4 biggest sales trends of 2022

4 biggest sales trends of 2022 Thought leaders like you witnessed the restructuring of sales to adjust to the new COVID-19 realities. Buyers have become cautious of their spending& in turn, salespeople had to react and offer more dynamic stuff to sell. It's important that you should stay on top of the game for sales. I noticed 5 things every CEO and their sales team needs to embrace. 1. Value-based selling: The only way to attract your customers’ attention is to convince them that you prioritize their satisfaction over net profits. Your prospects are bombarded with messages that pressure them to buy something, every day & most salespeople continue to use pushy tactics. It's about finding a match between your client’s needs and your solution's benefits. Value-based selling means putting the customer’s needs above your own revenue.

2. Social selling & find the growth in MicroMarkets: Instead of trying to sell your solutions, it's time to plant an idea into your prospects’ heads and keep developing it. It can be done through social listening. Two popular techniques: 1. Posting relevant - highly relevant content. 2. Strong social listening through monitoring posts. 3. RevOps (Revenue operations): Customer Success, Sales, Marketing & Operations team needs to work together to achieve the desired goal. 2022 is all about avoiding perennial disconnection between departments. All teams need to work together for multi-channel, personalized experiences to customers & collective revenue. To know more about RevOps, watch my keynote session at World Marketing Conference here. 4. Being creative is the only way to get sales: Salespeople need to work hard to ensure their business stays afloat. After pandemics, it’s risky business to rely on chance. Markets have become more and more crowded. It's time to adjust the strategies to represent your business in the most creative manner. In the end, the crisis will drive more innovation than ever. I wish you a very happy 2021 with a new level of customer centrism.

__________________________________________________________________________ Author: Harshal; CEO at BTB Venture ([email protected]) - World Marketing Conference (MADCon) recognized Harshal as Asia's Top Marketing & Advertising leader & invited as a keynote speaker. - According to CEO Insights, Harshal as the \"Most Inspiring Marketing Guru of 2020\" - Experienced CEO with a demonstrated history of working in the RevOps (Revenue operations), Customer Acquisition & Marketing Industry. - Currently running a Million dollar startup to help companies improve their Sales, Customer Acquisition & Marketing.