 454-578 Factory 4 (Suvarnabhumi Plant): 88/9 Moo 4, T. Khlong Suan, A. Bang Bo, Samutprakarn 10560 Tel: (662) 326-9741 Fax: (662) 326-9745 Website: www.hinomanufacturing.co.th Member No: 0002 CEO: Mr. Somchai Pleankaew (President) Other Executive/s: Mr. Masato Araki (Senior Managing Director) [email protected] Mr. Kenji Tamura (Senior Managing Director) [email protected] Association Representative/s: Mr. Chukapan Chuakhiaw Shareholders: Hino Motors, Ltd. 79.999%, Mitsui & Co., Ltd. 19.999%, Others 0.002% Started: June 11, 2003 Reg. Cap: B2,500 million Bankers: Sumitomo Mitsui Banking Corporation, Mizuho Corporate Bank, Bangkok Bank, Siam Commercial Bank Number of Staff: 2,842 persons (as of August 2021) Other Companies: Hino Motors Sales (Thailand) Ltd. Number of Dealers: 95 Dealers Company Objectives & Policies: HINO, The Global Brand For All Customers! Products/Services: Importing, manufacturing, assembling and distributing of Hino trucks & buses and component parts in Thailand as well as exporting to other countries 86 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members HITACHI ASTEMO BANGKOK TRADING LTD. 591 UBC II Bldg., 12F., Sukhumvit Rd., North Klongton, Wattana, Bangkok 10110 Tel: (662) 261-0251-3 Fax: (662) 261-0254 E-mail: [email protected], [email protected] Website: www.hitachiastemo.com Member No: 0046 Chief Executive: Mr. Hirohisa Amano (President & CEO) Other Executive/s: Mr. Kazumi Araki (Director) Association Representative/s: Mr. Wonsakorn Kunme (Manager) Mr. Kopong Theerasri (Staff) Year of Establishment: 2009 Reg. Cap: B1,847 million Bankers: Bangkok Bank, Mitsui Sumitomo Number of Staff: 88 persons Affiliated Companies: Hitachi Astemo Ayutthaya Ltd. Hitachi Astemo Lamphun Ltd. Company Objectives & Policies (Company Vision): We shall challenge ourselves to any matter with ambition and vitality We shall give importance to theory, ideas and time We shall respect sincere conduct and endeavors Products/Services: Motorcycle Products Powertrain Devices Electronic Control System Products TSAE Automotive Handbook and Directory 2021 - 2022 87

TSAE Corporate Members HONDA AUTOMOBILE (THAILAND) CO., LTD. Manufacturing: Rojana Industrial Park, 49 Moo 9, Rojana Road, Thanu, U-thai, Ayutthaya 13210 Tel: (6635) 330-999, 331-000-13 Fax: (6635) 330-974-5 Manufacturing: Rojana Industrial Park (Phase 1), 299 Moo 12, Hua Wa, Si Maha Phot, Prachin Buri 25140 Tel: (6637) 623-333 Fax: (6637) 623-300 Sales & Service: 4345 Bhiraj Tower at BITEC, Sukhumvit Road, Bangna Tai, Bangna, Bangkok 10260 Tel: (662) 341-7888, 341-7999 Fax: (662) 089-3002 Website: www.honda.co.th Member No: 0013 Company Executives: Mr. Pitak Pruittisarikorn (Chairman of the Board), Mr. Masayuki Igarashi (Director), Mr. Noriyuki Takakura (Director, President & CEO), Mr. Takeshi Kambe (Director, Vice President), Mr. Pornwut Sarasin (Director), Mr. Pairuch Phunduang (Director), Mr. Kenichi Toyoizumi (Director) Association Representative/s: Mr. Pitak Pruittisarikorn Ms. Ruth Wannaruetai Started: July 1992 Reg. Cap: B5,460 million Bankers: Bangkok Bank, Bank of Ayudhya Number of Staff: 4,341 persons (As of 31 July 2021) Other Companies: Asian Honda Motor Co., Ltd. Asian Parts Manufacturing Co., Ltd. Honda Access Asia & Oceania Co., Ltd. Honda Engineering Asian Co., Ltd. Honda Leasing (Thailand) Co., Ltd. Honda R&D Asia Pacific Co., Ltd. Honda R&D Southeast Asia Co., Ltd. Thai Honda Manufacturing Co., Ltd. Company Objectives & Policies: Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality yet at a reasonable price for worldwide customer satisfaction. Products/Services: Assembly of cars, product parts, sales & service 88 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members JUTHA WAN METAL LTD. Sales Office 89 HQ: 1009 Rama III Rd., Chongnonsee, Yannawa, Bangkok 10120 Rama II: 525 Rama II Rd., Samaedum, Bangkhuntien, Bangkok 10150 Chonburi: Pinthong Industrial Estate, 789/27 Moo 1, Nongkham, Sriracha, Chonburi 20230 Tel: (662) 294-0066-8 Fax: (662) 294-9277, Tool Steel Dep. (662) 294-9280, Stainless Steel Dep. (662) 294-9274 E-mail: [email protected] Website: www.juthawan.co.th Member No: 0043 Chief Executive: Mr. Surain Suwanwongkij (MD) Other Executive/s: Mr. Somchai Benjasiriroj (D) Association Representative/s: Mr. Raksak Liarmpraphangkoon (Business Development Leader) Year of Establishment: 1978 Reg. Cap: B585 million Number of Staff: 470 persons Bankers: Bank of Ayudhya, Siam Commercial Bank Affiliated Companies: Jutha Wan Metal Lab Ltd. Futaba JTW (Thailand) Co., Ltd. Rika JTW Heat Treatment Co., Ltd. Pinthong Steel Co., Ltd. Products/Services: • Importer & Distributor • Stainless steel • Tool steel • Machinery steel • Special steel • Aluminum alloy • Plastic mould steel • Finishing Plate • Decorative Material (No. 4, HL, No. 8, Titanium Plated) TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members MAZDA SALES (THAILAND) CO., LTD. 689 Bhiraj Tower at Emquartier, 15th-16th Floor, Sukhumvit Road, North Klongton, Vadhana, Bangkok 10110 Tel: (662) 030-5400 Fax: (662) 030-5401, 030-5402 Website: www.mazda.co.th Facebook.com/MazdaThailandOfficial Instragram: MazdaThailandOfficial LINE: @MazdaThailand Member No: 0040 Chief Executive: Mr. Chanchai Trakarnudomsuk (President) Year of Establishment: 1996 Products/Services: Authorized Distributor of Mazda Cars Passenger Cars: Mazda 2, Mazda 3 Sport Utility Vehicles: Mazda CX-3, Mazda CX-5, CX-8, CX-30 Sports Cars: Mazda MX-5 Pickup Trucks: Mazda BT-50 90 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members Mercedes-Benz (Thailand) Limited AIA Sathorn Tower, 20th Fl., 11/1 South Sathorn Road, Yannawa, Sathorn, Bangkok 10120, Thailand Tel: +66 (0) 2-034-1000 Fax: +66 (0) 2-034-1234 Website: www.mercedes-benz.co.th Activities: Mercedes-Benz Thailand’s activities include the importation, assembly, sales and customer services for Mercedes-Benz passenger cars and vans. Beside the importation, assembly and distribution of passenger cars, Mercedes-Benz (Thailand) provides full maintenance, repair and customer services facilities. Background: Mercedes-Benz (Thailand) Limited was founded on January 14, 1998 and operates under the auspices of Mercedes-Benz AG, the organization is responsible for the global business of Mercedes-Benz Cars and Mercedes-Benz Vans, with over 170,000 employees worldwide. The company focuses on the development, production and sales of passenger cars, vans and vehicle-related services. Furthermore, the company aspires to be the leader in the fields of electric mobility and vehicle software. The product portfolio comprises the Mercedes-Benz brand with the sub-brands of Mercedes-AMG, Mercedes-Maybach, Mercedes-EQ, G-Class and the smart brand. The Mercedes me brand offers access to the digital services from Mercedes-Benz. Mercedes-Benz AG is one of the world’s largest manufacturers of luxury passenger cars. In 2020 it sold around 2.1 million passenger cars and nearly 375,000 vans. In its two business segments, Mercedes-Benz AG is continually expanding its worldwide production network with around 35 production sites on four continents, while gearing itself to meet the requirements of electric mobility. At the same time, the company is constructing and extending its global battery production network on three continents. As sustainability is the guiding principle of the Mercedes-Benz strategy and for the company itself, this means creating lasting value for all stakeholders: for customers, employees, investors, business partners and society as a whole. The basis for this is Daimler’s sustainable business strategy. The company thus takes responsibility for the economic, ecological and social effects of its business activities and looks at the entire value chain. Company Ownership: Mercedes-Benz AG (Stuttgart, Germany) Senior Management President and CEO: Mr. Roland Folger Vice President and CFO: Mr. Martin Brengartner Vice President: Mr. Bjoern Gustrau (Sales and Marketing) Mr. Putthi Tulayathun (Customer Services) TSAE Automotive Handbook and Directory 2021 - 2022 91

TSAE Corporate Members MITSUBISHI MOTORS (THAILAND) CO., LTD. Head Office: FYI Center Tower 1, 9th Floor, 2525 Rama 4 Rd., Klong Toei, Klong Toei, Bangkok 10110 Tel: (662) 079-9000 Fax: (662) 079-9090 Factory: Laem Chabang Industrial Estate, 199 Moo 3, Thung Sukhla, Si Racha, Chonburi 20230 Tel: (6638) 498-000 Fax: (6638) 498-080 URL: http://www.mitsubishi-motors.co.th Authorized Directors: Mr. Morikazu Chokki (President) Mr. Yasuhisa Yamamoto (Executive Vice President) Mr. Tomonori Tanaka (Executive Vice President) Mr. Asanee Kulakowit (Executive Vice President) Mr. Egathi Rattana-Aree (Executive Vice President) Mr. Kazuhiko Sho (General Manager) Year of Establishment: January 2, 1987 Registered Capital: B7,000 million Affiliated Companies: MMTh Engine Co., Ltd. Products/Services: Mitsubishi vehicles & KD parts 92 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members NISSAN MOTOR (THAILAND) CO., LTD. 3 Rajanakarn Building, 27th Floor, South Sathorn Road, Yannawa, Sathorn, Bangkok 10120 Tel: (662) 339-3400 Fax: (662) 253-1002 E-mail: [email protected] Website: www.nissan.co.th Member No: 0021 President: Mr. Isao Sekiguchi Other Executive/s: Dr. Atthawit Techawiboonwong (GM External Government Affairs) Ms. Sathima Pattamapongsa (AGM External Government Affairs) Mr. Weerawat Lawapimol (Manager External Government Affairs) Association Representative/s: Dr. Atthawit Techawiboonwong (GM External Government Affairs) Mr. Weerawat Lawapimol (Manager External Government Affairs) Started: 1952 Reg. Cap: B1,944 million Affiliated Companies: Nissan Leasing (Thailand) Co., Ltd. Nissan Powertrain (Thailand) Co., Ltd. Nissan Motor Asia Pacific Co., Ltd. SNN Tools & Dies Co., Ltd. Products/Services: Nissan Vehicles & Parts TSAE Automotive Handbook and Directory 2021 - 2022 93

TSAE Corporate Members SOMBOON ADVANCE TECHNOLOGY PUBLIC CO., LTD. SOMBOON GROUP Head Office SOMBOON ADVANCE TECHNOLOGY PUBLIC CO., LTD. Samutprakarn Plant 129 Moo 2, Bangna-Trad Rd., Km. 15, Bangchalong, Bangplee, Samutprakarn 10540, Thailand. Tel: (662) 080-8123 Fax: (662) 080-8268, 080-8142 Rayong Plant 300/10 Eastern Seaboard Industrial Estate, Moo 1, Tasit, Pluakdaeng, Rayong 21140, Thailand Tel: (6638) 95-9065-72 Fax: (6638) 95-9064 Website: www.satpcl.co.th Chief Executive: Miss Napatsorn Kitaphanich (President) Other Executive/s: Mr. Vacharatorn Kitaphanich (Head of Commercial & Business Development) Mr. Patpong Weerasin (Vice President - Operation) Year of Establishment: 1995 Reg. Cap: B425 million Affiliated Companies: Bangkok Spring Industrial Co., Ltd. Somboon Malleable Iron Industrial Co., Ltd. International Casting Products Co., Ltd. Somboon Forging Technology Co., Ltd. Mubea Somboon Automotive Co., Ltd. Products/Services: Rear Axle Shaft, Trunnion Shaft, Inner Shaft, Disc Brake, Drum Brake and Agricultural Machinery Parts 94 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members THAI PARKERIZING CO., LTD. Bangpoo Plant: • Head Office • Heat and Surface Treatment Factory • Thai Parker Technology Center 570 Moo 4, Bangpoo Industrial Estate, Soi 12B, Sukhumvit Rd., Prakasa, Muang, Samutprakarn 10280 Tel: (662) 324-6600 Fax: (662) 324-6651 • Chemical Factory 619 Moo 4, Bangpoo Industrial Estate, Soi 8A, Sukhumvit Rd., Prakasa, Muang, Samutprakarn 10280 Tel: (662) 324-6600 Fax: (662) 324-6651 Gateway Plant: • Heat Treatment Factory 188 Moo 7, Gateway City Industrial Estate, Hua-Samrong Sub District, Plaeng Yao District, Chachoengsao 24190 Tel: (6638) 575-187-9 Fax: (6638) 575-190 WHA ESIE 1 Plant: • Heat and Surface Treatment Factory • Thai Parker Technology Center 500/19 Moo 3, WHA Eastern Seaboard Industrial Estate 1, Tasit, Pluak Daeng, Rayong 21140 Tel: (6633) 658-800 Fax: (6633) 658-883 E-mail: [email protected], [email protected] Website: www.thaiparker.co.th Member No: 0045 Chief Executive: Mr. Tatsuya Araki (President) Other Executive/s: Mr. Hiroshi Kamio (Vice President) Association Representative/s: Mr. Suphot Sukphisarn (Division Manager) Year of Establishment: 1979 Reg. Cap: B28 million Bankers: Bangkok Bank Number of Staff: 815 persons Affiliated Companies: Kanigen (Thailand) Co., Ltd., P E T Trading Co., Ltd., Parker Engineering (Thailand) Co., Ltd., Parker International Corporation (Thailand) Ltd. Products/Services: Chemical Products - Degreasing & Conversion Coating Chemicals for steel, galvanized steel and aluminium - Rust Preventive Oil & VCI Poly - Rolling Oil for Cold Rolled Steel Process - Hydrophilic Coating for Evaporator - Other Related Chemical Heat & Surface Treatment Services - Conversion Coating - Solid Lubrication Paint - Electroless Nickel Plating - Zinc Flake Coating - Hydrophilic Coating - Gas Heat Treatment - Salt Bath Soft Nitriding - Shot Peening - Physical Vapor Deposition Service Laboratory - Chemical Analysis - Surface and Metallurgical Analysis - Environment Analysis (SoC & RoHS, Waste Water) - Zinc Phosphate Standard Panel TSAE Automotive Handbook and Directory 2021 - 2022 95

TSAE Corporate Members THAI YAMAHA MOTOR CO., LTD. 64 Moo 1, Debaratana Rd., Tambol Sisa Chorakhe Yai, Amphur Bangsaothong, Samutprakan 10570 Tel: (662) 740-8000 Fax: (662) 740-0977 E-mail: [email protected] Website: www.yamaha-motor.co.th Member No: 0033 Executives Name List: Mr. Tatsuya Nozaki (Chief Executive Officer) Mr. Phongstorn Ermongkonchai (Chief Operating Officer and Chief of Commerce (Acting)) Miss Jintana Udomsub (Corporate Executive Advisor) Mr. Shingo Owaki (Chief Financial Officer) Mr. Hidehito Ito (Chief of Manufacturing) Mr. Somkiat Poonkwan (Director of Administration) Association Representative/s: Mr. Somkiat Poonkwan (Director of Administration) Year of Establishment: 1964 Reg. Cap: B1,820 million Number of Staff: 2,165 persons (as of September 2021) Affiliated Companies: Yamaha Motor Parts Manufacturing (Thailand) Co., Ltd. (YPMT) Yamaha Motor Asian Center Co., Ltd. (YMAC) Yamaha Motor Electronics (Thailand) Co., Ltd. (YETH) Corporate Mission: Yamaha is “Kando” creating company that offers simultaneous feelings of deep satisfaction and intense excitement to customers through our products and services. Our utmost challenge is to make sure that all the products and services genuinely thrill, impress, and touch customers’ hearts at the very first time and forever. Management Principles: 1. Creating value that surpasses customer expectations 2. Establishing a corporate environment that fosters self-esteem 3. Fulfilling social responsibility globally Products/Services: • Manufacture and sales of motorcycles, outboard motors, golf cars and spare parts. • Import and sales of products from Yamaha Motor Global network such as Complete-Built-Unit motorcycles, water vehicles, outboard motors, multi-purpose engines and others. • Export of locally assembled motorcycles, outboard motors, golf cars and parts. 96 TSAE Automotive Handbook and Directory 2021 - 2022

TSAE Corporate Members TOYOTA MOTOR THAILAND CO., LTD. Head Office & Samrong Plant: 186/1 Moo 1, Old Railway Rd., Samrong Tai, Phrapradaeng, Samutprakarn 10130 Tel: (662) 386-1000 Fax: (662) 386-1891 Website: www.toyota.co.th Marketing Office: 753 Bangna-Trad Rd., Bangna Subdistrict, Bangna, District, Bangkok 10260 Tel: (662) 305-2000 Fax: (662) 305-2014-5 Gateway Plant: 74 Moo 9, Gateway City Industrial Estate, Hua Samrong, Plangyao, Chachoengsao 24190 Tel: (6638) 544-000 Fax: (6638) 544-401 Ban Pho Plant: 99 Moo 2, Lad Kwang, Ban Pho, Chachoengsao 24140 Tel: (6638) 122-002 Fax: (6638) 122-202-4 Member No: 0004 President: Mr. Noriaki Yamashita Other Executives: Mr. Ninnart Chaithirapinyo (Chairman), Mr. Pramon Sutivong (HEA), Mr. Surasak Suthongwan (EVP), Mr. Surapoom Udomwong (EVP), Mr. Somkid Praditkamjornchai (EVP), Mr. Tomohiko Deguchi (Treasurer), Mr. Praphan Janwatthanaphong (VP), Ms. Pravena Nuntikulvanich (VP), Mr. Suphachai Sinsuwannarak (VP), Mr. Weerachai Asavachaipetch (VP), Mr. Rungroj Khanchalee (VP), Mr. Tawat Riorang (VP), Mr. Wichien Chantasiriphan (VP), Mr. Charoenchai Yingcharoonkit (VP), Mr. Suwit Chaiprasit (VP), Mr. Attapol Jaturapornkul (VP), Mr. Koki Yanagisawa (PVP), Mr. Yuzo Omachi (PVP), Mr. Hirohisa Onome (PVP), Mr. Masato Komuro (PVP), Mr. Narongchai Siriratmanawong (PVP), Mr. Hirokazu Ishimaru (PVP), Mr. Kuninobu Nakadozono (PVP), Mr. Hiroshi Kozone (PVP), Mr. Nuntawat Srivaratachkul (AVP), Mr. Suchart Santad (AVP), Mr. Weerayut Rassadonvijit (AVP), Mr. Weerakiat Wattanaweeradej (AVP) Started: October 5, 1962 Reg. Cap: B7,520 million Number of Staff: 13,154 people (as of October 2021) Affiliated Companies: Hino Motors Manufacturing (Thailand) Ltd. (1964), Toyota Auto Body (Thailand) Co., Ltd. (1978), Siam Toyota Manufacturing Co., Ltd. (1987), Toyota Auto Works Co., Ltd. (2012), Toyota Body Service Co., Ltd. (1992), Toyota Leasing (Thailand) Co., Ltd. (1993), Toyota Automotive Technological College (1998), Rachamongkol Rice Co., Ltd. (1999), Toyota Daihatsu Engineering & Manufacturing Co., Ltd. (TDEM) Vision: 1. To be an essential part of Toyota Asia Pacific and the Toyota global network. 2. To be the most admired and respected company in Thailand. Principles: 1. Make continuous improvement by means of challenges and changes. 2. Respect people and their needs. 3. Pursue excellence in customers satisfaction. 4. Dedicate ourselves to the highest standard. 5. Adopt a strong sense of social and environment responsibility. Products/Services: Passenger Vehicles - Yaris ATIV, Yaris, GR Yaris, Vios, Altis, C-HR, Camry Commercial Vehicles - Hilux Revo Standard Cab, Hilux Revo Prerunner & 4x4, Hilux Revo Z Edition, Hilux Revo Rocco, Hilux Revo GR Sport, Commuter, Hiace Multi Purpose Vehicles - Avanza, Sienta, Corolla CROSS, Innova Crysta, Fortuner, Coaster, Majesty, Alphard TSAE Automotive Handbook and Directory 2021 - 2022 97

TSAE Corporate Members TRI PETCH ISUZU SALES CO., LTD. 1088 Vibhavadi Rangsit Rd., Chatuchak, Chatuchak, Bangkok 10900 Tel: (662) 966-2111, (662) 966-2222 Fax: (662) 966-2178, 966-2191 E-mail: [email protected] Website: www.isuzu-tis.com Member No: 0007 President: Mr. Toshiaki Maekawa Board of Director: Mr. Prayad Boonsoong (Chairman) Association Representative/s: Mr. Vichai Sinananpat (Director) Mr. Surat Manorattana (Head of Industrial Policies Office) Major Shareholders: Mitsubishi Corporation Japan, Isuzu Motors Ltd. Japan, Boonsoong Family, Chansue Family, Sarasin Family Started: The Isuzu business in Thailand started in 1957 when the first Isuzu truck was imported by Mitsubishi Co., (Thailand) Ltd. On November 22, 1974, the Isuzu sales office and service centre of Mitsubishi Co., (Thailand) Ltd. were placed under the independent management of Tri Petch Isuzu Sales Co., Ltd. which is the sole distributor of Isuzu vehicles in Thailand at present. Reg. Cap: B3,000 million Number of Staff: 776 persons Other Main Companies in the Group: Auto Technic (Thailand) Co., Ltd., Isuzu Andaman Sales Co., Ltd., Patana Thai Borikarn Co., Ltd., Tri Petch Holding Co., Ltd., Tri Petch Insurance Service Co., Ltd., Tri Petch IT Solutions Co., Ltd., Tri Petch Isuzu Service Co., Ltd. Corporate Vision: The “Isuzu Spirit” - Delivery happiness, prosperity to users and contribute to society” (We produce the quality commercial vehicles essential for transporting goods and traveling in daily life, which will bring happiness and prosperity to users as well as contribute to the development of the country.) Corporate Mission: 1. Maintain commercial vehicle market leadership with maximum customer satisfaction & trust 2. Widen the scope of “Isuzu Community” by creating more Isuzu supporters 3. Be the good corporate citizen of the society 4. Be the “Role Model” for global markets Products/Services: 1. Isuzu vehicles and parts 2. Maintenance and repairing services 98 TSAE Automotive Handbook and Directory 2021 - 2022


Like this book? You can publish your book online for free in a few minutes!
Create your own flipbook