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Island Revel

Published by Shane Barbel, 2015-07-27 23:06:07

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CONFIDENTIALISLAND REVEL,L.L.CPOSITIVELY TRANSFORMINGBUSINESS PLANPUBLISHED JULY 2015SHERRAINE BARBEL GREEN CAY MARINA SAVANNAH ROBINSON ST.CROIX, USVI 00820 Chief Executive Officer Chief Operations Officer [ 619 ] 681 - 3871 [ 800 ] *** - **** [ 803 ] 553 - 1550 http://www.IslandRevel.com

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING iTable of Contents1 | Executive Summary....................................................................................11.1 Overview .................................................................................................................................................................................................................1 Figure 1.1 • Financial Highlights................................................................................................................................................2 Table 1.1 • Revenue Forecast .....................................................................................................................................................21.2 Objectives..............................................................................................................................................................................................................31.3 Mission..................................................................................................................................................................................................................31.4 Keys To Success.....................................................................................................................................................................................................32 | Company Summary ...................................................................................42.1 Overview .................................................................................................................................................................................................................42.2 Ownership..............................................................................................................................................................................................................42.3 Location and Facilities...........................................................................................................................................................................................42.4 Start-Up Summary ................................................................................................................................................................................................5 Figure 2.1 • Start-Up Highlights.................................................................................................................................................5 Figure 2.2 • Company Valuation................................................................................................................................................6 Table 2.1 •Budget........................................................................................................................................................................6 Table 2.2 • Cash Flow Statement................................................................................................................................................7 Table 2.3 •Loans and Investment...............................................................................................................................................7 Figure 2.3 • Investor Dividends..................................................................................................................................................63 | Services.....................................................................................................103.1 Overview..............................................................................................................................................................................................................103.2 Service Description.............................................................................................................................................................................................103.3 Competitive Comparison....................................................................................................................................................................................113.4 Sales Literature....................................................................................................................................................................................................113.5 Fulfillment...........................................................................................................................................................................................................113.6 Technology..........................................................................................................................................................................................................123.7 Future Products and Services.............................................................................................................................................................................124 | Market Analysis Summary .......................................................................134.1 Overview...............................................................................................................................................................................................................134.2 Market Segmentation..........................................................................................................................................................................................13 Figure 4.1 • Market Analysis....................................................................................................................................................13 Figure 4.2 • Market Conversion ..............................................................................................................................................144.3 Target Market Segment Strategy .......................................................................................................................................................................154.4 Service Business Analysis ..................................................................................................................................................................................16 CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING ii5 | Strategy and Implementation Summary .................................................135.1 Overview................................................................................................................................................................................................................135.2 Value Proposition.................................................................................................................................................................................................135.3 Competitive Edge.................................................................................................................................................................................................135.4 Sales Strategy.......................................................................................................................................................................................................13 Figure 5.1 • Sales Forecast Monthly..........................................................................................................................................13 Figure 5.2 • Sales Forecast Yearly.............................................................................................................................................145.5 Marketing Strategy...............................................................................................................................................................................................155.6 Strategic Alliances................................................................................................................................................................................................166 | Management Summary ...........................................................................13 6.1 Overview................................................................................................................................................................................................................13 6.2 Organizational Structure......................................................................................................................................................................................13 6.3 Management Team...............................................................................................................................................................................................13 6.4 Personnel Plan......................................................................................................................................................................................................13 Table 6.1 • Personnel Plan.......................................................................................................................................................137 | Financial Plan ...........................................................................................137.1 Overview...............................................................................................................................................................................................................137.2 Important Assumptions......................................................................................................................................................................................137.3 Key Financial Indicators......................................................................................................................................................................................13 Figure 7.1 • Financial Indicators..............................................................................................................................................137.4 Profit and Loss.....................................................................................................................................................................................................15 Figure 7.2 • Projected Profit and Loss......................................................................................................................................13 Table 7.1 • Profit and Loss Statment.........................................................................................................................................137.5 Cash Flow.............................................................................................................................................................................................................13 Figure 7.3 • Projected Cash Flow..............................................................................................................................................137.6 Balance Sheet.......................................................................................................................................................................................................13 Table 7.3 • Projected Balance Sheet..........................................................................................................................................13CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING iiiAppendix........................................................................................................10Revenue.....................................................................................................................................................................................................................10Budget.......................................................................................................................................................................................................................10Starting Balances.......................................................................................................................................................................................................11Cash Flow Statement.................................................................................................................................................................................................11Loans and Investments.............................................................................................................................................................................................11Personnel Plan..........................................................................................................................................................................................................12Profit and Loss Statement.........................................................................................................................................................................................12Cash Flow Assumptions............................................................................................................................................................................................12Balance Sheet............................................................................................................................................................................................................12CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 11 | Executive Summary1.1 OverviewIsland Revel (IR) is an organization that specializes in small escorted luxury charters for discerning clients. It will beoperating from one base, and with growth, Island Revel will far better serve clients across the territory, the 50 states, aswell as the entire Caribbean. The owners and personnel of Island Revel are excursionists and industry experts who areeducated, proficient, and excited about the services Island Revel will promote and offer.Within the developing tourist market, IR will concentrate on the specialized niche market of luxury tourist travel. Themain clientele are individuals, couples, and affinity groups of medium to high net-worth who vacation for leisure one ormore times every year. Hunting for the ultimate travel experience, the target clients demand the highest quality activitiesand accommodations accompanied by an excellent level of service. IR is going to have a very competitive edge over someothers in this marketplace by offering small exclusive charters allowing the clients of these groups to receive personalservice from IR staff. IR will develop this niche with one-on-one contact with prospective clients; personalcommunication with experienced travel agencies whose main clients exist within our target market; extensive out-reachprograms via varied media; special events; and an engaging, full-service website. The creators and staff of IR eachpossess their own unique experience with traveling, luxury marketing and advertising, customer care and nativelanguages.To broaden market share and enhance brand name recognition, the luxury charters initially are going to be available atslightly below market rate. Consequently, short-term operating profit margins are estimated to be in the marginal tomedium range. When IR has developed a loyal core client base and amplified brand popularity, allowing the company toraise the price of charters to the marketplace rate, operating profit margin is estimated to spike.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 2 Figure 1.1 • Financial Highlights Table 1.1 • Revenue Forecast FY 2016 FY 2017 FY 2018Revenue $294,436 $531,721 $663,138Product Charters [Demos] $20,800 $20,800 $20,800Product Sales [Purchases] $7,500 $15,000 $30,000Add-On Sales [Branding] $322,736 $567,521 $713,938Total RevenueDirect Cost $29,444 $53,172 $66,314Product Charters [Demos] $9,547 $9,547 $9,547Product Sales [Purchases] $750 $1,500 $3,000Add-On Sales [Branding] $39,741 $64,219 $78,861Total Direct Cost $282,995 $503,302 $635,077Gross MarginGross Margin % 88% 89% 89%CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 31.2 Objectives° Generate significant charter sales in Year 1, then exponentially increase in Year 2 and Year 3, withcorresponding growth in earnings.° Develop the IR brand to encourage customer retention and increase pricing potential.° Identify and sustain strategic alliances with travel and leisure specialists, nationally and globally, to generateadditional IR revenue channels.° Produce the highest levels of client satisfaction in the industry.1.3 MissionThe mission of Island Revel is to provide innovative, luxury charters and travel experiences, for a niche marketof discerning clientele. After contributing to their enjoyment, IR will inspire repeat bookings along with positive word-of-mouth reviews. IR seeks to distinguish itself as an authority in the field of luxury tourist travel. It will be recognizedfor providing outstanding products and services combined with predicting the expectations and desires of its clients.An effectively run operation, executed by perceptive individuals, will enable those receiving service and those providingit, to enjoy the experience, the product, and first-class treatment of IR charter.1.4 Keys To Success° Locate and pursue luxury tourists traveling within the larger travel market.° Position and endorse Island Revel as professionals in the luxury tourist travel segment of the travel industry.° Communicate the distinctive characteristics and quality of IR offerings with personalized interaction, press, andother branding pursuits.° Develop repeat business from a base of loyal, satisfied clients.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 42 | Company Summary2.1 OverviewIsland Revel is a luxury charter company which will focus initially on providing fully-arranged, specialty product demos(escorted). IR will be able to satisfy the essential needs of the leisure travel market.2.2 OwnershipIsland Revel will form as a private, Limited Liability Corporation (LLC) organized in the U.S. Virgin Islands by itsprimary owners (refer to below). Alternative legal business structures can be used after primary investors are discoveredand investment funding has officially been secured. Company share will be apportioned as depicted:60% Island Revel founders' ownership:° S. S. Barbel 30%;° S. E. Robinson 30%;30% Investor(s) ownership.10% Future employees' ownership option pool.2.3 Location and FacilitiesIsland Revel has two addresses in which it will be conducting business:• The main office address. This location will be fully staffed to service our clientele as well as accommodate walk-in traffic. 500 Southgate, Christiansted, St. Croix, USVI 00820•The headquarters address. This location is the office of our legal representative. 52 A Company Street, Christiansted, St. Croix, USVI 00820 Office of Gerald T. Groner, Attorney CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 52.4 Start-Up SummaryThe primary startup capital that is necessary for Island Revel will be utilized to fund:° Assets and liabilities for efficient IR operations.° Initial expenditures and payroll costs for the first 12 months of operating.° Legal service fees relevant to new filings in the U.S. Virgin Islands.° Expenses correlated with monthly rent, business tools, insurance coverage, charter necessities, etc.° Wages for chief executives and staff members.° Various fees included in forming and executing an organized strategy. Figure 2.1 • Start-Up HighlightsCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 6 Figure 2.2 • Company Valuation Table 2.1 • BudgetOperating Expenses FY 2016 FY 2017 FY 2018 Salary $62,580 $63,207 $63,838 Employee Related Expenses $9,388 $9,480 $9,577 Monthly Fixed $29,484 $29,484 $29,484 $2,582 $4,540 $5,712 Monthly Varying $300 $0 $0 $4,550 $4,550 $4,550 Office Supplies $108,884 $111,261 $113,161 MarketingTotal Operating Expenses $51,370 $0 $0Major Purchases $51,370 $0 $0 Company AssetsTotal Major PurchasesCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING Table 2.2 • Cash Flow Statement 7Operations FY 2016 FY 2017 FY 2018 Net Profit Depreciation and Amortization Change $143,475 $328,715 $439,109 in Accounts Receivable Change in $5,317 $5,317 $5,317 Inventory $0 $0 $0 Change in Accounts Payable Change in $0 $0 $0 Sales Taxes Payable $0 $0 $0 $0 $0 $0Net Cash Flow from Operations $148,792 $334,032 $444,426Investing & Financing Assets Purchased or Sold ($51,370) $0 $0 Investments Received Change in $195,000 $0 $0 Short-Term Debt Change in Long- $0 $0 Term Debt Dividends and $0 $0 $0 Distributions $0 $0 $0 $0 $0Net Cash Flow from Investing & $0 $738,284Financing $143,630 $404,252 $444,426Cash at Beginning of Period $111,830 $334,032 $1,182,710Net Change in Cash $292,422 $738,284Cash at End of Period $404,252 FY 2018 $0 Table 2.3 • Loans and Investments $0 $0Investors Equity FY 2016 FY 2017investment $175,000 $0Donations Equityinvestment $20,000 $0Total Amount Received $195,000 $0CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 8CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 9Figure 2.3 • Investor DividendsFigure 2.3CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 103 | Services3.1 OverviewAchieving excellence in the tourist and travel industry relies heavily on word of mouth. We will grow theIsland Revel brand to be associated with unforgettable service and luxury.Island Revel will feature escorted charters with two specialty products:° ZR Flyboard 2015 Pro Edition° ZR Hoverboard 2014 EditionIn order for us to handle the amount of details associated, IR will be assisted by the technology provided byan expert partnering firm, the internet (cloud based) and the focus of our owners and personnel who willbe responsible for arranging and operating charters.3.2 Service DescriptionIsland Revel provides luxury escorted charters with specialty product demos. Pre-trip benefits includeguidance for airfare, travel insurance coverage, packing, and passport and visa arrangement.Considerately structured itineraries, preferred places to stay, local cuisine, and other entertainment optionsare shared before their excursion. Alliances are being developed, should there be a health related,diplomatic, or finance-related crisis. To familiarize clientele with the locales they are going to be enjoying,informative sales literature can be sent by email or postal mail per request to each client a fewweeks beforehand.Native industry professionals are being initially employed to help communicate familiarity and point ofview to our clientele.Of parallel significance to the aforementioned details are the IR managers who will be with every charter.Each is made useful by their willingness to contribute to the preferred attention of clientele on land andsea. Each individual staff member has developed an extensive background paired with expertise and thepowerful quality of a sense of wit. Every staff member recognizes the luxury market is unique in itself,along with every client. Therefore the treatment, serving, and transporting of this demanding clientelerequires us to be prepared to facilitate.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 11The intent of every individual at Island Revel is not simply to satisfy the travel and leisure needs of all itsclientele: it will be to foresee them. We demand that our service be impressive, not purely pleasant.3.3 Competitive ComparisonIsland Revel is establishing its brand identity as a high quality travel and leisure service provider. The focusis on servicing small groups of no more than 10 clients, and providing an exceptional level of service. IRappreciates that all mentioned variables are greatly sought after, and should not be markeddown, diminished or otherwise cheapened. IR has not detected a direct business rival in the specializedniche of luxury tourist travel when facets of service, group size, quality of products and level ofpersonalized care is involved. A focus area that follows will evaluate the advantages and drawbacks ofnoteworthy marketplace competitors.3.4 Sales LiteratureAn engaging, full-color informative item with details on the specifics of Island Revel charters including therates, terms, and conditions will be emailed to potential clients. Additional informative items will be used indirect mail marketing efforts and as dynamic sales and advertising material. IR will retain and consistentlyadd to its growing list of existing and potential clientele details. This includes recording remarks, requests,and other modifications.The internet site of IR at www.islandrevel.com communicates details about IR, its staff members, andspecialty products available. It also includes hours of operation, rates, terms, conditions, and otherreservation details. An e-mail address is provided in order to easily allow the IR sales agents to respond tosales and charter inquiries. The Internet site is appropriate for the 2015 season, but will be adequatelyrevamped and engineered for the 2016 season, in which funds are allotted in the marketing andadvertising budget.3.5 FulfillmentThe key to the business is certified proficiency, attained by using a blend of travel experience, diligenteffort, and academic qualifications.Island Revel will set up working relationships with travel-related services and product offerings.Comprehensive marketplace analysis will allow to pinpoint and develop working relationships with severalcompanies globally. IR will determine options available to incorporate new markets with significant growthcapacity. IR will routinely scout and assess innovative means. IR will begin to take interest in trade shows,travel industry staff, and published data related to the industry.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 12The main office staffed with the knowledgeable owners and IR personnel will attract clientele to and withinthe luxury tourist travel market through one-on-one contact with potential clients, professional contact withrefined travel agencies who market to up-scale consumers, and wide spread out-reach programsincluding media and special events.3.6 TechnologyIsland Revel is going to incorporate the personally customized Advanced Booking Method (ABM). TheABM enables IR agents to discover exactly what the client is looking to get in order to help make theproper suggestion ready automatically. Its objective is to boost the tempo and convenience with which IRwill communicate with clientele. Furthermore, the ABM simplifies client details, storage, and retrieval. IRcan make use of cutting edge computer technology and the worldwide web for future products, industryanalysis, connectivity, information storage and transactions. IR can also establish operating contracts withdifferent travel agencies, which will strengthen its capabilities and its economic success.3.7 Future Products and ServicesIsland Revel will grow the geographical regions of the globe where it provides charters. Moreover, as theluxury travel industry expands, IR can establish businesses in other areas of the luxury travel market, i.e.charters with an architectural, cultural, and other local emphasis. IR is exploring the industry to discoverpossible opportunities for long-term revenue. The future aim of IR is to grow and maintain itself as aglobally distinguished service provider high quality specialty charters. This aim will not restrict IR fromactively engaging in other aspects of the travel market. It will offer detailed company emphasis andcontrasted offerings.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 134 | Market Analysis Summary4.1 OverviewIsland Revel is going to concentrate most of its primary initiatives on establishing clientele from visitors tothe U.S. Virgin Islands (U.S.V.I.) interested in the luxury travel market. The territories' Gross DomesticProduction (GDP) in 2013 was $3.5 billion. Although the U.S.V.I. is a small economy it is extremelydependent on tourism, rum production, and oil refinery. Tourism accounts for 30% of the total GDP andcontinues to grow. In the year 2013, air and cruise visitors peaked at 2.7 million which accounted for $1.2billion in visitor expenditures.4.2 Market SegmentationThe main clients of Island Revel are individuals and couples falling within the age range of 20-70 who havean average household income exceeding $100,000. These individuals have an interest in adventure,cultural history, and exceptional travel experiences. Target groups are as follows:° Households with incomes of $100,000 and over.° Travel agents and industry professionals with developed client bases, specifically in the high-endmarketplace.° Enterprises, civic groups, and nonprofit businesses and organizations, looking for perks, field trips, andfund raisers.° Internet visitors (local, mainland, international) searching for internet sites associated with high-endtravel. Figure 4.1 • Market AnalysisFigure 4.1CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 14 Figure 4.2 • Market ConversionFigure 4.2CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 154.3 Target Market Segment StrategyIsland Revel is located in the U.S. Virgin Islands on the island of St. Croix. It will establish and maintainmeaningful relationships with previous clients to capitalize on their satisfaction by inspiring them to pass onrelevant reviews to their close friends and colleagues. IR is set on incorporating beneficial travel agents /professionals who have accumulated a high-end clientele base. Luxury and Travel trade expos,educational meetings, and contacts from elite organizations could also be utilized to locate new marketsand clientele.4.3.1 Market GrowthThe travel and tourism industry is ever expanding and is projected to remain at a steady pace. This yearlygrowth is likely a direct result of 1) efficient and healthy local economic conditions, 2) the devaluation ofcurrency exchange, and/or 3) more economical travel options. Leisure traveling in itself has elevatedevery year. Luxury travel specifically is among the most rapidly growing areas of the tourism industry.Additionally, there has been an impressive rise in business involvement in the high-end travel marketthrough rewards, incentives, and retreats.4.3.2 Market NeedsMost potential clients will have reservations due to the various factors involved with travelinginternationally. All of the charter specialists are experienced travelers and possess a vital understanding ofthe island destination, available accommodations, rates, and the multitude of relevant topics that can comeCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 16up. A large percentage of clients feel they can count on the charter specialist to supply them with reliablerecommendations on these types of concerns. However, the high-end travelers look to and depend oncharter specialists to a greater extent.Thanks to this expertise and travel experience, IR will help to save its clientele time, money, and stress.4.4 Service Business AnalysisBased on the U.S. Virgin Islands Bureau of Economic Research, the travel and tourism industry accounts for30% of the Gross Domestic Product (GDP). In 2014, air and cruise travelers to the territory peaked at 2.8million, leading to approximately $1.3 billion in visitor expenditures. A total of 7% of these air and cruisetravelers arrived on the island of St. Croix and visitor expenditures are approximated at $1.2 million in2014. Projections illustrate that St. Croix air and cruise traffic will improve in 2015 and therefore theprojected visitor expenditures are $1.5 million for 2015.The travel industry is divided into 2 main classes : business and leisure. Combined they evenly account forroughly 90% of all revenues. The remainders is generated from a mixture of the two purposes. Leisurevisitors are labeled based on the style of the vacation, income, and/or age bracket.The leisure tourists are put into the following groups:° Those interested in grand adventure, special interest, freedom and tranquility, honeymoons, and/ortaking in the sights.° Relatively high income.° Budget-conscious.° Family members, scholars, groups of friends with similar affinity and retirees.Standard of living, age bracket, and expendable income impact the commitment to travel and the type ofvacation chosen. Luxury tourists make purchasing determinations based on their desire to incorporate avariety of pursuits leisure time. Island Revel will place emphasis on high income tourists specifically seriousabout special interest, freedom and tranquility, honeymoons, and sightseeing expeditions who are familymembers, groups of friends with a similar desires, and/or retirees. With the integration of all of these, thereis a truly substantial, profitable niche from which to attract prospective clients.4 .4 .1 Competition and Purchasing HabitsCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 17There are several adventures and types of vacations accessible to individuals planning a high qualityvacation, but very few of these options exist on St. Croix. Moreover, potential clients do not actually have togetaway: they could easily choose to invest the same amount of funds in a variety of ways.Nonetheless, when they are leaning towards to a luxury vacation, direct competitors for Island Revel can befrom any variety of organizations. With that being said, however, these very organizations could beaffiliated businesses of IR. They are therefore appreciated and will be explored. The typical luxury touristrequires at-least one lavish travel vacation every 12 months.4.4.2 Main CompetitorsAs stated before, there are certainly business competitors for Island Revel, however, the current market ofpotential clients is remarkably abundant and growing. Moreover, IR possesses an exceptionally uniqueniche with limited and harmless direct competitors.Very few decent organizations contend specifically with IR for the high-end travel earnings. Three of thetop direct business competitors are available with their strong points and drawbacks:° Hotel on the Cay provides jet ski and beach gear rentals. These offerings are highly sought after bytravelers to exotic locales like St. Croix. However, these services and offerings are becoming outdatedwhich results in a growing percentage of visitors who do not disembark the cruise ship when they arrive inSt. Croix.° Kite St.Croix offers kiteboard and paddle board rentals. These offerings are pursued by those seekingadventure and excitement. Although not quite outdated, these services and offerings are on the lower endof the spectrum of unique and unforgettable travel adventures. The company has also included additionalservices like accommodation assistance.° St. Thomas Flyboard offers flyboard rentals. They are an established niche competitor whose offeringsquickly grab the attention of curious visitors. They are, however, limited by their discounted rates, outdatedproducts and company identity.The company is located on the neighboring island, St. Thomas.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 185 | Strategy and ImplementationSummary5.1 OverviewWith the intention to hit its target of growing to become amongst the most sought after charter companiesand trip advisers, Island Revel will implement the following approach:° Develop the popularity of IR as a specialty luxury service provider. This can be achieved with a broadmarketing and advertising communication strategy aimed toward the target audience of IR by working witha range of media channels.° Deliver extraordinary products and services to clientele in an effort to generate recurring business andreferrals. This will certainly integrate first-class service in every stage of the IR experience, especially well-timed follow-ups.° Assertively endorse IR high-end charters and particularly small leisure travel groups with marketing.5.2 Value PropositionThe value proposition of Island Revel stems from the unique expertise and passion that its founders andpersonnel possess. They are all self-confident in their capability to satisfy the expectations of their clientelegiven that they share in the enthusiasm and excitement of each clients travel experience. Their attitude andskill triggers self-confidence in the client as well. It is the foundation for strengthening a long lastingconnection.5.3 Competitive EdgeThe competitive edge of Island Revel is the actual emphasis, commitment, expertise, along with high-quality products that are utilized. IR delivers a specialized offering with creative, innovative, and dedicatedmanagement and staff.5.4 Sales StrategyIsland Revel will sell the benefits associated with the products and services it promotes and the luxurycharters it operates. IR will supply clientele with necessary information that they are familiar with along withquite a few they may not have considered. Our main concern is not necessarily to optimize revenue onCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 19individual transactions, but instead fulfill each clients needs. We are very confident that this approachminimizes fees and increases earnings over time. It will be more cost effective to preserve relationshipscompared to establishing new ones. At IR, we have faith in the worth of the charters that we offer and weare also convinced we will captivate the experienced tourist and novice traveler equally well. Revenueprojections are illustrated in the Yearly Revenue graph with the Sales Forecast focus area.5.4.1 Sales ProgramsSales programs consist of sales and commissions accolades. The top grossing sales and client serviceincentives are for personnel who demonstrate their dedication to IR clientele. On-site sales andcommissions, telephone sales, internet sales, and third-party sales are going to be carefully linked to allmarketing campaigns. Areas of the sales strategy, that may incorporate coaching, cold-calling, prospects,efficiency and performance, order fulfillment, measurable and attainable goal-setting along with follow-upinitiatives, will be assessed and appropriately defined.5.4.2 Sales ForecastIllustrated projections are found in the sales charts that follow. IR anticipates revenue to multiply in the initial3 years of operation. We believe that this may be a moderate projection, according to the dynamics of thesubstantial market of potential clients and the luxury tourist industry niche of Island Revel. Figure 5.1 • Sales Forecast MonthlyFigure 5.1CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 20 Figure 5.2 • Sales Forecast YearlyFigure 5.2CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 215.5 Marketing StrategyIsland Revel adheres to the understanding that the purpose of business is to establish and preserveclientele. Its marketing strategy is going to focus on this intention while it develops its reputation to clienteleall around the U.S. Virgin Islands.5.5.1 Marketing ProgramsDirect marketing strategies may consist of the following:° Advertising Specialties. Merchandise like organic cotton T-shirts printed with IR branding will beprovided to each client.° Electronic Mailings. Routine and occasional mailings with current details and offers distributed to clientsthrough a database containing contact information..° Direct Post . Informative items including infographics, brochures and other publications.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 22° Informal Marketing/Networking. Efforts including becoming a member of associations, speaking publicly,or visiting expos will be explored.Customer-Focused Marketing can include the following:° Putting an emphasis on recurring business from clientele who have had an IR charter experience.° Utilizing additional product purchases and solutions to incorporate add-on sales.° Strategic Alliances might include cooperative marketing and advertising, distribution contracts, andbundle packages.° Marketing Promotions and campaigns can include greater commission rates or limited-time-onlypackages to IR personnel or travel agents for special events5.5.2 Positioning StatementOur intention is focused on individuals, organizations, civics groups, and humanitarian institutions whoprefer to stick to luxury travel, and towards travel agencies who are eager to provide premium smallgroup luxury charters in the marketplace.5.5.3 Pricing StrategyThe majority of the rates of Island Revel is dependent upon marketplace conditions. IR is going to makeevery effort to preserve a more competitive rate structure for the initial 24 months. However, as IRdevelops a great reputation as a top ranked small group luxury charter operator, it anticipates having thepower to offer comparative rates.5.5.4 Promotion StrategyThe vision that Island Revel we will be endorsing is as follows:REVELverb (used without object), reveled, reveling or (especially British) revelled, revelling.1.to take great pleasure or delight (usually followed by in):CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 23to revel in luxury.2.to make merry; indulge in festivities.Origin of revel - Middle English, Old French, LatinMiddle English revelen < Old French reveler to raisetumult, make merry < Latin rebellāre to rebel; (noun) Middle English < Old French, derivative of revelerThis is the significance of REVEL, portraying the concept we will endorse. We aim to project our companyand subtleties of its significance, to the high-end tourist. With the luxury tourist charters created by IR, eachclient will be able to revel in what each island destination has to offer. We seek to communicate a range ofpositive aspects that the high-end client can expect to receive when chartering with IR.A IR client should have an experience evoked by the following sayings:° First-class, care-free leisure time.° Hassle-free reservations with all details handled beforehand.° Individually personalized, favorable professional advice, modern operations, focus on particulars.° Pampered and luxurious with sophisticated boldness° Irreplaceable memories, not astronomical rates.Therefore, we have addressed each client needs:° Function. Our services satisfy their tangible expectations and wishes.° Finances. Our rates are slightly under market-rate.° Freedom. We help make purchasing incredibly practical, therefore respecting the client's valuable timeand offering sound piece of mind.° Feelings. We offer a system which leaves clients feeling delighted with themselves after deciding onpremium products and services.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 24° Future. The service produces significant enjoyment. Therefore, the client's sole desire is for a subsequentcharter.The informative items will be sleekly sophisticated with crimson red and matte black colors. This will attractcuriosity and showcase the charm of elegant serif typeface. Our sales staff is knowledgeable, experienced,sophisticated and capable. Our internet site reinforces these particular ideas and messages.How our persona and expert services will be marketed:IR will be contacting travel organizations, personally by phone, particularly in locations identified as havinghigher levels of success. A select, edited list will be formulated. IR will likely team up with up-scale travelconsultants in mutual campaigns For example, we can sponsor a targeted mailing to high net worthindividuals who are identified as serious about high-end travel.IR is going to host a kick-off event with the launch of the brand new internet site. One hundred leading localCEO's, people, or clients in travel organizations, will likely be invited.IR will certainly become involved in international and local trade shows. Upcoming expos on the calendarinclude the 6th Annual Travel & Adventure Show in San Francisco, CA, Mar 5-6 2016; Destination MarketingTech Summit & Vendor Showcase in Anaheim, CA, Mar 16-18, 2016; National Travel and Tourism Week,Nationwide, May 1-7,2016. Two nationally significant trade shows held yearly are the Luxury Travel Expo(LTE) in Las Vegas and the Incentive Travel Marketing Expo (ITME) in Chicago. Both are worthwhile.Our internet site is an essential channel attracting prospective clients not otherwise attained. It can be aperfect space to introduce other products and solutions. For instance, if we were to consider that aselected piece of luggage was exemplary, we could possibly request an association with that organizationand establish a hyperlink on our internet site.Another marketing program considered is the distribution of a publication, may be circulated quarterly. Itsobjective is to boost client communication and also provide a way to exemplifying our dedicated,personalized focus. We might possibly place emphasis on brand new charters, fascinating travel tidbits,etc. with this means.5.6 Strategic AlliancesStrategic alliances for marketing promotions could possibly be established with travel agencies, largebusiness organizations, civic groups as well as non-profit businesses. These types of alliances are currentlybeing researched and will progress and expand with time.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 256 | Management Summary6.1 OverviewThe primary management staff rely on the owners of Island Revel. As IR grows, the board of directors willbe created and other personnel will be employed for the company's support, sales, and marketingdepartments.6.2 Organizational StructureIsland Revel is going to start operations with full-time and part-time positions and will also employindependent contractors where necessary for sales and field operations. IR will be using the exceptionalservice of the certified bookeeper Dr. S. Robinson for payroll, taxes, and accounting. The managementpositions are as follows.Marketing and Advertising Director : S.S. Barbel, Chief Executive OfficerOperations and Production Director : S. E. Robinson, Chief Operations Officer6.3 Management TeamCEO, Marketing and Advertising DirectorS.S. Barbel, B.A. Military Intelligence, RAF Lakenheath UK, A.A. Graphic Design, Atlanta GA.A life-long world traveler and bon vivant who has first-hand knowledge of the territory and speaks the localdialect . She has an extensive background in military intelligence, luxury retailing, customer service, andsales, where she held top level management positions.COO, Operations and Production DirectorS.E. Robinson, A.A. Athletic Training, San Diego CA.She has a growing list of contacts in the specialty product industry and knowledge of critical dailyoperations. As a life-long adventurer, she has extensive travel experience. She has almost 3 years ofongoing industry expertise, including her work as the current office manager and master instructor in SanDiego.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 266.4 Personnel PlanThe personnel plan of Island Revel describes the expected head count for the initial year. The followingtable provides further details. IR anticipates additional personnel in the first 24 months, and may berequired to greatly increase independent contractors as sales distributors and travel leaders that will becompensated with a commission structure.*Positions noted with an asterisk, including their base wages, also generate commissions from productsales and operating charters. The expense of disbursing all these commissions is designed into the price ofthe sale. Table 6.1 • Personnel PlanChief Executive Officer * FY2016 FY2017 FY2018Chief Operating Officer * $17,250 $17,423 $17,597Instructor $17,250 $17,423 $17,597Administrator $17,280 $17,453 $17,627Total $10,800 $10,908 $11,017 $62,580 $63,207 $63,838CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 277 | Financial Plan7.1 OverviewThe financial plan of Island Revel is outlined in the sections that follow. Early assessments depict that IR isgoing to undergo accelerated expansion which will boost gross margin and revenue volume. This is moreor less a direct result of the inexhaustible tourist industry, and can be assisted with substantial advertisingand marketing. Revenue estimations are based mostly on projected revenues from a conversionpercentage of visitors and clients.IR will require projected capital to accommodate favorable net income throughout startup. IR will requireinvestment to attain the assets and liabilities for operations. Therefore, the entire financial plan highlightsthe efficient, yet reasonable spending budget of IR.7.2 Important AssumptionsIsland Revel will assume the following:° Industry development projections for the tourist industry and for high-end travel are reliable.° Current economic circumstances, that are beneficial to the industry, will not likely encounter substantialdeterioration within the next 3 years.° Global circumstances will continue to be advantageous for service providers and IR can easily preservethose connections.7.3 Key Financial IndicatorsThe following figure illustrates the key financial indicators for the first three years for Island Revel. Steadygrowth is projected in sales and a proportional increase in the operating expenses during IR's expansion. Figure 7.1 • Financial IndicatorsFigure 7.1CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 287.4 Profit and LossThe profit picture of Island Revel improves as operations progress into the second fiscal year. IRanticipates boosting its profitability drastically by 2017. The yearly projections are as follows. Figure 7.2 • Projected Profit and LossFigure 7.2CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 29CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 30Table 7.1 • Profit and Loss Statement FY2018 $713,938Revenue FY2016 FY2017 $322,736 $567,521 $78,861Direct Cost $635,077 $39,741 $64,219Gross Margin 89%Gross Margin % $282,995 $503,302Operating Expenses 88% 89% $63,838 $9,577 Salary $62,580 $63,207 Employee Related Expenses $9,388 $9,480 $29,484 Monthly Fixed $5,712 Monthly Varying $29,484 $29,484 $0 Office Supplies $2,582 $4,540 $4,550 Marketing $300 $0Total Operating Expenses $4,550 $4,550 $113,161 $521,916Operating Income $108,884 $111,261 $0Interest Incurred $174,111 $392,041 $5,317Depreciation and Amortization $77,490Income Taxes $0 $0 $274,829Total Expenses $5,317 $5,317 $439,109Net Profit $25,319 $58,009Net Profit / Sales $179,261 $238,806 62% $143,475 $328,715 44% 58%7.5 Cash FlowCash flow projections are vital for IR success. The yearly cash flow is shown in the figure, one barrepresents the cash flow every year and the other represents the balance every year. The yearly cash flowis included here in the figure that follows. Figure 7.3 • Projected Cash FlowFigure 7.3CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 317.6 Balance SheetThe balance sheet shows sustained and structured growth. Net worth will improve considerably in thesecond and third year which will provide Island Revel with a very strong and secure financial position.CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 32Table 7.3 • Projected Balance Sheet FY2018 $1,182,710As of Period's End Starting Balances FY2016 FY2017Cash $111,830 $404,252 $738,284 $0Accounts Receivable $0 $0Inventory $0 $0 $0 $1,182,710Total Current $111,830 $0 $0 $104,540Assets $404,252 $738,284 ($15,951) $53,170 $88,589Long-Term Assets $0 $104,540 $104,540 $1,271,299Accumulated ($5,317) ($10,634) $0Depreciation $53,170 $0Total Long-Term $99,223 $93,906 $0Assets $165,000 $0 $0 $503,475 $832,190 $0Total Assets $0 $0 $0 $0 $0 $0 $0 $238,200Accounts Payable $0 $0 $0 $472,190Sales Taxes Payable $0 $0 $439,109Short-Term Debt $0 $1,149,499Total Current $0 $0 $0Liabilities $43,200 $0 $0 $1,149,499 $0 $238,200 $238,200Long-Term Debt $0 $0 $143,475 $43,200 $143,475 $328,715Total Liabilities $381,675 $710,390 $43,200Paid-In Capital $381,675 $710,390Retained EarningsEarningsTotal Owner'sEquityTotal Liabilities &EquityCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with theunderstanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 33AppendixRevenue ForecastRevenue Forecast Table (With Monthly Detail)FY2016 Oct '15 Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16Revenue $16,428 $23,678 $29,128 $25,178 $26,428 $28,878 $24,928 $24,178 $28,628 $24,678 $26,928 $15,378 $0 $0 $0 $0 $0 $0 $5,200 $0 $5,200 $0 $5,200 $5,200 Product $750 $250 $750 $1,000 Charters $250 $500 $750 $1,000 $250 $500 $1,000 $500 [Demos] $16,678 $24,178 $29,878 $26,178 $26,678 $29,378 $30,878 $25,178 $34,078 $25,178 $32,878 $21,578 Product Sales $1,643 $2,368 $2,912 $2,518 $2,643 $2,888 $2,493 $2,417 $2,863 $2,468 $2,693 $1,538 [Purchases] $0 $0 $0 $0 $0 $0 $2,387 $0 $2,387 $0 $2,386 $2,387 Add-On Sales $25 $50 $75 $100 $25 $50 $75 $100 $25 $50 $75 $100 [Branding] $1,668 $2,418 $2,987 $2,618 $2,668 $2,938 $4,955 $2,517 $5,275 $2,518 $5,154 $4,025 $15,010 $21,760 $26,891 $23,560 $24,010 $26,440 $25,923 $22,661 $28,803 $22,660 $27,724 $17,553TotalRevenue 90% 90% 90% 90% 90% 90% 84% 90% 85% 90% 84% 81%Direct Cost Product Charters [Demos] Product Sales [Purchases] Add-On Sales [Branding]Total DirectCostGross MarginGrossMargin %CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 34Revenue FY2016 FY2017 FY2018 Product Charters [Demos] Product Sales [Purchases] $294,436 $531,721 $663,138 Add-On Sales [Branding] $20,800 $20,800 $20,800 $7,500 $15,000 $30,000Total RevenueDirect Cost $322,736 $567,521 $713,938 Product Charters [Demos] $29,444 $53,172 $66,314 Product Sales [Purchases] $9,547 $9,547 $9,547 Add-On Sales [Branding] $750 $1,500 $3,000Total Direct CostGross Margin $39,741 $64,219 $78,861Gross Margin % $282,995 $503,302 $635,077 88% 89% 89%CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 35BudgetBudget Table (With Monthly Detail)FY2016 Oct '15 Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16Operating $5,214 $5,214 $5,214 $5,214 $5,214 $5,214 $5,216 $5,216 $5,216 $5,216 $5,216 $5,216Expenses $781 $781 $781 $781 $783 $783 $783 $783 $783 $783 $783 $783 Salary $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $133 $194 $239 $209 $214 $235 $247 $201 $273 $201 $263 $173 Employee $300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Related $379 $379 $379 $379 $379 $379 $379 $379 $379 $379 $380 $380 Expenses $9,264 $9,025 $9,070 $9,040 $9,047 $9,068 $9,082 $9,036 $9,108 $9,036 $9,099 $9,009 Monthly Fixed $51,370 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Monthly $51,370 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Varying Office Supplies MarketingTotalOperatingExpensesMajorPurchases Company AssetsTotal MajorPurchasesCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 36Operating Expenses FY2016 FY2017 FY2018 Salary Employee Related Expenses $62,580 $63,207 $63,838 Monthly Fixed $9,388 $9,480 $9,577 Monthly Varying Office Supplies $29,484 $29,484 $29,484 Marketing $2,582 $4,540 $5,712 $300 $0 $0Total Operating Expenses $4,550 $4,550 $4,550Major Purchases $108,884 $111,261 $113,161 Company AssetsTotal Major Purchases $51,370 $0 $0 $51,370 $0 $0CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 37Starting Balances $0 $0Starting Balances Table $0 $0 Revenue $0 Revenue Last Month $0 Revenue 2 Months Ago Revenue 3 Months Ago $0 Revenue 4 Months Ago $0 Revenue 5 Months Ago $0 Revenue 6 Months Ago $0 $0 Expenses $0 Expenses Last Month Expenses 2 Months Ago $111,830 Expenses 3 Months Ago $0 Expenses 4 Months Ago $0 Expenses 5 Months Ago Expenses 6 Months Ago $53,170 Assets Cash Accounts Receivable Inventory Long-Term AssetsCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 38 Accumulated Depreciation $0 Liabilities $0 Accounts Payable $0 Short-Term Debt $0 Long-Term Debt $0 Sales Taxes Payable $43,200 Capital $0 Paid-In Capital Retained EarningsCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 39Cash Flow StatementCash Flow Statement (With Monthly Detail)FY2016 Oct '15 Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 $4,508 $10,448 $14,771 $11,965 $12,342 $14,390 $13,938 $11,205 $16,364 $11,204 $15,455 $6,885Operations $443 $444 $0 $443 $443 $443 $443 $443 $443 $443 $443 $443 $443 $0 Net Profit $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 and $4,951 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $7,329 Amortization ($51,370) $10,891 $15,214 $12,408 $12,785 $14,833 $14,381 $11,648 $16,807 $11,647 $15,898 $0 Change in $175,000 $0 Accounts $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Receivable $0 $0 $20,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Change in $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Inventory $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Change in Accounts Payable Change in Sales Taxes PayableNet CashFlow fromOperationsInvesting &Financing Assets Purchased or Sold Investments Received Change in Short-Term Debt Change in Long-Term Debt Dividends and DistributionsCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 40Net Cash $123,630 $0 $20,000 $0 $0 $0 $0 $0 $0 $0 $0 $0Flow fromInvesting & $111,830 $240,411 $251,302 $286,516 $298,924 $311,709 $326,542 $340,923 $352,571 $369,378 $381,025 $396,923Financing $128,581 $10,891 $35,214 $12,408 $12,785 $14,833 $14,381 $11,648 $16,807 $11,647 $15,898 $7,329 $240,411Cash at $251,302 $286,516 $298,924 $311,709 $326,542 $340,923 $352,571 $369,378 $381,025 $396,923 $404,252Beginning ofPeriodNet Change inCashCash at Endof PeriodCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 41Operations FY2016 FY2017 FY2018 Net Profit Depreciation and Amortization $143,475 $328,715 $439,109 Change in Accounts Receivable $5,317 $5,317 $5,317 Change in Inventory $0 $0 $0 Change in Accounts Payable $0 $0 $0 Change in Sales Taxes Payable $0 $0 $0 $0 $0 $0Net Cash Flow from OperationsInvesting & Financing $148,792 $334,032 $444,426 Assets Purchased or Sold ($51,370) $0 $0 Investments Received $195,000 $0 $0 Change in Short-Term Debt $0 $0 Change in Long-Term Debt $0 $0 $0 Dividends and Distributions $0 $0 $0Net Cash Flow from Investing & Financing $0 $0 $0Cash at Beginning of Period $143,630 $404,252 $738,284Net Change in Cash $111,830 $334,032 $444,426Cash at End of Period $292,422 $738,284 $1,182,710 $404,252CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 42Loans and InvestmentsLoans and Investments Table (With Monthly Detail)FY2016 Oct '15 Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 $175,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Investors $0 $0 $0 $0 $0 $0 $0 $0 $0 $0Equity $0 $0 $20,000 $0 $0 $0 $0 $0 $0 $0 $0 $0investment $175,000 $20,000DonationsEquityinvestmentTotalAmountReceivedInvestors FY2016 FY2017 FY2018Equity investment $175,000 $0 $0Donations $20,000 $0 $0Equity investment $195,000 $0 $0Total Amount ReceivedCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 43Personnel PlanPersonnel Table (With Monthly Detail)FY2016 Oct '15 Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 $1,437 $1,437 $1,437 $1,437 $1,437 $1,437 $1,438 $1,438 $1,438 $1,438 $1,438 $1,438Chief ExecutiveOfficer * $1,437 $1,437 $1,437 $1,437 $1,437 $1,437 $1,438 $1,438 $1,438 $1,438 $1,438 $1,438 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440 $1,440Chief OperatingOfficer * $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $900 $5,214 $5,214 $5,214 $5,214 $5,214 $5,214 $5,216 $5,216 $5,216 $5,216 $5,216 $5,216InstructorAdministratorTotalChief Executive Officer * FY2016 FY2017 FY2018Chief Operating Officer * $17,250 $17,423 $17,597Instructor $17,250 $17,423 $17,597Administrator $17,280 $17,453 $17,627Total $10,800 $10,908 $11,017 $62,580 $63,207 $63,838CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 44Profit and Loss StatementProfit and Loss Statement (With Monthly Detail)FY2016 Oct '15 Nov '15 Dec '15 Jan '16 Feb '16 Mar '16 Apr '16 May '16 Jun '16 Jul '16 Aug '16 Sep '16 $16,678 $24,178 $29,878 $26,178 $26,678 $29,378 $30,878 $25,178 $34,078 $25,178 $32,878 $21,578Revenue $1,668 $2,418 $2,987 $2,618 $2,668 $2,938 $4,955 $2,517 $5,275 $2,518 $5,154 $4,025Direct Cost $15,010 $21,760 $26,891 $23,560 $24,010 $26,440 $25,923 $22,661 $28,803 $22,660 $27,724 $17,553Gross Margin 90% 90% 90% 90% 90% 90% 84% 90% 85% 90% 84% 81%Gross $5,214 $5,214 $5,214 $5,214 $5,214 $5,214 $5,216 $5,216 $5,216 $5,216 $5,216 $5,216Margin % $781 $781 $781 $781 $783 $783 $783 $783 $783 $783 $783 $783Operating $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457 $2,457Expenses $133 $194 $239 $209 $214 $235 $247 $201 $273 $201 $263 $173 $300 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Salary $379 $379 $379 $379 $379 $379 $379 $379 $379 $379 $380 $380 Employee $9,264 $9,025 $9,070 $9,040 $9,047 $9,068 $9,082 $9,036 $9,108 $9,036 $9,099 $9,009 Related Expenses $5,746 $12,735 $17,821 $14,520 $14,963 $17,372 $16,841 $13,625 $19,695 $13,624 $18,625 $8,544 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 Monthly Fixed $443 $443 $443 $443 $443 $443 $443 $443 $443 $443 $443 $444 Monthly $795 $1,844 $2,607 $2,112 $2,178 $2,539 $2,460 $1,977 $2,888 $1,977 $2,727 $1,215 Varying $12,170 $13,730 $15,107 $14,213 $14,336 $14,988 $16,940 $13,973 $17,714 $13,974 $17,423 $14,693 Office Supplies MarketingTotalOperatingExpensesOperatingIncomeInterest IncurredDepreciationandAmortizationIncome TaxesTotalExpensesCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 45Net Profit $4,508 $10,448 $14,771 $11,965 $12,342 $14,390 $13,938 $11,205 $16,364 $11,204 $15,455 $6,885 27% 43% 49% 46% 46% 49% 45% 45% 48% 44% 47% 32%Net Profit /SalesRevenue FY2016 FY2017 FY2018 $322,736 $567,521 $713,938Direct Cost $39,741 $64,219 $78,861Gross MarginGross Margin % $282,995 $503,302 $635,077Operating Expenses 88% 89% 89% Salary $62,580 $63,207 $63,838 Employee Related Expenses $9,388 $9,480 $9,577 Monthly Fixed Monthly Varying $29,484 $29,484 $29,484 Office Supplies $2,582 $4,540 $5,712 Marketing $300 $0 $0Total Operating Expenses $4,550 $4,550 $4,550Operating Income $108,884 $111,261 $113,161Interest Incurred $174,111 $392,041 $521,916Depreciation and AmortizationIncome Taxes $0 $0 $0Total Expenses $5,317 $5,317 $5,317Net Profit $25,319 $58,009 $77,490Net Profit / Sales $179,261 $238,806 $274,829 $143,475 $328,715 $439,109 44% 58% 62%CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.

ISLAND REVEL, L.L.C | POSITIVELY TRANSFORMING 46Cash Flow Assumptions 0% 0%Cash Flow Assumptions Cash Inflow % of Sales on Credit Cash Outflow % of Purchases on CreditCONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas withthird parties without the express written consent of the plan author.


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