Merlin-KICK OFF 1.0-Football tournament

XRONG PLACE KICK OFF 1.0

TOURNAMENT FORMAT • 2-3 day football tournament • Only CORPORATE category • Two groups – A & B • 5 teams in each group – so total 10 teams • Corporate category - offices register and send teams • Team size- It will be 5 a side and three extras • Match duration – 20 mins (10mins each half) + 2 min break

1. Extra Time Rooftop - Russel Street 5. Turf XL - Behala 6. Turf Street - Sector 5 ASTRO TURFS2. SkyTurf - Karnani Estates 3. Turf Street Baisakhi - SALT LAKE 7. Football Turf - Elgin Road KOLKATA 4. Football Kolkata – New. TowN 8. V/S Sports Arena - Minto Park

FOMAT & MATCH FIXTURES POOL A EACH POOL POOL B TEAM 1 • 5 TEAMS TEAM 1 TEAM 2 TEAM 2 TEAM 3 • 10 MATCHES TEAM 3 TEAM 4 TEAM 4 TEAM 5 TEAM 5 10 MATCH FIXTIURES (POOL A & B) TOP TWO TEAM 1 VS TEAM 2 TEAM 2 VS TEAM 4 TOP TWO TEAMS ON TEAM 1 VS TEAM 3 TEAM 2 VS TEAM 5 TEAMS ON POINTS TABLE POINTS TABLE MOVE TO SEMI TEAM 1 VS TEAM 4 TEAM 3 VS TEAM 4 MOVE TO SEMI FINALS TEAM 1 VS TEAM 4 TEAM 3 VS TEAM 5 FINALS TEAM 2 VS TEAM 3 TEAM 4 VS TEAM 5 POOL A SEMI FINALS POOL B TEAM 1 TEAM 1 TEAM 2 TEAM 2 FINAL MATCH

PROMOTIONS

LEADING TO THE EVENT • Social media (FB / Insta / Youtube) • Promotional video • Direct emailers • To corporartes • Newspaper advt • Leaflet inserts in newspapers • Leaflet distribution at health clubs and football grounds • Radio tie up Nos to – • TV ads / broadcasting • Billboards • Mobile van display • Magazine advt

10 NOS STANDEES TO PROMOTE VENUE BRANDING SPONSOR PRODUCTS A – STANDS COVERING THE ENTIRE GROUND WITH BRAND LOGO DISPLAY ON BOTH SIDES

EVENT REACH OUT • Ground will have multiple camera setups for still and video camera recording • Event will be LIVE on Social media • Every match will be video recorded • Photographs & videos of the event shared on various platforms

FLOW OF EVENTS Event Announcement on Digital media Last week – March 2021 Registrations open First week – April 2021 Corporates are reached through HR offices and All April 2021 associations/ chambers Registrations closing date Friday, 30 April 2021 Team rep briefing (Rules & group formation lottery) Saturday, 1 May 2021 Event advertisement in media partner platform 5/6 May 2021 Post event party at Xrong place Sunday, 9 May 2021 Event date Saturday & Sunday 8 & 9 May 2021

Association opportunity as Venue Partner !! Title partners - Xrong Place And T2 (Telegraph) Venue Partner Event Promoted by

Branding opportunity as Venue Partner.. Logo presence in Venue name Always gets a mention in all Pre-event promotions creatives and messages Social Media posts (FB / Insta / Twitter/ Youtube) Emailers – Bulk & direct corporate emailers Leaflets distribution Newspaper Advt (T2) Venue Branding Table Tent card in Xrong place Post event promotions on each table Backdrop logo Pictures & Videos Data base Will be shared

Commercials Sponsorship deliverables as Venue partner – To provide us the venue to set up & conduct the event