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CI manual

Published by Nichakan Hlahnu, 2021-05-08 23:36:46

Description: icy burly

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icy BRAND burly GUIDELINES Be Healthy & Happy PRESS ON PERFORMANCE

CONTENTS 01 BRANDMARK 02 TYPOGRAPHY 03 COLORS 04 PICTOGRAM 05 PATTERNS 06 STATIONERY 07 APPLICATION 08 BROCHURE 09 PACKAGING 10 ITEMS 11 SUMMARY & CONTACT

01 BRANDMARK The Logo & Usage This logo should naver be changed position. text and color. along with the specials and proportions of the press On logo. 1

THE FULL LOGO TYPE icy MEANING burly It represents a good drink. Fresh and good for health Be Healthy & Happy or affect those who maintain health. ecea67 C 10 R 236 f15d60 M0 G 235 DESIGN Y 74 B 103 icy = ice+ice cream K0 burly = strong burly = berry C0 R 241 M 79 G 93 Vine Berry leaves Y 56 B 96 K0 2

THE LOGO DESIGN EXCULSIVE ZONE & MINIMUM SIZE SQUARE Exculsive zone icy icy burly burly Be Healthy & Happy Be Healthy & Happy The correct proportion of the logo SQUARE In order to establish recognition, Minimum size the logo's proportions are fixed in form. Without modifying Print Size 12 x 12 mm icy Onscreen Size 3 burly 60 x 60 mm Be Healthy & Happy

THE LOGO DESIGN ON A BACKGROUND On Black icy icy icy background burly burly burly On Dark background Be Healthy & Happy Be Healthy & Happy Be Healthy & Happy On Right background icy icy On White burly burly background Be Healthy & Happy Be Healthy & Happy icy icy burly burly Be Healthy & Happy Be Healthy & Happy icy burly Be Healthy & Happy 4

02 TYPOGRAPHY The Primary The primary font of the icy burly . It is available in a weightes and can be used on any branded. 5

THE CORPORATE TYPOGRAPHY Helvetica Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss Rounded Bold typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century (1890s) typeface Akzidenz-Grotesk and other German and Swiss designs. 18 PT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 20 PT 1234567890!@#$%^&*()_+/?” 22 PT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+/?” 6 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+/?”

03 COLORS The Color Palette Use these colors for any printed or dijital pieces. This palette has been selected to best tell the story os the brand. Lighter tints of these colors are allowed but logo must always be kept at 100% tint. 7

THE CORPORATE TYPOGRAPHY ecea67 C 10 R 236 M0 G 235 Y 74 B 103 K0 100% 80% 60% 40% 20% f15d60 C0 R 241 M 79 G 93 Y 56 B 96 K0 100% 80% 60% 40% 20% 8

04 PICTOGRAM The Pictogram A pictogram is a chart or graph which uses pictures to represent data. They are set out the same way as a bar chart but use pictures instead of bars. Each picture could represent one item or more than one. 9

PICTOGRAM Menu Teas Taste Cold Yogurt Frappucino Strawberry Bottled Ice Cream Rasberry Drinks Popsicle Cherry Milk Ice Cream Blueberry Cup Grapes 10

05 11 PATTERNS The Patterns A pattern is a regularity in the world, in human-made design, or in abstract ideas. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated like a wallpaper design.

PATTERNS DESIGN From berry leaves Guideline 1 Guideline 2 12

06 STATIONERY The Corporate Stationery Is not just your official letterhead. Every bit of paper used for communicating with associates and customers is considered business stationery. That means custom letterhead, envelopes, business cards, brochures. 13

BUSINESS CARDS Business cards design with Vistaprint. Print your custom business card online and make it as unique as your business. GRID SYSTEM icy burly Be Healthy & Happy FRONT VIEW Nichakan hlahnu Tel. 065-7562650 (Manager) Email. [email protected] www.icyburly.com icy burly inc. 203/1 , Icyburly Cafe Phai Khwang , Mueang Suphanburi , Thailand 72000 BACK VIEW 14

LETERHEAD A letterhead or letterheaded paper is the heading at the top of a sheet of letter paper (stationery). That heading usually consists of a name and an address, and a logo or corporate design, and sometimes a background pattern. GRID SYSTEM icy icy burly inc. burly 203/1 , Icyburly Cafe Phai Khwang Mueang Suphanburi , Thailand 72000 Be Healthy & Happy 19 April 2021 Dear Warutta Kor ( CEO Lenmai ) On behalf of icy burly , I am writing to sincerely thank you for visiting Nichakan hlahnu to advise staff at icy burly cafe during 15 April 2021. Your visit provided us with an invaluable opportunity to learn from the experience. I know that all those that participated in your program found it extremelybeneficial and greatly welcomed the opportunity to exchange perspectives and learn from your expertise. As you are aware, we are constantly seeking to develop our Develop taste. We are certainly most grateful for your continuing efforts and support in this area. Once again, thank you, and we look forward to continuing our successful cooperation in the years ahead. Nichakan hlahnu (Manager) www.icyburly.com Tel. 065-7562650 Email. [email protected] 15

ENVELOPE An envelope is a common packaging item, usually made of thin, flat material. It is designed to contain a flat object, such as a letter or card. GRID SYSTEM icy icy burly inc. burly 203/1 , Icyburly Cafe Phai Khwang , Mueang Suphanburi , Thailand 72000 Warutta Kor ( CEO Lenmai ) 199 State St. Hartford, Conn. FRONT VIEW Tel. 065-7562650 Email. [email protected] www.icyburly.com BACK VIEW 16

BROCHURE A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure c an also be a set of related unfolded papers put into a pocket folder or packet. 17

CORPORATE IDENTITY SET 18

07 APPLICATION The UI & Application Application software is computing software designed to carry out a specific task other than one relating to the operation of the computer itself, typically to be used by end-users. 19

UI & APPLICATION 20

08 21 BROCHURE The Brochure A brochure is an informative paper document (often also used for advertising) that can be folded into a template, pamphlet, or leaflet. A brochure can also be a set of related unfolded papers put into a pocket folder or packet.

BROCHURE 22

09 PACKAGING The Packaging items Packaging design is the connection of form, structure, materials, color, imagery, typography, and regulatory information with ancillary design elements to make a product suitable for marketing. 23

PACKAGING 24

PACKAGING 25

PACKAGING 26

10 ITEMS The Packaging items An individual article or unit, especially one that is part of a list, collection, or set. 27

ITEMS 28

11 SUMMARY & CONTACT 29

SUMMARY CONTACT Samples of logos designed For futher information please contact : for my clients or advertising Miss Nichakan Hlahnu agencies. Marketing Design.Inc Logos are developed including Email : 62020154 @kmail.ac.th all elements of corporate Phone : +66 99 333 3399 identity, basic standard and company manuals. 30

icy burly


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