YouBookFinale2.2

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“There are three responses to a piece of design 2 yes, no, and WOW! Wow is the one to aim for.” -Milton Glaser 2

Contents 1 About 1 Personal Brand 5 Rendezvous Mobile App 8 Explore Centauri Travel Campaign 14 Tucson Wildlife Center Tri-Fold Brochure 18 Mental Health Awareness 26 1

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About What truly drives me as a graphic designer is the exciting feeling of inspiration, where unique and exciting ideas flow effortlessly. This creative process fuels my passion and motivates me to continually grow and find innovative solutions. I thrive in the cyclical nature of creativity, where each iteration brings new opportunities for improvement. 33

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Personal Brand Your brand is a voice that speaks for you even before you step into a room. It’s essential to consider what message it conveys. As a specialized brand designer,I recognized the need for a monogram and a fun font that represents my personality for my brand. After numerous iterations, I returned to the idea of simplicity. I wanted my brand to communicate confidence and timelessness. A circle is a universal symbol with extensive meaning. It represents the notions of totality, wholeness, original perfection, and timelessness. My goal is to consistently ignite inspiration by empowering others and transforming their visions into tangible realities. 55

Process Work Typography Color Palette I selected two typeface to enhance the warm and friendly approach for the logo, while still maintaining a minimalistic I select color green as the primary color for the brand, approach. Jeanne Moderno, roundness goes along with it evokes growth and it is a positive color. White as my idea for conserving the symbolic meaning of the circle. background color to enhance the green color. Helvetica Neu Regular, goes along to enhance this meaning. RGB: 26,133,66 RGB: 255,255,255 Jeanne Moderno Helvetica Neu Regular CMYK: CMYK: 0,0,0,0 Roman OT ABCDEFGHIJKLM 86,24,100,10 HEX# ffffff ABCDEFGHIJKLM NOPQRSTUVWXYZ HEX# 1a8542 NOPQRSVWXYZ abcdefghijklm abcdefghijklm nopqrstuvwxyz nopqrstvwxyz 1234567890!? 123456789!? Preliminary Sketches I have many different ideas and approaches for the logo. I knew I wanted something minimalist and that can still evoke timelessness. 6 6

Final Design 7 7

Rendevous Mobile App Target Audience Rendezvous is a concept for a mobile application that Demographics will help people find art related events within a certain Age 12-65 mile radius from their location. The application will dis- Working class, musicians, artists, people play art events, including art exhibitions in museums, interested in music events or art related events, music festivals, and events in art galleries within that schools looking to book art events for students. area. The app will display present and future events. The overall goal is to create an all in one app that al- Competitors lows you to book art events. Evenbrite: Is one of the greatest event apps for finding local The Problem happenings of all kinds. Music festivals, craft shows, and even bar crawls. You can check ticket prices but you can There are a lot of apps that allow you to find only order those that are available. events near you, but none of them offer gallery or All Events in City: Finds events in your area, from sports and museum bookings, and concerts all in one app. art to workshops and seminars. There are a few of applications that allow you to Doesn’t allow you to book events. book a reservation from the app and are mostly Meetup: Discover local and online events based on the focus in music concerts. interests of the consumer; from yoga to tech conferences. Doesn’t allow you to book events. The Solution 8 Rendezvous, the all in one app that allows you to book an event straight from the app. Bibliography: \"Mobile Apps for Nearby Events.\" MakeUseOf. Accessed July 1, 2023. https:// www.makeuseof.com/mobile-apps-for-near- by-events/. 8

Typography Logo Icons I chose Gill Sans for the logo. Is easy to identify and it has a modern approach. I added different elements to the app. The musical note icon is a general representation of art. The cloud GILL SANS BOLD represents a chat where you can chat with a live agent ABCDEFGHIJKLMNOPQRSTUVWXYZ for assistance. The heart saves your favorites events. abcdefghijklmnopqrstuvwxyz 1234567890!? 9 Color Palette RGB: 119,180,171 RGB: 255,255,255 CMYK: 55,13,35,0 CMYK: 0,0,0,0 HEX# 77b4ab HEX# ffffff 9

Process Work Persona #2 Persona #1 Frank is a 60 years old doctor, he Emelie is a 21 year old full time college makes $150,000 a year. He and his wife student. She has a part time job as a are visiting a new city. They both enjoy dentist assistance she makes $20k a assisting art galleries and to connect year. She is tech savvy. A band she with new people. He is not tech savvy, and her friends love is going to be in but knows how to use apps. Their trip town so she offers to book tickets for is only fours days and they have one her and her friends. day left without any agenda; they came up with the idea that it would be great 10 to visit an art gallery and get to know the art of local artists. Frank is looking in his app for local art exhibits. 10

User Testing 11 During user testing sessions, paper prototypes were employed to evaluate the functionality of the proposed design elements at a fundamental level. These sessions yielded significant feedback, which was instrumental in enhancing the overall user experience. 11

Final Design 12 Following the implementation of user feedback, mockups were generated for every screen employed in the app. 12

Final Design 13 13

Explore Centauri Travel Campaign Typography For this class we were ask to create a fictional vacation spot. I wanted this design to evoke a neutral feeling, I decided to create a fictional planet, where I was able to but still modern. A sense of familiarity but not create out of this world amenities like swimming on a moon’s too much. I chose to use Helvetica Neue Regular crater and a pond with stars. and Helvetica Neue Bold to obtain this result. Slogan Helvetica Neue Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ Explore Centauri abcdefghijklmnopqrstuvwxyz Take A Dive Into The Stars 1234567890!? Take A Trip Out Of This World Helvetica Neue Bold Travel Brief ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Visit Centauri’s beautiful and unique locations. 1234567890!? Centauri is the only planet that has a beach in a moon and you can appreciate the view of stars and planets with a Color Palette I opted for a two-color scheme naked eye, day or night. to establish hierarchy and RGB: 240,206,21 balance within the design. The 14 CMYK: 7,15,100,0 use of yellow adds harmony HEX# f0ce15 and fosters a cohesive look across all the posters. RGB: 255,255,255 14 CMYK: 0,0,0,0 HEX# ffffff

Process Work Final Design: Poster Many directions were conceptualized for this series. I had several ideas for each of these designs. I wanted to create something unique and adventurous that would portrait a vacation spot with unique amenities. Preliminary Sketches 15 15

Final Design: Billboard 16 Final Design: Billboard 16

Final Design: Banner 17 17

Tucson Wildlife Center Tri-Fold Brochure 18 For this project, I undertook the task of creating a unified tri-fold brochure for a non-profit organization. Animal welfare holds significant importance to me, making it a cause I deeply care about. To align with my personal values, I chose to focus on Tucson Wildlife Center, a local animal rescue. 18

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Process Work Color Palette Typography The color palette was selected to create harmony with the images, the colors also represent nature and this To achieve a modern and appealing aesthetic, a goes along with the theme. combination of clean and contemporary typefaces was carefully chosen for the different elements incorporated RGB:75,99,45 RGB:138,157,99 RGB:190,184,154 RGB: 255,255,255 in the brochure. CMYK: 27,22,42,0 CMYK: 0,0,0,0 CMYK: 69,40,100,31 CMYK: 49,25,74,4 HEX#beb89a HEX# ffffff Circe HEX#8a9d63 ABCDEFGHIJKLMNOPQRSTUVWXYZ HEX# 4b632d abcdefghijklmnopqrstuvwxyz 1234567890!? 20 Charmonman Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? 20

Preliminary Sketches 21 The objective of the brochure was to provide informative content. To achieve this, the potential sketches designs took into account the inclusion of descriptive information about the mission and history of the animal rescue. Additionally, the brochure aimed to highlight the various programs and volunteer opportunities available at the location. 21

Final Design ABOUT US CONTACT US Front Brochure In the final design, high-quality photographs of rescue Our Mission 520 290-9453 TUCSON WILDLIFE CENTER animals are strategically incorporated to captivate the P.O. Box 18320 Lend a Hand viewer’s attention. Spanning across the page, these images Tucson Wildlife Center is dedicated Tucson, AZ 85731 create a dynamic presentation that enhances the overall to the rescue, emergency medical care tucsonwildlife.com 22 impact of the brochure’s contents. The use of color is and rehabilitation of sick, injured and employed to highlight typographic elements, effectively orphaned wildlife before return to distinguishing the non-profit’s core values and logo. the wild, while promoting education, habitat protection and coexistence 22 with wildlife. Our History Tucson Wildlife Center was established in 1998 by Lisa Bates and Peter Lininger, and became a 501(c)3 in 2000. At that time, we were immediately available to take in wild animals that had no where else to go. From that point on, animals began pouring through the front door of the center.

Inside Brochure VISIT US GET EDUCATED Get Involved Tucson Wildlife Center offers educational outreach programs for community groups, Join our team and make a difference schools, and events in Tucson and surrounding areas. Programs focus on our mission of in the lives of local wildlife that rescue, rehabilitation, and release of native wildlife that are injured, sick, and orphaned. need care. We invite you to become We also discuss the importance of coexistence and reducing human and wildlife part of a great team of dedicated conflicts. Our programs can be tailored to fit your organization’s needs. We also table at wildlife caregivers. A wide variety events and can provide activities for all ages to enjoy. of opportunities exist, including but not limited to rescues and releases, medicating and feeding animals, and cleaning enclosures and facilities. Private Tours Hear incredible stories of wildlife resilience as Tucson Wildlife Center describes rescuing, providing emergency medical care, and rehabilitating wildlife before their return to the wild. Programs also discuss wildlife coexistence and what to do if you find an injured animal. 23 23

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Mental Health Awareness Furthermore, mental health awareness plays a vital role in ear- ly detection and intervention. Recognizing the signs of mental This project entailed the creation of a triptych series of posters, de- health challenges allows individuals to seek professional assis- signed to address a critical social issue. I chose mental health aware- tance promptly. Early intervention can lead to better treatment ness as the theme for this series, specifically highlighting PTSD, OCD, outcomes and improve overall quality of life. and panic disorder. The objective was to shed light on the importance Addressing mental health in the context of PTSD, OCD, and of understanding and addressing mental health challenges. panic disorder through this poster series provides an opportuni- Mental health awareness is crucial because it impacts individuals and ty to educate the public about these specific conditions. It pro- communities on a profound level. It is essential to recognize that men- motes empathy and encourages people to support those expe- tal health is as significant as physical health. Just like physical illness- riencing these challenges rather than stigmatizing or dismissing es, mental health conditions can affect anyone, regardless of age, their struggles. gender, race, or social status. They can disrupt daily life, relationships, and overall well-being. 26 By raising awareness about mental health issues, we can break down the stigma surrounding mental illness. This helps people feel more comfortable seeking help and support. Mental health awareness also encourages open conversations and empathy, fostering a more com- passionate and understanding society. Overall, mental health awareness is a necessary step toward building a healthier and more inclusive society. By acknowledging the impor- tance of mental well-being and supporting individuals facing mental health issues, we can work together to create a more compassionate and understanding world. 26

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Process Work Typography I chose three distinct fonts, each fulfilling a specific OSWALD MEDIUM purpose. For the title I decided to go with Arial Black ABCDEFGHIJKLMNOPQRSTUVWXYZ Regular. For the body, I selected Acumin Pro due to abcdefghijklmnopqrstuvwxyz its excellent pairing options, versatility, and modern 1234567890!? aesthetics. As for the call to action, I opted for Oswald because its bold letter form effectively convey a sense ACUMIN PRO of urgency and demand attention, making it perfect ABCDEFGHIJKLMNOPQRSTUVWXYZ for this purpose. abcdefghijklmnopqrstuvwxyz 1234567890!? 28 ARIAL BLACK REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!? 28

Preliminary Sketches 29 The goal was to present informative content, about different mental problems, which was achieved by incorporating descriptive information into the potential sketch designs. Numerous directions were conceptualized for this series. 29

Final Design Color Palette RGB: 0,0,0 RGB: 255,255,255 CMYK: 0,0,0,0 CMYK: 0,0,0,0 HEX# 000000 HEX# ffffff I opted for a black and white palette for this project due to the profound seriousness of its theme. Having witnessed firsthand the struggles of loved ones battling depression, I aimed to depict how individuals facing mental challenges might perceive the world solely in black and white. Through this choice, I sought to symbolize the colors that symbolize the internal struggles of those experiencing mental health issues. https://www.hopkinsmedicine.org/health/wellness-and-preven- In the ultimate composition, the visual enhancement was tion/mental-health-disorder-statistics#:~:text=Approximately%20 achieved by incorporating high-quality photographs of 9.5%25%20of%20American%20adults,from%20major%20depres- individuals experiencing distress, along with complementary sion%20than%20men. elements of design and typography. This approach aimed to captivate the viewers, drawing their attention to the 30 subject matter while conveying the impact of mental health awareness on one’s perception of the world, emphasizing a profound contrast between light and dark. 30

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Closing www.patriciamedinadesign.com In conclusion, upon reflecting on my body of work devel- oped over the years, I have identified my strengths in creating clean, minimalist designs that leverage the power of negative space. I am pleased to say that my design approaches are versatile and can be effectively applied across different media platforms. With enthusiasm, I eagerly anticipate the exciting pieces and projects that await me in the future. 32 32

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